Tag Archives: Insights

3 Steps to Find the Horse’s A** In Your Company (and Create Space for Innovation)

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3 Steps to Find the Horse's A** In Your Company (and Create Space for Innovation)

GUEST POST from Robyn Bolton

Innovation thrives within constraints.

Constraints create the need for questions, creative thinking, and experiments.

But as real as constraints are and as helpful as they can be, don’t simply accept them. Instead, question them, push on them, and explore around them.

But first, find the horse’s a**

How Ancient Rome influenced the design of the Space Shuttle

In 1974, Thiokol, an aerospace and chemical manufacturing company, won the contract to build the solid rocket boosters (SRBs) for the Space Shuttle. The SRBs were to be built in a factory in Utah and transported to the launch site via train.

The train route ran through a mountain tunnel that was just barely wider than the tracks.

The standard width of railroad tracks (distance between the rails or the railroad gauge) in the US is 4 feet, 8.5 inches which means that Thiokol’s engineers needed to design SRBs that could fit through a tunnel that was slightly wider than 4 feet 8.5 inches.

4 feet 8.5 inches wide is a constraint. But where did such an oddly specific constraint come from?

The designers and builders of America’s first railroads were the same people and companies that built England’s tramways. Using the existing tramways tools and equipment to build railroads was more efficient and cost-effective, so railroads ended up with the same gauge as tramways – 4 feet 8.5 inches.

The designers and builders of England’s tramways were the same businesses that, for centuries, built wagons. Wanting to use their existing tools and equipment (it was more efficient and cost-effective, after all), the wagon builders built tramways with the exact distance between the rails as wagons had between wheels – 4 feet 8.5 inches.

Wagon wheels were 4 feet 8.5 inches apart to fit into the well-worn grooves in most old European roads. The Romans built those roads, and Roman chariots made those grooves, and a horses pulled those chariots, and the width of a horses was, you guessed it, 4 feet 8.5 inches.

To recap – the width of a horses’ a** (approximately 4 feet 8.5 inches) determined the distance between wheels on the Roman chariots that wore grooves into ancient roads. Those grooves ultimately dictated the width of wagon wheels, tramways, railroad ties, a mountain tunnel, and the Space Shuttle’s SRBs.

How to find the horse’s a**

When you understand the origin of a constraint, aka find the horse’s a**, it’s easier to find ways around it or to accept and work with it. You can also suddenly understand and even anticipate people’s reactions when you challenge the constraints.

Here’s how you do it – when someone offers a constraint:

  1. Thank them for being honest with you and for helping you work more efficiently
  2. Find the horse’s a** by asking questions to understand the constraint – why it exists, what it protects, the risk of ignoring it, who enforces it, and what happened to the last person who challenged it.
  3. Find your degrees of freedom by paying attention to their answers and how they give them. Do they roll their eyes in knowing exasperation? Shrug their shoulders in resignation? Become animated and dogmatic, agitated that someone would question something so obvious?

How to use the horse’s a** to innovate

You must do all three steps because stopping short of step 3 stops creativity in its tracks.

If you stop after Step 1 (which most people do), you only know the constraint, and you’ll probably be tempted to take it as fixed. But maybe it’s not. Perhaps it’s just a habit or heuristic waiting to be challenged.

If you do all three steps, however, you learn tons of information about the constraint, how people feel about it, and the data and evidence that could nudge or even eliminate it.

At the very least, you’ll understand the horse’s a** driving your company’s decisions.

Image credit: Pixabay

Endnotes:

  1. To be very clear, the origin of the constraint is the horse’s a**. The person telling you about the constraint is NOT the horse’s a**.
  2. The truth is never as simple as the story and railroads used to come in different gauges. For a deeper dive into this “more true than not” story (and an alternative theory that it was the North’s triumph in the Civil War that influenced the design of the SRBs, click here

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Detecting the Seeds of Future Innovation

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Weak Signals, Strong Insights

Detecting the Seeds of Future Innovation

GUEST POST from Chateau G Pato

In our hyper-connected world, we are inundated with information. Market data, analyst reports, and competitive intelligence systems all provide a clear picture of the present. But as a human-centered change and innovation thought leader, I argue that the most transformative opportunities don’t emerge from this flood of “strong signals.” They emerge from the subtle, often contradictory, and easily dismissed weak signals on the periphery. These are the whispers of change, the fringe trends, the unarticulated customer frustrations, and the strange technological mashups that hint at a future yet to be built. The ability to detect, interpret, and act on these weak signals is the single most powerful competitive advantage an organization can cultivate. It’s the difference between reacting to disruption and proactively creating it.

Weak signals are, by definition, not obvious. They are often dismissed as anomalies, niche behaviors, or fleeting fads. They can come from anywhere: a casual comment in a user forum, a viral video that defies a category, a surprising scientific breakthrough in an unrelated field, or a quiet startup with a baffling business model. The challenge for leaders is to move beyond the comfort of big data analytics and embrace the messy, qualitative, and deeply human work of foresight. This isn’t about guesswork; it’s about building a systematic, human-centered practice for sensing the future and turning those faint whispers into a clear vision for innovation.

Why Weak Signals are Your Best Innovation GPS

Cultivating a weak-signal detection capability offers profound benefits:

  • Foresight, Not Just Hindsight: While strong signals confirm what has already happened, weak signals provide clues about what is *about to* happen. This gives you a critical head start in preparing for, or even driving, market shifts.
  • The Source of True Disruption: Most truly disruptive innovations—from personal computing to smartphones—began as weak signals on the fringe, often dismissed by established players who were focused on optimizing their core business.
  • Uncovering Unmet Needs: Weak signals are often an early indicator of deep, unarticulated human needs. They are the seeds of a problem that a current market solution isn’t addressing.
  • Building a Culture of Curiosity: Actively looking for weak signals encourages a culture of curiosity, open-mindedness, and a willingness to challenge assumptions—all essential traits for innovation.

