Your Host: Braden Kelley
Innovation and transformation leader, design thinking facilitator, an author, innovation speaker, and makes tools for innovation & change .15,000+ Email Subscribers
He also created and sold the world's most popular innovation web site:
"I help organizations increase their organizational agility and accelerate their speed of innovation and organizational change.
If you're looking to create a culture of continuous change, tackle some of your innovation barriers, train your employees to be more innovative change agents, or to build a more profitable human-centered business -- let's talk."
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Tag Archives: branding
Don’t Forget Branding as You Look for Business Growth
People underestimate the importance of brand as they look to grow their business beyond their initial set of successful products and services. But, if you grow your business beyond your brand you’re doomed to fail. Few of us have the … Continue reading
Where Does Value Come From?
Where does value come from? What makes people willing to pay $50 for a t-shirt that’s just like the one that ten other people are wearing in the club? What makes people pay a premium for Apple products with features … Continue reading
Coke Combining Creativity with Marketing and Branding
Coca Cola Vietnam Thinking Beyond Traditional Product Lifecycle I came across this great video from Coca Cola Vietnam that is an example of how creative minds and the concept of Value Access can sometimes unlock more value from your existing … Continue reading
What is the Role of Personal Branding in Achieving Innovation Success?
I’ve been thinking a lot lately about personal branding, in part because I’m about to begin a new commissioned white paper and so I’ve been re-visiting my popular white paper for Innocentive – Harnessing the Global Talent Pool to Accelerate … Continue reading
Posted in collaboration, Innovation, marketing, Open Innovation, Social Media
Tagged branding, connections, Networking, personal branding, social networking, Social Networks
2 Comments
Innovation Quotes of the Day – April 20, 2012
“The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you, and you don’t know how or why.” – Albert Einstein … Continue reading
Posted in Quotes
Tagged Brand Promise, branding, Customers, Einstein, Gary Hamel, Innovation, Insights
3 Comments
