What is digital transformation? – EPISODE THREE – Ask the Consultant

Live from the Innovation Studio comes EPISODE THREE of a new ‘Ask the Consultant’ series of short form videos. EPISODE THREE aims to answer a question that many people struggle to answer or accurately discuss:

“What is digital transformation?”

Digital transformation is a complicated topic for people to speak intelligently about and to explore in depth because there is so much misinformation and confusion about what a digital transformation actually is – a lot of it espoused by technology vendors.

Together in this episode we’ll explore what digital transformation is by looking at two definitions that show what digital transformation is not.

1. Wikipedia’s bad definition of Digital Transformation

“Digital Transformation (DT or DX) is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. Digital solutions may enable – in addition to efficiency via automation – new types of innovation and creativity, rather than simply enhancing and supporting traditional methods.”

— Wikipedia

2. This Definition of Digital Transformation Gets Closer But Still Isn’t Right

“Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.”

— EnterprisersProject

So, let’s dig into what Digital Transformation really is …

A digital transformation is the journey between a company’s current business operations to a reimagined version of itself from the perspective of how a digital native would build the same business operations leveraging the latest technology and scientific understandings of management science, leadership, decision science, business and process architecture, design, customer experience, etc.

A digital transformation can only be successfully achieved if you put customers and employees at the center to create a human-centered data model and explore the intersection between what’s needed and what’s possible to simplify processes, reduce complexity, and to design elegant experiences.

The key thing to remember is that technology comes at the end, not the beginning, starts by making strategic choices, and focuses on identifying and building the needed capabilities to execute the new strategy.

Here is a quick review list of ten things to keep in mind for a successful digital transformation:

  1. Reimagine your business from a digital native perspective
  2. A Human-Centered Data Model (customers & employees)
  3. Put your customers and employees at the center
  4. Identify intersection of what’s needed & what’s possible
  5. Simplify processes
  6. Reduce complexity
  7. Design elegant experiences
  8. Technology comes at the END – not the beginning
  9. Start by making strategic choices
  10. Build capabilities needed to achieve your transformation

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Help Shape the Next ‘Ask the Consultant’ Episode

  1. Grab a great deal on Stoking Your Innovation Bonfire on Amazon while they last!
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  3. Contact me with your question for the next video episode of “Ask the Consultant” live from my innovation studio

Below are the previous episodes of ‘Ask the Consultant’:

  1. EPISODE ONE – What is innovation?
  2. EPISODE TWO – How do I create continuous innovation in my organization?
  3. All other episodes of Ask the Consultant

About Braden Kelley

Braden Kelley is a Human-Centered Design, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, workshop leader, and creator of the Human-Centered Change™ methodology. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.
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