Tag Archives: Books

Audacious

How Humans Win in an AI Marketing World

Exclusive Interview with Mark Schaefer

Mark W SchaeferThe rise of artificial intelligence (AI) has led to a tsunami of AI-generated content, and according to Gemini these are some of the concerns for marketers:

  • Erosion of Brand Authenticity: AI can generate marketing copy, social media posts, and even personalized emails. The fear is that over-reliance on AI-generated content could lead to a loss of genuine brand voice and connection with customers, making marketing feel impersonal and manufactured.
  • Decreased Content Quality and Creativity: While AI can produce grammatically correct and seemingly relevant content, it may struggle with nuanced storytelling, truly innovative ideas, and emotionally resonant messaging that connects deeply with human audiences. This could lead to a decline in the overall quality and impact of marketing content.
  • Over-Saturation of Generic Content: If many marketers use similar AI tools and prompts, there’s a risk of the internet becoming flooded with repetitive and unoriginal content. This could make it harder for brands to stand out and capture attention in a crowded digital landscape.
  • Misuse for Deceptive Marketing Tactics: AI could be used to create highly targeted but deceptive marketing campaigns, such as generating fake reviews, creating convincing but misleading product descriptions, or even impersonating real people or brands. This could erode consumer trust and damage the reputation of ethical marketing practices.
  • Loss of Control Over Brand Messaging: While AI can assist with content creation, marketers may find it challenging to maintain complete control over the messaging and tone of AI-generated content. This could lead to inconsistencies in branding and potentially even PR crises if the AI produces something inappropriate or off-brand.


Now that we’ve got the ironic bit out of the way of asking AI to tell us what marketers have to fear from AI (in italics), let’s dive into the heart of this article and hear from the humans.

The Audaciousness of Humans

I had the opportunity recently to interview Mark Schaefer, a globally-acclaimed author, keynote speaker, and marketing consultant. He is a faculty member of Rutgers University and one of the top business bloggers and podcasters in the world. Audacious: How Humans Win in an AI Marketing World is his eleventh book, exploring how companies can create more effective marketing by being audacious.

Below is the text of my interview with Mark and a preview of the kinds of insights you’ll find in Audacious presented in a Q&A format:

1. We are seeing a marketing evolution from messages to stories, agree or disagree? Or is the evolution to something else?

This is an interesting question. Marketing is about creating customers. Our ability to do that has been dramatically changed by technology.

Let’s say 50 years ago, messages and taglines were about our only options. Advertising is expensive. Space was limited.

But in the Internet age, we have virtually unlimited space to tell a story at no cost. And stories can be created by anyone. I think the evolution of marketing right now is when we can do something so worthy, so memorable, so useful, that our customers can’t wait to tell the stories for us.

2. What impact are we seeing from AI on marketing?

There are two types of marketing – performance and brand marketing.

Performance marketing is about repetitive acts like ads that create traffic for the top of the funnel. These activities will almost certainly be dominated by AI.

Brand marketing creates meaning – an emotional expectation for your company or product. In this respect, AI can still have a major impact on creativity and planning, but I forecast that there will still be a human role to play for years to come.

The most effective connections still come from relationships with people!

3. Product, service, solution, experience… In today’s world, which is the most important?

The beauty of our world is that it is filled with people who have diverse perspectives and needs! Some people might buy on value, some might buy on performance, or even the status they feel when they own a product.

However, at the very highest level, I think experience is an interesting opportunity for brands. Let’s look at Patagonia, for example, it does not product the cheapest clothes, or the most functional or beautiful. But the brand MEANS something to a devoted fans because of a shared experience or responsible outdoor recreation.

4. With people drowning in content, how are marketers supposed to reach their target customers?

This question really cuts the heart of my research and writing over the last 15 years and it is the theme of my new book Audacious: How Humans Win in an AI Marketing World.

The book reveals research that shows that the vast majority of marketing and advertising is boring and ineffective and AI is making it more so. I would say we are in a pandemic of dull.

Competent doesn’t cut it. Competent is ignorable. So we need to ignite human creativity in a new way by disrupting traditions and norms. Changing HOW we tell a story. Changing WHERE we tell a story. Changing WHO tells the story.

It is time for audacity in our marketing. That is the only way we’ll cut through the clutter to be seen and heard. Audacity is now a survival skill.

5. Shock and Awe, which one should marketers focus on and why?

Audacious: How Humans Win in an AI Marketing WorldI actually address both of these in the new book!

Awe is an under-appreciated source of success in marketing. It’s not just about something that is vast and overwhelming. It can be something as simple as bringing people together in a meaningful new way that creates a shared experience. Wouldn’t it be amazing if people added more awe to their marketing?

