Tag Archives: Creativity

Focus your Emotional Energy Purposefully

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Focus your Emotional Energy Purposefully

GUEST POST from Janet Sernack

When I exited my corporate career more than thirty-five years ago, I was privileged to be regarded and respected as the Fashion Direction Manager for the Grace Bros Department Store group, one of Australia’s most senior women in retail management. This launched my global reputation as a fashion and lifestyle marketing innovator. In this exciting role, I was responsible for designing and implementing a company-wide fashion information system for apparel, accessories, homeware, merchandising, and advertising.  This required me to focus my emotional energy on researching, analyzing, and conceptualizing global fashion and lifestyle trends and adapting them to suit the Australian consumer lifestyle.

It was a dream role before the invention of the Internet, the implosion of the mass media, and the dominance of fast fashion. It required our team to focus their emotional energy on intensively researching different global and diverse media sources, including yarn, textile, couture, designer, ready-to-wear shows, trade journals, magazines, and seasonal sales data. 

Generating creative thinking

Creativity is about connecting things, and in the fashion world, the best designers make the most unlikely connections to produce novel and wondrous creations. As my professional background included graphic and fashion design and marketing, I could further hone my associative (lateral and connective) thinking skills to think creatively and critically in this role. To focus my emotional energy and attention on guiding my intuition, values, and decisions on the needs and wants of buyers, merchandisers, marketers, and customers. To emerge, diverge and converge the key connections and patterns occurring globally in the fashion world and external complex fashion systems. I also learned the importance of being customer-focused and the value and role of being empathic with customers, manufacturers’ value chains and fashion information system users.

It was an incredibly emotional, physical, and stressful role, which required me to travel overseas four times a year to stay current on the different global fashion streams.

This caused my life to melt into being at work, the gym, or the airport.

Stress-induced exhaustion and burnout

This resulted in my first profound encounter with stress-induced exhaustion and burnout, which hit me right in the face one morning when my body refused to move, and I was unable to get out of bed.

I have also noticed that many of my global coaching clients have faced a similar challenge: stress-induced exhaustion and burnout. Fortunately, they can use the coaching partnership to unearth their particular pattern and unresourceful ways of being and learn how to focus their emotional energy to disrupt, dispute, and deviate from it into a more resourceful way of being and acting. However, it has shifted the coach’s role as a healer, making it even more critical in our current environment.

Focusing emotional energy on pursuing mattering, meaning and purposeful work

This ultimately manifests as a crisis and becomes a defining moment. In my case, I made a fundamental choice to focus emotional energy on pursuing meaning, mattering, and purposeful work, which still focuses my full attention and drives me today.

It created a “crack, “or an opening and threshold for making two fundamental choices: to embark on a healing journey to become the kind of person I wanted to be and to find a way to focus my emotional energy on making the difference I wanted to make in the world. 

This enabled me to use my knowledge, experience, and skills to establish Australia’s first design management consultancy.

What is emotional energy?

Emotional energy is the catalyst that fuels creativity, invention, and innovation.

Understanding and harnessing this energy inspires and motivates individuals to explore and embrace creative and critical thinking strategies, now in partnership with AI.

When a person’s emotional energy has contracted, it results in constrained, negative, pessimistic, and even catastrophic thinking habits, which have a toxic impact on the person’s identity and emotional and physical well-being.

This means there is no space, doorway, or threshold to take on anything new, novel, or different. Nor can they imagine what might be possible to evolve, advance, or transform their personal or professional lives in an uncertain future.

Emotional energy catalyses and directs your intrinsic motivation, conviction, hope, positivity, and optimism to approach your world purposefully, meaningfully, and differently.

When you are true to your calling or purpose, you will make extra efforts to be healthier, positively impact your well-being, and improve your resilience.

How does this apply to leadership in uncertain times?

“I think leaders need to remember that they are in the energy management business,” says Halsey. “Their role is to keep people focused, energized, and positive about themselves and their work. They may be unable to change external circumstances, but they can create a safe, nurturing, and empowering work environment. By setting clear goals, diagnosing individual needs, and providing the right leadership style, leaders can help their teams thrive—even in uncertain times.”

People want work to be less of a job and more of a calling.

According to Martin Seligman and Gabriella Rosen Kellerman in their book Tomorrowmind, a US-based research study that included two thousand employees of all ages, industries, tenures, and incomes, revealed that people craved more meaning at work regardless of sector or position. Everyone wanted work to be less of a job and more of a calling and gave their current jobs a rating of 49, which suggests that their “meaning cups” are only half full.

This search for meaning, mattering, and being of service to humanity in a different and value-adding way enables innovators, entrepreneurs and intrapreneurs to cultivate the emotional energy and develop the agility required to drive their creativity, invention and innovation endeavors. 

It is the most critical ingredient that motivates, empowers, enables, fuels and sustains innovators, entrepreneurs, and intrapreneurs to adapt, survive and thrive on the innovation roller coaster.

Channeling emotional energy meaningfully and purposefully

From my leadership training and coaching experience, I have learned that most people desperately want their lives to make sense and be meaningful and to know that who they are and what they do matters. It is possible to link meaning and mattering to being intentionally motivated and directed by your core values to make a difference and a contribution that provides value and significance to someone, a community, or society.  

  • Being purposeful

Being purposeful focuses your emotional energy, guides your life decisions influences your behaviors, shapes your goals, offers a sense of direction, and creates meaning. Rather than engaging in shallow, empty, or pointless activities, it gives you agency.

In our uncertain, volatile and disruptive world, it is crucial to think about your “purpose in life.” Be like an Entrepreneur and link your purpose as a guidepost to help you deal with uncertainty, navigate it better, mitigate the damaging effects of long-term stress, and become psychologically resilient.

People with a strong sense of purpose direct and focus their emotional energy on what really matters to them. They tend to be more agile and adaptive, hardier and resilient, and more able to refocus and recover quickly from adverse and catastrophic events.

According to McKinsey & Co.’s article “Igniting individual purpose in times of crisis,” purposeful people also live longer and healthier lives and are essential to employee experience. This results in higher levels of employee engagement, more substantial organizational commitment, and increased feelings of well-being. Like many entrepreneurs, people who find their purpose congruent with their jobs tend to get more meaning from their roles, making them more productive and more likely to outperform their peers.

How can you add more meaning, mattering and purpose?

Meaning is an outcome of purpose, and many people, due to their experience of the pandemic and hybrid workplace in a chaotic and uncertain world, are seeking to re-engage with their work and workplaces by focusing their emotional energy on improving their well-being and creating more purposeful, balanced, and meaningful lives.

This is a short section from our new book, “Conscious Innovation – Activating the Heart, Mind and Soul of Innovation”, which will be published in 2025.

Please find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over 9-weeks. It can be customized as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem-focused, human-centric approach and emergent structure (Theory U) to innovation. It will also up-skill people and teams and develop their future fitness within your unique innovation context. Please find out more about our products and tools.

Image Credit: Unsplash

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What We Can Learn from MrBeast’s Onboarding

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Lessons from a Leaked Document

What We Can Learn From MrBeast's Onboarding

GUEST POST from Robyn Bolton

In the often murky world of corporate communication, a leaked MrBeast document has emerged as a beacon of clarity. Far from being your typical vague, jargon-filled memo, this onboarding document is a crystal-clear recipe for success that’s as refreshing as it is rare.

But first, let’s address the elephant in the room. MrBeast’s empire isn’t without its share of controversy. Reports of toxic work environments, unsafe conditions for contestants, and allegations of rigged games cast a shadow over his content creation machine and his leadership capabilities. These are serious issues that merit investigation and discussion. As a result, this post isn’t an endorsement of MrBeast as a leader, it’s an endorsement of an onboarding document that he wrote.

The Secret Sauce: Clarity Meets Innovation

What sets this document apart is its razor-sharp clarity and relentless focus on creativity. Unlike the vague platitudes that plague many corporate communications, job descriptions, and performance matrixes, this document clearly outlines expectations, success metrics, and the strategies and tactics to fuel continuous innovation.

