Tag Archives: strategic foresight

4 Simple Steps to Becoming Your Own Futurist

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An Introduction to the FutureHacking™ methodology

FutureHacking Foresight and Futurist Primer

by Braden Kelley

The starting point for becoming your own futurist is of course to first understand what futurology (or a futurist) is. Then we must also understand what strategic and market foresight are as well.

What is Futurology (or a Futurist)?

  • Futures studies, futures research, futurism or futurology is the systematic, interdisciplinary and holistic study of social and technological advancement, and other environmental trends, often for the purpose of exploring how people will live and work in the future. Predictive techniques, such as forecasting, can be applied, but contemporary futures studies scholars emphasize the importance of systematically exploring alternatives.

Source: Wikipedia

What are Strategic and Market Foresight?

  • Strategic Foresight is about combining methods of futures work with those of strategic management. It is about understanding upcoming external changes in relation to internal capabilities and drivers.
  • Market Foresight is about the consideration of possible and probable futures in the organization’s relevant business environment, and about identifying new opportunities in that space.

Source: Aalto University

Now we are ready to look at the four simple, but powerful steps to becoming your own futurist using the FutureHacking™ methodology:

STEP ONE: Picking the Signals That Matter

FutureSignals™ Radar & NowBuilder™ Canvas

  • Identify up to the eight most critical signals to monitor or amplify in order to look back, reach an innovation goal, describe them and capture for each signal what the status quo, small change and big change scenarios might look like – and which scenario is most likely.

STEP TWO: Mapping Signal Evolution

FutureSignals™ Radar Summary & Tracking

  • Summarize the most likely scenarios for up to the eight most critical signals along with their descriptions and whether you plan to monitor or amplify each. Use a tracking sheet to record changes in the signal over time – revisit and re-prioritize as needed.

STEP THREE: Choosing the Possible, Probable and Preferable Future

FutureCanvas™ & Picker (macro view)

  • Leveraging your FutureSignals™ summary, create a headline for an imagined future. Then capture the problems that have been solved, how society has changed, the new problems that may now exist and what we must do to shape the future. Rinse and Repeat.

STEP FOUR: Making Your Preferable Future a Reality

FutureSignals™ & FutureCanvas™ Action Plans (micro)

  • Leveraging your FutureSignals™ summary, create a headline for an imagined future. Then capture the key signals related to this headline, how the customer is changing and how the company must change in response.

These four simple steps to becoming your own futurist are accelerated by adopting the 20 new tools of the Futurehacking™ methodology that I have created.

“FutureHacking™ is the art and science of getting to the future first.”

It’s a methodology I’ve created that contains a suite of simple, but powerful tools at its core that will enable you to be your own futurist.

FutureHacking™ is designed to make foresight and futurology accessible to the average business professional.

Prototyping the Future

FutureHacking™ is a revolutionary approach that empowers cross-functional leadership teams to visually prototype the future and collaboratively create the roadmap and guideposts for manifesting your preferred, possible future.

FutureHacking Tool Collection

Why is Investing in Futures Research (or a Futurist) important?

  • Every stakeholder-responsible organization is compelled to realize its vision, execute its strategy, and achieve its goals – indefinitely. But, the future is uncertain. We cannot extrapolate that what has made an organization successful this year or last year will make it succeed in future years. Responsible organizations must invest in understanding the possible futures and realizing their preferable future. FutureHacking™ makes this investment much easier, cheaper and faster – helping you get to the future first.

“FutureHacking™ tools help you facilitate the future.”

Click the image to download a PDF flipbook:

Two Ways to Join the FutureHacking™ Ecosystem

  • Data and trend research partners to create service offerings as an input into the FutureSignals™ component
  • Futurists, consulting partners, and technology providers (interactive whiteboarding, etc.) to get FutureHacking™ certified and profit from the delivery of services to help people leverage the FutureSignals™, NowBuilder™ and FutureCanvas™ tools

One Way to Connect and Succeed

Contact me if you think you have a compelling partnership value proposition and subscribe to my newsletter below to find out when the certification program and facilitated off-site offerings are launched!

