Tag Archives: facebook

Amazon Changes Everything in a New Way

Posted on August 3, 2016 by Braden Kelley

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of … Continue reading →

Posted in marketing, Strategy | Tagged Amazon, Coupons, deals, eCommerce, facebook, Frito Lay, internet, offers, P&G, shopper marketing | Leave a comment

Pull Marketing – Upside Down Social Web Design

Posted on June 18, 2012 by Braden Kelley

Picking up where my hugely popular article ‘Rise of the Social Business Architect‘ (PDF) leaves off, I thought I would examine the world of web design in a world where the tools of social media are becoming increasingly important and … Continue reading →

Posted in marketing, Social Media | Tagged facebook, Inbound Marketing, Inbound Sales Leads, Landing Pages, linkedin, Pull Marketing, Scribd, Slideshare, Social Business, Social Pull, Twitter, Vimeo, web design, Web Sites, youtube | Leave a comment

Dumping Facebook Ads the Obvious Choice for GM

Posted on May 22, 2012 by Braden Kelley

The twittersphere erupted with news of GM’s announcement that it was refusing to pay for 2013 Super Bowl advertisements and $10 Million worth of advertising on Facebook. Much of the popular press and self-proclaimed social media experts are jumping on … Continue reading →

Posted in Innovation, marketing, Social Media | Tagged Advertising, Android, Apple, apps, BMW, Chevrolet, Chevy, Chevy Gametime, facebook, Ford, GM, Harley-Davidson, Honda, iphone, Mercedes-Benz, Toyota | Leave a comment

Who is in Your Social Media Band?

Posted on April 4, 2012 by Braden Kelley

It used to be that when you formed a rock band to seek fame and fortune, all you had to do was find a lead singer, a guitarist, a bass player, a drummer, and maybe another guitarist or a keyboard … Continue reading →

Posted in Social Media | Tagged Apple, Audience, Customers, facebook, Google, internet, iTunes, loyalty, music, MySpace, Social Business, Spotify, Twitter, youtube | Leave a comment

How Not to Do Social Media

Posted on January 21, 2012 by Braden Kelley

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being … Continue reading →

Posted in Innovation, Open Innovation, Social Media | Tagged contests, Energy Forward, facebook, Public Relations, Publicity, Puget Sound Energy, Twitter | Leave a comment

Joy is BMW – Marketing Innovation or Marketing Failure?

Posted on June 3, 2010 by Braden Kelley

by Braden Kelley I came across the following video of a BMW advertising installation thanks to a tweet from Blogging Innovation contributor @RowanGibson and I think it serves as a perfect case study of how one firm – in this … Continue reading →