Category Archives: Digital Transformation

The Digital Revolution Has Been A Giant Disappointment

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The Digital Revolution Has Been A Giant Disappointment

GUEST POST from Greg Satell

One of the most often repeated episodes in the history of technology is when Steve Jobs was recruiting John Sculley from his lofty position as CEO at Pepsi to come to Apple. “Do you want to sell sugar water for the rest of your life,”Jobs asked, “or do you want to come with me and change the world?”

It’s a strange conceit of digital denizens that their businesses are something nobler than other industries. While it is true that technology can do some wonderful things, if the aim of Silicon Valley entrepreneurs was truly to change the world, why wouldn’t they apply their formidable talents to something like curing cancer or feeding the hungry?

The reality, as economist Robert Gordon explains in the The Rise and Fall of American Growth, is that the measurable impact has been relatively meager. According to the IMF, except for a relatively short burst in growth between 1996 and 2004, productivity has been depressed since the 1970s. We need to rethink how technology impacts our world.

The Old Productivity Paradox

In the 1970s and 80s, business investment in computer technology was increasing by more than 20% per year. Strangely though, productivity growth had decreased during the same period. Economists found this turn of events so strange that they called it the productivity paradox to underline their confusion.

The productivity paradox dumbfounded economists because it violated a basic principle of how a free market economy is supposed to work. If profit seeking businesses continue to make substantial investments, you expect to see a return. Yet with IT investment in the 70s and 80s, firms continued to increase their investment with negligible measurable benefit.

A paper by researchers at the University of Sheffield sheds some light on what happened. First, productivity measures were largely developed for an industrial economy, not an information economy. Second, the value of those investments, while substantial, were a small portion of total capital investment. Third, businesses weren’t necessarily investing to improve productivity, but to survive in a more demanding marketplace.

Yet by the late 1990s, increased computing power combined with the Internet to create a new productivity boom. Many economists hailed the digital age as a “new economy” of increasing returns, in which the old rules no longer applied and a small initial advantage would lead to market dominance. The mystery of the productivity paradox, it seemed, had been solved. We just needed to wait for the technology to hit critical mass.

The New Productivity Paradox

By 2004, the law of increasing returns was there for everyone to see. Google already dominated search, Amazon ruled e-commerce, Apple would go on to dominate mobile computing and Facebook would rule social media. Yet as the dominance of the tech giants grew, productivity would once again fall to depressed levels.

Yet today, more than a decade later, we’re in the midst of a second productivity paradox, just as mysterious as the first one. New technologies like mobile computing and artificial intelligence are there for everyone to see, but they have done little, if anything, to boost productivity.

At the same time the power of digital technology is diminishing. Moore’s law, the decades old paradigm of continuous doubling in the power of computer processing is slowing down and soon will end completely. Without advancement in the underlying technology, it is hard to see how digital technology will ever power another productivity boom.

Considering the optimistic predictions of digital entrepreneurs like Steve Jobs, this is incredibly disappointing. Compare the meager eight years of elevated productivity that digital technology produced with the 50-year boom in productivity created in the wake of electricity and internal combustion and it’s clear that digital technology simply doesn’t measure up.

The Baumol Effect, The Clothesline Paradox and Other Headwinds

Much like the first productivity paradox, it’s hard to determine exactly why the technological advancement over the last 15 years has amounted to so little. Most likely, it is not one factor in particular, but the confluence of a number of them. Increasing productivity growth in an advanced economy is no simple thing.

One possibility for the lack of progress is the Baumol effect, the principle that some sectors of the economy are resistant to productivity growth. For example, despite the incredible efficiency that Jeff Bezos has produced at Amazon, his barber still only cuts one head of hair at a time. In a similar way, sectors like healthcare and education, which require a large amount of labor inputs that resist automation, will act as a drag on productivity growth.

Another factor is the Clothesline paradox, which gets its name from the fact that when you dry your clothes in a machine, it figures into GDP data, but when you hang them on a clothesline, no measurable output is produced. In much the same way, when you use a smartphone to take pictures or to give you directions, there is considerable benefit that doesn’t result in any financial transactions. In fact, because you use less gas and don’t develop film, GDP decreases somewhat.

Additionally, the economist Robert Gordon, mentioned above, notes six headwinds to economic growth, including aging populations, limits to increasing education, income inequality, outsourcing, environmental costs due to climate change and rising household and government debt. It’s hard to see how digital technology will make a dent in any of these problems.

Technology is Never Enough to Change the World

Perhaps the biggest reason that the digital revolution has been such a big disappointment is because we expected the technology to largely do the work for us. While there is no doubt that computers are powerful tools, we still need to put them to good use and we have clearly missed opportunities in that regard.

Think about what life was like in 1900, when the typical American family didn’t have access to running water, electricity or gas powered machines such as tractors or automobiles. Even something simply like cooking a meal took hours of backbreaking labor. Yet investments in infrastructure and education combined with technology to produce prosperity.

Today, however, there is no comparable effort to invest in education and healthcare for those who cannot afford it, to limit the effects of climate change, to reduce debt or to do anything of anything of significance to mitigate the headwinds we face. We are awash in nifty gadgets, but in many ways we are no better off than we were 30 years ago.

None of this was inevitable, but the somewhat the results of choices that we have made. We can, if we really want to, make different choices in the days and years ahead. What I hope we have learned from our digital disappointments is that technology itself is never enough. We are truly the masters of our fate, for better or worse.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

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48-hour Flash Sale on Charting Change Hardcover

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with Free Shipping Worldwide*

48-hour Flash Sale on Charting Change Hardcover

Wow! Exciting news!

