Category Archives: Innovation

Everyone hates to fail, why do you?

GUEST POST from Janet Sernack

If you have ever had a significant setback, made a serious mistake, or failed at completing an important task, you will have experienced some kind of deep emotional and visceral, largely unconscious, negative, reactive response to it.

By becoming passively or aggressively externally defensive and blaming and punishing others for the outcome, or by withdrawing internally, and attributing self-blame and self-punishment for what may have happened.

Everyone hates to fail because either type of reactive response stings and causes discomfort, dissonance, sorrow, suffering, and pain since you are feeling ashamed, judged, and shamed by yourself and by others. We need to re-think how we approach and digest failure, to scale and leverage it as one of our 21st-century superpowers.

Sabotaging your chances of success

According to a recent article in Psychology Today, this reactive response triggers your avoidance motivation, which then often exceeds your motivation to succeed!

Describing that the fear of failure causes us to then unconsciously sabotage our chances of success, as well as our ability to cultivate and manifest the superpowers necessary to thrive in the 21^st century.

Self-doubt settles us into a denying the need to experiment, and a reluctance, full of excuses, to experiment further with adopting, iterating, and testing new and novel ideas. Or in taking smart risks, that help you connect, explore and discover and design opportunities for making important and necessary, personal and professional changes.

Pivot and adapt to disruptive events

Yet, our ability to experiment, test, validate and iterate creative ideas is critical to surviving and thriving through the current decade of both disruption and transformation – which more of us are viewing as a series of relentless, continuous, and exponential changes, requiring unlearning and radically new learning processes.

In a 2021 Deloitte survey of 2,260 private – and public-sector CXOs in 21 countries, 60% of the respondents said that they believe disruptions like those seen in 2020 will continue. The resulting challenge is underscored by another of the survey’s findings:

Seventy percent of the CXOs do not have complete confidence in their organisation’s ability to pivot and adapt to disruptive events.

This confidence can be developed by re-thinking how we approach and digest failure, to scale and leverage it as a 21st-century superpower.

Developing 21st-century superpowers

Here are the four key superpowers, to be supported by digital technologies:

Nimbleness: The ability to quickly pivot and move. (“We used to do this, and now we do that.”)
Scalability: The ability to rapidly shift capacity and service levels. (“We used to serve x customers; we now serve 100x customers.”)
Stability: The ability to maintain operational excellence under pressure. (“We will persist despite the challenges.”)
Optionality: The ability to acquire new capabilities through external collaboration. (“Our ecosystem of partners allows us to do things we couldn’t do previously do.”)

Rethinking our fears of failure

None of these 21st-century superpowers can be developed without experimentation and collaboration.

Where you are able to self-regulate your fears of making mistakes and failure, by becoming a smart risk-taker who willingly, stretches the envelope and steps outside of your safety and comfort zones.

This helps maximise your potential and ability to learn and develop in the growth zone, where we stop self-sabotaging our chances of adapting and learning, succeeding, and growing in an uncertain and unstable world.

Everyone hates to fail because it’s hard to self-regulate the basic emotions of disappointment, anger and frustration, and deep shame. Resulting from and the distorted thinking patterns that accompany failure, often immobilising you which results in an unwillingness and inability to disrupt yourself and take intelligent actions.

Slow down to rethink, respond, regroup, play and thrive

It all starts with leading, teaching, mentoring, and coaching people to slow down, to learn, and appreciate the value of taking “time-out” for retreat and reflection.

At ImagineNation, in last week’s blog, we described how this involves developing regular reflective practices, where people can pay deep attention, and learn how to master these basic emotions and unresourceful thought patterns. How this allows them to be playful and experimental in developing new mindsets, rethinking habits, and resourceful emotional states, which are foundational for developing 21st-century superpowers.

Failure can become valued as a process and resource for effecting significant human-centric change, deepening learning, and improving your future fitness.

Consequences of avoiding failure

According to the same article in Psychology today – “shame is a psychologically toxic emotion because instead of feeling bad about our actions (guilt) or our efforts (regret) shame makes us feel who we are”.

By getting to the core of your egos, your identities, your self-esteem, and your feelings of emotional well-being and resourceful thinking habits.

Because everyone hates to fail, we all unconsciously seek ways of mitigating the implications of a potential failure – “for example, by buying unnecessary new clothes for a job interview instead of reading up on the company – which allows us to use the excuse, “I just didn’t have time to fully prepare.”

Benefits of embracing failure

Rather than succumbing to the notion that everyone hates to fail, it is much more useful to develop healthier ways of embracing and flowing with it which might:

Motivate you to reflect deeply to consider and deliberate as to what might be the most intelligent and brave actions to take under the range of circumstances you find yourself in.
Inspire you to risk-taking those intelligent actions through developing sound risk anticipation, management, and mitigation strategies that help boost your confidence.
Commit to doing just a bit more, in inventive ways that add value to the quality of people’s lives as well to your customer’s experience of your product or service.
Encourage you to access your multiple and collective intelligence, be more courageous, compassionate, and creative in co-sensing, co-discovering, co-designing, and co-creating innovative solutions to complex problems.
Enable you to learn from others, and harness people’s collective intelligence to adapt and grow, through teaming, in ways that serve the common good.