This clarity is transformative for people and organizations. When team members understand both the guardrails and the goals, they channel their creative energy into groundbreaking ideas rather than second-guessing their approach and worrying about repercussions.

Expectations: Always Be Learning

The first principle is a clear directive: always be learning. In MrBeast’s world, this isn’t just about personal growth—it’s about staying ahead in a rapidly changing digital landscape. This commitment to continuous learning fuels innovation by ensuring the team is constantly exploring new technologies, trends, and creative techniques.

While some see the definition of A, B, and C-players as evidence of a toxic workplace, the fact is that it’s the reality in most workplaces.  It’s the absence of clarity, usually disguised by claims of family-like cultures that value diversity, that makes workplaces toxic. 

Metrics: The Start of a Feedback Loop

The focus on specific success metrics like Click-Through Rate and Average View Duration isn’t just about measurement—it’s about creating a feedback loop for innovation. Clear benchmarks developed over time allow teams to quickly assess the impact of new ideas and iterate accordingly.  It also removes the temptation and ability to “move the goalposts” to create the appearance of success.

Strategy: Structure Meets Creativity

After describing what success looks like for employees and how they’ll be measured, the document outlines a structured content formula akin to an innovation strategy. It provides a clear framework of priorities, goals, and boundaries while encouraging creative experimentation within those boundaries.

Starting with a step-by-step guide to making videos with a “wow” factor, the document also emphasizes the criticality of focusing on “critical components” and managing dependencies and

Far from the usual corporate claims that direction and “how to’s” constrain creativity and disempower employees, this approach creates a safety net that allows employees to be successful while still pushing the envelope of what’s possible in content creation.

How to Become Your Version of (a non-controversial) Mr. Beast

You don’t have to be a content creator, social media savant, or company founder to follow MrBeast’s lead.  You have to do something much more difficult – communicate clearly and consistently.

  1. Clearly define what success looks like (and doesn’t) for your employees and projects.
  2. Establish frameworks that encourage bold ideas while maintaining focus.
  3. Define objective success metrics and consistently measure, track, and use them.

This leaked MrBeast document offers more than just a glimpse into a YouTube empire; it’s a masterclass in leadership in the era of hybrid workplaces, geographically dispersed teams, and emerging cultures and norms. 

The document’s approach shows that innovation doesn’t have to be chaotic. By providing clear expectations and frameworks, leaders can create an environment where creativity thrives, and groundbreaking ideas can be rapidly developed and implemented.

When viewed in the bigger context of the MrBeast organization, however, the document is also a reminder that no matter how clear you think your communication is, you must be vigilant for those who claim that bad behavior is just a “misunderstanding.” Leaders know that no amount of views, clicks, or revenue is worth sacrificing the well-being of their teams.

Image credit: Wikimedia Commons

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Who is More Creative – Women or Men?

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753 Studies Have the Answer

Who is More Creative – Women or Men?

GUEST POST from Robyn Bolton

You were born creative. As an infant, you had to figure many things out—how to get fed or changed, get help or attention, and make a onesie covered in spit-up still look adorable.  As you grew older, your creativity grew, too.  You drew pictures, wrote stories, played dress-up, and acted out imaginary stories.

Then you went to school, and it was time to be serious.  Suddenly, creativity had a time and place.  It became an elective or a hobby.  Something you did just enough of to be “well-rounded” but not so much that you would be judged irresponsible or impractical.

When you entered the “real world,” your job determined whether you were creative.  Advertising, design, marketing, innovation?  Creative.  Business, medicine, law, engineering?  Not creative.

As if Job-title-a-determinant-of-creativity wasn’t silly enough, in 2022, a paper was published in the Journal of Applied Psychology that declared that, based on a meta-analysis of 259 studies (n=79,915), there is a “male advantage in creative performance.”

Somewhere, Don Draper, Pablo Picasso, and Norman Mailer high-fived.

But, as every good researcher (and innovator) knows, the headline is rarely the truth.  The truth is that it’s contextual and complicated, and everything from how the original studies collected data to how “creativity” was defined matters.

But that’s not what got reported.  It’s also not what people remember when they reference this study (and I have heard more than a few people invoke these findings in the three years since publication).

That is why I was happy to see Fortune report on a new study just published in the Journal of Applied Psychology. The study cites findings from a meta-analysis of 753 studies (n=265,762 individuals) that show men and women are equally creative. When “usefulness (of an idea) is explicitly incorporated in creativity assessment,” women’s creativity is “stronger.”

Somewhere, Mary Wells Lawrence, Frida Kahlo, and Virginia Woolf high-fived.

Of course, this finding is also contextual.

What makes someone “creative?”

Both studies defined creativity as “the generation of novel and useful ideas.”

However, while the first study focused on how context drives creativity, the second study looked deeper, focusing on two essential elements of creativity: risk-taking and empathy. The authors argued that risk-taking is critical to generating novel ideas, while empathy is essential to developing useful ideas.

Does gender influence creativity?

It can.  But even when it does, it doesn’t make one gender more or less creative than the other.

Given “contextual moderators” like country-level culture, industry gender composition, and role status, men tend to follow an “agentic pathway” (creativity via risk-taking), so they are more likely to generate novel ideas.

However, given the same contextual moderators, women follow a “communal pathway” (creativity via empathy), so they are more likely to generate useful ideas.

How you can use this to maximize creativity

Innovation and creativity go hand in hand. Both focus on creating something new (novel) and valuable (useful).  So, to maximize innovation within your team or organization, maximize creativity by:

  • Explicitly incorporate novelty and usefulness in assessment criteria.  If you focus only on usefulness, you’ll end up with extremely safe and incremental improvements.  If you focus only on novelty, you’ll end up with impractical and useless ideas.
  • Recruit for risk-taking and empathy.  While the manifestation of these two skills tends to fall along gender lines, don’t be sexist and assume that’s always the case.  When seeking people to join your team or your brainstorming session, find people who have demonstrated strong risk-taking or empathy-focused behaviors and invite them in.
  • Always consider the context.  Just as “contextual moderators” impact people’s creative pathways, so too does the environment you create.  If you want people to take risks, be vulnerable, and exhibit empathy, you must establish a psychologically safe environment first.  And that starts with making sure there aren’t any “tokens” (one of a “type”) in the group.

Which brings us back to the beginning.

You ARE creative.

How will you be creative today?

Image credit: Unsplash

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Bringing Emotional Energy and Creative Thinking to AI

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Bringing Emotional Energy and Creative Thinking to AI

GUEST POST from Janet Sernack

The impact of disruption, hyper-connectivity, and uncertainty, coupled with the pace of change, is causing many people to feel fearful and anxious. They become defensive and reactive and ‘go under’ emotionally and ‘go inwards’ cognitively by ruminating about their past and what bad things may happen in the future.  Dwelling on past mistakes, failures, and poor performance also causes them to disengage emotionally, take flight and move away, avoid taking action, fight, or freeze and become inert, paralyzed, and immobilized. The outcome is resistance to the possibilities and creative changes using Generative AI might bring. Because they lack the vital creative and emotional energy to generate creative thinking in partnership with AI, they will resist innovation-led change and stay ‘stuck’ in their habitual, safe and conventional roles, capabilities and identities.

Emotional energy is the catalyst that fuels the creative process. Understanding and harnessing this energy inspires and motivates individuals to explore and embrace creative thinking strategies in partnership with AI.

When a person’s emotional energy has contracted, it results in constrained, negative, pessimistic, and even catastrophic thinking habits.

Where there is no space, doorway, or threshold to take on anything new, novel, or different or to imagine what might be possible in an uncertain future to evolve, advance, or transform their personal or professional lives.

Emotional energy catalyzes people’s hope, positivity and optimism to approach their worlds differently.

When people are constrained from becoming hopeful, positive, and optimistic, they cannot apply foresight to explore future possibilities and opportunities at the accelerating pace that Generative AI tools offer in unleashing the human ingenuity and generating creative thinking required to solve challenges and increasingly complex problems.

