Category Archives: Futurology

4 Simple Steps to Becoming Your Own Futurist

An Introduction to the FutureHacking™ methodology

FutureHacking Foresight and Futurist Primer

by Braden Kelley

The starting point for becoming your own futurist is of course to first understand what futurology (or a futurist) is. Then we must also understand what strategic and market foresight are as well.

What is Futurology (or a Futurist)?

  • Futures studies, futures research, futurism or futurology is the systematic, interdisciplinary and holistic study of social and technological advancement, and other environmental trends, often for the purpose of exploring how people will live and work in the future. Predictive techniques, such as forecasting, can be applied, but contemporary futures studies scholars emphasize the importance of systematically exploring alternatives.

Source: Wikipedia

What are Strategic and Market Foresight?

  • Strategic Foresight is about combining methods of futures work with those of strategic management. It is about understanding upcoming external changes in relation to internal capabilities and drivers.
  • Market Foresight is about the consideration of possible and probable futures in the organization’s relevant business environment, and about identifying new opportunities in that space.

Source: Aalto University

Now we are ready to look at the four simple, but powerful steps to becoming your own futurist using the FutureHacking™ methodology:

STEP ONE: Picking the Signals That Matter

FutureSignals™ Radar & NowBuilder™ Canvas

  • Identify up to the eight most critical signals to monitor or amplify in order to look back, reach an innovation goal, describe them and capture for each signal what the status quo, small change and big change scenarios might look like – and which scenario is most likely.

STEP TWO: Mapping Signal Evolution

FutureSignals™ Radar Summary & Tracking

  • Summarize the most likely scenarios for up to the eight most critical signals along with their descriptions and whether you plan to monitor or amplify each. Use a tracking sheet to record changes in the signal over time – revisit and re-prioritize as needed.

STEP THREE: Choosing the Possible, Probable and Preferable Future

FutureCanvas™ & Picker (macro view)

  • Leveraging your FutureSignals™ summary, create a headline for an imagined future. Then capture the problems that have been solved, how society has changed, the new problems that may now exist and what we must do to shape the future. Rinse and Repeat.

STEP FOUR: Making Your Preferable Future a Reality

FutureSignals™ & FutureCanvas™ Action Plans (micro)

  • Leveraging your FutureSignals™ summary, create a headline for an imagined future. Then capture the key signals related to this headline, how the customer is changing and how the company must change in response.

These four simple steps to becoming your own futurist are accelerated by adopting the 20 new tools of the Futurehacking™ methodology that I have created.

“FutureHacking™ is the art and science of getting to the future first.”

It’s a methodology I’ve created that contains a suite of simple, but powerful tools at its core that will enable you to be your own futurist.

FutureHacking™ is designed to make foresight and futurology accessible to the average business professional.

Prototyping the Future

FutureHacking™ is a revolutionary approach that empowers cross-functional leadership teams to visually prototype the future and collaboratively create the roadmap and guideposts for manifesting your preferred, possible future.

FutureHacking Tool Collection

Why is Investing in Futures Research (or a Futurist) important?

  • Every stakeholder-responsible organization is compelled to realize its vision, execute its strategy, and achieve its goals – indefinitely. But, the future is uncertain. We cannot extrapolate that what has made an organization successful this year or last year will make it succeed in future years. Responsible organizations must invest in understanding the possible futures and realizing their preferable future. FutureHacking™ makes this investment much easier, cheaper and faster – helping you get to the future first.

“FutureHacking™ tools help you facilitate the future.”

Click the image to download a PDF flipbook:

Two Ways to Join the FutureHacking™ Ecosystem

  • Data and trend research partners to create service offerings as an input into the FutureSignals™ component
  • Futurists, consulting partners, and technology providers (interactive whiteboarding, etc.) to get FutureHacking™ certified and profit from the delivery of services to help people leverage the FutureSignals™, NowBuilder™ and FutureCanvas™ tools

One Way to Connect and Succeed

Contact me if you think you have a compelling partnership value proposition and subscribe to my newsletter below to find out when the certification program and facilitated off-site offerings are launched!

Image credit: Pixabay

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Top 100 Innovation and Transformation Articles of 2023

Top 100 Innovation and Transformation Articles of 2023

2021 marked the re-birth of my original Blogging Innovation blog as a new blog called Human-Centered Change and Innovation.

Many of you may know that Blogging Innovation grew into the world’s most popular global innovation community before being re-branded as InnovationExcellence.com and being ultimately sold to DisruptorLeague.com.

Thanks to an outpouring of support I’ve ignited the fuse of this new multiple author blog around the topics of human-centered change, innovation, transformation and design.

I feel blessed that the global innovation and change professional communities have responded with a growing roster of contributing authors and more than 17,000 newsletter subscribers.

To celebrate we’ve pulled together the Top 100 Innovation and Transformation Articles of 2023 from our archive of over 1,800 articles on these topics.

We do some other rankings too.

We just published the Top 40 Innovation Bloggers of 2023 and as the volume of this blog has grown we have brought back our monthly article ranking to complement this annual one.

But enough delay, here are the 100 most popular innovation and transformation posts of 2023.

Did your favorite make the cut?

1. Fear is a Leading Indicator of Personal Growth – by Mike Shipulski

2. The Education Business Model Canvas – by Arlen Meyers

3. Act Like an Owner – Revisited! – by Shep Hyken

4. Free Innovation Maturity Assessment – by Braden Kelley

5. The Role of Stakeholder Analysis in Change Management – by Art Inteligencia

6. What is Human-Centered Change? – by Braden Kelley

7. Sustaining Imagination is Hard – by Braden Kelley

8. The One Movie All Electric Car Designers Should Watch – by Braden Kelley

9. 50 Cognitive Biases Reference – Free Download – by Braden Kelley

10. A 90% Project Failure Rate Means You’re Doing it Wrong – by Mike Shipulski

11. No Regret Decisions: The First Steps of Leading through Hyper-Change – by Phil Buckley

12. Reversible versus Irreversible Decisions – by Farnham Street

13. Three Maps to Innovation Success – by Robyn Bolton

14. Why Most Corporate Innovation Programs Fail (And How To Make Them Succeed) – by Greg Satell

15. The Paradox of Innovation Leadership – by Janet Sernack

16. Innovation Management ISO 56000 Series Explained – by Diana Porumboiu

17. An Introduction to Journey Maps – by Braden Kelley

18. Sprint Toward the Innovation Action – by Mike Shipulski

19. Marriott’s Approach to Customer Service – by Shep Hyken

20. Should a Bad Grade in Organic Chemistry be a Doctor Killer? – NYU Professor Fired for Giving Students Bad Grades – by Arlen Meyers, M.D.