Tips for rethinking and self-regulating fears of failure

A few tips to support you to rethink, respond, regroup and thrive that we will explore more deeply, through real-life stories and examples, in our next two ImagineNation™ blog posts (November and December):

Be willing to redefine and reframe failure as what it means in your unique context, review past failures and see if you can find benefits that resulted from them.
Set approach goals and not avoidance goals to view failure as a challenge that can be mastered.
Control the controllable by intentionally managing your mindsets, shifting any negative perspective, and unpacking distortion and generalisations about failures and their negative consequences.
Imagine yourself doing well, achieving your goals by composing and painting a picture or image of a desirable and compelling future success.
Develop healthy self-compassion for when you do mess up, make mistakes and fail, by being kind and understanding, and empathic to your won humanness.
Focus on every experience, no matter what it brings is an opportunity for deep learning and creative and inventive change.

Rather than living in a world where everyone hates to fail, why not adopt the rethink, respond, regroup, thrive pattern, be future-fit and develop your set of 21st-century superpowers in the face of the acute disruption of COVID-19?

Where it is expected that the business environment, over the next three to five years, will be the most exciting and innovative period that many of us may learn from and experience in our lifetimes?

Want to know why you might have a fear of failure?

Participate in our online research study “Ten Signs you may have a fear of failure” which we adapted from the article “10 Signs That You Might Have Fear of Failure… and 2 ways to overcome it and succeed” by Guy Winch Ph.D. in Psychology Today. Click here to access the survey.

We will happily share the results and findings with you if you leave your name and email address on the form provided. By sharing these details, you will also qualify for a complimentary 30 minute one on one online innovation coaching session, with one of our global professionally certified coaches to help you overcome your own anxieties and fears about failure and develop your 21st-century superpowers.

Join our next free “Making Innovation a Habit” masterclass to re-engage 2022!

Our 90-minute masterclass and creative conversation will help you develop your post-Covid-19 re-engagement strategy. It’s on Thursday, 10th February at 6.30 pm Sydney and Melbourne, 8.30 pm Auckland, 3.30 pm Singapore, 11.30 am Abu Dhabi and 8.30 am Berlin. Find out more.

Image credit: Unsplash

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Design Thinking Workshops – A Step-by-Step Guide

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Design Thinking Workshops - A Step-by-Step Guide

GUEST POST from Art Inteligencia

In today’s fast-paced world, the need for innovative solutions has never been more apparent. Design Thinking has emerged as a powerful philosophy to guide teams toward creative solutions. This step-by-step guide unveils how to conduct effective Design Thinking workshops that harness collaborative creativity.

Step-by-Step Guide to Conducting a Design Thinking Workshop

Step 1: Empathize

Begin by understanding the users you’re designing for. Use observation, interaction, and immerse yourself in their experiences to glean insights.

Step 2: Define

Clearly articulate the problem you’re aiming to solve. This stage helps in narrowing the focus and addressing the right challenge.

Step 3: Ideate

Brainstorm a plethora of ideas without judgment. Encourage wild thinking and shelve feasibility questions. Capture as many ideas as possible.

Step 4: Prototype

Create inexpensive, scaled-down versions of the product or features to investigate what works and what doesn’t.

Step 5: Test

Test the prototypes with users. Gather feedback, refine and redefine to ensure the solution meets user needs effectively.

Case Studies

Case Study 1: Revamping Customer Experience in Banking

Challenge: A leading bank wanted to improve its customer onboarding process to enhance satisfaction and reduce drop-offs.

Approach: Through a series of Design Thinking workshops, the bank invited frontline employees to empathize with customers. They mapped the entire customer journey, pinpointing stressful pain points.

Outcome: The bank devised a simplified onboarding mobile app with real-time assistance features, slashing drop-offs by 30% within six months.

Case Study 2: Educational Tools for Remote Learning

Challenge: With the rise of remote learning, an educational publisher needed a way to keep students engaged outside traditional classrooms.

Approach: Utilizing Design Thinking workshops, the team included educators, students, and tech experts. Empathy maps were crafted to understand both teachers’ and students’ struggles.

Outcome: The team created a gamified learning platform that used interactive storytelling, resulting in a 40% increase in student engagement rates.