“Strong signals confirm your past. Weak signals whisper your future. The most innovative leaders are the best listeners.”

A Human-Centered Approach to Detecting Weak Signals

Detecting weak signals is not an automated process. It is a deeply human activity that requires a specific mindset and intentional practice:

  1. Go to the Edge: Move beyond your core market and familiar customer base. Talk to fringe users, early adopters, and even those who reject your product. Spend time in adjacent industries and with unconventional thinkers.
  2. Embrace a Beginner’s Mindset: Temporarily suspend your expertise. Look at your industry as if you are seeing it for the first time. Why do customers do what they do? What seems strange or inefficient to an outsider?
  3. Connect the Unconnected Dots: A single weak signal means little. The true insight comes from identifying patterns. Is a new technology in one field combining with a new consumer behavior in another? The unexpected combination of two seemingly unrelated signals is often where the magic happens.
  4. Create “Listening Posts”: Form small, cross-functional teams whose sole purpose is to scan the periphery. Empower them to read obscure journals, follow niche social media communities, and report back on anything that feels “off” or interesting.

Case Study 1: The Rise of Social Media – A Weak Signal Ignored by the Giants

The Challenge:

In the early 2000s, the internet was dominated by large, content-heavy portals like Yahoo! and search engines like Google. Communication was primarily through email and instant messaging. The idea of people building public profiles to share personal updates and connect with friends was seen as a niche, even trivial, activity. It was a weak signal, a seemingly minor behavior on college campuses.

The Weak Signal Ignored:

For established tech giants, the signal was too faint. They were focused on the strong signals of search queries and content monetization. Facebook, MySpace, and Friendster were dismissed as “just for kids” or a “niche social trend.” The idea of a public profile as a primary mode of online identity and communication was too far outside their core business model to be taken seriously. They saw a minor curiosity, not the future of human connection.

The Result:

The companies that paid attention to this weak signal—and understood the human-centered need for connection and self-expression—went on to build a multi-trillion-dollar industry. The giants who ignored it were forced to play a decade-long game of catch-up, and many lost their dominant position. The weak signal of a simple public profile evolved into the foundational architecture of the modern internet and the economy built on it. Their failure to see this wasn’t a failure of technology; it was a failure of imagination and human-centered listening.

Case Study 2: Netflix and the Streaming Revolution – From DVDs to a Weak Signal

The Challenge:

In the early 2000s, Blockbuster was the undisputed king of home entertainment. Their business model was robust, profitable, and built on a physical presence of thousands of stores and a lucrative late-fee system. The internet was a nascent and unreliable platform for video, and streaming was a faint, almost invisible signal on the horizon.

The Weak Signal Detected:

While Blockbuster was focused on optimizing its core business (e.g., store layout, inventory management), Netflix, then a DVD-by-mail service, saw a weak signal. The signal wasn’t just about faster internet; it was about the human frustration with late fees and the inconvenience of physical stores. The company’s leaders started to talk about the concept of “on-demand” content, long before the technology was ready. They were paying attention to the unarticulated desire for convenience and unlimited choice, a desire that was a whisper to Blockbuster but a deafening call to Netflix. They began to invest in streaming technology and content licensing years before it was profitable, effectively cannibalizing their own profitable DVD business.

The Result:

Blockbuster famously dismissed Netflix’s weak signal, seeing it as a minor inconvenience to their existing business model. They believed a physical store experience would always win. Netflix, by acting on the weak signal and a deep understanding of human frustration, was able to pivot from being a DVD service to the global streaming behemoth we know today. Their foresight, driven by a human-centered approach to a technological trend, allowed them to disrupt an entire industry and become a dominant force in the future of entertainment. Blockbuster, unable to see beyond the strong signals of its profitable past, is now a cautionary tale.

Conclusion: The Foresight Imperative

The future is not a surprise that happens to you. It is a collection of weak signals that you either choose to see or ignore. In an era of constant disruption, relying on strong signals alone is a recipe for stagnation. The most resilient and innovative organizations are those that have built a human-centered practice for sensing change on the periphery. They have created a culture where curiosity is a core competency and where questioning the status quo is a daily ritual.

As leaders, our most critical role is to shift our focus from optimizing the past to sensing the future. We must empower our teams to go to the edge, listen to the whispers, and connect the dots in new and creative ways. The future of your industry is already being born, not in the center of the market, but on its fringes. The question is, are you listening?

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Pexels

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Top 10 Human-Centered Change & Innovation Articles of September 2022

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Top 10 Human-Centered Change & Innovation Articles of September 2022Drum roll please…

At the beginning of each month we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are September’s ten most popular innovation posts:

  1. You Can’t Innovate Without This One Thing — by Robyn Bolton

  2. Importance of Measuring Your Organization’s Innovation Maturity — by Braden Kelley

  3. 3 Ways to Get Customer Insights without Talking to Customers
     — by Robyn Bolton

  4. Four Lessons Learned from the Digital Revolution — by Greg Satell

  5. Are You Hanging Your Chief Innovation Officer Out to Dry? — by Teresa Spangler

  6. Why Good Job Interviews Don’t Lead to Good Job Performance — by Arlen Meyers, M.D.

  7. Six Simple Growth Hacks for Startups — by Soren Kaplan

  8. Why Diversity and Inclusion Are Entrepreneurial Competencies
     — by Arlen Meyers, M.D.

  9. The Seven P’s of Raising Money from Investors — by Arlen Meyers, M.D.

  10. What’s Next – The Only Way Forward is Through — by Braden Kelley

BONUS – Here are five more strong articles published in August that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last two years:

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You Can’t Innovate Without This One Thing

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You Can't Innovate Without This One Thing

GUEST POST from Robyn Bolton

It just landed on your desk. Or maybe you campaigned to get it. Or perhaps you just started doing it. How the title of “Innovation Leader” got to your desk doesn’t matter nearly as much as the fact that it’s there, along with a budget and loads of expectations.