21. How Networks Power Transformation – by Greg Satell

22. Are We Abandoning Science? – by Greg Satell

23. A Tipping Point for Organizational Culture – by Janet Sernack

24. Latest Interview with the What’s Next? Podcast – with Braden Kelley

25. Scale Your Innovation by Mapping Your Value Network – by John Bessant

26. Leveraging Emotional Intelligence in Change Leadership – by Art Inteligencia

27. Visual Project Charter™ – 35″ x 56″ (Poster Size) and JPG for Online Whiteboarding – by Braden Kelley

28. Unintended Consequences. The Hidden Risk of Fast-Paced Innovation – by Pete Foley

29. A Shortcut to Making Strategic Trade-Offs – by Geoffrey A. Moore

30. 95% of Work is Noise – by Mike Shipulski


Build a common language of innovation on your team


31. 8 Strategies to Future-Proofing Your Business & Gaining Competitive Advantage – by Teresa Spangler

32. The Nine Innovation Roles – by Braden Kelley

33. The Fail Fast Fallacy – by Rachel Audige

34. What is the Difference Between Signals and Trends? – by Art Inteligencia

35. A Top-Down Open Innovation Approach – by Geoffrey A. Moore

36. FutureHacking – Be Your Own Futurist – by Braden Kelley

37. Five Key Digital Transformation Barriers – by Howard Tiersky

38. The Malcolm Gladwell Trap – by Greg Satell

39. Four Characteristics of High Performing Teams – by David Burkus

40. ACMP Standard for Change Management® Visualization – 35″ x 56″ (Poster Size) – Association of Change Management Professionals – by Braden Kelley

41. 39 Digital Transformation Hacks – by Stefan Lindegaard

42. The Impact of Artificial Intelligence on Future Employment – by Chateau G Pato

43. A Triumph of Artificial Intelligence Rhetoric – Understanding ChatGPT – by Geoffrey A. Moore

44. Imagination versus Knowledge – Is imagination really more important? – by Janet Sernack

45. A New Innovation Sphere – by Pete Foley

46. The Pyramid of Results, Motivation and Ability – Changing Outcomes, Changing Behavior – by Braden Kelley

47. Three HOW MIGHT WE Alternatives That Actually Spark Creative Ideas – by Robyn Bolton

48. Innovation vs. Invention vs. Creativity – by Braden Kelley

49. Where People Go Wrong with Minimum Viable Products – by Greg Satell

50. Will Artificial Intelligence Make Us Stupid? – by Shep Hyken


Accelerate your change and transformation success


51. A Global Perspective on Psychological Safety – by Stefan Lindegaard

52. Customer Service is a Team Sport – by Shep Hyken

53. Top 40 Innovation Bloggers of 2022 – Curated by Braden Kelley

54. A Flop is Not a Failure – by John Bessant

55. Generation AI Replacing Generation Z – by Braden Kelley

56. ‘Innovation’ is Killing Innovation. How Do We Save It? – by Robyn Bolton

57. Ten Ways to Make Time for Innovation – by Nick Jain

58. The Five Keys to Successful Change – by Braden Kelley

59. Back to Basics: The Innovation Alphabet – by Robyn Bolton

60. The Role of Stakeholder Analysis in Change Management – by Art Inteligencia

61. Will CHATgpt make us more or less innovative? – by Pete Foley

62. 99.7% of Innovation Processes Miss These 3 Essential Steps – by Robyn Bolton

63. Rethinking Customer Journeys – by Geoffrey A. Moore

64. Reasons Change Management Frequently Fails – by Greg Satell

65. The Experiment Canvas™ – 35″ x 56″ (Poster Size) – by Braden Kelley

66. AI Has Already Taken Over the World – by Braden Kelley

67. How to Lead Innovation and Embrace Innovative Leadership – by Diana Porumboiu

68. Five Questions All Leaders Should Always Be Asking – by David Burkus

69. Latest Innovation Management Research Revealed – by Braden Kelley

70. A Guide to Effective Brainstorming – by Diana Porumboiu

71. Unlocking the Power of Imagination – How Humans and AI Can Collaborate for Innovation and Creativity – by Teresa Spangler

72. Rise of the Prompt Engineer – by Art Inteligencia

73. Taking Care of Yourself is Not Impossible – by Mike Shipulski

74. Design Thinking Facilitator Guide – A Crash Course in the Basics – by Douglas Ferguson

75. What Have We Learned About Digital Transformation Thus Far? – by Geoffrey A. Moore

76. Building a Better Change Communication Plan – by Braden Kelley

77. How to Determine if Your Problem is Worth Solving – by Mike Shipulski

78. Increasing Organizational Agility – by Braden Kelley

79. Mystery of Stonehenge Solved – by Braden Kelley

80. Agility is the 2023 Success Factor – by Soren Kaplan


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81. The Five Gifts of Uncertainty – by Robyn Bolton

82. 3 Innovation Types Not What You Think They Are – by Robyn Bolton

83. Using Limits to Become Limitless – by Rachel Audige

84. What Disruptive Innovation Really Is – by Geoffrey A. Moore

85. Today’s Customer Wants to Go Fast – by Shep Hyken

86. The 6 Building Blocks of Great Teams – by David Burkus

87. Unlock Hundreds of Ideas by Doing This One Thing – Inspired by Hollywood – by Robyn Bolton

88. Moneyball and the Beginning, Middle, and End of Innovation – by Robyn Bolton

89. There are Only 3 Reasons to Innovate – Which One is Yours? – by Robyn Bolton

90. A Shortcut to Making Strategic Trade-Offs – by Geoffrey A. Moore

91. Customer Experience Personified – by Braden Kelley

92. 3 Steps to a Truly Terrific Innovation Team – by Robyn Bolton

93. Building a Positive Team Culture – by David Burkus

94. Apple Watch Must Die – by Braden Kelley

95. Kickstarting Change and Innovation in Uncertain Times – by Janet Sernack

96. Take Charge of Your Mind to Reclaim Your Potential – by Janet Sernack

97. Psychological Safety, Growth Mindset and Difficult Conversations to Shape the Future – by Stefan Lindegaard

98. 10 Ways to Rock the Customer Experience In 2023 – by Shep Hyken

99. Artificial Intelligence is Forcing Us to Answer Some Very Human Questions – by Greg Satell

100. 23 Ways in 2023 to Create Amazing Experiences – by Shep Hyken

Curious which article just missed the cut? Well, here it is just for fun:

101. Why Business Strategies Should Not Be Scientific – by Greg Satell

These are the Top 100 innovation and transformation articles of 2023 based on the number of page views. If your favorite Human-Centered Change & Innovation article didn’t make the cut, then send a tweet to @innovate and maybe we’ll consider doing a People’s Choice List for 2023.

If you’re not familiar with Human-Centered Change & Innovation, we publish 1-6 new articles every week focused on human-centered change, innovation, transformation and design insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook feed or on Twitter or LinkedIn too!

Editor’s Note: Human-Centered Change & Innovation is open to contributions from any and all the innovation & transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have a valuable insight to share with everyone for the greater good. If you’d like to contribute, contact us.

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What Pundits Always Get Wrong About the Future

What Pundits Always Get Wrong About the Future

GUEST POST from Greg Satell

Peter Thiel likes to point out that we wanted flying cars, but got 140 characters instead. He’s only partly right. For decades futuristic visions showed everyday families zipping around in flying cars and it’s true that even today we’re still stuck on the ground. Yet that’s not because we’re unable to build one. In fact the first was invented in 1934.

The problem is not so much with engineering, but economics, safety and convenience. We could build a flying car if we wanted to, but to make one that can compete with regular cars is another matter entirely. Besides, in many ways, 140 characters are better than a flying car. Cars only let us travel around town, the Internet helps us span the globe.

That has created far more value than a flying car ever could. We often fail to predict the future accurately because we don’t account for our capacity to surprise ourselves, to see new possibilities and take new directions. We interact with each other, collaborate and change our priorities. The future that we predict is never as exciting as the one we eventually create.

