Tag Archives: empathy

Top 10 Human-Centered Change & Innovation Articles of March 2025

Top 10 Human-Centered Change & Innovation Articles of March 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are March’s ten most popular innovation posts:

  1. Turning Bold Ideas into Tangible Results — by Robyn Bolton
  2. Leading Through Complexity and Uncertainty — by Greg Satell
  3. Empathy is a Vital Tool for Stronger Teams — by Stefan Lindegaard
  4. The Role Platforms Play in Business Networks — by Geoffrey A. Moore
  5. Inspiring Innovation — by John Bessant
  6. Six Keys to Effective Teamwork — by David Burkus
  7. Product-Lifecycle Management 2.0 — by Dr. Matthew Heim
  8. 5 Business Myths You Cannot Afford to Believe — by Shep Hyken
  9. What Great Ideas Feel Like — by Mike Shipulski
  10. Better Decision Making at Speed — by Mike Shipulski

BONUS – Here are five more strong articles published in February that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

SPECIAL BONUS: While supplies last, you can get the hardcover version of my first bestselling book Stoking Your Innovation Bonfire for 44% OFF until Amazon runs out of stock or changes the price. This deal won’t last long, so grab your copy while it lasts!

Build a Common Language of Innovation on your team

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Empathy is a Vital Tool for Stronger Teams

Empathy is a Vital Tool for Stronger Teams

GUEST POST from Stefan Lindegaard

In the fast pace of today’s organizations, it’s easy for teams to focus solely on tasks, deadlines, and results. However, truly high-performance teams – and their leaders – understand that their strength lies not just in productivity but in the relationships they build.

Empathy plays a crucial role in this process, enabling teams to build trust, foster open communication, and maintain resilience, even in challenging times.

This is why empathy is not just a “soft skill” – it’s a powerful leadership tool that can elevate team dynamics to new levels. Whether you’re navigating tough decisions, managing conflicts, or trying to boost morale, applying empathy can enhance collaboration and performance.

This card is designed to guide you in bringing more empathy into your team’s dynamics.

As part of our Team Dynamics Cards, it belongs to a comprehensive suite of leadership growth and team dynamics tools aiming to boost team collaboration, performance, and communication. We develop such tools and approaches to ignite team discussions, inspire self-reflection and guide actionable steps.

Check it out below and get in touch if you would like some guidance on how to work with this for your team(s).

Today’s Card: Empathy in Team Dynamics

Stefan Lindegaard Empathy QuoteCategory: Culture & Mindset

We delve into the significant role of empathy in fostering positive team dynamics. Empathy, the ability to understand and share others’ feelings, can foster a team environment characterized by collaboration, understanding, and productivity. It’s a crucial ingredient for managing individual roles, decision-making, performance under pressure, and the creation of shared values and goals.

Principles:

  1. Promoting Understanding and Respect: Foster an environment where team members understand and respect each other’s perspectives and recognize each member’s unique contributions.
  2. Empathy in Conflict Resolution: Use empathy to address and resolve conflicts, helping teams navigate disagreements in a respectful, satisfactory manner.
  3. Fostering Psychological Safety through Empathy: Build a psychologically safe space where individuals comfortably express thoughts and emotions, assured of empathetic understanding.

Reflection Questions (10 mins):

  1. Reflect on a situation where empathy within your team led to a significant positive outcome. What was the situation, and how did empathy play a role?
  2. How would you rate the level of empathy within your current team? What impact does it have on your team’s dynamics?

Action Questions (30 mins):

  1. Identify specific ways your team can foster understanding, respect, and empathy in day-to-day interactions. How can these actions lead to improved team dynamics?
  2. Consider a recent or upcoming challenge your team is facing. How can empathy play a role in the decision-making process, conflict resolution, and maintaining morale under pressure?

Get in touch if you and your team would like to know more about our Team Dynamics Cards and how we can tailor this to your needs and interests. You can read more about our learning hub and community on https://www.stefanlindegaard.com

Image Credits: Pexels

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Four Deadly Business Myths

Four Deadly Business Myths

GUEST POST from Greg Satell

The unicorn is perhaps unique among myths in that the creature doesn’t appear in the mythology of any culture. The ancient Greeks, for all of their centaurs, hydras and medusae, never had any stories of unicorns, they simply thought that some existed somewhere. Of course, nobody had ever seen one, but they believed others had.

Beliefs are amazing things. We don’t need any evidence or rational basis to believe something to be true. In fact, research has shown that, when confronted with scientific evidence which conflicts with preexisting views, people tend to question the objectivity of the research rather than revisit their beliefs. Also, as Sam Arbesman has explained, our notions of the facts themselves change over time.

