Innovation is Dead. Now What?

Innovation is Dead. Now What?

GUEST POST from Robyn Bolton

Innovation has always had its problems. It’s a meaningless buzzword that leads to confusion and false hope. It’s an event or a hobby that allows executives to check the “Be innovative” box on shareholders’ To-do lists. It’s a massive investment that, if you’re lucky, is break-even.

So, it should be no surprise that interest and investment have dried up to the point that many have declared that innovation is dead.

If you feel an existential crisis coming on, you’re not alone. Heck, I’m about to publish a book titled Unlocking Innovation, which, if innovation is dead, is like publishing Lean Speed: How to Make Your Horse East Less and Go Faster in 1917 (the year automobiles became more prevalent than horses).

But is innovation really dead?

Yes, Innovation is Dead

The word “innovation” is dead, and it’s about time. Despite valiant efforts by academics, consultants, and practitioners to define innovation as something more than a new product, decades of hype have irrevocably reduced it to shiny new objects, fun field trips and events, and wasted time and money.

Good riddance, too. “Innovation” has been used to justify too many half-hearted efforts, avoidable mistakes, and colossal failures to survive.

Except that it is also very much not dead.

While the term “innovation” may have flat-lined, the act of innovating – creating something new that creates value – is thriving. AI continues to evolve and find new roles in our daily lives. Labs are growing everything from meat to fabric to new organs. And speaking of organs, three patients in the US received artificial hearts that kept them alive long enough for donor hearts to be found.

The act of innovation isn’t dead because the need for innovation will always exist, and the desire to innovate – to create, evolve, and improve – is fundamentally human.

Innovation is Metamorphosing (yes, that’s a real word)

Like the Very Hungry Caterpillar, innovation has been inching along, gobbling up money and people, getting bigger, and taking up more space in offices, budgets, and shareholder calls.

Then, as the shock of the pandemic faded, innovation went into a chrysalis and turned to goo.

Just as a caterpillar must break down completely before becoming something new, we’re watching the old systems dissolve:

  • Old terms like innovation and Design Thinking were more likely to elicit a No than a Yes
  • Old structures like dedicated internal teams and “labs” were shut down
  • Old beliefs that innovation is an end rather than a means to an end faded

This is all good news. Except for one tiny thing …

We Don’t Know What’s Next

Humans hate uncertainty, so we’re responding to the goo-phase in different ways:

  1. Collapse in defeat, lament the end of human creativity and innovation, and ignore the fact that cutting all investment in creativity and innovation is hastening the end you find so devastating
  2. Take a deep breath, put our heads down, and keep going because this, too, shall pass.
  3. Put on our big kid pants, muster some courage, ask questions, and start experimenting
  4. I’ve been in #2 for a while (with brief and frequent visits to #1), but it’s time to move into #3.

I’ll start where I start everything – a question about a word – because, before we can move forward, we need a way to communicate.

If innovation (the term) is dead, what do we use instead?

We’ll explore answers in the next post, so drop your words and definitions in the comments.

Image credit: Google Gemini

Subscribe to Human-Centered Change & Innovation WeeklySign up here to join 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox every week.

Harnessing Human-Centered Change for Lasting Impact

Harnessing Human-Centered Change for Lasting Impact

GUEST POST from Art Inteligencia

Greetings on this Global Change Management Day! Today I would like to highlight the work of Braden Kelley, an internationally-recognized thought leader and best-selling author passionately committed to advancing human-centered change and innovation. Today, I want to share insights that emphasize the importance of placing people at the heart of transformation efforts and how this approach fosters sustainable change.

Change management, at its core, is about guiding human behavior and perception. While organizational strategies, structures, and systems are critical, they mean little without addressing the human side of change. This is where human-centered change comes into play, an approach Braden Kelley has dedicated much of his career to developing and promoting.

The Essence of Human-Centered Change

Human-centered change is more than a methodology; it is a philosophy that reclaims the importance of empathy, communication, and collaboration in organizational transformation. It’s about understanding the human experience and designing change initiatives that align with the intrinsic motivations and needs of individuals.

When people feel heard and understood, they become genuine advocates of change. This approach leads to not just short-term success but long-lasting impact, turning change-resistant cultures into adaptable ecosystems thriving on innovation.