From now until midnight EST on July 21, 2023 you can get the hardcover version of my latest best-selling book Charting Change for 50% off! (USE CODE FLS23 at checkout)

AND

From now until July 28, 2023 you can get the digital version (eBook) for only $12.99!

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The 50% off hardcover offer is valid until midnight July 21, 2023 (USE CODE FLS23 at checkout)
  • The $12.99 eBook offer is valid until July 28, 2023

Click here to get either deal

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for selected English-language Palgrave eBooks and is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.

39 Digital Transformation Hacks

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39 Digital Transformation Hacks

GUEST POST from Stefan Lindegaard

Here you get 39 hacks that can help yourself and your organization in its digital transformation efforts. The hacks are divided into these six main categories:

  1. Corporate Mindset
  2. Personal Leadership / Executives
  3. People – Mindset, Skills and Toolbox
  4. Organizational Structures and Processes
  5. Networking and Ecosystems
  6. Tools

This is work in progress and Grimur Fjeldsted, my co-author and partner at Transform XO and myself are very open to your feedback and input. Get in touch!

Here we go with the hacks.

1. Corporate Mindset

Strategy for a digital world: Your company needs new approaches to strategy that must be rooted in the belief that there is no such thing as a digital strategy; just strategy in a digital world. Besides crucial digital focus, your strategy approach must also be built on speed and flexibility which means that you must listen, adapt, experiment and execute better and faster than ever before – and than what your competition does.

Profitability: Digital acceleration should be geared towards driving economic benefits aimed of keeping – or developing – a healthy culture of profitability. So focus on growth and profitability and know that when setting up something new, it does not always mean that the old is bad. The key is to know the gaps and build the bridges.

Create a vision statement: You need a vision statement in order to build the narrative for the digital transformation your organization must undertake. Build upon the visions you already have in place, but have in mind that you need to think as if you are already in a digital world.

Align digital efforts to vision and overall corporate strategy: Executives – and later on their teams and the rest of the organization – need to think of digitalization as a tool to reach the goals stated in the corporate strategy – short, mid and long-term.

Ride the waves of merging industries: Exponential growth, mergers of technologies and disruption created by new business models will change the supply and value chains that make up the industries as we know them today. This will happen faster in some industries than others, but every company need to prepare themselves to be disrupted. Digital is a key enabler.

Be competitively unpredictable: Either your industry stays the same or it will be disrupted significantly in the coming years. The challenge is that you don’t know which scenario wins, so you need to prepare the organization to face either option. Agility is key for this. If you decide to be proactive on this and if you read the merging of industries right, you are on the way to become competitively unpredictable.

Develop the digital compass: Knowing where to go in the digital world is one of the biggest challenges. In this context, you must look at digital for operational elements as well as digital for transformation/innovation efforts. This covers all aspects of digital from social media, e-commerce, digital life to big data, artificial intelligence and IoT. It is difficult developing a digital compass so be ready to experiment to find the right way forward for your organization.

Step up the communication efforts: You have to develop a common understanding and a common language around digital transformation. Build your communication strategy on the above efforts.

2. Personal Leadership / Executives

Go from doing digital to being digital: Internal and external forces with a special focus on the shifts in customer expectations require new approaches for dealing with digital. Did you company react to these changes by doing digital or by being digital? Getting to know your patterns of action will help you on the long journey of understanding what digital transformation really is about.

Know the leadership challenges: Who leads on digital in your organization? Is digital leadership spread across silos, functions and business units or is it unified? Who has the ownership of the touch-points in the customer, supplier, innovation and other journeys? Do you have the capabilities and infrastructure to be data-driven or do you rely on your gut instincts? If the leadership team does not get this, all other efforts will be in vain.

Build a core team and give executives skin in the game: Set up a small core team with a mix of top level executives (at best led by the CEO him or herself) and people with the right mindset and skills towards digitalization. This team must make things happen and the key elements are to set the direction, build the belief and remove the obstacles for digital transformation. Don’t turn this into a talk, talk committee. It has to be action-driven and people – including the executives – need to be hold accountable for its success.

Focus on the root causes, not the barriers: Too many executives and their chosen teams keep fighting the barriers, but they will not go away if you don’t attack the root causes. Root causes are different for each organization. Know yours.

Bring Emotional Intelligence (EQ) into digital efforts: Develop your ability to have successful conversations with others, up, down, sideways, inside and outside the organization. The ability to empathize impacts employee engagement, retention and performance and it is critical to good teamwork. It it also critical for customer engagement and ecosystem driven innovation. This is about interacting rather than managing. It is important today and even more so in a growing digital world.

Identify the heroes and make space for the first rebels: Who sounds the alarm horn, when the rest of the organization steers towards the abyss? You need to identify the heroes who really make a difference for your digital transformation and you must beware that many of the future heroes might have the label of being a rebel today. Once you know what to look for in people and later on who the heroes are, make sure they are close to your inner circle.

Build belief, instill a sense of urgency: First, the executives and their teams must believe – and upgrade their own mindset and competences. Then, they must build belief within the organization and external stakeholders. Communication including networking and stakeholder management is key. The paradox is that this must be done with a sense of urgency that very few people can understand.

Manage speed plus complexity: Today, we all try to handle speed, but in the near future it will also be about handling complexity. The rising complexity gives leaders headaches, and thereby resistance to take the first steps towards change. Establish a collective realization to embrace change og listen and adapt much more dramatically than ever before. Maybe AI will soon help us on this.