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Top 10 Human-Centered Change & Innovation Articles of June 2023

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Top 10 Human-Centered Change & Innovation Articles of June 2023Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are June’s ten most popular innovation posts:

  1. Generation AI Replacing Generation Z — by Braden Kelley
  2. Mission Critical Doesn’t Mean What You Think it Does — by Geoffrey A. Moore
  3. “I don’t know,” is a clue you’re doing it right — by Mike Shipulski
  4. 5 Tips for Leaders Navigating Uncertainty – From Executives at P&G, CVS, Hannaford, and Intel — by Robyn Bolton
  5. Reverse Innovation — by Mike Shipulski
  6. Change Management Best Practices for Maximum Adoption — by Art Inteligencia
  7. Making Employees Happy at Work — by David Burkus
  8. 4 Things Leaders Must Know About Artificial Intelligence and Automation — by Greg Satell
  9. Be Human – People Will Notice — by Mike Shipulski
  10. How to Fail Your Way to Success — by Robyn Bolton

BONUS – Here are five more strong articles published in May that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last three years:

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8 Strategies to Future-Proofing Your Business & Gaining Competitive Advantage

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The Power of Harnessing Strategic Foresight

8 Strategies to Future-Proofing Your Business & Gaining Competitive Advantage

GUEST POST from Teresa Spangler

“Patience and foresight are the two most important qualities in business.” — Henry Ford

In the dynamic business landscape of the 21st century, strategic foresight stands as the beacon that lights the path toward future-proofing businesses and gaining a competitive advantage. More than a mere tool for predicting trends, it is a sophisticated compass that allows businesses to navigate the turbulence of change, seize emerging opportunities, and ensure long-term sustainability.

Below are eight key strategies that form the backbone of strategic foresight. These strategies will enable you to effectively navigate the future, transforming uncertainties into opportunities, and driving your business towards lasting success:

1. Leveraging the “Got You There Shuffle”

Adapting to the future begins with understanding the past. Grounded in the wisdom of renowned leadership thinker Marshall Goldsmith’s philosophy, “What Got You Here Won’t Get You There,” businesses are urged to reflect on their past successes. Unpack what led to your success and how it can be reshaped to meet future demands. The key here is not merely sticking to what has worked before but reshuffling and reimagining these elements to adapt to new realities.

2. Embrace the Power of Imagination

Building a resilient business requires thinking beyond the constraints of the present. Push the boundaries of your team’s creative thinking, considering the possibilities and the seemingly impossible. Encourage a culture where imagination is not restricted but nurtured. Remember, today’s unimaginable can become tomorrow’s reality. Your next breakthrough idea might just be hidden in the peripheries of your imagination.

3. Mastering the Anticipation Game

The future, by its nature, is laden with ‘what-ifs.’ Anticipate all possible scenarios – from the most optimistic to the most challenging. Proactively playing the anticipation game enables you to create effective plans to navigate potential pitfalls and seize emerging opportunities. With a well-thought-out contingency plan in place, you ensure the resilience of your business no matter the scenario.

4. Celebrating Success and Embracing failure

Understanding each scenario’s potential outcomes- success and failure – provides crucial insights for your business strategy. Create detailed visualizations of success and failure: identify potential pitfalls, anticipate customer challenges, and plan for various market dynamics. This allows you to monitor progress and adjust your course as necessary, ensuring you remain on the path to success.

 As the world evolves, competitive advantage will increasingly belong to those who can anticipate change, adapt swiftly, and reinvent themselves. Through strategic foresight, you can build a future-proof business that doesn’t merely survive change but leverages it for continued success. Remember, resilience isn’t just about bouncing back; it’s about bouncing forward.

5. Encouraging Cross-Pollination of Ideas

In an interconnected business world, fostering a culture of cross-pollination of ideas can help companies anticipate future trends and devise innovative solutions. Encourage your team members to collaborate, blend insights from different industries, and develop fresh perspectives. Not only does this approach boost creativity, but it also leads to more robust strategies capable of weathering future uncertainties.

