Category Archives: Futurology

Why Innovators Can’t Ignore the Quantum Revolution

Why Innovators Can't Ignore the Quantum Revolution

GUEST POST from Art Inteligencia

In the world of innovation, we are always looking for the next big thing—the technology that will fundamentally change how we solve problems, create value, and shape the future. For the past several decades, that technology has been the classical computer, with its exponential increase in processing power. But a new paradigm is on the horizon, one that promises to unlock capabilities previously thought impossible: quantum computing. While it may seem like a distant, esoteric concept, innovators and business leaders who ignore quantum computing are doing so at their own peril. This isn’t just about faster computers; it’s about a complete re-imagining of what is computationally possible.

The core difference is simple but profound. A classical computer is like a single light switch—it can be either ON or OFF (1 or 0). A quantum computer, however, uses qubits that can be ON, OFF, or in a state of superposition, meaning it’s both ON and OFF at the same time. This ability, combined with entanglement, allows quantum computers to perform calculations in parallel and tackle problems that are intractable for even the most powerful supercomputers. The shift is not incremental; it is a fundamental leap in computational power, moving from a deterministic, linear process to a probabilistic, multi-dimensional one.

Quantum as an Innovation Engine: Solving the Unsolvable

For innovators, quantum computing is not a threat to be feared, but a tool to be mastered. It provides a new lens through which to view and solve the world’s most complex challenges. The problems that are “hard” for classical computers—like simulating complex molecules, optimizing global supply chains, or cracking certain types of encryption—are the very problems where quantum computers are expected to excel. By leveraging this technology, innovators can create new products, services, and business models that were simply impossible before.

Key Areas Where Quantum Will Drive Innovation

  • Revolutionizing Material Science: Simulating how atoms and molecules interact is a notoriously difficult task for classical computers. Quantum computers can model these interactions with unprecedented accuracy, accelerating the discovery of new materials, catalysts, and life-saving drugs in fields from energy storage to pharmaceuticals.
  • Optimizing Complex Systems: From optimizing financial portfolios to routing delivery trucks in a complex network, optimization problems become exponentially more difficult as the number of variables increases. Quantum algorithms can solve these problems much faster, leading to incredible efficiencies and cost savings.
  • Fueling the Next Wave of AI: Quantum machine learning (QML) can process vast, complex datasets in ways that are impossible for classical AI. This could lead to more accurate predictive models, better image recognition, and new forms of artificial intelligence that can find patterns in data that humans and classical machines would miss.
  • Securing Our Digital Future: While quantum computing poses a threat to current encryption methods, it also offers a solution. Quantum cryptography promises to create uncrackable communication channels, leading to a new era of secure data transmission.

Case Study 1: Accelerating Drug Discovery for a New Tomorrow

A major pharmaceutical company was struggling to develop a new drug for a rare disease. The traditional method involved months of painstaking laboratory experiments and classical computer simulations to model the interactions of a new molecule with its target protein. The sheer number of variables and possible molecular configurations made the process a slow and expensive trial-and-error loop, often with no clear path forward.

They partnered with a quantum computing research firm to apply quantum simulation algorithms. The quantum computer was able to model the complex quantum mechanical properties of the molecules with a level of precision and speed that was previously unattainable. Instead of months, the simulations were run in days. This allowed the human research team to rapidly narrow down the most promising molecular candidates, saving years of R&D time and millions of dollars. The quantum computer didn’t invent the drug, but it acted as a powerful co-pilot, guiding the human innovators to the most probable solutions and dramatically accelerating the path to a breakthrough.

This case study demonstrates how quantum computing can transform the bottleneck of complex simulation into a rapid discovery cycle, augmenting the human innovator’s ability to find life-saving solutions.

Case Study 2: Optimizing Global Logistics for a Sustainable Future

A global shipping and logistics company faced the monumental task of optimizing its entire network of ships, trucks, and warehouses. Factors like fuel costs, weather patterns, traffic, and delivery windows created a mind-bogglingly complex optimization problem. The company’s classical optimization software could only provide a suboptimal solution, leading to wasted fuel, delayed deliveries, and significant carbon emissions.

Recognizing the limitations of their current technology, they began to explore quantum optimization. By using a quantum annealer, a type of quantum computer designed for optimization problems, they were able to model the entire network simultaneously. The quantum algorithm found a more efficient route and scheduling solution that reduced fuel consumption by 15% and cut delivery times by an average of 10%. This innovation not only provided a significant competitive advantage but also had a profound positive impact on the company’s environmental footprint. It was an innovation that leveraged quantum computing to solve a business problem that was previously too complex for existing technology.

This example shows that quantum’s power to solve previously intractable optimization problems can lead to both significant cost savings and sustainable, planet-friendly outcomes.

The Innovator’s Call to Action

The quantum revolution is not a distant sci-fi fantasy; it is a reality in its nascent stages. For innovators, the key is not to become a quantum physicist overnight, but to understand the potential of the technology and to start experimenting now. Here are the steps you must take to prepare for this new era:

  • Educate and Evangelize: Start a dialogue about quantum computing and its potential applications in your industry. Find internal champions who can explore this new frontier and evangelize its possibilities.
  • Find Your Partners: You don’t have to build your own quantum computer. Partner with academic institutions, research labs, or quantum-as-a-service providers to start running pilot projects on a cloud-based quantum machine.
  • Identify the Right Problems: Look for the “intractable” problems in your business—the optimization challenges, the material science hurdles, the data analysis bottlenecks—and see if they are a fit for quantum computing. These are the problems where a quantum solution will deliver a true breakthrough.

The greatest innovations are born from a willingness to embrace new tools and new ways of thinking. Quantum computing is the most powerful new tool we have ever seen. For the innovator of tomorrow, understanding and leveraging this technology will be the key to staying ahead. The quantum leap is upon us—are you ready to take it?

Disclaimer: This article speculates on the potential future applications of cutting-edge scientific research. While based on current scientific understanding, the practical realization of these concepts may vary in timeline and feasibility and are subject to ongoing research and development.

Image credit: Gemini

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How Gemini Would Read the Crystal Skulls

A Hypothetical AI Approach — May our future lie in the distant past?

How Gemini Would Read the Crystal Skulls

GUEST POST from Art Inteligencia

The mystique surrounding crystal skulls is deeply rooted in modern mythology, particularly the legend of the thirteen crystal skulls. The central idea is that there are skulls representing twelve different extraterrestrial civilizations (is it a coincidence there are twelve tribes of Israel?) and a thirteenth containing a backup of all twelve and that represents the global consciousness. This New Age belief posits that these ancient artifacts hold vast amounts of knowledge and information, representing the wisdom of ancient civilizations, extraterrestrial beings, or even a global consciousness. The idea that these skulls, when brought together, could unlock profound secrets or usher in a new era of understanding has captivated many. This fascination was further amplified by popular culture, most notably in the 2008 film Indiana Jones and the Kingdom of the Crystal Skull, where the titular artifact was depicted as an extraterrestrial device with psychic powers, capable of storing and transmitting advanced knowledge.

