Category Archives: culture

Seeds to Grow a Strong Culture

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GUEST POST from Douglas Ferguson

After a long winter, spring has finally sprung! For leaders in our fields, it’s an opportunity to implement some springtime strategies that cultivate and nurture company culture. But healthy cultures don’t grow overnight. Just as a garden is a multi-faceted ecosystem that needs tending, so is your workplace culture. To properly grow your company culture, you must be both patient and nurturing.

As Terry Lee outlines, there is great potential inside everyone. It’s up to great leaders to bring it out in four nurturing ways.

Training

It’s vital for leaders to work with employees to identify what training will position them to be most successful for the job now and for the future. Prior to sending any employee to a training, conference, or seminar, leaders should sit down with the employee to discuss specifics goals, expectations, and takeaways of the training they are attending.

Connecting

Research has shown that talking to house plants can help them grow, thus proving the power of connection. Leaders should connect with their teams as they help them better understand their importance and the value they bring to the organization. Every leader should understand their company’s mission and articulate that message to staff consistently and authentically.

Challenging

Studies have shown that intrinsic motivators are just as important as extrinsic ones. Good managers understand what challenges help generate these motivators. When team members complete meaningful tasks, they may receive an intrinsic reward. One way to amplify this reward is by talking to teams to determine what they think are the most important parts of their job. Then leaders can help them structure their day around tasks that give them a feeling of purpose.

Coaching

Every garden needs a gardener, and every team member needs a coach. Team members need coaches to meet them where they’re at. They help staff identify what options they may have to reach goals and then set the appropriate challenges that lead them to success.

Now that warmer weather has arrived, and the world is opening up again, it’s time to plant the seeds of a healthy work culture. Remember that culture will grow, whether you tend to it or not. Take the time to prioritize nurturing your team, and it will create a strong foundation for a collaborative and supportive workplace.

Need help with creating the foundation for a healthy work culture? Download our Culture Cultivator where you will uncover pain points and plan action items toward growing a healthy and synergetic work culture.

Douglas Ferguson | President, Voltage Control

Image credit: 1 of 1,150+ FREE quotes for your presentations at http://misterinnovation.com

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The Four Psychological Disruptions of AI at Work

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LAST UPDATED: April 3, 2026 at 4:20 PM

The Four Psychological Disruptions of AI at Work

by Braden Kelley and Art Inteligencia

Most AI-and-work frameworks are built around economics – job categories, task automation rates, re-skilling costs. This one is built around something different: the interior experience of the person sitting at the desk. The four disruptions mapped in this infographic were identified not through labor market data, but through a human-centered lens – the same lens used in design thinking and change management to surface the needs, fears, and identity stakes that people rarely articulate out loud but always feel.

The framework draws on three converging sources: organizational psychology research on professional identity and role transition; change management practice, particularly the observed patterns of how workers respond when their expertise is devalued or displaced; and direct observation of how individuals are actually experiencing AI adoption in their workplaces right now – not in surveys, but in the unguarded conversations that happen before and after workshops, in the margins of keynotes, in the questions people ask when they think no one important is listening.

Why these four disruptions

1

Competence Displacement

The skill that defined you no longer distinguishes you.

Professional identity is heavily anchored in the belief that what I know how to do has value. When AI can replicate a signature competency – even imperfectly – it attacks that anchor directly. The disruption isn’t primarily about job loss. It’s about the sudden, disorienting feeling that years of deliberate practice have been, in some meaningful sense, made ordinary.

This disruption appears earliest and most acutely in knowledge workers whose expertise was previously considered difficult to acquire – writers, analysts, coders, researchers, strategists.

2

Purpose Erosion

The meaning embedded in the craft begins to hollow out.

Work is not only instrumental – it is ritual. The process of doing difficult things carefully, over time, is itself a source of meaning. When automation removes the friction, it can also remove the satisfaction. This is subtler than competence displacement and slower to surface, but ultimately more corrosive. People find themselves producing more output and feeling less connected to it.

This disruption is particularly acute for people who chose their profession not just for income but for intrinsic love of the work – and who built their identity around that love.

3

Belonging Disruption

The social fabric of work shifts when AI enters the team.

Work teams are social ecosystems built on complementary expertise, shared struggle, and mutual reliance. AI changes those dynamics in ways that are easy to overlook. When an AI tool makes one team member dramatically more productive, or when collaborative tasks are partially automated, the invisible social contracts of the team – who depends on whom, who contributes what – are quietly renegotiated. Belonging depends on feeling needed. When that changes, isolation can follow.

This disruption tends to surface not as explicit conflict but as a gradual withdrawal – people collaborating less, sharing less, protecting their remaining territory.

4

Status Anxiety

The professional hierarchy is being redrawn by AI fluency.

Workplace status has always been tied to expertise scarcity – the person who knew things others didn’t held power. AI is redistributing that scarcity rapidly. Early and confident AI adopters gain speed, output, and visibility. Those who resist, or who are slower to adapt, find themselves losing ground in ways that feel both unfair and disorienting. The new status question – are you someone who uses AI, or someone AI is used on? – is already being asked in organizations, even when no one says it explicitly.

This disruption is uniquely uncomfortable because it combines external threat (status loss) with internal shame (the fear of being seen as behind).

How to read the framework

These four disruptions are not sequential stages – they are simultaneous and overlapping. A single professional can be experiencing all four at once, with different intensities depending on their role, their organization, and how rapidly AI is being adopted around them. The infographic presents them as discrete panels for clarity, but the lived experience is messier and more entangled.

They are also not uniformly negative. Each disruption contains within it the seed of a corresponding renewal: competence displacement can become an invitation to lead with judgment rather than task execution; purpose erosion can prompt a deeper reckoning with what the work is ultimately for; belonging disruption can surface the human connection that was always the real foundation of team cohesion; status anxiety can motivate the kind of deliberate identity authoring that makes professionals more resilient over the long term.

The framework is designed to give leaders and individuals a common language for conversations that are currently happening in fragments — in one-to-ones, in exit interviews, in the silence after a difficult all-hands. Named things can be worked with. Unnamed things can only be endured.

This framework is a practitioner’s model, not a peer-reviewed clinical instrument. It is designed for use in workshops, coaching conversations, and organizational change programs as a starting point for honest dialogue — not as a diagnostic or classification system. It will evolve as our collective understanding of AI’s human impact deepens.

Framework developed by Braden Kelley as part of the article series Psychological Impact of AI on Work Identity  ·  Braden Kelley  ·  © 2026

Image credits: Gemini

Content Authenticity Statement: The topic area, key elements to focus on, etc. were decisions made by Braden Kelley, with a little help from Claude AI to clean up the article and add citations.

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Connecting People in a Time of Isolation and Detachment

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Connection People in a Time of Isolation and Detachment

GUEST POST from Douglas Ferguson

In today’s fast-paced and increasingly digital world, people often find themselves feeling disconnected from others, both in the workplace and their personal lives. The rise of remote work, the constant bombardment of information on social media, and the divisiveness of politics have only exacerbated these feelings of isolation and detachment. This disconnection is not only detrimental to our well-being but also poses significant challenges for organizations seeking to foster a collaborative and innovative environment. Now, more than ever, we must recognize the importance of fostering connection and nurturing relationships at work to repair the fractures that have formed in our society.

“We are all so much together, but we are all dying of loneliness.”– Albert Schweitzer

By acknowledging the current state of disconnection and actively working to promote understanding, empathy, and collaboration, we can create a more inclusive and productive workplace that benefits everyone involved. In this article, we will explore the consequences of disconnection, the power of connection and understanding, and the role of facilitation in fostering these essential relationships.

