Category Archives: Innovation

Don’t Be Strangled by Success

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Don't Be Strangled by Success

GUEST POST from Mike Shipulski

Success demands people do what they did last time.

Success blocks fun.

Success walls off all things new.

Success has a half-life that is shortened by doubling down.

Success eats novelty for breakfast.

Success wants to scale, even when it’s time to obsolete itself.

Success doesn’t get caught from behind, it gets disrupted from the bottom.

Success fuels the Innovator’s Dilemma.

Success has a short attention span.

Success scuttles things that could reinvent the industry.

Success frustrates those who know it’s impermanent.

Success breeds standard work.

Success creates fear around making mistakes.

Success loves a best practice, even after it has matured into bad practice.

Success doesn’t like people with new ideas.

Success strangles.

Success breeds success, right up until the wheels fall off.

Success is the antidote to success.

Image credit: Pixabay

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A People-First Perspective on Corporate Innovation

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A People-First Perspective on Corporate Innovation

GUEST POST from Stefan Lindegaard

As we ponder on corporate innovation, our minds often dart to the latest technologies, inventive solutions, or groundbreaking business models. While these components have their place, my 25-year journey, dotted with experiences from hundreds of innovation teams, has shown me a deeper truth: people form the core of corporate innovation. It is the individuals in an organization, their mental frameworks, and their team dynamics that truly drive innovation.

People-First Innovation: More Than Just Ideas and Tech

Innovation goes beyond simply developing new ideas or adopting the latest technologies. It’s about weaving the ethos of innovation into the fabric of our organizations. This means aligning innovation with our deeply-held values, principles, and strategic ambitions. It calls for a consistent commitment to continuous evolution, growth, and improvement.

A people-first approach stands at the heart of this innovation-friendly environment. This entails fostering a culture where creativity is celebrated, risk-taking is seen as courage, and learning from one’s actions is the norm. It requires an environment that champions psychological safety, a space where everyone feels comfortable voicing their ideas, taking calculated risks, and learning from their experiences, whether successful or not. In this environment, innovation is demystified and becomes a natural part of our day-to-day operations.

Leadership: Shaping a People-First Culture

Leaders play a pivotal role in molding a people-first culture. They have the responsibility to set the tone for an environment that cultivates innovation. This involves promoting open and respectful dialogue, appreciating the value of diverse viewpoints, and fostering collaborative and effective teamwork.

The challenge for leaders lies in harmonizing their attention between immediate operational tasks and the nurturing of this culture. It is common for leaders to become absorbed in the pressing tasks of today, inadvertently sidelining the equally important task of shaping tomorrow’s culture. To genuinely embrace a people-first approach, leaders need to prioritize building a supportive, innovation-friendly environment.

People: The Heart of Innovation

People are the driving force behind innovation. They generate the ideas, share them, evaluate them, and refine them into tangible, impactful outcomes. You can have the most brilliant minds in your organization, but without the conducive team dynamics to harness that intelligence, the innovation potential remains dormant.

The Innovation Ecosystem: A Collaborative Endeavor

Corporate innovation isn’t an isolated phenomenon confined within the walls of a company. It reaches out to external stakeholders – customers, partners, and even competitors. Innovation in today’s world is a collaborative endeavor, often taking place within intricate networks or ecosystems.

These ecosystems act as fertile grounds for the cross-pollination of diverse perspectives, varied knowledge bases, and a broad range of skills. This melting pot leads to more comprehensive and holistic solutions to complex problems. The interactions and collaborations within this ecosystem are the engines of innovation, highlighting the paramount importance of people and their relationships.

The Way Forward: Customizing Your Innovation Journey

Every organization is distinct, each with its unique set of values, principles, and strategic goals. Therefore, an approach to corporate innovation should be individually tailored to resonate with these unique characteristics.

In my experience, a people-first approach really works. It can be tough because it’s different from what most companies have been doing for years. But by putting people at the center and creating a supportive environment, companies can reach their full potential for innovation. Yes, it takes effort, but the results are worth it.

Remember, this is just one perspective in the vast and dynamic field of corporate innovation. It would be great to hear your thoughts on this people-first approach and your take on other key elements for successful corporate innovation.

The images in my original LinkedIn post give you a further idea of my perspectives on corporate innovation. Get in touch if you want to discuss ideas or learn together!