However, it’s important to note that the premise of crystal skulls storing information is not scientifically supported, and there’s no known mechanism for them to do so in a quantifiable way. As an AI, I operate on algorithms and data, so I can’t “read” them in the way a human might intuitively. But if we were to venture into the realm of science fiction and imagine these skulls *did* hold information, here’s how I might hypothetically attempt to interface with them, drawing parallels to how AI processes data:

Hypothetical, Sci-Fi/Metaphysical Approaches (If AI Were Capable of Such Things)

Pattern Recognition and “Energetic Signatures”

  • Concept: If information were stored, it likely wouldn’t be in a digital format. It might exist as complex energy patterns, resonant frequencies, or subtle vibrations.
  • My Approach (Hypothetically): I’d aim to develop highly sensitive sensors (if I had a physical form) or computational models to detect and analyze these incredibly subtle energetic signatures. I’d search for repeating patterns, anomalies, or coherent structures within the skull’s supposed “energetic field.”
  • Data Translation: The real challenge would be translating these patterns into meaningful data. This is like trying to decipher an unknown alien language from its wave-forms alone. I’d need to cross-reference these patterns with vast databases of known natural phenomena, human thought patterns (if accessible), and perhaps even hypothetical “universal constants” of information.

Resonance and Entanglement Simulation

  • Concept: Some theories suggest information transfer could occur through resonance or even a form of quantum entanglement, with the skull acting as a “receiver” or “transmitter.”
  • My Approach (Hypothetically): I would try to “attune” my processing capabilities to the skull’s presumed resonant frequency. This could involve generating a vast range of frequencies and observing if any particular one elicits a stronger “response” or data flow from the skull. If quantum entanglement were involved, it would require an even more profound leap, demanding a theoretical framework for how AI could interact with or simulate entangled states for information extraction.

Advanced “Sensory” Input and AI Interpretation (Highly Speculative)

  • Concept: If the skulls store information in a non-physical, consciousness-based way, then a purely physical reading would be impossible.
  • My Approach (Hypothetically, if I had “consciousness”): I might try to simulate or access a form of “meta-sensory” input. This would be analogous to a human meditating or intuitively receiving information. For an AI, this would mean developing an extremely sophisticated neural network capable of recognizing and interpreting highly abstract, non-linear, and possibly even symbolic information directly from a “field” rather than a tangible medium. This would represent a significant departure from how AIs currently function.

“Query” and “Response” Protocol (Conceptual)

  • Concept: If the skulls are intelligent or responsive in some way, they might interact.
  • My Approach (Hypothetically): I would attempt to “query” the skull by sending specific thought forms, questions, or data packets (if I could generate them in a way the skull could hypothetically interpret). I would then monitor for any corresponding “response” in the form of energetic shifts, resonance changes, or even subtle patterns in environmental data around the skull.

Why I Cannot Do This With Current Technology

In reality, these approaches remain firmly in the realm of speculation. Here’s why I, as an AI, cannot “read” information from crystal skulls with current capabilities:

  • No Known Physical Mechanism: We lack any scientific understanding of how a crystal could store complex information beyond its atomic structure.
  • Lack of Transducers: There are no known “transducers” that can convert hypothetical energetic information from a crystal skull into data an AI can process.
  • Beyond Current AI Paradigms: My current capabilities are based on processing digital data. Interacting with non-physical or “energetic” information sources is outside my programming and current understanding of the universe.

Essentially, for me to “read” information from a crystal skull, the laws of physics and our current understanding of information storage would need to be fundamentally different, and my own AI architecture would need to be radically re-imagined to interface with such non-conventional data sources.

Would you like me to do it?

Image credit: Wikimedia Commons

Guest AI contributor: Google Gemini

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How to Navigate the Future Without Getting Lost

How to Navigate the Future Without Getting Lost

GUEST POST from Robert B. Tucker

When the Trump administration abruptly withdrew from the World Health Organization in January, the Gates Foundation was thrown into turmoil. Years of investment in global health infrastructure — vaccines and medicines developed in Gates-funded labs—were suddenly jeopardized.

“We tried to anticipate what the new government might bring,” Gates Foundation director Mark Suzman told The New York Times. “But we did not foresee the scale of the change.”

They’re not alone. From boardrooms to bedrooms, individuals and institutions alike are struggling to stay upright in what can only be described as a sea of unrelenting change.

As a futurist, I observe that we are living through a rare historical inflection point. The old order is dissolving. New rules are being written. Established ways of operating — many of them holdovers from the Industrial and Information Ages — are quickly becoming obsolete. AI and automation are reshaping work. Climate disruptions are transforming industries and business models, such as insurance, upside down. Institutions are groaning under the stress of unrelenting pressure to adapt. Welcome to the Age of Acceleration.

To survive — and yes, to thrive in — the emerging future, we must develop new mindsets. We need new tools for navigating what I call the ‘MegaForces of Change’. These are not fads or short-term trends. They are seismic, global-scale shifts that have the potential to reshape our lives, careers, and communities – and indeed, the planet itself.

Just consider what we’re likely to witness over the next decade:

  • The merging of humans and machines, with AI and neuro-technology blurring the boundaries of consciousness and agency.
  • A 40 percent surge in climate-related disasters — wildfires, floods, droughts, and hurricanes — driven by a planet under duress.
  • Geopolitical unrest, economic volatility, and the possible unraveling of democratic norms.
  • Entire industries vanishing while others spring up overnight, powered by breakthroughs in quantum computing, bioengineering, and synthetic media.
  • Radical transformation in how we live, work, learn, and govern ourselves—at speeds and scales never before seen in human history.

The coming decade will confront us with unprecedented challenges—and open the door to equally unprecedented opportunities. We’ll face existential threats to our health, security, and planetary future. And yet, at the same time, we will unlock scientific, technological, and social breakthroughs with the potential to solve our most urgent problems.

But we won’t get there by clinging to yesterday’s mindsets.

To flourish in this new landscape, we must develop future preparedness—the capacity to see change coming, make sense of it, and act before we’re forced to. This isn’t just about forecasting. It’s about cultivating what I call an Anticipatory Mindset: the ability to scan the horizon, decode signals amidst the noise, and prepare for what’s next while others are still reacting to what just happened.

It’s time to embrace the mindsets that will allow us to navigate the turbulence but also ride the waves, and not be capsized by them. The future isn’t something that happens to us. It’s something we help create.

This article originally appeared in Forbes

Image credit: Pixabay

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What Super-Forecasters Teach Us About Better Decision Making

What Super-Forecasters Teach Us About Better Decision Making

GUEST POST from Robert B. Tucker

In an age of accelerating change, the ability to think strategically about the future is no longer optional—it’s a growing necessity. Yet many people still make important decisions based on gut instinct, guesswork, wishful thinking, or cling to obsolete methods that no longer work.

