Tag Archives: IOT

At What Point Does Smart Become Stupid?

At What Point Does Smart Become Stupid?

In addition to 2020 being the year of the Coronavirus COVID-19, some would also say that it was the year of the voice-activated smart device. Sales of smart speakers in 2019 reached 146.9 million units and 2020 will likely approach 200 million units or more. The final number depends on how many showed up under Christmas trees as the 4th quarter. In addition, during 2020 we started to see Alexa advertised for other contexts, including in Buick automobile advertisements. Which brings up a couple questions.

Question 1: Is the advertisement below a real advertisement or an April Fool’s Day fake advertisement?

Question 2: At what point does the trend that smart speakers began reach the point of stupidity?

To answer that question I recommend that we revisit my definition of innovation:

“Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.” — Braden Kelley

The one thing that many product managers often forget is that invention and innovation are not the same thing, and so at some point product managers are likely to invest past the invisible line on different value dimensions beyond what people are willing to pay for.

This leads to products being designed and launched that while they might be revolutionary and inventive, they actually end up being unprofitable and not innovative at all because the foundations of the new offering never reach wide adoption.

Are we approaching this point with smart devices?

Let’s try and answer this question by answering the first question about the video.

YES – This is in fact a real product.

Now, how many of you are going to rush out to your home improvement store and purchase one of these faucets to replace your existing kitchen faucet?

What if I told you that it would cost you $800-1,000 compared to very nice kitchen faucets that can cost under $100?

Very few people are likely to replace their kitchen faucet unless it stops working or starts leaking profusely.

At the same time, Moen will definitely sell some of these faucets to people who must have the latest gadgets.

If you were the product manager or innovation manager involved with this product, before launching it you should ask:

  1. Will we sell enough of this smart faucet to justify the cost of developing and marketing it?
  2. Will this smart faucet create enough of a brand halo to help us sell more of our traditional faucets?

The answers to these questions may very well be – yes.

But if not, then we have reached a point where SMART starts to become STUPID.

But, don’t stop there. You should also ask yourself questions like:

  1. Does it take longer to get a glass of water using the smart method than the easy manual way?
  2. Could my grandmother install and use it without reading the directions?
  3. Is this new capability valuable enough to drive replacement?

If you are an inventor or a product manager, these kinds of questions are the type that you must always be asking yourself – even if you don’t like the answers.

If you still decide to go ahead with a product that will be unprofitable, you will at least do so with open eyes – and for the right reasons.

For more on this topic, please be sure and check out my previous article – Innovation or Not – Amazon Echo Frames

Keep innovating!

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The Impact of Big Data on the Future of Business

The Impact of Big Data on the Future of Business

GUEST POST from Chateau G Pato

In today’s interconnected and data-driven world, the abundance of information has given rise to a powerful phenomenon known as big data. Big data refers to the large volume, velocity, and variety of data that organizations collect from various sources. This immense amount of data, if properly collected, analyzed, and utilized, has the potential to revolutionize the way businesses operate. The impact of big data on the future of business cannot be overlooked, as it has already begun reshaping industries and enhancing decision-making processes. This article will explore two case study examples that highlight the transformative power of big data.

Case Study 1: Amazon

One of the most successful examples of leveraging big data in business is Amazon. With its massive online marketplace and extensive customer base, Amazon collects an immense amount of data on customer behavior, preferences, and buying habits. This data enables them to provide personalized recommendations, targeted marketing campaigns, and a seamless customer experience.

Through advanced analytics, machine learning algorithms, and predictive modeling, Amazon can understand customer preferences and deliver tailored product recommendations. This not only improves customer satisfaction but also increases sales and revenue for the company. Additionally, Amazon uses big data analytics to optimize its supply chain, inventory management, and logistics. By analyzing large datasets in real-time, they can predict demand, reduce delivery times, and reduce costs, ensuring efficient operations and customer satisfaction.

Case Study 2: Netflix

Another case study that exemplifies the impact of big data is Netflix. As a leading streaming service with millions of subscribers worldwide, Netflix relies heavily on collecting and analyzing data to personalize content recommendations, improve user experience, and create hit shows. Using big data analytics, Netflix can analyze viewing patterns, customer preferences, and feedback to curate personalized content recommendations for individual users.

Furthermore, Netflix utilizes big data to inform its content creation decisions. By analyzing viewer data, Netflix can identify trends, popular genres, and successful storylines, resulting in the creation of original shows and movies that resonate with their target audience. This data-driven approach has allowed Netflix to have a competitive edge in the entertainment industry, attract and retain subscribers, and continuously improve its content offerings.

The Future of Big Data in Business

The case study examples of Amazon and Netflix demonstrate the substantial impact of big data on business operations, customer satisfaction, and revenue growth. However, the potential of big data goes beyond these examples. With advancements in technology, such as the Internet of Things (IoT), cloud computing, and artificial intelligence, the amount of data generated by individuals, devices, and organizations will continue to skyrocket.

