Tag Archives: Imagination

Latest Interview with the What’s Next? Podcast

Latest Interview with the What's Next? Podcast

I recently had the opportunity to sit down with Shannon Phillips and Tristan Ham of the What’s Next? Podcast, about altering your mindset to become future-focused and the impact this can have on your business.

We had the opportunity to discuss the links between curiosity, imagination and creativity. And how to bring urgency to imagination leveraging among other things – The Nine Innovation Roles.

From there we explore how imagination can atrophy in an organization, how our educational and corporate institutions fail us and how we can bring back imagination and innovation through world building.

Some of the elements of the conversation came from things I have incorporated into a set of tools designed to help anyone be a futurist called FutureHacking™, which is designed to take some of the mystery out of futures research and foresight, and help you get to the future first!

But most importantly, we spoke about how a futurist is not the same as a fortune teller.

I think you’ll enjoy the conversation!

Here is the Spotify version of my visit with the What’s Next? podcast:

If you’d like to sign up to learn more about my new FutureHacking™ methodology and set of tools, go here.


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Sustaining Imagination is Hard

by Braden Kelley

Recently I stumbled across a new Royal Institute video of Martin Reeves, a managing director and senior partner in BCG’s San Francisco office. Martin leads the BCG Henderson Institute, BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy management.

I previously interviewed Martin along with his co-author Dr. Jack Fuller in a post titled ‘Building an Imagination Machine‘. In this video you’ll find him presenting content along similar themes. I think you’ll enjoy it:

Bonus points to anyone who can name this napkin sketch in the comments.

In the video Martin explores several of the frameworks introduced in his book The Imagination Machine. One of the central tenets of Martin’s video is the fact that sustaining imagination is hard. There are three core reasons why this is so:

  1. Overspecialization – As companies grow, jobs become increasingly smaller in scope and greater in specialization, leading to myopia as fewer and fewer people see the problems that the company started to solve in the first place
  2. Insularity – As companies grow, the majority of employees shift from being externally facing to being internally facing, isolating more and more employees from the customer and their evolving wants and needs
  3. Complacency – As companies become successful, predictably, the successful parts of the business receive most of the attention and investment, making it difficult for new efforts to receive the care and feeding necessary for them to grow and dare I say – replace – the currently idolized parts of the business

I do like the notion Martin presents that companies wishing to be continuously successful, continuously seek to be surprised and invest energy in rethinking, exploring and probing in areas where they find themselves surprised.

Martin also explores some of the common misconceptions about imagination, including the ideas that imagination is:

  1. A solitary endeavor
  2. It comes out of nowhere
  3. Unmanageable

And finally, Martin puts forward his ideas on how imagination can be harnessed systematically, using a simple six-step model:

  1. Seduction – Where can we find surprise?
  2. Idea – Do we embrace the messiness of the napkin sketch? Or expect perfection?
  3. Collision – Where can we collide this idea with the real world for validation or more surprise?
  4. Epidemic – How can we foster collective imagination? What behaviors are we encouraging?
  5. New Ordinary – How can we create new norms? What evolvable scripts can we create that live inbetween the 500-page manual and the one-sentence vision?
  6. Encore – How can we sustain imagination? How can we maintain a Day One mentality?

And no speech in 2023 would be complete without some analysis of what role artificial intelligence (AI) has to play. Martin’s perspective is that when it comes to the different levels of cognition, AI might be good at finding patterns of correlation, but humans have more advanced capabilities than machines when it comes to finding causation and counterfactual opportunities. There is an opportunity for all of us to think about how we can leverage AI across the six steps in the model above to accelerate or enhance our human efforts.

To close, Martin highlighted that when it comes to leading re-imagination, it is important to look outward, to self-disrupt, to establish heroic goals, utilize multiple mental models, and foster playfulness and experimentation across the organization to help keep imagination alive.

p.s. If you’re committed to learning the art and science of getting to the future first, then be sure and subscribe to my newsletter to make sure you’re one of the first to get certified in the FutureHacking™ methodology.

Image credits: Netflix

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Unlocking the Power of Imagination

How Humans and AI Can Collaborate for Innovation and Creativity

Unlocking the Power of Imagination

GUEST POST from Teresa Spangler

Imagination is not only the uniquely human capacity to envision that which is not, and, therefore, the foundation of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared. ~J.K. Rowling

Part I of a 3 Part Series: Simple Strategies

Imagination has always been crucial in human innovation, creativity, and problem-solving. It enables us to envision possibilities beyond the present and find solutions to problems that do not exist yet. 