Insights from Braden’s Journey

Throughout his career, Braden has created frameworks and tools that encapsulate the essence of human-centered change. One such resource is the Change Planning Toolkit. It provides a unique visual framework to help change managers plan, implement, and sustain change initiatives with meticulous precision and empathy for those involved.

The toolkit is grounded in the principle that every change journey is unique, yet structured guidance can illuminate paths to common goals. This is reviewed in various workshops and talks where he emphasizes iteration and engagement over top-down mandates. This toolkit — and many others he has developed — aims to demystify change management by involving stakeholders from the ground up and serves to get everyone literally all on the same page for change.

Empowering Change Agents

One of Braden’s objectives with creating tools and resources is to empower change agents—those individuals within an organization who understand the importance of human-centric transformation. By equipping them with comprehensive tools, such as canvases and diagnostics, these change leaders can effectively convey and execute change efforts.

For those interested in exploring these resources, be sure and get the 10 free human-centered change tools that Braden makes available here on this web site – including a visualization of the ACMP Standard for Change Management®.

These tools serve as a starting point for embedding human-centered practices in change management projects. They are crafted to encourage dialogue, understanding, and alignment among all stakeholders.

Celebrating Progress and Looking Forward

Global Change Management Day provides an opportunity to reflect on our progress and set aspirations for the future. As we acknowledge the evolving challenges facing businesses and societies, it becomes imperative that change management professionals continue to evolve, embracing approaches that prioritize humanity.

Moving forward, the objective is to foster communities of practice where change professionals can share insights, challenges, and successes. Through collaboration and shared learning, we can enhance our understanding and implementation of change practices that honor the human spirit while achieving our organizational objectives.

In closing, I encourage all change leaders and enthusiasts to continuously pursue learning and adaptation. Engage with new methodologies, share your stories, and remain open to experimentation. The future of change management rests in our ability to be both innovative and empathetic facilitators of transformation. One great place to start is to get a copy of Braden’s best-selling book Charting Change, which is now in its Second Edition with several new chapters!

Image credit: ACMP, Braden Kelley

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.






A Tumultuous Decade of Generational Strife

A Tumultuous Decade of Generational Strife

GUEST POST from Greg Satell

The physicist Max Planck made many historic breakthroughs, including a discovery that led to quantum theory. Still, he lamented that “A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.”

Clearly, that’s not only true for scientific truths. Every generation rejects some notions of their elders, explores things on their own and adopts new ideas. Some of those ideas will survive, but others will ultimately be rejected, which always causes some acrimony. Even Aristotle complained about the “exalted notions” of the youth.

Yet this time is different. Because the Boomer generation was so large, and Generation X so small, those who came of age in the 1960s essentially ruled for two epochs. The rising Millennial generation, which is now the largest, holds starkly different values than Boomers. Over the next decade, as Millennials come to predominate, we can expect tensions to rise.

Revamping The Workplace

I still remember one incident early in my career. I had taken a job in national radio sales and the first few months were devoted to an intensive training course. One day that featured particularly nice weather, my fellow trainees and I decided that, instead of bringing our lunch back to the office, we would eat it in the park.

Our Boomer bosses were irate and insulted. The problem wasn’t that we took too much time for lunch, but rather that we took too much pleasure in it which, in their eyes at least, violated the social contract. As trainees, we were supposed to “pay our dues,” not to enjoy ourselves and our brief respite from the daily grind was seen as something akin to insubordination.

Millennials won’t stand for that kind of treatment. As this article in Harvard Business Review explains, they require a better work-life balance, more flexible schedules and constructive feedback. They demand to be respected and chafe at hierarchy. The younger generations of today don’t expect to “pay dues,” they seek a greater purpose.

Businesses that do not heed the Millennial’s demands are finding it difficult to compete. Millions of Boomers retired early during the pandemic, which led to severe labor shortage and the Great Resignation. Over the next few decades, as the younger generations take charge, we can expect a very different workplace.

Rethinking Economics

In 1970, the economist Milton Friedman proposed a radical idea. He argued that corporate CEOs should not take into account the interests of the communities they serve, but that their only social responsibility was to increase shareholder value. While ridiculed by many at the time, by the 1980s Friedman’s idea became accepted doctrine.

It wasn’t just Friedman, either. As the Boomer counterculture of the 60s and 70s gave way to the Yuppie culture of the 80s a new engineering mindset took hold. Much like the success of business was boiled down to its stock price, the success of a society was boiled down to GDP. “You manage what you measure” became an article of faith.