Augmenting human creativity

Generative AI, as highlighted in a recent Harvard Business Review article, How Generative AI can Augment Human Creativity, has the potential to assist humans in creating innovative solutions. Its role is not to replace humans but to augment their creativity, helping them generate and identify novel ideas and improve the quality of raw ideas.

To empower individuals to make intelligent decisions and solve complex problems, it is crucial to notice, disrupt, dispute and deviate from their unresourceful default patterns or habitual ways of doing things.

Because emotional energy is the catalyst that fuels the creative process, it is crucial to help people find ways to re-ignite their emotional energy.

Empowering, enabling, and equipping them to embody and take on new, more resourceful emotional states and traits that allow them to break free from the constraints by identifying and letting go of old, irrelevant roles, capabilities, and identities. To take on new ones to facilitate positive changes, solve challenges, and deliver highly valued innovative solutions in partnership with Generative AI to generate creative thinking.

Generating the power of questions in problem-solving

I applied and implemented three key strategies to partner with Generative AI during the six-month coaching partnership. I used creative thinking strategies to develop a comprehensive life-coaching plan for a coaching client that serendipitously co-created a range of transformational outcomes.

Identify the key challenges, strengths, and systemic nature of the core problem and set a goal for change.

Encouraged to experiment with coaching in partnership with Generative AI, I created a comprehensive summary of what my client and I agreed her core problem was.  We defined a goal for effecting positive and constructive change and outlined evidence of achieving a successful outcome. I incorporated these elements into a descriptive paragraph and uploaded it into the Generative AI platform.

Develop a range of catalytic questions.

I focused on designing four key catalytic questions, to evoke and provoke creative thinking strategies. I requested the platform to design and develop a life-coaching plan to achieve our goal and solve her unique problem:   

Integration involves showing that two things which appear to be different are actually the same:

  • What might be some key existing transformational coaching elements that can be integrated into the new life-coaching plan I am trying to create to solve this problem?
  • Splitting involves seeing how two things that look the same might actually be different and can be divided into useful parts, like an assembly line:
  • What might be some key components of transformational coaching plans that can be combined to connect with a life-coaching plan to help solve this problem?
  • Figure-ground reversal involves realizing that what is crucial is in the background and not in the foreground, like the invention of Slack.
  • What might be some of the missing parts in the transformational and life coaching processes that might be included to help solve this problem?
  • Distal thinking involves imagining things different from the present, like the Tesla electric car.
  • What could be possible without boundaries, rules or limitations in harnessing the emotional energy required to partner with my client in our coaching relationship?
  • How might I create value for my client? What key constraints in her whole system relate to life coaching, and how might I leverage these to solve the problem differently?

It took less than a minute and consisted of a comprehensive, step-by-step, detailed plan that would have taken me at least half a day to consider and construct.

I was delighted to have an evidence-based example of successfully augmenting human creativity, partnering with Generative AI to generate creative thinking to advance my coaching partnership.

Partner with applying a transformational process.

It took less than a minute and consisted of a comprehensive, step-by-step, detailed plan that would have taken me at least half a day of using my pause-power to construct. I was delighted to have an evidence-based example of successfully augmenting human creativity to experiment with when partnering with Generative AI to generate creative thinking in my coaching partnership:

  • Generating and identifying a range of novel ideas towards improving her well-being.
  • Exploring and improving the range and quality of the initial raw ideas by applying pause power to incubate, illuminate, and generate creative thinking.
  • Identifying and developing a range of options for my client to choose from, allowing her to let go of what was depleting her emotional energy and retain her hopefulness, positivity, and optimism.
  • Identifying and developing a range of options for my client to choose from, to take on to manifest the desired future state of well-being and re-energize her emotional energy.

What was the outcome?

By co-creating a safe and collective holding space with my client, we supported her in re-energizing emotionally and applying future-oriented creative thinking strategies. We partnered with Generative AI to innovate my coaching approach and maximize our intelligence.

The outcome was personally transformative and sustained by:

  • Ensuring she re-ignited and identified strategies and new habits to sustain her emotional energy and make the necessary changes and future choices.
  • Applying circuit breakers and divergent thinking strategies to disrupt and dispute unresourceful beliefs, biases and behavior patterns.
  • Creating a safe space allowed her to deviate from her feelings, thoughts, and mindset to identify what new roles, capabilities, and identities to take on in the future and how they could benefit her and add value to the quality of her life.
  • Assisting in creating various ideas and options to refine when making significant lifestyle change choices.

It was a powerful learning experience for both my client and myself, reinforcing and validating that “Generative AI’s greatest potential is not replacing humans; it is to assist humans in their individual and collective efforts to create hitherto unimaginable solutions. It can truly democratize innovation.”

Please find out more about our work at ImagineNation™.

Check out our learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalised innovation coaching and learning program supported by a global group of peers over nine weeks and can be customised as a bespoke corporate learning program. Please find out more about our products and tools.

Image Credit: Pixabay

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Cover versions, Sequels, Taylor Swift and Innovation

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Taylor Swift and Innovation

GUEST POST from Pete Foley

An inherent contradiction in almost any new innovation is that it needs to be both new, but also somewhat familiar.  If it doesn’t offer anything new, there is little motivation for consumers to risk abandoning existing habits or preferences to try it.  But if it is not at least anchored in familiarity, then we ask consumers to put a lot of effort into understanding it, in addition to any opportunity cost from what they give up for trying something new.  Innovation is difficult, and a lot of innovations fail, at least in part because of this fundamental contradiction. 

Transformative Performance:  Of course, innovations can be successful, which means we do navigate this challenge.  But how? One way is to deliver something with such transformative benefits that people are willing to push themselves over the hump of learning something new. Huge benefits also create their own ‘gravity’, often spreading via world of mouth via media, social media, and even old-fashioned human-to-human conversations. This avoids the need for brute force mass marketing spend that can create the illusion of familiarity, but with a hefty price tag that is typically beyond smaller companies

Familiarity: The second option is to leverage what people already know in such a way that the ‘adoption hump’ becomes relatively insignificant, because new users intuitively know what the innovation is and how to use it.

Wow!  The best innovations do both.  CHATgpt Generative AI is a contemporary example, where transformative performance has created an enormous amount of word of mouth, but the interface is so intuitive there is little barrier to adoption, at least superficially. 

Of course, using it skillfully is another thing altogether, but I think there is an insight there too.  It’s OK to have an ongoing learning curve after initial adoption, but initial engagement needs to be relatively simple.  The gaming industry are masters of this.    

Little Wows!  CHATgpt is brilliant innovation.  But realistically, few of us are gong to create something quite that extraordinary.  So how do we manage to create more modest wows that still drive trial, engagement and ultimately repeat business?

Science, Art and Analogy:  As a believer that a lot of interesting things happen at the interface between science and art, and that analogy is a great tool, I think we cam learn a little about solving this by taking insight from the arts.  In this case, music and movies. For example, popular music routinely plunders the familiar, and repackages it as new via cover versions.  I often do the same myself!   Movies do something similar, either with the cycle of remakes of classic movies, or with sequels that often closely follow the narrative structure of the original.  

But this highlights some of the challenges in solving this dichotomy.  It’s rare for a remake, cover version, or sequel to do better than the original.  But a few do, so what is their secret?  What works, and what doesn’t? 

  1. Distance from the original.  Some of the best movie remakes completely reframe the original in ways that maintain a largely implicit familiarity, but do so without inviting direct comparisons of alignable differences to the original. For example, West Side Story is a brilliant retelling of Romeo and Juliet, Bridget Jones Diary reframes Pride and Prejudice, She’s All That is a retelling of George Bernard Shaw’s Pygmalion, while The Lion King retools Hamlet, etc.  I’m not suggesting that nobody sees these connections, but many don’t, and even if they do, the context is sufficiently different to avoid constant comparisons throughout the experience.  And of course, in most of these cases, the originals are not contemporary, so there is temporal as well as conceptual distance between original and remake.   Similarly with cover versions, Hendrix and the Byrds both completely and very successfully reframed Dylan (All Along the Watchtower and Mr. Tambourine Man).  Sinead O’Connor achieved similar success with Prince’s “Nothing Compares 2 U”.  For those of you with less grey in their hairl, last summers cover of Tracy Chapman’s ‘Fast Car’ by Luke Combs shows that covers can still do this. 

