Tag Archives: IBM

CEOs Say Creativity is the Most Critical Factor for Future Success

CEOs Say Creativity is the Most Critical Factor for Future Success

GUEST POST from Linda Naiman

According to the IBM 2010 Global CEO Study, which surveyed 1,500 Chief Executive Officers from 60 countries and 33 industries worldwide, CEOs believe that,

“More than rigor, management discipline, integrity or even vision — successfully navigating an increasing complex world will require creativity.”

IBM CEO Study: Creative Leadership

CEOs say creativity helps them capitalise on complexity

“The effects of rising complexity calls for CEOs and their teams to lead with bold creativity, connect with customers in imaginative ways and design their operations for speed and flexibility to position their organisations for twenty-first century success.”

Amen to that! If we are going to find solutions in a world that is becoming increasingly interconnected and complex, we cannot rely on traditional ways of leading and managing.

Creativity is the most important leadership quality

Facing a world becoming dramatically more complex, it is interesting that CEOs selected creativity as the most important leadership attribute. Creative leaders invite disruptive innovation, encourage others to drop outdated approaches and take balanced risks. They are open-minded and inventive in expanding their management and communication styles, particularly to engage with a new generation of employees, partners and customers.

High-performing CEOs practice and encourage experimentation and innovation throughout their organisations. Creative leaders expect to make deeper business model changes to realise their strategies. To succeed, they take more calculated risks, find new ideas and keep innovating in how they lead and communicate.

The most successful organisations co-create products and services with customers, and integrate customers into core processes.

They are adopting new channels to engage and stay in tune with customers. By drawing more insight from the available data, successful CEOs make customer intimacy their number one priority.

95 percent of top performing organizations identified getting closer to customers as their most important strategic initiative over the next five years – using Web, interactive, and social media channels to rethink how they engage with customers and citizens. They view the historic explosion of information and global information flows as opportunities, rather than threats.

Better performers manage complexity on behalf of their organisations, customers and partners.

They do so by simplifying operations and products, and increasing dexterity to change the way they work, access resources and enter markets around the world. Compared to other CEOs, dexterous leaders expect 20 percent more future revenue to come from new sources. 54 percent of CEOs from top performing companies indicated they are learning to respond swiftly with new ideas to address the deep changes affecting their organizations.

Source:

IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success — May 18, 2010

My reflection

As a practitioner in the world of business creativity and innovation over the past twenty years, I am heartened by this encouraging news. We’ve all been tracking the success of innovators at companies like Google and Apple, and now it looks like a second wave of creativity and innovation is penetrating C-level leadership. We truly have entered the Age of Creativity.

Whole Brain Creativity

Develop creative leadership in your business:

  • Discover your Creativity and Innovation styles
  • Leverage the four intelligences of creative thinking in your team
  • Develop a language and structure for managing the creative process
  • Create a climate conductive to fostering creativity and innovation
  • Design and conduct high-performance idea-generation/problem-solving sessions
  • Recognize when and how creativity is stifled and be able to prevent this
  • Build innovation and critical thinking into individual and teamwork processes.

Image credits: Pixabay and Linda Naiman

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Highlights from IBM’s Latest Innovation Research

Highlights from IBM's Latest Innovation ResearchMore Than Magic

According to a recent research study published by the IBM Institute for Business Value, outperforming organizations are 79% more likely to establish dedicated innovation teams.

For those of you who don’t have time to download, print, and read the whole thing, I’ve taken the liberty of collecting the highlights for you.

IBM’s analysis revealed three key categories that separate Outperformers from the rest:

  1. Organizational structures and functions that support innovation
  2. Cultural environments to make innovation thrive
  3. Processes to convert ideas into innovation

IBM found that Outperformers approach innovation differently. They:

  • Align innovation with business goals
  • Structure open forms of innovation
  • Create specialized teams
  • Lead with an innovation focus
  • Encourage innovative behaviors
  • Sustain innovation momentum
  • Generate new ideas from a wide range of sources
  • Fund innovation
  • Measure innovation outcomes

Another important point to keep in mind, but not highlighted in the report, is the tension between inefficiency and innovation. The more inefficient the organization, the fewer resources available to invest in innovation.

Something to think about…

But more about that later in another post, so stay tuned!

If you missed the download link above, here it is again.


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Innovation Quotes of the Day – May 17, 2012


“Indeed parents of some of the most innovative young people whom I interviewed for this book carefully monitor and limit ‘screen time’…the Innovation Generation, have extraordinary latent talent for – and interest in – innovation and entrepreneurship, likely more than any generation in history.”

– Tony Wagner


“The faster you get at learning from unforeseen circumstances and outcomes, the faster you can turn an invention into an innovation by landing smack on what the customer finds truly valuable (and communicating the value in a compelling way).”

– Braden Kelley


“It’s a lot easier to name the things that stifle innovation like rigid bureaucratic structures, isolation, and a high-stress work environment.”

– Senior IBM Executive


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

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Innovation Quotes of the Day – May 10, 2012


“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”

– Steve Jobs


“While an innovation vision determines the kinds of innovation that an organization, and an innovation strategy determines what the organization will focus on when it comes to innovation, it is the innovation goals that break things down into tangible objectives that employees can work against.”

– Braden Kelley


“Innovation is creativity with a job to do.”

– John Emmerling


What are some of your favorite innovation quotes?

Add one or more to the comments, listing the quote and who said it, and I’ll share the best of the submissions as future innovation quotes of the day!

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.