Conclusion

Design Thinking workshops are not just sessions, but transformational journeys that reshape perspectives and cultivate innovative solutions. When executed well, they empower organizations to not just meet, but anticipate and exceed user expectations.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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The Role of Qualitative Metrics in Innovation

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The Role of Qualitative Metrics in Innovation

GUEST POST from Chateau G Pato

In the realm of innovation, the quantifiable metrics often steal the spotlight. Revenue growth, market share, and ROI are the darlings of traditional business analysis. However, lurking beneath this quantitative sheen are qualitative metrics, whose role in fostering sustainable and human-centered innovation cannot be overstated. They provide a nuanced perspective that complements numerical data and captures the subtleties of human experiences and customer satisfaction.

Embracing Qualitative Metrics

Qualitative metrics include customer feedback, employee insights, and cultural impact assessments, all of which are pivotal in understanding the lifecycle of innovation. They tap into the emotional and experiential aspects of both customers and employees, offering insights that numbers alone cannot deliver. This deeper understanding helps companies align their innovations with real human needs and cultural shifts.

Case Study 1: Company X – The Empathy Engine

Company X, a forward-thinking tech startup, set out to revolutionize personal home assistants. Rather than focusing solely on sales and usage statistics, they incorporated qualitative feedback loops into their product development process. By conducting empathy interviews and creating customer journey maps, they unearthed frustrations, desires, and unique insights that pure metrics had missed.

Through detailed qualitative data, Company X realized that users felt overwhelmed by complex command structures and impersonal interaction. This insight drove the development of a more intuitive, empathetic interface that responded to natural language and emotional cues. The result? Increased user satisfaction, amplified word-of-mouth referrals, and a product that resonated on a human level, far beyond initial sales targets.

Case Study 2: HealthWay – Transforming Healthcare Delivery

HealthWay, a healthcare provider, aimed to innovate in the notoriously tricky sphere of patient care. While traditional metrics focused on treatment success rates and patient throughput, HealthWay adopted qualitative measures to reshape its services. They integrated patient stories, staff feedback, and cultural analyses into their redesign strategy.

The insights revealed a pressing need for holistic care and improved patient-practitioner communication. Acting on this, HealthWay launched tailored training for staff to enhance empathy and communication skills and revamped facilities to foster a welcoming environment. The qualitative metrics led to a noticeable decrease in patient complaints and an increase in patient satisfaction scores, reflecting a genuine innovation in patient care distinctly attuned to human needs rather than mere statistics.

Beyond the Numbers

The case studies of Company X and HealthWay underscore the transformative impact of qualitative metrics in innovation. While quantitative data measures outcomes, qualitative insights inform the journey, providing rich context and guiding the human side of innovation. In an increasingly complex and connected world, organizations that embrace qualitative metrics as part of their innovation toolkit are better equipped to create meaningful, human-centered solutions that resonate deeply with their audiences.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

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Designing Products for a Circular Economy

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Designing Products for a Circular Economy

GUEST POST from Art Inteligencia

In today’s rapidly evolving world, the concept of sustainability has become increasingly crucial. The traditional linear economy model—take, make, dispose—is being challenged by a more sustainable paradigm: the circular economy. This model emphasizes designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. For organizations aiming to lead in sustainability, embedding circular economy principles in product design is fundamental.

Key Principles of Circular Design

Design for Longevity: Create products that last longer with improved durability and design for repairability.
Design for Disassembly: Ensure that products can be easily dismantled, allowing components and materials to be reused or recycled.
Use of Recycled and Renewable Materials: Prioritize materials that have been recycled or are renewable, reducing reliance on virgin resources.
Create Closed Loops: Design systems that enable continuous reuse and recycling of materials, closing the loop on product life cycles.

Case Study 1: Patagonia’s Worn Wear Program

Patagonia, a leader in sustainable business practices, exemplifies circular design with its Worn Wear program. This initiative encourages customers to bring in their used clothing for repair and resale, extending the life of the garments. Patagonia offers repair guides, DIY repair kits, and even operates mobile repair workshops. By focusing on durability and repairability, Patagonia not only reduces waste but also fosters a culture of sustainability among its customer base. The program highlights how companies can maintain product value and material quality over time while building brand loyalty.

Case Study 2: Philips and Circular Lighting

Philips has pioneered a shift from product to service with its “Circular Lighting” solution. Instead of selling light bulbs, Philips offers “light as a service” where customers pay for the lumens they use. The lighting systems are maintained, upgraded, and replaced by Philips, ensuring materials are retained within a closed loop. Components are designed for easy replacement and recycling, reducing electronic waste. This model not only aligns with circular economy principles by minimizing resource consumption but also provides continuous value to the customer, redefining the relationship with products.

Conclusion

Designing products for a circular economy is not just an environmental imperative but a strategic business opportunity. Companies that integrate circular design principles can achieve competitive advantages, foster brand loyalty, and contribute positively to ecological and social systems. Leaders embracing this shift will not only be at the forefront of innovation but will also sustain their businesses long into the future.

