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Imagination versus Knowledge

Is imagination really more important?

Imagination versus Knowledge

GUEST POST from Janet Sernack

Is imagination really more important than knowledge? How does imagination link to catalyzing collective innovation and unleashing corporate vitality?

When I did my research, I discovered that the answer is actually paradoxical!

Albert Einstein famously said “Imagination is more important than knowledge. For knowledge is limited to all we know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.

Why is the answer so paradoxical?

According to a well-researched and scientific article “Einstein’s most famous quote is totally misunderstood” in BIGTHINK magazine, the author suggests that he’s really doing is encouraging people to look beyond the current, conservative frontiers of what we know and into the realm of what we’re compelled to explore next.

He describes that imagination, in Einstein’s mind, is shorthand for a thought experiment: to simulate the consequences of a theory in a regime that’s yet to be tested, where the imaginative predictions were all well-quantified far in advance of the observations/experiments.

  • Both knowledge and imagination

This means that for your imagination to take you to worthwhile places, you also need a strong foundation of knowledge of the subject to build your theory or idea.

This makes it a “both/and” paradox.

This means that you need both a deep knowledge of the subject or problem and a capacity to create, evolve and exploit mental models of things or situations that are often counterintuitive and counterfactual and don’t yet exist.

Doing this enables you to generate new lines of feeling and thinking, and to connect fields, problems, and ideas that others find unrelated. To ultimately inspire, and result in collective innovation.

How does this relate to innovation?

Most of us are already aware that companies increasingly need to innovate — across strategies, operations, offerings, and business models. Especially when business environments are experiencing a range of global and local crises, accelerating change and ongoing, relentless instability and uncertainty. Where many have become survival focused, and adopt a short-term reactive lens in attempts to restore “normality” and arrest a decline in long-term growth rates and competitiveness.

As well as arrest a serious decline in their corporate vitality.  Which is crucial for long-term success, growth, and sustainability. Yet some companies are unaware that imagination is upstream of innovation. Sadly lack the focus towards entering this critical realm and leveraging it to stimulate a capacity for collective innovation which is needed for corporate vitality to thrive.

Corporate vitality enables organizations to thrive

An organizational culture that embraces corporate vitality enables them to thrive, by knowing how to shape visionary strategies in the imagination age that enables it to:

  • Rebound and reinvent themselves, under pressure.
  • Ignite people’s imagination to co-create ideas.
  • Collaborate to accelerate collective innovation.
  • Deliver and accelerate growth in a VUCA/BANI.

Yet, according to research by the BCG Hendersen Institute in an article “Competing on Imagination”

“Big businesses often struggle to make use of imagination. They may try to make it a predictable process, and end up with routine and incrementalism. Or they may treat it like a magical power, celebrated in tales of great innovators, in the hope that good ideas will appear as needed. As companies grow, it becomes harder to be imaginative. Larger companies tend to focus on exploiting what they know and what originally gave them scale”.

What else inhibits the development of corporate vitality?

The BCG research also reveals that most companies don’t yet know how to ignite people’s imagination. Which is required to co-create ideas and collaborate.

Often because they usually lack the motivation, rigor, and knowledge required to:

  • Clarify, ignite, and activate imagination: what it means and how it works at either an individual or collective level.

Which restricts an ability to develop the capacity required to deviate from the norm and emerge creative insights and breakthroughs, invent, and innovate on a scale.

  • Strategically and systematically improve the individual and collective capacity to imagine: which keeps them stuck within their own spheres, and focuses on averages rather than on exceptions.

This also restricts individual and collective investment in creating free time and space for daydreaming, mind wandering, and meandering into the unknown.

  • Cultivate individual and collective imaginative capacity through social transmissions: that evoke new questions and provocative ideas.

Which keeps them restricted to the confines of their own, or current mental models, rigid role parameters, and focus on metrics and conventional short-term siloed approaches.

Ultimately inhibiting our capacity to alter our cognitive habits, allowing our minds to make new associations, develop, and experiment with new ideas.  That forms the foundations for cultivating a culture that catalyzes collective innovation and unleashes corporate vitality.

