Who is Braden Kelley?
He is a Director of Innovation and Human-Centered Problem-Solving at Oracle, an author, innovation speaker, workshop facilitator, and makes tools for innovation & change .
And also co-founded the world's most popular innovation web site:
"I help organizations increase their organizational agility and accelerate their speed of innovation and organizational change.
If you're looking to create a culture of continuous change, tackle some of your innovation barriers, train your employees to be more innovative change agents, or to build a more profitable, more social business -- let's talk."
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Amazon Changes Everything in a New Way
The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of … Continue reading
Dumping Facebook Ads the Obvious Choice for GM
The twittersphere erupted with news of GM’s announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of advertising on Facebook. Much of the popular press and self-proclaimed social media experts are jumping on … Continue reading
Posted in Innovation, marketing, Social Media
Tagged Advertising, Android, Apple, apps, BMW, Chevrolet, Chevy, Chevy Gametime, facebook, Ford, GM, Harley-Davidson, Honda, iphone, Mercedes-Benz, Toyota
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Who is in Your Social Media Band?
It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading
How Not to Do Social Media
Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being … Continue reading
Posted in Innovation, Open Innovation, Social Media
Tagged contests, Energy Forward, facebook, Public Relations, Publicity, Puget Sound Energy, Twitter
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Joy is BMW – Marketing Innovation or Marketing Failure?
by Braden Kelley I came across the following video of a BMW advertising installation thanks to a tweet from Blogging Innovation contributor @RowanGibson and I think it serves as a perfect case study of how one firm – in this … Continue reading
Posted in Innovation, marketing, Social Media, Strategy
Tagged Advertising, BMW, facebook, Twitter, youtube
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