George Soros and others have noted that information has a reflexive quality. We can’t possibly verify every proposition, so we tend to take cues from those around us, especially when they are reinforced by authority figures, like consultants and media personalities. Over time, the zeitgeist diverges further from reality and myths evolve into established doctrine.

Myth #1: We Live In A VUCA Business Environment

Today it seems that every business pundit is talking about how we operate in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world. It’s not hard to see the attraction. Conjuring almost apocalyptic images of continuous industrial disruption creates demand for consulting and advisory services. It’s easier to sell aspirin than vitamins.

The data, however, tell a different story. In fact, a report from the OECD found that markets, especially in the United States, have become more concentrated and less competitive, with less churn among industry leaders. The number of young firms have decreased markedly as well, falling from roughly half of the total number of companies in 1982 to one third in 2013.

Today, in part because of lax antitrust enforcement over the past few decades, businesses have become less disruptive, less competitive and less dynamic, while our economy has become less innovative and less productive. The fact that the reality is in such stark contrast to the rhetoric, is more than worrying, it should be a flashing red light.

The truth is that we don’t really disrupt industries anymore. We disrupt people. Economic data shows that for most Americans, real wages have hardly budged since 1964. Income and wealth inequality remain at historic highs. Anxiety and depression, already at epidemic levels, worsened during the Covid-19 pandemic.

The recent great resignation, when people began leaving their jobs in droves, helps tell this story. Should anyone be surprised? We’ve been working longer hours, constantly tethered to the office even as we work remotely, under increasing levels of stress. Yes, things change. They always have and always will. We need to adapt, but all of the VUCA talk is killing us.

Myth #2: Empathy Is Absolution

Another favorite buzzword today is empathy. It is often paired with compassion in the context of creating a more beneficial workplace. That is, of course, a reasonable and worthy objective. As noted above, there’s far too much talk about disruption and uncertainty and not nearly enough about stability and well-being.

Still, the one-dimensional use of empathy is misleading. When seen only through the lens of making others more comfortable, it seems like a “nice to have,” rather than a valuable competency and an important source of competitive advantage. It’s much easier to see the advantage of imposing your will, rather than internalizing the perspectives of others.

One thing I learned living overseas for 15 years is that it is incredibly important to understand how people around you think, especially if you don’t agree with them and, as is sometimes the case, find their point of view morally reprehensible. In fact, learning more about how others think can make you a more effective leader, negotiator and manager.

Empathy is not absolution. You can internalize the ideas of others and still vehemently disagree. There is a reason that Special Forces are trained to understand the cultures in which they will operate and it isn’t because it makes them nicer people. It’s because it makes them more lethal operators.

Learning that not everyone thinks alike is one of life’s most valuable lessons. Yes, coercion is often a viable strategy in the short-term. But to build something that lasts, it’s much better if people do things for their own reasons, even if those reasons are different than yours. To achieve that, you have to understand their motivations.

Myth #3: Diversity Equity And Inclusion Is About Enforcing Rules

In recent years corporate America has pushed to implement policies for diversity, equity and inclusion. The Society for Human Resource Management even offers a diversity toolkit on its website firms can adopt, complete with guidelines, best practices and even form letters.

Many organizations have incorporated diversity awareness training for employees to learn about things like unconscious bias, microaggressions and cultural awareness. There are often strict codes of conduct with serious repercussions for violations. Those who step out of line can be terminated and see their careers derailed.

Unfortunately, these efforts can backfire, especially if diversity efforts rely to heavily on a disciplinary regime. As the philosopher Ludwig Wittgenstein pointed out long ago, strict rules-based approaches are problematic because they inevitably lead to logical contradictions. What starts out as a well-meaning effort can quickly become a capricious workplace dominated by fear.

Cultural competency is much better understood as a set of skills than a set of rules. While the prospect of getting fired for saying the wrong thing can be chilling, who wouldn’t want to be a more effective communicator, able to collaborate more effectively with colleagues who have different viewpoints, skills and perspectives?

To bring about real transformation, you need to attract. You can’t bully or overpower. Promoting inclusion should be about understanding, not intimidation.

Myth #4: People Are Best Motivated Through Carrots And Sticks

One of the things we’ve noticed when we advise organizations on transformation initiatives is that executives tend to default towards incentive structures. They quickly conjure up a Rube Goldberg-like system of bonuses and penalties designed to incentivize people to exhibit the desired behaviors. This is almost always a mistake.

If you feel the need to bribe and bully people to get what you want, you are signaling from the outset that there is something undesirable about what you’re asking for. In fact, we’ve known for decades that financial incentives often prove to be problematic.