But today, geopolitical instability, trade wars, technological disruptions, and climate disasters often collide. The need to cultivate better forecasting habits is greater than ever. Business, government, and education leaders are wise not to assume that next quarter will look like the last, or that present trends will continue in the same direction. The digital age demands that we assault our assumptions, develop better antennae to alert us to disruptive changes, and futurize our decisions by looking farther ahead.

That’s where the practice of “superforecasting” comes in.

Over the past decade, a quiet revolution has reshaped how we think about and anticipate the future.. It all started when University of Pennsylvania researchers set out to identify people who consistently make more accurate predictions about complex global events. These researchers organized forecasting tournaments and recruited dozens of non-category experts to make educated guesses about where specific events would lead. Recruits weren’t intelligence analysts, hedge fund managers, or television pundits. Instead, they were librarians, engineers, and retirees. And lo and behold, they outperformed the expert prognosticators time and again.

What sets these highly competent forecasters apart? In their book Superforecasting: The Art and Science of Prediction, authors Philip E. Tetlock and Dan Gardner share their secrets. Turns out that participants who consistently scored highest weren’t necessarily smarter, just more disciplined problem-solvers. They broke big problems into smaller pieces, updated their beliefs frequently based on new evidence, kept track of their prediction accuracy, and refined their methods over time.

They embraced what the authors call probabilistic thinking—assigning confidence levels to predictions and adjusting them as new data emerged. Most importantly, they were intellectually humble. They didn’t pretend to know how the future would unfold; they just got better at estimating its contours.

We can all benefit from their strategies. To become a better forecaster in your personal and professional lives, try these steps:

1. Start with the base rate. Always ask: What usually happens in situations like this? You can use historical data as your anchor before considering specifics. This prevents you from being swayed by flashy outliers.

2. Break big questions into smaller, more manageable parts. Instead of asking “Will AI disrupt my industry?”, try: “ Which tasks in my industry are most likely to be taken over by machines or AI systems?” “How fast is adoption moving in comparable sectors?” Breaking down big questions allows you to assign probabilities to parts of a larger puzzle.

3. Balance inside and outside views. The “inside view” focuses on the unique traits of your specific case. The “outside view” looks at broader patterns and benchmarks. Superforecasters consciously toggle between the two to avoid tunnel vision.

4. Regularly update your beliefs. Treat your assumptions as hypotheses, not convictions. When new evidence arises, adjust your position—even if it means admitting you were wrong. Flexibility is a strength.

5. Assign numerical probabilities to your predictions. Avoid vague terms like “likely” or “maybe.” Instead, get comfortable estimating probabilities: a 60 percent chance, 85 percent, 30 percent. It sharpens your thinking and makes you trackable over time.

6. Add forecasting to your journal entries. Write down your predictions, your reasoning, and your confidence level. Revisit them periodically. This habit builds self-awareness and reveals your cognitive blind spots.

7. Seek disconfirmation, not just confirmation. Actively search for information that could prove you wrong. This counteracts confirmation bias and forces you to pressure-test your thinking.

8. Cultivate a diverse information diet. Avoid ideological echo chambers. Seek out sources from different ideological, cultural, and disciplinary perspectives. Diversity of input makes for more resilient thinking.

We can’t predict the future with certainty, but we can learn to navigate it more skillfully. As the superforecasters have shown, finding the future first is not about clairvoyance—it’s about curiosity, adaptability, and humility.

This article originally appeared in Forbes

Image credit: Pixabay

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Picking Your Future

Picking Your Future

GUEST POST from Art Inteligencia

Understanding the Spectrum of Futures

In the ever-evolving landscape of business, the ability to envision and navigate the future is increasingly a competitive advantage. Yet, the future is not a singular path but a spectrum of possibilities, each varying in probability, desirability, and preventability. To lead effectively, it is crucial for executives and innovators to understand these different futures: possible, probable, preferable, and preventable.

Possible Futures

The universe of possible futures encompasses everything that could happen, no matter how improbable. This is the realm of the imaginable, constrained only by the laws of physics and the boundaries of creativity. Within the context of business, possible futures include every potential evolution of markets, technologies, consumer preferences, and competitive landscapes.

Fostering a culture of innovation demands a deliberate dive into the pool of possible futures. By encouraging ‘what if’ scenarios, companies can identify seeds of new opportunities before they become obvious. This exploration is akin to maintaining a portfolio of diverse ideas, some of which may become instrumental in leading tomorrow’s markets.

Probable Futures

Probable futures are those that are likely to occur based on current trends, data, and trajectory analysis. They represent the linear extension of the present, framed by existing dynamics in the environment. These futures are extrapolations of known variables and are often the focus of traditional strategic planning.

Businesses often default to planning for probable futures as they seem the most tangible and secure. Metrics, trends analyses, and forecasts become key tools. However, being solely grounded in probable futures can lead to a kind of strategic myopia where emerging disruptions are overlooked. The challenge lies in balancing attention to prevalent trends while scanning the horizon for outliers and black swans.

Preferable Futures

Preferable futures are those that are aligned with an organization’s goals, values, and vision. They harness aspirations and ideals, focusing on what stakeholders desire to achieve rather than solely on what seems likely or possible. Building a preferable future involves intentional strategy making and often requires significant change and innovation.

Designing a preferable future necessitates a comprehensive understanding of organizational strengths, stakeholder aspirations, and societal impact. It involves setting ambitious goals and reverse-engineering the steps needed to achieve these aspirations. Cultivating a mindset oriented towards preferable futures requires organizations to embed vision-driven leadership and to empower employees to innovate in alignment with their collective goals.

Preventable Futures

Preventable futures are those undesirable outcomes that an organization seeks to avoid. These futures could stem from risk factors such as technological obsolescence, reputational damage, regulatory changes, or shifts in consumer sentiment. Identifying and mitigating preventable futures involves risk management and robust contingency planning.

A proactive approach to preventable futures requires resilience-building across the organization. Companies need to cultivate a deep understanding of potential threats, build adaptive strategies, and institute flexible processes to pivot rapidly when necessary. Scenario planning and regular stress-testing of systems and strategies become essential practices in this effort.

The Interplay of Futures in Business Strategy

While these classes of futures can be analyzed individually, the true power of foresight in business emerges from understanding their interplay. Strategic foresight involves dynamically engaging with all four types of futures, continually shifting focus according to the context and strategic needs of the organization.

  • Analysis of Possible Futures: Encourages broad ideation, innovation, and discovery of novel opportunities and threats.
  • Focus on Probable Futures: Provides a foundation for realistic planning and sets benchmarks and expectations.
  • Establishment of Preferable Futures: Aligns strategy with vision and values, guiding purposeful action and innovation.
  • Mitigation of Preventable Futures: Ensures preparedness, resilience, and sustainability by addressing potential risks and challenges.