The consequences of disconnection

Disconnection can be observed across various aspects of our society. In politics, the polarization of opinions and the entrenchment of viewpoints create a divide that prevents productive dialogue and collaboration. Social media platforms contribute to this divide by amplifying echo chambers, wherein individuals are exposed primarily to information that reinforces their pre-existing beliefs, further deepening the rift between differing perspectives.

Disconnection also permeates the workplace and organizational structures. Within companies, miscommunication, a lack of understanding, and unaddressed conflicts can create disconnects between individuals and teams, hindering progress and innovation. These consequences are not limited to large-scale issues; even seemingly minor incidents, like a disagreement over conference room usage, can cause lasting resentment and erode workplace relationships.

A striking example of the dangerous consequences of disconnection is the recent classified document leaks via Discord. The individual responsible for the breach was motivated by feelings of isolation and a desire for recognition. This act of cyber espionage demonstrates how disconnection and the need for validation can drive individuals to take extreme risks and engage in destructive behaviors.

The consequences of disconnection can even be observed at a cellular level. In a recent Rich Roll Podcast episode, Dr. Zach Bush discussed the origins of cancer originating from cellular disconnection in the human body. When cells become disconnected from one another, they may begin to malfunction and grow uncontrollably, resulting in cancer. This biological phenomenon parallels the societal consequences of disconnection, wherein isolation and detachment can lead to radicalization and unproductive behaviors.

“The eternal quest of the human being is to shatter his loneliness.”– Norman Cousins

The power of connection and understanding

By fostering connection and understanding, we can counter the negative consequences of disconnection and create an environment where growth and collaboration thrive. Research consistently shows that diverse teams perform at higher levels when united by a shared purpose and understanding. Embracing and engaging with different perspectives not only sharpens our own viewpoints but also allows us to innovate and produce better products, services, and solutions.

A sense of belonging and purpose is crucial in the workplace. Employees often cite the team and the people they work with as key factors in job satisfaction. By building genuine connections and strong relationships, employees become more invested in the organization’s mission and feel a deeper commitment to their work. This sense of purpose is amplified when colleagues are able to collaborate effectively, respect each other’s opinions, and find common ground despite their differences.

Teamwork

“Alone we can do so little; together we can do so much.”– Helen Keller

There is extensive evidence supporting the importance of connection and relating at work. For instance, a study published in the Harvard Business Review found that employees who reported feeling more connected at work were more likely to be engaged and productive while also demonstrating higher levels of well-being and job satisfaction (1). Furthermore, research has consistently shown that diverse teams perform at the highest levels thanks to their ability to generate innovative ideas and foster a culture of learning and growth (2).

Several books highlight the significance of connection and relating at work. In “Social: Why Our Brains Are Wired to Connect,” neuroscientist Matthew D. Lieberman explores the ways our brains are hardwired for social connection, emphasizing the importance of developing strong relationships in all aspects of our lives, including the workplace (3). Similarly, in “The Power of Moments: Why Certain Experiences Have Extraordinary Impact,” Chip and Dan Heath discuss how creating meaningful, memorable experiences can foster deeper connections among coworkers and lead to a more engaged and satisfied workforce (4).

Connection and understanding are also vital for creating healthier organizations. Employees who feel connected and supported are more likely to engage in productive behaviors, contribute positively to the workplace culture, and stay committed to the organization’s goals. As a result, fostering connection and understanding not only benefits the individuals involved but also the organization as a whole.

Real-life examples of connection and relationships

Facilitators and leaders play a crucial role in fostering connection, understanding, and relationships within organizations. Creating the conditions necessary for open dialogue and collaboration can bridge divides and encourage growth through diverse perspectives.

Elena Farden is a Voltage Control Certified Facilitator, and her work as the Executive Director (ED) for the Native Hawaiian Education Council provides a compelling example of fostering connection and relationship building. As the ED, she is responsible for advocating for resources and support for Native Hawaiian education: expanding indigenous voices at the federal level.

Elena Farden – Executive Director (ED) for the Native Hawaiian Education Council

One key aspect of her work is anchoring her vision in the connection to the land, with her entire portfolio serving as a metaphor for connection to land with sense of place. In a recent conversation, Elena shared an insightful quote about this connection: “Our connection to the land is the foundation of our identity and purpose. As we nurture this connection, we strengthen our relationships and responsibility to work together for the betterment of our community.”

Elena utilizes the ʻauwai, a Hawaiian irrigation system, as an approach to facilitation. She discussed how one part of the irrigation process involves tempering the water to avoid damaging the crops. This approach resonated with her as an analogy for addressing controversial topics in her work. Elena explained, “Just like the water tempering process, facilitation requires a gentle approach when dealing with sensitive issues. By creating a safe space for open dialogue, we allow for growth and understanding to emerge.”

We Hear you

In her role as the Executive Director, Elena has demonstrated the power of connection and relationships in driving positive change. She has gone to bat for the Native Hawaiian community, facing challenges and building connections between different stakeholders. Through her work, she has shown that fostering relationships and understanding are crucial elements in addressing complex issues and finding solutions that benefit everyone involved.

One of Elena’s most significant achievements has been creating opportunities for collaboration and dialogue between the indigenous community and the government. This has not only facilitated the allocation of resources for Native Hawaiian education but has also strengthened the ties between the two parties. In her words, “When we build connections and relationships with people from different backgrounds, we create a solid foundation for collaboration and understanding. This, in turn, leads to more effective solutions and a stronger sense of our collective responsibility to community.”

Elena’s story is a powerful testament to the importance of connection and relationships in both personal and professional settings. By nurturing these connections, we can create healthier organizations and communities where individuals feel supported, understood, and empowered to reach their full potential.

The South African Truth and Reconciliation Commission (TRC), established in 1995, serves as another powerful testament to the importance of connection and relating in the healing process of a nation. Born out of the wounds of apartheid, the TRC aimed to provide a platform for victims and perpetrators alike to share their experiences and confront the harrowing truth about the country’s violent past. As Archbishop Desmond Tutu, the chair of the TRC, famously stated, “Forgiving and being reconciled to our enemies or our loved ones is not about pretending that things are other than they are… It is about finding a way in which to accept that which happened as that which happened, and then to move beyond it and to be willing to develop a new relationship.”

Through a process of public hearings, amnesty applications, and reparations, the TRC fostered understanding, forgiveness, and, ultimately, reconciliation among South Africans. The public hearings were instrumental in giving voice to the voiceless and allowing individuals to share their stories in a supportive environment. As one survivor, Nomonde Calata, poignantly said during her testimony, “Now that I have told the story, I feel like a great burden has been lifted from my shoulders.”

Despite its achievements, the TRC’s work was not without its challenges and controversies. Critics argue that the commission failed to hold all perpetrators accountable and that the reparations provided were insufficient to address the deep-rooted inequalities that persist in South African society. Nevertheless, the TRC’s efforts showcase the power of human connection in repairing deep-seated divisions and fostering a sense of unity.

By offering a space for individuals to engage with diverse perspectives and confront difficult truths, the TRC played a crucial role in helping South Africa move toward a more inclusive and equitable future. It demonstrated that open dialogue, empathy, and understanding can help build bridges between communities and lay the groundwork for healing.

The lessons learned from the TRC can be applied to various contexts, including personal relationships, community initiatives, and corporate environments. By fostering a culture of open communication and empathetic listening, we can encourage understanding, bridge divides, and create more harmonious relationships both in our personal lives and in the workplace.

In the workplace, facilitators can apply these principles by creating an environment where employees feel safe to express their ideas, engage with diverse perspectives, and collaborate effectively. This can be achieved through active listening, encouraging empathy, and fostering an atmosphere of trust and respect.