Instead of trying to get people to do what you want, you’re much better off identifying people who want what you want and empowering them to succeed. As they prosper, they can bring others in who can attract others still. That’s how you build a movement that people feel a sense of ownership of, rather than mandate that they feel subjugated by.

The trick is that you always want to start with a majority, even if it’s three people in a room of five. The biggest influence on what we do and think is what the people around us do and think. That’s why it’s always easy to expand a majority out, but as soon as you are in the minority, you will feel immediate pushback.

We need to stop trying to engineer behavior, as if humans are assemblages of buttons and levers that we push and pull to get the results we want. Effective leaders are more like gardeners, nurturing, growing and shaping the ecosystems in which they operate, uniting others with a sense of shared identity and shared purpose.

— Article courtesy of the Digital Tonto blog
— Image credits: Unsplash

Subscribe to Human-Centered Change & Innovation WeeklySign up here to join 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox every week.

The Duality of High-Performing Teams

The Duality of High-Performing Teams

GUEST POST from David Burkus

High-performing teams are often perceived as having extraordinary talents and capabilities, but they are not that different from regular teams—at least in terms of composition. Research indicates that high-performing teams are not just about having exceptionally talented individuals. Instead, they excel in understanding how to collaborate effectively and harness the diverse talents within the team.

In other words, talent doesn’t make the team. The team makes the talent.

The foundational quality that turns everyday people into members of a high-performing team is common understanding, sometimes called shared understanding or collective intelligence. Common understanding encompasses a shared grasp of the team’s collective expertise, assigned tasks, personality differences, work preferences, strengths, and weaknesses. This understanding can be broken down into two crucial aspects for leaders: clarity and empathy.

In this article, we’ll outline the importance of common understanding and provide practical ways to build clarity and empathy on any team.

1. Clarity

Clarity within a team is about ensuring that every member comprehends their roles and responsibilities, tasks, and deadlines. When team members have a clear understanding of what is expected of them and their teammates, they are more engaged, more productive, and even more collaborative. Clarity also allows individuals to operate within their sweet spot of capabilities, avoiding boredom or feeling overwhelmed.

One activity that can establish and maintain clarity on a team is the regular huddle. A huddle is a short, sync-up session where team members answer questions like, “What did I just complete? What am I focused on next? What’s blocking my progress?” These questions help everyone stay aligned, distribute tasks, set deadlines, and offer support when needed. Huddles promote transparency and keep everyone accountable, making it easier to identify issues and slackers without micromanaging.

2. Empathy

Empathy within a team means understanding the perspectives, strengths, weaknesses, work preferences, and factors that influence each team member’s behavior. This deeper understanding leads to reduced conflicts and enhanced collaboration. Team members who empathize with one another can tailor their communication and actions to suit the needs and preferences of their colleagues.

A powerful tool for building empathy in a team is creating “Manuals of Me.” In this activity, each team member provides insights into themselves by answering four fill-in-the-blank questions: “I’m at my best when_____. I’m at my worst when_____. You can count on me to_____. What I need from you is_____.” These manuals shed light on individual characteristics, strengths, and preferences, helping team members understand each other better.

The Manuals of Me exercise is an invaluable tool for addressing conflicts and on-boarding new team members. By sharing these manuals with the entire team and discussing how they can adapt their behavior based on the information, a team can build empathy and trust.

Building common understanding through clarity and empathy is the foundation of high-performing teams. It fosters a sense of unity and shared purpose, helping team members leverage each other’s unique skills and talents to achieve common goals. By fostering clarity and empathy in your team, you can build a strong common understanding that drives collaboration, reduces conflict, and helps everyone do their best work ever.

Image credit: Pixabay

Originally published on DavidBurkus.com on October 16, 2023

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Allow Your Customers to Die with Dignity

Allow Your Customers to Die with Dignity

GUEST POST from Shep Hyken

I’m sorry for the somewhat morbid title, but I wanted to catch your attention. Here is a short version of the story that sets up this week’s Shepard Letter.

A friend shared that one of his in-laws passed away a few months ago. Afterward, the family tried several times to cancel a newspaper subscription, but the publisher’s customer service agent kept saying, “No.” The newspaper continued to be delivered every day. Even after the subscription expired at the end of the month, the paper continues to be delivered.

This isn’t the first time I’ve heard stories like this. Companies that charge their customers monthly or annually using a subscription model – this could include newspapers, magazines, software, utilities, and almost any type of product – should have processes in place to deal with a customer passing away or any other tragic or unusual scenario. They should make it easy for the family or whoever is managing the affairs. And, help them easily and empathetically close an account. Unfortunately, that is not always the case. All you have to do is a Google search, and you’ll find plenty of horror stories similar to my friend’s – and even far worse.

