Category Archives: Innovation Perspectives

Innovating for Social Good

Innovating for Social Good

GUEST POST from Janet Sernack

The Coach for Innovators Amplifiers, a small group of global business game changers, started engaging in monthly dialogue sessions in 2022. As alumni of the Coach for Innovators, Leaders, and Teams Certified Program™, we intended to apply our knowledge, skills, and experience to discover and explore how we might collaborate to support countries, organizations, and education institutions in achieving the World Economic Forum’s Seventeen Sustainable Development Goals by innovating for good.

We are a small, cohesive, committed group of corporate executives, consultants, educators, coaches, and trainers who connected and maximized the differences and diversity of our group by debating how to apply innovation as the glue to achieve sustainable change everywhere. Our mission is to amplify and catalyze innovators, organizations, and communities to stimulate and achieve sustainable development everywhere. It is based on the values of ethical practice, systems thinking, social entrepreneurship, civic change, alignment, deep learning, humanity, collective action, openness, curiosity, courage, experimentation, and well-being by innovating for good.

We set about adding value to the quality of people’s lives by engaging and influencing people to lead the transition towards co-creating societal shifts ethically, equitably and sustainably.

Our target market consists of passionate and energetic young people engaged in learning to teach the core elements of the Being side of social entrepreneurship to enable them to be ecologically resilient by innovating for good.

A different approach to innovation

Our approach was based on three core principles that emerged during our research and testing process:

  1. Innovation is like drinking water; it is essential for life and belongs to all life to sustain it in all contexts.
  2. Innovation is a duty; people have no right to pollute and destroy all life and the planet.
  3. Innovation allows us to consciously manifest different ways of being and doing to co-create a future we want to have and sustain. 

This requires people to unlearn old mental models and irrelevant perspectives in a 21st-century disrupted world and relearn and learn to adopt an innovative mindset. Which focuses on supporting sustainable and positive economic growth and de-growth and on developing circular economies to do better with less by:

  • Challenging people’s illusions and inertia regarding the future, confronting harsh realities, and addressing problems to enhance people’s quality of life.
  • Transitioning from competition to co-petition within ecosystems, fostering genuine collaboration across boundaries to co-create solutions on a global scale.
  • Moving away from competition towards co-petition in ecosystems, embracing collaboration across boundaries to co-create global solutions.

Meta-learning model – Innovating for good

This became the basis for developing a meta-learning model constructed on what we had encountered as the key systemic problems that largely inhibited innovation. We tested and validated it using a small, diverse target market sample of global students studying here in Australia.

We incorporated our findings into pivoting The Start-Up Game™ Boardroom Version and into the book Janet Sernack is currently writing – “Conscious Innovation – Activating the Heart, Mind and Spirit of Innovation.” Both are due for release in June 2025,

 Concept/Stage  Problem/Explanation  Question
Awakening process  Igniting the light of consciousness People can shift their values, beliefs, and mindsets by applying various approaches and methodologies to develop the new perspectives required to innovate.How might we alert people to the importance of innovation?
Letting it go Exposing the landmines Actions speak louder than words. What activities, exercises, and challenges will mobilize people to participate in the innovation challenge?What do you think people might need to let go of to make the space and time to innovate?
Initiating the shift 
Embracing new perspectives
Actions speak louder than words. What types of activities, exercises, and challenges will mobilize people to participate in the innovation challenge?How might we best introduce and engage people with embracing new perspectives on innovation?
Communicating  Shifting gears Communication is key. People need clarity and coherent messages to understand and appreciate the importance and benefits of innovation.What are the key messages that might resonate with you?
Sharing the story 
Setting the torch alight 
Stories inspire us and provide evidence of success; what stories do you consider important to share to ignite people’s motivation to innovate?What kinds of stories might inspire you to take up the innovation challenge?  
Stories inspire us and provide evidence of success; what stories do you consider essential to share to ignite people’s motivation to innovate?Actions speak louder than words. What activities, exercises, and challenges will mobilise people to participate in the innovation challenge?Many people don’t know how to make sense of innovation and are unaware that all change and growth require innovation of some type to be effective and sustainable. 

Inner development supports outer development – Innovating for good.

The Inner Development Goal Framework was initiated in 2023 by the 29k Foundation, Ekskaret Foundation, IMD Business School for Management, LUCSUS Center for Sustainability Studies | Lund University, Stockholm Resilience Center | Stockholm University, The New Division, Flourishing Network at Harvard University, World Business Council for Sustainable Development (WBCSD). It has been set up as a not-for-profit initiative to address the pressing need to increase our collective abilities to face and effectively work with complex challenges. Based on the pre-supposition, “without a foundational shift in human values and leadership capacities, external solutions to our global challenges may be limited, too slow, or short-lived”.

Inner Development Goal Framework

The framework consists of five dimensions across twenty-three skills:

  • Being; relationship to self,  
  • Thinking, cognitive skills,
  • Relating, caring for others and the world,
  • Collaborating, social kills,
  • Acting, enabling change.

This great initiative inspired our group, as it was closely aligned with ImagineNation’s™ approach that the group members had learned in The Coach for Innovators, Leaders, and Teams Certified Program when innovating for good.  

Our goal was to enhance the quality of people’s lives, specifically focusing on “being the change” you wished to see in the world. We aimed to develop people’s confidence, capacity, and competence in being change-ready and responsive, accepting responsibility, and becoming emotionally energetic, agile, and adaptive.

These six elements are foundational and learnable in developing an innovation mindset to help people make mandatory, impactful, ethical changes aligned with the seventeen sustainable and five inner development goals dimensions when innovating for good.  

We co-created a toolkit to enable us to mentor, teach and coach a tribe of doers/young people to create a movement that:

  • It encapsulates their dreams and inspires their hopes and optimism about the future.
  • It fosters a safe space for healing and for their voices to be heard.
  • It cultivates their potential through innovative uncertainty tolerance to co-create new forms.
  • It instills a sense of urgency to collectively advocate for the changes essential to shape and own the future they desire for their children and grandchildren.