“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.”– Ralph G. Nichols

Here are some tips for facilitators and leaders to foster connection and relationships at work:

  1. Encourage open dialogue: Foster an environment where team members feel comfortable expressing their opinions and ideas, even if they differ from the majority. Set group agreements or commitments that ensure this openness. By encouraging open dialogue, we create opportunities for understanding and learning, which can lead to more informed decisions and innovative solutions.
  2. Cultivate empathy: Make an effort to understand the perspectives and experiences of others, even if they’re different from our own. By practicing empathy, we can break down barriers, reduce prejudice, and build stronger connections with those around us.
  3. Engage in community-building activities: Participate in initiatives that bring people together, both within your organization and your local community. This could include team-building events, volunteering, or joining local clubs or groups. These activities can help strengthen bonds between individuals and promote a sense of belonging.
  4. Practice active listening: When engaging in conversations, make a conscious effort to truly hear and understand what the other person is saying without judgment or interruption. Active listening helps to build trust and rapport and can lead to deeper connections and more productive discussions.
  5. Be mindful of the language we use: Words have power, and the language we choose to use can either build connection or create division. Be mindful of the words you use in your communication, and strive to choose language that is inclusive, respectful, and empathetic.
  6. Embrace diversity, equity, inclusion, and belonging: Make a conscious effort to create a diverse and inclusive environment where everyone feels valued and included, regardless of their background, beliefs, or perspectives. And lean into conversations and issues of identity, power, privilege, and justice. By embracing these approaches, we can benefit from the rich tapestry of ideas and experiences that each individual brings to the table and create a culture where all team members belong.

The Importance of Connection and Relationships 

The importance of connection and relationships at work cannot be ignored. By recognizing the negative consequences of disconnection and actively working to foster understanding, empathy, and collaboration, we can create a more inclusive and productive workplace that benefits everyone involved.

Facilitators and leaders play a critical role in promoting connection and relationships within organizations. By applying principles of empathy, active listening, and trust, they can bridge divides and encourage a culture of collaboration and growth.

As we continue to navigate an increasingly complex and interconnected world, nurturing connection and understanding at work is essential for building healthier organizations, driving innovation, and creating a more inclusive society.

“Connection is the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship.”– Brené Brown

As we move forward, it’s essential to prioritize connection and relationships at work. Reflect on your own experiences and consider the ways in which you can nurture stronger connections and understanding within your organization. Remember, you have the power to create a positive impact on your team and the overall work environment.

Consider the following steps as you work towards fostering connection and relationships:

  1. Assess your current work environment: Identify areas where you can promote understanding, empathy, and collaboration.
  2. Engage in open dialogue: Encourage open and honest conversations about the importance of connection and relationships within your team.
  3. Seek opportunities for growth: Look for ways to learn from diverse perspectives and foster personal and professional growth for yourself and your team members.
  4. Share your experiences: Share your own experiences of connection and understanding with others, and learn from their stories as well.
  5. Stay committed to the process: Building and maintaining strong connections and relationships takes time and effort. Stay committed to the process and recognize that growth and understanding may not happen overnight.

By actively working to build connection and relationships at work, we can create healthier organizations, foster innovation, and contribute to a more inclusive and equitable society.

Let’s make a conscious effort to prioritize connection, empathy, and collaboration in our workplaces and beyond.

Image Credits: Unsplash, Voltage Control, Elena Farden

Article originally posted at VoltageControl.com

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Will our opinion still really be our own in an AI Future?

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Will our opinion still really be our own in an AI Future?

GUEST POST from Pete Foley

Intuitively we all mostly believe our opinions are our own.  After all, they come from that mysterious thing we call consciousness that resides somewhere inside of us. 

But we also know that other peoples opinions are influenced by all sorts of external influences. So unless we as individuals are uniquely immune to influence, it begs at the question; ‘how much of what we think, and what we do, is really uniquely us?’  And perhaps even more importantly, as our understanding of behavioral modification techniques evolves, and the power of the tools at our disposal grows, how much mental autonomy will any of us truly have in the future?

AI Manipulation of Political Opinion: A recent study from the Oxford Internet Institute (OII) and the UK AI Security Institute (AISI) showed how conversational AI can meaningfully influence peoples political beliefs. https://www.ox.ac.uk/news/2025-12-11-study-reveals-how-conversational-ai-can-exert-influence-over-political-beliefs .  Leveraging AI in this way potentially opens the door to a step-change in behavioral and opinion manipulation inn general.  And that’s quite sobering on a couple of fronts.   Firstly, for many today their political beliefs are deeply tied to our value system and deep sense of self, so this manipulation is potentially profound.  Secondly, if AI can do this today, how much more will it be able to do in the future?

A long History of Manipulation: Of course, manipulation of opinion or behavior is not new.  We are all overwhelmed by political marketing during election season.  We accept that media has manipulated public opinion for decades, and that social media has amplified this over the last few decades. Similarly we’ve all grown up immersed in marketing and advertising designed to influence our decisions, opinions and actions.  Meanwhile the rise in prominence of the behavioral sciences in recent decades has provided more structure and efficiency to behavioral influence, literally turning an art into a science.  Framing, priming, pre-suasion, nudging and a host of other techniques can have a profound impact on what we believe and what we actually do. And not only do we accept it, but many, if not most of the people reading this will have used one or more of these channels or techniques.  

An Art and a Science: And behavioral manipulation is a highly diverse field, and can be deployed as an art or a science.   Whether it’s influencers, content creators, politicians, lawyers, marketers, advertisers, movie directors, magicians, artists, comedians, even physicians or financial advisors, our lives are full of people who influence us, often using implicit cues that operate below our awareness. 

And it’s the largely implicit nature of these processes that explains why we tend to intuitively think this is something that happens to other people. By definition we are largely unaware of implicit influence on ourselves, although we can often see it in others.   And even in hindsight, it’s very difficult to introspect implicit manipulation of our own actions and opinions, because there is often no obvious conscious causal event. 

So what does this mean?  As with a lot of discussion around how an AI future, or any future for that matter, will unfold, informed speculation is pretty much all we have.  Futurism is far from an exact science.  But there are a couple of things we can make pretty decent guesses around.

1.  The ability to manipulate how people think creates power and wealth.

2.  Some will use this for good, some not, but given the nature of humanity, it’s unlikely that it will be used exclusively for either.

3.  AI is going to amplify our ability to manipulate how people think.  

The Good news: Benevolent behavioral and opinion manipulation has the power to do enormous good.  Whether it’s mental health and happiness (an increasingly challenging area as we as a species face unprecedented technology driven disruption), health, wellness, job satisfaction, social engagement, important for many of us, adoption of beneficial technology and innovation and so many other areas can benefit from this.  And given the power of the brain, there is even potential for conceptual manipulation to replace significant numbers of pharmaceuticals, by, for example, managing depression, or via preventative behavioral health interventions.   Will this be authentic? It’s probably a little Huxley dystopian, but will we care?  It’s one of the many ethical connundrums AI will pose us with.

The Bad News.  Did I mention wealth and power?  As humans, we don’t have a great record of doing the right thing when wealth and power come into the equation.  And AI and AI empowered social, conceptual and behavioral manipulation has potential to concentrate meaningful power even more so than today’s tech driven society.  Will this be used exclusively for good, or will some seek to leverage for their personal benefit at the expense of the border community?   Answers on a postcard (or AI generated DM if you prefer).