It has become clear that approach has failed. In fact, since Friedman’s essay the American economy has become markedly less productive. Our economy has become less competitive and less dynamic. Purchasing power for most people has stagnated. By just about every metric you can think of, our well-being has declined since the 1970s.

Perhaps not surprisingly, the younger generations have rebelled. While the Boomers remember the Reagan years of the 1980s fondly, Millennials and Zoomers only see a record of failure. From the Great Recession to the Great Resignation, they see a dire need to change course and will not be assuaged by rosy economic statistics. They want a better quality of life.

Reshaping Society

When the Boomers came of age in the 60s it was an era of rising prosperity. Perhaps not surprisingly, many prioritized self-actualization and sought to “find themselves.” The scandals of the 1970s made them suspicious of the establishment and the Reagan years, along with the fall of the Soviet Union, reinforced their faith in individual agency.

Millennials have seen this ideology fail. Besides the lack of productivity growth and stagnation in wages, they have seen 9/11 traumatize the nation and pave the path for an ill-considered war on terror that cost trillions and devastated America’s standing in the world. Many carry significant educational debt and had their careers derailed by the Great Recession.

Research from Pew finds other important differences. While the Millennial generation is the most educated in history, with almost 40% holding a 4-year degree, they are worse off financially than their predecessors. Many continued to live with their parents as adults and delayed getting married and starting families. They are also far more multicultural than previous generations.

Perhaps not surprisingly, Millennials have rejected the 1980s “greed is good” ethos of the Boomers and tend to focus on experiences rather than materialistic signaling. Also, while the younger generation’s passion for inclusivity is often overstated, they have grown up in a world far more accustomed to seeing marginalized groups in powerful positions.

Brace Yourself for a Tumultuous Decade

The almost seismic shift in values that the transition from Boomer to Millennial dominance represents would be enough to set the stage for conflict. What will make this decade even more difficult is that the demographic impact is hitting at the same time as other important shifts in technology, resources and migration patterns. The last time society has endured this much of a pressure cooker was the 1920s, and that ended badly.

We are already feeling the effects. The mismanaged “War of Terror,” the Great Recession and then the Covid pandemic undermined faith in institutions and paved the way for the rise of popular authoritarianism and the decline of democratic institutions. The battle for the liberal world order is being fought in, of all places, Ukraine, as I write this.

What I think should be most salient about our situation at this point in history is that we are here because of choices that were made. Yes, there were cultural and economic forces at play, but the Boomer generation chose to value the individual over the community, shareholders over other stakeholders and to embrace GDP as a proxy for the overall health of society.

We can, as Ukraine has been doing for the past twenty years, make different choices. We can choose our communities over ourselves, resilience over optimization, and to nurture rather than to dominate. Most of all, we need to invest to increase the productive, environmental and human potentials of our society so that we can better face the challenges ahead.

Make no mistake. This will be a struggle, as all worthy things are.

— Article courtesy of the Digital Tonto blog
— Image credits: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to join 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox every week.






Audacious

How Humans Win in an AI Marketing World

Exclusive Interview with Mark Schaefer

Mark W SchaeferThe rise of artificial intelligence (AI) has led to a tsunami of AI-generated content, and according to Gemini these are some of the concerns for marketers:

  • Erosion of Brand Authenticity: AI can generate marketing copy, social media posts, and even personalized emails. The fear is that over-reliance on AI-generated content could lead to a loss of genuine brand voice and connection with customers, making marketing feel impersonal and manufactured.
  • Decreased Content Quality and Creativity: While AI can produce grammatically correct and seemingly relevant content, it may struggle with nuanced storytelling, truly innovative ideas, and emotionally resonant messaging that connects deeply with human audiences. This could lead to a decline in the overall quality and impact of marketing content.
  • Over-Saturation of Generic Content: If many marketers use similar AI tools and prompts, there’s a risk of the internet becoming flooded with repetitive and unoriginal content. This could make it harder for brands to stand out and capture attention in a crowded digital landscape.
  • Misuse for Deceptive Marketing Tactics: AI could be used to create highly targeted but deceptive marketing campaigns, such as generating fake reviews, creating convincing but misleading product descriptions, or even impersonating real people or brands. This could erode consumer trust and damage the reputation of ethical marketing practices.
  • Loss of Control Over Brand Messaging: While AI can assist with content creation, marketers may find it challenging to maintain complete control over the messaging and tone of AI-generated content. This could lead to inconsistencies in branding and potentially even PR crises if the AI produces something inappropriate or off-brand.


