Category Archives: Uncategorized

Innovativeness = Effectiveness

Innovativeness = Effectiveness

GUEST POST from Dennis Stauffer

What makes you effective? Is it your knowledge and experience? Is it your commitment? Is it perhaps luck sometimes? Simply put: Being effective is about making what you want to happen, happen. It’s about shaping the world around you to fit your hopes and dreams, and aspirations. About creating your desired future. That means something needs to change, or why bother, right? And when something needs to change, what you’re really doing is a form of innovation.

Your innovativeness and your effectiveness are closely intertwined. Becoming more innovative makes you more effective and therefore more successful. Both personal attributes are enhanced as you become more creative, imaginative, resourceful and observant. As you become more skilled at managing the inevitable changes we all confront, you’re better positioned to find—and lead—your way through them.

Innovation and effectiveness both demand that you’re able to somehow account for the realities you face, while at the same time shifting those realities. This world is a dynamic place, it’s always fluid and evolving. You need to align with those changes, even as you attempt to make changes.

Whether you’re launching a new product or venture, trying to advance your career, or maybe start—or repair—a personal relationship, your challenge is not to just go do what needs to be done. It’s to figure out what needs to be done, to get to where you want to be. In other words, effectiveness and innovativeness are complementary. To be effective, you need to be innovative, and the more innovative you are, the more effective you’re likely to be.

Here is a video version of this post:

The Innovator Mindset YouTube channel brings you weekly tips, tricks and insights into how to be more creative, innovative, resourceful imaginative and open–all the things that innovation requires, and that you need to be effective.

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Other Experiences Exist Beyond Customer Experience

Other Experiences Exist Beyond Customer Experience

GUEST POST from Shep Hyken

CX is the abbreviation for customer experience. Somehow, someone decided X is a better abbreviation for experience than E is. Regardless, I’ve started seeing the X being used in other ways. For example, there is UX, or user experience, which is the experience the customer has with your products and services. Here are some others that you may have heard of:

  1. EX is to employees as CX is to customers. The employee experience is an important experience to manage. What’s happening on the inside is felt by customers on the outside.
  2. WX stands for web experience. What experience do your customers have with your website? The WX is a very important part of the UX.
  3. DX stands for digital experience. This is what customers experience when they interact with your company online. This could be on a website, on the Internet or with a bot. We must manage the DX if we want our customers to have a good CX.
  4. Shep Hyken CX Jargon Cartoon

    These got my imagination going, and I decided to share a few others that I’ve come up with:

  5. NX is for the nap experience. This is the comfortable place employees might enjoy a short nap during a stressful day.
  6. YX is for the yawn experience. On a scale of one to 10, how likely are customers and employees to yawn during a meeting or presentation?
  7. PX stands for the procrastination experience, in which we rate our frustration when people don’t get things done on time.
  8. RX is currently recognized as the abbreviation for a prescription. It originates from the Latin word “recipe,” meaning “to take,” as in a prescription. But, I’m assigning RX to the restroom experience. When I was looking for office space, I always checked out the restroom to see how well it was maintained. I assumed if they took good care of the restrooms, they would take care of the building.

You get the idea. The X’s—or experiences—in our lives can be labeled. Here’s an assignment for you. What are the different experiences your customers and employees have? Label them. Create an acronym. Have fun with them. And they don’t have to be just two words. Like CXE, which stands for customer experience excuse, the reason someone failed to deliver a good CX.

Once you come up with these abbreviations, don’t use them with your customers unless there is an obvious reason to do so. Using company jargon, acronyms and abbreviations the customer might not understand can be frustrating for them. However, if there is a fun one that, once you explain, will make your customers smile, go ahead and share. You’ll get a smile and your customers will know that you are thinking of them and always looking for ways to improve their eXperience.

Image Credits: Shep Hyken, Pexels

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Do you ever admit you don’t know?

Do you ever admit you don't know?

GUEST POST from Mike Shipulski

When you are asked a question and you don’t know the answer, what do you say? What does that say about you?

What happens to people in your organization who say “I don’t know.”? Are they lauded or laughed at? Are they promoted, overlooked, or demoted? How many people do you know that have said: “I don’t know.”? And what does that say about your company?

When you know someone doesn’t know, what do you do? Do you ask them a pointed question in public to make everyone aware that the person doesn’t know? Do you ask oblique questions to raise doubt about the person’s knowing? Do you ask them a question in private to help them know they don’t know? Do you engage in an informal discussion where you plant the seeds of knowing? And how do you feel about your actions?

When you say “I don’t know.” you make it safe for others to say it. So, do you say it? And how do you feel about that?

When you don’t know and you say otherwise, decision quality suffers and so does the company. Yet, some companies make it difficult for people to say “I don’t know.” Why is that? Do you know?

I think it’s unreasonable to expect people to know the answer to know the answers to all questions at all times. And when you say “I don’t know.” it doesn’t mean you’ll never know; it means you don’t know at this moment. And, yet, it’s difficult to say it. Why is that? Do you know?

Just because someone asks a question doesn’t mean the answer must be known right now. It’s often premature to know the answer, and progress is not hindered by the not knowing. Why not make progress and figure out the answer when it’s time for the answer to be known? And sometimes the answer is unknowable at the moment. And that says nothing about the person that doesn’t know the answer and everything about the moment.

It’s okay if you don’t know the answer. What’s not okay is saying you know when you don’t. And it’s not okay if your company makes it difficult for you to say you don’t know. Not only does that create a demoralized workforce, but it’s also bad for business.

Why do companies make it so difficult to say “I don’t know.”? You guessed it – I don’t know.

Image credit: Pixabay

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3 Flavors of Product-Service Shift

Which One is Yours?

3 Flavors of Product-Service Shift

GUEST POST from Geoffrey A. Moore

The most profound change in enterprise computing in this century to date has been the shift in value delivery modality from product to service and the corresponding rise is XaaS or Everything-as-a-Service. The current bull market leaders in the tech sector take this for granted, and the prior generation of incumbents are still scrambling to get themselves onto the new model. For consumers this is an all-upside proposition; for enterprises, it is a balancing act of open fluidity versus secure compliance. But everyone seems to know their place in the new order—or do they?

As the product-service shift unfolds, it can manifest itself at three very different levels of value delivery, each of which has its own priorities. When you are looking to help your organization navigate the transition, it would be good to get clear as to which path you are on:

1. Infrastructure Model Transformation

This is the easiest to absorb, the impact for the most part contained on the vendor side within Finance and Legal and on the customer side within the IT organization itself. Basically, all you are doing is changing the contract from a license to a service level agreement, and staging a series of leasing payments out of op ex instead a one-time purchase out of cap ex. For clarity sake, think of this as a move to subscription, not yet to For most people in the organization, it is a non-event.

2. Operating Model Transformation

This move has the most impact on incumbent vendors and their installed base. As Todd Hewlin and J B Wood described in Consumption Economics, the shift is based on a change from the customer to the vendor as the one who must absorb goal attainment risk. In a product model, once the customer has bought and paid for it, the customer owns virtually all the risk. That can readily lead to a lot of drive-by selling, the sort of thing that built out empires of shelfware in the late 1990s. In a service model, by contrast, the vendor can never stop owning the success of the offering, not if they want to protect against their installed base churning out from underneath them. This is the true product-service shift, and even now it is sufficiently novel that both customers and vendors are still sorting out the implications for what staffing and expertise is needed on both sides of this relationship.

3. Business Model Transformation

This is the most impactful for venture-backed start-ups and the incumbent franchises they are looking to disrupt. Typically the former are re-architecting an established but aging value chain by substituting digital services for physical-world interactions. The biggest disruptions we have seen thus far are in retail, print media, financial services, transportation, hospitality, and communications, with lots more to come. They all represent daggers pointed at the heart of established enterprises because even when the latter can find ways to re-engineer their own offers to match the new paradigm, it is still painfully hard to bring the rest of their ecosystems up to speed to deliver the whole product. And to a lesser extent, the same goes for their customer bases. That is why disruption usually starts with targeting customers who have been disenfranchised by the old solution. It is only over time that the Innovator’s Dilemma bill comes to for the established vendors, but when it does, it hits with a wallop.

For most companies, the path you want to double-click on is the Operating Model Transformation, and in the next post, I want to dig in a lot deeper there.

That’s what I think. What do you think?