What can and should we do?  Realistically, as individuals we can self police, but we obviously also face limits in self awareness of implicit manipulations.  That said, we can to some degree still audit ourselves.  We’ve probably all felt ourselves at some point being riled up by a well constructed meme designed to amplify our beliefs.   Sometimes we recognize this quickly, other times we may be a little slower. But just simple awareness of the potential to be manipulated, and the symptoms of manipulation, such as intense or disproportionate emotional responses, can help us mitigate and even correct some of the worst effects. 

Collectively, there are more opportunities.  We are better at seeing others being manipulated than ourselves.  We can use that as a mirror, and/or call it out to others when we see it.  And many of us will find ourselves somewhere in the deployment chain, especially as AI is still in it’s early stages.  For those of us that this applies to, we have the opportunity to collectively nudge this emerging technology in the right direction. I still recall a conversation with Dan Ariely when I first started exploring behavioral science, perhaps 15-20 years ago.  It’s so long ago I have to paraphrase, but the essence of the conversation was to never manipulate people to do something that was not in there best interest.  

There is a pretty obvious and compelling moral framework behind this. But there is also an element of enlightened self interest. As a marketer working for a consumer goods company at the time, even if I could have nudged somebody into buying something they really didn’t want, it might have offered initial success, but would likely come back to bite me in the long-term.  They certainly wouldn’t become repeat customers, and a mixture of buyers remorse, loss aversion and revenge could turn them into active opponents.  This potential for critical thinking in hindsight exists for virtually every situation where outcomes damage the individual.   

The bottom line is that even today, we already ave to continually ask ourselves if what we see is real, if our beliefs are truly our own, or have they been manipulated? Media and social media memes already play the manipulation game.   AI may already be better, and if not, it’s only a matter of time before it is. If you think we are politically polarized now, hang onto your hat!!!  But awareness is key.  We all need to stay aware, be conscious of manipulation in ourselves and others, and counter it when we see it occurring for the wrong reasons.

Image credits: Google Gemini

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Doing the Basics Can Be Surprising

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Doing the Basics Can Be Surprising

GUEST POST from Shep Hyken

Just in case you didn’t know, I have a weekly customer service and Customer Experience (CX) podcast, Amazing Business Radio, that has been running for 12 years. Each week, I get the honor of interviewing some very smart people. Recently, I met Eric Stone, author of Jumpstart Your Workplace Culture. One of the topics we discussed was the WOW experience.

Before we go further, I have always had concerns about organizations that attempt to WOW their customers at every interaction. It’s just impossible to do. The concept of WOW is often associated with going above and beyond what’s expected, so much so that the customer is “blown away” by the experience. The problem is that’s not always possible. That’s why I took it out of my vocabulary and started using the word amazing to describe what I think WOW really is all about, which is a consistent and predictable experience that ALWAYS meets, and only occasionally exceeds, the customer’s expectations. It’s easy to say, “The people at that company are amazing.” It’s a little clunky and awkward to say, “The people at that company are WOW.”

That’s why I loved what Stone said: “Wow is a surprise.” In other words, it’s not about every experience. It’s about the occasional opportunity to surprise a customer. It could be something big, such as handling an emergency situation in which employees go above and beyond. As I said earlier, you can’t count on that type of opportunity for every transaction, but what you can do is find little ways to surprise your customers. For example, if you return a call quickly, the customer might say, “Wow, that was fast!” That’s not an over-the-top or above-and-beyond experience, but it’s a small surprise.

With that in mind, let’s use the return phone call as an example. When you know people are often surprised and make comments like, “Wow, that was fast,” simply because you called them back quickly, don’t just say, “Thank you,” and feel good about the experience. Instead, operationalize the experience. In other words, make quickly returned calls part of your official process. Set a standard, such as all calls are to be returned within two hours (or whatever the appropriate length of time you feel is right for you).

With that as an example, what other interactions do you have with customers that need to be formally operationalized? Here are a few ideas to get your creative juices flowing:

  • All phone calls are to be answered within three rings.
  • A promise to only transfer a customer once, knowing you’ll get the customer to the right person the first time.
  • Proactive updates to inform customers before they reach out to you asking for information.
  • Following up after a resolution to make sure a customer is still happy.
  • Acknowledging customer milestones, such as congratulating them on their 10th order with you, their birthday, etc.

None of these ideas are above-and-beyond types of WOW experiences, but they will cause a customer to notice. Use these examples to help you get creative about finding other simple or small WOWs you can operationalize and make part of the customer’s regular experience when they do business with you.

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Image Credits: Pexels

This article was originally published on Forbes.com

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AI, Cognitive Obesity and Arrested Development

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AI, Cognitive Obesity and Arrested Development

GUEST POST from Pete Foley

Some of the biggest questions of our age are whether AI will ultimately benefit or hurt us, and how big its’ effect will ultimately be.

And that of course is a problem with any big, disruptive technology.  We want to anticipate how it will play out in the real world, but our forecasts are rarely very accurate, and all too often miss a lot of the more important outcomes. We often don’t anticipate it’s killer applications, how it will evolve or co-evolve with other emergent technologies, or predict all of the side effects and ‘off label’ uses that come with it.  And the bigger the potential impact new tech has, and the broader the potential applications, the harder prediction becomes.  The reality is that in virtually every case, it’s not until we set innovation free that we find its full impact, good, bad or indifferent.

Pandora’s Box

And that can of course be a sizable concern.  We have to open Pandora’s Box in order to find out what is inside, but once open, it may not be possible to close it again.   For AI, the potential scale of its impact makes this particularly risky. It also makes any meaningful regulation really difficult. We cannot regulate what we cannot accurately predict. And if we try we risk not only missing our target, but also creating unintended consequences, and distorting ‘innovation markets’ in unexpected, potentially negative ways.

So it’s not surprising there is a lot of discussion around what AI will or will not do. How will it effect jobs, the economy, security, mental health. Will it ‘pull’ a Skynet, turn rogue and destroy humanity? Will it simply replace human critical thinking to the point where it rules us by default? Or will it ultimately fizzle out to some degree, and become a tool in a society that looks a lot like today, rather than revolutionizing it?

I don’t even begin to claim to predict the future with any accuracy, for all of the reasons mentioned above. But as a way to illustrate how complex an issue this is, I’d like to discuss a few less talked about scenarios.

1.  Less obvious issues:  Obviously AI comes with potential for enormous benefits and commensurate problems.  It’s likely to trigger an arms race between ‘good’ and ‘bad’ applications, and that of itself will likely be a moving target.  An obvious, oft discussed potential issue is of course the ‘Terminator Scenario’ mentioned above.  That’s not completely far fetched, especially with recent developments in AI self preservation and scheming that I’ll touch on later. But there are plenty of other potential, if less extreme pitfalls, many of which involve AI amplifying and empowering bad behavior by humans.  The speed and agility AI hands to hackers, hostile governments, black-hats, terrorists and organized crime vastly enhanced capability for attacks on infrastructure, mass fraud or worse. And perhaps more concerning, there’s the potential for AI to democratize cyber crime, and make it accessible to a large number of ‘petty’ criminals who until now have lacked resources to engage in this area. And when the crime base expands, so does the victim base. Organizations or individuals who were too small to be targeted for ransomware when it took huge resources to create, will presumably become more attractive targets as AI allows similar code to be built in hours by people who possess limited coding skills.

And all of this of course adds another regulation challenge. The last thing we want to do is slow legitimate AI development via legislation, while giving free reign to illegitimate users, who presumably will be far less likely to follow regulations. If the arms race mentioned above occurs, the last thing we want to do is unintentionally tip the advantage to the bad guys!