Taking a neurological approach

Research presented by Gabriella Rosen Kellerman and Dr Martin Seligman, in their recent book Tomorrow Mind enables us to take a neurological approach towards igniting people’s imagination – to arouse our curiosity and co-create ideas, that result in collective innovation.

  • Default Mode Network (DMN)

Stating that when we allow our minds to wander and daydream, our brain doesn’t just “power down.” Instead it “switches to a new mode of thinking, one so vital that it is our default – or the activity our brains jump to in every free moment” which specializes in two processes: imagining and planning.

This is known as our Default Mode Network (DMN). Which activates when we let our minds wander or drift into a daydream, to create spontaneous oscillations that allow us to observe novel thought streams and extract new patterns, generalizations, interpretations, and insights.

It is the place our best ideas come from.

  • Discovering what does not yet exist

In this realm, our minds break the bonds of space and time, blending memory and fantasy, creating an eternal cycle that dances between exploitation and exploration.

Allowing us to exploit our “knowns” and explore new possibilities by imagining scenes that differ radically from the actual past and the actual present, allowing us to discover and learn deeply about what does not yet exist.

What does this mean to organizations, leaders, and coaches?

  • Power of provocation

ImagineNation™ has pioneered innovation coaching by presenting The Coach for Innovators, Leaders, and Teams Certified Program, globally online for more than 10 years.  To teach the traits, mindsets, behaviors, and skills to ignite people’s imagination, based on our experience that consciousness, imagination, and curiosity are the precursors to both creativity and innovation.

Where consciousness contains the states and qualities of the mind, which is where our imagination is located, creativity is the process of bringing something new to the mind, and innovation is bringing the new to the world.

  • Being a disruptive provocateur

We teach participants to become “disruptive provocateurs” who know how to compassionately, creatively, and courageously create collective holding spaces.

That creates the permission, safe space, and trust for developing generative thinking processes that enable peoples to see and solve challenging problems that evoke and emerge new discoveries, and creative ideas and generate learning by:

  • Disrupting peoples’ habitual feelings and thought processes and comfort zones,
  • Co-creating the permission, safety, and trust to deviate and differ,
  • Space and time for elasticizing and stretching habitual thought processes.

Imagination can be provocative because it arouses scenes that differ radically from the actual past and the actual present. This allows us to discover and learn deeply about what does not yet exist. It enables us to focus on being intentional, in taking intelligent and right actions to solve the problem differently and develop corporate vitality.

  • Power of prospection

Developing the co-creative frequencies requires us to alter our cognitive habits, allowing our minds to make new associations, develop, and experiment with new ideas, and cultivate a culture that embraces corporate vitality. This involves the capacity to imagine alternate futures, and developing prospection skills – “the ability within each of us to think about the future and envision what’s possible.”

According to USA-based leading global coaching platform BetterUps’ Report on the Future Minded Leader:

“Imagining ourselves into alternate futures and evaluating them as a way to make decisions and guide present action is unique”.

These occupy at least one-quarter of our waking thoughts, and when it comes to imagining the future, we are at once both our most optimistic and pessimistic selves, which is, in essence, also contradictory. Because we can both project optimism about what is to come and make risk-averse decisions to build the foundations for envisioning a range of desirable and alternate futures.

  • Sparking corporate vitality

Building an “imagination machine” – an organization where the imagination of individuals work together is fully supported intentionally and by design involves creating space for our Default Mode Networks (DMN) to activate and lay the foundations for collective innovation by:

  • Creating space and time for reflection enables people to regain control of their attention and minds, and to allow spontaneous, generative mind wandering – by engaging in simple activities like walking, reading, bathing, exercising, and free writing.
  • Making it safe and permissible to regularly expose people to the unfamiliar and the unknown – by building their discomfort resilience, provoking and elasticizing their core and habitual thinking processes.
  • Coaching, teaching, and training people to view their worlds systemically, to wander and daydream at the edges of the social fields – to sense, perceive and emerge anomalies, and counterintuitive and counterfactual patterns and trends.
  • Coaching, teaching, and training people to safely disrupt and challenge their habitual mental models – by creating mindset flips and paradigm shifts, developing their curiosity, and enhancing their cognitive diversity and agility.
  • Introducing more playfulness into the working environment – by improvising, exploring, introducing business simulations, and learning events, as well as gamification, to generate insights, that saturate us with ideas that we can then incubate.