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Rewarding Innovation With Incentives That Work

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Rewarding Innovation With Incentives That Work

GUEST POST from Chateau G Pato

In today’s fast-paced world, fostering a culture of innovation is critical for organizations aspiring to disrupt markets and outperform competitors. But how do we spark that innovative spirit? The secret often lies in well-crafted incentive programs that motivate individuals and teams to push boundaries and explore uncharted territories.

Why Incentives Matter

Effective incentive programs align organizational goals with individual aspirations, creating a symbiotic relationship that fuels innovation. When employees believe that their efforts will be recognized and rewarded, they’re more likely to take calculated risks and unleash their creative potential. However, crafting the right incentives can be a challenging task.

Key Principles of Effective Incentive Programs

Clear Criteria: Ensure that the criteria for receiving incentives are clear and transparent.
Aligned Objectives: Align incentives with organizational goals and values to reinforce desired behaviors.
Scalable Recognition: Develop a system that recognizes contributions of varying scope, from small improvements to groundbreaking innovations.
Continuous Feedback: Maintain open lines of communication to provide feedback and acknowledge efforts promptly.

Case Studies: Incentives in Action

Case Study 1: Procter & Gamble’s Connect + Develop Program

Procter & Gamble (P&G) embraced open innovation through its “Connect + Develop” program, encouraging external collaboration to bring fresh perspectives into their innovation process. By partnering with outside experts and organizations, P&G developed products faster and more efficiently. The program incentivized innovation by making the integration of external insights and solutions a core part of its strategy, effectively increasing the number of innovative products brought to market.

This approach not only expanded the company’s innovation potential but also placed a premium on collaboration and shared success. By rewarding successful partnerships and collaborations, P&G reinforced the importance of diverse inputs in driving innovation and positioned itself as a leader in adaptive and inclusive innovation strategies.

Case Study 2: 3M’s Dual Ladder

3M, a pioneer in innovation, implemented a “Dual Career Ladder” program to reward technical and creative innovation without necessitating a move into management. This provided scientists, engineers, and other hands-on employees with an opportunity to achieve compensation and recognition equivalent to their managerial counterparts, based on their innovative contributions rather than people management skills.

This approach acknowledges that great ideas are often developed by those best at doing, not necessarily managing. 3M’s system has been instrumental in developing numerous cutting-edge products, including the famous Post-it Note, by ensuring innovators remain in roles that utilize their strengths, thus keeping their focus on developing pioneering solutions.

Designing Effective Innovation Incentives

While these case studies demonstrate a range of successful incentives, the underlying principle is that innovation thrives in environments that support and recognize creative achievements. Key factors include:

Autonomy: Give employees the freedom to experiment and pursue projects they are passionate about.
Recognition: Acknowledge both individual and team contributions publicly to enhance motivation.
Growth Opportunities: Offer paths like 3M’s Dual Ladder to reward technical expertise as much as managerial prowess.
Resource Accessibility: Provide necessary resources and time for employees to develop and test disruptive ideas.

Ultimately, choosing the right combination of incentives is crucial and involves a deep understanding of what truly drives your team’s innovative spirit. By aligning these incentives with organizational goals and employee motivations, companies can create a thriving environment where innovation is cultivated and rewarded.

Looking Forward: Designing a Next-Generation Incentive Program

As we advance into an era of even greater technological change, organizations must continuously iterate on their incentive structures to stay ahead. Consider incorporating flexible and personalized incentives that cater to diverse employee preferences and leverage technology to track contributions and reward innovations effectively.

The best incentive programs are those that not only drive innovation but also inspire a sense of purpose and commitment within employees. By understanding the unique motivators of your workforce and designing incentives that resonate, you can unlock the full innovative potential of your organization.

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All Leadership is Change Leadership

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All Leadership is Change Leadership

GUEST POST from Randy Pennington

Taxi companies could have created a ride scheduling and payment app. They didn’t.

There are a number of reasons why it didn’t happen, but the biggest reason was reluctance to challenge the status quo.

The same goes for a host of other companies. Blockbuster’s failure to proactively innovate—or even take the opportunity to purchase Netflix—is one of the most notable. We can’t forget, however, Nokia, IBM, Kodak, BlackBerry, MySpace, and RadioShack.

We don’t know the exact conversations about change in any of these companies, but it is a very safe bet to assume that no one stood up and said, “Let’s do nothing because we want the company to fail.”

We all want our organizations to continually be better. If they are going to be better, we must do at least some things different. If things are going to be different, they have to change.

That makes all leadership, especially in today’s world, change leadership.

Change Leadership not Change Management

Rear Admiral Grace Murray Hopper famously said: “You manage things. You lead people.”

Unfortunately, the remainder of her statement is often omitted: “We went overboard on management and forgot about leadership.”

That happened with our approach to change, too.

We have gone overboard managing the immense amount of data, projects, and things to be coordinated and corralled in our attempts to “manage” change. It stems from our desire to remove the messiness and bring order to the process of change.