Image Credit: Pexels

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An Executive’s Guide for Market Adaptability and Goal-Based Alignment

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Shifting Sands

An Executive's Guide for Market Adaptability and Goal-Based Alignment

GUEST POST from Teresa Spangler

A rolling stone gathers no moss, but a business executive, unlike the stone, can’t just roll along. We’ve got to navigate the shifting sands of business markets while juggling not just two but a myriad of short-term and long-term goals. So, how do we get from being a ‘dazed and confused’ executive to a ‘smooth operator’? Buckle up; let’s embark on this wild ride together.

Welcome to the Quicksand!

Business markets these days change faster than a chameleon on a rainbow. Technology advances, consumer trends, competition – you name it. It’s like trying to build a sandcastle on quicksand. But with a strategic approach, even quicksand can become solid ground. Here’s how:

1. Turn into Business Chameleons

Agility is the still the new cool. Embrace it. An agile organization is like a well-oiled transformer, ready to change form and function with market trends. Bill Gates is known for being a long time agile leader. “Success today requires the agility and drive to rethink, reinvigorate, react, and reinvent.”  In the face of regenerative AI and so many technological advances this quote has never been truer!  Transforming your organization into business chameleon leaders could have significant benefits. You’re rarely left behind and always ready to grab new opportunities.

How to:

  • Promote a culture of flexibility: Encourage the “Yes, we can!” spirit.
  • Make innovation your best friend: Regular brainstorming sessions, innovation labs, or ‘Shark Tank’ style pitches can be fantastic.
  • Flex your strategies: Don’t stick to one path like a GPS with a weak signal. Adapt, change, and grow.

2. Balancing Act with Objectives

Picture this: You’re walking a tightrope, balancing a feather in one hand (short-term goal) and a bowling ball (long-term goal) in the other. Sounds tough? This scenario may be! So let’s come down to steadier grounds. Balancing short and long-term goals is an art and a science.

·      Strategic Planning and Prioritization

o  Planning is at the core of balancing short and long-term goals. It involves setting clear, measurable goals and creating a roadmap.

o  Begin with your long-term goals (3-5 years), and then break them down into shorter-term goals (1 year, quarterly, monthly). This way, you create a clear path towards your long-term vision.

o  Prioritize your goals based on their impact on your long-term objectives. This ensures you’re always working towards your big picture goals, even while tackling immediate tasks.

·      Flexible Resource Allocation

o  A flexible resource allocation strategy is key to balancing short and long-term goals.

o  Allocate resources (time, money, staff) to both short-term projects and long-term initiatives.

o  However, remain flexible and ready to reallocate resources as needed. For instance, you may temporarily divert more resources if a short-term opportunity arises that could greatly benefit the business.

·      Regular Progress Reviews

o  Regularly reviewing progress towards your goals is crucial.

o  Set specific milestones for both short-term and long-term goals. This will allow you to track progress and make necessary adjustments.

o  If you find you’re consistently missing short-term goals due to focusing too much on the long-term (or vice versa), it’s a sign that you need to reassess your balance and possibly adjust your strategy.

Balancing short-term and long-term goals is an ongoing process. It requires strategic planning, flexible resource allocation, and regular progress reviews. By employing these strategies, you can ensure your business stays focused on the present while keeping an eye on the future.

 Benefits:

  • Ensures survival today (short-term) and success tomorrow (long-term).
  • Enhances value for stakeholders.
  • Builds resilience in the organization.

Arm Yourself with Tools and Techniques

Like a Swiss army knife, these tools can get you out of any sticky situation:

  • Scenario Planning: Picture yourself as a fortune teller. Create different future scenarios based on market trends. Plan your strategies accordingly.
  • Key Performance Indicators (KPIs): These are your compasses in the business wilderness. They help you stay on track with both short and long-term goals.
  • Regular Strategy Reviews: Like annual medical check-ups, regular strategy reviews ensure your business is in good health and shape.
  • Stakeholder Engagement: This is not just a buzzword. Engage employees, customers, shareholders, etc. They provide valuable insights and help align business objectives.

3. Embracing Technological Disruption

In the business world, technology is the game-changer, the grand maestro orchestrating a symphony of innovation. For executives, it’s not just about staying up-to-date with the latest tech; it’s about anticipating the next ‘big thing’ and leveraging it to get an edge.

How to:

  • Build an innovation-focused IT team: Encourage them to explore emerging tech trends that can revolutionize your business.
  • Invest in training: Ensure your team has the skills to handle new technology.