Now that we’ve got the ironic bit out of the way of asking AI to tell us what marketers have to fear from AI (in italics), let’s dive into the heart of this article and hear from the humans.

The Audaciousness of Humans

I had the opportunity recently to interview Mark Schaefer, a globally-acclaimed author, keynote speaker, and marketing consultant. He is a faculty member of Rutgers University and one of the top business bloggers and podcasters in the world. Audacious: How Humans Win in an AI Marketing World is his eleventh book, exploring how companies can create more effective marketing by being audacious.

Below is the text of my interview with Mark and a preview of the kinds of insights you’ll find in Audacious presented in a Q&A format:

1. We are seeing a marketing evolution from messages to stories, agree or disagree? Or is the evolution to something else?

This is an interesting question. Marketing is about creating customers. Our ability to do that has been dramatically changed by technology.

Let’s say 50 years ago, messages and taglines were about our only options. Advertising is expensive. Space was limited.

But in the Internet age, we have virtually unlimited space to tell a story at no cost. And stories can be created by anyone. I think the evolution of marketing right now is when we can do something so worthy, so memorable, so useful, that our customers can’t wait to tell the stories for us.

2. What impact are we seeing from AI on marketing?

There are two types of marketing – performance and brand marketing.

Performance marketing is about repetitive acts like ads that create traffic for the top of the funnel. These activities will almost certainly be dominated by AI.

Brand marketing creates meaning – an emotional expectation for your company or product. In this respect, AI can still have a major impact on creativity and planning, but I forecast that there will still be a human role to play for years to come.

The most effective connections still come from relationships with people!

3. Product, service, solution, experience… In today’s world, which is the most important?

The beauty of our world is that it is filled with people who have diverse perspectives and needs! Some people might buy on value, some might buy on performance, or even the status they feel when they own a product.

However, at the very highest level, I think experience is an interesting opportunity for brands. Let’s look at Patagonia, for example, it does not product the cheapest clothes, or the most functional or beautiful. But the brand MEANS something to a devoted fans because of a shared experience or responsible outdoor recreation.

4. With people drowning in content, how are marketers supposed to reach their target customers?

This question really cuts the heart of my research and writing over the last 15 years and it is the theme of my new book Audacious: How Humans Win in an AI Marketing World.

The book reveals research that shows that the vast majority of marketing and advertising is boring and ineffective and AI is making it more so. I would say we are in a pandemic of dull.

Competent doesn’t cut it. Competent is ignorable. So we need to ignite human creativity in a new way by disrupting traditions and norms. Changing HOW we tell a story. Changing WHERE we tell a story. Changing WHO tells the story.

It is time for audacity in our marketing. That is the only way we’ll cut through the clutter to be seen and heard. Audacity is now a survival skill.

5. Shock and Awe, which one should marketers focus on and why?

Audacious: How Humans Win in an AI Marketing WorldI actually address both of these in the new book!

Awe is an under-appreciated source of success in marketing. It’s not just about something that is vast and overwhelming. It can be something as simple as bringing people together in a meaningful new way that creates a shared experience. Wouldn’t it be amazing if people added more awe to their marketing?

Shock is also an overlooked idea. I don’t mean being offensive or reckless, but just waking up the sense to something completely different. A good example of this is Liquid Death, the fastest-growing beverage brand in America.

Nobody calls their product “Death.” So right from the start they have your attention. Their advertising features water boarding and kids chugging glasses of sugar. It is difficult to watch. But you don’t forget it, either.

6. You’re in charge of marketing the iPhone 17 and it’s basically the same as the iPhone 16, except now it’s available in Magenta. How would you change the marketing for a product that basically hasn’t changed?

This product introduction might actually work, but not for everyone.

You might recall that Apple introduced a black “U2” iPod many years ago. It sold out. It only worked because Apple already had a massive base of loyal fans – and so did U2! So even though the product wasn’t very different, the meaning for the fanbase was.

Normally, introducing a product with no discernible new value would be foolish but it is possible if the brand has meaning.

An example from my book is the game Cards Against Humanity. People invested in a hole in the ground and dried cow turds because they just wanted to be part of the fun. The value was in the meaning, not the product.

