Tag Archives: loyalty

Black Friday Shows No Loyalty

Posted on November 26, 2021 by Braden Kelley

Marketers love to hold up points-based loyalty programs as proof of their contribution to their company’s financial success through repeat purchase behavior. But traditional loyalty programs are nothing more than complicated, and expensive to manage, discount programs. Black Friday is … Continue reading →

Next Generation Loyalty – Part One

Posted on October 17, 2021 by Braden Kelley

Loyalty Archaeology™ Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of … Continue reading →

Posted in marketing | Tagged airline miles, customer loyalty, hotel points, Jobs-to-be-Done, JTBD, loyalty, Loyalty Archaeology, Next Generation Loyalty, NextGen Loyalty, rewards | 2 Comments

Genius of Rewarding Customers for Eating Other People’s Pizza

Posted on February 8, 2019 by Braden Kelley

Dominos is riding the creativity train yet again, with their latest creative marketing idea. Following on the heels of Dominos Hotspots and Dominos Zero Click Ordering, they now have come up with a great idea for getting people to download … Continue reading →

Posted in marketing | Tagged apps, Artificial Intelligence, Dominos, eCommerce, loyalty, mCommerce, mobile, Mobile Payments, pizza, rewards | Leave a comment

People-Centric Marketing

Posted on February 27, 2015 by Braden Kelley

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading →

Posted in Change, Innovation, marketing, Social Media | Tagged content marketing, loyalty, pipeline, Pull Marketing, Push Marketing, Relationship Marketing, retention, Sales, Thought Leadership, viral marketing | Leave a comment

Who is in Your Social Media Band?

Posted on April 4, 2012 by Braden Kelley

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading →