Tag Archives: shared purpose

Top 10 Human-Centered Change & Innovation Articles of July 2024

Top 10 Human-Centered Change & Innovation Articles of July 2024Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are July’s ten most popular innovation posts:

  1. Organizational Debt Syndrome Poses a Threat — by Stefan Lindegaard
  2. Do Nothing More Often — by Robyn Bolton
  3. Is Disruption About to Claim a New Victim? — by Robyn Bolton
  4. What Top Innovators Do Differently — by Greg Satell
  5. Four Hidden Secrets of Innovation — by Greg Gatell
  6. Rise of the Atomic Consultant — by Braden Kelley
  7. Do You Bring Your Whole Self to Work? — by Mike Shipulski
  8. Giving Your Team a Sense of Shared Purpose — by David Burkus
  9. Creating Effective Digital Teams — by Howard Tiersky
  10. Smarter Risk Taking — by Janet Sernack

BONUS – Here are five more strong articles published in June that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

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Giving Your Team a Sense of Shared Purpose

Giving Your Team a Sense Of Shared Purpose

GUEST POST from David Burkus

With work and life becoming more intertwined than ever, people increasingly seek purpose through work. So, leaders are being called upon to create a sense of purpose on a team. When team members feel that their work is connected to a larger company-wide purpose, they are more motivated and perform better. This gives managers and leaders an opportunity to facilitate work environments that provide the sense of purpose people need to thrive.

In this article, we will explore five effective ways to create a sense of purpose on a team, ensuring that everyone is aligned and driven towards a common goal.

Give The “It’s A Wonderful Life” Test

The first way to create a sense of purpose on a team is to give the “It’s A Wonderful Life Test.” This test is derived from reflecting on the movie It’s a Wonderful Life and its premise. In the movie, the main character, George Bailey, is saved from committing suicide by an angel. Clarence (worst name for an angel ever) shows how different his community would be if George had never existed. This test doesn’t get as morbid as the movie, but the idea is to run a thought experiment that leads the team to examine its importance by considering the impact of its absence. By applying this test to your team, you can gain a deeper understanding of who is served by their work and the significance of their contributions. This knowledge allows them to see the value they bring to the organization and the difference they make in the lives of others.

Draft a Rallying Cry

The second way to create a sense of purpose on a team is to draft a rallying cry. A rallying cry is a powerful tool that embodies the team’s purpose and serves as a motivational phrase that everyone on the team knows. It should be simple, catchy, and inspiring. Many successful teams have used rallying cries to unite their members and keep them focused on their shared purpose. For example, the San Antonio Spurs adopted the rallying cry “pound the rock,” tapping into the imagery of a stonecutter hitting away at a rock hundreds of times before it finally cracks. They use it as a powerful reminder that the day-to-day strain of training and drilling hundreds of times is what brings victory. By creating a rallying cry that resonates with the team’s purpose, you can foster a strong sense of unity and motivation.

Create Team Symbols

The third way to create a sense of purpose on a team is to create team symbols. Symbols are visual representations that embody the team’s purpose and values. They serve as reminders of the team’s mission and can help team members stay connected to their sense of purpose. They can be visual symbols, objects, gestures, or anything else that can contains a meaning specific to the team—even better if it can tie into the rallying cry. To use the San Antonio Spurs again, their practice facility contains a powerful symbol—a boulder and sledgehammer displayed behind glass. Players walk by it before every practice. Your team may not have as elaborate a symbol. But anything that can remind the team of its rallying cry can help build a sense of purpose on a team. And as a bonus, you can reinforce a sense of shared identity on the team as well.

Collect Impact Stories

The fourth way to create a sense of purpose on a team is to collecting impact stories. Stories are one of the most powerful ways humans communicate—and hence they’re a powerful way to highlight the team’s successes and reinforce their sense of purpose. Impact stories can come from various sources, such as media coverage, customer testimonials, or thank you notes. But managers and leaders play a crucial role in collecting these stories and sharing them with the team. Ideally, every positive email or story in the media that aligns with either the team’s or the organization’s purpose gets captured so it can be shared at regular meetings. By regularly sharing impact stories, team members can see the tangible results of their work and the positive impact they have on others. This boosts their morale and motivation, reminding them of the importance of their contributions and the purpose behind their efforts.