7. What does disruptive marketing look like now and in the future? What will become normalized?

The irony is, disruptive marketing is rapidly normalized. Here’s what I mean. The cover of my book is a world first – a QR code that creates an evolving, morphing cover based on the stories in the book. That is disruptive.

But you can only be disruptive once. From here on out, anybody who has QR code book cover will simply be copying me. The disruption has been normalized. You can only be audacious once.

8. Why are there so many damn QR codes in the book? 😉 (wink)

My book is full of “oh wow” moments. But a lot of them are better viewed than described. For example, a star of the book is Michael Krivicka, the king of viral video. I have never met a person with a keener sense of storytelling. There is no way you can appreciate his skill without seeing a video, so I provided QR code links so everyone has the chance to do that!

9. Where should marketers be careful as they challenge the standard ways of marketing, to be audacious?

There are lots of reasons why marketers should be conservative and traditional, especially when following laws and regulations.

However – if you’re staying in a boring box because there is fear in your organization, because dull is normal in your industry, or simply afraid, then you are vulnerable. The AI bots are here. They are competent, and in most cases more than competent. But you still own crazy. The companies that unleash the unique human fireworks of creativity will thrive in the AI era!

Conclusion

Thank you for the great conversation Mark!

I hope everyone has enjoyed this peek into the mind of the man behind the inspiring new title Audacious: How Humans Win in an AI Marketing World!

Image credits: BusinessesGrow.com (Mark W Schaefer)

Content Authenticity Statement: If it wasn’t clear above, the short section in italics was written by Google’s Gemini and the rest of this article is from the minds of Mark Schaefer and Braden Kelley.

Subscribe to Human-Centered Change & Innovation WeeklySign up here to join 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox every week.






Four Keys to Building Psychological Safety at Work

Four Keys to Building Psychological Safety At Work

GUEST POST from David Burkus

Psychological safety is the bedrock of a high-performing team. It’s more than just trust; it’s about fostering a climate of mutual trust and respect. Building psychological safety at work is not a one-time event, but a continuous process that requires conscious effort and commitment. It’s about creating an environment where everyone feels safe to take risks, voice their opinions, and be themselves without fear of judgment or punishment. It’s about creating a culture of openness, transparency, and inclusivity.

In this article, we’ll explore four key strategies to employ when building psychological safety at work. These strategies include admitting weaknesses as a leader, asking for feedback regularly, celebrating failures, and amplifying unheard voices. By implementing these strategies, you can contribute to a cycle of psychological safety that leads to higher performance.

1. Admit Weaknesses

Admitting weaknesses as a leader is a powerful way to demonstrate trust and inspire trust in return. It shows that you are human, vulnerable, and authentic. Leaders are not perfect, and admitting weaknesses is a way of acknowledging this fact. It sends a message to your team that it’s okay to make mistakes and that you value honesty and authenticity over perfection.

When leaders admit their weaknesses, it encourages team members to trust and respect them more. It creates a culture where people feel safe to admit their own weaknesses and mistakes, fostering a climate of mutual trust and respect. So, don’t be afraid to show your vulnerability. It’s a strength, not a weakness.

2. Ask for Feedback

Asking for feedback regularly is another effective strategy to build psychological safety. It shows that you are open to criticism and eager to improve. By regularly asking for feedback, you can understand how to better serve your team as a leader and meet their needs.

Don’t just ask for feedback, though. Ask specific questions to get constructive feedback. This will show your team that you value their input and are committed to improving. Applying the feedback you receive not only helps you grow as a leader but also builds trust and encourages open and honest conversations within your team.

3. Celebrate Failures

Failures are often seen as something to be avoided at all costs. But in reality, failures are opportunities for growth and learning. By celebrating failures, you promote transparency and emphasize the value of learning from mistakes. Discussing failures and what can be learned from them creates a culture where people are not afraid to take risks and make mistakes.

When you celebrate failures, you send a clear message to your team that it’s okay to fail. It’s okay to try something new and not succeed. What’s important is that we learn from our failures and use them as stepping stones to success. This fosters a climate of psychological safety where people feel safe to take risks and innovate.

4. Amplify Unheard Voices

On any team, there are voices that are not heard often. These could be individuals who are introverted, less confident, or simply overlooked. As a leader, it’s your responsibility to identify these voices and actively seek their input. This not only makes them feel valued and included but also brings diverse perspectives to the table, leading to better decision-making and problem-solving.