Power of Agency, Development and Hope

In a recent article, “Five Global Trends in Business and Society in 2025,” Insead identified the top five global trends for 2025: climate change, geopolitical crises, income and wealth inequality and social instability, and inflation or recession. How we react to and manage these five trends by innovating for goodwill tests the resilience of our global society, economy, governments, academic institutions, corporations, and civil societies in an increasingly uncertain, unstable world.

To have any sense of agency in the face of these emerging challenges, our Coach for Innovators Amplifiers group and the Inner Development Goal group have boiled it down to a fundamental principle: “To be the change you wish to see in the world,” develop your skills and be hopeful, believing and even trusting that by innovating for good, things might eventually turn out well for everyone, everywhere.

This is a short section from our new book, Conscious Innovation – Activating the Heart, Mind and Spirit of Innovation, which will be published in 2025.

Please find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over 9-weeks. It can be customized as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem-focused, human-centric approach and emergent structure (Theory U) to innovation. It will also up-skill people and teams and develop their future fitness within your unique innovation context. Please find out more about our products and tools.

Image Credit: Pixabay

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Humanizing Agility

Humanizing Agility

GUEST POST from Janet Sernack

Like many others, I invested time in isolation during the pandemic to engage in various online learning programs. As a highly credentialed coach to many global Agile and SCRUM leaders in major international and local organizations, I enrolled in an Agile coach certification program and enthusiastically attended all daily sessions. It was a disastrous learning experience, verifying my perception of the Agile community’s focus on a prescriptive rules-driven process to agility. The Agile Manifesto’s  highest priority is satisfying customers through the early and continuous delivery of valuable software; only two of the 12 principles mention people – “Business people and developers must work together daily throughout the project” and “the best architectures, requirements, and design emerge from self-organizing teams.” So, with this in mind, what might be some of the benefits of integrating a technological and process-driven disciplined approach towards humanizing agility?

I am a conceptual and analytical thinker, an entrepreneur, and an innovator who is acknowledged as a global thought leader on the people side of innovation. I also teach, mentor, and coach people to be imaginative, inquisitive, and curious, always asking many open questions. I empower, enable, and equip them to become change-agile, cognitively, and emotionally agile and develop their innovation agility. The presenters responded to my method of inquiry by assuming that I knew nothing about Agile despite knowing nothing about my background.

As a result, they failed to certify me without communicating or consulting with me directly, despite my meeting all of the course evaluation criteria and having more than 10,000 hours of facilitation and more than 1,000 hours of coaching experience on the people side of change. I also have a comprehensive background in humanizing total quality management, continuous improvement, and start-up methodologies in major organizations.

I contacted the training company and challenged their decision, only not to be “heard” and be paid lip service when confronted by a rigid, linear, conventional, disconnected approach to agility and its true role and capability in catalysing change, innovation and teaming.

This is especially true considering the senior SCRUM and Agile leaders I was coaching at the time experienced very few problems with Agile’s disciplined process and technological side. They specifically requested coaching support to develop strategies to resolve their monumental challenges and complex issues involving “getting people to work together daily” and operating as “self-organizing teams.” How do they go about humanizing agility?

Making sense of agility

Despite my disappointment, I bravely continued researching how to make sense of agility and link and integrate it with the people side of change, innovation, and teams. I intended to enable leaders to execute agile transformation initiatives successfully by combining a human-centered approach to agile software development through humanizing agility.  

Agility refers to a leader, team, or organization’s ability to make timely, effective, and sustained changes that maintain superior performance. According to Pamela Myer’s book “The Agility Shift”, – an agility shift is the intentional development of the competence, capacity and confidence to learn, adapt and innovate in changing contexts for sustainable success. We have incorporated this approach into our innovation learning and coaching curriculum at ImagineNation™ and iterated and pivoted it over the past 12 years in empowering, enabling and equipping people to become “agility shifters” by humanizing agility.

Humanizing agility differently

Agility can be humanized and expanded to include change, cognitive, innovation, and organizational agility, all powerfully fueled by people’s emotional energy. This is fundamental to achieving success through non-growth or growth strategies and delivering equitable and sustainable outcomes that will make the world a better place for all humanity.  

It involves identifying pivots, unlearning, learning, and relearning, embracing new approaches, frameworks, and tools, and developing new 21st-century mindsets, behaviors, and skills.

Humanizing agility involves empowering, enabling, and equipping people to be, think and act differently autonomously and competently, especially in the conflicted, chaotic, unstable post-COVID world of emerging unknowns.

Like innovation, agility is contextual.

Humanizing agility supports people to adapt, grow and thrive, become nimble by enabling:

  • Teams to deliver product releases as shorter sprints to collect customer feedback to iterate and pivot product development.
  • Leaders, teams, and organizations respond quickly and adapt to market changes, internally and externally.
  • People must think and feel and be able to quickly make intentional shifts to be effective, creative, inventive, and innovative in changing contexts.

That empowers, enables and equips people with the mindsets, behaviors, and skills to adapt, grow, and thrive by developing their confidence, capacity, and competence to catalyze and mobilize their power to move quickly and easily, think creatively and critically to make faster decisions and solve complex problems with less effort.  

Humanizing Agility – The Five Elements

1. Emotional energy

Emotional energy is the catalyst that fuels creativity, invention, and innovation.

Understanding and harnessing this energy inspires and motivates individuals to explore and embrace creative thinking strategies in partnership with AI.

Emotional energy catalyses people’s intrinsic motivation, conviction, hope, positivity, and optimism to approach their world purposefully, meaningfully, and differently.

When people are true to their calling, they make extra efforts and are healthier, which positively impacts their well-being and improves their resilience.

2. Change agility

Change agility is the ability to anticipate, respond, be receptive, and adapt to constant and accelerating change in an uncertain, unstable, conflicted world.

It involves developing a new perspective of change as a continuous, iterative, and learning process that has to be embedded in every action and interaction, not a separate standalone process.

Requiring the development of new mental models, states, traits, mindsets, behaviors, and skills to drive business and workforce outcomes that are critical for an organization to survive and thrive through any change.

Change becomes an ongoing opportunity, not a threat or liability, and humanizing agility in the context of change agility is a core 21st-century competency for leaders, teams and coaches.