Outsource Inspiration

The final way to create a sense of purpose on a team is to outsource inspiration. Outsourcing inspiration involves bringing in individuals who have been directly impacted by the team’s work to share their stories. It’s like collecting impact stories but amplified. Hearing firsthand accounts of how their work has made a difference can be incredibly motivating for team members. For example, medical device company Medtronic invites patients to their annual holiday party to share how the company’s technology helps them live better. When team members see the real-world impact of their efforts, it reinforces their sense of purpose and reminds them of the importance of their work. It also provides an opportunity for them to connect with the people they are serving, fostering empathy and a deeper understanding of their purpose.

Creating a sense of purpose on a team is crucial for its success. By using the “It’s a Wonderful Life” test, drafting a rallying cry, creating team symbols, collecting impact stories, and outsourcing inspiration, teams can foster a strong sense of purpose and motivation. These activities should be ongoing to maintain a sense of purpose and drive within the team, motivating them to do their best work ever.

Image credit: Unsplash

Originally published on DavidBurkus.com on July 31, 2023

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Change the World One Shared Purpose at a Time

Change the World One Shared Purpose at a Time

GUEST POST from Greg Satell

In 1847, a young doctor named Ignaz Semmelweis had a major breakthrough. Working in a maternity ward, he discovered that a regime of hand washing could dramatically lower the incidence of childbed fever. Unfortunately, the medical establishment rejected his ideas and the germ theory of disease didn’t take hold until decades later.

The phenomenon is now known as the Semmelweis effect, the tendency for people to reject new knowledge that contradicts established beliefs. Whether you are a CEO trying to launch a new initiative, a political leader pushing for an important reform or a social activist advocating for a cause, you need more than a big idea to change the world.

The problem is that a new idea has to replace an old one and the status quo has inertia on its side. Even those who are easily convinced have to convince those around them and those, in turn, need to convince others still until the long chain of influence results in a change of the zeitgeist. That’s why to truly make an impact, you need small groups, loosely connected, but united by a shared purpose.

1. Small Groups And Local Majorities

To understand how new ideas take hold it’s helpful to look at a series of conformity experiments conducted by Solomon Asch in the 1950s. The design of the study was simple, but ingenious. Asch merely showed a group of people pairs of cards like these:

Each person in the group was asked to match the line on the left with the line of the same length on the right. However, there was a catch: almost everyone in the room was a confederate who gave the wrong answer. When it came to the real subjects’ turn to answer, most conformed to the majority opinion even when it was obviously incorrect.

The idea that people have a tendency toward conformity is nothing new, but that they would give obviously wrong answers to simple and unambiguous questions was indeed shocking. Now think about how hard it is for a more complex idea to take hold across a broad spectrum of people, each with their own biases and opinions.

The truth is that majorities don’t just rule, they also influence, even local majorities. So if you want an idea to gain traction, the best strategy is not to try to immediately spread it far and wide, but to start with groups small enough to convince a majority. Once you do that, you can begin to work to achieve wider acceptance.

2. Loose Connections

One important aspect of Asch’s conformity studies was that the results were far from uniform. A quarter of the subjects never conformed, some always did, and others were somewhere in the middle. We all have different thresholds for conformity that vary widely, depending on a variety of factors, such as our confidence in our knowledge of a subject.

The sociologist Mark Granovetter addressed this aspect with his threshold model of collective behavior. As a thought experiment, he asks us to imagine a diverse group of people milling around in a square. Some are natural deviants, always ready to start trouble, most are susceptible to provocation in varying degrees and the remainder is made up of unusually solid citizens, almost never engaging in antisocial behavior.