1. The Future Will Not Look Like The Past

We tend to predict the future by extrapolating from the present. So if we invent a car and then an airplane, it only seems natural that we can combine the two. If family has a car, then having one that flies can seem like a logical next step. We don’t look at a car and dream up, say, a computer. So in 1934, we dreamed of flying cars, but not computers.

It’s not just optimists that fall prey to this fundamental error, but pessimists too. In Homo Deus, author and historian Yuval Noah Harari points to several studies that show that human jobs are being replaced by machines. He then paints a dystopian picture. “Humans might become militarily and economically useless,” he writes. Yeesh!

Yet the picture is not as dark as it may seem. Consider the retail apocalypse. Over the past few years, we’ve seen an unprecedented number of retail store closings. Those jobs are gone and they’re not coming back. You can imagine thousands of retail employees sitting at home, wondering how to pay their bills, just as Harari predicts.

Yet economist Michael Mandel argues that the data tell a very different story. First, he shows that the jobs gained from e-commerce far outstrip those lost from traditional retail. Second, he points out that the total e-commerce sector, including lower-wage fulfillment centers, has an average wage of $21.13 per hour, which is 27 percent higher than the $16.65 that the average worker in traditional retail earns.

So not only are more people working, they are taking home more money too. Not only is the retail apocalypse not a tragedy, it’s somewhat of a blessing.

2. The Next Big Thing Always Starts Out Looking Like Nothing At All

Every technology eventually hits theoretical limits. Buy a computer today and you’ll find that the technical specifications are much like they were five years ago. When a new generation of iPhones comes out these days, reviewers tout the camera rather than the processor speed. The truth is that Moore’s law is effectively over.

That seems tragic, because our ability to exponentially increase the number of transistors that we can squeeze onto a silicon wafer has driven technological advancement over the past few decades. Every 18 months or so, a new generation of chips has come out and opened up new possibilities that entrepreneurs have turned into exciting new businesses.

What will we do now?

Yet there’s no real need to worry. There is no 11th commandment that says, “Thou shalt compute with ones and zeros” and the end of Moore’s law will give way to newer, more powerful technologies, like quantum and neuromorphic computing. These are still in their nascent stage and may not have an impact for at least five to ten years, but will likely power the future for decades to come.

The truth is that the next big thing always starts out looking like nothing at all. Einstein never thought that his work would have a practical impact during his lifetime. When Alexander Fleming first discovered penicillin, nobody noticed. In much the same way, the future is not digital. So what? It will be even better!

3. It’s Ecosystems, Not Inventions, That Drive The Future

When the first automobiles came to market, they were called “horseless carriages” because that’s what everyone knew and was familiar with. So it seemed logical that people would use them much like they used horses, to take the occasional trip into town and to work in the fields. Yet it didn’t turn out that way, because driving a car is nothing like riding a horse.

So first people started taking “Sunday drives” to relax and see family and friends, something that would be too tiring to do regularly on a horse. Gas stations and paved roads changed how products were distributed and factories moved from cities in the north, close to customers, to small towns in the south, where land and labor were cheaper.

As the ability to travel increased, people started moving out of cities and into suburbs. When consumers could easily load a week’s worth of groceries into their cars, corner stores gave way to supermarkets and, eventually, shopping malls. The automobile changed a lot more than simply how we got from place to place. It changed our way of life in ways that were impossible to predict.

Look at other significant technologies, such as electricity and computers, and you find a similar story. It’s ecosystems, rather than inventions, that drive the future.

4. We Can Only Validate Patterns Going Forward

G. H. Hardy once wrote that, “a mathematician, like a painter or poet, is a maker of patterns. If his patterns are more permanent than theirs, it is because they are made with ideas.” Futurists often work the same way, identifying patterns in the past and present, then extrapolating them into the future. Yet there is a substantive difference between patterns that we consider to be preordained and those that are to be discovered.

Think about Steve Jobs and Apple for a minute and you will probably recognize the pattern and assume I misspelled the name of his iconic company by forgetting to include the “e” at the end. But I could have just have easily been about to describe an “Applet” he designed for the iPhone or some connection between Jobs and Appleton WI, a small town outside Green Bay.

The point is that we can only validate patterns going forward, never backward. That, in essence, is what Steve Blank means when he says that business plans rarely survive first contact with customers and why his ideas about lean startups are changing the world. We need to be careful about the patterns we think we see. Some are meaningful. Others are not.

The problem with patterns is that future is something we create, not some preordained plan that we are beholden to. The things we create often become inflection points and change our course. That may frustrate the futurists, but it’s what makes life exciting for the rest of us.

— Article courtesy of the Digital Tonto blog and previously appeared on Inc.com
— Image credit: Pixabay

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Thinking Like a Futurist

Thinking Like A Futurist

GUEST POST from Ayelet Baron

A CEO’s recent request for a workshop on Thinking Like a Futurist got me thinking. We all have the power to engage with the unknown and be active players in shaping our future.

Imagine being invited to attend an interactive workshop where you bring an item—real or conceptual—that might shape life two decades from now. What’s your “future artifact”?

Thinking like a futurist is not a guessing game. We become navigators with a vast imagination and curiosity. We observe, consider possible scenarios, and ask what it means for us. It’s about connecting today’s reality with a horizon full of opportunities; not problems to be solved.

We do more than just talk about the future. We connect with people from different backgrounds to get a full view of what’s coming. The goal is to highlight futures that make us want to be a part of them right away.

Being a futurist isn’t just about thinking; we spark action. We highlight opportunities that need our focus now, setting the stage for a healthy future for everyone. We lead in a way that combines tech with our human side. First comes our purpose, and the rest falls into place.

If life doesn’t improve for people, it won’t be because our machines are too smart or not smart enough. It will be because we quit dreaming big. If we ever stop imagining and creating, then we’re no different from machines.

Navigators of Possibilities

Business landscapes are evolving at a dizzying pace. The old playbooks no longer work and structures are falling apart. This is especially true when tech and systems mess with our mental health and keep unconscious leaders in place.

The way forward? Craft vibrant visions of the future and dive headfirst into experimentation. We’re not confined to notions of success or failure; it’s about exploring what comes to life when ideas turn into tangible creations that suppprt our wellbeing.

Being a futurist helps you see the big picture. Looking at many kinds of work and gathering ideas makes our view of the future richer. Waiting to see what the future brings? That’s like missing out on life.

We can take charge. When we know different ways the future could go, we can change course. Even if something unexpected happens, we’re ready for playing with the mystery of the unknown.

So why not envision a world where we’re all futurists? A world where we don’t dwell in the past but engage fully with the present, piloting new possibilities right here, right now.

Imagination is our window into the future. Advancing the edge of possibility means that someday, with our contributions, these visions of the future can become a reality.

Maybe each one of us in not only an architect of the future but also is here to be an architect of our own humanity.

Architects shape more than just buildings; they shape experiences. They create parks that invite community gatherings, libraries that become havens for thought, and community centers that encourage social bonds.

As an architect of humanity, we know what’s healthy and unhealthy for us so we create a healthy life.

Let’s focus on creating a future that nurtures our humanity, supports our values, and deepens our connections with each other. Opening doors wide to our future is crucial to thinking like a futurist.

Think a Futurist could help your organization thrive? Reach out to dive deeper into possibilities …

First published, 9.21.23 Daily Trek.