Benefits:

  • Improved operational efficiency.
  • Greater customer satisfaction through personalized experiences.
  • Competitive advantage in the market.

4. Expansion into New Markets

Growing businesses often look to expand into new markets – it’s like exploring uncharted territories. It’s challenging but can be incredibly rewarding.

How to:

  • Research extensively: Understand the new market’s dynamics, customer behaviors, and potential competitors.
  • Adapt your product/service: Modify your offerings to cater to the needs of the new market.

Benefits:

  • Diversification of revenue streams.
  • Increased brand recognition and business growth.

5. Building Strategic Partnerships

Think of it as having a dance partner to help you waltz through the shifting sands. Strategic partnerships can provide resources, technology, or market access you don’t currently have.

How to:

  • Identify potential partners: Look for companies that complement your business and share your values.
  • Clearly define roles and objectives: Make sure both parties understand what they’re bringing to the table and what they expect in return.

Benefits:

  • Access to new resources, technology, or markets.
  • Shared risks and costs.

6. Customer-centric Approach

In a world where the customer is king, ignoring their needs is like shooting yourself in the foot. With every market shift, customer preferences change. It’s important to listen, learn, and adapt accordingly.

How to:

  • Gather feedback: Use surveys, interviews, or focus groups to understand your customer’s needs.
  • Incorporate feedback: Modify your products or services based on the insights gathered.

Benefits:

  • Increased customer loyalty and satisfaction.
  • Greater market share and profitability.

7. Sustainable Business Practices

The world is waking up to the importance of sustainability. And businesses are no different. Incorporating sustainable practices can help businesses stand out and thrive amidst market shifts.

How to:

  • Go green: Implement eco-friendly practices in your business operations.
  • Promote sustainability: Ensure that your business partners, suppliers, and customers know about your commitment to sustainability.

Benefits:

  • Enhanced brand image and reputation.
  • Attracting conscious consumers and, thus, increasing market share.

8. Effective Change Management

Change is scary. It’s the boogeyman under the business bed. But as the market shifts, change is inevitable. The key is managing it effectively so your business can adapt and your team is on board.

How to:

  • Communicate: Let your team know about upcoming changes and how it impacts them.
  • Train and support: Provide the necessary training and support to help your team adapt to the changes.

Benefits:

  • Smooth transition during periods of change.
  • Maintaining high morale and productivity levels in your team.

CASE STUDY EXAMPLES

Case Study: The Phoenix Rises

Remember Blockbuster? They were the big kid on the block in video rentals. Then, along came a little-known company called Netflix. Blockbuster didn’t adapt quickly, and we know how that story ends. Netflix, on the other hand, has continually adapted. They went from mailing DVDs to streaming, licensing content, and creating their own. It’s been quite the journey from the ‘little engine that could’ to the ‘big engine that did.’

Case Study: The Rise, Fall, and Rise Again of LEGO

LEGO, a beloved brand for many of us growing up, hit a wall in the early 2000s. Competition from video games and a lack of product focus almost led to their downfall. But they didn’t give up. LEGO turned things around by aligning their short-term and long-term goals, returning to their core product, and expanding into new ventures like movies and video games. It’s a testament to the fact that even when the sands shift beneath your feet, you can build a castle with the right strategies!

Case Study: The Digital Transformation of Domino’s Pizza

Once upon a time, Domino’s Pizza was just another pizza delivery company. But when online ordering began to gain traction, they seized the opportunity. They invested in their online ordering system and mobile app and embraced social media marketing. Today, Domino’s is seen as a tech-savvy pizza company. Their share price skyrocketed, and they’re now stiffly competing with Pizza Hut.

Case Study: Starbucks’ Embrace of Sustainability

Starbucks, one of the world’s largest coffee chains, took notice of the growing trend toward sustainability and decided to make a change. They’ve committed to reducing their environmental impact, from sustainable sourcing of their coffee to reducing waste. This commitment has helped Starbucks enhance its brand image and cater to environmentally conscious consumers.

Plazabridge Group Case Studies

The journey through the shifting sands of market change is daunting yet exciting. The real magic happens when we, as executives, adapt to these changes and ensure that our objectives align.

So, as you put on your boots to trudge through the sands, remember to keep your compass (goals) in hand, your team by your side, and your eyes on the horizon. And remember, the journey through the shifting sands is always easier when you’re not dragging your feet. So, let’s adapt, align, and conquer!