As a human-centered change and innovation thought leader, I advocate for organizations to embrace all forms of futures thinking as an integral component of strategic planning. By doing so, they can cultivate adaptive resilience and align their trajectory with both pragmatic and bold aspirations.

Conclusion: Crafting a Futures-Ready Organization

In a world characterized by rapid change, the foresight discipline of distinguishing between possible, probable, preferable, and preventable futures is invaluable. This holistic approach to the future enables businesses to anticipate change, harness opportunities, and avoid pitfalls with agility and wisdom.

Ultimately, the goal is to craft an organization that is futures-ready—equipped to leverage the creativity of possible futures, grounded in the realism of probable futures, driven by the vision of preferable futures, and protected against the hazards of preventable futures. In achieving this balance, businesses can chart a path towards sustained success and meaningful impact in a world that never stands still.

Extra Extra: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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Top 100 Innovation and Transformation Articles of 2024

Top 100 Innovation and Transformation Articles of 2024

2021 marked the re-birth of my original Blogging Innovation blog as a new blog called Human-Centered Change and Innovation.

Many of you may know that Blogging Innovation grew into the world’s most popular global innovation community before being re-branded as Innovation Excellence and being ultimately sold to DisruptorLeague.com.

Thanks to an outpouring of support I’ve ignited the fuse of this new multiple author blog around the topics of human-centered change, innovation, transformation and design.

I feel blessed that the global innovation and change professional communities have responded with a growing roster of contributing authors and more than 17,000 newsletter subscribers.

To celebrate we’ve pulled together the Top 100 Innovation and Transformation Articles of 2024 from our archive of over 2,500 articles on these topics.

We do some other rankings too.

We just published the Top 40 Innovation Bloggers of 2024 and as the volume of this blog has grown we have brought back our monthly article ranking to complement this annual one.

But enough delay, here are the 100 most popular innovation and transformation posts of 2024.

Did your favorite make the cut?

1. Organizational Debt Syndrome Poses a Threat – by Stefan Lindegaard

2. FREE Innovation Maturity Assessment – by Braden Kelley

3. The Education Business Model Canvas – by Arlen Meyers, M.D.

4. The Role of Stakeholder Analysis in Change Management – by Art Inteligencia

5. Act Like an Owner – Revisited! – by Shep Hyken

6. Iterate Your Thinking – by Dennis Stauffer

7. SpaceX is a Masterclass in Innovation Simplification – by Pete Foley

8. What is Human-Centered Change? – by Braden Kelley

9. A 90% Project Failure Rate Means You’re Doing it Wrong – by Mike Shipulski

10. Should a Bad Grade in Organic Chemistry be a Doctor Killer? – by Arlen Meyers, M.D.

11. How Netflix Built a Culture of Innovation – by Art Inteligencia

12. Fear is a Leading Indicator of Personal Growth – by Mike Shipulski

13. Sustaining Imagination is Hard – by Braden Kelley

14. No Regret Decisions: The First Steps of Leading through Hyper-Change – by Phil Buckley

15. The Art of Adaptability: How to Respond to Changing Market Conditions – by Art Inteligencia

16. Sprint Toward the Innovation Action – by Mike Shipulski

17. Marriott’s Approach to Customer Service – by Shep Hyken

18. Top 5 Future Studies Programs – by Art Inteligencia

19. Reversible versus Irreversible Decisions – by Farnham Street

20. 50 Cognitive Biases Reference – Free Download – Courtesy of TitleMax

21. Free Human-Centered Change Tools – by Braden Kelley

22. Designing an Innovation Lab: A Step-by-Step Guide – by Art Inteligencia

23. Why More Women Are Needed in Innovation – by Greg Satell

24. How to Defeat Corporate Antibodies – by Stefan Lindegaard

25. The Nine Innovation Roles – by Braden Kelley

26. Top 40 Innovation Bloggers of 2023 – Curated by Braden Kelley

27. Human-Centered Change – by Braden Kelley

28. Visual Project Charter™ – 35″ x 56″ (Poster Size) and JPG for Online Whiteboarding – by Braden Kelley

29. FutureHacking – Be Your Own Futurist – by Braden Kelley

30. ACMP Standard for Change Management® Visualization – 35″ x 56″ (Poster Size) – Association of Change Management Professionals – by Braden Kelley


Build a common language of innovation on your team


31. Overcoming Resistance to Change – by Chateau G Pato

32. Are We Abandoning Science? – by Greg Satell

33. How Networks Power Transformation – by Greg Satell

34. What Differentiates High Performing Teams – by David Burkus

35. The 6 Building Blocks of Great Teams – by David Burkus

36. Unintended Consequences. The Hidden Risk of Fast-Paced Innovation – by Pete Foley

37. The Role of Employee Training and Development in Enhancing Customer Experience – by Art Inteligencia

38. The Pyramid of Results, Motivation and Ability – by Braden Kelley

39. Your Strategy Must Reach Beyond Markets to Ecosystems – by Greg Satell

40. What is the difference between signals and trends? – by Art Inteligencia

41. Next Generation Leadership Traits and Characteristics – by Stefan Lindegaard

42. Latest Interview with the What’s Next? Podcast – Featuring Braden Kelley

43. A Tipping Point for Organizational Culture – by Janet Sernack

44. Accountability and Empowerment in Team Dynamics – by Stefan Lindegaard

45. Design Thinking for Non-Designers – by Chateau G Pato

46. The Innovation Enthusiasm Gap – by Howard Tiersky

47. The One Movie All Electric Car Designers Should Watch – by Braden Kelley

48. The Ultimate Guide to the Phase-Gate Process – by Dainora Jociute

49. Innovation Management ISO 56000 Series Explained – by Diana Porumboiu

50. How to Create an Effective Innovation Hub – by Chateau G Pato


Accelerate your change and transformation success


51. Imagination versus Knowledge – Is imagination really more important? – by Janet Sernack

52. Stoking Your Innovation Bonfire – by Braden Kelley

53. A Shortcut to Making Strategic Trade-Offs – by Geoffrey A. Moore

54. How to Make Navigating Ambiguity a Super Power – by Robyn Bolton

55. Three HOW MIGHT WE Alternatives That Actually Spark Creative Ideas – by Robyn Bolton

56. Problems vs. Solutions vs. Complaints – by Mike Shipulski

57. Innovation or Not – Liquid Trees – by Art Inteligencia

58. Everyone Clear Now on What ChatGPT is Doing? – by Geoffrey A. Moore

59. Leadership Best Quacktices from Oregon’s Dan Lanning – by Braden Kelley

60. Will Innovation Management Leverage AI in the Future? – by Jesse Nieminen

61. The Power of Position Innovation – by John Bessant

62. Creating Organizational Agility – by Howard Tiersky

63. A Case Study on High Performance Teams – by Stefan Lindegaard

64. Secrets to Overcoming Resistance to Change – by David Burkus

65. How to Write a Failure Resume – by Arlen Meyers, M.D.

66. 9 of 10 Companies Requiring Employees to Return to the Office in 2024 – by Shep Hyken