Social Impacts

But AI also has the potential to be disruptive in more subtle ways.  If the internet has taught us anything, it is that how the general public adopts technology, and how big tech monetizes matter a lot. But this is hard to predict.  Some of the Internet’s biggest negative impacts have derived from largely unanticipated damage to our social fabric.  We are still wrestling with its impact on social isolation, mental health, cognitive development and our vital implicit skill-set. To the last point, simply deferring mental tasks to phones and computers means some cognitive muscles lack exercise, and atrophy, while reduction in human to human interactions depreciate our emotion and social intelligence.

1. Cognitive Obesity  The human brain evolved over tens of thousands, arguable millions of years (depending upon where in you start measuring our hominid history).  But 99% of that evolution was characterized by slow change, and occurred in the context of limited resources, limited access to information, and relatively small social groups.  Today, as the rate of technological innovation explodes, our environment is vastly different from the one our brain evolved to deal with.  And that gap between us and our environment is widening rapidly, as the world is evolving far faster than our biology.  Of course, as mentioned above, the nurture part of our cognitive development does change with changing context, so we do course correct to some degree, but our core DNA cannot, and that has consequences.

Take the current ‘obesity epidemic’.  We evolved to leverage limited food resources, and to maximize opportunities to stock up calories when they occurred.  But today, faced with near infinite availability of food, we struggle to control our scarcity instincts. As a society, we eat far too much, with all of the health issues that brings with it. Even when we are cognitively aware of the dangers of overeating, we find it difficult to resist our implicit instincts to gorge on more food than we need.  The analogy to information is fairly obvious. The internet brought us near infinite access to information and ‘social connections’.  We’ve already seen the negative impact this can have, contributing to societal polarization, loss of social skills, weakened emotional intelligence, isolation, mental health ‘epidemics’ and much more. It’s not hard to envisage these issues growing as AI increases the power of the internet, while also amplifying the seduction of virtual environments.  Will we therefore see a cognitive obesity epidemic as our brain simply isn’t adapted to deal with near infinite resources? Instead of AI turning us all into hyper productive geniuses, will we simply gorge on less productive content, be it cat videos, porn or manipulative but appealing memes and misinformation? Instead of it acting as an intelligence enhancer, will it instead accelerate a dystopian Brave New World, where massive data centers gorge on our common natural resources primarily to create trivial entertainment?

2. Amplified Intelligence.  Even in the unlikely event that access to AI is entirely democratic, it’s guaranteed that its benefits will not be. Some will leverage it far more effectively than others, creating significant risk of accelerating social disparity.  While many will likely gorge unproductively as described above, others will be more disciplined, more focused and hence secure more advantage.  To return to the obesity analogy, It’s well documented that obesity is far more prevalent in lower income groups. It’s hard not to envisage that productive leverage of AI will follow a similar pattern, widening disparities within and between societies, with all of the issues and social instability that comes with that.

3. Arrested Development.  We all know that ultimately we are products of both nature and nurture. As mentioned earlier, our DNA evolves slowly over time, but how it is expressed in individuals is impacted by current or context.  Humans possess enormous cognitive plasticity, and can adapt and change very quickly to different environments.  It’s arguably our biggest ‘blessing’, but can also be a curse, especially when that environment is changing so quickly.

The brain is analogous to a muscle, in that the parts we exercise expand or sharpen, and the parts we don’t atrophy.    As we defer more and more tasks to AI, it’s almost certain that we’ll become less capable in those areas.  At one level, that may not matter. Being weaker at math or grammar is relatively minor if our phones can act as a surrogate, all of my personal issues with autocorrect notwithstanding.

But a bigger potential issue is the erosion of causal reasoning.  Critical thinking requires understanding of underlying mechanisms.  But when infinite information is available at a swipe of a finger, it becomes all too easy to become a ‘headline thinker’, and unconsciously fail to penetrate problems with sufficient depth.

That risks what Art Markman, a psychologist at UT, and mentor and friend, used to call the ‘illusion of understanding’.  We may think we know how something works, but often find that knowledge is superficial, or at least incomplete, when we actually need it.   Whether its fixing a toilet, changing a tire, resetting a fuse, or unblocking a sink, often the need to actually perform a task reveals a lack in deep, causal knowledge.   This often doesn’t matter until it does in home improvement contexts, but at least we get a clear signal when we discover we need to rush to YouTube to fix that leaking toilet!

This has implications that go far beyond home improvement, and is one factor helping to tear our social fabric apart.   We only have to browse the internet to find people with passionate, but often opposing views on a wide variety of often controversial topics. It could be interest rates, Federal budgets, immigration, vaccine policy, healthcare strategy, or a dozen others. But all too often, the passion is not matched by deep causal knowledge.  In reality, these are all extremely complex topics with multiple competing and interdependent variables.  And at risk of triggering hate mail, few if any of them have easy, conclusive answers.  This is not physics, where we can plug numbers into an equation and it spits out a single, unambiguous solution.  The reality is that complex, multi-dimensional problems often have multiple, often competing partial solutions, and optimum outcomes usually require trade offs.  Unfortunately few of us really have the time to assimilate the expertise and causal knowledge to have truly informed and unambiguous answers to most, if not all of these difficult problems.

And worse, AI also helps the ‘bad guys’. It enables unscrupulous parties to manipulate us for their own benefit, via memes, selective information and misinformation that are often designed to make us think we understand complex problems far better than we really do. As we increasingly rely on input from AI, this will inevitable get worse. The internet and social media has already contributed to unprecedented social division and nefarious financial rimes.   Will AI amplify this further?

This problem is not limited to complex social challenges. The danger is that for ALL problems, the internet, and now AI, allows us to create the illusion for ourselves that we understand complex systems far more deeply than we really do.  That in turn risks us becoming less effective problem solvers and innovators. Deep causal knowledge is often critical for innovating or solving difficult problems.  But in a world where we can access answers to questions so quickly and easily, the risk is that we don’t penetrate topics as deeply. I personally recall doing literature searches before starting a project. It was often tedious, time consuming and boring. Exactly the types of task AI is perfect for. But that tedious process inevitably built my knowledge of the space I was moving into, and often proved valuable when we hit problems later in the project. If we now defer this task to AI, even in part, this reduces depth of understanding. And in in complex systems or theoretic problem solving, will often lack the unambiguous signal that usually tells us our skills and knowledge are lacking when doing something relatively simple like fixing a toilet. The more we use AI, the more we risk lacking necessary depth of understanding, but often without realizing it.

Will AI become increasingly unreliable?

We are seeing AI develop the capability to lie, together with a growing propensity to cover it’s tracks when it does so. The AI community call it ’scheming’, but in reality it’s fundamentally lying.  https://openai.com/index/detecting-and-reducing-scheming-in-ai-models/?_bhlid=6a932f218e6ebc041edc62ebbff4f40bb73e9b14. We know from the beginning we’ve faced situations where AI makes mistakes.  And as I discussed recently, the risks associated with that are amplified because of it’s increasingly (super)human or oracle-like interface creating an illusion of omnipotence.

But now it appears to be increasingly developing properties that mirror self preservation.  A few weeks ago there were reports of difficulties in getting AI’s to shut themselves down, and even of AI’s using defensive blackmail when so threatened. Now we are seeing reports of AI’s deliberately trying to hide their mistakes.  And perhaps worse, concerns that attempts to fix this may simply “teach the model to become better at hiding its deceptive behavior”, or in other words, become a better liar.

If we are already in an arms race with an entity to keep it honest, and put our interests above its own, given it’s vastly superior processing power and speed, it may be a race we’ve already lost.  That may sound ‘doomsday-like’, but that doesn’t make it any less possible. And keep in mind, much of the Doomsday projections around AI focus on a ’singularity event’ when AI suddenly becomes self aware. That assumes AI awareness and consciousness will be similar to human, and forces a ‘birth’ analogy onto the technology. However, recent examples of self preservation and dishonesty maybe hint at a longer, more complex transition, some of which may have already started.