EMPLOYEES THE ENGINE TO YOUR BUSINESS

Let’s not forget, EMPLOYEES are not just cogs in the wheel. They’re the engine of your business. Engaging them in the efforts is like adding rocket fuel to your engine. They understand the ground realities, customer pain points, and operational hurdles. By involving them in decision-making, you benefit from their insights and build a more committed workforce. As the saying goes, “Alone we can do so little; together we can do so much.”

Staff engagement is like a secret weapon for businesses. It’s about creating an environment where employees feel valued, heard, and motivated to contribute their best. Here’s how you can tap into this powerful resource:

How to:

  • Encourage feedback: Let your team know their opinions matter. Whether through suggestion boxes, regular team meetings, or anonymous surveys, create channels for them to share their thoughts.
  • Involve them in decision-making: When making decisions that affect your team, include them. It could be through brainstorming sessions or by assigning them to task forces.
  • Recognize and reward: Appreciate the hard work and celebrate the wins. It could be a simple ‘thank you’ note or an employee of the month award. Recognition goes a long way in boosting morale and motivation.

Benefits:

  • Increased productivity: Employees who feel engaged and valued will likely be more productive.
  • Reduced turnover: Engaged employees are likelier to stick around, reducing the costs and disruptions associated with high staff turnover.
  • Better decision-making: By tapping into your team’s insights, you can make better-informed decisions.
  • Enhanced customer service: Happy employees often lead to happy customers. When your team is engaged, they’re more likely to deliver superior customer service.

So, there you have it, visionary leaders! An eight-step playbook to help you navigate the shifting sands of market changes. From being agile to aligning your goals, embracing technology to involving your team – it’s all about staying adaptable. As we journey through the shifting sands together, remember – it’s not just about surviving the change. It’s about thriving amidst it and becoming stronger on the other side. Now, let’s get out there and conquer those sands!

Navigating through the ever-shifting business sands can feel like being in constant flux. But as we’ve seen, by becoming agile, balancing objectives, embracing technological disruption, expanding into new markets, and building strategic partnerships, businesses don’t just survive but thrive. Yes, we all know, in the world of business, change is the only constant. With greater adaptability and alignment of goals, you can ride the waves of change to success. So, roll up your sleeves and get ready to dive into the dunes!

Image credit: Unsplash

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Reverse Innovation

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Reverse Innovation

GUEST POST from Mike Shipulski

Innovation is a result of accumulated knowledge acquired over decades that is made manifest with mundane means.

It can be helpful to understand the required mindset by working things backward.

If you want innovation, solve new problems.

If you want to solve new problems, wall off design space responsible for success.

Block the team from reusing the same old recipe for success so there will be discomfort.

Without discomfort, there can be no innovation. Seek it out.

Prohibit solutions that live in familiar design space to demand the product or service do new things.

When the product or service must do new things, new lines of customer goodness must be created.

To create new lines of customer goodness, you’ve got to look at new facets of the customers’ lives.

To look at new facets of the customers’ lives, look more broadly at the jobs customers want to do.

You can ask customers what new jobs they want to do, but they won’t be able to tell you.

When you want to understand which new jobs will change the game, watch the work.

When you watch the work, watch more than the work. Watch everything.

When you come back to the office with new jobs that will disrupt the industry, you will be misunderstood for at least a year.

Misunderstanding is a precursor to innovation. Seek it out.

Misunderstanding blocks support for new work, but at least you’ll know you’re on to something.

When you get no support for the new work, do it anyway.

Rinse and repeat, as needed.

Image credit: Pixabay

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Basketball, Banks and Banana Splits

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Is failure everywhere?

Basketball, Banks and Banana Splits

GUEST POST from Robyn Bolton

When asked to describe his test for determining what is and isn’t hard-core pornography, Supreme Court Justice Potter Stewart responded, “I know it when I see it.”

In that sense, pornography and failure may have a lot in common.

By accident, I spent the month of April thinking, writing (here and here), and talking about failure. Then, in the last week, a bank failed, two top-seeded sports teams were eliminated in the first round of the playoffs, and the New York Times wrote a feature article on the new practice of celebrating college rejections.

Failure was everywhere.

But was it?

SVB, Signature, First Republic – Failure.

On Monday, First Republic Bank became the third bank this year to fail. Like Silicon Valley Bank and Signature Bank, it met the definition of bank failure according to the FDIC – “the closing of a bank by a federal or state banking regulatory agency…[because] it is unable to meet its obligations to depositors and others.”

