Author Archives: Greg Satell

About Greg Satell

Greg Satell is a popular speaker and consultant. His latest book, Cascades: How to Create a Movement That Drives Transformational Change, is available now. Follow his blog at Digital Tonto or on Twitter @Digital Tonto.

Four Innovation Ecosystem Building Blocks

GUEST POST from Greg Satell It’s hard to find anyone who wouldn’t agree that Microsoft’s 2001 antitrust case was a disaster for the company. Not only did it lose the case, but it wasted time, money and—perhaps most importantly—focus on … Continue reading

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Why Change Must Be Built on Common Ground

GUEST POST from Greg Satell When Steve Jobs returned to Apple in 1997, one of the first things he did was develop a marketing campaign to rebrand the ailing enterprise. Leveraging IBM’s long running “Think” campaign, Apple urged its customers … Continue reading

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We Were Wrong About What Drove the 21st Century

GUEST POST from Greg Satell Every era contains a prism of multitudes. World War I gave way to the “Roaring 20s” and a 50-year boom in productivity. The Treaty of Versailles sowed the seeds to the second World War, which … Continue reading

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Not Everyone Can Transform Themselves

Here’s What Makes the Difference GUEST POST from Greg Satell The conservative columnist John Podhoretz recently took to the New York Post to denounce the plotline of Disney’s new miniseries The Falcon and the Winter Soldier. In particular, he took … Continue reading

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Outsmarting Those Who Want to Kill Change

GUEST POST from Greg Satell Look at anyone who has truly changed the world and they encountered significant resistance. In fact, while researching my book Cascades, I found that every major change effort, whether it was a political revolution, a … Continue reading

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Preparing for Organizational Transformation in a Post-COVID World

GUEST POST from Greg Satell The Covid-19 pandemic demanded we transform across multiple planes. Businesses had to abruptly shift to empower remote work. Professionals were suddenly trading commutes and in-person meetings for home schooling and “Zoom fatigue.” Leaders needed to … Continue reading

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Digital Era Replaced by an Age of Molecular Innovation

GUEST POST from Greg Satell It’s become strangely fashionable for digerati to mourn the death of innovation. “There’s nothing new,” has become a common refrain for which they blame venture capitalists, entrepreneurs and other digerati they consider to be less … Continue reading

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We Need a More Biological View of Technology

GUEST POST from Greg Satell It’s no accident that Mary Shelley’s novel, Frankenstein, was published in the early 19th century, at roughly the same time as the Luddite movement was gaining momentum. It was in that moment that people first … Continue reading

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To Change the World You Must First Learn Something About It

GUEST POST from Greg Satell Anybody who has waited for a traffic light to change, in the middle of the night at an empty intersection, knows the urge to rebel. There is always a tension between order and freedom. While … Continue reading

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Competing in a New Era of Innovation

GUEST POST from Greg Satell In 1998, the dotcom craze was going at full steam and it seemed like the entire world was turning upside down. So people took notice when economist Paul Krugman wrote that “by 2005 or so, … Continue reading

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