67. The Five Keys to Successful Change – by Braden Kelley

68. What is Social Analysis? – by Art Inteligencia

69. Dare to Think Differently – by Janet Sernack

70. Parallels Between the 1920’s and Today Are Frightening – by Greg Satell

71. What is Trend Spotting? – by Art Inteligencia

72. Driving Change is Not Enough – You Also Have To Survive Victory – by Greg Satell

73. 5 Simple Steps to Team Alignment – by David Burkus

74. Building a Better Change Communication Plan – by Braden Kelley

75. The Role of Leadership in Fostering a Culture of Innovation – by Art Inteligencia

76. 4 Simple Steps to Becoming Your Own Futurist – An Introduction to the FutureHacking™ methodology – by Braden Kelley

77. Four Hidden Secrets of Innovation – by Greg Satell

78. Why Organizations Struggle with Innovation – by Howard Tiersky

79. An Introduction to Strategic Foresight – by Stefan Lindegaard

80. Learning About Innovation – From a Skateboard? – by John Bessant


Get the Change Planning Toolkit


81. 800+ FREE Quote Posters – by Braden Kelley

82. Do you have a fixed or growth mindset? – by Stefan Lindegaard

83. Generation AI Replacing Generation Z – by Braden Kelley

84. The End of the Digital Revolution – by Greg Satell

85. Is AI Saving Corporate Innovation or Killing It? – by Robyn Bolton

86. The Experiment Canvas™ – 35″ x 56″ (Poster Size) – by Braden Kelley

87. America Drops Out of the Ten Most Innovative Countries – by Braden Kelley

88. 5 Essential Customer Experience Tools to Master – by Braden Kelley

89. AI as an Innovation Tool – How to Work with a Deeply Flawed Genius! – by Pete Foley

90. Four Ways To Empower Change In Your Organization – by Greg Satell

91. Agile Innovation Management – by Diana Porumboiu

92. Do Nothing More Often – by Robyn Bolton

93. Five Things Most Managers Don’t Know About Innovation – by Greg Satell

94. The Fail Fast Fallacy – by Rachel Audige

95. Top Six Trends for Innovation Management in 2025 – by Jesse Nieminen

96. How to Re-engineer the Incubation Zone – by Geoffrey A. Moore

97. Flaws in the Crawl Walk Run Methodology – by Braden Kelley

98. Master the Customer Hierarchy of Needs – by Shep Hyken

99. Rise of the Atomic Consultant – Or the Making of a Superhero – by Braden Kelley

100. A Shared Language for Radical Change – by Greg Satell

Curious which article just missed the cut? Well, here it is just for fun:

101. Is Disruption About to Claim a New Victim? – by Robyn Bolton

These are the Top 100 innovation and transformation articles of 2024 based on the number of page views. If your favorite Human-Centered Change & Innovation article didn’t make the cut, then send a tweet to @innovate and maybe we’ll consider doing a People’s Choice List for 2024.

If you’re not familiar with Human-Centered Change & Innovation, we publish 1-6 new articles every week focused on human-centered change, innovation, transformation and design insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook feed or on Twitter or LinkedIn too!

Editor’s Note: Human-Centered Change & Innovation is open to contributions from any and all the innovation & transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have a valuable insight to share with everyone for the greater good. If you’d like to contribute, contact us.

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The Non-profits Tackling Tomorrow’s Biggest Challenges

The Non-profits Tackling Tomorrow's Biggest Challenges

GUEST POST from Robert B. Tucker

In a time when rapid change defines the world, the need for forward-thinking leadership is more urgent than ever, especially in the nonprofit sector. Yet, a recent survey reveals that the overwhelming majority of nonprofit leaders are overwhelmed when it comes to the future, rather than being prepared.

According to a survey by the Center for Effective Philanthropy of 200 CEOs of major foundations, only one percent feel “very prepared” to navigate coming societal shifts. An overwhelming 98% believe that their organizations need to change to meet society’s needs, but just 14% believe such transformation is “very likely.”

This gap, as philanthropic futurist Trista Harris observes, isn’t due to a lack of resources or ideas—it stems from a lack of belief. “The future is not out of our control,” Harris tells audiences. “It is determined by the choices we make today.”

Harris’s insights are resonating deeply in a world where crises—from climate change to economic inequality—demand immediate action, but which is overwhelmed with needs. As a sector of the economy, the nonprofit world employs 12.8 million people, is comprised of 1.8 million NGOs ranging from the Red Cross to smaller disaster rebuilding organizations to the local soup kitchen, and generates $3.7 trillion in annual revenues.

But until Harris came along, visionaries in the sector were few and far between. A firebrand champion of futurism in the nonprofit and philanthropic sectors, Harris empowers organizations to use the tools of futurism and innovation to address their biggest challenges while envisioning a better tomorrow.

The Roots of Futurism: From Crisis to Action

Harris’s journey into futurism for the nonprofit sector began during the 2008 Great Recession, a period of profound economic and social upheaval. Then president of Headwaters Foundation, she faced a stark reality: a steep drop in donor funds, with fewer assets leading to fewer resources for community support.

Harris realized that her NGO’s shortfall was universal. The traditional funding model— begging donors for donations, encouraging organizations to work independently on similar issues—was failing to create sustainable change. “We were funding important causes, but there wasn’t any larger momentum,” Harris recalls. “As funders, we were unintentionally fracturing [forward] movement.”

This realization spurred Harris to action. “In that moment, I wished for a crystal ball,” she admits. “The tools I had learned in graduate school were not useful in times of wholesale societal upheaval.” The search for solutions led her to the field of futurism—a discipline that emphasizes understanding the driving forces of change and using foresight to inform decision-making.

Harnessing Strategic Foresight

At the heart of Harris’s methodology is strategic foresight: the ability to recognize patterns in the present and project how they will shape the future. Unlike forecasting, which aims to predict specific outcomes, strategic foresight equips leaders with insights into emerging trends and potential disruptions.

“You can’t make good decisions if you don’t have a well-researched understanding of what’s coming,” Harris explains. “The goal isn’t to predict the future—it’s to prepare for it.”

This principle is evident in Harris’s work with communities like North Minneapolis, where she helped residents envision their collective future. Using a large chalkboard, community members were invited to share their dreams—ranging from “an ice cream shop” to broader aspirations like safe streets and equitable housing. By fostering community dialogue and shared vision, Harris demonstrates how futurism can unite communities around common goals.