Of course, now that you have the title and the budget, you need a team to do the work and deliver the results.

Who should you look for? The people that perform well in the current business, with its processes, structures, and (relative) predictability, often struggle to navigate the constant uncertainty and change of innovation. But just because someone struggles in the process and structure of the core business doesn’t mean they’ll thrive creating something new.

What are the qualities that make someone a successful innovator?

70 answers

A lot of people have a lot to say about the qualities and characteristics that make someone an innovator. When you combine the first four Google search results for “characteristics of an innovator” with the five most common innovation talent assessments, you end up with a list of 70 different (and sometimes conflicting) traits.

The complete list is at the end of this article, but here are the characteristics that appeared more than once:

  1. Curious
  2. Persistent
  3. Continuously reflective
  4. Creative
  5. Driven
  6. Experiments
  7. Imaginative
  8. Passionate

It’s a good list, but remember, there are 62 other characteristics to consider. And that assumes that the list is exhaustive.

+1 Answer

It’s not. Something is missing.

There is one characteristic shared by every successful innovator I’ve worked with and every successful leader of innovation. It’s rarely the first (or second or third) word used to describe them, but eventually, it emerges, always said quietly, after great reflection and with dawning realization.

Vulnerability.

Whether you rolled your eyes or pumped your fist at the word made famous by Brene Brown, you’ve no doubt heard it and formed an opinion about it.

Vulnerability is the “quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally.”  Without it, innovation is impossible.

Innovation requires the creation of something new that creates value. If something is new, some or all of it is unknown. If there are unknowns, there are risks. Where there are risks, there is the possibility of being wrong, which opens you up to attack or harm.

When you talk to people to understand their needs, vulnerability allows you to hear what they say (versus what you want them to say).

In brainstorming sessions, vulnerability enables you to speak up and suggest an idea for people to respond to, build on, or discard.

When you run experiments, vulnerability ensures that you accurately record and report the data, even if the results aren’t what you hoped.

Most importantly, as a leader, vulnerability inspires trust, motivates your team, engages your stakeholders, and creates the environment and culture required to explore, learn, and innovate continuously.

n + 1 is the answer

Just as you do for every job in your company, recruit the people with the skills required to do the work and the mindset and personality to succeed in your business’ context and culture.

Once you find them, make sure they’re willing to be vulnerable and support and celebrate others’ vulnerability. Then, and only then, will you be the innovators your company needs.

Here’s the full list of characteristics:

  1. Action-oriented, gets the job done
  2. Adaptable
  3. Ambitious
  4. Analytical, high information capacity, digs through facts
  5. Associative Thinker, makes uncommon connections
  6. Breaks Boundaries, disruptive
  7. Business minded
  8. Collaborative
  9. Compelling Leader
  10. Competitive
  11. Consistent
  12. Continuously reflects (x3)
  13. Courageous
  14. Creative (x3)
  15. Curious (x4), asks questions, inquisitive, investigates
  16. Delivers results, seeks tangible outcomes
  17. Disciplined
  18. Divergent Thinker
  19. Driven (x3)
  20. Energetic
  21. Experiments (x2)
  22. Financially oriented
  23. Flexible, fluid
  24. Formally educated and trained
  25. Futuristic
  26. Giving, works to benefit others, wants to make the world better
  27. Goal-oriented
  28. Has a Growth mindset
  29. Highly confident
  30. Honest
  31. Imaginative (x2)
  32. Influential, lots of social capital
  33. Instinctual
  34. Intense
  35. Iterating between abstract and concrete thinking
  36. Learns through experiences
  37. Likes originality, seeks novelty
  38. Loyal
  39. Motivated by change, open to new experiences
  40. Networks, relates well to others
  41. Observes
  42. Opportunistic mindset, recognizes opportunities
  43. Opportunity focused
  44. Passionate (x2)
  45. Patient
  46. Persistent (x4)
  47. Persuasive
  48. Playful
  49. Pragmatic
  50. Proactive
  51. Prudent
  52. Rapidly recognizes patterns
  53. Resilient
  54. Resourceful
  55. Respects other innovators
  56. Seeks understanding
  57. Self-confident
  58. Socially intelligent
  59. Stamina
  60. Takes initiative
  61. Takes risks
  62. Team-oriented
  63. Thinks big picture
  64. Thrives in uncertainty
  65. Tough
  66. Tweaks solutions constantly
  67. Unattached exploration
  68. Visionary
  69. Wants to get things right
  70. Willing to Destroy

And the sources:

Image Credit: Pixabay

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3 Ways to Get Customer Insights without Talking to Customers

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3 Ways to Get Customer Insights without Talking to Customers

GUEST POST from Robyn Bolton

Most of my advice to leaders who want to use innovation to grow their businesses boils down to two things*:

  1. Talk (and listen) to customers
  2. Do something

But what if you don’t want to talk to customers?

