Tag Archives: marketing

Rise of the Evangelist

What is an evangelist? When many people hear this term, their minds used to picture Billy Graham or Pat Robertson, but this is changing. Why? Our perceptions of evangelists are transforming as the pace of change accelerates to construct a … Continue reading

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At What Point Does Smart Become Stupid?

In addition to 2020 being the year of the Coronavirus COVID-19, some would also say that it was the year of the voice-activated smart device. Sales of smart speakers in 2019 reached 146.9 million units and 2020 will likely approach … Continue reading

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Looking at Healthcare Innovation from the Inside Out

After working for the last decade helping organizations from the OUTSIDE IN: Build innovative marketing strategies Manage multiple, simultaneous, cross-functional business projects Optimize complex processes Create an enterprise-wide innovation-focus I thought it was time to flip things around and go … Continue reading

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Innovation Quotes of the Day – June 2, 2012

“Visionary people are visionary partly because of the very great many things they don’t see.” – Berkeley Rice “To innovate for the future present, you must maintain the flexibility to tweak branding and messaging (and even the product or service … Continue reading

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Innovation – Marketing versus Engineering

What are the roadblocks and critical relationships between marketing and engineering in the cause of advancing innovation? Let me start off by recommending that you watch the movie I’ve embedded, as it does a great job of describing how there … Continue reading

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Free Innovation Keynote May 1st in Tacoma

On May 1st I will be the keynote innovation speaker for the Invista Performance Solutions launch event in Tacoma, WA. Invista is a partnership of Northwest Colleges dedicated to providing high quality workforce training to meet and exceed client expectations. … Continue reading

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