Tag Archives: Fear

Top 10 Human-Centered Change & Innovation Articles of December 2022

Top 10 Human-Centered Change & Innovation Articles of December 2022Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are December’s ten most popular innovation posts:

  1. Forbidden Truth About Innovation — by Robyn Bolton
  2. A Letter to Innovation Santa — by John Bessant
  3. Preserving Ecosystems as an Innovation Superpower — by Pete Foley
  4. What is a Chief Innovation Officer? — by Art Inteligencia
  5. If You Can Be One Thing – Be Effective — by Mike Shipulski
  6. How to Drive Fear Out of Innovation — by Teresa Spangler
  7. 3 Steps to Find the Horse’s A** In Your Company (and Create Space for Innovation) — by Robyn Bolton
  8. Six Ways to Stop Gen-Z from Quiet Quitting — by Shep Hyken
  9. Overcoming the Top 3 Barriers to Customer-Centricity — by Alain Thys
  10. Designing Innovation – Accelerating Creativity via Innovation Strategy — by Douglas Ferguson

BONUS – Here are five more strong articles published in November that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last three years:

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Understanding the Fear of Missing Out (FOMO) and Its Impact on Consumer Decision-Making

Understanding the Fear of Missing Out (FOMO) and Its Impact on Consumer Decision-Making

GUEST POST from Chateau G Pato

In this era of constant digital connectivity, consumers are experiencing an overwhelming fear of missing out (FOMO) on the latest trends, experiences, and opportunities. This fear has a profound effect on consumer decision-making and shapes how they engage with brands, products, and services. To truly understand FOMO’s impact, we must delve into its psychological roots and explore two compelling case studies.

Psychological Roots of FOMO:

Fear of missing out stems from the basic human desire for social connection, the need for validation, and the fear of being left behind. Countless studies have shown that individuals have a fundamental longing to be part of a community, to share experiences, and to feel accepted. FOMO amplifies these desires in the digital age, fueling anxiety-driven decision-making.

Case Study 1: The Influence of FOMO on Buying Behavior

In recent years, the beauty industry witnessed a significant rise in FOMO-driven purchasing behaviors. Brands cleverly utilize social media platforms and influencers to create a sense of scarcity and urgency, inducing FOMO within consumers. A prime example of this phenomenon is the limited-edition makeup collaborations, which generate immense buzz and excitement. By tapping into consumers’ FOMO, brands create a fear of not having the exclusive item, leading to impulsive purchases and even waiting in long queues.

An in-depth analysis conducted by a major cosmetics company revealed that 70% of consumers who bought limited-edition products did so due to FOMO. Furthermore, the study found that consumers were inclined to share their purchases on social media platforms, seeking validation and admiration from their peers. Thus, FOMO not only influences purchase decisions but also contributes to the amplification of social status online.

Case Study 2: The Effect of FOMO on Travel Choices

The travel industry faces a unique challenge in catering to FOMO-driven decision-making. Consumers are bombarded with picturesque imagery of exotic destinations, luxurious resorts, and thrilling experiences. This abundance of options creates a sense of FOMO, as individuals fear missing out on the next best travel experience. Travel companies have capitalized on this psychological state by emphasizing “limited availability” and “exclusivity” in their marketing strategies.

A case study conducted by a prominent travel agency demonstrated the impact of FOMO on consumer behavior. They offered two identical vacation packages: Package A was available without any time restrictions, while Package B was advertised as limited to the first 50 bookings. Despite Package B being slightly more expensive, it received 70% more bookings within 48 hours. The fear of missing out on an exclusive opportunity significantly influenced consumers’ travel choices, even at an increased cost.

Mitigating FOMO:

As human-centered professionals, it is crucial to understand the phenomenon of FOMO and its impact on consumer decision-making. To cater to consumers effectively, brands should consider the following strategies:

1. Transparent Communication: Be open and honest with consumers, providing clear information about product availability or event schedules.

2. Curated Exclusivity: Offer limited-edition products or experiences thoughtfully, but without exploiting consumers’ FOMO. Ensure that exclusivity is based on genuine benefits rather than artificial scarcity.

3. Customer Empowerment: Encourage consumers to make decisions based on their true preferences, rather than succumbing to FOMO. Provide ample information, resources, and reviews to help them make well-informed choices.


Understanding the fear of missing out (FOMO) is essential for human-centered professionals to navigate the ever-changing consumer landscape effectively. By recognizing the psychological roots of FOMO and analyzing case studies, we can see its tangible impact on consumer decision-making. Brands that acknowledge and address FOMO while promoting transparency, curated exclusivity, and customer empowerment are more likely to build trust, loyalty, and meaningful connections with their audience, ultimately shaping a more conscious consumer culture.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Pixabay

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Innovation Quotes of the Day – May 6, 2012

“If it is a good idea… go ahead and do it. It is much easier to apologize than it is to get permission.”

– Admiral Grace Murray Hopper

“If people in your organization don’t talk about innovation in a consistent way and see communications reinforcing the common language, how can you possibly hope to embed innovation in the culture of the organization?”

– Braden Kelley

“I can’t understand why people are frightened by new ideas. I’m frightened of old ones.”

– John Cage

What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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