Image Credit: Pixabay

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Design Thinking in Product Development

Driving Success through User-centric Design

Design Thinking in Product Development: Driving Success through User-centric Design

GUEST POST from Chateau G Pato

In today’s fast-paced and highly competitive market, businesses can no longer solely rely on creating products based on assumptions or mere technical feasibility. Instead, they need to embrace a user-centric approach that prioritizes the needs and desires of their target audience. This is where design thinking comes into play. Design thinking is a problem-solving methodology that emphasizes empathy, ideation, prototyping, and continuous iteration. By incorporating design thinking principles into product development, businesses can drive success by delivering products that truly resonate with their users. In this article, we will explore the concept of design thinking and present two case studies that exemplify its effectiveness in creating successful products.

Case Study 1: Apple iPhone – Revolutionizing the Smartphone Industry

The Apple iPhone serves as a remarkable example of how design thinking can drive success in product development. Before the iPhone was introduced in 2007, smartphones were typically bulky, complicated, and lacked an intuitive user interface. Apple understood the need for a revolutionary design that prioritized the user experience. By immersing themselves in the lives of potential users and empathizing with their frustrations, Apple’s team of designers identified key pain points such as complex navigation, limited functionality, and lack of touch-based interaction.

Applying the principles of design thinking, Apple ideated and prototyped various concepts until they arrived at the iconic iPhone design. They focused on simplicity, ease of use, and intuitive gestures, leading to the creation of a touchscreen interface that eliminated the need for physical keyboards. The iPhone’s user-centric design not only won over millions of users but also disrupted the entire smartphone industry. By prioritizing the needs and desires of users, Apple achieved unprecedented success and set new standards for smartphone design.

Case Study 2: Airbnb – Revolutionizing the Hospitality Industry

Airbnb, the popular accommodation platform, utilized design thinking to redefine the hospitality industry. The founders of Airbnb recognized that travelers were seeking unique, affordable, and personalized experiences rather than sterile hotel rooms. By observing potential users and conducting in-depth interviews, they empathized with the pain points of both guests and hosts, including lack of trust, limited options, and cumbersome booking processes.

Applying design thinking principles, Airbnb ideated innovative solutions that addressed these pain points. They created a platform that connected hosts and guests, allowing users to personalize their travel experiences. To instill trust, Airbnb introduced user profiles, reviews, and secure payment systems.

Furthermore, Airbnb continuously iterated its platform based on user feedback, driving greater success. This user-centric approach revolutionized the hospitality industry, empowering individuals to monetize their spaces and providing travelers with unique, affordable, and authentic accommodations.


Design thinking offers a powerful framework for businesses to optimize product development processes. The case studies of Apple iPhone and Airbnb demonstrate how incorporating the principles of design thinking leads to successful, user-centric products. By empathizing with users, identifying pain points, and continuously iterating, businesses can deliver products that not only meet but exceed user expectations. As the market becomes increasingly user-driven, organizations that embrace design thinking have a competitive edge in driving success through user-centric design.

SPECIAL BONUS: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Unsplash

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Understanding and Addressing Customer Pain Points

A Key to Business Success

Understanding and Addressing Customer Pain Points

GUEST POST from Art Inteligencia

In today’s competitive business landscape, companies are constantly striving to gain a competitive edge. One crucial aspect of achieving this is understanding and addressing customer pain points effectively. By doing so, organizations can not only improve customer satisfaction but also increase customer loyalty, boost brand reputation, and foster long-term growth. In this thought leadership article, we will explore the significance of identifying customer pain points and provide two case study examples that highlight successful strategies for addressing them.

First, let’s delve into the concept of customer pain points. These can be defined as specific frustrations, challenges, or needs that customers encounter throughout their journey when interacting with a brand’s products or services. Understanding and empathizing with these pain points is essential for businesses to deliver effective solutions that match customer expectations.

Case Study 1 – Amazon

A prime example of a company that skillfully addressed customer pain points is Amazon. The e-commerce giant recognized early on that customers struggled to find and purchase books conveniently and efficiently online. Amazon’s founder, Jeff Bezos, perceived this as a pain point and devised a solution that subsequently revolutionized the entire industry. By creating a user-friendly platform with a vast selection of books, personalized recommendations, and a seamless checkout process, Amazon alleviated the customers’ hassle and drastically improved their overall experience. This transformation catapulted Amazon to become the e-commerce behemoth we know today.