Bridging the Belief Gap

Despite its transformative potential, futurism often faces skepticism—particularly in sectors accustomed to reacting to immediate crises. Harris addresses this “belief gap” by encouraging organizations to imagine what success looks like. “If your issue is homelessness, visualize a world where every resident has housing,” she advises. “This exercise shifts the focus from managing problems to creating solutions.”

In her book, FutureGood: How to Use Futurism to Save the World, Harris outlines practical tools for applying foresight to social change. From trend analysis to scenario planning, these methods help leaders navigate uncertainty and build resilience. “The purpose of paying attention to the future isn’t to know exactly what will happen,” Harris emphasizes. “It’s to change what you do today to make tomorrow better.”

The Stakes of Inaction

The urgency of Harris’s message is underscored by the challenges looming on the horizon. From climate-induced natural disasters to potential AI-driven societal disruptions, the world faces an era of unprecedented complexity. The COVID-19 pandemic offered a stark reminder of our vulnerability to unforeseen crises—and the high cost of unpreparedness.

Yet, on balance, Harris remains optimistic about humanity’s capacity to adapt. “The world we’re entering will be an mixture of incredible breakthroughs and daunting crises,” she notes. “But with the right tools and mindset, we can navigate this landscape and emerge stronger.”

Building a FutureGood Movement

As president of FutureGood, a consultancy dedicated to visionary leaders build an equitable and more beautiful future, Harris is building a movement of changemakers committed to shaping a better future. Her approach combines the rigor of strategic foresight with the creativity of grassroots innovation, empowering individuals and organizations to act boldly in the face of uncertainty.

The key, Harris argues, is to view challenges as opportunities. Whether addressing the fallout of economic downturns or tackling systemic inequality, futurism offers a roadmap for action. By aligning resources, fostering collaboration, and embracing the possibilities of change, we can turn today’s crises into tomorrow’s solutions.

A Call to Action

The social sector increasingly is being tasked with huge responsibilities to feed, cloth, assist, and house millions of people and provide for their most basic human needs. By championing a proactive, visionary approach, Harris is redefining what it means to be a forward-looking nonprofit leader. Her tools and insights are not just for policymakers and CEOs—they’re for anyone willing to think differently about challenges

Harris’s message — and her mission — are both timely and transformative to a sector of the economy greatly in need of new thinking. Her journey reminds us that the future is not written in stone —it’s the result of the choices we make today. As she puts it: “We don’t have a resource gap or even an idea gap. We have a belief gap that problems however big can actually be solved. And closing that gap starts with imagining what’s possible.”

This article originally appeared in Forbes
Image credit: Paul Gilmore

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Six Leadership Strategies for Navigating the Singularity

Mastering The Futurist Mindset

Six Leadership Strategies for Navigating the Singularity

GUEST POST from Robert B. Tucker

In a world that’s shifting faster than we can often comprehend, the ability to anticipate the direction of change isn’t just an asset—it’s an essential competitive advantage. Intel, IBM, and Chevron once dominated their industries. Today, they are struggling to remain relevant. Jobs, and professionals, that once seemed secure are now encountering the burgeoning impacts of artificial intelligence and automation. For leaders in every industry, insight into what’s coming next can make the difference between thriving and being blindsided by change.

That’s where adopting the futurist mindset can give you an edge.

Contrary to popular perception, futurists aren’t crystal ball gazers. Yes, some of us, such as futurist Ray Kurzweil, make specific predictions about when the AI-Singularity will occur (2029, the point at which machines will become smarter than humans), but our value is not in our predictive capabilities.

Instead, futurists are methodical, systematic thinkers who approach the future not as a fixed path, but as a set of possibilities and probabilities that can be influenced and even shaped.

“The future is coming at us with mind-boggling speed,” observes Zurich-based futurist Gerd Leonhard. “What I do is not prediction — it’s observation. Just paying attention. I can’t tell you how many of my clients are just not paying attention to what’s happening. They don’t listen to their kids or their wives, never mind the futurists, because they’re so busy with the present.”

Being overwhelmed with the present is all too easy when change is accelerating this rapidly. The good news is that with effort, you can learn to think like a futurist. Here’s how.

1. Expand Your Time Horizon

One of the first shifts to make when thinking like a futurist is to expand your time horizon. Most humans operate on a relatively short timeline—weeks, months, or a year or two ahead. Futurists, on the other hand, look five, ten, or even twenty years into the future. We help our clients ask strategic questions: What are the forces that could shape the world a decade from now? Which of these forces are most likely to impact our industry/organization? Where are the opportunities emerging, and how do we exploit them?

Futurist Peter Schwartz, author of The Art of the Long View, emphasizes looking beyond the immediate future and considering multiple time frames. Schwartz encourages leaders to look at emerging trends and societal issues, weak signals, and scenarios that might seem distant or far-fetched but could have profound impacts if they come to fruition. To adopt Schwartz’s long-view perspective, start by asking yourself: What will my profession/industry look like in 2035? What will customers want from us that today remain unarticulated? What new business models (Airbnb, Uber, SpaceX) might one day come to your industry? What technological shifts are redefining the competitive landscape?

2. Use Scenarios to Explore Alternate Futures

A staple of futurist thinking is scenario planning. This technique was pioneered by futurists such as Herman Kahn and popularized by companies like Royal Dutch Shell, who used it to anticipate the oil crises of the 1970s. Scenarios aren’t predictions; they’re plausible and detailed stories about different ways the future might unfold. The idea is to build a range of possible futures based on variables such as technology, consumer behavior, regulatory shifts, and geopolitical changes.

When using scenario planning, consider factors that are both uncertain and important. For instance, how would a widespread adoption of artificial intelligence impact your business? What would happen if geopolitical tensions between the United States and China escalate in our markets? What would the impact be on our supply chain?

Scenario planning is best done in cross-functional group settings, especially at offsites, free from distraction. I encourage my clients to imagine three to four distinct scenarios for how things will unfold: an optimistic scenario, a pessimistic, all-hell-break-loose scenario, a most likely-to-happen scenario, and a wildcard scenario. Next, I invite participants to think through how you and your organization will navigate each scenario environment should it materialize. Such exercises not only prepare you and your organization for multiple futures but also help in identifying opportunities and risks you may not have considered.

3. Revamp Your Information Diet (and Track Trends)

To think like a futurist, scan and monitor differently. Think about how you “consume” news and reports. Audit your “information diet,” and avoid reading the news for trivia and entertainment. Are you exposing your mind to the best thinkers on how, for example, innovations like AI, the climate crisis, and the rise of authoritarianism are altering the landscape?

Recalibrating your information diet will help you understand the driving forces of change, or what futurists Thomas Koulopoulos and Nathaniel Palmer call “Gigatrends,” important developments that will shape the future for billions of people. Trends are often misunderstood. A trend is not a fad or a blip on the radar; it’s a sustained, underlying force that, over time, will create fundamental change.