After all, talking to customers can be scary because you don’t know what they’ll say. It can be triggering if they say something mean about your product, your business, or even you as a person. It can be draining, especially if you’re an introvert.

Plus, there are so many ways to avoid talking to customers – Send a survey, hire a research firm to write a report, invoke the famous Steve Jobs quote about never doing customer research.

Isn’t it just better to stay tucked away in the office, read reports, state opinions as if they are facts (those opinions are based on experience, after all), and make decisions?

Nope.

It is not better. It is also not safer, easier, or more efficient.

To make the best decisions, you need the best data, which comes from your customers.

But that doesn’t mean you need to talk to them to get it.

The best data

The best data helps you understand why your customers do what they do. This is why Jobs to be Done is such a powerful tool – it uncovers the emotional and social Jobs to be Done that drive our behavior and choices (functional Jobs to be Done are usually used to justify our choices).

But discovering Jobs to be Done typically requires you to talk to people, build rapport and trust in a one-on-one conversation, and ask Why? dozens of times so surface emotional and social JTBD.

Luckily, there are other ways to find Jobs to be Done that don’t require you to become an unlicensed therapist.

Observe your customers

Go where your customers are (or could be) experiencing the problem you hope to solve and try to blend in. Watch what people are doing and what they’re not doing. Notice whether people are alone or with others (and who those others are – kids, partners, colleagues, etc.). Listen to the environment (is it loud or quiet? If there’s noise, what kind of noise?) and to what people are saying to each other.

Be curious. Write down everything you’re observing. Wonder why and write down your hypotheses. Share your observations with your colleagues. Ask them to go out, observe, wonder, and share. Together you may discover answers or work up the courage to have a conversation.

Quick note – Don’t be creepy about this. Don’t lurk behind clothing racks, follow people through stores, peep through windows, linger too long, or wear sunglasses, a trench coat, and a fedora on a 90-degree day, so you look inconspicuous. If people start giving you weird looks, find a new place to people-watch.

Observe yourself

Humans are fascinating, and because you are a human, you are fascinating. So, observe yourself when you’re experiencing the problem you’re hoping to solve. Notice where you are, who is with you, the environment, and how you feel. Watch what you do and don’t do. Wonder why you chose one solution over another (or none).

Be curious. Write down everything you did, saw, and felt and why. Ask your colleagues to do the same. Share your observations with your colleagues and find points of commonality and divergence, then get curious all over again.

Quick note – This only works if you have approximately the same demographic and psychographic profiles and important and unsatisfied Jobs to be Done of your target customers.

Be your customer

What if your business solves a problem that can’t be easily observed? What if you don’t have the problem that your business is trying to solve?

Become your customer (and observe yourself).

Several years ago, I worked with a client that made adult incontinence products. I couldn’t observe people using their products, and I do not have important (or unsatisfied) Jobs to be Done that the products can solve.

So, for one day, I became a customer. I went to Target and purchased their product. I went home, wore, and used the product. I developed a deep empathy for the customer and wrote down roughly 1 million ways to innovate the product and experience.

Quick note – Depending on what’s required to “be your customer,” you may need to give people a heads up. My husband was incredibly patient and understanding but also a little concerned on the day of the experiment.

It’s about what you learn, not how you learn it

It’s easy to fall into the trap of thinking there is one best way to get insights. I’m 100% guilty (one-on-one conversations are a hill I have died on multiple times).

Ultimately, when it comes to innovation and decision-making, the more important thing is having, believing, and using insights into why customers do what they do and want what they want. How you get those insights is an important but secondary consideration.

* Each of those two things contains A TON of essential stuff that must be done the right way at the right time otherwise, they won’t work, but we’ll get into those things in another article

Image Credit: Pixabay

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Why Data-Based Decisions Will Lead You Straight to Hell

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Why Data-Based Decisions Will Lead You Straight to Hell

GUEST POST from Robyn Bolton

Many years ago, Clay Christensen visited his firm where I was a partner and told us a story*.

“I imagine the day I die and present myself at the entrance to Heaven,” he said. “The Lord will show me around, and the beauty and majesty will overcome me. Eventually, I will notice that there are no numbers or data in Heaven, and I will ask the Lord why that is.”

“Data lies,” the Lord will respond. “Nothing that lies can be in Heaven. So, if people want data, I tell them to go to Hell.”

We all chuckled at the punchline and at the strength of the language Clay used (if you ever met him, you know that he was an incredibly gentle and soft-spoken man, so using the phrase “go to Hell” was the equivalent of your parents unleashing a five-minute long expletive-laden rant).

“If you want data, go to Hell.”

Clay’s statement seems absolutely blasphemous, especially in a society that views quantitative data as the ultimate source of truth:

  • “In God we trust. All others bring data.” W. Edward Deming, founding Father of Total Quality Management (TQM)
  •  “Above all else, show the data.” – Edward R. Tufte, a pioneer in the field of data visualization
  • “What gets measured gets managed” – Peter Drucker, father of modern management studies

But it’s not entirely wrong.

Quantitative Data’s blessing: A sense of safety

As humans, we crave certainty and safety. This was true millennia ago when we needed to know whether the rustling in the leaves was the wind or a hungry predator preparing to leap and tear us limb from lime. And it’s true today when we must make billion-dollar decisions about buying companies, launching products, and expanding into new geographies.

We rely on data about company valuation and cash flow, market size and growth, and competitor size and strategy to make big decisions, trusting that it is accurate and will continue to be true for the foreseeable future.