Shep Hyken Death Cartoon

Chewy.com is an online pet supply that operates a subscription model in which pet food, treats and many other items are shipped regularly. Known for amazing customer service, Chewy is a role model for handling the delicate situation of a customer who passes away. In this case, the customer is a pet. Yes, the pet owner is the paying customer, but their furry friend is the real recipient of Chewy’s products.

When a pet owner informs Chewy that their pet has passed away, the company not only makes it easy to cancel the subscription, but they also do it with style, class and empathy. They send bereaved pet owners flowers, cards and refunds for recent purchases. They also request that the pet owner donate any unopened pet food and treats to local pet shelters.

It’s obvious that Chewy has a process, and there is a protocol for handling delicate situations like these. Its people are properly trained in not just what to do but also what to say and how to say it.

It may be the death of a customer, or perhaps just someone going through a difficult or emotional time; we must have a process mapped for these situations. Our people must know how to properly manage these delicate experiences with:

  1. Empathy
  2. Sympathy
  3. Care

Image Credits: Pexels, Shep Hyken

Subscribe to Human-Centered Change & Innovation WeeklySign up here to join 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox every week.

 

3 Secrets To Good Teamwork

3 Secrets To Good Teamwork

GUEST POST from David Burkus

Teams are how work gets done most of the time. In a knowledge work economy, up to 85% of an average employee’s time is spent in collaboration with other people—on one team or on multiple teams. And that makes effective collaboration and good teamwork a top tier skill. Whether you’re currently a leader or looking to become a leader, focusing on developing your teamwork skills—and the level of teamwork on your team—is one of the highest returns on effort you can experience.

In this article, we’ll outline three keys to good teamwork and offer a few practical ways to improve on each one.

1. Clarity

The first key to good teamwork is clarity. Teammates need a clear set of tasks and objectives, and also to be clear on the tasks others are focused on. They need to be able to depend on the team to deliver on commitments and be clear about how their deliverables fit into the larger whole. In addition, teams need clarity on each others knowledge, skills, abilities, strengths and weaknesses. They need to know who the subject matter expert is for any given task and who is still developing that skill in order to properly assign tasks…and to ask the right person for help from time to time.

There are a number of ways to establish clarity when beginning a project, but teams also need to be deliberate about maintaining clarity as the project rolls out and the fog of work sets in. One effective way to do that is through a “huddle”—a regular, and fast paced meeting where teammates gather and report on what they’ve completed, where their focus is now, and where they might need help. Overtime, this routine will help everyone know what’s happening, but also who is excelling at what tasks and how they can help each other.

2. Empathy

The second key to good teamwork is empathy. If clarity is about understanding the tasks, empathy is about understanding the people on the team. Teammates need to know about each other’s different work preferences, personalities, and routines. Without empathy, we tend to assume our teammates will think and act like us—and when they don’t it can create conflict and confusion. And the more diverse a team, the more important empathy becomes on the team.

There are a variety of ways to build empathy but one of the most effective is through crafting and revising a team charter—or ways of working, group norms, rules of the road, and a host of other names. The idea behind a team charter is to facilitate a conversation about all the taken-for-granted assumptions about collaboration the team may have—like proper email response time, reasons to call meetings, ways to make decisions, etc. As they discuss, the team arrives at a set of norms they can agree to and then they abide by those norms for a few months before revisiting and revising based on what was learned. Empathy isn’t created by having the document, but rather in the process of having all those discussions.

3. Safety

The third key to good teamwork is safety—as in psychological safety. The level of mutual trust and respect felt on a team has a massive effect on the team’s ability to perform. If teammates feel safe to speak up, share ideas, or admit failures than the quality of their conversations and collaboration improves dramatically. Without psychological safety teams struggle to achieve a growth mindset and to learn and grow—and that puts a ceiling on the performance they’ll experience.

One fast way to start building psychological safety on a team is to signal vulnerability by asking for feedback. This is especially effective for leaders who can send individual emails out to each teammate asking just two simple questions:

  1. What’s something I do well I should do more of?
  2. What’s something you wish I would stop doing?

Because every teammate will have different answers, leaders will need to synthesize all the answers before they can apply anything learned. But the very action of asking for such honest feedback will signal to the team that their leader wants transparency. Over time that transparency will grow the feeling of psychological safety—especially once the team sees their feedback being applied.

And once psychological safety on the team grows, it will be easier to grow empathy as well. And when safety and empathy are high, teammates give more honest status updates in their huddles and clarity grows as well. As all three of these keys to good teamwork grow, the team’s performance will grow, because the team will become a place where everyone feels like they can do their best work ever.

Image credit: Pexels

Originally published at https://davidburkus.com on April 3, 2023.