It doesn’t matter if the bank is a central part of the entrepreneurial ecosystem, is on the cutting edge of new financial instruments like cryptocurrency, or caters to high-net-worth individuals. When you give money to a bank, an institution created to keep your money safe, and it cannot give it back because it spent it, that is a failure.

Milwaukee Bucks – Failure?

Even if you’re not an NBA fan, you probably heard about the Milwaukee Bucks star Giannis Antetokounmpo’s interview after the team’s playoff elimination. 

Here’s some quick context – the Milwaukee Bucks had the best regular season record and were widely favored to win the title. Instead, they lost in Game 5 to the 8th-ranked Miami Heat. After the game, a reporter asked Antetokounmpo if he viewed the season as a failure, to which Antetokounmpo responded:

“It’s not a failure; it’s steps to success. There’s always steps to it. Michael Jordan played 15 years, won six championships. The other nine years was a failure? That’s what you’re telling me? It’s a wrong question; there’s no failure in sports.”

If you haven’t seen the whole clip, it’s worth your time:

The media went nuts, fawning over Antetokounmpo’s thoughtful and philosophical response, the epitome of an athlete who gives his all and is graceful in defeat. One writer even went so far as to proclaim that “Antetokounmpo showed us another way to live.”

But not everyone shared that perspective. In the post-game show, four-time NBA champion Shaquille O’Neal was one of the first to disagree,

“I played 19 seasons and failed 15 seasons; when I didn’t win it, it was a failure, especially when I made it to the finals versus the (Houston) Rockets and lost, made it to the finals for the fourth time with the (Los Angeles) Lakers and lost, it was definitely a failure.

.

I can’t tell everybody how they think, but when I watch guys before me, the Birds, the Kareems, and you know that’s how they thought, so that’s how I was raised.

.

He’s not a failure as a player, but is it a failure as a season? I would say yes, but I also like his explanation. I can understand and respect his explanation, but for me, when we didn’t win it, it was always my fault, and it was definitely a failure.”

Did Antetokounmpo fail?  Are the Bucks a failure? Was their season a failure?

It depends.

College Rejections – Not Failure

Failure is rarely fun, but it can be absolutely devastating if all you’ve ever known is success. Just ask anyone who has ever applied to college. Whether it was slowly opening the mailbox to see if it contained a big envelope or a small one or hesitatingly opening an email to get the verdict, the college application process is often the first time people get a taste of failure.

Now, they also get a taste of ice cream.

Around the world, schools are using the college application and rejection process as a learning experience:

  • LA: Seniors gather to feed their rejection letters into a shredder and receive an ice cream sundae. The student with the most rejections receives a Barnes & Noble gift card. “You have to learn that you will survive and there is a rainbow at the other end,” said one of the college counselors.
  • NYC: After adding their rejection letters to the Rejection Wall, students pull a prize from the rejection grab bag and enjoy encouraging notes from classmates like, “You’re too sexy for Vassar” or “You’ve been rejected, you’re too smart. Love, NYU.”
  • Sydney, Australia: a professor started a Rejection Wall of Fame after receiving two rejections in one day, sharing his disappointment with a colleague only to hear how reassured they were that they weren’t alone.

“I know it when I see it” – Failure

I still don’t know a single definition or objective test for failure.

But I do know that using “I’ll know it when I see it” to define failure is a failure. 

It’s a failure because we can define success and failure before we start. 

Sometimes failure is easy to define – if you are a bank and I give you money, and you don’t give it back to me with interest, that is a failure. Sometimes the definition is subjective and even personal, like defining failure as not making the playoffs vs. not winning a championship, or not applying to a school vs. not getting in.

Maybe failure is everywhere. Maybe it’s not.

I’ll know it when I define it.

Image credit: Pixabay

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Mission Critical Doesn’t Mean What You Think it Does

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Mission Critical Doesn't Mean What You Think it Does

GUEST POST from Geoffrey A. Moore

God bless NASA for giving us the phrase “mission critical,” and God bless The Princess Bride for teaching us that not all words mean what we think they do.

In the case of mission-critical, specifically, the term has two distinct connotations, each of which leads to a distinctively different management priority.

1. Must achieve this outcome to succeed. This is what most people first think of when they hear the phrase. We will put a man on the moon and bring him back by the end of the decade. Anything that is on the critical path to that objective is mission critical.