6. Regular Horizon Scanning

Horizon scanning is a strategic foresight tool that systematically explores and interprets the business landscape to identify emerging trends, opportunities, and threats. Regular horizon scanning enables businesses to keep their finger on the pulse of change and stay ahead of the curve.

7. Building Learning Organizations

An organization that learns from its past, observes the present, and uses that knowledge to inform the future has a significant competitive advantage. Promote a culture of continuous learning within your organization, where failures are seen as opportunities for improvement and successes as steppingstones towards greater innovation.

8. Implementing Backcasting Techniques

Backcasting is a strategic planning method that starts with defining a desirable future and then works backward to identify the steps necessary to achieve that future. It enables businesses to establish a clear vision and map a path aligning with their long-term strategic objectives.

 Shaping the Future through Strategic Foresight

Navigating the future may seem daunting, given its inherent unpredictability. However, with strategic foresight, businesses can convert uncertainty into an opportunity-filled landscape. Implementing these strategies equips your organization with the agility and resilience needed to respond to change and shape the future.

The crux of strategic foresight lies in understanding that the future isn’t something that happens to us – it’s something we can influence. As business leaders, we can turn our visions for the future into reality. By embracing strategic foresight, we gain the ability to foresee, adapt, innovate, and ultimately lead in an evolving business landscape. It’s not about predicting the future but about making informed decisions today that will shape the future of our organizations.

Additional Insights from Teresa Spangler:

Podcast links:

FutureForward on Linkedin | Plazabridge Group |  Spotify

Apple Podcast | iHeart Radio  |  Podcast |Youtube |Amazon  |Google  |  Podcast Addict

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A Guide to Harnessing the Power of Foresight

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Unlock Your Company’s Full Potential

A Guide to Harnessing the Power of Foresight

GUEST POST from Teresa Spangler

Foresight is the superpower of the 21st century business world, allowing companies to see beyond the horizon and seize opportunities before they become trends.

Innovation has always been the driving force behind progress and growth in the business world. However, in today’s rapidly changing landscape, it has become even more essential to stay ahead of the curve and uncover major shifts and hidden opportunities to remain competitive. Companies that can harness the power of foresight and innovate in response to changing market conditions will be well-positioned to succeed in the years ahead.

So, what exactly is foresight, and how can it be leveraged to drive innovation? Simply put, foresight is the ability to anticipate and prepare for future trends and developments. It involves a deep understanding of the current landscape and an awareness of emerging technologies, consumer preferences, and macroeconomic forces. By staying attuned to these trends and developments, companies can stay ahead of the curve and take advantage of new opportunities.

Company leaders can take several key actions to tap into the power of foresight and drive innovation in their organizations. Here are a few steps to get started:

1. Develop a culture of innovation: To truly drive innovation, creating a culture that encourages and supports creative thinking and risk-taking is essential. This can be accomplished through a variety of means, including:

  • Encouraging open and transparent communication among employees
  • Providing opportunities for employees to share their ideas and collaborate with others
  • Offering training and development programs that help employees develop new skills and knowledge
  • Encouraging a “fail fast, learn fast” mentality

2. Invest in research and development: To stay ahead of the curve and uncover new opportunities, companies must be willing to invest in research and development. This could involve dedicating resources to exploring new technologies, conducting market research, or experimenting with new business models.

  • Protect your ideas is easier now leveraging the blockchain, sign up and protect your ideas at no charge for the first three and manage the features along the sprint cycles. Link

3. Foster partnerships and collaborations: Collaboration is key to unlocking the full potential of innovation. By working with other companies, universities, and organizations, companies can access new ideas, technologies, and expertise that would be difficult to acquire on their own.

  • Your best customers want to be your most collaborative partners. How are you engaging them in foresight and planning for the future?
  • Stay connected to customers: Understanding customer needs and preferences is critical to driving innovation. Companies should regularly engage with customers and solicit feedback to stay attuned to their changing needs.

