Tag Archives: product management

Rise of the Evangelist

What is an evangelist? When many people hear this term, their minds used to picture Billy Graham or Pat Robertson, but this is changing. Why? Our perceptions of evangelists are transforming as the pace of change accelerates to construct a … Continue reading

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The Jobs to be Done Playbook

Exclusive Interview for CustomerThink with Jim Kalbach The Jobs-to-be-Done (JTBD) approach offers a unique lens for viewing the people you serve. Instead of looking at the demographic and psychographic factors of consumption, JTBD focuses on what people seek to achieve … Continue reading

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