Image credit: Pexels

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Navigating the Unpredictable Terrain of Modern Business

Shifting Sands

Navigating the Unpredictable Terrain of Modern Business

GUEST POST from Teresa Spangler

If you ask me, ‘So what is your business model?’ Our business model’s always about shifting to higher value opportunities. Ginni Rometty

Navigating the Unpredictable Terrain of Modern Business

The adage “a rolling stone gathers no moss” takes on a new dimension in an ever-evolving world. In the corporate jungle, we can’t afford the luxury of simply rolling ahead aimlessly. We’re not just stones; captains steering ships through stormy seas, constantly adjusting our sails amidst changing winds and turbulent waters. Balancing short-term urgencies with long-term visions is an art and science in itself. How do I transition from an overwhelmed executive to a masterful strategist? Dive in with me, and let’s chart this exhilarating course together.

Welcome to the Quicksand!

Business landscapes today are as unpredictable as they are dynamic. With swift technological leaps, fluctuating consumer appetites, and relentless competition, it often feels like you’re playing chess on a board that’s constantly reshaping itself. Yet, that sinking sensation can transform into a firm foothold with the right strategies and mindset. Let’s unravel the secrets:

1. Turn into Business Chameleons

Agility is the still the new cool. Embrace it. An agile organization is like a well-oiled transformer, ready to change form and function with market trends. Bill Gates is known for being a long time agile leader. “Success today requires the agility and drive to rethink, reinvigorate, react, and reinvent.” In the face of regenerative AI and so many technological advances this quote has never been truer!  Transforming your organization into business chameleon leaders could have significant benefits. You’re rarely left behind and always ready to grab new opportunities.

How to:

  • Promote a culture of flexibility: Encourage the “Yes, we can!” spirit.
  • Make innovation your best friend: Regular brainstorming sessions, innovation labs, or ‘Shark Tank’ style pitches can be fantastic.
  • Flex your strategies: Don’t stick to one path like a GPS with a weak signal. Adapt, change, and grow.

2. Balancing Act with Objectives

Picture this: You’re walking a tightrope, balancing a feather in one hand (short-term goal) and a bowling ball (long-term goal) in the other. Sounds tough? This scenario may be! So let’s come down to steadier grounds. Balancing short and long-term goals is an art and a science.

Strategic Planning and Prioritization

o  Planning is at the core of balancing short and long-term goals. It involves setting clear, measurable goals and creating a roadmap.

o  Begin with your long-term goals (3-5 years), and then break them down into shorter-term goals (1 year, quarterly, monthly). This way, you create a clear path towards your long-term vision.

o  Prioritize your goals based on their impact on your long-term objectives. This ensures you’re always working towards your big picture goals, even while tackling immediate tasks.

Flexible Resource Allocation

o  A flexible resource allocation strategy is key to balancing short and long-term goals.

o  Allocate resources (time, money, staff) to both short-term projects and long-term initiatives.

o  However, remain flexible and ready to reallocate resources as needed. For instance, you may temporarily divert more resources if a short-term opportunity arises that could greatly benefit the business.

Regular Progress Reviews

o  Regularly reviewing progress towards your goals is crucial.

o  Set specific milestones for both short-term and long-term goals. This will allow you to track progress and make necessary adjustments.

o  If you find you’re consistently missing short-term goals due to focusing too much on the long-term (or vice versa), it’s a sign that you need to reassess your balance and possibly adjust your strategy.

Balancing short-term and long-term goals is an ongoing process. It requires strategic planning, flexible resource allocation, and regular progress reviews. By employing these strategies, you can ensure your business stays focused on the present while keeping an eye on the future.

 Benefits:

  • Ensures survival today (short-term) and success tomorrow (long-term).
  • Enhances value for stakeholders.
  • Builds resilience in the organization.

Arm Yourself with Tools and Techniques

Like a Swiss army knife, these tools can get you out of any sticky situation:

  • Scenario Planning: Picture yourself as a fortune teller. Create different future scenarios based on market trends. Plan your strategies accordingly.
  • Key Performance Indicators (KPIs): These are your compasses in the business wilderness. They help you stay on track with both short and long-term goals.
  • Regular Strategy Reviews: Like annual medical check-ups, regular strategy reviews ensure your business is in good health and shape.
  • Stakeholder Engagement: This is not just a buzzword. Engage employees, customers, shareholders, etc. They provide valuable insights and help align business objectives.

3. Embracing Technological Disruption

In the business world, technology is the game-changer, the grand maestro orchestrating a symphony of innovation. For executives, it’s not just about staying up-to-date with the latest tech; it’s about anticipating the next ‘big thing’ and leveraging it to get an edge.

How to:

  • Build an innovation-focused IT team: Encourage them to explore emerging tech trends that can revolutionize your business.
  • Invest in training: Ensure your team has the skills to handle new technology.

Benefits:

  • Improved operational efficiency.
  • Greater customer satisfaction through personalized experiences.
  • Competitive advantage in the market.

4. Expansion into New Markets

Growing businesses often look to expand into new markets – it’s like exploring uncharted territories. It’s challenging but can be incredibly rewarding.

How to:

  • Research extensively: Understand the new market’s dynamics, customer behaviors, and potential competitors.
  • Adapt your product/service: Modify your offerings to cater to the needs of the new market.

Benefits:

  • Diversification of revenue streams.
  • Increased brand recognition and business growth.

5. Building Strategic Partnerships

Think of it as having a dance partner to help you waltz through the shifting sands. Strategic partnerships can provide resources, technology, or market access you don’t currently have.

How to:

  • Identify potential partners: Look for companies that complement your business and share your values.
  • Clearly define roles and objectives: Make sure both parties understand what they’re bringing to the table and what they expect in return.

Benefits:

  • Access to new resources, technology, or markets.
  • Shared risks and costs.

6. Customer-centric Approach

In a world where the customer is king, ignoring their needs is like shooting yourself in the foot. With every market shift, customer preferences change. It’s important to listen, learn, and adapt accordingly.

How to:

  • Gather feedback: Use surveys, interviews, or focus groups to understand your customer’s needs.
  • Incorporate feedback: Modify your products or services based on the insights gathered.

Benefits:

  • Increased customer loyalty and satisfaction.
  • Greater market share and profitability.

7. Sustainable Business Practices

The world is waking up to the importance of sustainability. And businesses are no different. Incorporating sustainable practices can help businesses stand out and thrive amidst market shifts.

How to:

  • Go green: Implement eco-friendly practices in your business operations.
  • Promote sustainability: Ensure that your business partners, suppliers, and customers know about your commitment to sustainability.

Benefits:

  • Enhanced brand image and reputation.
  • Attracting conscious consumers and, thus, increasing market share.

8. Effective Change Management

Change is scary. It’s the boogeyman under the business bed. But as the market shifts, change is inevitable. The key is managing it effectively so your business can adapt and your team is on board.

How to:

  • Communicate: Let your team know about upcoming changes and how it impacts them.
  • Train and support: Provide the necessary training and support to help your team adapt to the changes.

Benefits:

  • Smooth transition during periods of change.
  • Maintaining high morale and productivity levels in your team.

REFRESHER ON A FEW KNOWN CASE STUDIES:

Case Study: The Phoenix Rises

Remember Blockbuster? They were the big kid on the block in video rentals. Then, along came a little-known company called Netflix. Blockbuster didn’t adapt quickly, and we know how that story ends. Netflix, on the other hand, has continually adapted. They went from mailing DVDs to streaming, licensing content, and creating their own. It’s been quite the journey from the ‘little engine that could’ to the ‘big engine that did.’

