Tag Archives: loyalty

Black Friday Shows No Loyalty

Marketers love to hold up points-based loyalty programs as proof of their contribution to their company’s financial success through repeat purchase behavior. But traditional loyalty programs are nothing more than complicated, and expensive to manage, discount programs. Black Friday is … Continue reading

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Next Generation Loyalty – Part One

Loyalty Archaeology™ Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of … Continue reading

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Genius of Rewarding Customers for Eating Other People’s Pizza

Dominos is riding the creativity train yet again, with their latest creative marketing idea. Following on the heels of Dominos Hotspots and Dominos Zero Click Ordering, they now have come up with a great idea for getting people to download … Continue reading

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People-Centric Marketing

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ … Continue reading

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Who is in Your Social Media Band?

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading

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