It is a worthwhile objective, but as historian Henry Adams reminded us, “Chaos was the law of nature. Order was the dream of man.”

Change—especially the transformational growth we need today—is always messy. Most important, it is more likely to fail because of faulty leadership rather than faulty management.

Leadership is about influence. Nothing more and nothing less. For our organizations and institutions to flourish in the future, we need more leaders who can influence others to disrupt the status quo.

Disrupting the Status Quo

We come by our desire for order honestly. The human brain appears is hard-wired to value certainty and view uncertainty as a potential threat.

The human application of Newton’s First Law also has an impact. We learned in high school physics that objects at rest tend to stay at rest, and objects in motion tend to remain in motion until they are acted upon by a greater force in the opposing direction.

That explains the why inertia of the status quo exists. It doesn’t actually help you overcome it. Here are four actions you can take right now.

1. Create Emotional Readiness to Counteract Fear

People, organizations, and industries change for one of two basic reasons: crisis pushes them to change, or opportunity pulls them to do so. You occasionally see a combination of both, but there is usually one primary diver. Most of us wait on crisis. If you find yourself there, don’t sugar coat or waste it. Just realize that you are likely to be playing from behind in the marketplace. It’s not that all of those failed and disrupted companies didn’t try anything. It is that they waited for crisis to generate emotional readiness. The best organizations seize opportunities. Netflix jumped from distributing DVDs to delivering its services through a streaming platform even though the company was not in crisis. It wasn’t an easy change, but Reed Hastings created a compelling vision of the future that focused on proactively creating value for the customer rather than playing catch up to survive.

While many people are hesitant to change, everyone wants to get better. The only way to maintain momentum and ensure long-term success in today’s marketplace is a relentless focus on making yourself indispensable to your customers.

2. Provide Involvement and Support

Sending a positive message about seizing the future does not ensure that people will embrace or pursue it. You cannot rely solely on a change communication plan if the goal is to inspire people to take new action. Get everyone involved early and often. People support what they help create, and no one ever argues with their own ideas. Likewise, your team will need training and support. Becoming proficient and comfortable with new ways of thinking and working take time even when there is complete support. Knowing that coaching, training, and support are available helps overcome the fear of incompetence.

3. Tell Positive Stories Early and Often

Facts impart knowledge. Stories create connections and feeling, and feelings inspire people to stick with a change even when doing so is uncomfortable. The elements of a great storyare the same if you are making a successful movie or leading organizational transformation. You need a character with which everyone can identify, a believable plot with a conflict to overcome, struggle, and resolution. Sharing positive stories about real people achieving results helps overcome resistance. More important, it provides a respected counterbalance to naysayers that might try to sabotage your change efforts.

4. Go First

Ross Perot, founder of EDS and Perot Systems, once told me that Leaders eat last, but they go first.His meaning was more than a pithy play on words. Your team is watching. It is more difficult for them to get excited about where the organization is going if they sense reticence from you. Your influence is highest when you model the willingness to pursue change that you want from others.

Change is hard. Resistance, risk, and fear are real. The important decisions and strategies on which you need to execute can be scary. If, on the other hand, there is no resistance, there is no substantial change.

Change no longer influences the environment. It is the environment. Your job is to inspire and influence a culture that continuously challenges the status quo to remain relevant to your customers and stakeholders. That means all leadership is change leadership.

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Best Methods for Conducting Effective User Interviews

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Best Methods for Conducting Effective User Interviews

GUEST POST from Art Inteligencia

User interviews are a cornerstone of meaningful design and innovation. They offer a window into the lives, needs, and desires of users. Conducting effective user interviews can reveal valuable insights that drive product development and strategy. In this article, we’ll explore the best methods for conducting user interviews and examine two real-world case studies that highlight their impact.

Preparing for User Interviews

Successful user interviews start long before you sit down with participants. Preparation is crucial:

Define Your Goals: Clearly outline what you want to learn. This helps in shaping your questions and choosing the right participants.
Select Participants: Aim for a diverse set of users to gain a broad perspective. Ensure they represent your target audience.
Create a Guide: Develop an interview guide with open-ended questions. This framework should be flexible enough to allow conversation to flow naturally.
Set the Scene: Conduct interviews in a comfortable, distraction-free environment where participants feel relaxed and open.

Conducting the Interview

During the interview, building rapport and being an active listener are key:

Establish Trust: Start with light conversation to make participants comfortable, explaining how their input will be used.
Be an Active Listener: Give your full attention, and show empathy and curiosity about their experiences.
Encourage Storytelling: Ask participants to share specific stories that highlight their experiences and struggles.
Probe Deeper: Use follow-up questions to delve deeper into significant points raised by participants.

Analyzing Results

After conducting interviews, the next step is to analyze the data collected:

Transcribe and Organize: Convert recordings to text and organize responses to identify patterns.
Identify Themes: Look for recurring themes and insights that can inform your project.
Actionable Insights: Transform insights into actionable design criteria or business strategies.