Quantitative Data’s curse: The past does not predict the future

As leaders navigating an increasingly VUCA world, we know we must prepare for multiple scenarios, operate with agility, and be willing to pivot when change happens.

Yet we rely on data that describes the past.

We can extrapolate it, build forecasts, and create models, but the data will never tell us with certainty what will happen in the future. It can’t even tell us the Why (drivers, causal mechanisms) behind the What it describes.

The Answer: And not Or

Quantitative data Is useful. It gives us the sense of safety we need to operate in a world of uncertainty and a starting point from which to imagine the future(s).

But, it is not enough to give the clarity or confidence we need to make decisions leading to future growth and lasting competitive advantage.

To make those decisions, we need quantitative data AND qualitative insights.

We need numbers and humans.

Qualitative Insight’s blessing: A view into the future

Humans are the source of data. Our beliefs, motivations, aspirations, and actions are tracked and measured, and turned into numbers that describe what we believed, wanted, and did in the past.

By understanding human beliefs, motivations, and aspirations (and capturing them as qualitative insights), we gain insight into why we believed, wanted, and did those things and, as a result, how those beliefs, motivations, aspirations, and actions could change and be changed. With these insights, we can develop strategies and plans to change or maintain beliefs and motivations and anticipate and prepare for events that could accelerate or hinder our goals. And yes, these insights can be quantified.

Qualitative Insight’s curse: We must be brave

When discussing the merit of pursuing or applying qualitative research, it’s not uncommon for someone to trot out the saying (erroneously attributed to Henry Ford), “If I asked people what they wanted, they would have said a horse that goes twice as fast and eats half as much.”

Pushing against that assertion requires you to be brave. To let go of your desire for certainty and safety, take a risk, and be intellectually brave.

Being brave is hard. Staying safe is easy. It’s rational. It’s what any reasonable person would do. But safe, rational, and reasonable people rarely change the world.

One more story

In 1980, McKinsey predicted that the worldwide market for cell phones would max out at 900,000 subscribers. They based this prediction on solid data, analyzed by some of the most intelligent people in business. The data and resulting recommendations made sense when presented to AT&T, McKinsey’s client.

Five years later, there were 340,213 subscribers, and McKinsey looked pretty smart. In 1990, there were 5.3 million subscribers, almost 6x McKinsey’s prediction.   In 1994, there were 24.1M subscribers in the US alone (27x McKinsey’s global forecast), and AT&T was forced to pay $12.6B to acquire McCaw Cellular.

Should AT&T have told McKinsey to “go to Hell?”  No.

Should AT&T have thanked McKinsey for going to (and through) Hell to get the data, then asked whether they swung by earth to talk to humans and understand their Jobs to be Done around communication? Yes.

Because, as Box founder Aaron Levie reminds us,

“Sizing the market for a disruptor based on an incumbent’s market is like sizing a car industry off how many horses there were in 1910.”

* Except for the last line, these probably (definitely) weren’t his exact words, but they are an accurate representation of what I remember him saying

Image Credit: Pixabay

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Transformation Insights – Part Two

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Transformation Insights - Part Two

“The world needs stories and characters that unite us rather than tear us apart.”~ Gale Anne Hurd, Producer of Aliens and The Terminator

GUEST POST from Bruce Fairley

In my early years I was fortunate to spend some time on film sets. Unlike how the entertainment industry is portrayed in the Netflix series, The Movies that Made Us, I did not come to blows with any of my directors as Eddie Murphy apparently did with John Landis during the making of Coming to America. Nor did I witness an entire crew mutiny, as James Cameron did on Aliens. Instead, I often saw the same dynamic I’ve witnessed in the tech sector from the first moment I stepped off set and into I.T.

People coming together.

Skilled, diverse, passionate people hard at work fighting against miscommunication, technical issues, and time constraints – coming together to achieve something significant. I referred to this in my previous Transformation Insights post, The Future Always Wins as:

Collaboration Between Complementary Influencers.

This dynamic is as true of a film set as it is of a firm engaged in digital transformation. In both cases, expertise in various areas is required to create a successful whole, with C-Suite leaders in the corporate sphere tasked with providing the articulated vision at the helm. Of course, the success of any endeavor comes down to human-powered action and decision making at every level of execution. And while the challenges of a digital transformation project may not be as bone-breaking dangerous as the stunts in an action film, getting to greatness requires a similar fusion of mind and machine – of talent and technology.

If that sounds like The Terminator, consider that its box office success speaks to the fusion of mind and machine as an unstoppable trajectory – but those who deepen their humanity rather than succumb to machine rule are the heroes that triumph. This was mirrored in the making of the film, which was nearly shut down when the crew put down their tools. Addressing their humanity and acknowledging the value of their contribution changed the story from disaster to blockbuster.

Humans lead – technology serves. Not the other way around.

When that is reversed, dystopia ensues whether on screen or in the boardroom. Having witnessed many occasions in which technology was expediently obtained before its value to the user could be established, I am convinced we have lost the plot in telling a wider, corporate story. Technology was supposed to liberate not enslave. Instead, how many times have you attended a Zoom meeting or prepared weeks for a presentation only to discover the sound not working, the slide deck freezing, or even a hidden ‘on’ button? These may be simple examples, but they rob the intrepid hero of the corporate journey; the chance to shine and advance their creative talent much like the crew of Aliens putting down their tools. Now multiply that by the large scale digital transformation projects I’ve spearheaded, and it becomes clear how a broken axis between human-powered decision making and technology can break the bottom line.