4. Embrace new technologies: Technology is driving many of the significant shifts and hidden opportunities in the business world. Companies that are able to embrace new technologies and leverage them to improve their products and services will be well-positioned to succeed. Seems so simple these days, but there are so many new technologies.

  • Bring in experts to keep you abreast of new ways technologies are integrating
  • Explore a new technology in with a different set of filters – break it down and break down how you might use it to innovation.

5. Be open to change: Finally, companies must be willing to embrace change and be flexible in their approach. The world is constantly evolving, and companies that are able to adapt and evolve in response to new trends and developments will be better positioned to succeed. Are you tired of hearing BE OPEN TO CHANGE? I imagine so, it’s fatiguing all the change we’ve been through the last 4 years however, change in the world is accelerating, keeping pace can be daunting.

  • Ensure you have people with eyes on the future
  • Create foresight team and create scenarios of your future
  • Imagine the best possible change but also imagine the downside “what ifs”

The business world is changing rapidly, and companies that can stay ahead of the curve and innovate in response to shifting market conditions will be well-positioned to succeed. By tapping into the power of foresight and taking the necessary steps to drive innovation, company leaders can unlock new opportunities and stay ahead of the competition. So why wait? Start taking action today and seize the opportunities that lie ahead.

FutureForward podcasts (and videos) are now available on your favorite Channel:

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Top 10 Human-Centered Change & Innovation Articles of December 2022

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Top 10 Human-Centered Change & Innovation Articles of December 2022Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are December’s ten most popular innovation posts:

  1. Forbidden Truth About Innovation — by Robyn Bolton

  2. A Letter to Innovation Santa — by John Bessant

  3. Preserving Ecosystems as an Innovation Superpower — by Pete Foley

  4. What is a Chief Innovation Officer? — by Art Inteligencia

  5. If You Can Be One Thing – Be Effective — by Mike Shipulski

  6. How to Drive Fear Out of Innovation — by Teresa Spangler

  7. 3 Steps to Find the Horse’s A** In Your Company (and Create Space for Innovation) — by Robyn Bolton

  8. Six Ways to Stop Gen-Z from Quiet Quitting — by Shep Hyken

  9. Overcoming the Top 3 Barriers to Customer-Centricity — by Alain Thys

  10. Designing Innovation – Accelerating Creativity via Innovation Strategy — by Douglas Ferguson

BONUS – Here are five more strong articles published in November that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last three years:

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.






What are Strategic and Market Foresight?

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What are Strategic and Market Foresight?

by Braden Kelley

In my previous article What’s Next – Through the Looking Glass we explored the notion that time is not linear and this is a key part of the FutureHacking™ mindset.

To paraphrase, we get to the future not in a straight line, but by hopping from lily pad to lily pad and as we do so our landings create ripples outward in all directions and our jump direction choices and the amplitude of the ripples at each waypoint determines the shape of our path choice and our view on the potential future. And ultimately futurology and futurism are the disciplines of exploring potential, possible and preferable futures.

Only from a continuous commitment to this exploration can any organization have any chance of ongoing success. But trying to make sense of the future and to find productive ways to shape it – feels incredibly dauting to most people.

To simplify this complexity, I created the FutureHacking™ methodology and tools to enable us average humans to become our own futurist.

“FutureHacking™ is the art and science of getting to the future first.”

This is our goal. To get better at finding the best possible path and the best ripples to amplify. Doing so optimizes our distance and chosen directions so that we arrive at our preferred future. The FutureHacking™ methodology and tools make this not only possible, but accessible, so that we’ll put in the work – and reap the benefits!

This article is another in a series designed to make foresight and futurology accessible to the average business professional. Below we will look at what Strategic and Market Foresight are and how they drive ongoing business success. First some definitions:

  • Strategic Foresight is about combining methods of futures work with those of strategic management. It is about understanding upcoming external changes in relation to internal capabilities and drivers.