Case Study 1: Redesigning a Fitness App

A well-known fitness app, seeking to improve user engagement, embarked on a project to redesign its interface. The team conducted a series of user interviews with existing and potential users. Through these interviews, they discovered that many users felt overwhelmed by the app’s complexity.

By asking users to walk through their experiences, the team unearthed a pervasive theme: users wanted clearer guidance and personalized workout plans. The insights gained from these interviews led to a more intuitive user interface and the introduction of a new feature that allowed users to easily customize their workout regimes. This resulted in a 25% increase in user engagement within the first three months of the redesign.

Case Study 2: Innovating a Healthcare Solution

A startup focusing on home healthcare sought to understand how to better meet the needs of elderly patients. They conducted user interviews with both patients and caregivers. A prominent insight was the patients’ need for more personalized and human interaction, as opposed to purely digital solutions.

Through empathetic listening and careful questioning, the team learned that elderly patients valued personal relationships, including having consistent caregivers. This finding led to the development of a hybrid digital/physical interaction model that paired patients with a dedicated care manager who coordinated their digital healthcare tools and in-person visits. This approach not only improved patient satisfaction but also enhanced care outcomes and reduced hospital readmission rates.

Conclusion

Utilizing the right methods in conducting user interviews can profoundly impact product design and business strategies. By preparing thoroughly, engaging genuinely, and analyzing insights carefully, organizations can uncover hidden needs and innovate effectively. The case studies illustrate just how powerful user interviews can be in driving change that truly resonates with users.

I hope you’ve enjoyed this article about conducting effective user interviews, including preparation, execution, and analysis processes, complemented by two case studies showcasing real-world applications and impacts.

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You Must Play and Experiment to Create and Innovate

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You Must Play and Experiment to Create and Innovate

GUEST POST from Janet Sernack

Growing up in the fashion industry, in 1980’s Paris, I forged an exciting global career and experienced, first hand, a diverse range of the most amazingly innovative fashion presentations ever. It was the dawn of an explosive era where fashion really mattered and wonderful events became really fantastic happenings featuring a lot of playful and experimental theatrical performances and fabulous guest stars on the catwalk. “From Claude Montana to Thierry Mugler, from Giorgio Armani to Franco Moschino, from Jean Charles de Castelbajac to Christian Lacroix, there were many designers who shaped the aesthetics of the era with their creations and shows” – whose creativity, still impact us across the arts and other key industries today.

Being playful and experimental

Reinforcing that in the arts and other industries, and in our professional and personal lives, newness, creativity, and innovation only happen through people being willing to be both playful and experimental.

This is useful to know, especially with the range of constraints and restrictions occurring globally as a result of fierce governmental reactive response to managing the Covid-19 pandemic. Coupling these with the challenges and limitations of a remote and hybrid workplace, are combining to cause many of us to achingly long for more freedom, fun, play, and adventure. Yet, many of us, are feeling bound to our laptops, TV’s and kitchens, and are locked within the boundaries of our homes and local neighbourhoods.

It is possible to shift the range of negative feelings that lockdowns produce by exploring possibilities and opportunities for expanding our knowledge and learning, by knowing how to be more playful and experimental, and especially by taking up a set of regular reflective practices.

A unique moment in time

Using this unique moment in time to take up a set of reflective practices to ignite our creative juices and expand our appetite and capacity for creativity.

At the same time, use this moment to explore opportunities to learn and expand our knowledge, because, knowledge plays an important role in the productivity and prosperity of economies, organisations, and individuals and the post-Covid-19 world is going to need a lot of new knowledge in the coming decade of both disruption and transformation.

Expanding our knowledge

Most of us are aware that, our desire to create, and actually be playful and experiential usually involves learning from some kind of direct experience. Like painting, where our hands are likely to get dirty, where we may produce a number of poor efforts (which we often hide) before we eventually create one, we can accept and live with.

Learning from a direct experience is more effective if coupled with reflection – that is, the intentional attempt to synthesize, abstract, and articulate the key lessons taught by experience.

Where research reveals that the effect of reflection on learning is mediated by a greater perceived ability to achieve a goal in that it improves your confidence, self-belief, and conviction that you can achieve it.

Learning from reflecting on experience

Making the learning experience a playful and experimental one allows us to have fun, in ways that engage our multiple intelligences – our cognitive brains, and heart and gut brains in ways that create meta-shifts that challenge our mental maps.

This also helps us develop our learning agility – “learning what to do when you don’t know what to do” especially important in a world of constant and disruptive change.

Which will especially be a very vital and critical skill set to cultivate in the post-Covid-19 world, where there is no playbook, or reliable template for long-term planning the results we might want, in a disruptive and uncertain future.