3. People – Mindset, Skills and Toolbox

Asses your digital maturity: You need to assess not only the organizational maturity but also your personal maturity for digitalization. Once you know your starting point as well as your objectives, it becomes easier to develop in the right direction. You can find many assessment tools online although it can take some time finding one that works for you. We are working on this.

Know your network and skills: Assess your network and skills with regards to the elements that are the most important for your work and career issues today and in the near future. If you read this, you already know that digital is important. The next questions to consider are how you can grow your network in this direction and context.

Learn in new ways: You need to challenge yourself constantly in the next couple of years in order to keep up with the best – or just stay relevant. You can do this through reverse mentoring, taking classes at platforms like Singularity and Udacity and by expanding your network in directions that works for your new future. As a starter, you could look into exponential growth and how this brings along merging technologies and even industries.

Embrace the positive aspects: There are so many public perspectives on digitalization and they are both positive and negative. If you want to prosper in this new era, you must embrace the positive aspects and explore the opportunities while still keeping a healthy balance by having a realistic view and understanding of the less positive consequences. And remember that the worst you can do is to do nothing at all.

4. Organizational Structures and Processes

New ways of working: Explore the “new” ways of working which often includes buzz words such as lean, agile, experimentation, MVP, holocracy, RACI and boss-less management. Adapt the ways that can work within your organization and experiment on how to bring the past and future together.

Don’t act like a startup: You are not one, but you should still adopt a beginner’s mindset. This means you need to look at things with a fresh perspective, stay curious and be open for experimentation while learning from the failures that come along with experimentation.

Experiment, implement and standardize on digitalization: Set up small teams that work in new ways, capture the lessons learned from successes as well as failures and communicate strategically about this. Build from this to float more projects into the organization and consider establishing a new competence center. Validate and standardize well consolidated working methods across the corporation and focus on the next development.

Break down silos, review governance structures: Internal resistance is often caused by business units and functions that are working towards different objectives. This will be a major issue with digitalization as it has strong impact across the board. Assess the processes, policies and systems that prevent success in this context. Update.

Educate in new ways: Forget Harvard, INSEAD, London Business School and all the other business schools that are rooted in the last century. Ok, that might be a tad too much, but you should definitely find ways to complement traditional training and educational efforts with the offerings by the likes of Singularity University and Udacity. Learn by doing and train the trainers.

Work with HR – when/if they are ready: Most HR teams lack a strategic role when it comes to corporate transformation, digitalization and innovation. This is a paradox as everyone agrees that people are the key element here. This has to change and the core team need to help them upgrade their capabilities in this context. If successful, HR becomes a powerful partner as they have a strong influence on corporate training including the executive level.

Don’t go full frontal with learning activities: Before you push learning, use 3-6 months to influence the executives by sharing short pieces of information and insights that fit their specific situation and objectives in the context of digital transformation. Build further on this to help them develop their own ideas on how digital can help their personal agendas. Then, develop a program to upgrade their mindset, skills and toolbox (and for their key people and teams). Make it action-driven.

Note: several of the below hacks on networks and ecosystems are also highly relevant to organizational structures and processes.

5. Networking and Ecosystems

Digital business models are platforms based on networks and communities: Products have features, platforms have communities and networks. Platforms are connected, collaborative and scalable. You do not have to replace your current business models based on products as the digital business models often live alongside the traditional ones (at least for now). The key is to learn the new rules of strategy based on a platform-driven world or begin planning your exit.

Develop a networked business structure: A next generation organization is highly networked. It is plugged into physical as well as virtual assets and resources and entrepreneurial and industrial ecosystems on a global scale. The external strategic stakeholders (current and potential) must be identified and mapped based on their role in the value chain, business model ecosystem and/or supply chain. Better interaction and flow across ecosystems must be enabled.

The internal networked business structure: The same as the above needs to be done internally where the focus is also to break down silos. Here it is critical to know how to navigate the fine line between the existing corporate culture and the different culture that is often needed for a successful transformation. A mindset upgrade program must be initiated in this context, and key internal resources should get their feet wet fast.

Form a strategic alliance with IT: You cannot do it without them. But make sure IT also sees opportunities that everyone can pursue together rather than just risk that IT wants to shut down.

Be the accelerator for your ecosystems: Strive to become the accelerator that brings together your ecosystems and takes the lead in developing the services, processes and products needed for everyone to win with digitalization.

Win early and reap the benefits: The key benefit of being perceived as the thought/action leader within your industry and the preferred partner of choice within your (innovation) ecosystems is that your organization get the first look on new opportunities as well as the important heads-up on new directions within the industry.

Work with multi-layered approaches: Today, networking and ecosystems is not just organizations with its teams and people working with other organizations and their teams and people to form ecosystems. It is also the digital and virtual infrastructures of these companies and ecosystems. Furthermore, we need to have in mind that competition today is not between two or more companies, but between two or more ecosystems.

6. Tools

Current versus new services, systems and tools: What is already in place to facilitate digital transformation? How do we learn what else is needed? How do we get the new things and how do we bridge the new and the existing in ways that build competitive advantages? Getting the overview here is a job for the top executives. You might need new tools just to get this overview.

Tap into existing structures and opportunities for digital development: Many companies and service providers have been working on digital transformation for years. Just think of Watson in general (and their narrow approaches towards health and law) and the new partnership between IBM and Salesforce with regards to digital-driven sales structures. As above, you first need the overview and then you find out how to tap into what is already on the market and link this with your own efforts.

