Tag Archives: Amazon

Inside the Mind of Jeff Bezos

Posted on April 20, 2017 by Braden Kelley

It is not too often that the leader of a Fortune 500 gives you an insight into how their company achieves competitive advantage in the marketplace in a letter to shareholders, instead of launching into a page or two of … Continue reading →

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Amazon Changes Everything in a New Way

Posted on August 3, 2016 by Braden Kelley

The arrival of the Internet began major disruption to decades old methods of consumer packaged goods (CPG) distribution. The tried and true method of manufactures selling to a collection of wholesalers, who then sold the product on a range of … Continue reading →

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FedEx Not Keeping Pace

Posted on July 17, 2016 by Braden Kelley

FedEx took the shipping world by storm about forty years ago, growing to become the defacto shipping leader, unseating UPS and DHL. But, then after thirty years of strong growth they began to lose their mojo. In 2003, in a … Continue reading →

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Charting Change – Kindle Price Reduction

Posted on July 17, 2016 by Braden Kelley

I’m super excited how well my new book Charting Change is doing on various Amazon sites around the world (USA, UK, CA, AU, DE, FR, JP)! Charting Change has been the number one new release on Amazon for at least … Continue reading →

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Charting Change – Now Available on Kindle

Posted on April 12, 2016 by Braden Kelley

I’m super excited to announce that my new book Charting Change is now available in English at various Amazon sites around the world (USA, UK, CA, AU, DE, FR, JP) with a traditional eBook coming soon! Charting Change has been … Continue reading →

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Is Jibo Joining Your Family?

Posted on January 6, 2015 by Braden Kelley

I wrote a couple of months ago about the Amazon Echo, the latest piece of hardware to emerge from the South Lake Union headquarters of one my city’s largest employers. A piece of hardware that follows in the wake of … Continue reading →

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Renting ‘Stoking Your Innovation Bonfire’

Posted on April 23, 2013 by Braden Kelley

I noticed something new on the Amazon page for my book Stoking Your Innovation Bonfire today when I popped onto their web site. What was it? Amazon has introduced a rental option for textbooks. It makes sense that my book … Continue reading →

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Showrooming vs. Retail Warehousing

Posted on March 25, 2013 by Braden Kelley

Old School vs. Old School As the saying goes, ‘what’s old is new again’. Only this time robots and hand-held computers (aka smartphones) are involved. I was having a conversation recently with a colleague about the retail industry and I … Continue reading →

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Amazon Makes Copy and Paste Fun

Posted on November 18, 2012 by Braden Kelley

When companies start from the premise that innovation is all about value, it is amazing just how many innovations – big and small – that they can achieve. So how do you make something as dull as giving someone a … Continue reading →

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The Innovation Locker

Posted on August 7, 2012 by Braden Kelley

I came across a Wall Street Journal article recently that caught my eye, an article about Amazon Lockers. The concept is pretty simple. Amazon offers customers in select locations the option of having their package delivered to an Amazon Locker … Continue reading →

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