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Tag Archives: Apple
GUEST POST from Greg Satell When Steve Jobs returned to Apple in 1997, one of the first things he did was develop a marketing campaign to rebrand the ailing enterprise. Leveraging IBM’s long running “Think” campaign, Apple urged its customers … Continue reading
GUEST POST from Howard Tiersky While the lack of a clear strategy can create problems in any business, there is another end of that spectrum. Having a strategy means having clarity on what you want to achieve and a plan … Continue reading
Thanks to Bettina von Stamm for bringing this comedic gem to my attention: It does a great job of highlighting how technology companies come along and completely change parts of our common language. For my non-European friends, Orange is a … Continue reading
While most people are focused on what the new Apple iPhone 6 hardware might look like and what new gizmos it might have, the real killer app for Apple’s latest refresh of their flagship mobile device will be an App … Continue reading
A recent post by Jeffrey Phillips titled Velocity is the Only Innovation Outcome That Matters sparked respectful disagreement inside me. I believe that when it comes to innovation, veracity is more important than velocity. Let’s look at the definition of … Continue reading
Prevailing business culture these days is obsessed with speed. People are obsessed with fast prototyping, failing fast, and getting to market fast. But too often people don’t stop to think whether their innovation efforts are going too fast. It’s almost … Continue reading
“We have a moral obligation to invent new technologies. What if Mozart had been born before the violin and harpsichord?” – Kevin Kelly “For whatever reason it may be easier for humans to ascribe innovation to one person (Steve Jobs, … Continue reading