Optimism and momentum towards a more positive, successful outcome hinges on more than technological expertise. It requires an understanding of the whole story – and how the team, tech, leadership, and consumers each play a role. The story you wish to tell about your corporate journey requires buy-in at every level of service – human and tech. Obstacles are not indictments, they are merely obstacles. But they do often require a third-party complementary collaborator that understands how to transform pitfalls into profits.

When I launched the Narrative Group I wanted to amplify the genius of C-Suite executives through the optimization of the business-tech relationship. Similarly to how I observed the inner workings of a set and how all the pieces had to fit together to create a screen success, I spent years observing digital transformation from the inside. Across continents and boardrooms, I learned, led, and transformed as well. This only increased my commitment to helping talented leaders tell their story successfully.

If you’re a C-Suite leader that would like to storyboard the trajectory of your corporate success, please feel free to reach out and continue the conversation at:

connect@narrative-group.com

Image Credit: The Narrative Group

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Innovation Dashboards Create Real-Time Insights for Strategy

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Innovation Dashboards Create Real-Time Insights for Strategy

GUEST POST from Art Inteligencia

In today’s rapidly evolving business landscape, staying ahead of the competition often boils down to an organization’s ability to innovate better and faster. While numerous tools and strategies are employed in this quest, innovation dashboards have emerged as a critical component for companies aiming to gain real-time insights into their innovation strategy. These dashboards provide a visual representation of key metrics that guide decision-makers in anchoring their ongoing innovation efforts to market demands, internal capabilities, and strategic goals.

Understanding Innovation Dashboards

At its core, an innovation dashboard is a management tool that collates relevant data from various organizational processes, translating them into a consolidated view that highlights the company’s innovation health. These dashboards often include key performance indicators (KPIs) such as idea generation rates, time-to-market statistics, R&D investment effectiveness, portfolio balance, and customer feedback loops.

The primary value of an innovation dashboard is in its ability to present complex data in an easily digestible format. It serves as a navigational tool, not only for innovation managers but for all stakeholders, to track progress, identify bottlenecks, and uncover new opportunities in real-time. Moreover, when used effectively, these dashboards cultivate a culture of transparency and data-driven decision-making, empowering teams to operate at their optimum capacity.

Key Features of an Effective Innovation Dashboard

  • Real-Time Data Integration: Today’s business decisions demand access to real-time data. An effective innovation dashboard collects data from multiple sources, updating it continuously. This real-time integration allows teams to react swiftly to changing market conditions and internal project developments.
  • Customizable and Scalable: Every organization is unique with varying strategic goals and industry challenges. Therefore, a dashboard should be adaptable, offering customization to fit different parameters relevant to diverse teams and scalable to grow alongside the organization.
  • Predictive Analytics: Beyond just presenting historical data, powerful innovation dashboards leverage predictive analytics to forecast trends, identify potential new markets or areas for innovation, and optimize resource allocation.
  • Intuitive User Interface: An intuitive and user-friendly interface encourages widespread adoption across the organization. The easier it is to interpret the information, the more likely it is that team members will utilize the dashboard in their daily decision-making.

Case Study 1: Tech Innovator Amplifies R&D with Dashboards

Consider a leading technology innovator, TechNova Inc., which faced challenges correlating its R&D efforts with market success. It found itself tangled in intricate, siloed research projects with little visibility into overall portfolio performance. By implementing an innovation dashboard customized to their particular needs, they embarked on an insightful transformation.

Implementation Highlights:

  • Data Transparency: By incorporating data from their R&D labs, customer feedback platforms, and market intelligence sources, the innovation dashboard enabled cross-functional teams to view consistent data sets. This data transparency encouraged collaboration and coherence across departments.
  • Balanced Portfolio Management: The dashboard’s real-time insights allowed TechNova to maintain an appropriate balance between incremental innovations and disruptive technologies. The visuals made it easier for executives to spot gaps or overinvestment in particular areas.
  • Improved Time-to-Market: With clearer oversight, TechNova trimmed average project times significantly by identifying bottlenecks early in the process. This agility in product development translated into timely market entries and higher product success rates.

Outcome: TechNova saw a 30% increase in successful product launches and positioned itself as a market leader, delivering what customers didn’t even know they needed. The dashboard became a key component of TechNova’s strategic playbook, fostering a culture of continuous innovation.

Case Study 2: Retail Leader Revitalizes Customer-Centric Innovation

On the other hand, let’s look at RetailMax, a global retail chain renowned for its rapid-response supply chain strategy. Despite its success, RetailMax struggled to translate customer insights into groundbreaking innovations. They resorted to an innovation dashboard tailored to focus on customer feedback and market trend analytics.

Implementation Highlights:

  • Customer Insight Integration: RetailMax used their dashboard to amalgamate customer interactions, reviews, and feedback from both in-store experiences and e-commerce channels. Real-time sentiment analysis helped the company stay attuned to customer expectations.
  • Trend Identification and Action: RetailMax employed the dashboard’s predictive analytics to unveil latent market trends before they fully materialized. This predictive capability empowered them to shape consumer behavior through targeted innovative offerings.
  • Operational Streamlining: The dashboard’s ‘idea funnel’ visualization helped RetailMax streamline its innovation process from concept to delivery, allowing them to focus resources on high-potential ideas that aligned with emerging customer needs.

Outcome: As a result of the strategic insights provided by the dashboard, RetailMax launched a series of successful customer-centric initiatives. Their ability to quickly tailor offerings to evolving consumer preferences solidified their place as a top choice for trend-savvy shoppers, boosting their market share and customer loyalty.