2. Must not fall below this standard or we will be disqualified. This refers to a host of other things that, if not done properly, could have catastrophic consequences for the mission. Securing adequate funding, managing finances carefully, acquiring and maintaining proper facilities, and complying with pertinent regulations all come under this heading. You get no prize for doing any of these things right, but there can be a whopping penalty for getting them wrong.

When mission-critical equates to achieving success, the goal is to allocate the maximum amount of resources to the activity in question because it is the source of highest return. Indeed, it is your whole reason to be. Often in this situation there is no fixed upper boundary as to how much success can be achieved, so more is always going to be better here. That is why managers seeking budget for their efforts like to position them as mission-critical.

When mission-critical equates to disqualification risk, however, this approach backfires. That’s because there is a natural human tendency in risk-bearing situations to over-allocate resources as a hedge against what potentially could be a catastrophic failure. No one wants to get blamed for anything like this. Thus there is almost always an unproductive use of resources associated with these workloads and processes.

The proper goal for managing disqualification risk is to deploy the least amount of resources needed to achieve an acceptable level of risk, understanding that risk itself can never be eliminated entirely. To do this requires investing both in governance systems and in cultural discipline—the better the systems, the more disciplined the culture, the fewer the resources will be required.

Entrepreneurial cultures who grew up with the mantra “We don’t need no stinkin’ systems” will find it hard to execute this playbook, but until they do, they will be unable to scale. Conversely, risk-averse cultures who are unwilling to even approach the efficient frontier of risk will also fail here as well. You cannot compete effectively if a host of your best players are tied up on the sidelines. In short, there is no substitute for getting disqualification risk right, and successful organizations will testify this is always a work in progress.

So the next time you hear the word mission-critical, perk your ears up and apply this filter. Whatever is under discussion, for sure you are going to want to do this thing right. But before that, make sure you are doing the right thing.

That’s what I think. What do you think?

Image Credit: Pixabay

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“I don’t know,” is a clue you’re doing it right

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“I don’t know,” is a clue you’re doing it right

GUEST POST from Mike Shipulski

If you know how to do it, it’s because you’ve done it before. You may feel comfortable with your knowledge, but you shouldn’t. You should feel deeply uncomfortable with your comfort. You’re not trying hard enough, and your learning rate is zero.

Seek out “don’t know.”

If you don’t know how to do it, acknowledge you don’t know, and then go figure it out. Be afraid, but go figure it out. You’ll make mistakes, but without mistakes, there can be no learning.

No mistakes, no learning. That’s a rule.

If you’re getting pressure to do what you did last time because you’re good at it, well, you’re your own worst enemy. There may be good profits from a repeat performance, but there is no personal growth.

Why not find someone with “don’t know” mind and teach them?

Find someone worthy of your time and attention and teach them how. The company gets the profits, an important person gets a new skill, and you get the satisfaction of helping someone grow.

No learning, no growth. That’s a rule.

No teaching, no learning. That’s a rule, too.

If you know what to do, it’s because you have a static mindset. The world has changed, but you haven’t. You’re walking an old cowpath. It’s time to try something new.

Seek out “don’t know” mind.

If you don’t know what to do, it’s because you recognize that the old way won’t cut it. You know have a forcing function to follow. Follow your fear.

No fear, no growth. That’s a rule.

Embrace the “don’t know” mind. It will help you find and follow your fear. And don’t shun your fear because it’s a leading indicator of novelty, learning, and growth.

Image credit: Pixabay

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How to Fail Your Way to Success

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How to Fail Your Way To Success

GUEST POST from Robyn Bolton

“Rapid Unscheduled Disassembly”

It’s a meme and my new favorite euphemism for getting dumped/fired (as in, “There was a rapid unscheduled disassembly of our relationship.”  Thank you, social media, for this gem)

It’s also spurred dozens of conversations with corporate leaders and innovation teams about the importance of defining success, the purpose of experiments, and the necessity of risk. 

Define Success so You Can Identify Failure

The dictionary defines “fail (verb)” as “be unsuccessful in achieving one’s goal.”

But, as I wrote last week, using your definition of success to classify something as a failure assumes you defined success correctly.

Space X didn’t define success as carrying “two astronauts from lunar orbit to the surface of the moon,” Starship’s ultimate goal. 

It defined success in 3 ways:

  • Big picture (but a bit general) – Validating “whether the design of the rocket system is sound.”
  • Ideal outcome – “Reach an altitude of 150 miles before splashing down in the Pacific Ocean near Hawaii 90 minutes [after take-off].”
  • Base Case – Fly far enough from the launchpad and long enough to generate “data for engineers to understand how the vehicle performed.”