Metrics and KPI’s in a digital world: Many traditional metrics are outcome-driven in the sense that they are based on 1-3 year old decisions and the actions taken around these decisions. In the future, we need to balance traditional metrics and KPI’s with new ones that focus more on behavior in order to provide an overview of the corporate capabilities and a sense of the direction that the organization and its partners is taking. This is important in order to facilitate much faster strategy development processes and even faster responses to the markets.

Harness the power of big data: This will be the starting point for many organizations. You can start start small by forming data collection and insight teams and build up your analytical capabilities. But starting small does not mean that you should not invest heavily in this. If you are at this stage, you are years behind and you have to catch up fast.

Use digital to work smarter, not harder: What good are all the tools if they do not enable your organization to work smarter rather than harder?

Thanks!

Image Credit: Unsplash

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Ridiculous Discount on Charting Change eBook

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Ridiculous Discount on Charting Change eBook

Wow! Exciting news!

From now until July 28, 2023 you can get the digital version (eBook) of my latest best-selling book Charting Change for only $12.99!

Sorry, unfortunately this sale doesn’t have a discount on the hardcover.

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid until July 28, 2023 on the eBook only

Click here to get this eBook deal

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for selected English-language Palgrave eBooks and is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.

Top 10 Human-Centered Change & Innovation Articles of June 2023

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Top 10 Human-Centered Change & Innovation Articles of June 2023Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are June’s ten most popular innovation posts:

  1. Generation AI Replacing Generation Z — by Braden Kelley
  2. Mission Critical Doesn’t Mean What You Think it Does — by Geoffrey A. Moore
  3. “I don’t know,” is a clue you’re doing it right — by Mike Shipulski
  4. 5 Tips for Leaders Navigating Uncertainty – From Executives at P&G, CVS, Hannaford, and Intel — by Robyn Bolton
  5. Reverse Innovation — by Mike Shipulski
  6. Change Management Best Practices for Maximum Adoption — by Art Inteligencia
  7. Making Employees Happy at Work — by David Burkus
  8. 4 Things Leaders Must Know About Artificial Intelligence and Automation — by Greg Satell
  9. Be Human – People Will Notice — by Mike Shipulski
  10. How to Fail Your Way to Success — by Robyn Bolton

BONUS – Here are five more strong articles published in May that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last three years:

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True Transformation Goes Across Not Top-Down Or Bottom-Up

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True Transformation Goes Across Not Top-Down Or Bottom-Up

GUEST POST from Greg Satell

In a disruptive era, the only viable strategy is to adapt and that is especially true today. With change seeming to accelerate with each passing year, every organization must transform itself. Those who are unable to change often find that they are unable to compete and soon disappear altogether.

There has been a long running debate about whether change should be top-down or bottom-up. Some say that true change can only take hold if it comes from the top and is pushed through the entire organization. Others argue that you must first get buy-in from the rank-and-file before any real change can take place.

As I explain in Cascades, the truth is that transformation isn’t top-down or bottom-up, but happens from side-to-side. Change never happens all at once and can’t simply be willed into existence. It can only happen when people truly internalize and embrace it. The best way to do that is to empower those who already believe in change to bring in those around them

Identify your Apostles

All too often, change initiatives start with a big kickoff meeting and communication campaign. That’s almost always a mistake. In every organization, there are different levels of enthusiasm to change. Some will be ready to jump on board, but others will be vehemently opposed. To them, change is a threat.

So starting off with a big bang may excite some supporters, but it will also mobilize the opposition, who will try to undermine the effort—either actively or passively—before you have the chance to gain momentum. Before you know it, your initiative loses steam and change dies with it.

So a better strategy is to start by identifying your apostles—people who are already excited about the possibilities for change. For example, when Barry Libenson first started his movement to transform Experian’s digital infrastructure from a traditional architecture to the cloud, he didn’t announce a big campaign right away. Instead, he found early allies that he could start with.

They weren’t enough to drive change throughout the organization, of course, but they did allow him to start small-scale initiatives, such as building internal API’s. The success of those brought in others, who brought in others still.

Don’t Try To Convince — Empower

Anybody who has ever been married or had kids knows how difficult it can be to identify even a single person of something. Trying to convince hundreds or even thousands is truly a fool’s errand, which is why those kickoff meetings and communication campaigns have so little effect. Everybody brings their own biases and prejudices.

However, once you’ve identified your apostles, you can empower them to bring in others around them. Unlike top-down or bottom-up efforts, people generally have a pretty good idea which of their peers may be receptive. As the network theorist Duncan Watts put it to me, viral cascades are largely the result of “easily influenced people influencing other easily influenced people.”

The revolutionary movement Otpor put this principle to work through its strategy of recruit-train-act in their effort to bring down the Serbian dictator Slobodan Milošević. First, they would recruit new members, usually through tactics like pranks and street theatre. Then they would train those recruits. Finally, they would encourage new members to take an action, no matter how small, because action is how people take ownership of a movement.

Wyeth Pharmaceuticals took a similar approach in its effort to bring lean manufacturing techniques to 17,000 employees in its manufacturing operation. Rather than try to indoctrinate everyone all at once, it started with just a few teams in a few plants. Once those initiatives were successful, other teams were brought into the fold.

In both cases, the results were extraordinary. Within a few years, Milošević was ousted and would later die in his prison cell at The Hague. Wyeth Pharmaceuticals would cut costs by 25% within a year (the company was later sold to Pfizer).

Constrain Your Movement With Values

While peer-to-peer movements can be immensely powerful, they can also spin dangerously out of control. The Occupy movement, to take just one example, inspired thousands of people in over 951 cities across 82 countries to protest income inequality, but then fizzled out almost as fast. It accomplished little, if anything.