  • Market Foresight is about the consideration of possible and probable futures in the organization’s relevant business environment, and about identifying new opportunities in that space.

  • Source: Aalto University

Strategic Foresight and Market Foresight are two tools in our toolbox as we sharpen our focus on the potential and possible futures as we work to define a preferable future and a path to creating it.

Market Foresight gives us permission to explore how the market we compete in is likely to change as we move forward. This includes looking at how customers may change, how their consumption of existing products and services might change, and how changing customer wants and needs will create the potential for new products, and services, and even markets. Economics, demographics, trends and other factors all have a factor to play here, and we need methods for exploring the impact of each.

Strategic Foresight gives us permission to make shifts in strategy. The magic happens when we productively look both internally and externally to identify the most important changes that we can influence AND that we would monitor. The better we can understand the external changes most likely to occur (or that we want to occur), the more focus we can bring to identifying the internal capabilities that we will need to strengthen and the capabilities that we will need to build OR to buy & integrate.

The most successful organizations do a good job of matching their timeline for strategic and capability changes to the pace of market changes that are occurring. And while not explicitly mentioned, the pacing and branching of technology is a big consideration in both Strategic Foresight and Market Foresight.

Good Market Foresight will give you a better view to where the lily pads will be, and good Strategic Foresight (and investments) will help strengthen your jumping legs and propel you through a more optimal path – increasing your chances of getting to the future first!

Public resources for those that want to learn more about Strategic Foresight:

To learn more about Market Foresight, increase your knowledge of:

  • Market Research methods
  • Trendwatching/Trendhunting
  • Innovation frameworks

FutureHacking™ is Within Our Grasp

I’ve created a collection of 20+ FutureHacking™ tools to help you be your own futurist.

These tools will be available to license soon, and I’ll be holding virtual, and possibly in-person, workshops to explain how to use these simple tools to identify a range of potential futures, to select a preferred future, and activities to help influence its realization.

I think you’ll really like them, but in the meantime, I invite you to share your thoughts on how you look at and plan for the future in the comments below.

Finally, make sure you’re subscribed to our newsletter to get our weekly collection of articles, along with updates on the forthcoming FutureHacking™ set of tools.

Keep innovating!


Accelerate your change and transformation success

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The Role of Strategic Foresight in Mapping the Future

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The Role of Strategic Foresight in Mapping the Future

GUEST POST from Chateau G Pato

In an increasingly dynamic and uncertain world, businesses and organizations need to cultivate a proactive mindset towards shaping their future. The advent of strategic foresight has provided a powerful framework for identifying potential future scenarios and making informed decisions. At the heart of strategic foresight lies the principle of human-centered design, which involves placing the needs, desires, and values of individuals at the forefront of decision-making processes. This article explores the critical role of strategic foresight in mapping the future by leveraging human-centered design principles, supported by two case studies to illustrate its efficacy.

Case Study 1: The Evolution of Transportation

The transportation industry has witnessed profound changes due to emerging technologies and evolving consumer expectations. In this case study, we will explore how strategic foresight enabled a major automobile manufacturer to anticipate future mobility trends and innovate accordingly.

Identifying Emerging Trends: By leveraging strategic foresight methods, the automobile manufacturer sought to understand the drivers of change influencing transportation, such as urbanization, environmental concerns, and technological advancements. By analyzing a wide range of inputs, including consumer insights and trend analysis, they identified several potential future scenarios.

Developing Future Scenarios: Through envisioning different future states, the automobile manufacturer created scenarios that covered a spectrum of possibilities. These scenarios incorporated various socio-economic, technological, and environmental factors. Each scenario was designed to challenge traditional assumptions and foster innovative thinking.

Designing Human-Centered Solutions: Integrating human-centered design principles, the manufacturer engaged with a diverse set of stakeholders. They conducted user research, including ethnographic studies, to understand the changing needs and aspirations of people in the context of future transportation scenarios. These insights informed the development of mobility solutions that aligned with the emerging societal demands.