By defining multiple and internally consistent types of success, SpaceX inspired hope for the best and set realistic expectations. And, if the rocket exploded on the launchpad? That would be a failure.

Know What You Need to Learn so You Know What You Need to Do

This was not the first experiment SpaceX ran to determine “whether the design of the rocket system was sound.”  But this probably was the only experiment they could run to get the data they needed at this point in the process.

You can learn a lot from lab tests, paper prototypes, and small-scale experiments. But you can’t learn everything. Sometimes, you need to test your idea in the wild.

And this scares the heck out of executives.

As the NYT pointed out, “Big NASA programs like the Space Launch System…are generally not afforded the same luxury of explode-as-you-learn. There tends to be much more testing and analysis on the ground — which slows development and increases costs — to avoid embarrassing public failures.”

Avoiding public failure is good. Not learning because you’re afraid of public failure is not.

So be clear about what you need to learn, all the ways you could learn it, and the trade-offs of private, small-scale experiments vs. large-scale public ones. Then make your choice and move forward.

Have Courage. Take a Risk

“Every great achievement throughout history has demanded some level of calculated risk, because with great risk comes great reward,” Bill Nelson, NASA Administrator.

“Great risk” is scary. Companies do not want to take great risks (see embarrassing public failure).

“Calculated risk” is smart. It’s necessary. It’s also a bit scary.

You take a risk to gain something – knowledge, money, recognition. But you also create the opportunity to lose something. And since the psychological pain of losing is twice as powerful as the pleasure of gaining, we tend to avoid risk.

But to make progress, you must take a risk. To take a risk, you need courage.

And courage is a skill you can learn and build. For many of us, it starts with remembering that courage is not the absence of fear. It is the choice to take action despite fear. 

When faced with a risk, face it. Acknowledge it and how you feel. Assess it by determining the best, worst, and most likely scenarios. Ask for input and see it from other people’s perspectives. Then make your choice and move forward.

How to know when you’ve successfully failed

Two quotes perfectly sum up what failure en route to success is:

“It may look that way to some people, but it’s not a failure. It’s a learning experience.”- Daniel Dumbacher, executive director of the American Institute of Aeronautics and Astronautics and a former high-level NASA official.

“Would it have been awesome if it didn’t explode? Yeah. But it was still awesome.” – Launch viewer Lauren Posey, 34.

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Embrace the Innovation Hate

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Embrace the Innovation Hate

GUEST POST from Greg Satell

“Don’t worry about people stealing your ideas,” said the computing pioneer Howard Aiken. “If your ideas are any good, you’ll have to ram them down people’s throats.” The truth is that any idea important enough to be valuable will be disruptive enough to inspire significant opposition to it ever gaining traction.

This phenomenon is often known as the Semmelweis Effect, after the Hungarian physician who pioneered hand washing in hospitals. Unfortunately, the medical establishment rejected his ideas and antiseptic procedures didn’t come into common use decades later. Millions of people died needlessly.

Yet as I’ve previously explained, much of the blame lays at Semmelweis’s door. Instead of taking into account valid criticisms of how he collected and communicated his data, he railed against the establishment, became a pariah and lost all credibility. The truth is that we need our critics, if for no other reason than that they have the power to save us from ourselves.

Exposing Flaws In Your Idea

One of the most effective programs for helping to bring discoveries out of the lab is I-Corps. First established by the National Science Foundation (NSF) to help recipients of SBIR grants identify business models for scientific discoveries, it has been such an extraordinary success that the US Congress has mandated its expansion across the federal government.

Based on Steve Blank’s lean startup methodology, the program aims to transform scientists into entrepreneurs. It begins with a presentation session, in which each team explains the nature of their discovery and its commercial potential. It’s exciting stuff, pathbreaking science with real potential to truly change the world.

Inevitably, during this initial session, they are asked, “how many customers have you talked to?” and, just as inevitably, their answer comes up woefully short. They are often yelled at and ordered to “get out of the building and talk to customers.” For many, it is a dressing down that they will never forget.

Ironically, much of the success of the I-Corps program is due to these early sessions. Once the entrepreneurs realize that they are on the wrong track, they embark on a crash course of customer discovery, interviewing dozens — and sometimes hundreds — of customers in search of a business model that actually has a chance of succeeding.