Amplifying unheard voices is about creating an inclusive team environment where everyone’s ideas are considered and valued. It’s about recognizing and valuing the unique contributions that each team member brings to the table. By amplifying unheard voices, you foster a culture of inclusivity and mutual respect, which is key to building psychological safety.

Building psychological safety at work is crucial for high performance. It’s about building trust and respect, which contribute to a climate of safety. By admitting weaknesses as a leader, asking for feedback regularly, celebrating failures, and amplifying unheard voices, you can foster that climate on your team. This will lead to higher performance, better team dynamics, and a more positive and inclusive work environment—one that helps everyone do their best work ever.

Image credit: Pexels

Originally published on DavidBurkus.com on November 13, 2023

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.






Turns Out the Tin Foil Hat People Were Right

Turns Out the Tin Foil Hat People Were Right

by Braden Kelley

Turns out ‘Havana Syndrome’ is most likely the result of a directed electromagnetic, not ultrasonic, attack against CIA, U.S. military, F.B.I agents and State Department personnel and their family members. I couldn’t figure out how to embed this YouTube short, so here is the link.

It’s not new information, but it’s new to me that the traumatic brain injuries from these attacks are something that the trusty tin foil hat might prevent.

These attacks include the initial incidents in Havana, a well-documented case in Moscow, and incidents in Vienna, Colombia, China, Vietnam, and in at least one Central Asian country according to JustSecurity.org.

This is notable as the title suggests, because it means that there is a defense against these kinds of attacks that damage the brain. So, has anyone out there invested in protective headgear for their travel to certain regions that is a little more modern than the tin foil hat?

For more detail on the investigation into these attacks and their source, here is the most recent 60 Minutes episode:

And if you’re feeling a real risk, or just a little paranoid, a quick search for “EMF Hat” on Amazon or your favorite electronic retailer will return A LOT OF OPTIONS for your modern tin foil hat. Here is a sampling of the Amazon results, which you can see includes baseball cap, beanie, and even hood options.

EMF Protection Hats

Anyone out there wear one of these on a regular basis? Is it just for peace of mind or are there noticeable benefits that you can describe?

Any manufacturer out there want me to try one and document my experience?

Should the countries of the world come together and ban these weapons?

Do domestic laws need to be updated to classify this kind of attack as attempted murder?

Image credit: Wikimedia Commons, screenshot from Amazon

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.






Top 10 Human-Centered Change & Innovation Articles of January 2025

Top 10 Human-Centered Change & Innovation Articles of January 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are January’s ten most popular innovation posts:

  1. A Toolbox for High-Performance Teams — by Stefan Lindegaard
  2. Top 100 Innovation and Transformation Articles of 2024 — Curated by Braden Kelley
  3. The Twelve Killers of Innovation — by Robyn Bolton
  4. Building Trust for High Performing Teams — by David Burkus
  5. Be Ridiculously Easy to Do Business With — by Shep Hyken
  6. Uncertainty Isn’t Always Bad — by Mike Shipulski
  7. The Real Winners of Mega Events — by Shep Hyken
  8. Five Must Reads for 2025 — by Robyn Bolton
  9. Don’t Slow Roll Your Transformation — by Geoffrey A. Moore
  10. Is it Time to ReLearn to Work? — by Geoffrey A. Moore

BONUS – Here are five more strong articles published in December that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

SPECIAL BONUS: While supplies last, you can get the hardcover version of my first bestselling book Stoking Your Innovation Bonfire for 44% OFF until Amazon runs out of stock or changes the price. This deal won’t last long, so grab your copy while it lasts!

Build a Common Language of Innovation on your team

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.






When Best Practices Become Old Practices

When Best Practices Become Old Practices

GUEST POST from Mike Shipulski

When best practices get old, they turn into ruts of old practice. No, it doesn’t make sense to keep doing it this way, but we’ve done it this way in the past, we’ve been successful, and we’re going to do it like we did last time. You can misuse old practices long after they’ve withered into decrepit practices, but, ultimately, your best practices will turn into old practices and run out of gas. And then what?

It’s unskillful to wait until the wheels fall off before demonstrating a new practice – a new practice is a practice that you’ve not done before – but that’s what we mostly do. There’s immense pressure to do what we did last time because we know how it turned out last time. But when the environment around a process changes, there’s no guarantee that the output of the old process will adequately address the changing environment. What worked last time will work next time, until it doesn’t.

