Sample Chapters

Human-Centered Change™ and Innovation Books

Braden Kelley is the author of the powerful new book Charting Change (Second Edition) from Palgrave Macmillan, the popular innovation book Stoking Your Innovation Bonfire from John Wiley & Sons, and of a chapter in the book A Guide to Open Innovation and Crowdsourcing from Kogan Page (edited by Paul Sloane).

Sample Chapter – Charting Change

Charting Change is Number OneCharting Change - Sample ChapterThe world is changing all around us at an increasing rate, and individuals (and organizations too) are struggling to cope with this ever increasing pace of change. Technology is changing faster, and consumers are adopting new technologies faster than ever; consumer behaviors are shifting more quickly, and even political movements are happening with sudden swiftness. Remember the Arab Spring and how fast Egypt collapsed? Given this pace of relentless change, in my latest book Charting Change we will show you how the Human-Centered Change™ methodology can help you keep pace in a more visual, collaborative way.

Sample Chapter – Stoking Your Innovation Bonfire

Stoking Your Innovation BonfireStoking Your Innovation Bonfire - Sample ChapterWant to recapture your organization’s original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. It will help you identify the blockages hindering innovation within your organization. It will reveal the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities. It explores leading innovation theories you can apply right away-without expensive consultants. Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.

Sample Chapter – A Guide to Open Innovation and Crowdsourcing

A Guide to Open Innovation and CrowdsourcingA Guide to Open Innovation and Crowdsourcing - Sample ChapterOpen innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.

If you need to accelerate your sales pipeline and generate leads for your business with custom content tailored to what customers need at each stage of the purchasing journey, Braden Kelley can create an inbound content marketing strategy for you or populate your current strategy with commissioned content (including white papers, webinars, or articles) – please contact us.

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