Case Study 2 – Hilton Hotels and Resorts

Another illustrative case study involves the hospitality industry. Hilton Hotels and Resorts understood that check-in and check-out processes could cause inconvenience and frustration for guests. In response, they introduced digital key technology as part of their customer journey. This innovation allowed guests to bypass the front desk and use their smartphones to unlock their rooms, enhancing efficiency and providing a seamless experience. By addressing this pain point, Hilton Hotels and Resorts not only improved customer satisfaction but also gained a competitive advantage by leveraging technology to differentiate themselves from other hotel chains.

Successfully Addressing Customer Pain Points

To successfully address customer pain points, businesses must adopt several key strategies. One crucial step is identifying pain points accurately by conducting thorough market research, collecting customer feedback, and monitoring customer behavior. This insight will serve as a foundation for developing tailored solutions that directly address customer needs and expectations.

Moreover, organizations need to prioritize effective communication and engagement with customers. By actively listening to their concerns, soliciting feedback, and proactively responding to queries or complaints, companies can create a culture of trust and openness. This approach further solidifies the brand-customer relationship, and customers will appreciate the effort to address their pain points.

Additionally, companies should embrace technology and innovation as allies in addressing customer pain points. Analyzing customer data and leveraging advanced analytics tools can help identify patterns and trends related to pain points, enabling businesses to proactively develop solutions. Furthermore, embracing emerging technologies such as artificial intelligence, chatbots, or self-service options can offer efficient and personalized assistance to customers, minimizing pain points throughout their journey.


Understanding and effectively addressing customer pain points are vital for businesses looking to differentiate themselves, gain a competitive edge, and foster long-term growth. By closely examining case studies like Amazon and Hilton Hotels and Resorts, companies across industries can learn valuable lessons on how to successfully address customer pain points. By identifying pain points accurately, cultivating strong customer relationships, and leveraging technological advancements, organizations can surpass customer expectations and secure a loyal customer base. Only by consistently striving to understand and address customer pain points can businesses thrive in today’s rapidly evolving market.

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The Impact of Virtual Reality on Education and Training

The Impact of Virtual Reality on Education and Training

GUEST POST from Art Inteligencia

Over the past decade, virtual reality (VR) has rapidly evolved from a mere gaming technology to a powerful tool with vast potential in various industries. One sector where VR has already made a significant impact is education and training. With its ability to create immersive and realistic experiences, virtual reality has transformed the way we learn and develop new skills. In this article, we will explore the profound impact of VR on education and training through two compelling case study examples.

Case Study 1: Medical Training

One area where virtual reality has revolutionized education and training is in the field of medicine. Traditional medical training heavily relies on textbooks and real-life patient interactions. However, these methods have limitations when it comes to providing hands-on experience and exposure to rare medical scenarios. Virtual reality has stepped in to bridge this gap.

Take, for instance, the case of Osso VR. This VR surgical training platform allows medical students, residents, and even experienced surgeons to practice complex surgical procedures in a realistic virtual environment. By recreating the surgical environment, complete with haptic feedback, trainees can simulate various procedures on virtual patients with life-like precision. Osso VR has been proven to increase the efficiency of learning surgical techniques, reduce risks associated with training on patients, and enhance overall performance. It provides an invaluable opportunity for medical professionals to gain confidence and proficiency in critical procedures before stepping into the operating room.

Case Study 2: Cultural Immersion

Virtual reality has also proved to be a valuable tool in providing immersive cultural experiences for students. Many educational institutions now leverage VR to take students on virtual field trips, transcending the boundaries of physical travel and enabling them to explore ancient civilizations, distant countries, and unique cultural sites without leaving the classroom.

For instance, Google Expeditions offers an extensive library of virtual field trips using VR technology. Using inexpensive VR headsets, students can teleport to historical landmarks, foreign cities, or even outer space. By immersing themselves in these virtual environments, students can experience the history, culture, and natural wonders of places they may have never otherwise visited.

These experiences go beyond simply viewing images or reading textbooks. They enable students to actively engage with their surroundings, interact with virtual objects, and listen to narrations from experts. Research has shown that such immersive VR experiences enhance students’ retention, increase their empathy and cultural understanding, and improve their overall engagement with the subject matter.


The examples of medical training and cultural immersion provided here are just scratching the surface of the possibilities that virtual reality offers in education and training. VR has the potential to enhance learning outcomes across various disciplines, from engineering and architecture to aviation and military training. By offering safe, cost-effective, and immersive experiences, virtual reality is revolutionizing the way we educate and develop new skills.