2.  Something New.   A different way to fail is to tap familiarity, but without adding anything sufficiently new or interesting.  All too often covers, sequels and remakes are simply weaker copies of the original.  I’m sure that anyone reading this can come up with their own examples of a disappointing remake or sequel.   Footloose, Annie, Psycho, Tom Cruise’s the Mummy or Karate Kid are all candidates for me.  As for sequels, again, I’m sure you can all name a respectable list of your own wasted 2 hours, with Highlander 2 and Jaws the Revenge being my personal cures for insomnia.   And even if we include novelty, it cannot be too predictable either.  It needs to at least be a little surprising.   For example, the gender reversal of the remake of Overboard has a point of difference in comparison to the Goldie Hawn original, but its not exactly staggeringly novel or surprising.  It’s a lot like a joke, if you can see it coming, it’s not going too create a wow.    

3.  Don’t Get De-Selected.  Learning from the two previous approaches can help us to create sufficient separation from past experience to engage and hopefully delight potential consumers.  But it’s important to not get carried away, and become un-tethered from familiarity.  For example, I personally enjoy a lot of jazz, but despite their often extraordinary skill, jazz musicians don’t fill many arenas.  That’s in part because jazz asks the listener to invest a lot of cognitive bandwidth and time to develop an ‘ear’, or musical expertise in order to appreciate it. It often moves a long way from the familiar original, and adds lot of new into the equation.  As a result, it is a somewhat niche musical form.  Pop music generally doesn’t require the same skill or engagement, and successful artists like Taylor Swift understand that.   And when it comes to innovation, most of us want to be mainstream, not niche. This is compounded because consumers today face a bewildering array of options, and a huge amount of information.  One way our brains have evolved to deal with complexity is to quickly ignore or ‘de-select’ things that don’t appear relevant to our goals. A lot of the time, we do this unconsciously.  Faced with more information than we can process, we quickly narrow our choices down to a consideration set that is ‘right-sized’ for us to make a decision.   From an innovation perspective, if our innovations are too ‘jazzy’, they risk being de-selected by a majority on consumers before they can be fully appreciated, or even consciously noticed.     

There’s no precise right or wrong strategy in this context. It’s possible to deliver successful innovations by tapping and balancing these approaches in many different ways.   But there are certainly good and bad executions, and I personally find it helpful to use these kinds of analogy when evaluating an innovation.   Are we too jazzy? Do we have separation from incumbents that is meaningful for consumers, and not just ourselves? And the latter is a real challenge for experts. When we are deeply engaged in a category, it’s all too easy to get lost in the magic of our own creations.  We see differences more clearly than consumers. It’s easy for us to become overly excited by relatively small changes that excite us, but that lack sufficient newness and separation from existing products for consumers who are nowhere near as engaged in our category as we are.  But it’s also easy to create ‘jazz’ for similar reasons, by forgetting that real world consumers are typically far less interested in our products than we are, and so miss the brilliance of our ‘performance’, or perhaps don’t ‘get it’ at all. 

For me, it is useful to simply ask myself whether I’m a Godfather II or a Highlander II, a Taylor Swift or a Dupree Bolton, or even Larry Coryell.  And there’s the rub.  As a musician, I’d rather be Larry, but as a record company exec, I’d far rather have Taylor Swift on my label. 

Image credits: Wikimedia Commons

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AI and Human Creativity Solving Complex Problems Together

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AI and Human Creativity Solving Complex Problems Together

GUEST POST from Janet Sernack

A recent McKinsey Leading Off – Essentials for leaders and those they lead email newsletter, referred to an article “The organization of the future: Enabled by gen AI, driven by people” which stated that digitization, automation, and AI will reshape whole industries and every enterprise. The article elaborated further by saying that, in terms of magnitude, the challenge is akin to coping with the large-scale shift from agricultural work to manufacturing that occurred in the early 20th century in North America and Europe, and more recently in China. This shift was powered by the defining trait of our species, our human creativity, which is at the heart of all creative problem-solving endeavors, where innovation is the engine of growth, no matter, what the context.

Moving into Unchartered Job and Skills Territory

We don’t yet know what exact technological, or soft skills, new occupations, or jobs will be required in this fast-moving transformation, or how we might further advance generative AI, digitization, and automation.

We also don’t know how AI will impact the need for humans to tap even more into the defining trait of our species, our human creativity. To enable us to become more imaginative, curious, and creative in the way we solve some of the world’s greatest challenges and most complex and pressing problems, and transform them into innovative solutions.

We can be proactive by asking these two generative questions:

  • What if the true potential of AI lies in embracing its ability to augment human creativity and aid innovation, especially in enhancing creative problem solving, at all levels of civil society, instead of avoiding it? (Ideascale)
  • How might we develop AI as a creative thinking partner to effect profound change, and create innovative solutions that help us build a more equitable and sustainable planet for all humanity? (Hal Gregersen)

Because our human creativity is at the heart of creative problem-solving, and innovation is the engine of growth, competitiveness, and profound and positive change.

Developing a Co-Creative Thinking Partnership

In a recent article in the Harvard Business Review “AI Can Help You Ask Better Questions – and Solve Bigger Problems” by Hal Gregersen and Nicola Morini Bianzino, they state:

“Artificial intelligence may be superhuman in some ways, but it also has considerable weaknesses. For starters, the technology is fundamentally backward-looking, trained on yesterday’s data – and the future might not look anything like the past. What’s more, inaccurate or otherwise flawed training data (for instance, data skewed by inherent biases) produces poor outcomes.”

The authors say that dealing with this issue requires people to manage this limitation if they are going to treat AI as a creative-thinking partner in solving complex problems, that enable people to live healthy and happy lives and to co-create an equitable and sustainable planet.

We can achieve this by focusing on specific areas where the human brain and machines might possibly complement one another to co-create the systemic changes the world badly needs through creative problem-solving.

  • A double-edged sword

This perspective is further complimented by a recent Boston Consulting Group article  “How people can create-and destroy value- with generative AI” where they found that the adoption of generative AI is, in fact, a double-edged sword.

In an experiment, participants using GPT-4 for creative product innovation outperformed the control group (those who completed the task without using GPT-4) by 40%. But for business problem solving, using GPT-4 resulted in performance that was 23% lower than that of the control group.

“Perhaps somewhat counterintuitively, current GenAI models tend to do better on the first type of task; it is easier for LLMs to come up with creative, novel, or useful ideas based on the vast amounts of data on which they have been trained. Where there’s more room for error is when LLMs are asked to weigh nuanced qualitative and quantitative data to answer a complex question. Given this shortcoming, we as researchers knew that GPT-4 was likely to mislead participants if they relied completely on the tool, and not also on their own judgment, to arrive at the solution to the business problem-solving task (this task had a “right” answer)”.

  • Taking the path of least resistance

In McKinsey’s Top Ten Reports This Quarter blog, seven out of the ten articles relate specifically to generative AI: technology trends, state of AI, future of work, future of AI, the new AI playbook, questions to ask about AI and healthcare and AI.

As it is the most dominant topic across the board globally, if we are not both vigilant and intentional, a myopic focus on this one significant technology will take us all down the path of least resistance – where our energy will move to where it is easiest to go.  Rather than being like a river, which takes the path of least resistance to its surrounding terrain, and not by taking a strategic and systemic perspective, we will always go, and end up, where we have always gone.

  • Living our lives forwards

According to the Boston Consulting Group article:

“The primary locus of human-driven value creation lies not in enhancing generative AI where it is already great, but in focusing on tasks beyond the frontier of the technology’s core competencies.”