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Getting Through Grief Consciously

Getting Through Grief Consciously

GUEST POST from Tullio Siragusa

Life brings opportunities, happiness, and skyrocketing success when we decide to live it fully and without fear. Along with that, we will face challenging times that will cause us to grieve.

Globally, we are all facing a form of grief right now. Be it the loss of a loved one to Covid-19, or the loss of our free way of life — grief is all around us. Before this pandemic that we are experiencing collectively, you may have suffered the loss of loved ones for other reasons, or you may have gone through a divorce, a breakup, the loss of a friendship, or the loss of a pet.

There are many forms of loss. You can experience loss of money, your job, reputation, your faith, health, and even loss of hope.

“Loss is a normal part of life and grief is part of the healing process if we learn to face it with grace.”

To get through grief with grace it’s ideal to face it with the help of others, but for the most part you have to get through it alone. We are privileged to have family, friends, spiritual direction, therapists, life coaches and other support groups around us, but healing grief is essentially between you and yourself.

“In time of grief you need to embrace yourself, love yourself and cure yourself.”

It is easier said than done, but there is truly no other way around grief than to face it fully on your own, courageously, vulnerability and with grace.

Importance of Grace

We all, at some point in our lives, have felt as if we reached our breaking point, but eventually we wake up to the desire to not be broken for rest of our lives. For instance, while going through hard times we are not always acting our best selves. Harsh words are often exchanged with others out of the need to “dump the pain” on someone else to feel some sense of relief. After doing that, we often feel guilty about it and apologize.

It is not bad to apologize, but losing your temper and saying things you normally would not say can not only tarnish your image, but can scar someone badly enough that you lose their trust for a long time, and sometimes forever.

“When you manage your emotions while grieving, you hold on to grace, and grace is the energy of mercy for yourself and others.”

Our personality gets groomed with every pain we overcome. If we walk through life’s journey with a mindset that everything happens for a reason, and everything happens to teach us something new, then every challenging time becomes an opportunity to add strong positive and graceful traits to our personality.

The people who learn to manage their emotions during the toughest times without falling apart, add an unprecedented trait of composure, grace and an emotionally intelligent personality.

How to Get Through Grief with Grace

First, you need to fully acknowledge that grief is normal. It is not a disease. It is not a sign of weakness, or lack of emotional intelligence.

Our human body and mind is built to respond to situations. When we lose something, or someone precious, grief comes knocking. Trying to avoid that grief is not the right way to get over it. The best way to deal with grief is to embrace it and get through it.

One of my spiritual teachers used to say: “The only way to get to the other side of hell, is one more step deeper into it, that is where the exit door is waiting for you.”

“In order to grieve with grace, we need the courage to face loss as normal as anything else we experience in life.”

I know people who have avoided facing the loss of their loved ones for years, but ultimately, they had to go through it and face it. Grief will come for you no matter what, so why postpone it?

The foremost thing to handle any tough situation is to develop gratitude for all those blessed situations in your life that make it beautiful. No doubt, feeling gratitude while grieving is almost impossible, but if you develop a habit of being grateful on a daily basis, it becomes possible to feel it even during tough times.

If you are going through grief, find a peaceful place away from all those people reminding you of the loss, and try to connect to any happy moment you can recall. Feel that moment in your heart. Hold on to that feeling as long as possible and write it down later.

Whenever you feel broken, be mindful of such moments. You will soon be able to tap to a comparatively happy person inside you, anytime you need to.

“The way to develop your grace muscle is to live daily with gratitude and make a mental library of the happy moments in your life that you can borrow against, during difficult times.”

We have been living in a time in history void of pain. We are constantly seeking happiness and running from pain and suffering. Now we are being forced to face pain, suffering, uncertainty, and loss.

There are blessings inherent within loss and suffering. The blessings are always revealed on the other side of grief, and it is always hard to believe that the blessing is happening amidst grief and pain. However, if you look back in your life at the moments that defined you, the moments when you experienced the most Light, the most blessings — it was soon after your darkest hours.

“When we move through the process of grief believing in our ability to grow from the experience, we become more aware of the blessings in disguise that will come out of it.”

A sense of serenity can be achieved through releasing the pressure of the expectations of a set pattern for your life. There comes a moment when it is better to embrace what you can’t change, and develop the courage to strive for what you can.

“Acknowledging your capacities and the difference between what you can and what you can’t control, will make it easier to go through grief.”

What I am talking about is the power of surrendering to what is, instead of holding on to what could have been. For most people, grace is among the most precious trait of their personality and behavior.

If you have lost something or someone precious that is an irreparable loss, it is important to take care of yourself during those testing times. Remember that all chaos comes with an expiration date, and to surrender to the change you need to make to keep moving forward.