As the technology continues to advance and become more accessible, it is essential for educators, institutions, and policymakers to embrace and integrate virtual reality into their curricula. By doing so, we can unlock the full potential of virtual reality and empower future generations with superior educational experiences, leading to a more dynamic and knowledgeable society.

Bottom line: Futures research is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futures research themselves.

Image credit: Pexels

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The Power of Empathy

How to Develop a Human-Centered Design Mindset

The Power of Empathy

GUEST POST from Art Inteligencia

In today’s fast-paced and technology-driven world, designing for human needs has become more important than ever. Human-centered design, also known as empathic design, focuses on understanding the needs and experiences of individuals to create products and services that truly meet their requirements. By adopting this mindset, designers can revolutionize industries and positively impact the lives of people around the globe. In this article, we explore the power of empathy in design through two case study examples that demonstrate the transformative potential of a human-centered approach.

Case Study 1: Airbnb

When Airbnb was founded in 2008, the founders, Brian Chesky and Joe Gebbia, were faced with a market saturated by traditional hotels and limited accommodation options. To differentiate their platform, they decided to incorporate human-centered design principles into their approach. Chesky and Gebbia knew that to truly understand the needs of their potential users, they had to immerse themselves in their shoes. Hence, they embarked on a journey of empathic research by personally living in the homes of their target audience.

Through extensive interviews, observations, and interactions with hosts and guests, Airbnb gained valuable insights into the pain points and desires of their users. They learned that guests sought a more personalized and authentic experience, while hosts wanted to share their homes and make meaningful connections with others. Building on these insights, Airbnb designed their platform to cater to both guest and host needs, allowing users to personalize their bookings, interact with the local community, and build trust through user reviews. The human-centered design approach fueled Airbnb’s rapid growth and disrupted the hospitality industry, leveraging the power of empathy to revolutionize the way people travel and experience new places.

Case Study 2: IDEO

IDEO, an award-winning global design firm, is renowned for its human-centered design mindset. One notable example of their empathic approach is their work with the healthcare system in Ghana. In collaboration with the Ghana Health Service and the Bill & Melinda Gates Foundation, IDEO sought to address the challenges of immunization delivery in rural areas.

IDEO’s team immersed themselves in the local communities, engaging with healthcare workers, parents, and children to gain a deep understanding of the barriers to immunization. They conducted interviews, observed vaccination processes in action, and analyzed the existing infrastructure and resources. Through this empathic research, IDEO uncovered multiple obstacles, such as inadequate refrigeration systems, lack of transportation, and cultural misconceptions about vaccination.

Drawing on these insights, IDEO developed innovative solutions tailored to the specific needs of the Ghanaian communities. They introduced portable solar refrigeration units to ensure the safe storage of vaccines in remote areas, designed transportation systems to reach underserved populations efficiently, and implemented community education programs to dispel myths surrounding vaccines. IDEO’s human-centered design approach not only improved vaccination rates in Ghana but also served as a model for transforming immunization delivery worldwide.

These two case studies exemplify the power of empathy in design. By immersing themselves in the lives of users, both Airbnb and IDEO were able to uncover profound insights that drove meaningful innovation and positive impact. Empathy allows designers to move beyond assumptions and preconceived notions, enabling them to create products and services that truly resonate with the needs and aspirations of users.

To develop a human-centered design mindset, it is crucial to cultivate empathy throughout the design process. This involves actively listening to users, conducting thorough research, and engaging in open-minded conversations. By understanding the context, motivations, and challenges of the target audience, designers can create solutions that go beyond aesthetics, focusing on the overall experience and satisfaction of users.


Empathy is a formidable tool in the hands of designers. By embracing a human-centered design mindset, they can revolutionize industries, enhance user experiences, and positively impact society as a whole. The case studies of Airbnb and IDEO demonstrate how empathy can drive innovation and transform lives. Let us harness the power of empathy and work towards creating a more inclusive and people-centric world through design.

EDITOR’S NOTE: Braden Kelley’s Problem Finding Canvas can be a super useful starting point for doing design thinking or human-centered design.

“The Problem Finding Canvas should help you investigate a handful of areas to explore, choose the one most important to you, extract all of the potential challenges and opportunities and choose one to prioritize.”