How big will the impact of AI be?

I think we all assume that AI’s impact will be profound. After all,  it’s still in its infancy, and is already finding it’s way into all walks of life.  But what if we are wrong, or at least overestimating its impact?  Just to play Devils Advocate, we humans do have a history of over-estimating both the speed and impact of technology driven change.

Remember the unfounded (in hindsight) panic around Y2K?  Or when I was growing up, we all thought 2025 would be full of people whizzing around using personal jet-packs.  In the 60’s and 70’s we were all pretty convinced we were facing nuclear Armageddon. One of the greatest movies of all time, 2001, co-written by inventor and futurist Arthur C. Clark, had us voyaging to Jupiter 24 years ago!  Then there is the great horse manure crisis of 1894. At that time, London was growing rapidly, and literally becoming buried in horse manure.  The London Times predicted that in 50 years all of London would be buried under 9 feet of poop. In 1898 the first global urban planning conference could find no solution, concluding that civilization was doomed. But London, and many other cities received salvation from an unexpected quarter. Henry Ford invented the motor car, which surreptitiously saved the day.  It was not a designed solution for the manure problem, and nobody saw it coming as a solution to that problem. But nonetheless, it’s yet another example of our inability to see the future in all of it’s glorious complexity, and for our predictions to screw towards worse case scenarios and/or hyperbole.

Change Aversion:

That doesn’t of course mean that AI will not have a profound impact. But lot’s of factors could potentially slow down, or reduce its effects.  Not least of these is human nature. Humans possess a profound resistance to change.  For sure, we are curious, and the new and innovative holds great appeal.  That curiosity is a key reason as to why humans now dominate virtually every ecological niche on our planet.   But we are also a bit schizophrenic, in that we love both change and stability and consistency at the same time.  Our brains have limited capacity, especially for thinking about and learning new stuff.  For a majority of our daily activities, we therefore rely on habits, rituals, and automatic behaviors to get us through without using that limited higher cognitive capacity. We can drive, or type, or do parts of our job without really thinking about it. This ‘implicit’ mental processing frees up our conscious brain to manage the new or unexpected.  But as technology like AI accelerates, a couple of things could happen.  One is that as our cognitive capacity gets overloaded, and we unconsciously resist it.  Instead of using the source of all human knowledge for deep self improvement, we instead immerse ourselves in less cognitively challenging content such as social media.

Or, as mentioned earlier, we increasingly lose causal understanding of our world, and do so without realizing it.   Why use our limited thinking capacity for tasks when it is quicker, easier, and arguably more accurate to defer to an AI. But lack of causal understanding seriously inhibits critical thinking and problem solving.  As AI gets smarter, there is a real risk that we as a society become dumber, or at least less innovative and creative.

Our Predictions are Wrong.

If history teaches us anything, most, if not all of the sage and learned predictions about AI will be mostly wrong. There is no denying that it is already assimilating into virtually every area of human society.  Finance, healthcare, medicine, science, economics, logistics, education etc.  And it’s a snooze and you lose scenario, and in many fields of human endeavor, we have little choice.  Fail to embrace the upside of AI and we get left behind.

That much power in things that can think so much faster than us, that may be developing self-interest, if not self awareness, that has no apparent moral framework, and is in danger of becoming an expert liar, is certainly quite sobering.

The Doomsday Mindset.

As suggested above, loss aversion and other biases drive us to focus on the downside of change.   It’s a bias that makes evolutionary sense, and helped keep our ancestors alive long enough to breed and become our ancestors. But remember, that bias is implicitly built into most, if not all of our predictions.   So there’s at least  chance that it’s impact wont be quite as good or bad as our predictions suggest

But I’m not sure we want to rely on that.  Maybe this time a Henry Ford won’t serendipitously rescue us from a giant pile of poop of our own making. But whatever happens, I think it’s a very good bet that we are in for some surprises, both good and bad. Probably the best way to deal with that is to not cling too tightly to our projections or our theories, remain agile, and follow the surprises as much, if not more than met expectations.

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Making it Safe to Innovate

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Building Emotional Safety

Making it Safe to Innovate - Building Emotional Safety

GUEST POST from Janet Sernack

When my husband and I became accredited as foster parents for children in need, I thought my skills as a trainer and facilitator would help me navigate the challenges we faced. I quickly discovered that when children arrived at our home late at night, often physically injured and emotionally distraught due to a tragic accident or being separated from their families, their primary need was for emotional safety. This began my long and enlightening quest into what it truly means for someone to develop both emotional and psychological safety. To discover and explore why both emotional and psychological safety are crucial for people to survive, innovate and thrive in the post-pandemic, unstable, and uncertain world.

The whole issue of “safety” is a crucial one. Causing many people, especially those in the change, learning and coaching space, to stop, pause, retreat, and reflect upon how to personalize and contextualize it for ourselves and others we care about and interact with. Yet so few people understand the importance of creating safe environments, especially today when there is so much hatred and violence happening on many of our streets.

We all deserve to, and are entitled to, feel emotionally safe and secure in all aspects of our lives.

What does it mean to be safe?

Because safety: the condition of being protected from or unlikely to cause danger, risk, or injury, impacts everyone and everything in our entire world system. It is an essential element required for our survival, growth, and ability to navigate and innovate in the post-pandemic era. Safety is critical in enhancing people’s capacity to connect, belong, and engage in purposeful relationships, build happy families and secure communities, as well as produce creative, inventive, and innovative work that helps make the world a better place.

What is emotional safety?

Emotional safety exists in an environment where individuals feel valued, respected, and heard, regardless of their values, beliefs, or religious or cultural origins. It involves allowing people to feel safe and secure, nurturing vulnerability, and sharing personal thoughts and feelings without fear of having their words judged as “bad” or “wrong.” Without facing punishment, discrimination, persecution, diminishment, blame, shame, hatred, or violence by others.

It’s a space where it’s safe to say “I don’t know” or “I made a mistake” without being labelled as incompetent or “lacking” in some vital way.

  • Improving well-being, engagement and productivity

Emotional safety is a vital element of an emotionally and mentally healthy environment that fosters well-being, boosts engagement, and enhances productivity. In such an environment, individuals feel secure enough to express, explore, and share their thoughts and feelings about themselves, their colleagues, managers, leaders, and even their organization as a whole. People feel respected and trusted to share ideas, establish boundaries, and be accepted for who they are, what they believe in, flaws and all. 

  • Building mutuality

The intention is to build mutuality, defined by the American Psychological Association as:

“The tendency of relationship partners to think of themselves as members of a dyadic relationship rather than as distinct individuals. As close relationships, particularly romantic ones, develop over time, partners display increasing levels of mutuality, which may influence their affect, cognition, and behavior. In interdependence theory, the tendency of partners to depend equally on each other’s behavior for the attainment of desirable outcomes”.

We live in an interdependent, globalized world where developing emotionally safe, positive, and interactive mutual relationships across geographies, technologies, demographics, and functions is more important than ever. Mutuality lays the groundwork for creating a shared understanding that fosters a safe and open space for learning and effective interactions, based on cooperative, co-petitive, and collaborative relationships in the workplace.

  • Becoming attuned

Emotional intelligence, empathy, trust, and effective communication are vital for fostering emotional safety and form the basis for developing effective emotional regulation and management strategies. This enables us to attune to and connect with others with whom we wish to build relationships.

According to Dr. Dan Seigal:

“When we attune with others, we allow our internal state to shift, to come to resonate with the inner world of another. This resonance is at the heart of the important sense of “feeling felt” that emerges in close relationships. Children need attunement to feel secure and to develop well, and throughout our lives we need attunement to feel close and connected.”