3.Cognitive agility

Cognitive agility is the extent to which people can adapt and shift their perspectives and thought processes when doing so leads to more positive outcomes. 

Cognitive agility refers to how flexible and adaptive people can be with their thoughts in the face of change, uncertain circumstances, and random and unexpected events and situations. Being cognitively agile helps people break down their neuro-rigidity and eliminate any core fixed mindsets; it supports their neuro-plasticity and develops a growth mindset and ability to perceive the world through multiple lenses and differing perspectives.

Humanizing agility in the context of cognitive agility enables people to make sense of and understand the range of challenges, problems, and paradoxes at the deeper systemic and surface levels, preparing them for smart risk-taking, effective decision-making, and intelligent problem-solving. 

4.Innovation agility

Innovation agility is the extent to which people develop the courage, compassion and creativity to safely deep-dive into and dance with cognitive dissonance—to passionately, purposefully, and apply creative tension and develop neuro-elasticity, to play in the space where possibility lives—between the present state and the desired creative, inventive, and innovative outcome.

To empower, engage, and enable people to use their human ingenuity and harness their collective intelligence to be innovative in the age of AI by adapting and growing in ways that add value to the quality of people’s lives, which is appreciated and cherished.

5.Organizational and leadership agility

Organizational agility involves developing an ability to renew itself, adapt, innovate, change quickly, and succeed in a rapidly changing, uncertain and unstable operating environment. It requires a paradoxical balance of two things: a dynamic capability, the ability to move fast—speed, nimbleness, responsiveness and stability, and a stable foundation—a platform of things that don’t change to provide a rigorous and disciplined pillar.

Organizations and leaders prioritizing humanizing agility also prioritize differing and creative ways of being, thinking and acting. They maintain their strength by focusing on their core competencies while regularly stretching themselves for maximum flexibility, adaptiveness and resilience.

Finally…. Imagine humanizing agility

Imagine what you could do and the difference we could make to people, customers, organizations, communities and the world by humanizing agility in ways that embrace and embody the five elements of agility to harness the human ingenuity and people’s collective intelligence guide vertical, horizontal and transformational changes the world and humanity need right now.

Please find out more about our work at ImagineNation™.

Please find out about our collective learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalized innovation coaching and learning program supported by a global group of peers over 9-weeks. It can be customized as a bespoke corporate learning program.

Image Credit: Pexels

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An Innovation Lesson From The Rolling Stones

An Innovation Lesson From The Rolling Stones

GUEST POST from Robyn Bolton

If you’re like most people, you’ve faced disappointment. Maybe the love of your life didn’t return your affection, you didn’t get into your dream college, or you were passed over for promotion.  It hurts.  And sometimes, that hurt lingers for a long time.

Until one day, something happens, and you realize your disappointment was a gift.  You meet the true love of your life while attending college at your fallback school, and years later, when you get passed over for promotion, the two of you quit your jobs, pursue your dreams, and live happily ever after. Or something like that.

We all experience disappointment.  We also all get to choose whether we stay there, lamenting the loss of what coulda shoulda woulda been, or we can persevere, putting one foot in front of the other and playing The Rolling Stones on repeat:

“You can’t always get what you want

But if you try sometimes, well, you might just find

You get what you need”

That’s life.

That’s also innovation.

As innovators, especially leaders of innovators, we rarely get what we want.  But we always get what we need (whether we like it or not)

We want to know. 
We need to be comfortable not knowing.

Most of us want to know the answer because if we know the answer, there is no risk. There is no chance of being wrong, embarrassed, judged, or punished.  But if there is no risk, there is no growth, expansion, or discovery.

Innovation is something new that creates value. If you know everything, you can’t innovate.

As innovators, we need to be comfortable not knowing.  When we admit to ourselves that we don’t know something, we open our minds to new information, new perspectives, and new opportunities. When we say we don’t know, we give others permission to be curious, learn, and create. 

We want the creative genius and billion-dollar idea. 
We need the team and the steady stream of big ideas.

We want to believe that one person blessed with sufficient time, money, and genius can change the world.  Some people like to believe they are that person, and most of us think we can hire that person, and when we do find that person and give them the resources they need, they will give us the billion-dollar idea that transforms our company, disrupts the industry, and change the world.

Innovation isn’t magic.  Innovation is team work.

We need other people to help us see what we can’t and do what we struggle to do.  The idea-person needs the optimizer to bring her idea to life, and the optimizer needs the idea-person so he has a starting point.  We need lots of ideas because most won’t work, but we don’t know which ones those are, so we prototype, experiment, assess, and refine our way to the ones that will succeed.   

We want to be special.
We need to be equal.

We want to work on the latest and most cutting-edge technology and discuss it using terms that no one outside of Innovation understands. We want our work to be on stage, oohed and aahed over on analyst calls, and talked about with envy and reverence in every meeting. We want to be the cool kids, strutting around our super hip offices in our hoodies and flip-flops or calling into the meeting from Burning Man. 

Innovation isn’t about you.  It’s about serving others.

As innovators, we create value by solving problems.  But we can’t do it alone.  We need experienced operators who can quickly spot design flaws and propose modifications.  We need accountants and attorneys who instantly see risks and help you navigate around them.  We need people to help us bring our ideas to life, but that won’t happen if we act like we’re different or better.  Just as we work in service to our customers, we must also work in service to our colleagues by working with them, listening, compromising, and offering help.

What about you?
What do you want?
What are you learning you need?

Image Credit: Unsplash

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3 Ways to View Your Innovation Basket

(including one that makes Radical Innovation easy)

3 Ways to View Your Innovation Basket

GUEST POST from Robyn Bolton

You are a rolling stone, and that means you gather no moss!  You read the September issue of HBR (and maybe last week’s article), tossed out your innovation portfolio, and wove yourself an innovation basket to “differentiate the concept from finance and avoid the mistake of treating projects like financial securities, where the goal is usually to maximize returns through diversification [and instead] remember that innovation projects are creative acts.”   

Then you explained this to your CFO and received side-eye so devastating it would make Sophie Loren proud.

The reality is that the innovation projects you’re working on are investments, and because they’re risky, diversification is the best way to maximize the returns your company needs.