Image credit: Pixabay

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Change Leadership in the Digital Age

Change Leadership in the Digital Age

GUEST POST from Chateau G Pato

In the digital age, it is no longer feasible for organizations to rely solely on traditional leadership styles and practices to effectively drive change. With digital advancements exponentially increasing in recent years, the way in which organizations approach change leadership must evolve along with it. In order to remain competitive in the modern and ever-changing world, leaders must be willing to employ innovative approaches that utilize digital tools and incorporate ideas from across the organization.

Organizations that successfully lead change in the digital age need to fundamentally shift their organizational culture to one that is driven by digitalization. This requires them to empower their workforce, proactively anticipating change and utilizing data and digital technologies to drive more agile and effective change management.

Case Study 1: 21st Century Fox

21st Century Fox is a great example of a business that has embraced change leadership in the digital age. They have invested heavily in digital technologies to streamline their internal processes, while also introducing a range of innovative initiatives aimed at driving cultural and operational change. This includes the regular use of virtual reality based training, as well as the implementation of agile working practices. Leadership is responsible for facilitating the changes required to enable this modern way of working. They ensure that employees understand and embrace the change, engaging with them and introducing flexible working practices to support this.

Case Study 2: IBM

IBM is another organization that has embraced digital leadership to drive change. As part of their transformation strategy, IBM set up a dedicated digital innovation team to drive the organization’s digital evolution and pioneer new areas of growth. This team is responsible for looking at new technologies and ensure they are implemented in an efficient and effective way. They also provide guidance for employees who need support in understanding the impact of new technologies. Through this team, IBM has developed an agile working culture which encourages its workforce to think innovatively and use digital tools to better serve customers.


These are just two examples of businesses leading successful change in the digital age, but the principles they have used to achieve this remain the same. To successfully and efficiently drive change in the digital era, organizations must invest in digitalization, engage all levels of staff, embrace an agile mindset and utilize data and digital technologies.

Image credit: Pixabay

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The Role of Big Data in Futures Research

The Role of Big Data in Futures Research

GUEST POST from Chateau G Pato

As research evolves and the greater digital age becomes more and more defined by its vastness and capabilities, so too does the way in which research is conducted. No longer are questionnaires, question prompts, and surveys considered to be the only methods scientists have to delve into the future of their chosen discipline, Gathered and collated data has become commonplace, and the big data analytics and insights that come along with this have allowed the research community to unravel the complexities associated with future forecasting. Here, we explore the role of big data in futures research.

In order for scientists to determine what the future may hold in any given field, they rely heavily on the available information that has been gathered from various sources and third-party data centers. This type of data, commonly referred to as “Big Data”, provides researchers with analytical capabilities, the ability to identify trends, and the capacity to draw accurate conclusions regarding future trends.

Big data can be found in virtually all fields, from healthcare to marketing and finance. With advancements in technology, researchers can gather, store, and analyze large amounts of data much more quickly than ever before. Additionally, the advancements in artificial intelligence have allowed researchers to embed algorithms into their analysis to develop more accurate trend predictions for the future.

Case Study 1 – Atlantic Council’s Global Futures Exchange

A great example of this is the work being done by the Atlantic Council’s Global Futures Exchange. This particular project has seen several big data initiatives implemented, such as machine learning algorithms and natural language processing to help it accurately predict future trends in global affairs. By analyzing massive amounts of data related to climate change, geopolitics, terrorism, and more, researchers can better prepare themselves for what the future may hold in a given field.

Case Study 2 – Pacific Institute for Research and Evaluation (PIRE)

Another great example of the role of big data in futures research is the work done by the Pacific Institute for Research and Evaluation (PIRE). This organization has been able to leverage big data to create a predictive model that helps inform their decision making and future forecasts. PIRE uses these models to generate forecasts related to various factors such as the global economy, risk management, and energy efficiency. Using predictive analytics, they were able to identify potential areas of risk before they became issues and equipped themselves with the necessary resources to combat them before they become serious.


It’s clear to see that big data and the insights it provides are becoming increasingly important to futures research. This type of data provides researchers with much more accurate and timely results, enabling them to increase the efficiency of their research. With big data analytics, scientists are now presented with the opportunity to use predictive analytics to identify potential trends and outcomes before they become a reality. By leveraging the power of big data, researchers are more prepared to better understand the future and what it holds in their respective fields.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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