However, with Artificial Intelligence (AI) advancements, humans must develop their imaginative skills to stay competitive. To achieve that, it is important to understand the eight subsections of imagination – Effectuative, Intellectual or Constructive, Imaginative Fantasy, Empathy, Strategic, Emotional, Dreams, and Memory Reconstruction. Each of these subsections plays a crucial role in the human imagination, and as AI becomes more sophisticated, it will challenge humans to improve their imaginative abilities in each of these areas.

Understanding the Eight Subsections of Imagination

Effectuative Imagination: Effectuative imagination is the ability to imagine the consequences of one’s actions. It enables individuals to plan, make decisions, and predict outcomes. For example, a CEO may use effectuative imagination to anticipate the impact of a new product launch on the company’s financials.

To improve effectuative imagination, humans can:

  • Think about potential consequences before making decisions
  • Analyze data and use it to predict possible outcomes
  • Consider alternative scenarios before deciding on a course of action

Intellectual or Constructive Imagination: Intellectual or constructive imagination is the ability to imagine abstract concepts and ideas. It allows individuals to envision new inventions, theories, and ways of thinking. For example, a scientist may use constructive imagination to develop a new theory that explains a complex natural phenomenon.

To improve intellectual or constructive imagination, humans can:

  • Challenge assumptions and think outside the box
  • Experiment with new ideas and concepts
  • Combine existing ideas and concepts to create new ones

Imaginative Fantasy:  Imaginative fantasy is the ability to create and imagine fantastical worlds and stories. It enables individuals to escape from reality and explore the limits of their imaginations. For example, a writer may use imaginative fantasy to create a new universe for their story.

To improve imaginative fantasy, humans can:

  • Engage in creative activities such as writing, drawing, or painting
  • Read books or watch movies that take them to new worlds
  • Use their imagination to create new stories or scenarios

Empathy:  Empathy is the ability to imagine and understand the emotions and experiences of others. It enables individuals to connect with others more deeply and be more compassionate. For example, a therapist may use empathy to understand their client’s emotions and experiences.

To improve empathy, humans can:

  • Practice active listening and ask questions to understand others better
  • Imagine themselves in other people’s shoes
  • Practice kindness and compassion towards others

 Strategic Imagination:  Strategic imagination is the ability to imagine and plan for the future. It enables individuals to anticipate potential challenges and opportunities and to develop effective strategies. For example, a business leader may use strategic imagination to create a long-term growth plan for their company.

To improve strategic imagination, humans can:

  • Develop a long-term vision for their personal or professional life
  • Identify potential challenges and opportunities and develop strategies to address them
  • Use data and analysis to inform their decisions

Emotional Imagination:  Emotional imagination is the ability to imagine and experience a wide range of emotions. It enables individuals to empathize with others and connect with their emotions. For example, an actor may use emotional imagination to convincingly portray a character’s emotions.

To improve emotional imagination, humans can:

  • Practice mindfulness and self-awareness to understand their own emotions better
  • Engage in creative activities such as writing or acting to explore different emotions
  • Practice empathy to understand other people’s emotions better

Dreams:  Dreams are a manifestation of our subconscious mind and imagination. They enable us to explore our deepest desires, fears, and aspirations. Dreams are also a way for our brains to process and consolidate memories. For example, a person may have a dream about an experience that helps them understand and process their emotions.

To improve dreams and imagination, humans can:

  • Keep a dream journal to record and reflect on their dreams
  • Practice lucid dreaming to control and direct their dreams
  • Engage in creative activities such as writing or drawing to explore dream worlds and scenarios

Memory Reconstruction:  Memory reconstruction is remembering past events and experiences and using our imagination to fill in gaps and create a coherent narrative. It enables individuals to sense their past and create a personal identity. For example, a person may reconstruct childhood memories to understand how past experiences have shaped who they are today.

To improve memory reconstruction and imagination, humans can:

  • Reflect on past experiences and try to understand how they have influenced their life
  • Engage in creative activities such as writing or drawing to explore memories and create new narratives
  • Practice mindfulness to become more aware of their thoughts and feelings

How AI May Challenge Us to Become More Imaginative

As AI becomes more sophisticated, it will challenge humans to improve their imaginative abilities in each of the eight subsections of imagination. Working alongside AI can spark us to new levels of thinking. Consider AI as your partner in growing your own imagination, your creativity and your abilities to be more inventive.