But it’s not the only way we should communicate, evaluate, and treat them.

Different innovation basket views for different customers

When compiling an innovation basket, the highest priority is having a single source of truth.  If people in the organization disagree on what is in and out of the basket, how you measure and manage the portfolio doesn’t matter.

But a single source of truth doesn’t mean you can’t look at that truth from multiple angles.

Having multiple views showing the whole basket while being customized to address each of your internal customer’s Jobs to be Done will turbocharge your ability to get support and resources.

The CFO: What returns will we get and when?

The classic core/adjacent/transformational portfolio is your answer.  By examining each project based on where to play (markets and customers) and how to win (offerings, profit models, key resources and activities), you can quickly assess each project’s relative riskiness, potential return, time to ROI, and resource requirements.

The CEO: How does this support and accelerate our strategic priorities?

This is where the new innovation basket is most helpful.  By starting with the company’s strategic goals and asking, “What needs to change to achieve our strategy?” leadership teams immediately align innovation goals with corporate strategic priorities.  When projects and investments are placed at the intersection of the goal they support, and the mechanism of value creation (e.g., product, process, brand), the CEO can quickly see how investments align with strategic priorities and actively engage in reallocation decisions.

You: Will any of these ever see the light of day?

As much as you hope the answer is “Yes!”, you know the answer is “Some.  Maybe.  Hopefully.”  You also know that the “some” that survive might not be the biggest or the best of the basket.  They’ll be the most palatable.

Ignoring that fact won’t make it untrue. Instead, acknowledge it and use it to expand stakeholders’ palates.

Start by articulating your organization’s identity, the answers to “who we are” and “what we do.” 

Then place each innovation in one of three buckets based on its fit with the organization’s identity:

  • Identity-enhancing innovations that enhance or strengthen the identity
  • Identity-stretching innovations that “do not fit with the core of an organization’s identity, but are related enough that if the scope of organizational identity were expanded, the innovation would fit.”
  • Identity-challenging innovations that are “in direct conflict with the existing organizational identity.”

It probably won’t surprise you that identity-enhancing innovations are far more likely to receive internal support than identity-challenging innovations.  But what may surprise you is that core, adjacent, and transformational innovations can all be identity-enhancing.

For example, Luxxotica and Bausch & Lomb are both in the vision correction industry (eyeglasses and contact lenses, respectively) but have very different identities.  Luxxotica views itself as “an eyewear company,” while Bausch & Lomb sees itself as an “eye health company” (apologies for the puns). 

When laser-vision correction surgery became widely available, Bausch & Lomb was an early investor because, while the technology would be considered a breakthrough innovation, it was also identity-enhancing.  A decade later, Bausch & Lomb’s surgical solutions and ophthalmic pharmaceuticals businesses account for 38% of the company’s revenue and one-third of the growth.

One basket.  Multiple Views.  All the Answers.

Words are powerful, and using a new one, especially in writing,  can change your behavior and brain. But calling a portfolio a basket won’t change the results of your innovation efforts.  To do that, you need to understand why you have a basket and look at it in all the ways required to maximize creativity, measure results, and avoid stakeholder side-eye.

Image Credit: Pixabay

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Why You Should Care About Service Design

Why You Should Care About Service Design

GUEST POST from Robyn Bolton

What if a tool had the power to delight your customers, cut your costs, increase your bottom line, and maybe double your stock price? You’d use it, right?

That’s precisely the power and impact of Service Design and service blueprints. Yet very few people, especially in the US, know, understand, or use them. Including me.

Thankfully, Leala Abbott, a strategist and researcher at the intersection of experience, innovation, and digital transformation and a lecturer at Parsons School of Design, clued me in.

What is Service Design?

RB: Hi, Leala, thanks for taking the time to talk with me today.

LA: My pleasure! I’m excited about this topic. I’ve managed teams with service designers, and I’ve always been impressed by the magical way they brought together experience strategy, UX, and operations.

RB: I felt the same way after you explained it to me. Before we get too geeked up about the topic, let’s go back to the beginning and define “service.”

LA: Service is something that helps someone accomplish a goal. As a result, every business needs service design because every business is in the service industry.

RB: I’ll be honest, I got a little agitated when I read that because that’s how I define “solution.” But then I saw your illustration explaining that service design moves us from seeing and problem-solving isolated moments to seeing an integrated process. And that’s when it clicked.

LA:  That illustration is from Lou Downe’s talk Design in Government Impact for All . Service Design helps us identify what customers want and how to deliver those services effectively by bringing together all the pieces within the organization. It moves us away from fragmented experiences created by different departments and teams within the same company to an integrated process that enables customers to achieve their goals.

Why You Need It

RB: It seems so obvious when you say it. Yet so often, the innovation team spends all their time focused on the customer only to develop the perfect solution that, when they toss it over the wall for colleagues to make, they’re told it’s not possible, and everything stops. Why aren’t we always considering both sides?

LA: One reason, I think, is people don’t want to add one more person to the team. Over the past two decades, the number of individuals required to build something has grown exponentially. It used to be that one person could build your whole website, but now you need user experience designers, researchers, product managers, and more. I think it’s just overwhelming for people to add another individual to the mix. We believe we have all the tools to fix the problem, so we don’t want to add another voice, even if that voice explains the huge disconnect between everything built and their operational failures.

RB: Speaking of operational failures, one of the most surprising things about Service Design is that it almost always results in cost savings. That’s not something most people think about when they hear “design.”

LA: The significant impact on the bottom line is one of the most persuasive aspects of service design. It shifts the focus from pretty pictures to the actual cost implications. Bringing in the operational side of the business is crucial. Building a great customer journey and experience is important, but it’s also important to tie it back to lost revenue and increased cost to serve

Proof It Works 

LA: One of the most compelling cases I recently read was about Autodesk’s transition to SaaS, they brought in a service design company called Future Proof. Autodesk wanted to transition from a software licensing model to a software-as-a-service model. It’s a significant transition not just in terms of the business model and pricing but also in how it affects customers.