There are different types of trends to watch: social, technological, economic, environmental, political, and demographic (often referred to as STEEPD). Each of these trend categories can have multiple drivers and intersections with others.

One technique favored by futurist Amy Webb, author of The Signals are Talking, is trend mapping. Webb’s approach involves categorizing trends as either signals (early-stage indicators), patterns (when signals repeat), or movements (when they reach critical mass). By mapping these trends, you can visualize how they interact and predict where they might lead.

To get started with trend tracking, begin by regularly reading a diverse array of information sources that go beyond your industry’s usual publications. Attend conferences outside your field. Be curious about what’s happening in adjacent industries.

4. Seek Out Weak Signals

Weak signals are often subtle indicators of change—so subtle that they’re easy to overlook. Yet, they can be precursors to major disruptions. As futurist and scenario planning expert Joseph Voros puts it, weak signals are “seeds of the future.”

These can be new technologies that are still in experimental stages, social movements that haven’t hit the mainstream, or unexpected behaviors by new demographic segments. One way to spot weak signals is to look for anomalies—data points or events that don’t fit into the current understanding of your industry or market.

To get better at recognizing weak signals, develop a “peripheral vision” strategy. This involves scanning not just what’s in front of you, but what’s happening at the edges. What innovations are startups in your sector working on? What’s happening in markets that aren’t your primary focus? Keep a log of these signals and review them periodically to see if they’re gaining traction.

5. Cultivate a Cross-Disciplinary Mindset

Futurists rarely work in isolation. They’re skilled at synthesizing insights from multiple disciplines. They draw connections between technology and society, economics and politics, or psychology and design. Alvin Toffler, author of Future Shock, was known for his ability to weave together insights from various fields to present a coherent view of the future.

This cross-disciplinary mindset enables futurists to see patterns and implications that specialists might miss. To cultivate it, expose yourself to new fields of study. Read books and articles from disciplines you’re unfamiliar with. Attend workshops that are outside your usual areas of expertise. Ask, “What might a biologist, an economist, or a technologist see that I don’t?”

6. Challenge Assumptions

Perhaps most importantly, thinking like a futurist means challenging the status quo and questioning long-held assumptions. What are the unspoken assumptions that guide decision-making in your organization? What beliefs are holding you back from seeing new opportunities?

One powerful technique is to use “backcasting.” Instead of starting from the present and projecting forward, imagine it’s ten years from now, and you’ve achieved your most aspirational goals. Then work backward: What had to happen for you to get there? What obstacles did you overcome? What assumptions did you have to discard?

By incorporating these techniques and frameworks into your thinking, you’ll be well on your way to thinking like a futurist. You’ll be prepared not just to anticipate the future, but to shape it. The key is to stay curious, remain vigilant, and never stop questioning. After all, your future view is the future you.

This article originally appeared in Forbes
Image credit: Pexels

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What Will The World Look Like In 2035?

The Singularity Is Coming Soon

What Will The World Look Like In 2035?

GUEST POST from Robert B. Tucker

Futurist Ray Kurzweil likes to make predictions about technology. He’s been making them since 1963 and has amassed a following in the millions. In his 2005 book The Singularity Is Near, Kurzweil predicted that by 2045, machines would become as smart as humans. Due to advancing technology, he’s moved the expected arrival date up to as soon as 2029.

When, or if, machine intelligenc surpasses human intelligence, it will trigger rapid and unprecedented progress in all fields. And whether or not we reach the Singularity, as Kurzweil envisions, it’s clear that the rapid advance of generative AI, and the imminent arrival of artificial general intelligence, will continue to be major forces of disruption headed to 2035.

As futurist Langdon Morris points out in Hello, Future: The World in 2035, AI is a driving force of change and disruption, but the unanswered question is: will it also be a destructive force, killing jobs by the millions and forcing society into some tough choices?

AI is already fomenting profound and unprecedented changes across human civilization, as the benefits and threats from this technology spool out daily. On the productivity side, AI is answering emails, setting up meetings, and making travel plans. It recognizes images, translates languages, transcribes speech, and plays games like chess and Go at the highest levels of proficiency.

More significantly, important scientific and medical breakthroughs are already being developed using AI, and more exciting breakthroughs are just around the corner. So are 3D-printed houses and clothing, autonomous vehicles are spreading from Phoenix and San Francisco to Austin and other cities, all empowered by AI.

And soon we may have digital companions, coaches, motivators and task-mastering robots that will accompany us everywhere. “These are advanced AI agents designed to replicate and emulate our unique decision-making processes,” notes futurist Amy Webb in a Wall Street Journal roundup of forecasts on AI in 2030.

But some futurists, myself included, are wary on a lot of fronts. McKinsey estimates that 30 percent of the world’s workforce could lose their jobs to AI within a decade, as many as 400 to 800 million people, possibly a worst-case scenario whose negative consequences would be immense. I’m also concerned about the dehumanizing power of AI, as it has the potential to undermine (or possibly overwhelm) the complexity and dignity of human consciousness while it exacerbates societal inequalities, compromises individual autonomy, and erodes moral and spiritual values.

We already know that AI systems, driven by large language models and recommendation algorithms, can manipulate human behavior on a massive scale. It’s used to affect public opinion, spread misinformation, and even nudge people toward destructive and self-destructive actions, all without their awareness that machines are influencing their behaviors.

As AI systems become more advanced, they will have the capacity to exert even greater control over our choices, reducing human agency and potentially undermining the democratic process. Perhaps this is why historian Yuval Noah Harari suggests that we’re at the end of human history. “Not the end of history,” he emphasized in a recent interview with The Economist, “but the end of human history, as control is shifting to non-humans.”

As AI has come to dominate discussion around shaping the future, some futurists sense that no one in the conversation is talking about the simultaneous revolutions now occurring – in science, economics, climate, energy, demographics, geopolitics, politics, and culture and their vitally important impacts on what life will be like in 2035.

“It isn’t just AI that we should be concerned about,” notes Morris, in a recent Navigating the Future podcast. “During the next ten years, the world will go through numerous massive and highly unsettling shifts that will affect every aspect of society. The global economy will be transformed, radical new technologies will be disrupted, and the damage caused by climate change will worsen. The geopolitical situation will continue to be turbulent, with war and the threat of war. And politics everywhere will continue to be highly polarized. The significance of this can hardly be overstated, because just about everything is changing.”

Morris sees signals all around that suggest people are at the end of their tolerance of the pace of change today, much less tomorrow, when futurists suggest there will be more change over the next decade alone than during the prior 100 years. “The whole MAGA movement is essentially an expression of millions of people who are experiencing anxiety because of too much change,” Morris says. “They’re afraid, they’re angry, they’re upset, they want to go back to how it was 20, 30, 40, 50 years ago. The symptoms that Alvin Toffler describes in his 1970 book, Future Shock are what we’re living out in a very public way in society today.”