But there’s another reason why we don’t try new practices. We’ve never taught people how to do it. Here are some thoughts on how to try new practices.

  • If you think the work can be done a better way, try a new practice, then decide if it was better. If the new practice was better, do it that way until you come up with an even better practice. Rinse and repeat.
  • Don’t ask, just try the new practice.
  • When you try a new practice, do it in a way that is safe to fail. (Thanks to Dave Snowden for that language.) Like before you use a new cleaning product to remove a stain on your best sweater, test the new practice in a way that won’t ruin your sweater.
  • If someone asks you to use the old practice instead of trying the new practice, ask them to do it the old way and you do it the new way.
  • If that someone is your boss, tell them you’re happy to do WHAT they want but you want to be the one that decides HOW to do it.
  • If your boss still wants you to follow the old practice, do it the old way, do it the new way, and look for a new job because your boss isn’t worth working for.

Just because best practices were best last time, doesn’t mean they’re good practice this time.

Image credits: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to join 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox every week.






99% of Companies Failed to Do This Last Year

99% of Companies Failed to Do This Last Year

GUEST POST from Art Inteligencia

In today’s rapidly changing business landscape, one essential activity that 99% of companies failed to prioritize last year is conducting regular independent customer and employee experience audits. These audits are critical for understanding the current state and potential improvements needed to enhance engagement, loyalty, and satisfaction among customers and employees.

For most companies, customer and employee experiences are the backbone of their success. A business can’t thrive without satisfied customers buying their products or services, and employees are the driving force behind delivering these experiences. Despite this understanding, many businesses neglect the proactive steps necessary to evaluate and enrich these experiences systematically utilizing unbiased external third parties to walk the experiences and document friction points and opportunities.

Is your company part of the 99% that failed to conduct both an independent customer experience audit and an independent employee experience audit last year?

If you are part of the 1%, please be sure and leave some thoughts about the experience (no pun intended) in the comments!

Why Independent Experience Audits Matter

Independent experience audits are comprehensive reviews of interactions customers and employees have with a company performed by an unbiased external resource. They help identify pain points and opportunities for improvement. These audits should be performed regularly as they can reveal insights into:

  • The alignment between company offerings and customer needs.
  • The effectiveness of internal processes in promoting a positive work environment.
  • The coherence of brand values with actual customer and employee experiences.
  • Emerging trends and preferences that might impact future strategies.

“73% of customers are willing to pay more for a great customer experience.” – Temkin Group

Despite the apparent value proposition of these independent audits, why are so many companies still overlooking them? The constraints are often a mix of perceived complexity, lack of in-house expertise, or prioritization of immediate financial metrics over strategic insights. However, history has shown that organizations that adapt ahead of changes in expectations are better positioned to succeed over those that react out of necessity.

Case Study 1: An Overlooked Opportunity – Company X

Company X, a well-established retail brand, faced declining sales figures and employee turnover. Their product line remained strong, and pay scales were competitive. However, deeper insights revealed that customer experiences were inconsistent, and employees often felt disengaged due to a lack of communication and growth opportunities.

Recognizing the signs, Company X engaged in a comprehensive independent experience audit. The audit discovered two key issues:

  • Customer Experience: Customers reported a lack of personalization in their shopping journey, expressing frustration over disconnected in-store and online experiences.
  • Employee Experience: Employees felt unappreciated, with inadequate feedback channels and professional development options.

Armed with these insights, Company X implemented a strategy that enhanced personalized shopping experiences using AI-driven recommendations and integrated both digital and physical stores for seamless customer journeys. Simultaneously, they developed a robust internal communication framework that empowered employees through regular feedback and offered career progression pathways.

Within six months post-intervention, Company X witnessed a 15% increase in customer satisfaction scores and a 20% decrease in employee turnover—solidifying the importance of independent experience audits.

Case Study 2: A Success Story – Company Y

Company Y, on the other hand, already valued independent customer and employee experience audits as a vital component of their corporate strategy. As a result, they experienced steady growth and minimal churn rates despite operating in the highly competitive tech industry.

