Category Archives: marketing

Keeping Pace with the Latest Trends in Social Media and Online Video

The ways we communicate continue to evolve. Keeping pace with the latest trends in social media and online video, while preventing your product or service from getting lost in the digital clutter, is a daunting task. David Meerman Scott is … Continue reading

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19 Things Physician Entrepreneurs Don’t Get About Sales and Marketing

GUEST POST from Arlen Meyers, M.D. Many biomedical and health marketing and sales people ask about tips and techniques on how to sell to doctors. But, very few doctors or physician entrepreneurs have much interest in how to market and … Continue reading

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Marketing Gimmick of the Year – 2021 – Air Protein

The winner of the 2021 award for Marketing Gimmick of the Year has to be Air Protein. The marketing premise is that the company is creating a scalable process for creating protein from ‘thin air’ using a $32 million Series … Continue reading

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Top 40 Innovation Bloggers of 2021

After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2021: Janet Sernack Janet Sernack is … Continue reading

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Black Friday Shows No Loyalty

Marketers love to hold up points-based loyalty programs as proof of their contribution to their company’s financial success through repeat purchase behavior. But traditional loyalty programs are nothing more than complicated, and expensive to manage, discount programs. Black Friday is … Continue reading

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Next Generation Loyalty – Part One

Loyalty Archaeology™ Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of … Continue reading

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Don’t Forget Branding as You Look for Business Growth

People underestimate the importance of brand as they look to grow their business beyond their initial set of successful products and services. But, if you grow your business beyond your brand you’re doomed to fail. Few of us have the … Continue reading

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Crazy New Products – Real and Imagined

Above are three crazy new product photos – two real, two imagined. Can you guess which is which? I’ve written before about flavor proliferation but every day it seems as if food companies keep increasing variety even as the number … Continue reading

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Building Cumulative Advantage

Exclusive Mark Schaefer Interview Excerpt from CustomerThink.com Cumulative Advantage as a concept builds unstoppable momentum for your ideas and your business — even when the odds seem stacked against you. The book shows how initial advantages, seams of opportunity, sonic … Continue reading

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Zoom Tutorial – Amazing New PowerPoint Background Feature

EPISODE SIX – Ask the Consultant Today in EPISODE SIX of Ask the Consultant, host Braden Kelley shows you how to take advantage of an amazing new Zoom feature that lets you easily create compelling videos with PowerPoint slides over … Continue reading

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