Imagination, collective innovation, and corporate vitality

When we combine a rigorous approach to expanding and applying both our knowledge and our imagination, we can co-create ideas, and innovate in ways that illuminate people’s hearts and minds.

By altering and elasticizing our cognitive habits, allowing our minds to make new associations and unlikely connections, we can develop, and experiment with new ideas, and cultivate a culture that leverages and scales collective innovation that unleashes real corporate vitality.

Image Credit: Pixabay

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The Paradox of Innovation Leadership

GUEST POST from Janet Sernack

Most of us are aware that both the organizational leadership and cultural paradigms have shifted, due to the accelerating demands of the current global VUCA/BANI operating environment. Requiring us to make sense of and navigate the paradoxical nature of innovation leadership. By developing multiple perspectives to re-think how to respond positively and creatively to the high levels of tension and range of massive disruptions we collectively face in our current high-speed, constantly changing, global operating environments.

According to Otto Scharmer in a recent article for Resilience Magazine, we are facing a looming paradox – “we know almost everything that is necessary to prevent civilizational collapse – we have most of the knowledge, most of the technologies, and all the financial means necessary to turn things around – and yet we are not doing it”.

To truly differentiate ourselves and do the “right things” as adaptive and agile 21st-century leaders, and coaches, it’s crucial to learn the “soft skills” required to cultivate true, and relevant multiple perspectives. To better serve people and unlock and mobilize their collective genius to co-create a future that is regenerative, peaceful, and just, for all of humanity.

What is a paradox?

In a White Paper – Managing Paradox, Blending East and West Philosophies to Unlock Its Advantages and Opportunities from the Center for Creative Leadership, authors Jean Brittain Leslie, Peter Ping Li, and Sophia Zhao, use the term “paradox as a general term to describe the tensions individuals face due to the coexistence of conflicting demands”.

That a paradox can also be described as tensions, dilemmas, conundrums, polarities, competing values, and contradictions, and have these principles in common:

  • It is often difficult to see the presence of paradoxes in organizational life and in a VUCA and BANI world.
  • They are not problems that can be solved, as they are often unsolvable.
  • They are of cyclical or recurring nature.
  • They can polarize individuals into groups.
  • They are potentially positive when managed.
  • Managing paradox involves developing a mindset (and perspective) beyond “either/or” logic (A is either B or not B).

Polarity is the preferred term used in long-time practitioner Barry Johnson’s work. Duality is also used, referring to the yin-yang perspective on a paradox – a pair of opposite elements that can be both partially conflicting and partially complementary.

Mastering the paradoxical nature of innovation leadership requires developing the soft skills to hold two trains of competing or complementary thoughts, or perspectives, simultaneously. This enables innovation leaders to connect to, explore, navigate, and discover new territories to sense possibilities, seize opportunities, and simultaneously solve complex systems and challenging problems differently – in ways that add value to the quality of people’s lives they appreciate and cherish.

Why is it important to navigate a paradox?

Innovation leadership involves cultivating a paradoxical mindset that enables us to work outside of the “either/or” binary and logical perspective and work within the “both/and” non-logical and multiple perspectives, by knowing how to see both the:

  • Perspectives clearly,
  • Positive and negative consequences of each perspective,
  • Interrelationship and interdependence between each perspective.