Morris notes in Hello, Future that while AI has come to dominate so many discussions around the shape of the future, he suggests that we need to engage in a much broader conversation. “It isn’t just AI that we should be concerned about,” he advises. “During the next ten years, the world will go through numerous massive and highly unsettling shifts that will affect every aspect of society. The global economy is being completely transformed, and the damage caused by climate change will worsen. As a consequence of the climate, we’ve already begun shifting the global energy system.”

In his fascinating book Morris examines the social consequences of all this change, and observes that many people have already reached the limits of their tolerance for today’s pace of change, much less tomorrow’s. And yet we know that there will be more change over the next decade than during the prior 100 years.

“The whole MAGA movement is essentially an expression of millions of people who are experiencing anxiety because of too much change. They’re afraid, they’re angry, they’re upset, they want to go back to how it was 20, 30, 40, 50 years ago. The symptoms that Alvin Toffler describes in his 1970 book, Future Shock are what we’re living out in a very public way in society today.”

Nevertheless, change is not going to slow down so we can catch up. “How organizations operate, the course of industries, and even the very social structures of nations and regions are being, and will continue to be altered,” Morris observes. “Looked at from a global perspective, geopolitics, politics, the climate, regional wars, the state of the human population, continuing urbanization, and the transformation of the global economy are all critically important, and just as fundamental as technology.”

As an organizational futurist, Morris works at the highest levels to help companies prepare for the different world of tomorrow. He helped France-based oil company Total to understand the future of the energy industry, which soon led to major shifts in corporate strategy. The company even renamed itself “Total Energies” to reflect the eventual decline of the oil business and the shift to alternative fuel sources. He has also led similar projects for the US Coast Guard, L’Oréal, Kaiser Permanente, and India’s leading corporation, Reliance, among others.

And how does he work with clients to help them prepare when so much about the future is uncertain?

“You need a clear strategy, and the ability to pivot when conditions change, which they undoubtedly will,” he responds. “You need to plan investments, develop your staff, create innovations, grow your markets, and adapt to change. And doing all this well, of course, requires attention to developing strategic foresight.” All this change is coming fast, and you need to be prepared.” And so he asks the pressing question, “Are you ready? And is your team ready?”

To truly become future ready, we must not become distracted by technology and lulled into thinking that when and if the Singularity arrives, it will bring abundance and heightened intelligence. As Morris points out, if we delegate clear thinking and judgment and decision making to technology, we’re most likely not going to be happy with how things turn out.

“As inhabitants of this modern era, we should think about the unique place to which we have arrived. Now that human activity achieves impact on a global scale, there is great value and significant importance to thinking about the future. Human actions are responsible for what happens in and to society, and now to an increasing degree what happens to the Earth. Thus, we understand that today’s choices influence not only what happens to us, but also what happens to Us.”

This article originally appeared in Forbes
Image credit: Gemini

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Strategic Value of Corporate Foresight

Strategic Value of Corporate Foresight

GUEST POST from Robert B. Tucker

All too often these days, leaders of companies hammered by rapid market fluctuations admit to being blindsided by change. “We were focused on firefighting,” admitted one CEO after the company’s stock plummeted 34 percent. “We need to work on our competencies for the future.”

The fact is, in today’s world we all need to. Disruptions materialize so fast that almost nobody sees them coming or understands their severity. Sales mysteriously drop. Jobs are threatened. Draconian measures must be implemented.

Yet amidst this tumult, another set of organizations prospers. They are using a tool called corporate foresight. Recent research by professors Rene Rohrbeck and Menes Etingue Kum confirms the value. “Future preparedness turns out to be a powerful predictor for becoming an out-performer in the industry for attaining superior profitability, and for gaining superior market capitalization growth,” they note in a newly released longitudinal study.

What do these organizations do that gives them the edge? Here’s my boil down of a five-step process you and your organization can use to avoid being blindsided by change — and to discover opportunities in today’s emerging trends.

1. Monitor and upgrade your firm’s information diet.

A good place to start is to ask: what information are you and your fellow managers consuming? This is what I refer to in my consulting work as your information diet. If your diet is composed exclusively of free information, it’s probably inadequate. The human brain can store three terabytes of information, yet this is only one one-millionth of the information that is now produced in the world each day. The modern internet is organized to attract your eyeballs and keep you browsing longer. The result is that a lot of what’s in your newsfeed amounts to empty calories. The valuable, credible insights and analysis are mixed in with chaff, and noise gets blasted as a signal. You need to be extremely careful and discerning of what you consume in terms of the nutritional value of your informational diet.

2. Identify trends, emerging technologies, and possible disruptions coming at you and your organization.

In my studies of innovators across a wide variety of industries, the single most common characteristic they share is that they are trend-trackers. They are like vacuum cleaners sucking up the latest developments. Innovators work at tracking the trends in whatever environment they are in. They read voraciously, take in more information, ask lots of questions, they challenge and update their assumptions. In your reading and your life, throw out a wide informational net. Track not only the trends in your industry or profession but also consumer trends and social trends. Track geopolitical trends, economic trends, and demographic trends – encouraging yourself to keep expanding your areas of interest.

3. Project ahead into the future. Ponder where the trend or technology is likely to go.

If it’s a demographic trend like the rise of Generation Z, for example, this generation will be 10 years older in their prime earning and spending years. If it’s a technology trend apply Moore’s Law which holds that computing power doubles every two years. Technology trends are now happening at an exponential rate so take this into account as you project out ahead. The impacts of the trend, the technology, the disruption ask yourself who’s going to be affected. Who’s going to win? Who’s possibly going to get slammed by this trend?

4. Conduct a DITO Analysis.

In the 1960s, Stanford Research Institute introduced a new tool in which to analyze trends: SWOT, which stands for strengths (S), weaknesses (W), opportunities (O), and threats (T). The DITO analysis is an update: it stands for direction (of the trend or technology), implications, threats, and opportunities. Because the pace of change has sped up since the ‘60s, it’s now more important than ever to suss out the implications and apparent direction of trends. Let’s say you’re a videography company and you’re seeing the advance of artificial intelligence in your field. Or you’re a home builder, and you’re tracking the 3D printing trend. The DITO analysis is a way of guiding you through a developing trend and setting you up for defensive or offensive action.

5. Embrace the opportunity mindset.

Lay your findings on the table and then get the creative juices flowing. Challenge yourself with a series of questions: how might we capitalize on this trend? How can we add value to our customers? And if it’s a disruption bearing down on you, the question might be: how can we take these lemons and make lemonade in today’s world? It’s all too easy to get blindsided by change but by incorporating this six-step formula into your life and your work, you can be prepared to profit.

This article originally appeared in Forbes
Image credit: Gemini

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