This means that a whole lot of other variables need to be at play, and a newly emerging set of human skills, especially in creative problem solving, need to be developed to maximize the most value from generative AI, to generate the most imaginative, novel and value adding landing strips of the future.

Creative Problem Solving

In my previous blog posts “Imagination versus Knowledge” and “Why Successful Innovators Are Curious Like Cats” we shared that we are in the midst of a “Sputnik Moment” where we have the opportunity to advance our human creativity.

This human creativity is inside all of us, it involves the process of bringing something new into being, that is original, surprising useful, or desirable, in ways that add value to the quality of people’s lives, in ways they appreciate and cherish.

  • Taking a both/and approach

Our human creativity will be paralysed, if we focus our attention and intention only on the technology, and on the financial gains or potential profits we will get from it, and if we exclude the possibilities of a co-creative thinking partnership with the technology.

To deeply engage people in true creative problem solving – and involving them in impacting positively on our crucial relationships and connectedness, with one another and with the natural world, and the planet.

  • A marriage between creatives, technologists, and humanities

In a recent Fast Company video presentation, “Innovating Imagination: How Airbnb Is Using AI to Foster Creativity” Brian Chesky CEO of Airbnb, states that we need to consider and focus our attention and intention on discovering what is good for people.

To develop a “marriage between creatives, technologists, and the humanities” that brings the human out and doesn’t let technology overtake our human element.

Developing Creative Problem-Solving Skills

At ImagineNation, we teach, mentor, and coach clients in creative problem-solving, through developing their Generative Discovery skills.

This involves developing an open and active mind and heart, by becoming flexible, adaptive, and playful in the ways we engage and focus our human creativity in the four stages of creative problem-solving.

Including sensing, perceiving, and enabling people to deeply listen, inquire, question, and debate from the edges of temporarily hidden or emerging fields of the future.

To know how to emerge, diverge, and converge creative insights, collective breakthroughs, an ideation process, and cognitive and emotional agility shifts to:

  • Deepen our attending, observing, and discerning capabilities to consciously connect with, explore, and discover possibilities that create tension and cognitive dissonance to disrupt and challenge the status quo, and other conventional thinking and feeling processes.
  • Create cracks, openings, and creative thresholds by asking generative questions to push the boundaries, and challenge assumptions and mental and emotional models to pull people towards evoking, provoking, and generating boldly creative ideas.
  • Unleash possibilities, and opportunities for creative problem solving to contribute towards generating innovative solutions to complex problems, and pressing challenges, that may not have been previously imagined.

Experimenting with the generative discovery skill set enables us to juggle multiple theories, models, and strategies to create and plan in an emergent, and non-linear way through creative problem-solving.

As stated by Hal Gregersen:

“Partnering with the technology in this way can help people ask smarter questions, making them better problem solvers and breakthrough innovators.”

Succeeding in the Age of AI

We know that Generative AI will change much of what we do and how we do it, in ways that we cannot yet anticipate.

Success in the age of AI will largely depend on our ability to learn and change faster than we ever have before, in ways that preserve our well-being, connectedness, imagination, curiosity, human creativity, and our collective humanity through partnering with generative AI in the creative problem-solving process.

Find Out More About Our Work at ImagineNation™

Find out about our collective, learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, is a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, which can be customised as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique innovation context. Find out more about our products and tools.

Image Credit: Pixabay

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A New Innovation Sphere

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A New Innovation Sphere

GUEST POST from Pete Foley

I’m obsessed with the newly opened Sphere in Las Vegas as an example of Innovation.   As I write this, U2 are preparing for their second show there, and Vegas is buzzing about the new innovation they are performing in.  That in of itself is quite something.  Vegas is a city that is nor short of entertainment and visual spectacle, so for an innovation to capture the collective imagination in this way it has to be genuinely Wow.  And that ‘Wow’ means there are opportunities for the innovation community to learn from it. 

For those of you who might have missed it, The Sphere is an approximately 20,000 seat auditorium with razor sharp cutting edge multisensory capabilities that include a 16K resolution wraparound interior LED screen, speakers with beamforming and wave field synthesis technology, and 4D haptic physical effects built into the seats. The exterior of the 366 foot high building features 580,000 sq ft of LED displays which have transformed the already ostentatious Las Vegas skyline. Images including a giant eye, moon, earth, smiley face, Halloween pumpkin and various underwater scenes and geometric animations light up the sky, together with advertisements that are rumored to cost almost $500,000 per day.  Together with giant drone displays and giant LED displays on adjacent casinos mean that Bladerunner has truly come to Vegas. But these descriptions simply don’t do it justice, you really, really have to see it. 

Las Vegas U2 Residency at the Sphere

Master of Attention – Leveraging Visual Science to the Full:  The outside is a brilliant example of visual marketing that leverages just about every insight possible for grabbing attention. It’s scale is simply ‘Wow!’, and you can see it from the mountains surrounding Vegas, or from the plane as you come into land.   The content it displays on its outside is brilliantly designed to capture attention. It has the fundamental visual cues of movement, color, luminescence, contrast and scale, but these are all turned up to 11, maybe even 12.  This alone pretty much compels attention, even in a city whose skyline is already replete with all of these.  When designing for visual attention, I often invoke the ‘Times Square analogy’.  When trying to grab attention in a visually crowded context, signal to noise is your friend, and a simple, ‘less is more’ design can stand out against a background context of intense, complex visual noise.  But the Sphere has instead leapt s-curves, and has instead leveraged new technology to be brighter, bigger, more colorful and create an order of magnitude more movement than its surroundings.  It visually shouts above the surrounding visual noise, and has created genuine separation, at least for now. 

But it also leverages many other elements that we know command attention.  It uses faces, eyes, and natural cues that tap into our unconscious cognitive attentional architecture.  The giant eye, giant pumpkin and giant smiley face tap these attentional mechanisms, but in a playful way.  The orange and black of the pumpkin or the yellow and black of the smiley face tap into implicit biomimetic ‘danger’ clues, but in a way that resolves instantly to turn attention from avoid to approach.  The giant jellyfish and whales floating above the strip tap into our attentional priority mechanisms for natural cues.  And of course, it all fits the surprisingly obvious cognitive structure that creates ‘Wow!’.  A giant smiley emoji floating above the Vegas skyline is initially surprising, but also pretty obvious once you realize it is the sphere! 

And this is of course a dynamic display, that once it captures your attention, then advertises the upcoming U2 show or other paid advertising.  As I mentioned before, that advertising does not come cheap, but it does come with pretty much guaranteed engagement.  You really do need to see it for yourself if you can, but I’ve also captured some video here:

The Real Innovation Magic: The outside of The Sphere is stunning, but the inside goes even further, and provides a new and disruptive technology platform that opens the door for all sorts of creativity and innovation in entertainment and beyond. The potential to leverage the super-additive power of multi-sensory combinations to command attention and emotion is staggering.

The opening act was U2, and the show has received mostly positive but also mixed reviews. Everyone raves about the staggering visual effects, the sound quality, and the spectacle. But others do point out that the band itself gets somewhat lost, and/or is overshadowed by the new technology.

But this is just the beginning.   The technology platform is truly disruptive innovation that will open the door for all sorts of innovation and creativity. It fundamentally challenges the ‘givens’ of what a concert is. The U2 show is still based on and marketed as the band being the ‘star’ of the show. But the Sphere is an unprecedented immersive multimedia experience that can and likely will change that completely, making the venue the star itself. The potential for great musicians, visual and multisensory artist to create unprecedented customer experience is enormous.  Artists from Gaga to Muse, or their successors must be salivating at the potential to bring until now impossible visions to life, and deliver multi-sensory experience to audiences on a scale not previously imagined. Disruptive innovation often emerges at the interface of previous expertise, and the potential for hybrid sensory experiences that the Sphere offer are unprecedented. Imagine visuals created and inspired by the Webb telescope accompanied by an orchestra that sonically surrounds the audience in ways they’ve never experienced or perhaps imagined. And of course, new technology will challenge new creative’s to leverage it in ways we haven’t yet imagined.  Cawsie Jijina, the engineer who designed the Sphere maybe says it best:

“You have the best audio there possibly can be today. You have the best visual there can possible be today. Now you just have to wait and let some artist meet some batshit crazy engineer and techie and create something totally new.” 