Conclusion

Innovation dashboards are not just technical tools; they are transformational catalysts. By leveraging these dashboards, organizations, irrespective of their size or industry sector, can foster a more informed, agile approach to innovation. They bring together disparate data points into a cohesive narrative, guiding strategic decisions that can propel a company toward sustained value creation and competitive advantage.

In a world where the pace of change is relentless, an innovation dashboard stands as a beacon for forward-thinking companies, illuminating the path to meaningful innovation. By investing in these real-time insight platforms, organizations position themselves to not only keep up with the rapid pace of market changes but to lead with confidence and foresight in the unfolding future.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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From Insight to Action – Leveraging User Feedback

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From Insight to Action - Leveraging User Feedback

GUEST POST from Chateau G Pato

User feedback is often considered the compass that guides successful innovation. It serves as a direct line to the needs, preferences, and problems of end-users, enabling organizations to adapt and thrive in an ever-changing market. Moving from insight to action involves more than just collecting feedback – it requires a disciplined approach to integrating these insights into actionable change. Let’s explore how companies have effectively leveraged user feedback through two enlightening case studies.

Case Study 1: Airbnb – Revolutionizing Hospitality through User Insights

In its early stages, Airbnb was faced with the critical challenge of assuring users of the safety and reliability of their service. To tackle this, the company turned to user feedback as their guiding light. By conducting thorough interviews and feedback sessions with both hosts and guests, Airbnb discovered pain points related to trust and protection during transactions.

Leveraging these insights, Airbnb made strategic enhancements including Airbnb’s host guarantee and the introduction of a more detailed review system. This shift wasn’t merely functional; it was psychological, transforming how users perceived safety within the sharing economy. The result? A dramatic increase in both listings and bookings, showcasing the transformative power of targeted user feedback in solving critical business issues.

Case Study 2: Slack – Continuous User Engagement for Elevated Experience

Slack, the collaboration tool we know today, started as a game development company. When their game didn’t see commercial success, user feedback highlighted that their internal communication tool was more valuable than the game itself. Thus, Slack pivoted, launching a communication tool focused on enhancing team productivity.

Slack didn’t stop there; they consistently engaged with their growing user base to understand emerging needs. Feedback loops were embedded into their development process, allowing them to prioritize feature enhancements such as integrations, threaded messaging, and granular notification settings based on real user demands. This relentless pursuit of user-driven innovation helped Slack evolve rapidly and cement its place as a staple in workplace communication.

Implementing Feedback for Impact

In both of these case studies, we see clear proof of the power of user feedback in driving innovation and business success. To successfully transform insight into action, here are a few strategies:

  • Structured Feedback Collection: Make it easy for users to share their thoughts through surveys, interviews, or app features. Pay attention not only to what they say but also to what they do.
  • Prioritize Key Insights: Not all feedback is equal; prioritize insights that align with business goals and user value.
  • Iterate and Adapt: Use rapid iteration to test how well changes meet user needs. Encourage a culture of continuous improvement.
  • Close the Loop: Communicate back to the users about how their feedback has been used to make changes. This reinforces trust and encourages ongoing engagement.

Ultimately, the journey from insight to action is about committing to a mindset where user feedback is not only heard but actively drives business strategy and innovation. As we’ve seen, successful companies embed user feedback into their DNA, creating more aligned, responsive, and agile organizations.

As we continue to innovate in the realm of human-centered design, the challenge remains: how will you leverage user feedback to transform your organization?

This article explores the importance of user feedback in innovation with case studies of Airbnb and Slack, supported by actionable strategies to leverage feedback effectively.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Pixabay

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Re-Thinking for a New Era

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Re-Thinking for a New Era

GUEST POST from Janet Sernack

In our last blog, we proposed, rather than living in a world where everyone hates to fail, why not adopt a rethink, respond, regroup, thrive pattern, and experience failure as an opportunity for change, unlearning, and re-thinking? Adopting this approach supports your human-centricity and enables you to become future-fit through developing your set of 21st-century superpowers in the face of the acute disruption of COVID-19. This is reinforced by Adam Grant, in his book “Think Again” (the power of not knowing what you don’t know) where he states that we are living in a time vital for re-thinking to help us become adaptive and agile and develop our future fitness to thrive in a disruptive, uncertain world.

Critical Art of Re-Thinking

The critical art of re-thinking involves being actively open-minded, hearted, and willed:

  • To learning, and possibly re-learning how to effectively question your own beliefs, mindsets, assumptions, opinions, and habits;
  • Through connection, association, detachment, and discernment to these qualities in other people’s minds and hearts;
  • And to then put our “mental pliability” and “emotional agility” to the test by creating the time and space for re-thinking with a new “set of goggles” and revising our views based on what we learn.

This potentially benefits everyone because it allows us to upgrade and update our points of view and expand our understanding of the world, we are all living in today and build our future fitness.

It also positions us for change innovation and excellence in the way we transform our approach to work and share our wisdom in life.

Making time and space for re-thinking

  • The vital role of unlearning

Embracing human-centricity and a future-fit focus involves unlearning and letting go of many of our old beliefs, mindsets, assumptions, opinions, and habits embedded in our habitual feeling and thinking systems.

Being able to discern which of these are now incomplete, ineffective, and irrelevant as we adapt, and serve people, teams, and organisations to survive, grow, and develop future fitness to thrive in the post-Covid-19 world.

Unlearning is not about forgetting, it’s about paying deep attention and developing the awareness to see, and safely and courageously step outside of our old thinking systems, mental models, biases, and paradigms.