Shock is also an overlooked idea. I don’t mean being offensive or reckless, but just waking up the sense to something completely different. A good example of this is Liquid Death, the fastest-growing beverage brand in America.

Nobody calls their product “Death.” So right from the start they have your attention. Their advertising features water boarding and kids chugging glasses of sugar. It is difficult to watch. But you don’t forget it, either.

6. You’re in charge of marketing the iPhone 17 and it’s basically the same as the iPhone 16, except now it’s available in Magenta. How would you change the marketing for a product that basically hasn’t changed?

This product introduction might actually work, but not for everyone.

You might recall that Apple introduced a black “U2” iPod many years ago. It sold out. It only worked because Apple already had a massive base of loyal fans – and so did U2! So even though the product wasn’t very different, the meaning for the fanbase was.

Normally, introducing a product with no discernible new value would be foolish but it is possible if the brand has meaning.

An example from my book is the game Cards Against Humanity. People invested in a hole in the ground and dried cow turds because they just wanted to be part of the fun. The value was in the meaning, not the product.

7. What does disruptive marketing look like now and in the future? What will become normalized?

The irony is, disruptive marketing is rapidly normalized. Here’s what I mean. The cover of my book is a world first – a QR code that creates an evolving, morphing cover based on the stories in the book. That is disruptive.

But you can only be disruptive once. From here on out, anybody who has QR code book cover will simply be copying me. The disruption has been normalized. You can only be audacious once.

8. Why are there so many damn QR codes in the book? 😉 (wink)

My book is full of “oh wow” moments. But a lot of them are better viewed than described. For example, a star of the book is Michael Krivicka, the king of viral video. I have never met a person with a keener sense of storytelling. There is no way you can appreciate his skill without seeing a video, so I provided QR code links so everyone has the chance to do that!

9. Where should marketers be careful as they challenge the standard ways of marketing, to be audacious?

There are lots of reasons why marketers should be conservative and traditional, especially when following laws and regulations.

However – if you’re staying in a boring box because there is fear in your organization, because dull is normal in your industry, or simply afraid, then you are vulnerable. The AI bots are here. They are competent, and in most cases more than competent. But you still own crazy. The companies that unleash the unique human fireworks of creativity will thrive in the AI era!

Conclusion

Thank you for the great conversation Mark!

I hope everyone has enjoyed this peek into the mind of the man behind the inspiring new title Audacious: How Humans Win in an AI Marketing World!

Image credits: BusinessesGrow.com (Mark W Schaefer)

Content Authenticity Statement: If it wasn’t clear above, the short section in italics was written by Google’s Gemini and the rest of this article is from the minds of Mark Schaefer and Braden Kelley.

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Top 10 Human-Centered Change & Innovation Articles of January 2025

Top 10 Human-Centered Change & Innovation Articles of January 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are January’s ten most popular innovation posts:

  1. A Toolbox for High-Performance Teams — by Stefan Lindegaard
  2. Top 100 Innovation and Transformation Articles of 2024 — Curated by Braden Kelley
  3. The Twelve Killers of Innovation — by Robyn Bolton
  4. Building Trust for High Performing Teams — by David Burkus
  5. Be Ridiculously Easy to Do Business With — by Shep Hyken
  6. Uncertainty Isn’t Always Bad — by Mike Shipulski
  7. The Real Winners of Mega Events — by Shep Hyken
  8. Five Must Reads for 2025 — by Robyn Bolton
  9. Don’t Slow Roll Your Transformation — by Geoffrey A. Moore
  10. Is it Time to ReLearn to Work? — by Geoffrey A. Moore

BONUS – Here are five more strong articles published in December that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

SPECIAL BONUS: While supplies last, you can get the hardcover version of my first bestselling book Stoking Your Innovation Bonfire for 44% OFF until Amazon runs out of stock or changes the price. This deal won’t last long, so grab your copy while it lasts!

Build a Common Language of Innovation on your team

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

50% Off of Charting Change This Weekend Only

50% Off of Charting Change This Weekend Only

Wow! Exciting news!

My publisher is having a 24 hour flash sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling book Charting Change for 50% off!