Case Study: The Rise, Fall, and Rise Again of LEGO

LEGO, a beloved brand for many of us growing up, hit a wall in the early 2000s. Competition from video games and a lack of product focus almost led to their downfall. But they didn’t give up. LEGO turned things around by aligning their short-term and long-term goals, returning to their core product, and expanding into new ventures like movies and video games. It’s a testament to the fact that even when the sands shift beneath your feet, you can build a castle with the right strategies!

Case Study: The Digital Transformation of Domino’s Pizza

Once upon a time, Domino’s Pizza was just another pizza delivery company. But when online ordering began to gain traction, they seized the opportunity. They invested in their online ordering system and mobile app and embraced social media marketing. Today, Domino’s is seen as a tech-savvy pizza company. Their share price skyrocketed, and they’re now stiffly competing with Pizza Hut.

Case Study: Starbucks’ Embrace of Sustainability

Starbucks, one of the world’s largest coffee chains, took notice of the growing trend toward sustainability and decided to make a change. They’ve committed to reducing their environmental impact, from sustainable sourcing of their coffee to reducing waste. This commitment has helped Starbucks enhance its brand image and cater to environmentally conscious consumers.

Plazabridge Group Case Studies

The journey through the shifting sands of market change is daunting yet exciting. The real magic happens when we, as executives, adapt to these changes and ensure that our objectives align.

So, as you put on your boots to trudge through the sands, remember to keep your compass (goals) in hand, your team by your side, and your eyes on the horizon. And remember, the journey through the shifting sands is always easier when you’re not dragging your feet. So, let’s adapt, align, and conquer!

EMPLOYEES THE ENGINE TO YOUR BUSINESS

Let’s not forget, EMPLOYEES are not just cogs in the wheel. They’re the engine of your business. Engaging them in the efforts is like adding rocket fuel to your engine. They understand the ground realities, customer pain points, and operational hurdles. By involving them in decision-making, you benefit from their insights and build a more committed workforce. As the saying goes, “Alone we can do so little; together we can do so much.”

Staff engagement is like a secret weapon for businesses. It’s about creating an environment where employees feel valued, heard, and motivated to contribute their best. Here’s how you can tap into this powerful resource:

How to:

  • Encourage feedback: Let your team know their opinions matter. Whether through suggestion boxes, regular team meetings, or anonymous surveys, create channels for them to share their thoughts.
  • Involve them in decision-making: When making decisions that affect your team, include them. It could be through brainstorming sessions or by assigning them to task forces.
  • Recognize and reward: Appreciate the hard work and celebrate the wins. It could be a simple ‘thank you’ note or an employee of the month award. Recognition goes a long way in boosting morale and motivation.

Benefits:

  • Increased productivity: Employees who feel engaged and valued will likely be more productive.
  • Reduced turnover: Engaged employees are likelier to stick around, reducing the costs and disruptions associated with high staff turnover.
  • Better decision-making: By tapping into your team’s insights, you can make better-informed decisions.
  • Enhanced customer service: Happy employees often lead to happy customers. When your team is engaged, they’re more likely to deliver superior customer service.

So, there you have it, visionary leaders! An eight-step playbook to help you navigate the shifting sands of market changes. From being agile to aligning your goals, embracing technology to involving your team – it’s all about staying adaptable. As we journey through the shifting sands together, remember – it’s not just about surviving the change. It’s about thriving amidst it and becoming stronger on the other side. Now, let’s get out there and conquer those sands!

Navigating through the ever-shifting business sands can feel like being in constant flux. But as we’ve seen, by becoming agile, balancing objectives, embracing technological disruption, expanding into new markets, and building strategic partnerships, businesses don’t just survive but thrive. Yes, we all know, in the world of business, change is the only constant. With greater adaptability and alignment of goals, you can ride the waves of change to success. So, roll up your sleeves and get ready to dive into the dunes!

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Four Major Shifts Driving the 21st Century

Four Major Shifts Driving the 21st Century

GUEST POST from Greg Satell

In 1900, most people lived much like their ancestors had for millennia. They lived and worked on farms, using animal power and hand tools to augment their own abilities. They inhabited small communities and rarely, if ever, traveled far from home. They engaged in small scale violence and lived short, hard lives.

That would all change over the next century as we learned to harness the power of internal combustion, electricity and atoms. These advancements allowed us to automate physical labor on a large scale, engage in mass production, travel globally and wage violence that could level entire cities.

Today, at the beginning of a new century, we are seeing similar shifts that are far more powerful and are moving far more quickly. Disruption is no longer seen as merely an event, but a way of life and the fissures are there for all to see. Our future will depend on our determination to solve problems faster than our proclivity to continually create them.

1. Technology Shifts

At the turn of the 20th century, electricity and internal combustion were over a decade old, but hadn’t made much of an impact yet. That would change in the 1920s, as roads got built and new appliances that harnessed the power of electricity were invented. As ecosystems formed around new technologies, productivity growth soared and quality of life increased markedly.

There would be two more major technology shifts over the course of the century. The Green Revolution and the golden age of antibiotics in the 50s and 60s saved an untold number of lives. The digital revolution in the 90s created a new era of communication and media that still reverberates today.

These technological shifts worked for both good and ill in that they revealed the best and worst parts of human nature. Increased mobility helped to bring about violence on a massive scale during two world wars. The digital revolution made war seem almost antiseptic, enabling precision strikes to kill people half a world away at the press of a button.

Today, we are on the brink of a new set of technological shifts that will be more powerful and more pervasive than any we have seen before. The digital revolution is ending, yet new technologies, such as novel computing architectures, artificial intelligence, as well as rapid advancements in genomics and materials science promise to reshape the world as we know it.

2. Resource Shifts

As new technologies reshaped the 20th century, they also reshaped our use of resources. Some of these shifts were subtle, such as how the invention of synthetic indigo dye in Germany affected farmers in India. Yet the biggest resource shift, of course, was the increase in the demand for oil.

The most obvious impact from the rise of oil was how it affected the Middle East. Previously nomadic societies were suddenly awash in money. Within just a single generation, countries like Saudi Arabia, Iraq and Iran became global centers of power. The Arab Oil Embargo of the 1970s nearly brought western societies to their knees and prolonged the existence of the Soviet Union.

So I was more than surprised last year to find when I was at a conference in Bahrain that nearly every official talked openly about he need to “get off oil.” With the rise of renewable energy, depending on a single commodity is no longer a viable way to run a society. Today, solar power is soaring in the Middle East.

Still, resource availability remains a powerful force. As the demand for electric vehicles increases, the supply of lithium could become a serious issue. Already China is threatening to leverage its dominance in rare earth elements in the trade war with the United States. Climate change and population growth is also making water a scarce resource in many places.

3. Migrational Shifts

One of the most notable shifts in the 20th century was how the improvement in mobility enabled people to “vote with their feet.” Those who faced persecution or impoverishment could, if they dared, sail off to some other place where the prospects were better. These migrational shifts also helped shape the 20th century and will likely do the same in the 21st.

Perhaps the most notable migration in the 20th century was from Europe to the United States. Before World War I, immigrants from Southern and Eastern Europe flooded American shores and the backlash led to the Immigration Act of 1924. Later, the rise of fascism led to another exodus from Europe that included many of its greatest scientists.

It was largely through the efforts of immigrant scientists that the United States was able to develop technologies like the atomic bomb and radar during World War II. Less obvious though is the contributions of second and third generation citizens, who make up a large proportion of the economic and political elite in the US.