Starting with elastic thinking

It starts with developing our elastic thinking skills, where according to Leonard Mlodinow – it is now prime time for people to harness the power of “elastic thinking” to navigate an unstable world and underpins our ability to adapt and be creative.

And involves “developing the capacity to let go of comfortable ideas and become accustomed to ambiguity and contradiction; the capability to rise above conventional mindsets and to reframe the questions we ask; the ability to abandon our ingrained assumptions and open ourselves to new paradigms; the propensity to rely on imagination as much as on logic and to generate and integrate a wide variety of ideas; and the willingness to experiment and be tolerant of failure.”

At ImagineNation™ we developed a four-step cognitive process to help people stretch their mental maps, feelings, thinking, behaviours, and actions, enabling them to be playful and experimental by focussing on these key elements that enable reflective practice:

Discovering
Sensemaking
Internalising
Applying

Exploring the role of failing fast

Getting to the creative and innovative outcomes, when playing and experimenting with thinking or acting differently, usually involves some kind of failure, where we fail flat on our faces!

Yet when being brave playful and courageous, and experimenting, you have to be willing to make mistakes and fail. The key is to try out things, and experiment, like children, do, and not worry about what others think and say about you, when you make a mistake or fail.

At the same time, adopting a reflective practice supports our willingness to let go and come from a beginners mind, to unlearn what may have worked previously, whilst being vulnerable and open-hearted, minded and willed to deeply reflect on what happened and what knowledge you may gain and what you might learn from it.

Continuously learning from reflective practice

This means that “work must become more learningful” where an organisations’ or teams’ collective aspiration is set free and people have permission, safety, and trust to be playful and experimental.

To “learn by doing and reflecting” through being:

Encouraged to continually expand their capacity to create the results they truly desire,
Re-educated to elasticize their thinking and develop new mental maps and where expansive patterns of feeling and thinking are nurtured,
Committed to continuously learning how to learn together, at a speed faster than the competition.

Resulting in the intelligence of the organisation or team exceeding the intelligence of individuals in the team and in the organisation, and by harnessing the collective’s capacity to create, invent and innovate through enacting a set of habitual reflective practices.

CCS Cards for play and critical reflection:

As a side note, it’s worth mentioning a tool we like to use that can provide both a sense of play and an opportunity for critical reflection. As many of you may know, CCS Cards are image cards containing a special set of photos, illustrations, and words. Just holding them, sorting them, and talking about what particular cards might mean for you, is an enjoyable, playful activity that often leads to fresh, creative responses.

Furthermore, as a tool for reflective practice, CCS Cards give people a powerful way to recall and recreate their lived experiences by incorporating their feelings and emotions. The cards provide participants with self-selected representations that they can link to all the associated concepts, feelings, words, and actions that were part of the lived experience. Armed with this clearer picture, they are better able to reflect upon and learn from their experience. The cards also provide an easy way to share and compare their reflections with others, which is vital for effective collaboration.

Bringing together theory and practice

Enacting a set of reflective practices helps us effectively bring together and integrate theory and practice, where through reflection, people are able to:

Discover new mental maps, feelings, thoughts, and ideas,
Make sense of these in their own context or situation,
Internalize and assimilate the impact of these mental maps, thoughts, feelings, and actions by introducing options and choices for being, thinking, and acting differently,
Apply that information to add to their existing knowledge base and reach a higher level of understanding,
Adapt how they feel, think and act as resources in new, unknown, unexpected, and disruptive situations, as well as in how they plan, implement, and review their actions.

Surely, these might comprise a helpful set of strategies to embrace to help you thrive in these challenging times?

Isn’t there an inherent opportunity for all of us to discover and explore new ways of having more fun, by being playful and experimental?

Perhaps we might discover new ways of adapting and thriving individually and collectively co-create more individual freedom, wonderful fun, and exciting adventures that we are all craving, and become future-fit, in our constantly changing, uncertain, and unstable world.

Find out more about our work at ImagineNation™

Find out about our learning products and tools, including The Coach for Innovators Certified Program, a collaborative, intimate, and deep personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starting Tuesday, February 1, 2022. It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, to upskill people and teams and develop their future fitness, within your unique context.

Join our next free “Making Innovation a Habit” masterclass to re-engage 2022!

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Decision-Making Under Uncertainty

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Lessons from Top Innovators

Decision-Making Under Uncertainty

GUEST POST from Chateau G Pato

In a rapidly changing world, the ability to make robust decisions under uncertainty has become a defining trait of successful innovators. This capability does not merely hinge on intuition or foresight; it draws from a calculated approach that blends informed risk-taking, flexibility, and an acute sense of opportunity. As we delve into the stories of leading innovators, we uncover key lessons that can bolster decision-making amid ambiguity and turbulence.