Shifting perspectives – Taking a skills-based approach

A recent MIT Sloane article “Taking a skills-based approach to culture change” reinforces how important it is to support digital, cultural, and other transformation initiatives by developing people’s “soft skills”, through innovation leadership learning initiatives, specifically to develop the thinking skills required to hold multiple perspectives:

 “Unlike most types of culture initiatives, a skills-based approach can more effectively infuse new culture components into scale-ups and international incumbents alike. This approach is particularly effective for developing what many refer to as soft skills, such as perspective-taking. This ability to step outside one’s own perspective to understand another person’s point of view, motivations, and emotions helps build a psychologically safe environment in which people dare to share ideas and unfiltered information”.

  • Developing perspective-taking skills is fundamental to mastering the paradoxical nature of innovation leadership. It enables leaders and coaches to connect to, explore, navigate, and discover new territories to catalyze and harness people’s collective genius and shift perspectives differently.
  • Developing the 21st-century leadership superpowers necessary to reimagine, reinvent, design, and deliver innovative solutions to complex and challenging problems.

Making the shift – Taking the first steps

Barry Johnson’s work states that:

“Managing paradox involves moving from focusing on one pole as the problem and the other as the solution (either/or thinking) to valuing both poles (both/and thinking)”.

This is supported by a recent article “The Six Paradoxes of Leadership” by PWC:

 “Paradoxes are not new to leaders, but they are becoming have become increasingly important for leaders to navigate”.

Drafting six key questions for leaders and coaches to consider by hitting their “pause buttons” and directing their focus and attention:

 “The most urgent in today’s context and will remain important in the future. The paradoxes should be considered as a system; they impact each other and all need to be balanced simultaneously. To truly differentiate yourself as a leader, learning how to comfortably inhabit both elements of each paradox will be critical to your success.”

These multiple perspective-shifting questions include:

  1. How might you, as both a leader (and coach) learn how to navigate a world that is increasingly both global and local?
  2. How might you, as both a leader (and coach), learn how to navigate both the politics of getting things to happen and retain your character and integrity?
  3. How might you, as both a leader (and coach) develop the confidence to act in an uncertain (and BANI) world and the humility and vulnerability to recognize when you are wrong?
  4. How might you, as both a leader (and coach) learn how to execute effectively whilst also being both tactical and strategic?
  5. How might you, as both a leader (and coach) become increasingly tech-savvy and remember that organizations are run by people, for people?
  6. How might you, as both a leader (and coach) apply the learnings and successes of the past to help guide and direct you in the future?

Making the shift – Learning the innovation leadership fundamentals

At ImagineNation™  we have accredited more than 100 leaders and coaches globally as professionally certified coaches for innovation in our global bespoke online coaching and learning products and programs has validated three key poles innovation leadership requires.

Which is to know how to effectively move from focusing on one pole as the problem and the other as the solution (either/or thinking) to valuing both poles (both/and thinking) and developing multiple perspectives:

  • Both Push and Pull: noticing when people are neurologically stuck in a flight/fight/freeze mode and are reticent and unable to make the shift toward a desired future state. Leaders and coaches can safely push people towards what is urgent and “necessary” to change to survive, and simultaneously pull them towards both the benefits, rewards, and desirability of the future state and towards mobilizing them towards energetically engaging and enrolling in it.
  • Both Strategic and Tactical: noticing when people are so busy that they “can’t see the forest for the trees”, or are caught up and lost in tasks, and activities involved in getting things done, quickly, and often thoughtlessly. Leaders and coaches can focus on both what they are trying to achieve, and why they are trying to achieve, it whilst simultaneously engaging people in completing the task and observing and considering it strategically and systemically.
  • Both In the Box and Out of the Box: noticing what are peoples’ core operating systems, and being present to what is true and real for them, without judgment and with detachment. Leaders and coaches can focus both on “what is” the person’s perspective, situation, and current reality, whilst simultaneously evoking, provoking, and cultivating “what could be possible” and eliciting unconventional multiple perspectives that catalyze creative thinking differently strategies.

Grappling with the future is paradoxical

Today’s strategic landscape is like nothing we have ever seen before, which makes innovation leadership and innovation coaching skills more important than ever.

To re-think for a new age, how to courageously confront and solve serious dilemmas and complex problems, how to adapt to complex systems, be creative in transforming time, people, and financial investments in ways that drive out complacency and build change readiness.