Today, the most noteworthy shift is the migration of largely Muslim people from war-torn countries into Europe. Much like America in the 1920s, the strains of taking in so many people so quickly has led to a backlash, with nationalist parties making significant gains in many countries.

4. Demographic Shifts

While the first three shifts played strong roles throughout the 20th century, demographic shifts, in many ways, shaped the second half of the century. The post war generation of Baby Boomers repeatedly challenged traditional values and led the charge in political movements such as the struggle for civil rights in the US, the Prague Spring in Czechoslovakia and the March 1968 protests in Poland.

The main drivers of the Baby Boomer’s influence have been its size and economic prosperity. In America alone, 76 million people were born in between 1946 and 1964, and they came of age in the prosperous years of the 1960s. These factors gave them unprecedented political and economic clout that continues to this day.

Yet now, Millennials, who are more diverse and focused on issues such as the environment and tolerance, are beginning to outnumber Baby Boomers. Much like in the 1960s, their increasing influence is driving trends in politics, the economy and the workplace and their values often put them in conflict with the baby boomers.

However, unlike the Baby Boomers, Millennials are coming of age in an era where prosperity seems to be waning. With Baby Boomers retiring and putting further strains on the economy, especially with regard to healthcare costs, tensions are on the rise.

Building On Progress

As Mark Twain is reputed to have said, “History doesn’t repeat itself, but it does rhyme.” While shifts in technology, resources, migration and demographics were spread throughout the 20th century, today we’re experiencing shifts in all four areas at once. Given that the 20th century was rife with massive wars and genocide, that is somewhat worrying.

Many of the disturbing trends around the world, such as the rise of authoritarian and populist movements, global terrorism and cyber warfare, can be attributed to the four shifts. Yet the 20th century was also a time of great progress. Wars became less frequent, life expectancy doubled and poverty fell while quality of life improved dramatically.

So today, while we face seemingly insurmountable challenges, we should also remember that many of the shifts that cause tensions, also give us the power to solve our problems. Advances in genomics and materials science can address climate change and rising healthcare costs. A rising, multicultural generation can unlock creativity and innovation. Migration can move workers to places where they are sorely needed.

The truth is that every disruptive era is not only fraught with danger, but also opportunity. Every generation faces unique challenges and must find the will to solve them. My hope is that we will do the same. The alternative is unthinkable.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

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Why Not Now?

Why Not Now?

GUEST POST from Mike Shipulski

If you are anxious, you’re worried about what might happen. You’re living in the future. If you are sad or angry, you’re reacting to what happened. You’re living in the past. Nothing can be accomplished when living in the past because the die is cast. And nothing can be accomplished when living in the future because it’s all in your head. The only time we have is now.

The only time to start is now. Even if your project is a short one, you’re in a day-for-day slip with your completion date for every day you don’t start. And this is doubly true for long projects. If you’re living in the past, you block yourself from starting because the last project was difficult, you didn’t have the resources or it didn’t come out as expected, and you want to protect yourself from a rerun. If you’re living in the past, you block yourself from starting because you don’t know how it will turn out, you don’t have all the answers, you don’t have sufficient resources, and you don’t know what you don’t know. Acknowledge the problems with the past and potential problems with the future, and start anyway.

Starting starts with starting.

The only time to say something is now. If you’re living in the past, you block yourself from saying something controversial or thought-provoking because you remember how it went the last time someone did that. If you’re living in the future, you prevent yourself from saying something radical because, well, you weren’t paying attention and missed your opportunity to change history. Acknowledge that there may be some blowback for your insightful comments, live in the now and say them anyway. And live in the now so you can pay attention and use your sharp wit to create the future.

If you don’t say something, nothing is ever said.

The only time to help is now. Living in the past, you block yourself from understanding the significance of the situation because you see it through old lenses. Living in the future, you block yourself from helping because you worry if the helping will help or worry the helping will get in the way of your future commitments. If someone needs help, help them now. They will understand that the outcome is uncertain, and they’re okay with that. In fact, they will be happy you recognized their troubling situation and made time to check in with them. When you live in the now, people appreciate it. The time to help is now.

When no one helps, no one is helped.

When you find yourself living in the past, close your eyes, recognize your anger or sadness, and focus on your breath for ten seconds. And if that doesn’t work, put your hand on your chest and do it again. And if that doesn’t work, tell yourself your sadness is temporary and do it again. This is a fail-safe way to bring yourself into the now. Then, sitting in the now, start that project, say what must be said, and help people.

And when you find yourself living in the future, close your eyes, recognize your anxiety, and focus on your breath for ten seconds. And if that doesn’t work, put your hand on your chest and do it again. And if that doesn’t work, tell yourself your anxiety is temporary and repeat. This will bring you into the now. Then, sitting in the now, start that project, say what must be said, and help people.

The only time to shape the future is now.

Image credit: Pixabay

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Navigating the AI Revolution

Leveraging the Three Horizons for Tomorrow’s Triumphs

Navigating the AI Revolution - Leveraging the Three Horizons for Tomorrow's Triumphs

GUEST POST from Teresa Spangler

The future belongs to those who prepare for it today. As we stand at the dawn of the AI revolution, we must not merely adapt to change; we must anticipate it, shape it, and turn it to our advantage. Embracing the three horizons of AI is not just about technology or strategy; it’s about purpose – our purpose as leaders to guide our organizations, our people, and our society into a prosperous, equitable, and truly human future.

Teresa Spangler

As we turn the page on a year of profound transformation, the horizon of 2024 and beyond takes shape. Artificial Intelligence (AI) is steadfastly marching forward, and as leaders, the pressing call to pilot our organizations through these new frontiers couldn’t be more poignant. We must explore how executive leadership can initiate actionable measures today to harness tomorrow’s opportunities.

As the silhouette of 2024 looms ahead, we realize that maneuvering through the turbulent waters of change requires not just a reactive approach, but a meticulously charted plan. A navigational tool that can prove invaluable in this journey is the Three Horizons framework for futures planning. This framework allows us to methodically comprehend, envision, and shape our path through the cascading waves of AI development. By exploring each horizon in detail, we can create a strategic roadmap that integrates immediate actions, mid-term plans, and long-term visions. Let’s delve deeper into this process, beginning with the groundwork of understanding today’s AI landscape.

The Groundwork: Understanding Today’s AI Landscape – Horizon 1

Diving into the fast-paced whirlwind of AI, a comprehensive grasp of today’s landscape is the cornerstone for future triumphs. Familiarity with various AI technologies, like machine learning, natural language processing, robotics, and computer vision, is now an indispensable part of the executive toolkit. However, a theory is merely the starting point.

Turning this knowledge into strategic assets necessitates that you:

  • Actively interact with AI tools like, ChatGPT, DALL-E, DeepArt and DeepDream, Stable Diffusion, Midjourney …etc. Developing even rudimentary AI models with platforms like TensorFlow or PyTorch can shed light on AI’s potential and limitations. For instance, IBM’s Project Debater showcases how AI can understand the context and form logical arguments, pushing the boundary of natural language processing.
  • Forecast AI’s immediate future is leveraging trends in AI research, market dynamics, societal needs, and regulatory shifts. Access the best industry reports and collaborate with external experts that offer invaluable insights. A recent McKinsey report, for instance, found that companies integrating AI were nearly twice as likely to be top-quartile performers in their industry.