Company Y conducts bi-annual audits using a company like HCLTech, reviewing user interactions with their software products and collecting feedback through employee surveys intertwined with one-on-one interviews. They discovered that:

  • Customer Experience: The need for improved user interface intuitiveness was prevalent, prompting a user-centered design overhaul that optimized performance and usability.
  • Employee Experience: Although engagement levels were high, team collaboration across departments showed potential for enhancement.

By proactively addressing these issues, Company Y not only improved its software product, which increased customer retention by 25%, but also invested in team-building exercises and diversified project teams, leading to more innovative solutions and a dynamic organizational culture.

How to Implement Experience Audits in Your Organization

To avoid the common pitfalls highlighted, businesses need to incorporate independent experience audits into their regular strategic evaluations. Here’s a simplified approach to getting started:

  1. Define Objectives: Clearly identify what you aim to discover with the audit. Are you focusing on loyalty, satisfaction, efficiency, or a combination?
  2. Select a Partner: Choose an independent resource that is experienced, trustworthy and thorough in their activities to assess and document their findings as they walk the critical components of your customer and employee experiences.
  3. Gather Data: Utilize surveys, interviews, focus groups, and data analytics to collect comprehensive insights.
  4. Analyze Findings: Categorize feedback to identify consistent patterns, pain points, and potential areas for improvement.
  5. Develop an Action Plan: Prioritize issues by impact and feasibility, then devise a strategy that aligns with your company’s goals.
  6. Implement Changes: Address the identified opportunities with targeted interventions, ensuring stakeholders are engaged and informed.
  7. Measure Impact: Continuously track the effectiveness of changes and refine strategies as necessary.

Conclusion

Independent experience audits are not just a ‘nice to have’ but a strategic necessity. Companies can no longer afford to be complacent; they must take actionable insights from these audits to craft memorable and meaningful experiences for their customers and employees. Companies like Y that put independent experience audits at the heart of their strategy invariably found themselves robust against industry challenges, offering lessons that the broader business community should heed.

“Companies that excel at customer experience are 60% more profitable than their peers.” – Gartner

If you would like to engage an unbiased external person like Braden Kelley to conduct a customer experience and/or employee audit for you this year to join the 1% leapfrogging their competition, contact us!

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.






The Secrets of Customer Support Triage

The Secrets of Customer Support Triage

GUEST POST from Shep Hyken

Recently, I had the privilege of being a keynote speaker on customer experience (CX) at a company’s quarterly event. Following the speech, the CEO shared an insight into their approach to customer service and CX, comparing it to a medical emergency room. “Our response to customer complaints and issues is akin to triage,” he said. “We effectively diagnose the problems, yet find ourselves treating similar cases repeatedly as if sending them to an emergency room that never addresses the underlying causes.”

Triage is an interesting word. It’s a medical term, but I wanted to better understand the definition, so I did what most people do. I Googled the word, and this is the definition from Merriam-Webster:

  1. The sorting and allocating of treatment to patients, especially battle and disaster victims, according to a system of priorities designed to maximize the number of survivors.
  2. The assigning of priority order to projects on the basis of where funds and other resources can be best used, are most needed, or most likely to achieve success.


The first definition confirmed that the CEO’s comment was accurate. They fix problems, but don’t seem to be preventing the problems. The second definition sounds like common practice for most businesses, not just hospital emergency rooms. They prioritize projects – in this case, customer service issues – and focus on what will provide the best return.

I loved the CEO’s comment because he recognized the end goal wasn’t to deliver great customer service when there was a problem but to create a customer experience that had few, if any, problems. Put another way, it’s one thing to fix problems. It’s another to understand why there’s a problem and create a preventative solution or system that eliminates – or at least mitigates – the problem in the future. Yes, there will be customer service issues, but with this line of thinking, you can eliminate many problems and complaints.

This reminded me of commercials I remember seeing when I was a kid. From 1967-1988, there were commercials for Maytag washers and dryers. Many of you are too young to remember the Maytag repairman known as “Ol’ Lonely,” who was lonely and bored because the Maytag equipment was so dependable. Of course, the machines weren’t perfect, but they were reputed to be more reliable than competitors.

I like the idea of boring – when it comes to problems and complaints. Nothing would make me happier than to see the true depiction of a company’s customer service agents sitting around bored because customers seldom called with complaints.

So, consider this question: Would you rather be the company known for solving problems when they happen or the company that doesn’t have problems?

Image Credits: Unsplash

Subscribe to Human-Centered Change & Innovation WeeklySign up here to join 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox every week.