You can see a graphic representation of how the model plays out above. In the example on the left, a miscreant throws a rock and breaks a window. That’s all it takes for his friend next to him to start and then others with slightly higher thresholds join in as well. Before you know it, a full scale riot ensues.

The example on the right is slightly different. After the first few troublemakers start, there is no one around with a low enough threshold to join in. Rather than the contagion spreading, it fizzles out, the three miscreants are isolated and little note is made of the incident. Although the groups are outwardly similar, a slight change in conformity thresholds makes a big difference.

It’s a relatively simplistic example, but through another concept Granovetter developed called the strength of weak ties, we can see how it can lead to large scale change in the final graphic below as an idea moves from group to group.

The top cluster is identical to the one in the first example and a local majority forms. However, no cluster is an island because people tend to belong to multiple groups. For example, we form relationships with people in our neighborhood, from work, religious communities and so on. So an idea that saturates one group soon spreads to others.

Notice how the exposure to multiple groups can help overcome higher thresholds of resistance, because of the influence emanating from additional groups through weak links. Physicists have a name for this type of phenomenon — percolation — and configurations like the ones in the diagram are called a percolating cluster.

As I explain in my book, Cascades, there is significant evidence that this is how ideas actually do spread in the real world. So if you want an idea to gain traction, the best strategy is not to try to convince everybody all at once, but to start with small groups with low resistance thresholds. They, in turn, can help you convince others and build momentum.

3. Forging A Shared Purpose

As many have observed in recent years, you don’t really need leaders to spread ideas. Some, like LOLcats, go viral all on their own. Yet if it’s an idea that you consider to be important, you don’t want to leave things to chance. In many cases, such as the Occupy Movement, even an initially popular idea can spin out of control and lose credibility.

That’s where the importance of leadership comes in. The role of a leader is not so much to guide and direct action, but to inspire and empower belief and a sense of shared purpose. You can’t expect people to do what you want, they first have to want what you want, which is why you can’t change fundamental behaviors without changing fundamental beliefs.

Now we can see where Ignaz Semmelweis went wrong. Rather than working to gain allies among likeminded people, he castigated the medical establishment—those who had high resistance thresholds to a challenge of established beliefs. Instead of being hailed as an innovator, he died in an insane asylum, ironically from an infection he contracted there.

So we need to redefine how we think about leadership. In his book, Leaders: Myth And Reality, General Stanley McChrystal defines leadership as “a complex system of relationships between leaders and followers, in a particular context, that provides meaning to its members.” Control, as attractive as it may seem, is always an illusion.

You Can’t Overpower, You Must Attract

All too often, we think creating change is about charismatic leaders and catchy slogans. People see Martin Luther King Jr. and “I have a dream” or Obama and “Yes, we can,” and think that you need a heroic leader to make change happen. In a similar way, they see CEOs like Steve Jobs or Elon Musk thrill audiences on stage and think that’s what entrepreneurship is all about.

This is a trap. Movements like Occupy didn’t fail because they lacked a Mandela or Gandhi, any more than countless startups fail because they lack a Steve Jobs or Elon Musk. Successful movements like Otpor in Serbia and Pora in Ukraine prevailed against incredible odds, in much more difficult environments, without visible leaders. Bill Gates isn’t really such a charmer and neither are Sergey Brin and Larry Page, the founders of Google.

Most often, change efforts fail because they seek to overpower rather than attract. Semmelweis sent angry letters to his critics, rather than address their concerns. Many of the Occupy activists were shrill and vulgar. Silicon Valley entrepreneurs are often known for their arrogance as much as for their technical prowess.

The problem is that fantasies about overpowering your foes are much more romantic than doing the hard work of building traction in small groups and then painstakingly linking them together through forging a sense of shared purpose. Yet if you want to truly change the world, or even just your little corner of it, that’s what you need to do.

— Article courtesy of the Digital Tonto blog and previously appeared on Inc.com
— Image credits: DigitalTonto.com and Dall-E on Bing

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