If you’re a customer of Autodesk, you used to pay a one-time fee for your software, but now you are paying based on users and services. Budgeting becomes messy. The costs are no longer simple and predictable. Plus, it raises lots of questions about the transition, cost predictability, control over access, managing subscriptions, and flexibility. Notice that these issues are about people managing their money and increasing costs. These are the areas where service design can truly help. 

Future Proof conducted customer interviews, analyzed each stage of the customer journey, looked at pricing models and renewal protocols, and performed usability studies. When they audited support ticket data for the top five common customer issues, they realized that if Autodesk didn’t change their model, the cost of running software for every customer would increase by 40%, and profit margins would decrease by 15% to 20%.

Autodesk made the change, revenue increased significantly, and their stock price doubled. Service design allows for this kind of analysis and consideration of operational costs.

How to Learn More

RB: Wow, not many things can deliver better service, happier customers, and doubling a stock price. Solid proof that companies, and innovation teams in particular, need to get smart on service design. We’ve talked a lot about the What and Why of Service Design. How can people learn more about the How?

LA: Lou Downe’s book is a great place to start Good Services: How to Design Services That Work. So is Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Thomas A Stewart and Patricia O’Connell.  I also recommend people check out The Service Design Network for tools and case studies and TheyDo, which helps companies visualize and manage their service design.

Image Credit: Pixabay

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Leaders Avoid Doing This One Thing

Leaders Avoid Doing This One Thing

GUEST POST from Robyn Bolton


Being a leader isn’t easy. You must BE accountable, compassionate, confident, curious, empathetic, focused, service-driven, and many other things. You must DO many things, including build relationships, communicate clearly, constantly learn, create accountability, develop people, inspire hope and trust, provide stability, and think critically. But if you’re not doing this one thing, none of the other things matter.

Show up.

It seems obvious, but you’ll be surprised how many “leaders” struggle with this. 

Especially when they’re tasked with managing both operations and innovation.

It’s easy to show up to lead operations.

When you have experience and confidence, know likely cause and effect, and can predict with relative certainty what will happen next, it’s easy to show up. You’re less likely to be wrong, which means you face less risk to your reputation, current role, and career prospects.

When it’s time to be a leader in the core business, you don’t think twice about showing up. It’s your job. If you don’t, the business, your career, and your reputation suffer. So, you show up, make decisions, and lead the team out of the unexpected.

It’s hard to show up to lead innovation.

When you are doing something new, facing more unknowns than knowns, and can’t guarantee an outcome, let alone success, showing up is scary. No one will blame you if you’re not there because you’re focused on the core business and its known risks and rewards. If you “lead from the back” (i.e., abdicate your responsibility to lead), you can claim that the team, your peers, or the company are not ready to do what it takes.

When it’s time to be a leader in innovation, there is always something in the core business that is more urgent, more important, and more demanding of your time and attention. Innovation may be your job, but the company rewards you for delivering the core business, so of course, you think twice.

Show up anyway

There’s a reason people use the term “incubation” to describe the early days of the innovation process. To incubate means to “cause or aid the development of” but that’s the 2nd definition. The 1st definition is “to sit on so as to hatch by the warmth of the body.”

You can’t incubate if you don’t show up.

Show up to the meeting or call, even if something else feels more urgent. Nine times out of ten, it can wait half an hour. If it can’t, reschedule the meeting to the next day (or the first day after the crisis) and tell your team why. Don’t say, “I don’t have time,” own your choice and explain, “This isn’t a priority at the moment because….”

Show up when the team is actively learning and learn along with them. Attend a customer interview, join the read-out at the end of an ideation session, and observe people using your (or competitive) solutions. Ask questions, engage in experiments, and welcome the experiences that will inform your decisions.

Show up when people question what the innovation team is doing and why. Especially when they complain that those resources could be put to better use in the core business. Explain that the innovation resources are investments in the company’s future, paving the way for success in an industry and market that is changing faster than ever.

You can’t lead if you don’t show up.

Early in my career, a boss said, “A leader without followers is just a person wandering lost.” Your followers can’t follow you if they can’t find you.

After all, “80% of success is showing up.”

Image credit: Pixabay

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How to Make Navigating Ambiguity a Super Power

How to Make Navigating Ambiguity a Super Power

GUEST POST from Robyn Bolton

You are a leader. The boss. The person in charge.

That means you know the answer to every question, make the right decision when faced with every choice, and act confidently when others are uncertain. Right?

(Insert uproarious laughter here).

Of course not. But you act like you do because you’re the leader, the boss, the person in charge.

You are not alone. We’re all doing it.

We act like we have the answers because we’ve been told that’s what leaders do. We act like we made the right decision because that’s what leaders do in a volatile, uncertain, complex, and ambiguous (VUCA) world where we must work quickly and flexibly while doing more with less.

But what if we didn’t? 

What if we stopped pretending to have the answer or know the right choice? What if we acknowledged the ambiguity of a situation, explored its options and interpretations for just a short while, and then decided?

We’d make more informed choices. We’d be more creative and innovative. We’d inspire others.

So why do we keep pretending?

Ambiguity: Yea! Meh. Have you lost your mind?!?

Stanford’s d.School calls the ability to navigate ambiguity “the super ability” because it’s necessary for problem-finding and problem-solving. Ambiguity “involves recognizing and stewing in the discomfort of not knowing, leveraging and embracing parallel possibilities, and resolving or emerging from ambiguity as needed.”

Navigating ambiguity is essential in a VUCA world, but not all want to. They found that people tend to do one of three things when faced with ambiguity:

  • Endure ambiguity as “a moment of time that comes before a solution and is antagonistic to the objective – it must be conquered to reach the goal.”
  • Engage ambiguity as “an off-road adventure; an alternate path to a goal. It might be rewarding and helpful or dangerous and detrimental. Its value is a chosen gamble. Exhilaration and exhaustion are equally expected.”
  • Embrace ambiguity as “oceanic and ever-present. Exploration is a challenge and an opportunity. The longer you spend in it, the more likely you are to discover something new. Every direction is a possibility. Navigation isn’t simple. It requires practice and patience.

Students tend to enter the program with a resignation that ambiguity must be endured. They leave embracing it because they learn how to navigate it.

You can too.