This technology platform will stimulate emergent blends of creative innovation that will challenge our expectations of what a show is.  It will likely require both creative’s and audiences to give up on some pre-conceptions. But I love to see a new technology emerge in front of my eyes. We ain’t seen nothing yet. 

Las Vegas Sphere Halloween

Image credits: Pete Foley

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Why Successful Innovators Are Curious Like Cats

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Why Successful Innovators Are Curious Like Cats

GUEST POST from Janet Sernack

In our previous blog, we shared how consciousness, imagination, and curiosity are the fundamental precursors to creativity, invention, and innovation. Where consciousness encapsulates our states and qualities of mind, our capacity for imagination and curiosity are the necessary states of mind that stimulate creativity, all of which propel successful innovators to bring the new to the world differently.

Yet, according to a recent article by the Singularity Hub “OpenAI’s GPT-4 Scores in the Top 1% of Creative Thinking”:

“Of all the forms of human intellect that one might expect artificial intelligence to emulate, few people would likely place creativity at the top of their list. Creativity is wonderfully mysterious—and frustratingly fleeting. It defines us as human beings—and seemingly defies the cold logic that lies behind the silicon curtain of machines.”

We have a “Sputnik moment” to further our creative abilities

Revealing that their recent study into the striking originality of AI is an indication, that AI-based creativity – along with examples of both its promise and peril – is likely just beginning.

“The creative abilities now realized by AI may provide a “Sputnik moment” for educators and others interested in furthering human creative abilities, including those who see creativity as an essential condition of individual, social, and economic growth”.

  • What if we, as humans, could compete with, and perhaps even complement, AI-based creativity and become successful innovators?
  • How might we spark our imagination and curiosity to gain new knowledge that reduces ignorance and sustains our relevance to benefit all of humanity?

How does this link to cats – successful innovators are like cats!

As an animal lover, and the second servant to two sublime household pet cats, I have always wondered why our cats are so curious, always exploring and getting into everything, and yet are also well known for having at least nine lives.

This, in many ways, is a similar experience of many successful innovators, who apply their capacity for imagination and curiosity to explore and navigate the edges of the system and wander into wonder into surprising states of boundarylessness.

In a LinkedIn blog, David Miller shares that:

“Leonardo Da Vinci taught us that curiosity is the basis for creativity and innovation. The more relentless our curiosity, the more likely we will be innovative and creative, and possibly one step closer to perfection. If we want to build innovative organizations, we should start by creating curious organizations which nurture and enhance the curiosity of people”.

  • Exploration and discovery

According to a post in Quora, “Why are cats so curious” the common saying that “curiosity killed the cat,” is not entirely accurate and states that:

“Cats are naturally curious animals, who also have a strong survival instinct that helps them avoid dangerous situations. Humans, on the other hand, have evolved to have a powerful curiosity that drives them to explore and discover new things”.

  • Imagination and curiosity

Suggesting that intentionally applying our imagination and curiosity, potentially enables us humans to become successful innovators, who can both survive and thrive, in today’s globally hyperconnected, constantly uncertain and continuously changing VUCA/BANI world, in ways that benefit all of humanity.

Where we have an opportunity to focus and harness our imagination and curiosity toward becoming successful innovators who cultivate and exploit their curiosity as a radical force.

Curiosity as a radical force for unforeseen bonuses

According to the author, Philip Ball in his book Curiosity – How Science Became Interested in Everything curiosity is a radical force, introduced in the mid-sixteenth century, fuelled within scientists and philosophers with a compulsion to understand why and how.

Enabling curiosity to become the engine that drives both knowledge and power, reduces ignorance and has become a source of “unforeseen practical bonuses” in all of the sciences, and innovations, since then.

Curiosity and creativity spur innovation

Curiosity is derived from the Latin “cura” which means to care. In a sense, this potentially makes successful innovators and innovative entrepreneurs “curators” of curiosities and strangeness.

Richard Freyman, in an article on curiosity, in the FS blog, states that curiosity has to:

“Do with people wondering what makes something do something. And then to discover, if you try to get answers, that they are related to each other – that thing that makes the wind make the waves, that the motion of water is like the motion of air is like the motion of sand. The fact that things have common features. It turns out more and more universal. What we are looking for is how everything works. What makes everything work”.

Someone who evokes and cares for what exists now and for what could exist possibly exists in the future by:

  • Demonstrating the mental acuity, fitness, and readiness to find the peculiar and the unusual in what surrounds them, and an ability to break up familiarities and seek new associations and unlikely connections,
  • Disregarding convention and traditional hierarchies, and allowing their minds to wander into spaces that are unknown, invisible, and intangible,
  • Harnessing their attention and patience to evoke, provoke, incubate, and generate deep and bold questions that they listen to, to result in profound* insights.

What can successful innovators learn from cats?

A recent blog post, Why Are Cats So Curious? The Science Behind Cat Curiosity, explains that a cat’s insatiable curiosity develops as a result of its survival instinct. Cats have mental acuity and fitness, because like successful innovators, they are:

  • Incredibly intelligent, and have the ability to learn from experience and remember it for years.
  • Opportunistic creatures, and are always on the lookout for a chance to explore their environments.
  • Attentive and observant, and have a heightened sense of awareness and constantly observe their surroundings, and listen deeply, to attend to, and discover any new, or missing objects or movements in their environment.
  • Always on the move, and are driven by their need for constant exploration and mental stimulation.
  • Protective in investigating any potential threats to their own and others close to them.

How to cultivate your curiosity like Leonardo De Vinci

The creative brain balances intense focus with relaxed states like daydreaming and the time and space for mind wondering and wandering. Doing this activates both our imagination and curiosity and guides any problem-solving efforts with emergent, divergent, and convergent breakthrough ideas and illuminating insights.

  1. Active minds, and are always asking powerful questions and searching for answers in their minds, through mind wandering and mind wondering in expectation and anticipation of new ideas and increased knowledge related to their questions.

They are grounded, mindful, and attentive in observing and recognizing ideas when they emerge.

Be a successful innovator like Da Vinci ask bold and difficult questions, listen deeply, and use the answers to develop your knowledge, and to inform your creative ideas for invention and innovation:

  • How can I see this situation with fresh eyes?
  1. Open minds, and come from not knowing, are always searching, sensing, and discovering new worlds and possibilities that are normally not visible, in that they are often hidden behind or below the surface of normal life.

They are open to sensing, perceiving, and illuminating possibilities to crystalize new ideas.

Be a successful innovator, like Da Vinci, and keep notebooks and a daily journal by retreating, reflecting, and recording your time mind wandering and wondering in your search for insights and answers to things you don’t yet understand.

  • What might I be assuming about……?
  1. Flexibility, adaptability, provocation and playfulness, and challenging routines, seek excitement, new adventures, and a variety of things that attract attention, increase knowledge and play, and search for a more meaningful life.

They seek learning as a fun way of expanding and applying both knowledge and imagination, as a mechanism for co-creating ideas, staying relevant, and being informed and innovating in ways that illuminate people’s hearts and minds towards effecting positive change.

Be a successful innovator, like Da Vinci and ask provocative and disruptive questions, such as: “Why do shells exist on top of mountains, why is lightning visible immediately, but the sound of thunder takes longer to travel? How does a bird sustain itself up in the air”?

  • What am I missing? What matters most?

Increasing our knowledge for the benefit of humanity

Like cats, and like Albert Einstein, we can apply our imagination and curiosity and become successful innovators who explore and navigate the edges of the system, wander into wonder and surprising states of boundarylessness, in ways that benefit all of humanity, and make cultivating and harness your imagination and curiosity a daily habit:

“The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day.” – Life Magazine 1955

Find out about our collective, learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, is a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starting October 3, 2023.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique innovation context. Find out more about our products and tools.