What People Are Saying

Phil McKinney “Braden Kelley and his merry band of guest experts have done a nice job of visualizing in Charting Change how to make future change efforts more collaborative. Kelley shows how to draw out the hidden assumptions and land mines early in the change planning process, and presents some great techniques for keeping people aligned as a change effort or project moves forward.”
– Phil McKinney, retired CTO for Hewlett-Packard and author of Beyond the Obvious
Daniel H Pink “There’s no denying it: Change is scary. But it’s also inevitable. In Charting Change, Braden Kelley gives you a toolkit and a blueprint for initiating and managing change in your organization, no matter what form it takes.”
– Daniel H. Pink, author of Drive and To Sell is Human
Marshall Goldsmith “Higher employee retention? Increased revenue? Process enhancements? Whatever your change goal, Charting Change is full of bright ideas and invaluable visual guides to walk you through change in any area where your organization needs it.”
– Marshall Goldsmith is the #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won’t Get You There

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid until August 5, 2024 only using code FLASH50

Click here to get this deal using code FLASH50

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for selected English-language Springer, Apress & Palgrave books & eBooks and is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your preferred currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards. Promotional prices may change due to exchange rates.

Top 10 Human-Centered Change & Innovation Articles of February 2024

Top 10 Human-Centered Change & Innovation Articles of February 2024Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are February’s ten most popular innovation posts:

  1. Will Innovation Management Leverage AI in the Future? — by Jesse Nieminen
  2. 4 Simple Steps to Becoming Your Own Futurist — by Braden Kelley
  3. Master the Customer Hierarchy of Needs – Embrace Customer Expectations — by Shep Hyken
  4. Science Fiction Becomes Innovation Reality This Way — by Greg Satell
  5. Are You Engaging in Innovation Theater? — by Mike Shipulski
  6. Innovation the Star of the 2024 NBA All-Star Game — by Braden Kelley
  7. This One Word Will Transform Your Approach to Innovation — by Robyn Bolton
  8. Announcing the Second Edition of Charting Change — by Braden Kelley
  9. Resistance to Innovation – What if electric cars came first? — by Dennis Stauffer
  10. Goals Are Not the Goal — by Mike Shipulski

BONUS – Here are five more strong articles published in January that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Announcing the Second Edition of Charting Change

Announcing the Second Edition of Charting ChangeThanks to the popularity of the First Edition of Charting Change, I am privileged and excited to announce the early availability of the Second Edition of Charting Change, my best selling book on planning and executing organizational change and transformation used as a course book by universities around the world.

What was the impetus for the book and what’s new you might ask?

Executives are under escalating pressure to deliver increasing profits every quarter, while technology advances at an increasing rate. In such a pressure-cooker environment, leaders must hard-wire their organizations to be mindful of costs while simultaneously becoming more flexible and faster at planning and executing the change programs required by innovation and the shifting demands of the customer. The companies that successfully innovate and stay at the top of their industries have one thing in common – they learn fast and manage change well.

Charting Change (Second Edition) provides a set of visual tools that will help you build a coherent approach to change, identifying both the things that will help make the effort successful, and those people and barriers that will try to block the way. Leaders that read and absorb this book will be able to make productive use of the tools to drive buy-in, alignment, and successful change outcomes across the organization, its systems, and its culture.

This second edition features new topics such as architecting for change, overcoming resistance to change, systems thinking, and building a continuous change culture, as well as new visual tools such as the Organizational Agility Framework. This book will help leaders and managers visualize, plan, and execute change and transformation in a more accessible, visual, and collaborative way. Once you are done reading Charting Change (Second Edition) you will approach any big change with confidence.

Kate HammerWhynde KuehnSPECIAL BONUS:

AND, the new edition also includes two new Guest Expert sections from Kate Hammer on storyFORMing and Whynde Kuehn on Business Architecture!
.

SPECIAL DEAL: To celebrate the launch of the hardcover (free shipping worldwide*) and the eBook, my publisher is offering everyone the special 40% off employee discount when you enter the discount code EMP24 through February 24, 2024 directly on the Springerlink web site.

SPECIAL ASK: If you purchased the First Edition of Charting Change and left a review on Amazon, please go to the First Edition page on Amazon and copy your review and paste is a review on the Second Edition page on Amazon. This will give people looking at the Second Edition page on Amazon a much more alive page to browse when they are considering purchasing the book. Unfortunately, Amazon doesn’t copy over the reviews when a new edition is released. Thank you in advance!

I am eternally grateful to everyone who supports the Human-Centered Change and Innovation blog with your readership. Getting a copy of the Second Edition of Charting Change is a great way of supporting my efforts in bringing you the very best thought leadership on human-centered change, innovation, transformation and experience design topics not just from myself, but from all of our amazing contributing authors as well.

Keep innovating!