As a foster carer, my ability and willingness to attune with them represented the most important gift I could offer the children. It allowed them to feel close and connected to someone who genuinely cared for them by simply providing the most basic essentials. With no judgement or strings attached, and with both detachment and empathy, it also provided them with crucial evidence that this could indeed continue to be possible for them in their future lives.

As a trainer, facilitator, and coach, these are the key ingredients for establishing an emotionally safe and effective learning intervention, particularly about the people side of innovation and in building an organization that fosters a culture of failure. 

Developing a psychologically safe culture

Emotional safety is closely linked to psychological safety, which is the belief that individuals can be themselves at work and share their opinions and ideas without fear of negative repercussions.  According to Dr Timothy Clarke at the Leaderfactor, psychological safety empowers individuals and teams to reach new levels of creativity, collaboration, and innovation by nurturing a culture of inclusion and vulnerability. It is a social condition where people feel accepted and secure enough to learn, contribute, and question the status quo, free from fear of embarrassment, marginalization, or punishment, by creating an environment founded on permission, safety, and trust.

  • Embodying a way of being

Creating this emotional state or culture is much harder than most people think. Most organizations believe it’s something they must achieve through process and system changes, rather than by embodying it as a way of being a manager, leader, trainer, or coach who creates:

  • Sanctuaries of inclusion—a space where individuals feel safe and are encouraged to express their feelings, thoughts, opinions, and ideas, fostering a profound sense of inclusion, connection, and belonging.
  • Safe containers – a space where individuals confidently disrupt conventional or habitual ways of doing things, step outside their comfort zones, and challenge the status quo, allowing dissonance, contradiction, paradox, and conflict as sources of creative tension to disrupt, differ, and deviate from the norm. 
  • Collective holding spaces—where individuals accept responsibility, take ownership, and are trusted to contribute to the entire system. By fostering co-creative, interdependent relationships both internally and externally, we work towards achieving the team’s and organization’s vision, mission, purpose, and collective goals.
  • Incubators and accelerators of innovation—where team members are free to emerge, diverge, and converge possibilities. They are empowered, enabled, and equipped to transform these into creative ideas and opportunities. Individuals and teams feel safe in unlearning, learning, and relearning new ways of being, thinking, and acting. This environment challenges the status quo by encouraging disruptive questions, taking calculated risks, and experimenting with new ideas within an authentic, fail-fast culture that promotes quick learning.

Benefits of emotional and psychological safety

  • Enhances individual, team, and collective engagement, connection, and belonging. It establishes a foundation for harnessing and mobilizing people’s collective intelligence in line with the organization’s vision, mission, and purpose. 
  • Promotes effective team collaboration, where individuals feel at ease sharing their ideas, opinions, and concerns. It cultivates an environment where diverse perspectives can be openly discussed alongside differing views: 
  • Inspires people to be emotionally energetic, agile, and adaptable in the face of uncertainty and chaos, as well as in a rapidly changing business landscape.

AI will continue to disrupt job stability and security.

Developing emotional and psychological safety is a key success factor that underpins a culture of innovation, as it creates the essential space for individuals to think and act differently. This is achieved through experimentation, learning from failures, and exploring new methods that lead to breakthrough ideas and innovative solutions, enabling individuals to survive and thrive in the age of AI.

  • Both job losses and opportunities

Fast Company shares that Anthropic CEO Dario Amodei has a stark warning for the developed world about job losses resulting from AI. The CEO told Axios that AI could wipe out half of all entry-level white-collar jobs. This could result in a 10% to 20% rise in the unemployment rate over the next one to five years, Amodei says. The losses could come from tech, finance, law, consulting, and other white-collar professions, with entry-level jobs being hit the hardest.

Just as the children we fostered needed emotional safety, we all require emotional safety when walking our city streets. Similarly, while at work, we all need a psychologically safe working environment rooted in mutuality and trust. This is what allows individuals to attune to each other, feel secure, bonded, and connected, fostering a sense of belonging and unity. This requires investing in the co-creation of emotionally and psychologically safe spaces that attract and retain top talent, enabling individuals to feel valued, as they truly matter, and helping them adapt, innovate, grow, perform and thrive in a post-pandemic, unstable, and uncertain world.

This is an excerpt from our upcoming book, “Anyone Can Learn to Innovate,” scheduled for publication in late 2025.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over nine weeks. It can be customized as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem-focused, human-centric approach and emergent structure (Theory U) to innovation. It will also upskill people and teams and develop their future fitness within your unique innovation context. Please find out more about our products and tools.

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The Unsung Heroes of Culture

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Employee Experience Advisory Boards and the XMO

The Unsung Heroes of Culture - Employee Experience Advisory Boards and the XMO

by Braden Kelley and Art Inteligencia

We live in an age where the war for talent is fiercer than ever, and employee engagement surveys, while useful, often feel like a lagging indicator. Organizations are realizing that a truly thriving culture isn’t built from the top down alone, nor can it be accurately measured by a single annual pulse check. To genuinely understand and nurture the employee experience, you need to go beyond surveys. You need a dedicated, empowered voice from within the ranks: the Employee Experience Advisory Board (EXAB).

For too long, the ‘people’ aspect of business has been relegated to HR, often seen as a cost center rather than a strategic imperative. But the truth is, the employee experience *is* the customer experience. It *is* the innovation engine. And it *is* the foundation of a resilient, high-performing organization. This is where the EXAB, working hand-in-hand with an Experience Management Office (XMO), becomes not just a nice-to-have, but a strategic necessity.

Why an Employee Experience Advisory Board?

An EXAB is a diverse group of employees, representing various levels, departments, and demographics, who serve as a living, breathing feedback loop for the organization. They are the frontline observers, the informal leaders, and the unvarnished truth-tellers who can articulate the nuances of the daily employee journey. Their value stems from several key areas:

  • Authentic Insights: Surveys tell you *what* happened; an EXAB tells you *why* and *how it felt*. They provide qualitative data that quantitative metrics often miss.
  • Early Warning System: They can spot emerging issues, potential pain points, and cultural shifts long before they escalate into widespread problems.
  • Design Thinking in Action: By involving employees in the design of their own experience, you foster a sense of ownership and co-creation. This moves beyond ‘listening’ to ‘co-creating.’
  • Bridging the Gap: EXABs serve as a crucial bridge between leadership and the broader employee base, fostering trust and transparency.
  • Innovation Catalysts: A positive employee experience directly fuels innovation. Engaged employees are more likely to contribute ideas, take risks, and collaborate effectively.

Integrating with the Experience Management Office (XMO)

While an EXAB provides invaluable insights, these insights must be acted upon systematically. This is where the Experience Management Office (XMO) comes in. An XMO is a centralized function dedicated to orchestrating, measuring, and improving all experience touchpoints – be they customer, employee, or partner. When an EXAB and XMO collaborate, a powerful synergy emerges:

  • The EXAB identifies opportunities, pain points, and innovative solutions directly from the employee perspective.
  • The XMO then takes these insights, analyzes them within the broader experience ecosystem, prioritizes initiatives, allocates resources, and implements changes. They provide the strategic framework and operational muscle.
  • The EXAB, in turn, can serve as a testing ground for proposed solutions and provide real-time feedback on their effectiveness, ensuring that changes resonate with the employee base.

Think of it this way: the EXAB are the eyes and ears on the ground, providing rich, contextual intelligence. The XMO is the brain and hands, translating that intelligence into actionable strategy and execution across the entire experience landscape. Without the EXAB, the XMO risks making decisions in a vacuum. Without the XMO, the EXAB’s valuable insights might remain unacted upon.