In a similar vein, Circuit City’s Superstore electronic store format spread like wildfire in the 1980s and gained a well-earned reputation for exceptional service. As Jim Collins reported in Good to Great, the company went to great trouble and expense to ensure that its salespeople were factory-trained. By 2000, however, the firm began to falter. It went bankrupt in 2008.

In both cases, a failure to indoctrinate values was at the core of the collapse. The Occupy protesters, while passionate, were also often vulgar and undisciplined, which turned off many others sympathetic to their cause. For Circuit City, investing in training was a strategy, not a core value, and was easily abandoned when profit margins were under pressure.

Values are important not because they are nice things to say, but because they represent constraints. If you value inclusiveness, you don’t shout down those that don’t agree with you and turn off others that do in the process. If you value service, then investing in training is more than just a line item on an income statement.

Make no mistake. Values, if they are to be anything more than platitudes, always come with costs. If you are unwilling to incur those costs, then it isn’t something you truly value.

Surviving Victory

In 2004 and 2005, I found myself in the middle of Ukraine’s Orange Revolution. At the heart of the issue was a falsified election and millions took to the streets to see that the rightful president, Viktor Yushchenko, was put in power. Yet even though it was truly a grassroots movement, its ethos was top-down.

“In 2005 everybody just disappeared and let Yushchenko do what he wanted,” Vitaliy Sych, editor of the popular newsmagazine Novoye Vremya, told me. “They thought he was some kind of magician and things were going to happen right away.” The movement soon flamed out and Ukraine descended once again into chaos.

In 2013, a similar uprising, called Euromaidan, erupted in Ukraine. But this time, rather than centered on any one person or objective, the movement was rooted in adopting European values. While the country still faces significant challenges, democratic norms are no longer in question. Its most recent election saw a peaceful transfer of power, rather than turmoil.

Irving Wladawsky-Berger made a similar point about IBM’s historic turnaround in the 1990s. “Because the transformation was about values first and technology second, we were able to continue to embrace those values as the technology and marketplace continued to evolve,” he told me.

That’s what’s key to successful transformations. The answer doesn’t lie in any specific strategy or initiative, but in how people are able to internalize the need for change and transfer ideas through social bonds. A leader’s role is not to plan and direct action, but to inspire and empower belief.

— Article courtesy of the Digital Tonto blog
— Image credit: Pexels

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An Executive’s Guide for Market Adaptability and Goal-Based Alignment

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Shifting Sands

An Executive's Guide for Market Adaptability and Goal-Based Alignment

GUEST POST from Teresa Spangler

A rolling stone gathers no moss, but a business executive, unlike the stone, can’t just roll along. We’ve got to navigate the shifting sands of business markets while juggling not just two but a myriad of short-term and long-term goals. So, how do we get from being a ‘dazed and confused’ executive to a ‘smooth operator’? Buckle up; let’s embark on this wild ride together.

Welcome to the Quicksand!

Business markets these days change faster than a chameleon on a rainbow. Technology advances, consumer trends, competition – you name it. It’s like trying to build a sandcastle on quicksand. But with a strategic approach, even quicksand can become solid ground. Here’s how:

1. Turn into Business Chameleons

Agility is the still the new cool. Embrace it. An agile organization is like a well-oiled transformer, ready to change form and function with market trends. Bill Gates is known for being a long time agile leader. “Success today requires the agility and drive to rethink, reinvigorate, react, and reinvent.”  In the face of regenerative AI and so many technological advances this quote has never been truer!  Transforming your organization into business chameleon leaders could have significant benefits. You’re rarely left behind and always ready to grab new opportunities.

How to:

  • Promote a culture of flexibility: Encourage the “Yes, we can!” spirit.
  • Make innovation your best friend: Regular brainstorming sessions, innovation labs, or ‘Shark Tank’ style pitches can be fantastic.
  • Flex your strategies: Don’t stick to one path like a GPS with a weak signal. Adapt, change, and grow.

2. Balancing Act with Objectives

Picture this: You’re walking a tightrope, balancing a feather in one hand (short-term goal) and a bowling ball (long-term goal) in the other. Sounds tough? This scenario may be! So let’s come down to steadier grounds. Balancing short and long-term goals is an art and a science.

·      Strategic Planning and Prioritization

o  Planning is at the core of balancing short and long-term goals. It involves setting clear, measurable goals and creating a roadmap.

o  Begin with your long-term goals (3-5 years), and then break them down into shorter-term goals (1 year, quarterly, monthly). This way, you create a clear path towards your long-term vision.

o  Prioritize your goals based on their impact on your long-term objectives. This ensures you’re always working towards your big picture goals, even while tackling immediate tasks.

·      Flexible Resource Allocation

o  A flexible resource allocation strategy is key to balancing short and long-term goals.

o  Allocate resources (time, money, staff) to both short-term projects and long-term initiatives.

o  However, remain flexible and ready to reallocate resources as needed. For instance, you may temporarily divert more resources if a short-term opportunity arises that could greatly benefit the business.

·      Regular Progress Reviews

o  Regularly reviewing progress towards your goals is crucial.

o  Set specific milestones for both short-term and long-term goals. This will allow you to track progress and make necessary adjustments.

o  If you find you’re consistently missing short-term goals due to focusing too much on the long-term (or vice versa), it’s a sign that you need to reassess your balance and possibly adjust your strategy.

Balancing short-term and long-term goals is an ongoing process. It requires strategic planning, flexible resource allocation, and regular progress reviews. By employing these strategies, you can ensure your business stays focused on the present while keeping an eye on the future.

