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Author Archives: Greg Satell
GUEST POST from Greg Satell It’s hard to find anyone who wouldn’t agree that Microsoft’s 2001 antitrust case was a disaster for the company. Not only did it lose the case, but it wasted time, money and—perhaps most importantly—focus on … Continue reading
GUEST POST from Greg Satell When Steve Jobs returned to Apple in 1997, one of the first things he did was develop a marketing campaign to rebrand the ailing enterprise. Leveraging IBM’s long running “Think” campaign, Apple urged its customers … Continue reading
Here’s What Makes the Difference GUEST POST from Greg Satell The conservative columnist John Podhoretz recently took to the New York Post to denounce the plotline of Disney’s new miniseries The Falcon and the Winter Soldier. In particular, he took … Continue reading
GUEST POST from Greg Satell Look at anyone who has truly changed the world and they encountered significant resistance. In fact, while researching my book Cascades, I found that every major change effort, whether it was a political revolution, a … Continue reading
GUEST POST from Greg Satell The Covid-19 pandemic demanded we transform across multiple planes. Businesses had to abruptly shift to empower remote work. Professionals were suddenly trading commutes and in-person meetings for home schooling and “Zoom fatigue.” Leaders needed to … Continue reading
GUEST POST from Greg Satell It’s become strangely fashionable for digerati to mourn the death of innovation. “There’s nothing new,” has become a common refrain for which they blame venture capitalists, entrepreneurs and other digerati they consider to be less … Continue reading
GUEST POST from Greg Satell It’s no accident that Mary Shelley’s novel, Frankenstein, was published in the early 19th century, at roughly the same time as the Luddite movement was gaining momentum. It was in that moment that people first … Continue reading
GUEST POST from Greg Satell Anybody who has waited for a traffic light to change, in the middle of the night at an empty intersection, knows the urge to rebel. There is always a tension between order and freedom. While … Continue reading