Category Archives: Design

After Hours with Mauro Porcini – PepsiCo’s First Chief Design Officer

A short while ago I had the opportunity to sit down with Mauro Porcini, SVP & Chief Design Officer at PepsiCo, a multi-billion-dollar American corporation with more than 250,000 employees. It is the second largest food and beverage company in … Continue reading

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Starbucks Upgrading the Last Minute of the Mobile Ordering Journey

Starbucks is definitely regarded as an innovator in the mobile commerce and loyalty space. Starbucks was one of the first retailers (2008) to successfully introduce a card-based loyalty program with broad adoption – the Starbucks card – which not only … Continue reading

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What is design thinking? – EPISODE FIVE – Ask the Consultant

Live from the Innovation Studio comes EPISODE FIVE of a new ‘Ask the Consultant’ series of short form videos. EPISODE FIVE aims to answer a question that many people struggle to answer or accurately discuss: “What is design thinking?” Design … Continue reading

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50 Cognitive Biases Reference – Free Download

I came across this cognitive biases infographic from TitleMax and it has a lot of great information in it, but… The problem with long, information-rich infographics like this is that they’re hard to consume on the screen in their entirety, … Continue reading

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A Conversation with PepsiCo’s Chief Design Officer – Mauro Porcini

Recently I sat down with Mauro Porcini, PepsiCo’s first-ever Chief Design Officer for an Innovation Leader conversation across different topics and themes, from culture to design, from people to innovation, from strategy to failure, starting with these six questions: Why … Continue reading

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Rise of the Evangelist

What is an evangelist? When many people hear this term, their minds used to picture Billy Graham or Pat Robertson, but this is changing. Why? Our perceptions of evangelists are transforming as the pace of change accelerates to construct a … Continue reading

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Picking a Problem Worth Solving From a Sea of Problems

In the current environment, human-centric challenges abound, but you can’t focus on solving all of them. Many organizations complain not about having too few ideas, but about having TOO MANY IDEAS. Human-centered design principles can be incredibly helpful to assist … Continue reading

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Why Sometimes Being Certifiable is a Good Thing

Recently I became a Certified Design Thinking Professional (CDTP) through the Global Innovation Institute (GInI). I’m sure you’ve probably heard someone say that an individual is certifiable. In the negative context of the word it means that an individual is … Continue reading

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Why Your Digital Transformation May Be Doomed to Fail

Digital Transformation, like Innovation, has become an overused buzzword that is losing its meaning. Whoever created the Wikipedia page for Digital Transformation defines it this way: “Digital Transformation (DT or DX) is the adoption of digital technology to transform services … Continue reading

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The One Movie All Electric Car Designers Should Watch

In 2011 a Ron Howard comedy was released starring Kevin James, Vince Vaughn, Winona Ryder, Channing Tatum, Jennifer Connelly, and Queen Latifah. The film was called ‘The Dilemma’ and it was a very funny buddy comedy focused on commitment and … Continue reading

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