 Benefits:

  • Ensures survival today (short-term) and success tomorrow (long-term).
  • Enhances value for stakeholders.
  • Builds resilience in the organization.

Arm Yourself with Tools and Techniques

Like a Swiss army knife, these tools can get you out of any sticky situation:

  • Scenario Planning: Picture yourself as a fortune teller. Create different future scenarios based on market trends. Plan your strategies accordingly.
  • Key Performance Indicators (KPIs): These are your compasses in the business wilderness. They help you stay on track with both short and long-term goals.
  • Regular Strategy Reviews: Like annual medical check-ups, regular strategy reviews ensure your business is in good health and shape.
  • Stakeholder Engagement: This is not just a buzzword. Engage employees, customers, shareholders, etc. They provide valuable insights and help align business objectives.

3. Embracing Technological Disruption

In the business world, technology is the game-changer, the grand maestro orchestrating a symphony of innovation. For executives, it’s not just about staying up-to-date with the latest tech; it’s about anticipating the next ‘big thing’ and leveraging it to get an edge.

How to:

  • Build an innovation-focused IT team: Encourage them to explore emerging tech trends that can revolutionize your business.
  • Invest in training: Ensure your team has the skills to handle new technology.

Benefits:

  • Improved operational efficiency.
  • Greater customer satisfaction through personalized experiences.
  • Competitive advantage in the market.

4. Expansion into New Markets

Growing businesses often look to expand into new markets – it’s like exploring uncharted territories. It’s challenging but can be incredibly rewarding.

How to:

  • Research extensively: Understand the new market’s dynamics, customer behaviors, and potential competitors.
  • Adapt your product/service: Modify your offerings to cater to the needs of the new market.

Benefits:

  • Diversification of revenue streams.
  • Increased brand recognition and business growth.

5. Building Strategic Partnerships

Think of it as having a dance partner to help you waltz through the shifting sands. Strategic partnerships can provide resources, technology, or market access you don’t currently have.

How to:

  • Identify potential partners: Look for companies that complement your business and share your values.
  • Clearly define roles and objectives: Make sure both parties understand what they’re bringing to the table and what they expect in return.

Benefits:

  • Access to new resources, technology, or markets.
  • Shared risks and costs.

6. Customer-centric Approach

In a world where the customer is king, ignoring their needs is like shooting yourself in the foot. With every market shift, customer preferences change. It’s important to listen, learn, and adapt accordingly.

How to:

  • Gather feedback: Use surveys, interviews, or focus groups to understand your customer’s needs.
  • Incorporate feedback: Modify your products or services based on the insights gathered.

Benefits:

  • Increased customer loyalty and satisfaction.
  • Greater market share and profitability.

7. Sustainable Business Practices

The world is waking up to the importance of sustainability. And businesses are no different. Incorporating sustainable practices can help businesses stand out and thrive amidst market shifts.

How to:

  • Go green: Implement eco-friendly practices in your business operations.
  • Promote sustainability: Ensure that your business partners, suppliers, and customers know about your commitment to sustainability.

Benefits:

  • Enhanced brand image and reputation.
  • Attracting conscious consumers and, thus, increasing market share.

8. Effective Change Management

Change is scary. It’s the boogeyman under the business bed. But as the market shifts, change is inevitable. The key is managing it effectively so your business can adapt and your team is on board.

How to:

  • Communicate: Let your team know about upcoming changes and how it impacts them.
  • Train and support: Provide the necessary training and support to help your team adapt to the changes.

Benefits:

  • Smooth transition during periods of change.
  • Maintaining high morale and productivity levels in your team.

CASE STUDY EXAMPLES

Case Study: The Phoenix Rises

Remember Blockbuster? They were the big kid on the block in video rentals. Then, along came a little-known company called Netflix. Blockbuster didn’t adapt quickly, and we know how that story ends. Netflix, on the other hand, has continually adapted. They went from mailing DVDs to streaming, licensing content, and creating their own. It’s been quite the journey from the ‘little engine that could’ to the ‘big engine that did.’

Case Study: The Rise, Fall, and Rise Again of LEGO

LEGO, a beloved brand for many of us growing up, hit a wall in the early 2000s. Competition from video games and a lack of product focus almost led to their downfall. But they didn’t give up. LEGO turned things around by aligning their short-term and long-term goals, returning to their core product, and expanding into new ventures like movies and video games. It’s a testament to the fact that even when the sands shift beneath your feet, you can build a castle with the right strategies!

Case Study: The Digital Transformation of Domino’s Pizza

Once upon a time, Domino’s Pizza was just another pizza delivery company. But when online ordering began to gain traction, they seized the opportunity. They invested in their online ordering system and mobile app and embraced social media marketing. Today, Domino’s is seen as a tech-savvy pizza company. Their share price skyrocketed, and they’re now stiffly competing with Pizza Hut.

Case Study: Starbucks’ Embrace of Sustainability

Starbucks, one of the world’s largest coffee chains, took notice of the growing trend toward sustainability and decided to make a change. They’ve committed to reducing their environmental impact, from sustainable sourcing of their coffee to reducing waste. This commitment has helped Starbucks enhance its brand image and cater to environmentally conscious consumers.

Plazabridge Group Case Studies

The journey through the shifting sands of market change is daunting yet exciting. The real magic happens when we, as executives, adapt to these changes and ensure that our objectives align.

So, as you put on your boots to trudge through the sands, remember to keep your compass (goals) in hand, your team by your side, and your eyes on the horizon. And remember, the journey through the shifting sands is always easier when you’re not dragging your feet. So, let’s adapt, align, and conquer!