Examples:

  • Effectuative Imagination: AI can analyze data and provide insights humans can use to make better decisions.
  • Intellectual or Constructive Imagination: AI can identify patterns and connections between data sets that humans may not have noticed, leading to new ideas and theories.
  • Imaginative Fantasy: AI can generate creative ideas and scenarios that humans may not have thought of independently. However, imaginative people can raise the bar on creativity by using these AI-generated fantasies.
  • Empathy: AI can analyze social media data and sentiment analysis to understand how people are feeling and to predict future trends.
  • Strategic Imagination: AI can analyze market data and economic indicators to identify potential challenges and opportunities for businesses and organizations.
  • Emotional Imagination: AI can analyze facial expressions and tone of voice to understand people’s emotions and to provide personalized recommendations and support.
  • Dreams: AI can use generative models to create realistic dream scenarios and to help individuals explore and process their subconscious thoughts and emotions.
  • Memory Reconstruction: AI can analyze large data sets and identify patterns and connections humans may not have noticed, leading to new insights and narratives.

Working Alongside AI to Unlock Human Imagination

AI is not a threat to human imagination but rather a tool that can help us unlock our full imaginative potential. By collaborating with AI, humans can gain new insights and perspectives that inform their imaginative processes. Here are some strategies for working alongside AI to unlock human imagination:

  • Use AI-powered tools to analyze data and identify patterns and connections that can inform imaginative processes.
  • Collaborate with AI-powered systems to generate new ideas and scenarios.
  • Use virtual and augmented reality tools to explore new environments and possibilities.
  • Leverage AI-powered chatbots and virtual assistants to provide personalized support and recommendations.
  • Participate in cross-functional teams that include both humans and AI-powered systems.

How Companies Can Support Employee Imagination

Companies have a critical role in supporting their employees’ imaginative skills. By doing so employees will be come more engaged and productive.  Here are a few strategies that companies can use to support employee imagination:

  • Encourage creativity by providing opportunities for employees to explore new ideas and experiment with new approaches.
  • Foster diversity and inclusion by promoting diverse perspectives and experiences and creating a safe and inclusive work environment.
  • Invest in technology and tools that support imaginative work, such as AI-powered systems, virtual and augmented reality tools, and collaborative platforms.
  • Provide learning and development opportunities focusing on imaginative skills, such as creativity, emotional intelligence, and strategic thinking.
  • Encourage collaboration by creating cross-functional teams and promoting a culture of collaboration.

Imagination is essential for the future of innovation and human productivity. The eight subsections of imagination provide a framework for understanding and developing imaginative abilities. As AI becomes more sophisticated, it will challenge humans to improve their imaginative skills in each of these areas. Humans can unlock new ideas and solutions that drive innovation and progress by developing imaginative skills and working alongside AI.

Moreover, individuals can develop their imaginative skills by embracing change, fostering curiosity, developing a growth mindset, practicing mindfulness, collaborating with AI, exploring new forms of art and creativity, practicing divergent thinking, and fostering the eight subsections of imagination.

Companies have a crucial role in supporting their employees’ imaginative skills. They can encourage creativity, foster diversity and inclusion, invest in technology and tools supporting imaginative work, provide learning and development opportunities focusing on imaginative skills, and encourage collaboration.

In the age of AI, humans must strive to maintain their unique skills and abilities. Imagination is a human trait that AI cannot replicate. Developing our imaginative skills and working alongside AI can unlock new opportunities and create a better future for ourselves and the world.

Image credit: Pixabay

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Innovation Quotes of the Day – May 12, 2012


“Innovation is the whim of an elite before it becomes a need of the public.”

– Ludwig von Mises


“Incremental innovations can usually just be explained to people because they anchor to something they already understand, but radical or disruptive innovations inevitably require some level of education (often far in advance of the launch).”

– Braden Kelley


“Innovation is this amazing intersection between someone’s imagination and the reality in which they live. The problem is, many companies don’t have great imagination, but their view of reality tells them that it’s impossible to do what they imagine.”

– Ron Johnson


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Innovation Quotes of the Day – April 30, 2012


“Albert Einstein wrote, ‘Everybody is a genius! But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid!’
We are all capable of doing one thing better than any other person alive at this time in history!”

– Matthew Kelly


“In order for innovation to reliably happen at every level of the organization, it will be extremely useful for all members to have access to the voice of the customer.”

– Braden Kelley


“Imagination is not only the uniquely human capacity to envision that which is not, and therefore the fount of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power to that enables us to empathize with humans whose experiences we have never shared.”

– J.K. Rowling


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.