Tag Archives: Brand Experience

Top 10 Human-Centered Change & Innovation Articles of June 2024

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Top 10 Human-Centered Change & Innovation Articles of June 2024Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are June’s ten most popular innovation posts:

  1. The Surprising Downside of Collaboration in Problem-Solving — by Robyn Bolton
  2. Designing Organizational Change and Transformation — by Stefan Lindegaard
  3. Four Principles of Successful Digital Transformation — by Greg Satell
  4. Managers Make the Difference – Four Common Mistakes Managers Make — by David Burkus
  5. Learning to Innovate — by Janet Sernack
  6. Think Outside Which Box? — by Howard Tiersky
  7. Innovation the Amazon Way — by Greg Satell
  8. Irrelevant Innovation — by John Bessant
  9. Nike Should Stop Blaming Working from Home for Their Innovation Struggles — by Robyn Bolton
  10. Time is a Flat Circle – Jamie Dimon’s Comments on AI Just Proved It — by Robyn Bolton

BONUS – Here are five more strong articles published in May that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

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Six Steps to Creating a Brand Experience Personality

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Six Steps to Creating a Brand Experience Personality

GUEST POST from Shep Hyken

Two weeks ago, I contributed an article that compared the different concert experiences I had with two rock legends, Bob Dylan and Ringo Starr. The title of the article summed up the point I was trying to make: Transactions versus Experiences

I want to take it a step further this week. Last week’s content was meant to get you thinking. Now, I want you to take action on the content. So, here are six ways to create an experience personality that will transform your company or brand from merely providing products and services to doing so with personality:

  1. Your Company’s Personality: I don’t care what you sell. It could be military equipment or comic books. Every company has a personality, and these personalities run the gamut from serious to whimsical. What are the adjectives that customers use to describe you? How would you like them to describe you? These are two great questions to ask as you start to explore your company’s personality.
  2. Communicate Your Company’s Personality: Once you know it, don’t keep it a secret. When you know the perception you want customers to have of your organization, empower your employees to deliver on the personality.
  3. Top-Down Personality: If you want employees on the front line to deliver on the company’s personality, it must be modeled from the top down. In other words, leaders must practice the behaviors they want their employees to practice. The personality comes from the top and makes its way through the entire organization, eventually being felt by the customers.

Shep Hyken Brand Experience Personality Cartoon

  1. Manage Every Moment: I have always been a huge fan of Jan Carlson’s Moments of Truth concept, in which every interaction a customer has with a company is an opportunity for them to form an impression. These interactions include advertising, websites, people-to-people, and more. Find ways to instill the personality into all of these interactions.
  2. Get Feedback: There is only one way to know for sure that you’re delivering on your company’s personality experience. Ask your customers.
  3. Be Consistent: The only way for your experience personality to become a reality is for the experience to be consistent and predictable. It can’t be an engaging experience this time and something other than engaging next time. When customers like the experience personality, they will want to experience more of it! Consistency counts!

As you adopt these strategies, your customers will become familiar and comfortable with the experience personality you portray. Take the time to work through these steps, get everyone on board and in alignment with the personality you want to be known for, and create the experience that gets customers to say, “I’ll be back!”

Image Credits: Pixabay, Shep Hyken

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