EMPLOYEES THE ENGINE TO YOUR BUSINESS

Let’s not forget, EMPLOYEES are not just cogs in the wheel. They’re the engine of your business. Engaging them in the efforts is like adding rocket fuel to your engine. They understand the ground realities, customer pain points, and operational hurdles. By involving them in decision-making, you benefit from their insights and build a more committed workforce. As the saying goes, “Alone we can do so little; together we can do so much.”

Staff engagement is like a secret weapon for businesses. It’s about creating an environment where employees feel valued, heard, and motivated to contribute their best. Here’s how you can tap into this powerful resource:

How to:

  • Encourage feedback: Let your team know their opinions matter. Whether through suggestion boxes, regular team meetings, or anonymous surveys, create channels for them to share their thoughts.
  • Involve them in decision-making: When making decisions that affect your team, include them. It could be through brainstorming sessions or by assigning them to task forces.
  • Recognize and reward: Appreciate the hard work and celebrate the wins. It could be a simple ‘thank you’ note or an employee of the month award. Recognition goes a long way in boosting morale and motivation.

Benefits:

  • Increased productivity: Employees who feel engaged and valued will likely be more productive.
  • Reduced turnover: Engaged employees are likelier to stick around, reducing the costs and disruptions associated with high staff turnover.
  • Better decision-making: By tapping into your team’s insights, you can make better-informed decisions.
  • Enhanced customer service: Happy employees often lead to happy customers. When your team is engaged, they’re more likely to deliver superior customer service.

So, there you have it, visionary leaders! An eight-step playbook to help you navigate the shifting sands of market changes. From being agile to aligning your goals, embracing technology to involving your team – it’s all about staying adaptable. As we journey through the shifting sands together, remember – it’s not just about surviving the change. It’s about thriving amidst it and becoming stronger on the other side. Now, let’s get out there and conquer those sands!

Navigating through the ever-shifting business sands can feel like being in constant flux. But as we’ve seen, by becoming agile, balancing objectives, embracing technological disruption, expanding into new markets, and building strategic partnerships, businesses don’t just survive but thrive. Yes, we all know, in the world of business, change is the only constant. With greater adaptability and alignment of goals, you can ride the waves of change to success. So, roll up your sleeves and get ready to dive into the dunes!

Image credit: Unsplash

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Top 10 Human-Centered Change & Innovation Articles of May 2023

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Top 10 Human-Centered Change & Innovation Articles of May 2023Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are May’s ten most popular innovation posts:

  1. A 90% Project Failure Rate Means You’re Doing it Wrong — by Mike Shipulski
  2. ‘Innovation’ is Killing Innovation. How Do We Save It? — by Robyn Bolton
  3. Sustaining Imagination is Hard — by Braden Kelley
  4. Unintended Consequences. The Hidden Risk of Fast-Paced Innovation — by Pete Foley
  5. 8 Strategies to Future-Proofing Your Business & Gaining Competitive Advantage — by Teresa Spangler
  6. How to Determine if Your Problem is Worth Solving — by Mike Shipulski
  7. Sprint Toward the Innovation Action — by Mike Shipulski
  8. Moneyball and the Beginning, Middle, and End of Innovation — by Robyn Bolton
  9. A Shortcut to Making Strategic Trade-Offs — by Geoffrey A. Moore
  10. 3 Innovation Types Not What You Think They Are — by Robyn Bolton

BONUS – Here are five more strong articles published in April that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last three years:

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A Tipping Point for Organizational Culture

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A Tipping Point for Organizational Culture

GUEST POST from Janet Sernack

Like millions of others globally, I watched with fascination, the sensational and striking spectacle of the ceremony, significant symbolism, spectacular artifacts, and rituals at the recent King of England’s majestic coronation. At the same time, I allowed my mind to wander and wondered how this visually stunning and unrivaled British ceremony would impact the nations and realms’ culture and leadership, today and in the future, wondering if, indeed, it is at a cultural tipping point.

Where it is believed, by some, that the coronation made “two statements of great importance for today’s world about the place of religion in public life and the importance and meaning of the nation”. Acknowledging that such a monumental and marvelous event is indicative of a cultural tipping point, not only for the people it embraces but also for organizations, nations, and realms as a whole, to search for what is meaningful and valued by its people.

Making the connection

My mind wandered and made some obvious connections between the core and common elements that embody both organizational, and national cultural realms – the values, beliefs, assumptions, and mindsets that drive key behaviors and deliver the common implicit messages. As well as the disciplined systems and processes that deliver the results, the rituals that are enacted, and finally, the artifacts whose symbols represent what the culture values.

Maintaining relevance and engagement 

Like the monarchy, what do organizations need to do to maintain relevance and engagement to thrive in unstable and uncertain times, especially when their existence and legacies are being questioned and evaluated by the people they serve?

At a pivotal time when new sets of global, societal, and organizational demands are being made, largely as a result of the fourth industrial revolution, encompassing the convergence of exponential technologies impacting all of us globally.

At the same time, we are all still affected by the consequences of the global pandemic-induced lockdowns, impacting every fabric of our social and civic structures in our world today.

A case study for leveraging cultural tipping points differently 

The coronation of King Charles III provides us with a great case study of an outstanding and remarkable display of English cultural attributes.

This enables us to ask some serious questions about how national and organizational cultures and leadership in times of exponential change, like today, might thrive with uncertainty and co-create solutions to some of the most complex global challenges, by leveraging the range of cultural tipping points differently.