Remember the blessings in your life, be grateful for what is, has been, and will be, and be patient with yourself.

NOTE: For all those who have lost loved ones during the Covid-19 pandemic and have not been able to properly say goodbye, I wish that their memory be a blessing in your life.

Image credit: Pexels

Originally published at tulliosiragusa.com on April 27, 2020

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Avoiding An Unamazing Customer Experience

Avoiding An Unamazing Customer Experience

GUEST POST from Shep Hyken

NICE isn’t just the right way to treat people. It’s the name of a software company that specializes in helping businesses improve their customer and agent experience. NICE has analyzed billions of customer interactions to better understand customer behavior. They know what customers like and dislike. They know what frustrates customer support agents and what gets them excited about helping their customers. But often, it’s not an agent experience that gets customers to come back.

A recent study from NICE found that 81% of consumers today start with a digital channel when they have a question, a need or want to buy something. They don’t call the company. They go to a website, YouTube, Google search, etc. They want and expect the companies and brands they do business with to have answers readily available. What they don’t want is to call a company, be placed on hold for what seems like an unreasonable period of time, talk to a rep who transfers them to another rep, etc., etc.

I recently interviewed Laura Bassett, Vice President of Product Marketing at NICE, and had a fascinating conversation about how customers’ expectations are changing. She said many experiences are unamazing. They simply disappoint, which doesn’t give a customer the incentive to come back for more. Bassett said NICE’s mission is to rid the world of unamazing customer experiences. Here are some of the nuggets of wisdom Bassett shared on how to do exactly that.

1. Customer experience is the entire journey.

Many people make the mistake of thinking that customer experience is customer support. It’s much more than that. While customer support is part of the experience, it really starts when a customer initiates a Google search, finds your company and interacts with your website. The service begins with how easy it is to do business with you regardless of where they are in the customer journey.

2. Customer experience involves every person in the business.

Just as customer experience includes the customer’s entire journey—not just when they reach out for customer support—it also involves every employee. If you aren’t dealing directly with a customer, you support someone who is or is part of the process that will impact the experience. Even people behind the scenes, who never interact with the customer, have impact on the experience. Everyone must understand their role and contribution to the customer experience.

3. Proactive communication is essential to the customer experience.

Companies know many of the questions that customers ask. So, why not be proactive about giving customers information before they have to make the effort to get answers? Bassett said, “Companies should understand and predict when they can answer a question before customers even realize they have it.”

4. Walk in your customer’s shoes.

This is an old expression, yet its meaning is timeless. You must understand what the customer is going through at every step of the journey. Then compare it to the experience you would want. When designing an experience that makes customers want to come back, think about what would make you come back. Is the experience your customers receive different than what you want?

5. Agents are consumers too.

Their expectations have accelerated. They compare what they should be able to deliver to what they experience with other businesses. When they have an amazing experience with another company, they want to repeat that experience for their own customers. They must be equipped with the tools to deliver what they consider to be an amazing experience.

6. Make your customer support agents knowledgeable.

This is a great follow-up to No. 5. Help them understand that they don’t have to follow a script when it is unnecessary. They don’t want to feel held back. They don’t want to feel over-managed or under-enabled. After you hire good people and train them well, you should empower them to do their job. Bassett said, “Turn agents into customer service executives who can really own that experience.”

7. Amazing customer service doesn’t need to have fireworks.

Seamless and simple wins every time. This is the perfect concept to close out this article. Nothing shared in this article is rocket science. It’s common sense. It’s what every customer wants. To be amazing, you don’t have to go over the top and WOW the customer with the most incredible service they have ever experienced. Delivering the simple and seamless actually creates the WOW factor so many businesses believe is unattainable. Just be easy. Eliminate friction. Easy and seamless isn’t that hard—and for customers, it’s the opposite of unamazing!

This article originally appeared on Forbes

Image Credit: Shep Hyken

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Empathy: The Currency of Human Connection and Innovation

Empathy: The Currency of Human Connection and Innovation

GUEST POST from Soren Kaplan

Having worked with innovation teams from global companies like Visa, Colgate-Palmolive, Kimberly-Clark, Disney, Medtronic and many others, there’s one consistent success factor when it comes to innovation, no matter what you’re doing: it all starts with the customer.

Companies spend oodles of time and money trying to understand customers. They conduct surveys, hire market researchers, run focus groups, analyze social media, and the list goes on. What’s often missed, however, are customers’ deeper needs and underlying pain points that really matter to them. Quantitative surveys, for example, might give you a sense of a market’s overall sentiment about a topic, but you won’t get to know someone’s personal struggles and underlying motivations from checkboxes on an online form.

Instead, you need to truly put yourself in the customer’s shoes. It’s not just about intellectually understanding their situation. It’s about tapping into the emotions they feel, and even feeling them yourself as part of the process of connecting to their experience.

Empathy Reveals New Opportunities

I recently led a leadership development program for a large health care provider with hundreds of hospitals. They wanted to understand their patients better, so they could come up with innovations to help them stay healthy and avoid costly visits to the doctor and hospital. Initially, the team had ideas to provide promotional materials on how to eat healthier and exercise.

As part of the process, a small team went to visit patients at their homes in rural areas. At one house, they discovered a giant water tank had been built by a company that towered over their patient’s home–and it was slowly dripping water on the roof, creating a whole variety of problems, including causing the beginnings of respiratory issues for the woman living in the house due to mold. The team was shocked.

The team realized that pamphlets about healthy eating and exercise wouldn’t do much to help. They also recognized that in certain cases they might need to provide radically different types of support to their patients as part of ensuring their overall health, beyond just providing traditional health care. They helped the woman contact the water tank company to fix the leak. They have also since expanded their approach around prevention to address various “social determinants of health” in communities like poor quality water, lack of healthy food, and other issues that lead to health issues long before someone shows symptoms of a formal medical issue.

Immersing yourself in the world of your customers through visits, observation, interviews, and other interactions can provide a new perspective around issues, problems, and assumptions.

Capture Concrete Observations

Empathy is a core element of “design thinking,” a common approach used for product and service innovation. It’s also a concept that can be hard to understand when it comes to translating what you might see and hear into something meaningful about the customer. Here’s a template for doing just that from Praxie.com.

Customer Empathy Map

The next time you connect with a customer, consider the following to help capture concrete observations:

  • Say: What does the customer explicitly say?
  • Feel: What are the customer’s emotions?
  • Think: What occupies the customer’s thoughts?
  • Do: What does the customer do in public?

By providing a structure for cataloguing your observations, you can turn what might seem as ambiguous into something tangible.

Turn Observations into Insight

It’s one thing to observe customers. It’s another to translate what you observe into real insights that help catalyze new ideas.

Once you’ve cataloged your observations, take a step back. Consider the ultimate “pain points” that your customer experiences. What are the customer’s top problems or frustrations? Also be sure to consider the “gain” the customer hopes to achieve. What does the customer hope to accomplish or achieve?

Answering these questions helps move general observations into insights that can be used as the basis for generating new ideas.

Give the World Your Empathy

Empathy is the currency of human connection. We all crave it. And when we give it to others, we build and deepen relationships. Try empathizing with others. You’ll see the returns in the form of a better world, and greater innovation.

Image credits: Praxie.com, Pexels

This article was originally published on Inc.com and has been syndicated for this blog.

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Importance and Ethos of Empathy in Business

Importance and Ethos of Empathy in Business

GUEST POST from Douglas Ferguson

Why is empathy important in business? The reality is that though empathy focuses on identifying others’ emotions and connecting with your team in the workplace, true empathy has powerful results for every facet of an organization.

Organizational Ethos: Why is Empathy Important in Business?

Why is empathy important in business? The reality is that though empathy focuses on identifying others’ emotions and connecting with your team in the workplace, true empathy has powerful results for every facet of an organization.

Empathy makes it possible to center each other’s needs, desires, and emotions at the heart of what you do. From navigating your intuition to working to identify and meet the needs of clients, workplace empathy is essential to effective leadership and future success.

Below, we explore why is empathy important in business as we discuss:

  • Empathy in the Workplace
  • Empathy as Empowerment
  • The Ethos of Empathy
  • Why Empathy is Important for Business
  • Applications of Organizational Empathy

Empathy in the Workplace

Allowing empathy in the workplace encourages leading from the heart. By centering emotional intelligence in your organization, you’ll prioritize a people-first approach to leadership.

Empathy allows us to recognize others’ emotions and to understand their point of view in a situation. When employed in the workplace, empathy offers insight into how to understand and respond to others’ needs. While empathy can be confused with sympathy, the two aren’t the same. Empathy focuses on identifying and sharing the emotions and experiences of others.

By practicing emotional intelligence, organizations can use empathy to better navigate and support their employee’s well-being, while driving innovation and collaboration. As life constantly ebbs and flows, employees need empathetic leaders that understand the nuances of navigating life’s changes. This allows team members to craft the best work-life balance that lets them do their best work while maintaining a positive home life.

Empathy as Empowerment

Why is empathy important for business? The simple answer is that empathy empowers. As leaders and fellow team members extend empathy to each other, they are allowing one another to feel a sense of validation and respect. Considered to be an organizational superpower, empathy can positively impact employees’ engagement, motivation, and well-being.