In fact, as a leader in a VUCA world, you and your team need to.

How to Embrace (or at least Engage) Ambiguity

When you want to learn something new, the library is one of the best places to start. In this case, the Library of Ambiguity  – an incredible collection of the resources, tools, and activities that professors at Stanford’s d.School use to help their students build this super ability.

It’s easy to get overwhelmed by the number of resources, so here are three that I recommend:

Design Project Scoping Guide

  • What it is: A guide for selecting, framing, and communicating the intentions of a design project
  • When to use it: When you are defining an innovation project and need to align on scope, goals, and priorities
  • Why I like it: The guide offers excellent examples of helpful and unhelpful scoping documents.

Learning Zone Reflection Tool

  • What it is: A tool to help individuals better understand the tolerance of ambiguity, especially their comfort, learning, and panic zones
  • When to use it: Stanford used this as a reflection tool at the end of an introductory course, BUT I would use it at the start of the project as a leadership alignment and team-building tool:
    • Leadership alignment – Ask individual decision-makers to identify their comfort, learning, and panic zones for each element of the Project Scoping Guide (problem to be solved, target customer, context, goals, and priorities), then synthesize the results. As a group, highlight areas of agreement and resolve areas of difference.
    • Team-building – At the start of the project, ask individual team members to complete the worksheet as it applies to both the project scope and the process. Individuals share their worksheets and, as a group, identify areas of shared comfort and develop ways to help each other through areas of learning or panic.
  • Why I like it: Very similar to the Project Playground concept I use with project teams to define the scope and set constraints, it can be used individually to build empathy and support amongst team members.

Team Dashboards

  • What it is: A tool to build trust and confidence amongst a team working through an ambiguous effort
  • When to use it: At regular pre-defined intervals during a project (e.g., every team check-in, at the end of each Sprint, once a month)
  • What I like about it:
    • Individuals complete it BEFORE the meeting, so the session focuses on discussing the dashboard, not completing it
    • The dashboard focuses on the usual business things (progress against responsibilities, the biggest challenge, next steps) and the “softer” elements that tend to have the most significant impact on team experience and productivity (mood, biggest accomplishment, team balance between talking and doing)

Learn It. Do It.

The world isn’t going to get simpler, clearer, or slower. It’s on you as a leader to learn how to deal with it. When to slow it down and explore and when to speed it up and act. No one is born knowing. We all learn along the way. The Library will help. No ambiguity about that!

Image credit: Pexels

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Co-creating Future-fit Organizations

Co-creating Future-fit Organizations

GUEST POST from Janet Sernack

In our second blog in this series of three, we opened the door to a threshold for a new kind of co-creative, collaborative and cohesive team spirit that catalyzes change through “innovation evangelism”. Focusing on building both internal and external talent, through empowering, equipping, and enabling internally cohesive and effective innovation teams.  They apply their collaborative and collective intelligence towards initiating open innovation initiatives co-creating future-fit organizations that are human-centric, adaptive, engaging, inclusive, collaborative, innovative, accountable, and digitally enabled.

Innovation evangelists are change catalysts who courageously experiment with different business models and processes, to crowdsource broad and deep innovation capabilities. Usually in new ways that breakthrough corporate antibodies and barriers and deliver sustainable, meaningful, and purposeful change.  Where, according to the recent Ideascale “Crowd Sourced Innovation Report 2021”crowdsourced innovation capabilities have grown and innovation output indicators like implementation rate and time to implement have improved. In fact, businesses that were able to rapidly adapt and focus on innovation(in 2020) are poised to outperform their peers in the coming years”.

Innovation teams don’t innovate

The purpose of an innovation team is to create a safe environment that unlocks organizational and its key external stakeholder’s collective intelligence and innovation agility (capacity, competence, and confidence) to build the capability to change as fast as change itself.

Where the goal is to create a high performing, connected, and networked workplace culture where people:

  • Understand and practice the common language of innovation, what exactly it means in their organizational context, as well as exactly what value means to current and potential customers as well as to the organization,
  • Develop a shared narrative or story about why innovation is crucial towards initiating and sustaining future success,
  • Have the time and space to deeply connect, collaborate, and co-create value, internally and externally with customers, suppliers, and other primary connection points to build external talent communities and value-adding ecosystems,
  • Maximize differences and diversity of thought within customers as well as within communities and ecosystems,
  • Generate urgency and creative energy to innovate faster than competitors,
  • Feel safe and have permission to freely share ideas, wisdom, knowledge, information, resources, and perspectives, with customers as well as across communities and ecosystems.

How innovation teams learn and develop

Sustaining success in today’s uncertain, unstable, and highly competitive business environment is becoming increasingly dependent on people’s and team’s abilities to deeply learn, adapt and grow. Yet most people and a large number of organizations don’t yet seem to value learning and adaptiveness as performance improvement enablers, especially in enabling people and teams to thrive in a disruptive world.  Nor do they understand how people learn, nor how to strategically develop peoples’ learning agility towards potentially co-creating future-fit organizations that sustain high-impact in VUCA times.

At ImagineNation™ we have integrated the four E’s of learning at work; Education, Experience, Environment, and Exposure with 12 key determining factors for co-creating future-fit organizations that sustain high-impact in VUCA times through our innovation team development, change, learning, and coaching programs.

Case Study Example

  1. Educational customisation and alignment

After conducting desktop research and key stakeholder sensing interviews, we customized our innovation education curriculum specifically to align with the learning needs of the innovation team.

We aligned the program design to the organization’s strategic imperatives, values, and leadership behaviors, we reviewed the results of the previous culture, climate and engagement surveys, as well as the range of business transformation initiatives. We then applied design thinking principles to “bring to life” the trends emerging, diverging, and converging in our client’s and their customer’s industry sectors.

Focusing on:

  • enabling people to perform well in their current roles,
  • building people’s long-term career success,
  • developing their long-term team leadership and membership development capabilities,
  • laying the foundations for impacting collectively towards co-creating future-fit organizations.
  1. Experiential learning a virtual and remote environment

We designed and offered a diverse and engaging set of high-value learning and development experiences that included a range of stretch and breakthrough assignments as part of their personal and team development process.

