Tag Archives: logos

What Do You Do When People Say Your Logo Looks Like *#&@?

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Stikkee Number 4 - New Hershey Logo

Recently The Hershey Company decided to update their logo and since it’s launch they’ve been getting a lot of negative buzz surrounding the new logo because some people think that part of the logo looks like a steaming pile of *#&@.

The new branding was created in-house by Hershey Global Design, with assistance from goDutch and Alexander Design Associates, and on the one hand for Hershey I imagine all of the pile of excrement comments might be quite concerning, but on the other hand you have the age old mantra ‘all publicity is good publicity’.

Where do you stand on the controversy?

hersheys colorful kissPersonally I would have used the colorful kiss they developed instead in order to reinforce their global confection and snack company positioning and dropped the redundant “The Hershey Company”. In addition, I don’t think the pile of excrement comments will harm their sales or their brand because most people won’t even notice or care.

And after all, when it comes to marketing and advertising, you should really be doing WGAS Marketing anyways.

Not sure what that is?

Check out the article here and follow along! 🙂

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World’s Worst Logo?

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World's Worst Logo? - Definitely Needs Updating

Every time I see this logo I cringe.

If there is one logo in the world that is definitely in desperate need of updating, it is the logo of Sherwin Williams.

My stomach turns at the site of the earth dripping with paint and the slogan “Cover the Earth” only makes it worse.

Is there anyone out there that would actually like to see the earth covered in paint?

Especially paint that looks like blood?

Sherwin Williams, I implore you, please update your logo as soon as possible to reflect the changing world we live in, where people are concerned about toxicity and where sustainability and being green are increasingly important.

If you could do it before Earth Day on April 22, 2012 that would be even better.

You may not realize the negative logo your logo is having on your business because your stock price is moving up and to the right, but imagine how much better it might be doing if you updated your image to reflect your surroundings?

Come on Sherwin Williams, you can do it!

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