The true power of empathy lies in your ability to envision yourself in a team member’s position, or a position of leadership. Once empathy becomes part of the organizational culture, it empowers employees to center their fellow members and work collaboratively.

From a leadership perspective, empathy invites employees into the decision-making process. This communicates that leaders value and trust the opinions and positions of their team members. As such, more employees feel a sense of validation and are driven to engage with their work and their teams’.

The Ethos of Empathy

Workplace empathy is part of a larger conversation about organizational ethics. The ethics of an organization refer to how the leadership and team members respond to their external environment. These ethics dictate the principles and guidelines that determine how the company and its employees conduct business in the workplace.

Leaders should work to translate empathy into their organizational ethos to ensure that every decision is guided by a commitment to uplifting and connecting with others. To make an impact with empathy and ingratiate it in your company culture, ensure that your organization has a clear code of ethics. By building empathy into your ethos, you’ll train your leaders and employees to constantly prioritize each other’s feelings and perspectives in the workplace.

Why Empathy is Important for Business

Empathy has a multifaceted impact on the workplace. From enhancing leaders’ capabilities and improving the way team members relate to one another to prioritizing clients’ needs and customer relations, empathy is undoubtedly an important part of any business.

Empathy benefits businesses in the following ways:

1. Empathy is your  leadership superpower.

  • Maintain Top Talent: Leaders that connect with their team in a genuine way are able to foster a sense of loyalty and retain the best people.
  • Boost Morale by Instilling Motivation: Empathetic leaders can successfully encourage their teams and motivate them to perform at their best.
  • Increase Sales and Productivity: Leaders with empathy can better understand customers’ needs and address their desires, pain points, and fears.

2. Empathy is essential for teams.

  • Develop a Community: Through empathy, team members can develop stronger bands and build trust in each other. This allows team members to become a true community both in and out of the workplace.
  • Increase innovation: Empathy is linked to innovation as it allows team members to practice curiosity, generosity, and equality towards their colleagues’ ideas. By entering another’s perspective, team members develop a sense of compassion that allows for creative thinking.
  • Create a safe environment for collaboration and learning: Teams that practice empathy are leading with their heart. This encourages a sense of psychological safety, allowing others to feel vulnerable and open to learning and collaborating.

3. Empathy is transformative for clients.

  • Forge connections with customers: Empathetic organizations put their clients first. This human-centered approach allows teams and leadership to build real bonds with their customers that can last a lifetime.
  • Prioritize clients’ wants and needs: Why is empathy important for business? Empathy makes it easy to identify and prioritize clients’ wants and needs. By walking a mile in their shoes, an organization will have a better understanding of customers’ expectations.

Applications of Organizational Empathy

Discovering why empathy is important for business is the first step in cultivating an empathic culture. The next challenge is learning to apply empathy in every facet of your organization.

Implement empathy in your workplace with the following practices:

1. Listen to Others

Listening to others is the first step in implementing empathy in the workplace. Listening goes beyond hearing what someone says; empathic listening requires one to actively listen and pay attention to body language, facial expressions, and similar nuances.

2. Use Empathy Maps 

Empathy maps allow organizations to take a human-centered approach to problem solving and ideation. Essentially, this helps one to get inside the user’s head. Organizations use empathy maps to determine what the user is thinking or feeling, and how they may experience the product.

3. Design User Personas

User personas identify the skills, goals, attitudes, background information, and behavioral patterns of your target audience. This allows your team to better explore how to relate to users and which solutions would benefit them the most.

4. Practice Empathy Immersion

Use an activity called empathy immersion to encourage your team to understand their perspective and opinion of others.

  • Change Your Perspective

Challenge your team to adopt another’s perspective.

  • Limit Yourself

A major part of having empathy for another person is understanding the challenges and struggles they face. By limiting yourself, you’ll be able to experience the same type of challenges as you empathize with their experience.

  • Do It Yourself

Oftentimes in the field, it makes the most sense to wait for management or a qualified leader. However, this shouldn’t limit one from problem-solving on their own. Under empathetic leadership, team members will feel a sense of self-motivation and confidence that allows them to take agency and create solutions of their own.

  • Similar Experience

Team members can empathize with each other and their clients by recreating an experience similar to what their colleagues or customers are going through.

  • Day-in-the-Life

A day-in-the-life activity allows team members to walk in another’s shoes and navigate the successes and pitfalls from another person’s perspective.

Want to adopt empathy in your organization? Connect with us at Voltage control to learn the ways you can implement empathy in your workplace. Our courses on Change Management and Master Facilitation will teach the art of leading with empathy as you learn how to shift your company culture to one that embraces an empathic ethos.

Article originally seen at VoltageControl.com

Image Credit: Pexels

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.