Tag Archives: Customers

Are You Lying to Your Customers?

Posted on November 4, 2014 by Braden Kelley

It seems like every company these days is trying to claim that they are innovative, trying to claim that they are customer-centric, trying to claim that their employees are important to them. But are they? Can all this be true? … Continue reading →

Posted in Apple, culture, Innovation, Leadership, marketing, Stikkees | Tagged Apple, Continuous Innovation, Customers, Employees, Innovation Culture, Investing, lying, money, shareholders, stockholders, stocks, sustained innovation | Leave a comment

Think Like a Tech Company or Go Out of Business

Posted on October 5, 2014 by Braden Kelley

by Braden Kelley and Linda Bernardi Even in 2014, there are business sectors who feel they are not ‘tech companies’. News flash: Whether you are a consumer products company, an insurance company, a hotel, or a pharmaceutical company, your business … Continue reading →

Posted in culture, Innovation, Leadership, Management, Stikkees, Strategy, Technology | Tagged airbnb, Communication, competition, connections, Conversations, Costco, cpg, Customers, digital transformation, mobile, Relationship Marketing, relationships, startups, Walmart | 4 Comments

Rise of the Social Business Architect

Posted on July 5, 2012 by Braden Kelley

The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing companies to stop looking at suppliers … Continue reading →

Posted in collaboration, Innovation, marketing, Social Media | Tagged Customers, Employees, Partners, Social Business, Social Business Architect, Social Business Architecture | 2 Comments

Innovator Lifetime Value

Posted on June 26, 2012 by Braden Kelley

By now, if you’re in marketing you’re probably familiar with the concept of customer lifetime value. Put simply, it’s the idea that a customer is worth to the organization not just the value of a single transaction, but the collection … Continue reading →

Posted in collaboration, Innovation, Management, marketing, Open Innovation, Strategy | Tagged Customer Lifetime Value, Customers, Lifetime Value, Relationship Marketing, ROI, Social Media | 2 Comments

A Creative Marriage Proposal

Posted on June 4, 2012 by Braden Kelley

I found this video via @MeghanMBiro and @berget and I just had to share it. It’s a wedding proposal from an actor in my hometown to his now bride to be, and is a great example of re-imagining a traditional … Continue reading →

Posted in Creativity, Management, marketing, Psychology, Strategy | Tagged community, Customers, funny, Love, Oregon, Portland, Sales, selling, Video, Wedding Proposal | Leave a comment

The Code for Successful Innovation

Posted on June 4, 2012 by Braden Kelley

I had the opportunity to attend the Front End of Innovation a couple of years ago in Boston and of the three days of sessions, I have to say that unlike most people, my favorite session was that of Dr. … Continue reading →

Posted in Innovation, marketing, Psychology, Strategy | Tagged Advertising, Brain, Customers, Insights, Science | Leave a comment

Innovation Quotes of the Day – May 9, 2012

Posted on May 9, 2012 by Braden Kelley

“Innovation, I think, should be about the balance between discipline and play. If we put too much emphasis on discipline, we risk of losing ‘inner creativity’.” – Eric Antariksa “Just as managers and employees need goals to know what to … Continue reading →

Posted in Quotes | Tagged Customers, Discipline, goals, Innovation, Play | Leave a comment

Innovation Quotes of the Day – April 30, 2012

Posted on April 30, 2012 by Braden Kelley

“Albert Einstein wrote, ‘Everybody is a genius! But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid!’ We are all capable of doing one thing better … Continue reading →

Posted in Quotes | Tagged Albert Einstein, Customers, empathy, Imagination, Innovation, J.K. Rowling, Matthew Kelly, metrics | 1 Comment

Innovation Quotes of the Day – April 20, 2012

Posted on April 20, 2012 by Braden Kelley

“The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you, and you don’t know how or why.” – Albert Einstein … Continue reading →

Posted in Quotes | Tagged Brand Promise, branding, Customers, Einstein, Gary Hamel, Innovation, Insights | 3 Comments

Innovation Quotes of the Day – April 18, 2012

Posted on April 18, 2012 by Braden Kelley

“Sometimes the hardest thing in life is to know which bridge to cross and which to burn.” – From the movie ‘The International’ “Incremental innovations can often be explained to customers, but disruptive innovations often require you to educate them … Continue reading →