Focusing on:

  • encouraging people to engage in a set of daily reflective practices,
  • offering a series of customized agile macro learning blended learning options, that could be viewed or consumed over short periods of time,
  • engaging playful activities and skills practice sessions, with structured feedback and debrief discussions,
  • providing an aligned leadership growth individual and team assessment process,
  • introducing key criteria for establishing effective team cohesion and collaboration,
  • linking team action learning activities and evidence-based assignments to their strategic mandate ensuring their collective contribution towards co-creating future-fit organizations.
  1. Environment to support and encourage deep learning

We aimed at creating permission, tolerance, and a safe learning environment for people to pause, retreat, reflect, and respond authentically and effectively, to ultimately engage and upskill people in new ways of being, thinking, and acting towards co-creating future-fit organizations.

Focusing on:

  • developing peoples discomfort resilience and change readiness,
  • encouraging people to be empathic, courageous, and compassionate with one another, to customers as well as to those they were seeking to persuade and influence,
  • allowing and expecting mistakes to be made and valued as learning opportunities and encouraging smart risk-taking,
  • reinforcing individual learning as personal responsibility and team learning as a mutual responsibility and establishing a learning buddy system to support accountability,
  • offering a series of one-on-one individual coaching sessions to set individual goals and support people and the teams’ “on the job” applications.
  1. Exposure to different and diverse learning modalities

We designed a range of immersive microlearning bots by providing regular, consistent, linked, multimedia learning options and a constantly changing range of different and diverse learning modalities.

Focusing on:

  • providing an informative and targeted reading list and set of website links,
  • setting a series of coordinated thought leading webinars, videos, podcasts, and magazine articles aligned to deliver the desired learning outcomes,
  • outlining fortnightly targeted team application and reinforcement tasks,
  • helping the team to collaborate and set and communicate their passionate purpose, story, and key outputs to the organization to build their credibility and self-efficacy,
  • designing bespoke culture change initiatives that the innovation team could catalyse across the organization to shift mindsets and behaviors to make innovation a habit for everyone, every day.

Collectively contributing to the good of the whole

Co-creating future-fit organizations require creativity, compassion, and courage to co-create the space and freedom to discuss mistakes, ask questions, and experiment with new ideas. To catalyse change and help shift the workplace culture as well as crowdsource possibilities through open innovation.

In ways, that are truly collaborative, and energize, catalyze, harness, and mobilize people’s and customers’ collective genius, in ways that are appreciated and cherished by all. To ultimately collectively co-create a future-fit organization that contributes to an improved future, for customers, stakeholders, leaders, teams, organizations as well as for the good of the whole.

This is the final blog in a series of three about catalyzing change through innovation teams, why innovation teams are important in catalyzing culture change, and what an innovation team does, and how they collectively contribute toward co-creating the future-fit organization.

Find out about our learning products and tools, including The Coach for Innovators Certified Program, a collaborative, intimate, and deep personalized innovation coaching and learning program, supported by a global group of peers over 8-weeks, starting Tuesday, October 19, 2021.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of a human-centred approach and emergent structure (Theory U) to innovation, within your unique context. Find out more

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Innovation Teams Do Not Innovate

Innovation Teams Do Not Innovate

Guest Post from Janet Sernack

In our first blog in this series of three blogs, we reinforced and validated the importance and role of collaboration. We then described the range of emerging new, inspirational, and adaptive models that lean into complexity and catalyze and embed sustainable innovative workplace culture change. Where some organizations, like Alibaba, Disney, Google, Salesforce, and GE, developed their future fitness by courageously investing in catalyzing, igniting, and leading change through innovation teams.

Innovation teams are teams that don’t innovate!

Conventional team collaboration performance and development approaches are still relevant and foundational to long-term organizational success.  And, a new range of organizational needs are emerging in our fast-changing and disruptive world, that complement conventional team development processes including the importance of:

  • Providing a unified and holistic and systemic “collective mind” focussed on adding value to customers,
  • Being agile, focused, and in charge to make faster decisions,
  • Sharing resources and insights to reduce costs,
  • Working interdependencies to improve efficiencies and productivity,
  • Shifting focus from being competitive towards co-creating ecosystems to solve bigger, more complex problems, to lead, embed, and sustain value-adding change in a disruptive world.

According to the authors of Eat, Sleep Innovate, an innovation team is formed to develop “something different that creates value” and do this best in a culture where such behaviors come naturally.

These behaviors include:

  • Curiosity
  • Customer obsession
  • Adeptness to ambiguity
  • Collaboration
  • Empowerment
  • Accountability

Purpose of innovation teams

The purpose of an innovation team is to create an environment that unlocks an organization’s collective intelligence (capacity, competence, and confidence) and builds the capability to change as fast as change itself.

Usually, through providing mentorship, coaching, and learning process in ways that align, engage, enable, equip and leverage peoples’ collective intelligence to:

  • Adapt to higher levels of ambiguity and uncertainty,
  • Challenge the status quo and help break a conventional business as usual habits, leadership styles, and comfortable ways of working,
  • Provoke future “fast forward” (horizon three) thinking,
  • Support the implementation of digital and organizational transformational efforts,
  • Collectively and collaboratively drive innovation across organizations pragmatically and make it a reality,
  • Leverage synergies across ecosystems to solve complex problems and deliver increased value to customers.

Ultimately, to provoke and evoke future “fast forward” creative discoveries and experiment with new platforms and possible future business models to help guide future renewal and reinventions.

Delivering these, as smart and multi-disciplinary teams in ways that are timely, agile, and disciplined that potentially support and bring significant value to customers, the market, and to the organization.

Unconventional stretch collaboration requires connection, cognitive dissonance, and conflict

Experimenting with, iterating, and adapting new collaborative models, enables organizations and their leaders, to shift their focus – from being defensively competitive towards being creatively constructive.

Where the goal is to create a high performing, connected, and networked workplace culture where people:

  • Have the time and space to deeply connect, collaborate, and co-create value,
  • Maximize differences and diversity of thought,
  • Generate the urgency and creative energy to innovate,
  • Feel safe and have permission to freely share ideas, wisdom, knowledge, information, resources, and perspectives.