Businesses that can effectively harness this data and transform it into actionable insights will reap significant benefits. Big data analytics will enable organizations to make data-driven decisions, identify patterns, forecast trends, and optimize business operations. From supply chain management and production efficiency to marketing strategies and customer relationship management, big data will be the driving force behind innovative and successful business practices.


The impact of big data on the future of business cannot be overlooked. The ability to collect, analyze, and utilize vast amounts of data has the power to transform industries, enhance decision-making processes, and drive business success. As demonstrated by the examples of Amazon and Netflix, big data is already reshaping business models, improving customer experiences, and driving revenue growth. As technology advances and connectivity increases, harnessing big data will become essential for businesses to stay competitive in the digital age.

Image credit: Pixabay

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How the Internet of Things Will Impact the Future of Business

How the Internet of Things Will Impact the Future of Business

GUEST POST from Art Inteligencia

The Internet of Things (IoT) is rapidly becoming a reality, and businesses of all sizes are beginning to recognize the potential of the technology. IoT is a network of physical objects, or “things,” that are connected through the internet and are able to exchange data. These objects can include anything from home appliances to industrial machinery and automobiles. As the technology continues to evolve, it will have a profound impact on the future of business.

One of the most important ways the Internet of Things will affect businesses is by allowing for improved production efficiency. IoT-enabled devices can communicate with each other, allowing for the monitoring and control of production processes. This will enable businesses to optimize their processes, resulting in increased efficiency and cost savings. IoT can also help identify potential problems with machinery and equipment, allowing businesses to take corrective action before a breakdown occurs.

IoT also has the potential to revolutionize customer service. IoT-enabled devices can collect data about customers, allowing businesses to better understand their needs and preferences. This data can be used to create tailored, personalized experiences for customers, ultimately creating a deeper connection with them and improving customer loyalty.

The Internet of Things will also impact the way businesses market their products and services. By using data collected from IoT-enabled devices, businesses can target their marketing campaigns more effectively and personalize them to meet the needs of their customers. This can help businesses reach more potential customers and increase their return on investment.

Finally, the Internet of Things has the potential to revolutionize the way businesses operate. By using advanced analytics, businesses can gain valuable insights into their operations and make better decisions. This can help them become more efficient and reduce costs, while also improving their customer service and marketing efforts.

The Internet of Things is already having a huge impact on the future of business, and it’s only going to get bigger. Businesses that embrace the technology now will be well positioned for success in the years to come.

Bottom line: Futurology and prescience are not fortune telling. Skilled futurologists and futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Do You Agree or Disagree with Samsung’s Vision of the Future?

Samsung recently posted a video highlighting their vision of the future and the evolution of the Internet of Things (IoT).

The movie highlights their tagline ‘In Sync with Life’

While certain of the benefits highlighted in Samsung’s IOT video might be interesting, I found myself left with more questions than answers, including:

How necessary is this?

Would this really improve my life?

Is it simplifying anything or in reality, more likely to add complexity and configuration frustration?

Would this create a future that’s more human or less human?

Could I live without this?

What are the health effects of increasing the amount of unnatural frequencies being transmitted through the air?

Does this look like a better or worse future to you?

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Is Jibo Joining Your Family?

Is Jibo Joining Your Family?

I wrote a couple of months ago about the Amazon Echo, the latest piece of hardware to emerge from the South Lake Union headquarters of one my city’s largest employers. A piece of hardware that follows in the wake of the successful Amazon Kindle and the failed Amazon Fire Phone.

The Amazon Echo aims to get you to put a computer in the center of your living room and to talk to it as if it were a person, building on the increasing comfort we have in talking to Siri, or Cortana, or Google. My previous article highlighted how this growing area of technology in phones, and increasingly in what is apparently a new wave of consumer devices, has the potential to disrupt the business model of Google and Bing, and potentially change our relationship with our devices.

Where Amazon Echo invites you to name their new computing device and speak to it, another rival technology (that was actually announced BEFORE the Amazon Echo) has recently come to my attention that is being positioned almost like a pet or a new member of the family. It’s called Jibo, and it was launched as an IndieGogo campaign and it quickly hit its $100,000 goal in four days, and raised $1 million in its first seven days. To date they’ve raised $2.3 million (pre-selling about 4,800 units) according to their myjibo.com web site, but as of yet they are still not shipping the device.

By comparison, according to Amazon’s web site, the Amazon Echo will be in stock on January 17, 2015.

Rather than trying to explain what the Jibo is, I’ve embedded their promotional video below (8 million views and counting):

So, what do you think, are you ready for Jibo (or the Amazon Echo) to become part of your family?

And you believe this new class of devices (and our increasing reliance on Siri and Cortana) have the potential to disrupt Google and Bing’s ability to make money?

Innovation or Not?

Sound off in the comments.

UPDATE to banner: You can now access a free recording of this webinar using PASSCODE 1515 here (link expired)

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