Image Credit: Pixabay

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Imagination versus Knowledge

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Is imagination really more important?

Imagination versus Knowledge

GUEST POST from Janet Sernack

Is imagination really more important than knowledge? How does imagination link to catalyzing collective innovation and unleashing corporate vitality?

When I did my research, I discovered that the answer is actually paradoxical!

Albert Einstein famously said “Imagination is more important than knowledge. For knowledge is limited to all we know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”

Why is the answer so paradoxical?

According to a well-researched and scientific article “Einstein’s most famous quote is totally misunderstood” in BIGTHINK magazine, the author suggests that he’s really doing is encouraging people to look beyond the current, conservative frontiers of what we know and into the realm of what we’re compelled to explore next.

He describes that imagination, in Einstein’s mind, is shorthand for a thought experiment: to simulate the consequences of a theory in a regime that’s yet to be tested, where the imaginative predictions were all well-quantified far in advance of the observations/experiments.

  • Both knowledge and imagination

This means that for your imagination to take you to worthwhile places, you also need a strong foundation of knowledge of the subject to build your theory or idea.

This makes it a “both/and” paradox.

This means that you need both a deep knowledge of the subject or problem and a capacity to create, evolve and exploit mental models of things or situations that are often counterintuitive and counterfactual and don’t yet exist.

Doing this enables you to generate new lines of feeling and thinking, and to connect fields, problems, and ideas that others find unrelated. To ultimately inspire, and result in collective innovation.

How does this relate to innovation?

Most of us are already aware that companies increasingly need to innovate — across strategies, operations, offerings, and business models. Especially when business environments are experiencing a range of global and local crises, accelerating change and ongoing, relentless instability and uncertainty. Where many have become survival focused, and adopt a short-term reactive lens in attempts to restore “normality” and arrest a decline in long-term growth rates and competitiveness.

As well as arrest a serious decline in their corporate vitality.  Which is crucial for long-term success, growth, and sustainability. Yet some companies are unaware that imagination is upstream of innovation. Sadly lack the focus towards entering this critical realm and leveraging it to stimulate a capacity for collective innovation which is needed for corporate vitality to thrive.

Corporate vitality enables organizations to thrive

An organizational culture that embraces corporate vitality enables them to thrive, by knowing how to shape visionary strategies in the imagination age that enables it to:

  • Rebound and reinvent themselves, under pressure.
  • Ignite people’s imagination to co-create ideas.
  • Collaborate to accelerate collective innovation.
  • Deliver and accelerate growth in a VUCA/BANI.

Yet, according to research by the BCG Hendersen Institute in an article “Competing on Imagination”

“Big businesses often struggle to make use of imagination. They may try to make it a predictable process, and end up with routine and incrementalism. Or they may treat it like a magical power, celebrated in tales of great innovators, in the hope that good ideas will appear as needed. As companies grow, it becomes harder to be imaginative. Larger companies tend to focus on exploiting what they know and what originally gave them scale”.

What else inhibits the development of corporate vitality?

The BCG research also reveals that most companies don’t yet know how to ignite people’s imagination. Which is required to co-create ideas and collaborate.

Often because they usually lack the motivation, rigor, and knowledge required to:

  • Clarify, ignite, and activate imagination: what it means and how it works at either an individual or collective level.

Which restricts an ability to develop the capacity required to deviate from the norm and emerge creative insights and breakthroughs, invent, and innovate on a scale.

  • Strategically and systematically improve the individual and collective capacity to imagine: which keeps them stuck within their own spheres, and focuses on averages rather than on exceptions.

This also restricts individual and collective investment in creating free time and space for daydreaming, mind wandering, and meandering into the unknown.

  • Cultivate individual and collective imaginative capacity through social transmissions: that evoke new questions and provocative ideas.

Which keeps them restricted to the confines of their own, or current mental models, rigid role parameters, and focus on metrics and conventional short-term siloed approaches.

Ultimately inhibiting our capacity to alter our cognitive habits, allowing our minds to make new associations, develop, and experiment with new ideas.  That forms the foundations for cultivating a culture that catalyzes collective innovation and unleashes corporate vitality.

Taking a neurological approach

Research presented by Gabriella Rosen Kellerman and Dr Martin Seligman, in their recent book Tomorrow Mind enables us to take a neurological approach towards igniting people’s imagination – to arouse our curiosity and co-create ideas, that result in collective innovation.

  • Default Mode Network (DMN)

Stating that when we allow our minds to wander and daydream, our brain doesn’t just “power down.” Instead it “switches to a new mode of thinking, one so vital that it is our default – or the activity our brains jump to in every free moment” which specializes in two processes: imagining and planning.

This is known as our Default Mode Network (DMN). Which activates when we let our minds wander or drift into a daydream, to create spontaneous oscillations that allow us to observe novel thought streams and extract new patterns, generalizations, interpretations, and insights.

It is the place our best ideas come from.

  • Discovering what does not yet exist

In this realm, our minds break the bonds of space and time, blending memory and fantasy, creating an eternal cycle that dances between exploitation and exploration.

Allowing us to exploit our “knowns” and explore new possibilities by imagining scenes that differ radically from the actual past and the actual present, allowing us to discover and learn deeply about what does not yet exist.

What does this mean to organizations, leaders, and coaches?

  • Power of provocation

ImagineNation™ has pioneered innovation coaching by presenting The Coach for Innovators, Leaders, and Teams Certified Program, globally online for more than 10 years.  To teach the traits, mindsets, behaviors, and skills to ignite people’s imagination, based on our experience that consciousness, imagination, and curiosity are the precursors to both creativity and innovation.

Where consciousness contains the states and qualities of the mind, which is where our imagination is located, creativity is the process of bringing something new to the mind, and innovation is bringing the new to the world.

  • Being a disruptive provocateur

We teach participants to become “disruptive provocateurs” who know how to compassionately, creatively, and courageously create collective holding spaces.

That creates the permission, safe space, and trust for developing generative thinking processes that enable peoples to see and solve challenging problems that evoke and emerge new discoveries, and creative ideas and generate learning by:

  • Disrupting peoples’ habitual feelings and thought processes and comfort zones,
  • Co-creating the permission, safety, and trust to deviate and differ,
  • Space and time for elasticizing and stretching habitual thought processes.

Imagination can be provocative because it arouses scenes that differ radically from the actual past and the actual present. This allows us to discover and learn deeply about what does not yet exist. It enables us to focus on being intentional, in taking intelligent and right actions to solve the problem differently and develop corporate vitality.

  • Power of prospection

Developing the co-creative frequencies requires us to alter our cognitive habits, allowing our minds to make new associations, develop, and experiment with new ideas, and cultivate a culture that embraces corporate vitality. This involves the capacity to imagine alternate futures, and developing prospection skills – “the ability within each of us to think about the future and envision what’s possible.”

According to USA-based leading global coaching platform BetterUps’ Report on the Future Minded Leader:

“Imagining ourselves into alternate futures and evaluating them as a way to make decisions and guide present action is unique”.

These occupy at least one-quarter of our waking thoughts, and when it comes to imagining the future, we are at once both our most optimistic and pessimistic selves, which is, in essence, also contradictory. Because we can both project optimism about what is to come and make risk-averse decisions to build the foundations for envisioning a range of desirable and alternate futures.