Case Studies in Collaboration: EXAB + XMO in Action

Case Study 1: “Ignite” at a Global Tech Giant

A major technology company, facing increasing attrition rates and feedback indicating a disconnect between leadership vision and daily employee reality, established an EXAB they called “Ignite.” Comprising 25 employees from diverse roles, Ignite met monthly with the newly formed XMO. One of Ignite’s early observations was a pervasive feeling among junior engineers that their ideas weren’t heard and that career progression was opaque. The XMO, informed by Ignite’s granular feedback, launched a series of “Innovator’s Guild” workshops, providing a structured forum for idea submission and mentorship. Simultaneously, they revamped career pathing resources and introduced a transparent internal mobility portal. Within 18 months, not only did attrition rates for junior engineers drop by 15%, but the company also saw a 20% increase in patent submissions directly linked to ideas generated through the guild. The EXAB’s qualitative insights directly fueled the XMO’s strategic interventions, leading to measurable improvements in both culture and innovation output.

Case Study 2: “CareConnect” at a Healthcare Provider

A large healthcare network, grappling with burnout among its nursing staff and a perceived lack of voice, established “CareConnect,” an EXAB specifically for frontline healthcare professionals. Their XMO, initially focused primarily on patient experience, quickly realized the inseparable link between employee well-being and patient outcomes. CareConnect highlighted critical issues such as inefficient shift scheduling, inadequate break facilities, and a desire for more mental health support. The XMO, leveraging this input, implemented a new AI-driven scheduling system that gave nurses more control, redesigned break rooms into “recharge zones,” and launched a comprehensive mental wellness program with on-site counselors. The impact was profound: a 10% reduction in nurse turnover, a significant improvement in patient satisfaction scores (as reported in post-visit surveys), and a visible boost in staff morale. This case demonstrates how an EXAB can pinpoint specific, actionable improvements that directly impact both employee well-being and core business objectives, with the XMO providing the structured approach to scale and sustain these changes.

Building a Culture of Continuous Improvement

The establishment of an EXAB, seamlessly integrated with an XMO, signals a fundamental shift in how organizations approach culture. It moves from a reactive, survey-driven approach to a proactive, co-creative one. It’s about empowering employees not just to report problems, but to be part of the solution. It’s about creating a living, breathing mechanism for continuous cultural improvement.

In a world of constant change, the most resilient and innovative organizations will be those that prioritize the human experience at their core. The Employee Experience Advisory Board and the Experience Management Office are not just strategic tools; they are the architects of a future where work isn’t just a place we go, but a place where we truly belong, contribute, and thrive. If you’re serious about creating a culture that attracts, retains, and inspires the best, it’s time to unleash the power of your people through these vital structures.

Contact me if you’re interested in working together to build or enhance your Experience Management Office (XMO).


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Content Authenticity Statement: The ideas are those of Braden Kelley, with a little help from Google Gemini to shape the article and create the illustrative case studies.

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Your Legends Define Your Culture

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Your Legend Defines Your Company Culture

GUEST POST from Shep Hyken

It was about 50 years ago, in or around the mid to late 1970s, when a brand’s legendary story was born. This true story perfectly articulates this brand’s culture. It perfectly demonstrates how empowered employees should act and defines how customers should be treated. The story is Nordstrom’s legendary tire story.

The short version of the story is that a customer brought a pair of tires into a Nordstrom store in Fairbanks, Alaska, and asked to return them. He insisted he purchased them at that location. Craig Trounce, the store associate who was working that day, gave the customer a refund.

Obviously, Nordstrom doesn’t sell tires—and never did. However, in 1975, Nordstrom purchased three retail stores owned by Northern Commercial Company, which did sell tires. Once Nordstrom took over the stores, it restocked them with its own inventory, which didn’t include tires.

According to the story on the Nordstrom website, “Instead of turning the tires away, Craig wanted to do right by the customer, who had driven more than 50 miles with the intention of returning these tires. Knowing little about how tires are priced, Craig called a tire company to get their thoughts on how much the tires were worth. He then gave the customer the estimated amount, took the tires and sent him on his way.”

That story became the legend that defines Nordstrom’s culture. So, as a leader of your organization, what story does your company or brand have that defines your culture? If you don’t have one, maybe it’s time to find it. And it’s never too late.

John W. Nordstrom and his partner, Carl F. Wallin, opened their first store, a shoe store, in 1901. It wasn’t until 22 years later that they had their second store. In 1963 the store expanded beyond shoes and started selling clothing, and in 1971, the company went public and officially changed its name to Nordstrom.

The point is that it took almost 75 years for a company that already had a reputation for delivering an excellent service experience to create its legend. This single act of customer service has been told countless times in training sessions, books, articles and keynote speeches. It’s not just about tires or refunds. It’s about empowering employees to make good decisions. It’s about emphasizing a company’s culture. And if you could monetize it, how much money would a company have to pay to generate the positive PR this created for Nordstrom?

Many other companies have similar stories. Some of the more recognizable brands with “legend status” stories can be found through a Google search and include the Zappos 10-hour phone call that some say is an all-time customer service call record, the story of how empowered employees at the Ritz-Carlton are allowed to spend up to $2,000 to solve guest problems and many more.

So, what’s your legend? And if you don’t know, how do you find it?

I’m going to bet there is some account of how someone in your organization responded to a customer or did something of note that is worth sharing and turning into your version of the Nordstrom tire story. That’s the place to start. And the best way to go about it is to simply ask every employee to share their favorite story about how they created an amazing experience for one of your customers.

In this first round, don’t make this a huge writing assignment. Just ask for a few sentences. From there, someone (or a team) will sift through the responses and look for five or 10 that stand out. You’re looking for:

  1. moments in which employees went above and beyond
  2. situations that perfectly demonstrate your values
  3. stories that are simple to tell but powerful in impact

Then go back to the sources of these stories and ask for more detail. In a short time, you’ll have several great stories to consider. And in the process, you’ll also discover ideas based on these stories to turn into “best practices” examples that other employees can learn from and emulate.

Your service legend doesn’t need to involve tires or thousand-dollar gestures. It simply needs to authentically represent who you are as a company and what you stand for. The best legends aren’t manufactured. They’re discovered in the everyday actions of employees who truly understand and embrace your culture. When you find your story, celebrate it, share it and let it inspire the next generation of customer service excellence in your organization. After all, somewhere in your company today, an employee might be creating the next legendary story that will define your culture for years to come.

Image Credit: Pexels

This article originally appeared on Forbes.com

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Change Behavior to Change Culture

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Change Behavior to Change Culture

GUEST POST from Mike Shipulski

There’s always lots of talk about culture and how to change it. There is culture dial to turn or culture level to pull. Culture isn’t a thing in itself, it’s a sentiment that’s generated by behavioral themes. Culture is what we use to describe our worn paths of behavior. If you want to change culture, change behavior.

At the highest level, you can make the biggest cultural change when you change how you spend your resources. Want to change culture? Say yes to projects that are different than last year’s and say no to the ones that rehash old themes. And to provide guidance on how to choose those new projects create, formalize new ways you want to deliver new value to new customers. When you change the criteria people use to choose projects you change the projects. And when you change the projects people’s behaviors change. And when behavior changes, culture changes.

The other important class of resources is people. When you change who runs the project, they change what work is done. And when they prioritize a different task, they prioritize different behavior of the teams. They ask for new work and get new behavior. And when those project leaders get to choose new people to do the work, they choose in a way that changes how the work is done. New project leaders change the high-level behaviors of the project and the people doing the work change the day-to-day behavior within the projects.

Change how projects are chosen and culture changes. Change who runs the projects and culture changes. Change who does the project work and culture changes.

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