A range of organizational cultural tipping points

We are in effect, experiencing globally a range of cultural tipping points:

  1. At the macro level, according to a recent article here in Australia, where King Charles still resides as our head of state, the local SMH states that this realm is in a state of flux:

“The King is head of state in 15 countries. More than half of the so-called “realm states” are in the Caribbean and most of them are bailing out. Barbados two years ago, Jamaica probably next year. Belize, Grenada, Saint Vincent and the Grenadines are planning their exit as well”.

  1. At the micro level, according to Mc Kinsey & Co, in a recent article “New Leadership for a new era of thriving organizations” stated that organizations and leadership are also in a state of flux:

“Organizations such as Allianz, Haier, Microsoft, and Nucor are transforming their industries with a new organizational approach that seeks to be open, fluid, and adaptable; unleashes the collective energy, passion, and capabilities of its people; reimagines strategy; and focuses on delivering greater value to all stakeholders”.

“Their cultures support a more open, collaborative, and emergent way of working. And the shift to this new kind of model changes the way businesspeople must lead”.

Going back to culture and leadership fundamentals

Because culture and leadership are, according to Edgar H. Schein “two sides of the same coin and cannot understand one without the other” we have to be in charge and focused to intentionally, constructively, and creatively manage their interdependence.

He also states that culture matters because it is a “powerful, tacit, and often unconscious set of forces that determine both our individual and collective behaviors, ways of perceiving, thought patterns, and values”.

If we do not intentionally and strategically take charge, focus, and leverage these forces, we will simply always be at the effect of them, as they take us down the path of least resistance, remain implicit, and will not deliver the results we want and need in a disruptive world.

Going back to culture and leadership fundamentals

Because culture and leadership are, according to Edgar H. Schein “two sides of the same coin and cannot understand one without the other” we have to be in charge and focused to intentionally, constructively, and creatively manage their interdependence.

He also states that culture matters because it is a “powerful, tacit, and often unconscious set of forces that determine both our individual and collective behaviors, ways of perceiving, thought patterns, and values”.

If we do not intentionally and strategically take charge, focus, and leverage these forces, we will simply always be at the effect of them, as they take us down the path of least resistance, remain implicit, and will not deliver the results we want and need in a disruptive world.

Sharing the key messages

My mind then wandered and considered what might be the key messages being communicated by this incredible series of marvelous events, and wondered how relevant and engaging they might be to people today:

  • A coronation signals the conferment of God’s grace upon a ruler,
  • A coronation appoints the king as the Supreme Governor of the Church of England,
  • A coronation is a joyous and celebratory event.

Back to the SMH “The people got what they wanted. The cheers in the Mall, the boulevard built for the adoration of royalty, were real, even if the masses were down on those for the Queen’s Jubilee.”

Impacting the future

It remains to be seen if this powerful, majestic, memorable, and significant once-in-a-lifetime ceremonial event will ultimately help unify or divide the English realm. Which it seems, is facing its own range of unique challenges and a controversial cultural tipping point, ultimately and seriously impacting its future viability.

Back to the SMH “But Charles’s big show might be his last great day. The last dance of a wheeling, brilliant circus that has entertained and beguiled but which soon enough, in its distant realms, will stutter and shrink and reel no more.”

Why does this matter?

This matters today because we are individually, and collectively at a range of social, civic, and organizational cultural tipping points.

Where our organization and leaders are also dancing many of our “last dances”, and “stutter and shrink and reel nor more” because, according to some, we are not strategically focussed on leveraging the culture and leadership basics:

  • Implicitly clarifying values that focus on delivering value that improves the quality of people’s lives that they appreciate and cherish and explicitly making them an active part of corporate life.
  • Ensuring that leaders role model and enact behaviors that demonstrate the values in action, where people are accountable and rewarded by rigorous systems and supportive disciplined, and agile processes.
  • Co-creating powerful sets of rituals, symbols, and artifacts, aligned to the values, that deliver the “new architectures” to create permission, safety, and trust that drive collaboration, experimentation, innovation, inclusion, and sustainability.
  • Communicating engaging and inclusive messages that resonate creativity, respect, and appreciation for people, profit, and the planet.

Shifting the organizational cultural tipping points

It’s time to transform leadership to transform organizations, in ways that are self-aware and inspiring, meaningful and purposeful, equitable and sustainable, with increasing speed, resilience, and efficiency to guide organizational cultures and leadership that:

  • Helps people navigate and balance in-person and remote work, be mentally healthy and well, and make the way for both applied AI and human skills development.
  • Develops new rules for attracting and retaining people, close the capability chasm and walk the talent tightropes to better equip, empower and harness people’s harness collective intelligence to make both the organization and the world better places.
  • Creates, invents, and innovates new ways of thinking, and acting that ultimately shift the range of cultural tipping points to meet new sets of global, societal, and organizational demands and challenges emerging in the 21st century, and lets go of what is no longer relevant to better serve humanity as a whole.

Find out more about our work at ImagineNation™

Find out about our collective, learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack, is a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, which can be customised as a bespoke corporate learning program.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and upskill people and teams and develop their future fitness, within your unique innovation context. Find out more about our products and tools.

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Save on Charting Change Digitally for Two Weeks

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Charting Change for an Outstanding 2023

Wow! Exciting news!

From now until May 26, 2023 you can get the digital version (eBook) of my latest best-selling book Charting Change for only $16.99!

Sorry, unfortunately this sale doesn’t have a discount on the hardcover.

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid until May 26, 2023 on the eBook only

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Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for selected English-language Springer & Palgrave softcovers and eBooks and is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.