To then deliver deep and continuous change and learning to equip and empower innovation leadership to develop the multiple perspectives required to deliver valuable and tangible results, whilst simultaneously opening new pathways to a future that is regenerative, peaceful, and just for all of humanity.

Image Credit: Pixabay

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Kickstarting Change and Innovation in Uncertain Times

Kickstarting Change and Innovation in Uncertain Times

GUEST POST from Janet Sernack

In our last article, we described why innovation is transformational, and why, at this moment in time, it is more important than ever to innovate. We stated that innovation-led growth is absolutely critical and that people need to be enabled and equipped to adapt, connect and collaborate in new ways to kickstart change in agile, constructive, equitable, and sustainable ways to innovate in uncertain times. Yet, our research and experience at ImagineNation™ over the past 10 years has revealed that many governments, communities, organizations, teams, and leaders, feel somewhat – but not very – confident in their readiness, competence, and capacity to change and innovate in a world of unknowns.

Six Strategies to Kickstart Change and Innovate in Uncertain Times

To help build this confidence we have identified six key strategies and the key first steps to help you focus your attention, kickstart change, and drive and execute your change and innovation initiatives, to survive, thrive, and flourish in uncertain times.

Strategy #1

Build change readiness and receptivity to survive and thrive in an uncertain world by:

  • Giving people permission and safety that allows them to accept and acknowledge the range of emotional reactions (fears), physical consequences (exhaustion), and work-life imbalances as a result of the imposed WFH environment.
  • Acknowledging how people are feeling helps them better re-balance, adapt, and become resilient by supporting them to develop a work-life balance to better connect with others, tolerate uncertainty to change, and innovate in uncertain times.
  • Challenging people’s habitual default patterns of remaining in the safety of their comfort zones, breaking habitual “business as usual” habits, inertia, and complacency.
  • Being empathic and compassionate with people’s anxieties, confusion, insecurity, and uncertainties about their futures at work, and supporting them through their personal conflicts.

Strategy #2

Allow, accept and ack knowledge people’s fears and struggles about change, help manage their anxiety, improve their productivity and attune them to the possibilities and potential opportunities in the current business environment by:

  • Providing individual and collective support to enable people to take back and refocus their attention, self-manage anxiety, and become grounded, mindful, and fully present, with self and with others.
  • Investing in time and money to enable people to unlearn, learn and relearn how to be change ready and change-receptive, and become adaptive to effectively facilitate successful business and digital transformation initiatives.
  • Helping people get familiar with the brain’s basic cognitive functions, and build the foundations to help get work done by regulating emotions, suppressing biases, switching tasks, solving complex problems, and thinking creatively.
  • Developing 21st-century skills to shift old mindsets, develop new behaviors and the reasoning, problem-solving, planning, and execution skills to initiate and sustain business, cultural and digital transformation initiatives to embed the changes and to innovate in uncertain times.
  • Developing the fundamental foresight and energizing vision to perceive innovation strategically and systemically, adopting an approach that is holistic, human, and technology-centered, to align, enable, and equip people to adapt and grow and to change and innovate in uncertain times.

Strategy #3

Make sense of innovation, and develop a common understanding and language as to what innovation means in a unique context by:

  • Developing an awareness that innovation is, in itself, a change process, and paradoxically requires rigorous and disciplined change management processes and a chaotic creative and collaborative interchange of ideas.
  • Clarifying an energizing and compelling “why” innovation is important to an overall “cause” developing a passionate purpose and a sense of urgency towards leveraging innovation to achieve long-term success, competitiveness, and growth.
  • Knowing how to both make connections and distinguish and leverage the differences between creativity, invention, and innovation.
  • Building the safety, permission, and trust that helps facilitate, educate and coach people to deal with the emotional consequences of failure, to reframe it as opportunities to encourage a culture of taking small bets to learn quickly.
  • Taking a disciplined and methodical approach to risk planning and management, that allows and encourages a culture of smart risk-taking to reduce risk adversity.
  • Creating a consistent and common understanding as to what innovation means in their unique government, community, social, organizational, leadership, or team context and creating an engaging and compelling narrative around it.