What People Are Saying

Daniel H Pink “There’s no denying it: Change is scary. But it’s also inevitable. In Charting Change, Braden Kelley gives you a toolkit and a blueprint for initiating and managing change in your organization, no matter what form it takes.”
– Daniel H. Pink, author of Drive and To Sell is Human
Eric Hieger “Thoughtful, thorough, and practical is the rare blend that Braden has achieved in this Change Management field guide. Much more than a series of tactics, Charting Change will explicitly, sequentially, and visually help users create a diverse set of experiences for stakeholders that will most certainly increase likelihood of success.”
– Eric D. Hieger, Psy.D., Business Transformation and Change Leadership Practice Lead at ADP
Denise Fletcher “As the pace of change speeds up, the market disruptions and resulting changes can be daunting for all. We all wish we could predict how change will affect our business, our market and our people. No matter what business area you come from, change affects us all and can produce great outcomes when managed well. In Braden Kelley’s newest book, Charting Change, he provides a terrific toolkit to manage this process and make it stick.”
– Denise Fletcher, Chief Innovation Officer, Xerox
Phil McKinney “Braden Kelley and his merry band of guest experts have done a nice job of visualizing in Charting Change how to make future change efforts more collaborative. Kelley shows how to draw out the hidden assumptions and land mines early in the change planning process, and presents some great techniques for keeping people aligned as a change effort or project moves forward.”
– Phil McKinney, retired CTO for Hewlett-Packard and author of Beyond the Obvious
Marshall Goldsmith “Higher employee retention? Increased revenue? Process enhancements? Whatever your change goal, Charting Change is full of bright ideas and invaluable visual guides to walk you through change in any area where your organization needs it.”
– Marshall Goldsmith is the #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won’t Get You There

Now available at all of the Amazon online bookstores (USA, UK, CA, DE, FR, JP) and many other retailers around the world.

SpringerLink offers free shipping worldwide* (40% off employee discount through February 24, 2024 with code EMP24).

Amazon Kindle version is now available in English at various Amazon sites around the world (USA, UK, CA, AU, DE, FR, JP)!

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Stuff Your Stoking with Innovation for $4.24

Stuff Your Stoking with Innovation for $4.24

Wow! Exciting news!

While supplies last you can get the hardcover version of my best-selling book Stoking Your Innovation Bonfire for only $4.24 (88% off), including free delivery in the USA from Amazon!

Sorry, unfortunately Amazon doesn’t have a discount on the kindle version, which remains at $28.00, so this is quite the deal!

  • The offer is only valid while supplies list (or until Amazon changes the price) so act fast!

Quick reminder: Everyone can download lots of free tools from this web site, including:

  • 700+ quote posters
  • The Experiment Canvas™
  • Visual Project Charter™
  • 10 Free Human-Centered Change Tools
  • Nine Innovation Roles card design

Follow this link to select multiple items and download them ALL AT ONCE!

And finally, I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

Subscribe to Human-Centered Change & Innovation WeeklySign up here to join 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox every week.

Save on Charting Change Hardcover until December 31st

Charting Change for an Outstanding 2023

Wow! Exciting news!

From now until December 31, 2023 you can get the hardcover version of my latest best-selling book Charting Change for only $19.99 (60% off), including free shipping worldwide*!

Sorry, unfortunately this sale doesn’t have a discount on the eBook.

UPDATE: You can also now get the eBook for $19.99 using code HOL50 using any of the links in this post, also until December 31, 2023.

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid until December 31, 2023 on the hardcover only

Click here to get this hardcover deal (includes free shipping worldwide*)

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for selected English-language Springer & Palgrave hardcover books and is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your preferred currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards. Promotional prices may change due to exchange rates.

Thanksgiving Sale on Charting Change

Thanksgiving Sale on Charting Change

Wow! Exciting news!

My publisher is having a Thanksgiving sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling book Charting Change for 55% off!

Including FREE SHIPPING WORLDWIDE! *

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid until November 30, 2023 only using code CYB23

Click here to get this deal using code CYB23 and save 55%!

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for selected English-language Springer & Palgrave books and eBooks and is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your preferred currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.

Fall Sale on Charting Change

Charting Change for an Outstanding 2023

Wow! Exciting news!

My publisher is having a back to school sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling book Charting Change for 40% off!

Including FREE SHIPPING WORLDWIDE! *

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid until October 31, 2023 only using code HAL40

Click here to get this deal using code HAL40

SPECIAL UPDATE: On October 9-13, 2023 ONLY try the discount code 50off and save 50% off instead!

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for English-language Springer, books and eBooks in the aforementioned subject area(s) and is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.

Back to School Sale on Charting Change

Charting Change for an Outstanding 2023

Wow! Exciting news!

My publisher is having a back to school sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling book Charting Change for 40% off!

Including FREE SHIPPING WORLDWIDE! *

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid September 26, 2023 only using code FALL40

Click here to get this deal using code FALL40

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for English-language Springer, Palgrave & Apress books & eBooks. The discount is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates.. This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards. See web site for shipping details.