Key Principles of Innovative Decision-Making

Embrace Ambiguity: Innovators thrive by accepting that the absence of complete information is not a barrier but a gateway to opportunity.
Prototype and Iterate: Learning through rapid prototyping and iteration helps gauge what works, reducing risks in the process.
Rely on Diverse Perspectives: Diverse teams bring a range of insights, fostering comprehensive decision-making that anticipates various outcomes.
Value of Failure: Treating failure as a stepping stone rather than a setback is essential in refining strategies and inspiring breakthroughs.

Case Study: SpaceX – Launching Dreams Amidst Uncertainty

Elon Musk’s SpaceX is a prime example of decision-making under extreme uncertainty. In the company’s early days, the prospects of commercial spaceflight were riddled with unknowns. The use of Falcon 1 rocket was met with skepticism, three consecutive failures, and dwindling finances. However, Musk demonstrated a profound belief in a calculated approach to risk-taking; he reinvested in refining technologies with a fourth successful launch as the outcome.

The SpaceX team embraced iteration with rigor. Every failure was meticulously analyzed, and the resultant insights were applied to subsequent designs. This culture of resilience and learning has enabled SpaceX to not only survive repeated adversities but also lead in reusable rocket technology, fundamentally changing the dynamics of aerospace sectors. Their unwavering commitment illustrates that embracing failure and preserving a vision are crucial elements of navigating uncertainty.

Case Study: Airbnb – Redefining the Travel Industry

Airbnb’s journey began at a time when the notion of home-sharing was largely unrealized. Founders Brian Chesky and Joe Gebbia faced significant uncertainties ranging from legal issues to trust deficits among users. Despite these challenges, they saw potential in leveraging the untouched resource of spare rooms to forge a new market.

Their decision-making process was heavily influenced by flexibility and listening to users. The founders prioritized user feedback, transforming invaluable insights into functional platform changes. To tackle trust issues, Airbnb introduced a review system and a range of host/guest assurances, which significantly increased user confidence and adoption.

This case underscores the importance of responsive pivoting and incremental innovation, which eventually helped Airbnb disrupt the travel industry and establish a new modality of travel accommodation amid initial market skepticism.

Conclusion

Top innovators, like those at SpaceX and Airbnb, exemplify decision-making under uncertainty through their strategic approaches to experimentation, collaboration, and adaptation. By embodying the principles of embracing ambiguity, valuing diverse insights, and fostering an iterative mindset, they navigate uncertainties not as obstacles but as part of the growth process.

As industry leaders continue to face unpredictable environments, adopting these lessons will be central to cultivating robust innovation strategies, sustaining growth, and crafting transformative impacts on the world.

In this article, I’ve featured two case studies — SpaceX’s use of iteration and resilience in rocket development and Airbnb’s strategic adaptation in the hospitality sector. Both scenarios highlight the importance of calculated risk, flexibility, and the readiness to learn from both successes and setbacks, providing valuable lessons on decision-making under uncertainty.

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Unraveling the Psychology of Pricing

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Enhancing Innovation Strategies

Unraveling the Psychology of Pricing

GUEST POST from Art Inteligencia

As businesses navigate the ever-evolving landscape of consumer behavior, one key factor that continues to play a pivotal role in driving purchasing decisions is pricing. The psychology of pricing is a fascinating field that delves into the intricate ways in which consumers perceive and react to different pricing strategies. By understanding these principles, businesses can effectively enhance their innovation strategies and drive sustainable growth.

One of the fundamental concepts in the psychology of pricing is price anchoring. This principle suggests that consumers tend to rely heavily on the first piece of information they receive about a product’s price as a reference point for subsequent price judgments. By strategically anchoring prices, businesses can influence the perceived value of their products and steer consumers towards making purchasing decisions in their favor.

A prime example of successful price anchoring can be seen in the case of Apple’s pricing strategy for its iPhone lineup. By introducing a high-priced flagship model such as the iPhone Pro, Apple effectively anchors the prices of its other models, making them appear more affordable by comparison. This strategy not only helps Apple drive sales of its premium models but also boosts the perceived value of its entire product range.

Another powerful concept in the psychology of pricing is price framing. This principle highlights the importance of how prices are presented to consumers in shaping their perceptions of value. For instance, presenting a product’s price as a monthly subscription fee rather than a lump sum can make it appear more affordable and appealing to budget-conscious consumers.

A standout example of effective price framing can be seen in the case of Netflix. By offering a variety of subscription plans at different price points, Netflix caters to a wide range of consumer preferences while also emphasizing the value and convenience of its streaming service. This pricing strategy has not only helped Netflix attract and retain a large customer base but has also positioned the company as a key player in the competitive streaming industry.

Conclusion

Understanding the psychology of pricing is essential for businesses looking to drive innovation and stay ahead in today’s dynamic marketplace. By leveraging principles such as price anchoring and price framing, businesses can enhance their pricing strategies, influence consumer behavior, and ultimately drive sustainable growth. By unraveling the psychology of pricing, businesses can unlock new opportunities for innovation and success in an ever-changing business landscape.

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