It’s widely acknowledged that AI will significantly alter the dynamics of how our world operates. While the intricacies of this transformation can seem complex, it’s certainly not an insurmountable challenge! The Three Horizons methodology is one of many effective strategies your organization can adopt to manage this transition. By strategically navigating through these horizons with a cohesive team and a well-articulated plan, your organization will be well-positioned to embrace the AI revolution. Here are a few other methodologies you might consider:

  1. Scenario Planning: This approach involves envisioning different future states and developing strategies to succeed in each potential scenario.
  2. Backcasting: Starting with a desirable future end-state, this method works backward to identify the strategic steps required to reach that goal.
  3. Roadmapping: This technique charts out the evolution of technologies and products, helping you understand how technological progress might affect your business over time.

Choosing the right methodology will depend on your specific circumstances and objectives. Regardless of the approach, remember that the key to success lies in aligning your team and developing a clear, comprehensive plan of action.

On to Horizon 2 & 3

Navigating the Waves: Crafting the Mid-Term AI Future – Horizon 2

As part of the C-suite, your role extends beyond mere reactions to change – you’re a herald of future trends. Structuring the mid-term AI future necessitates:

  • Assimilating the implications of AI for your industry. Evaluate how job roles might evolve, identify the ethical and privacy concerns, and understand the geopolitical interplays of AI on your global strategies. For instance, AI-driven automation could reshape employment, as seen with Amazon’s warehouse robots.
  • Tailoring a 3-5 year forecast using foresight platforms like FuturePlatform to incorporate technological breakthroughs, policy changes, societal trends, and economic factors. Staying informed about AI regulations through think tanks like the AI Now Institute can help you navigate this complex terrain.

Setting the Sails: Envisioning a Decade Ahead – Horizon 3

Leadership in the AI epoch means having the courage to gaze beyond the immediate future. For the long-term horizon, consider the following:

  • Contemplating the possibilities. Quantum computing, advanced neural networks, and sophisticated AI-human interfaces might be the norm a decade from now. Consider how Microsoft’s recent advancements in quantum computing could revolutionize data processing and analysis in your industry.
  • Employing scenario planning to prepare for a multitude of futures. Use strategic planning software like Lucid chart to visualize different assumptions about technological progress, regulatory changes, and societal evolution.
  • Formulating strategic plans based on these scenarios. The essence of leadership is making today’s decisions with an eye on tomorrow’s probabilities.
  • Maximize the power of external expertise. Benefit from programs like Plazabridge Group’s Innovation Pro™, Innofusion™ Transformation, Innofusion™ Sprint, and Innofusion™ Sustainability Assessment to aid your journey. These programs offer valuable outside perspectives that can enrich your understanding and application of AI. They provide fresh insights, hands-on experience, and expert guidance in navigating the complex AI landscape. Find out more [Learn more] to embark on your AI journey.

External experts act as crucial navigators in this AI expedition. They help decode ethical challenges, demystify technological complexities, and forecast future trends, equipping executives to make well-informed, strategic decisions in the face of AI’s rapid evolution.

As we draw closer to 2024, remember that we’re not merely spectators of the emerging AI revolution – we’re the trailblazers. As leaders, we have the power to do more than respond to change; we can architect it. The ripples of our leadership will extend beyond our organizations, shaping the very fabric of our society. The future isn’t something that simply happens to us – we’re active participants in its creation. Now is the time to embrace this momentous journey, and lead with boldness and determination.

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Transformative Strategies Propel You From Good to Great

Catalysts of Creativity

Transformative Strategies Propel You From Good to Great

GUEST POST from Teresa Spangler

“The desire to create is one of the deepest yearnings of the human soul.” 

Dieter F. Uchtdorf

Creating Brilliance: Unlocking Greatness Through the Power of Fresh Perspectives

So, you’ve got a good team—dedicated, hardworking, and innovative. But you’re aiming for greatness. You want that creative spark to turn into a full-blown inferno. You’re seeking the secret ingredient to take you from good to extraordinary. The Wall Street Journal article, To Spur Team Creativity, Replace a Regular With an Outsider that secret may be as simple as inviting an unexpected guest sparking a creative fiesta.

Unearthing Diamonds: The Unconventional Maverick

Let’s imagine your team is a finely tuned orchestra, each instrument playing its part to create a harmonious melody. Now, suppose you bring in a jazz saxophonist to your classical symphony. It’s out there. But the unique rhythm and raw improvisation that the saxophonist introduces can completely transform your orchestra’s sound, creating a rich, vibrant symphony that’s truly unforgettable. That’s the exciting, transformative potential an outsider brings to your team.

This isn’t a novel concept. It dates back to the time of the Medicis in Renaissance Italy. This influential family knew that when diverse minds—scientists, artists, philosophers, all under one roof—collide, they create a kaleidoscope of groundbreaking ideas. Your team can tap into That magic of the Medici effect.

From Good to Great: Ingenious Strategies for a Fresh Perspective

How do you go from good things are peachy to GREAT we’re rockin and rollin like the best jazz bands in a world? Here are some ingenious ideas to help you:

  1. Cross-Pollination with Different Industries: Imagine what could happen when your team brainstorms with folks from a different sector. It’s like creating a fusion cuisine that surprises and delights. Remember the delicious blend of tech and fitness when Apple and Nike collaborated? We got the brilliant Nike+ product line!
  2. The AI Ace: AI tools, like OpenAI’s GPT-4, can be your secret weapon to unleash a storm of innovative ideas, helping you push the boundaries of what’s possible.
  3. Global Immersion: Send your team members on an adventure to explore different cultures, similar to Adobe’s international sabbaticals. The diverse insights they return with can be the secret to your team’s creativity.
  4. Innovation Showdowns: Throw open a challenge to outsiders to develop innovative ideas. GE’s Ecomagination Challenge did just this, resulting in a treasure trove of ideas on renewable energy.
  5. Crowdsourcing Creativity: Leverage the crowd’s power to generate many ideas. Online platforms like our PBG Innovation Labs, IdeaScale pr Innocentive platforms can help you source a universe of ideas from a world of thinkers.

Creative Sparks: Exercises to Ignite Brilliance

While bringing in fresh perspectives, it’s equally important to stoke the internal creative fires. Here are a few fun exercises that can help:

  1. Rapid Ideation: Set a timer and get your team to write down as many ideas as possible on a topic. The aim is to think quickly and wildly, making way for some unexpected gems of ideas.
  2. Storyboarding: This technique borrowed from filmmakers can help your team visualize a process or product development, opening up new avenues for innovation.
  3. Yes, And…: Borrowed from improv comedy, this exercise involves building on a teammate’s idea with an attitude of acceptance and expansion, creating an environment that encourages creative risk-taking.
  4. The 30 Circles Test: Give your team a sheet of paper with 30 identical circles and challenge them to transform as many circles as possible into different objects within a set time. This exercise is an excellent exercise for enhancing flexibility and diversity in thinking.
  5. The Six Thinking Hats: A strategy developed by Edward de Bono, this exercise requires team members to ‘wear’ different ‘hats’ representing various thinking styles – factual, emotional, and creative. Six Thinking Hats promotes diversity of thought and holistic problem-solving.

Igniting Greatness: Creative Exercises and Wisdom from ‘Thinkertoys’

One of my favorite go to creative resources is the book, Thinkertoys, as I reference in the article The Phoenix Checklist, there are many great exercises in the book. I note a few below.