Outcome: The strategic foresight exercise allowed the automobile manufacturer to pivot towards a more decentralized, sustainable, and user-centric approach. By integrating electric vehicles, shared mobility solutions, and autonomous driving capabilities, they successfully positioned themselves as a leader in this new era of transportation.

Case Study 2: Enhancing Healthcare Delivery

The healthcare sector faces numerous challenges, ranging from rising costs to an aging population. This case study demonstrates how a hospital system utilized strategic foresight to transform its care delivery model and improve patient outcomes.

Anticipating Future Needs: The hospital system employed strategic foresight methodologies to understand the emerging needs and potential disruptors in the healthcare landscape. This involved analyzing demographic trends, advances in medical technology, and evolving patient preferences.

Co-Creating Future Scenarios: Through collaborative workshops and engagements with healthcare professionals, patients, and experts, the hospital system developed a set of future scenarios. These scenarios explored different facets of healthcare, including preventive care, personalized medicine, and digital health solutions. By embracing divergent perspectives, the system gained critical insights into the possible trajectories of healthcare delivery.

Prototyping and Iterating Solutions: Recognizing the value of iterative design, the hospital system prototyped various interventions aligned with each scenario. These prototypes included novel care models, patient engagement platforms, and technology-enabled solutions. Regular feedback loops and user testing helped refine and improve these solutions.

Impact: By embedding strategic foresight techniques in their organizational culture, the hospital system experienced a paradigm shift in healthcare delivery. They embraced preventative care strategies, introduced patient-centered services, and harnessed digital solutions to enhance the overall patient experience and outcomes. Furthermore, their foresight-led approach enabled them to adapt swiftly to subsequent disruptions, including the COVID-19 pandemic.

Conclusion

Strategic foresight, when integrated with human-centered design principles, enables organizations to navigate the complexities of an uncertain future and create meaningful impact. By conducting rigorous research, envisioning future scenarios, and designing for human needs, businesses and institutions can strategically position themselves to capitalize on emerging opportunities. The case studies presented highlight the power of strategic foresight as a transformative framework, unlocking new possibilities and shaping a better future for individuals and society at large.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

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Exploring the Benefits of Group Foresight

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Exploring the Benefits of Group Foresight

GUEST POST from Art Inteligencia

Foresight is the process of predicting the future, whether it is on an individual, organizational, or industry level. Group foresight allows multiple voices and points of view to be stimulating discussions and debates, offering valuable insights for accurate future predictions. Group foresight offers multiple benefits, which has been evident in a range of case studies.

Collaboration and Critical Thinking

The first benefit of group foresight is that it encourages collaboration and critical thinking. This is important to breaking into new areas of analysis, as different perspectives and ideas can open a new dialogue on a particular topic. In a case study conducted by the University of Dayton, faculty leaders explored possible scenarios for their university’s future. The group was asked to explore the various diverse University contexts, such as the changing student demographics and the regulatory environment, among other things. Through a facilitated discussion among the participants, a collective vision for the University’s future was created, which was later implemented in the University’s strategic plan.

Understanding the External Environment

The second benefit of group foresight is that it creates an understanding of the external environment. This is especially important in industries like finance, which are under constant market fluctuation and change. Group foresight can provide a platform for discerning underlying trends in the market and seeing their potential impact on the organization’s future. In a case study conducted by the Foresight Team of the Bank of Australia, the team organized a series of workshops, where different stakeholders were invited to explore future scenarios and analyze their potential impacts. These workshops allowed the participants to gain an insight into the future of the market and the industry, thus enabling the Bank to better position itself in this constantly changing environment.

Conclusion

Group foresight is a valuable tool for organizations and businesses looking to take a deeper dive into the future. By encouraging collaboration and critical thinking, as well as understanding the external environment, group foresight provides insights on how to create and implement successful plans. These benefits are evident from a range of case studies, making it a valuable tool for any organization looking towards the future.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

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