  • Sparking corporate vitality

Building an “imagination machine” – an organization where the imagination of individuals work together is fully supported intentionally and by design involves creating space for our Default Mode Networks (DMN) to activate and lay the foundations for collective innovation by:

  • Creating space and time for reflection enables people to regain control of their attention and minds, and to allow spontaneous, generative mind wandering – by engaging in simple activities like walking, reading, bathing, exercising, and free writing.
  • Making it safe and permissible to regularly expose people to the unfamiliar and the unknown – by building their discomfort resilience, provoking and elasticizing their core and habitual thinking processes.
  • Coaching, teaching, and training people to view their worlds systemically, to wander and daydream at the edges of the social fields – to sense, perceive and emerge anomalies, and counterintuitive and counterfactual patterns and trends.
  • Coaching, teaching, and training people to safely disrupt and challenge their habitual mental models – by creating mindset flips and paradigm shifts, developing their curiosity, and enhancing their cognitive diversity and agility.
  • Introducing more playfulness into the working environment – by improvising, exploring, introducing business simulations, and learning events, as well as gamification, to generate insights, that saturate us with ideas that we can then incubate.

Imagination, collective innovation, and corporate vitality

When we combine a rigorous approach to expanding and applying both our knowledge and our imagination, we can co-create ideas, and innovate in ways that illuminate people’s hearts and minds.

By altering and elasticizing our cognitive habits, allowing our minds to make new associations and unlikely connections, we can develop, and experiment with new ideas, and cultivate a culture that leverages and scales collective innovation that unleashes real corporate vitality.

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A Different Approach to Well-being, Resilience and Creativity

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A Different Approach to Well-being, Resilience and Creativity

GUEST POST from Janet Sernack

In our previous blogs, we outlined the need, in our chaotic world of unknowns, to reclaim our focus and attention and take charge of our own minds. By reclaiming these, and enhancing self-awareness we have a deeper understanding of the sources of our anxiety and distractions.  How to self-manage and self-regulate them through developing deliberate calm. To effectively create consciousness, and a safe space that potentially transforms the power of our minds and hearts to connect with others, cultivate well-being, harness people’s collective genius, and generate our resilience, through thinking about creativity differently.

Transforming fear and alarm

This mobilizes the energy our fears, anxiety, and alarm provide to transform the power of our minds and develop physical and psychological well-being. We can then apply proven neuroscience principles and coaching practices to cultivate resilience and think about creativity differently.

Transforming our fears and alarm in this way increases our resilience in responding to events in real-time, anticipating future events, and processing learning’s post events. It also enhances our well-being and creativity to enable us to be courageous and compassionate when inventing and innovating in an uncertain and constantly changing environment.

The potential outcomes include people experiencing more positive emotions, increased engagement at work, increased development of positive relationships, and more meaningful and purposeful work. These help us be adaptive, and transform the power of our hearts and minds to be creative, accomplish, learn, adapt, grow, and innovate through disruption.

Well-being is in crisis

In the latest report, by Udemy on “Workplace Learning Trends” they compare data collected from Australian workers (human capital) in early September 2022 with previous surveys in November 2019, August 2020, and May 2021.

They discovered three surprising truths about well-being, including:

  • Workers’ resilience levels are waning. More than two-thirds of workers (68.5%) felt like they were burning out at work. This is impacting workers’ levels of performance, job satisfaction, and commitment.
  • There is a crisis for meaningful work Only 39.1% of workers said their work was valuable and worthwhile, versus 47% in 2021, and 52.9% in 2020.
  • Many workplaces are wasting their well-being Workplaces have too much invested in EAP services (which are proving only slightly more effective than doing nothing) and not enough in more effective tools that workers are more comfortable accessing like Wellbeing Artificial Intelligence Bots, Wellbeing Apps, Wellbeing Workshops and Wellbeing Coaching.

This reinforces the need to think and act differently when we approach cultivating well-being, resilience, and creativity to better realize our human potential and human skills in times when they are our most valuable assets and needed the most and are crucial to future success!

Developing deliberate calm

“Deliberate calm” involves developing a practice of adaptive, intentional choices that anyone can develop by embracing what was once regarded as “soft” stuff: self-awareness, emotional intelligence, and mindfulness to learn proactively and lead dynamically amid the most uncertain circumstances, where according to Aaron De Smet, the co-author of “Deliberate Calm: How to Learn and Lead in a Volatile World”:

“Why do we say “deliberate”? Because if you’re not deliberate about it you will probably freak out. I need to be very deliberate in knowing that I’m in a chaotic situation, knowing the stakes are high, knowing there’s a lot of uncertainty, and then deliberately calming myself down and taking stock”.

Deliberate calm looks at the inner world, the outer world, the context, and the dynamic between those and starts by slowing down to create a safe space for people to enjoy the benefits of deliberate calm.  This helps activate, focus, and unleash our creative brains and facilitates thinking about creativity differently.

Hitting our pause buttons

Creating deliberate calm is one of the most critically urgent human skill sets to develop.

It involves creating for ourselves and co-creating, with others, more normalized states of equilibrium and calmness. This enables us to cultivate our physical and psychological well-being, develop resilience and unleash creativity differently by accessing our collective intelligence, skills, and experience through applying proven neuroscience principles and coaching practices.

It starts with initiating a habit of pausing long enough to take deep breaths, retreat, reflect, and access these inner parts of ourselves; including noticing our emotions, identifying our triggers, observing our physical reactions to normalize our equilibrium, coherence, and calmness, and focusing on thinking about creativity differently.

Re-appraising our situation

We can then reappraise what is really going on, by identifying what our emotions are telling us, sustaining the most resourceful emotions and letting negative ones go, and finally, by identifying the key options for taking positive actions. Ultimately take smarter risks, make smarter decisions, and take more intelligent actions that cultivate our well-being, develop our resilience, unleash creativity differently, and satisfy our desire for meaning, purpose, and accomplishment.

As evidenced by our global coaching practice, this personally empowering and energizing activity focuses our attention, minds, and hearts on what really matters, and on what we can truly influence and control in a world of unknowns, and engages people deeply in doing the value-adding, productive and meaningful work that delivers it.

Three new deliberate calming practices to access and unleash our creative brains

  • Being grounded: involves being fully embodied, whole, centered, and balanced in ourselves and our relationships, we are in complete control of our mental, physical, and emotional selves, and are not easily influenced or shaken by other ideas or individuals.
  • Our unconscious mind, through our brains’ default mode network (DMN), is freed to wander, and be spontaneous in emerging and generating novel and surprising ideas and patterns.

This is usually achieved by regularly practicing a range of very simple activities that help us get centered, including removing any distractions (mobile phones), deep breathing (box breathing), and slow grounding repetitive exercises such as Feldenkrais.

  • Being mindful: involves focusing our conscious attention on the present moment, our physical sensations, thoughts, and emotions in an accepting, nonjudgmental, and discerning way. It involves training our unconscious minds to notice, focus and pay deep attention to what is really going on, for ourselves, for others, and in the system, we are operating within.
  • Our conscious minds are now provided with the focus necessary for guided problem-solving and for identifying the actions required to deliver the desired outcomes.

This is usually achieved by simple activities, by directing your focus when walking during the day (in nature without headsets), yoga, swimming, golf, tennis, listening to music, cooking, or by simple mindful meditation practices.

  • Being conscious: involves being in the present moment, or fully in the “here and now,” and means that we are grounded, fully aware, and mindful of what is happening at every moment because we are now consciously aware and able to shift our minds and generate creative thinking strategies.
  • Our conscious minds are able to exploit possibilities and make sense of the ideas that surface in the mind-wandering phase, by accessing the salience network, which then recruits the executive control networks, in our brains to refine and develop an idea. We can then exploit the range of creative ideas to make unexpected connections and to emerge, diverge and converge novel ideas for thinking about creativity differently, as well as for smart risk-taking, decision-making, and innovative problem-solving.

Empowering people to envision and transform

Creating a safe space, to transform the power of our minds and hearts to connect with others cultivates our well-being, harnesses peoples’ collective genius, generates resilience, and unleashes creativity by thinking about creativity differently.

This manifests as an opportunity to empower people to plan and make the nudges necessary to kickstart change, envision and plan for the future of unknowns.

Rather than unintentionally colluding with their unconscious panicking and retreating from the fears, anxiety, and risks currently emerging in an uncertain world full of disruption and crises.

Find out about our collective, learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, is a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starting Friday, May 12, 2023.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique innovation context.

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