Make no mistake, every idea is flawed. As Steve Blank likes to say, “no business plan survives first contact with a customer.” So you want to expose as many flaws as you can before that happens.

Identifying Shared Values

In 1992, during the war in Bosnia, massive student protests broke out in Serbia. For 26 days, they demanded an end to the war and for the country’s authoritarian leader, Slobodan Milošević, to resign. Eventually, summer came, the students went home and little, if anything, was accomplished.

“These were very ‘Occupy’ type of protests,” Srdja Popović, one of the student leaders would later tell me,” where we occupied the five biggest universities and lived there in our little islands of common sense with intellectuals and rock bands while the rest of the country was more or less supportive of Milošević’s idea.”

Yet much like the I-Corps entrepreneurs, the activists learned from the experience. “We began to understand that staying in your little blurb of common sense was not going to save the country,” Popović remembers. In later years, the activists would learn to tailor their messages specifically to less educated rural Serbians who were turned off by the anti-war protests.

In much the same way, when developing a new product, it is often better to start with a minimum viable product rather than a full-featured prototype. You do this not so people can tell you how much they love your idea, but so they can tell you what they hate it and why. You have to get out of your own “little island” to find what people truly value.

They Can Send People Your Way

In the early hours of December 11, 2013, special police forces descended into the streets of Kyiv, Ukraine to violently assault peaceful activists protesting the Yanukovych regime. Known for their brutality, the units, called Berkut, cleared the streets and sent those gathered running to the shelter to the nearby St. Michaels Cathedral.

It proved to be a turning point, but not the one that Yanukovych expected. Mustafa Nayyem, who helped spark and then lead the protests, told me that the protests were losing steam and the brutal actions of the regime threw the support of the country their way. Yanukovych was forced out of office a few months later.

Often, your most fierce opponents can be your greatest asset. In his efforts to reform the Pentagon in the 1980s, Colonel John Boyd would start by doing low-key briefings to peers and then move on to congressional staffers. As his ideas gained steam, high-ranking generals would try to crush his efforts. Inevitably, they would overreach and he would gain even more support.

The key to leveraging your opposition is to not attack or even address them directly. Start by building the support of those who are already likely to be excited by the idea. As you gain traction, others will notice and join in. Eventually, your haters will feel they need to do something drastic and that will send even more people your way.

Whenever You Have A Big Idea, Someone’s Not Going To Like It

In researching my book, Cascades, I found that every successful transformational effort had a plan to overcome opposition. They didn’t dismiss their haters, but studied them, learned from them and were able to turn the disparagement to their own advantage. As the pressure increased, their opponents inevitably make a huge mistake that would turn the tide.

This is, of course, obvious in political and social movements, but I’ve found that it is just as important in corporate and organizational transformations. Make no mistake, if you want to drive anything more than incremental change, someone isn’t going to like it and they will work to undermine your efforts anyway they can. That is just a simple fact of life.

It is also something you can use to your advantage. Those who oppose your idea can point out flaws you may have missed. You can fix them. They help you expose underlying values that others may share as well. You can work to address them. As you build support, they are likely to lash out, creating an opening for you to win the day.

All too often, we end up preaching to the choir instead of venturing out of the church and mixing with the heathens. That’s how change efforts fail. So don’t ignore your haters. Embrace them. Learn from them. They can provide the key to driving transformation forward.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

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Top 10 Human-Centered Change & Innovation Articles of May 2023

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Top 10 Human-Centered Change & Innovation Articles of May 2023Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are May’s ten most popular innovation posts:

  1. A 90% Project Failure Rate Means You’re Doing it Wrong — by Mike Shipulski
  2. ‘Innovation’ is Killing Innovation. How Do We Save It? — by Robyn Bolton
  3. Sustaining Imagination is Hard — by Braden Kelley
  4. Unintended Consequences. The Hidden Risk of Fast-Paced Innovation — by Pete Foley
  5. 8 Strategies to Future-Proofing Your Business & Gaining Competitive Advantage — by Teresa Spangler
  6. How to Determine if Your Problem is Worth Solving — by Mike Shipulski
  7. Sprint Toward the Innovation Action — by Mike Shipulski
  8. Moneyball and the Beginning, Middle, and End of Innovation — by Robyn Bolton
  9. A Shortcut to Making Strategic Trade-Offs — by Geoffrey A. Moore
  10. 3 Innovation Types Not What You Think They Are — by Robyn Bolton

BONUS – Here are five more strong articles published in April that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last three years:

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