False Faces: Based on a technique from Michael Michalko’s ‘Thinkertoys,’ this exercise encourages reversing your perspective to spark innovation. For example, if you think a particular solution won’t work, switch your mindset to consider how it could work. The shift in perspective often uncovers unexpected paths.

  1. Hall of Fame: Inspired by another Thinkertoy, this exercise has you pondering what a famous individual would do if faced with your problem. Posing Albert Einstein or Amelia Earhart can lead to innovative solutions that you might not have thought of in your shoes.
  2. Circle of Opportunity: This ‘Thinkertoy’ involves identifying trends relevant to your project or problem. Then, pick two randomly and try to create opportunities at their intersection. This exercise can often result in novel ideas or approaches.
  3. The Three B’s: Another recommendation from ‘Thinkertoys,’ the Three B’s stand for Bath, Bed, and Bus. Our best ideas often come to us during quiet times or when our mind is relaxed. Incorporate downtime into your brainstorming process to allow ideas to flow naturally.

Now, let’s sprinkle in some wisdom from ‘Thinkertoys’:

  • “Everyone can create if given the opportunity and the right methods” – Let this be your team’s mantra. Creativity isn’t the domain of a select few—it’s a muscle everyone has and can be trained with the right exercises.
  • “All the good ideas have not been thought of yet” – Just when you think you’re out of ideas, remember this. Innovation is boundless space, and there’s always room for another groundbreaking idea.
  • “Separate fact from fiction, and you will discover your unique way of thinking” – Encourage your team to challenge assumptions and look at the facts constantly. This will help them forge their unique problem-solving approach.

Embracing this wisdom from ‘Thinkertoys,’ along with the exercises and strategies mentioned above, can empower your team to move from good to great. Remember, diversity of thought and ideas is the wind beneath your creative wings—let it carry you to unexplored heights of innovation. Keep striving, innovate, and let the fireworks of creativity illuminate your path to greatness.

Reaping the Rich Harvest of Outsider Influence

Welcoming an outsider to your team is akin to introducing a new species into an ecosystem. It stirs things up, leads to some unexpected interactions, and eventually, often creates a more dynamic, resilient system.

Explaining the team’s ways to an outsider forces everyone to take a step back, reevaluate, and articulate their perspectives more clearly. And in that process, you’re likely to uncover some unexplored trails, some exciting possibilities that were right there, waiting to be discovered.

Also, the outsider’s fresh approach to solving problems is contagious. Before you know it, your team members are trying on different hats, looking at challenges from new angles, and coming up with solutions that are as out-of-the-box as they are effective.

Going from Good to Great: The Creative Way

So, the Wall Street wisdom stands true—adding an outsider to your team can be the secret ingredient to take you from good to great. By inviting fresh perspectives and stimulating internal creativity through clever strategies and exercises, you’re not just kindling the creative spark but fueling a brilliant blaze of innovation.

Remember, diversity of thought and ideas isn’t just a good-to-have—it’s the golden key that unlocks greatness. By embracing diversity, we ensure that our team doesn’t settle for the ordinary but constantly reaches for the extraordinary. So let’s keep striving for the stars and make the journey from good to great creatively fulfilling. Get ready to embrace brilliance, and let the creative fireworks begin!

 LEARN MORE

Learn how we leverage the best strategies for your organization to spark new ways of thinking and prepare you for a strong growth filled future. Schedule a complimentary facilitated 2-hour creative program today and kickstart renewed energy and creative culture.

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Generation AI Replacing Generation Z

Generation AI Replacing Generation Z

by Braden Kelley

The boundary lines between different named generations are a bit fuzzy but the goal should always be to draw the boundary at an event significant enough to create substantial behavior changes in the new generation worthy of consideration in strategy formation.

I believe we have arrived at such a point and that it is time for GenZ to cede the top of strategy mountain to a new generation I call Generation AI (GenAI).

The dividing line for Generation AI falls around 2014 and the people of GenAI are characterized by being the first group of people to grow up not knowing a world without easy access to generative artificial intelligence (AI) tools that begin to transform their interactions with our institutions and each other.

We have already seen professors and teachers having to police AI-generated school essays, while the rest of us are trying to cope with frighteningly realistic deep fake audio and video. But what other impacts on people’s behavior will we see as a result of the coming ubiquity of artificial intelligence?

It is important to remember that generative artificial intelligence is not really artificial intelligence but collective intelligence informed by what we the people have contributed to the training/reference set. As such these large language models are predicting the next word or combining existing content based on whatever training set they are exposed to. They are not creating original thought.

Generative AI is being built into nearly all of our existing software and cloud tools, and GenAI will grow up only knowing a reality where every application and web site they interact with will have an AI component to it. Generation AI will not know a time where they cannot ask an AI, in the same way that GenZ relies on social search, and Gen X and Millenials assume search engines hold their answers.

Our brains are changing to focus more on processing and less on storage. These changes make us more capable, but more vulnerable too.

This new AI technology represents a double-edge sword and its effects could fall on either edge of the sword in different areas:

Option 1 – Best Case

  • Generative AI will amplify creativity by encouraging recombination of existing images, text, audio and video in new inspiring ways using the outputs of AI as inputs into human creativity

Option 2 – Worst Case

  • Generative AI will reduce creativity because people will become reliant on using artificial intelligence to create, creating an echo chamber of new content only created from existing content, leading to AI outputs becoming the only outputs and a world where people spend more time interacting with AI’s than with other people

Which of these two options on the impact of AI reliance do you see as the most likely in the areas where you focus?

How do you see Generation AI impacting the direction of societies around the world?

Are you planning to add Generation AI to your marketing strategies and strategic planning for 2024 or beyond?

Reference

For reference, here is timeline of previous American generations according to an article from NPR:

Though there is a consensus on the general time period for generations, there is not an agreement on the exact year that each generation begins and ends.

Generation Z – Born 2001-2013 (Age 10-22)

These kids were the first born with the Internet and are suspected to be the most individualistic and technology-dependent generation. Sometimes referred to as the iGeneration.

EDITOR’S NOTE: This description is erroneous, the differentiating factor of GenZ is that they experienced the rise of social media.

Millennials – Born 1980-2000 (Age 23-43)

They experienced the rise of the Internet, Sept. 11 and the wars that followed. Sometimes called Generation Y. Because of their dependence on technology, they are said to be entitled and narcissistic.

Generation X – Born 1965-1979 (Age 44-58)

They were originally called the baby busters because fertility rates fell after the boomers. As teenagers, they experienced the AIDs epidemic and the fall of the Berlin Wall. Sometimes called the MTV Generation, the “X” in their name refers to this generation’s desire not to be defined.

EDITOR’S NOTE: GenX also experienced the rise of the personal computer and this has influenced their parenting of a large portion of Millenials and GenZ

Baby Boomers – Born 1943-1964 (Age 59-80)

The boomers were born during an economic and baby boom following World War II. These hippie kids protested against the Vietnam War and participated in the civil rights movement, all with rock ‘n’ roll music blaring in the background.

Silent Generation – Born 1925-1942 (Age 81-98)

They were too young to see action in World War II and too old to participate in the fun of the Summer of Love. This label describes their conformist tendencies and belief that following the rules was a sure ticket to success.

GI Generation – Born 1901-1924 (Age 99+)

They were teenagers during the Great Depression and fought in World War II. Sometimes called the greatest generation (following a book by journalist Tom Brokaw) or the swing generation because of their jazz music.

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