Author Archives: Braden Kelley

About Braden Kelley

Braden Kelley is a Human-Centered Experience, Innovation and Transformation consultant at HCL Technologies, a popular innovation speaker, workshop leader, and creator of the Human-Centered Change™ methodology. He is the author of Stoking Your Innovation Bonfire from John Wiley & Sons and Charting Change from Palgrave Macmillan. Braden has been advising companies since 1996, while living and working in England, Germany, and the United States. Braden is a US Navy veteran and earned his MBA from top-rated London Business School. Follow him on Linkedin, Twitter, Facebook, or Instagram.

Next Generation Loyalty – Part One

Posted on October 17, 2021 by Braden Kelley

Loyalty Archaeology™ Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of … Continue reading →

Posted in marketing | Tagged airline miles, customer loyalty, hotel points, Jobs-to-be-Done, JTBD, loyalty, Loyalty Archaeology, Next Generation Loyalty, NextGen Loyalty, rewards | Leave a comment

Free Human-Centered Innovation Tools

Posted on October 9, 2021 by Braden Kelley

Innovation is all about change, and change only succeeds when people are put at the center. Therefore, people are also the heart of innovation. It is because of this fact that I continue to build out my Human-Centered Innovation methodology … Continue reading →

Posted in Innovation | Tagged free, Human-centered Innovation, toolkits, Tools | Leave a comment

Don’t Forget to Innovate the Customer Experience

Posted on September 21, 2021 by Braden Kelley

Too often we speak about Innovation, Customer Experience, Digital Transformation, Employee Experience and Organizational Change as very distinct and separate things. But is this the right approach? Those of you who have read both my first book Stoking Your Innovation … Continue reading →

Posted in Change, Design, Digital Transformation, Innovation | Tagged Customer Experience, Employee Experience | Leave a comment

AI Has Already Taken Over the World

Posted on September 17, 2021 by Braden Kelley

I don’t know about you, but it’s starting to feel as if machines and Artificial Intelligence (AI) have already taken over the world. Remember in primary school when everyone tried really hard to impress, or even just to be recognized … Continue reading →

Posted in Innovation, Technology | Tagged AI, algorithms, Artificial Intelligence, Bing, Google, Microsoft, Search Engines, SEO | Leave a comment

Join Me for Innovation Day 2021 – October 15, 2021

Posted on September 5, 2021 by Braden Kelley

Join me for the American Society for Quality’s (ASQ) Innovation Day 2021 on October 15,2021. The theme for this year’s event is intersectional global value. There will be an exciting line-up of innovation-oriented keynotes, in-depth topic speakers, practitioner and student … Continue reading →

Posted in Innovation | Tagged events, innovation keynote, keynote speakers, virtual meetings | Leave a comment

Digital Transformation Virtual Office Hours – Session One

Posted on August 31, 2021 by Braden Kelley

84% of digital transformations fail, according to research by Michael Gale of PulsePoint Group. A digital transformation is the journey between a company’s current business operations to a reimagined version of itself from the perspective of how a digital native … Continue reading →

Posted in Digital Transformation | Tagged Ask Me Anything, digital transformation, linkedin, virtual office hours | Leave a comment

Digital Transformation – Ask Me Anything on LinkedIn

Posted on August 29, 2021 by Braden Kelley

Ask Me Anything on LinkedIn about Digital Transformation On Tuesday, August 31, 2021 at 11am EDT I will we be hosting an Ask Me Anything session on LinkedIn about Digital Transformation. To participate in this first in a series of … Continue reading →

Posted in Digital Transformation | Tagged Ask Me Anything, Business Transformation, digital transformation, linkedin, transformation | Leave a comment

Thank You for Your Thinkers50 Nominations

Posted on August 27, 2021 by Braden Kelley

Just wanted to write a quick post to thank you all for your support over the years as I’ve done my best to make innovation insights accessible for the greater good. Whether you started following along when I launched Blogging … Continue reading →

Posted in Innovation | Tagged Blogging Innovation, Innovation Excellence, Thinkers 50, Thinkers50 | Leave a comment

The Rebirth of Blogging Innovation

Posted on August 23, 2021 by Braden Kelley

Join Us Here at Human-Centered Change and Innovation Fifteen years ago I started writing Blogging Innovation on a cumbersome platform called Blogger. It started as a place to share my observations and insights about business and innovation. Leveraging what I … Continue reading →

Posted in Change, Innovation | Tagged blogging, Blogging Innovation, change, Human-centered Design, Innovation, Innovation Excellence, transformation | 1 Comment

Don’t Forget Branding as You Look for Business Growth

Posted on August 19, 2021 by Braden Kelley

People underestimate the importance of brand as they look to grow their business beyond their initial set of successful products and services. But, if you grow your business beyond your brand you’re doomed to fail. Few of us have the … Continue reading →