Innovation teams create discord and generate conflict

At ImagineNation™ we have found that the best way for innovation teams to perform is through building safety and trust, whilst simultaneously being safely provocative and evocative in creating discord and conflict to disrupt peoples conventional thought processes, behaviors, and habits.

To engage people in maximizing differences and diversity to generate creative ideas, and experiment with inventive prototypes, that ultimately solve big and complex problems and deliver commercially astute, innovative solutions.

By connecting, networking, and focussing on co-creation and emphasizing collaboration, inclusion, and mutual accountability, and not on being competitive.

Dealing with the organizational blockers – Innovation teams

At ImagineNation™ our experience has enabled us to understand and reduce the range of key common blockers to transformational and innovation-led change initiatives.

Where we support clients identify, and resolve and remove them by enabling and equipping innovation teams to:

  • Develop agile and innovation mindsets: building capability in safely exposing and disrupting rigid mindsets through customized mindset shifting, behavioral-based, skills development programs.
  • Understand the impact of the organization’s collective mindset: supporting teams to develop an empathic understanding of one another, then shifting how they feel and think to act differently, and cultivate the discomfort resilience when facing the challenges and failures in the innovation rollercoaster ride.
  • Enable leadership development: through educating, mentoring, and coaching leaders to grow their adaptive, collaborative, engaging, and innovative team leadership and membership capabilities.
  • Foster the development of an adaptive and innovative culture: by applying the cultural assessment and diagnostic processes that result in pragmatic culture change initiatives.
  • Ensure strategic alignment: sensing, perceiving, and developing a mutual focus, common language and understanding, and a collaborative networked way of working, that bridges the gap between the current and desired states.

Setting up an innovation team – the critical success factors

At ImagineNation™ we have also helped our clients identify, and embed the critical success factors, that enable innovation teams to drive and embed innovation-led change and transformational initiatives by ensuring:

  • Alignment to the mission, vision, purpose, values.
  • Strategic allocation of resources.
  • Leadership team sponsorship and mentorship.
  • Investment in team members and leader’s capability development.
  • Thinking big and focussing on clarifying and delivering future “fast forward” far-reaching solutions to highly impactful challenges.
  • Organization engagement and enrolment in implementing changes and creating, inventing, and delivering innovative solutions.
  • Lines of sight to stakeholders, eco-system players, and customers, taking an empathic value-adding perspective at all times.

Innovation teams – an unfreezing opportunity to co-create future-fit organizations

Embracing this type of collaborative approach creates an unprecedented opportunity for organizations, who have been upended as a result of the Covid-19 crisis, to develop a sense of urgency toward unfreezing and eliminating their corporate antibodies.

Empathizing with the range of challenges leaders are facing right now, where many are slowly waking up to a post-covid world, where there is an unprecedented and urgent opportunity to co-create a “new normal” that is well-designed to lift any of the emotional barriers to teamwork, locked-down relationships and online fatigue.

Opening the door to a new kind of co-creative, collaborative and cohesive team spirit that allows and encourages people to re-imagine, re-learn, reinvent and co-create new, fresh future fit, adaptive and innovative, people and customer-centric systems, structures, business models, and ecosystems.

All of which are mandatory for delivering future “fast forward” strategies for applying the collaborative and collective intelligence required for increasing value in innovative ways that people and customers appreciate and cherish, in ways we have not previously imagined, that connect with and contribute to, the good of the whole.

Find out about our learning products and tools, including The Coach for Innovators Certified Program, a collaborative, intimate, and deep personalized innovation coaching and learning program, supported by a global group of peers over 8-weeks, starting Tuesday, October 19, 2021.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of a human-centred approach and emergent structure (Theory U) to innovation, within your unique context. Find out more

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Avoid the Addition Bias

Avoid the Addition Bias

Guest Post from Paul Sloane

Have you noticed that almost every photo that you take with your camera or mobile phone can be improved by cropping?  As we take away extraneous background details, we bring the subject into clearer view.  The same is true in many other fields – taking things out can seriously improve performance.  But there is a strong human tendency to do the opposite – to add features rather than to subtract – even when subtraction is an easier and better solution.

Nature magazine recently published a paper with the headline – People Systematically Overlook Subtractive Changes.  The study was carried out by Adams, Converse, Hales and Klotz at the University of Virginia.  Here is an abstract of what they found.

‘We investigated whether people are as likely to consider changes that subtract components from an object, idea or situation as they are to consider changes that add new components. People typically consider a limited number of promising ideas in order to manage the cognitive burden of searching through all possible ideas, but this can lead them to accept adequate solutions without considering potentially superior alternatives. Here we show that people systematically default to searching for additive transformations, and consequently overlook subtractive transformations. Across eight experiments, with different conditions, participants were less likely to identify advantageous subtractive changes. Defaulting to searches for additive changes may be one reason that people struggle to mitigate overburdened schedules, institutional red tape and damaging effects on the planet.’  https://www.nature.com/articles/s41586-021-03380-y

In one experiment, people were asked to change a pattern on a grid of coloured squares so as to make it symmetrical.  Fully 78% chose to add squares even though taking away existing squares was an equally good solution.  In another study, participants were asked to improve an essay – 80% added material while only 16% cut words out.  We see something similar in the many books which could have been much more concise. They would have benefited from pruning, yet the author and editor chose to add rather than subtract.

It is generally agreed that the tax codes in most countries (and certainly in the USA and UK) are far too complex and provide many provisions and loopholes that can be exploited by clever accountants.  A simplified tax code would be easier to administer and would collect more revenue.  Yet each new finance minister tends to add new clauses and tax breaks rather than eliminating them.

Innovation efforts tend to follow similar lines.  When people are asked for ideas on how to improve a product or service, they typically add more features.  But many products suffer from feature bloat today – which makes them unwieldy and complex to use.  It is rare for people to suggest slimming down a product by eliminating little-used functions.  I dare say that your mobile device is overloaded with apps that are rarely used.

The next time you run a meeting to improve efficiency, processes, methods, products or services start by asking, ‘What can we take away?’  Crop the photo to make it better.

Image Credit: Pexels.com

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