  • Being intellectually humble

Being intellectually humble involves “knowing what we don’t know” and being inquisitive and curious enough to explore new discoveries, and pay deep attention, and be consciously aware of the rich and valuable rewards to be found in the “unknown”.

Most of us are unconsciously motivated to move away from change and learning as a result of “blindness” to our learning or survival anxieties (Schein), and the need to cover up our “learning incompetence” (when people pretend to know things they don’t).

The willingness to be actively open-minded, hearted, and willed and embrace intellectual humility helps us see things clearly and moves us towards overcoming our blind spots and weaknesses.

Re-Thinking in a Disconnected and Disruptive Era

  • Thinking, fast and slow

Daniel Kahneman, in his book “Thinking Fast and Slow,” describes the “machinery of … thought,” dividing the brain into two agents, called System 1 and System 2, which “respectively produce fast and slow thinking.”

For our purposes, at ImagineNation™, in our group, leadership, and team coaching programs, these can also be thought of as intuitive and deliberate thought.

  • Introducing System 3 thinking

My colleague, Peter Webb (www.peterjwebb.com), has added to this work by researching and validating a System 3 which he describes as considerative, which is complementary to our approach to thinking differently at ImagineNation™.

  • System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control. it is intuitive, quick, and emotional.
  • System 2 allocates attention to the effortful mental activities that demand it, including complex computations. The operations of System 2 are often associated with the subjective experience of agency, choice, and concentration. It is deliberative in that is rational and calculated.
  • System 3 thinking is more considerative, thoughtful, and consequential in that it enables you to focus on what really matters, discern what makes common sense, make small decisions and take small actions to find out what works best, be compassionate, regulate your emotions and develop a tolerance for divergent values.

You can explore more these three thinking systems, and initiate your own re-thinking process by contacting Peter at https://www.peterjwebb.com/

Initiating Your Re-Thinking Strategy

  • Developing a habit of reflective practices

Our innovation coaching, leading, and teaming learning programs involve developing a regular reflective practice –which according to Turner, Lucas & Whitaker, in the learning and coaching context is:

“the ability to step away from your work and identity patterns, habits, strengths, and limitations in your work, and/within the system you work in.”

  • Pause-retreat-reflect cycle to catalyse re-thinking

At ImagineNation™ to initiate the re-thinking process, through partnering with clients to be actively open-minded, hearted, and willed through our “pause-retreat-reflect-reboot” cycle.

To support the development of the new habit, we include:

  • A personal reflection practice involves initiating or continuing a mindfulness activity.
  • A set of regular reflection activities which include different sets of reflective and generative questions.
  • Journaling processes, incorporating the CCS Cards for play and critical reflection for our clients to experiment with.

This involves practicing a set of regular retreat and reflection activities involving safely and intentionally enabling people to deeply listen and question and paradoxically dance across the 3 thinking systems simultaneously.

Enhancing your own and your team’s capability to do this will transform your approach to work, harness people’s collective intelligence to share their wisdom in life with the world, and develop future fitness to master challenges and solve problems as they arise.

  • Shifting to re-thinking
  1. Interrupt their habitual “do-feel-think” cycles (doing stuff that may not deliver the results you want, feeling the awful emotions that result from mistakes, imperfection, and failure, then thinking what to do about it).
  2. Create “stop signals” to affect a pause, long enough to stop doing stuff and become present to the range of emotions to calm down their nervous system.
  3. Connect, associate with and acknowledge how they might be feeling at this unique and specific moment in time.
  4. Pay deep attention to observing their operating thought patterns, with detachment and discernment.
  5. Intentionally choose a desired future state or outcome.
  6. Consider the impact of their feelings and thoughts on the results they are getting.
  7. Deliberate, consider and quickly choose more resourceful visceral and feeling states that compels (pulls) and mobilise them to achieve the desired future state or outcome.
  8. Finally, deliberate, consider and quickly choose more resourceful thought and feeling patterns to choose the most intelligent actions to take to achieve the desired future state or outcome.

The result is usually the development of a re-thinking process that has evolved from “do-think-feel” to “feel-think-do” (connecting to a desirable outcome, feeling present, thinking about the most intelligent thoughts and actions to embody and enact to get there, saving both time and money on wasted activities, avoiding mistakes and failures, to get to their desired future state.)

A Final Word on the Benefits of Re-Thinking

Taking just a moment to pause-retreat-reflect catalyses our rethink, respond, regroup, thrive pattern and creates opportunities for change, unlearning, and re-thinking. It is also a vital ingredient towards developing peoples’ future fitness.

Enabling us to appreciate the value of tuning into ourselves and into others, to leverage our emotional and mental muscles, towards actively creating the space for evoking and provoking different options and creative choices.  Which better enable and empower us to re-think about being, thinking, and acting differently in a new age, impacted by the technologies created by accelerated digitization.

We can then perform at higher levels, achieve our desired outcomes and goals, interact, lead and team more effectively and develop functional and highly valued collaborative relationships with others, as well as with stakeholders and customers.

To leverage the current turning point, and develop our 21st-century superpowers, to co-create a more equitable, resilient, sustainable, human-centric, and future-fit environment, within an ever-changing landscape.

Join Our Next Free “Making Innovation a Habit” Masterclass to Re-Engage 2022!

Our 90-minute masterclass and creative conversation will help you develop your post-Covid-19 re-engagement strategy.  It’s on Thursday, 10th February at 6.30 pm Sydney and Melbourne, 8.30 pm Auckland, 3.30 pm Singapore, 11.30 am Abu Dhabi and 8.30 am Berlin. Find out more.

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