Strategy #4

Optimize the notion that innovation is transformational and leverage it as an overall energizing strategic and systemic alignment mechanism and set of processes to kickstart change by:

  • Improving engagement, energizing and maximizing people’s potential and intentionally cultivating their collective genius to learn how to execute and deliver deep change and innovate in uncertain times.
  • Aligning technological, processes and adopting a human-centered structure for change management to deliver business breakthroughs and digital transformation initiatives.
  • Breaking down silos and supporting people to collaborate; re-connect, re-energize and re-invent themselves in a disrupted world.
  • Maximizing differences and diversity that exist between people’s demographics, cultures, values, perspectives, knowledge, experiences, and skillsets to deliver their desired outcomes.
  • Learning and coaching people to adapt to survive and thrive by solving complex problems, uncertainty, instability, and trends that are constantly emerging.
  • Improving both customer centricity and the customers’ experience.
  • Building accountable, equitable, and sustainable business enterprises that people value, appreciate, and cherish.

Strategy #5

Challenge the status quo and conventional ways of perceiving innovation to unleash the possibilities and the opportunities and kickstart change that true innovation offers by:

  • Taking a strategic perspective in the longer term and the need for investment in innovation, rather than being reactive, and short-term profit-focused.
  • Developing an understanding of the different types of innovation and how they can be applied, including incremental, breakthrough, sustaining, and disruptive, depending on their strategic imperative and motivation for change, and not just focussing on making continuous and process improvements.
  • Improving trust in organizational boards and leadership decisions, reducing self-interest and eliminating corruption, and focussing on being in integrity to successfully empower people in change and innovate in uncertain times.

Strategy #6

Explore opportunities for measuring, benchmarking, and contextualizing the impact of innovation on business performance, leadership, executive team, and organizational ability to adapt, innovate and grow by:

  • Embracing new business models, developing leadership capabilities and collaborative competencies, capacities, and building people’s confidence to perceive their worlds differently, and with fresh eyes.
  • Letting go of “old” 20th century methods of diagnosing and assessing culture, based solely on the “nice to haves” rather than exploring the emerging “must haves” to enable people to survive and thrive by experimenting with new assessment tools like the OGI® and the GLI® to quantify and qualify current and potential strengths and weaknesses.
  • Using data to know what new mindsets, behaviors, and skills to embody and enact, differently to become future-fit and succeed in the 21st century, and accepting that some of these are “not nice”.
  • Cultivating an innovation culture to embed deep change, provide learning and coaching to evoke, provoke and create mindset shifts, behavior and systems changes, and radically new sets of artifacts and symbols.

Taking the first steps to change and innovate in 2023

Embracing a range of new and different strategic and systemic approaches governments, communities, organizations, teams, and leader organizations can successfully kickstart change and innovate in uncertain times.

By using this moment in time to choose to refuse to walk backward and sleepwalk through life, by simply committing to take the first baby steps in allowing and enabling people to pause, retreat, reflect and:

  • Recover from the effects of working mostly alone, from home, and online.
  • Re-balance work and home lives through reconnection and resolving loneliness and rebuilding a sense of belonging.
  • Know how to tolerate uncertainty and become resilient and adaptive.
  • Reimagine and refocus a more energizing, compelling, and sustainable future.
  • Reinvent themselves, their professions, business practices, and teams in meaningful and purposeful ways.

We can then confidently, meaningfully, and purposefully energetically engage and enroll people, mobilize and harness their collective genius, to innovate in uncertain times in ways that add value to the quality of people’s lives in ways they appreciate and cherish.

To kickstart changes that contribute effectively to global stability, security, connectedness, and sustainability in the current decade of transformation and disruption.

Find out about our collective, learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, is a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starting Tuesday, February 7, 2023.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique innovation context. Find out more about our products and tools.

Image Credit: Unsplash

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