Tag Archives: Jobs-to-be-Done

Next Generation Loyalty – Part One

Posted on October 17, 2021 by Braden Kelley

Loyalty Archaeology™ Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of … Continue reading →

Posted in marketing | Tagged airline miles, customer loyalty, hotel points, Jobs-to-be-Done, JTBD, loyalty, Loyalty Archaeology, Next Generation Loyalty, NextGen Loyalty, rewards | 2 Comments

The Jobs to be Done Playbook

Posted on January 13, 2021 by Braden Kelley

Exclusive Interview for CustomerThink with Jim Kalbach The Jobs-to-be-Done (JTBD) approach offers a unique lens for viewing the people you serve. Instead of looking at the demographic and psychographic factors of consumption, JTBD focuses on what people seek to achieve … Continue reading →