Category Archives: Digital Transformation

AI, Cognitive Obesity and Arrested Development

AI, Cognitive Obesity and Arrested Development

GUEST POST from Pete Foley

Some of the biggest questions of our age are whether AI will ultimately benefit or hurt us, and how big its’ effect will ultimately be.

And that of course is a problem with any big, disruptive technology.  We want to anticipate how it will play out in the real world, but our forecasts are rarely very accurate, and all too often miss a lot of the more important outcomes. We often don’t anticipate it’s killer applications, how it will evolve or co-evolve with other emergent technologies, or predict all of the side effects and ‘off label’ uses that come with it.  And the bigger the potential impact new tech has, and the broader the potential applications, the harder prediction becomes.  The reality is that in virtually every case, it’s not until we set innovation free that we find its full impact, good, bad or indifferent.

Pandora’s Box

And that can of course be a sizable concern.  We have to open Pandora’s Box in order to find out what is inside, but once open, it may not be possible to close it again.   For AI, the potential scale of its impact makes this particularly risky. It also makes any meaningful regulation really difficult. We cannot regulate what we cannot accurately predict. And if we try we risk not only missing our target, but also creating unintended consequences, and distorting ‘innovation markets’ in unexpected, potentially negative ways.

So it’s not surprising there is a lot of discussion around what AI will or will not do. How will it effect jobs, the economy, security, mental health. Will it ‘pull’ a Skynet, turn rogue and destroy humanity? Will it simply replace human critical thinking to the point where it rules us by default? Or will it ultimately fizzle out to some degree, and become a tool in a society that looks a lot like today, rather than revolutionizing it?

I don’t even begin to claim to predict the future with any accuracy, for all of the reasons mentioned above. But as a way to illustrate how complex an issue this is, I’d like to discuss a few less talked about scenarios.

1.  Less obvious issues:  Obviously AI comes with potential for enormous benefits and commensurate problems.  It’s likely to trigger an arms race between ‘good’ and ‘bad’ applications, and that of itself will likely be a moving target.  An obvious, oft discussed potential issue is of course the ‘Terminator Scenario’ mentioned above.  That’s not completely far fetched, especially with recent developments in AI self preservation and scheming that I’ll touch on later. But there are plenty of other potential, if less extreme pitfalls, many of which involve AI amplifying and empowering bad behavior by humans.  The speed and agility AI hands to hackers, hostile governments, black-hats, terrorists and organized crime vastly enhanced capability for attacks on infrastructure, mass fraud or worse. And perhaps more concerning, there’s the potential for AI to democratize cyber crime, and make it accessible to a large number of ‘petty’ criminals who until now have lacked resources to engage in this area. And when the crime base expands, so does the victim base. Organizations or individuals who were too small to be targeted for ransomware when it took huge resources to create, will presumably become more attractive targets as AI allows similar code to be built in hours by people who possess limited coding skills.

And all of this of course adds another regulation challenge. The last thing we want to do is slow legitimate AI development via legislation, while giving free reign to illegitimate users, who presumably will be far less likely to follow regulations. If the arms race mentioned above occurs, the last thing we want to do is unintentionally tip the advantage to the bad guys!

Social Impacts

But AI also has the potential to be disruptive in more subtle ways.  If the internet has taught us anything, it is that how the general public adopts technology, and how big tech monetizes matter a lot. But this is hard to predict.  Some of the Internet’s biggest negative impacts have derived from largely unanticipated damage to our social fabric.  We are still wrestling with its impact on social isolation, mental health, cognitive development and our vital implicit skill-set. To the last point, simply deferring mental tasks to phones and computers means some cognitive muscles lack exercise, and atrophy, while reduction in human to human interactions depreciate our emotion and social intelligence.

1. Cognitive Obesity  The human brain evolved over tens of thousands, arguable millions of years (depending upon where in you start measuring our hominid history).  But 99% of that evolution was characterized by slow change, and occurred in the context of limited resources, limited access to information, and relatively small social groups.  Today, as the rate of technological innovation explodes, our environment is vastly different from the one our brain evolved to deal with.  And that gap between us and our environment is widening rapidly, as the world is evolving far faster than our biology.  Of course, as mentioned above, the nurture part of our cognitive development does change with changing context, so we do course correct to some degree, but our core DNA cannot, and that has consequences.

Take the current ‘obesity epidemic’.  We evolved to leverage limited food resources, and to maximize opportunities to stock up calories when they occurred.  But today, faced with near infinite availability of food, we struggle to control our scarcity instincts. As a society, we eat far too much, with all of the health issues that brings with it. Even when we are cognitively aware of the dangers of overeating, we find it difficult to resist our implicit instincts to gorge on more food than we need.  The analogy to information is fairly obvious. The internet brought us near infinite access to information and ‘social connections’.  We’ve already seen the negative impact this can have, contributing to societal polarization, loss of social skills, weakened emotional intelligence, isolation, mental health ‘epidemics’ and much more. It’s not hard to envisage these issues growing as AI increases the power of the internet, while also amplifying the seduction of virtual environments.  Will we therefore see a cognitive obesity epidemic as our brain simply isn’t adapted to deal with near infinite resources? Instead of AI turning us all into hyper productive geniuses, will we simply gorge on less productive content, be it cat videos, porn or manipulative but appealing memes and misinformation? Instead of it acting as an intelligence enhancer, will it instead accelerate a dystopian Brave New World, where massive data centers gorge on our common natural resources primarily to create trivial entertainment?

2. Amplified Intelligence.  Even in the unlikely event that access to AI is entirely democratic, it’s guaranteed that its benefits will not be. Some will leverage it far more effectively than others, creating significant risk of accelerating social disparity.  While many will likely gorge unproductively as described above, others will be more disciplined, more focused and hence secure more advantage.  To return to the obesity analogy, It’s well documented that obesity is far more prevalent in lower income groups. It’s hard not to envisage that productive leverage of AI will follow a similar pattern, widening disparities within and between societies, with all of the issues and social instability that comes with that.

3. Arrested Development.  We all know that ultimately we are products of both nature and nurture. As mentioned earlier, our DNA evolves slowly over time, but how it is expressed in individuals is impacted by current or context.  Humans possess enormous cognitive plasticity, and can adapt and change very quickly to different environments.  It’s arguably our biggest ‘blessing’, but can also be a curse, especially when that environment is changing so quickly.

The brain is analogous to a muscle, in that the parts we exercise expand or sharpen, and the parts we don’t atrophy.    As we defer more and more tasks to AI, it’s almost certain that we’ll become less capable in those areas.  At one level, that may not matter. Being weaker at math or grammar is relatively minor if our phones can act as a surrogate, all of my personal issues with autocorrect notwithstanding.

But a bigger potential issue is the erosion of causal reasoning.  Critical thinking requires understanding of underlying mechanisms.  But when infinite information is available at a swipe of a finger, it becomes all too easy to become a ‘headline thinker’, and unconsciously fail to penetrate problems with sufficient depth.

That risks what Art Markman, a psychologist at UT, and mentor and friend, used to call the ‘illusion of understanding’.  We may think we know how something works, but often find that knowledge is superficial, or at least incomplete, when we actually need it.   Whether its fixing a toilet, changing a tire, resetting a fuse, or unblocking a sink, often the need to actually perform a task reveals a lack in deep, causal knowledge.   This often doesn’t matter until it does in home improvement contexts, but at least we get a clear signal when we discover we need to rush to YouTube to fix that leaking toilet!

This has implications that go far beyond home improvement, and is one factor helping to tear our social fabric apart.   We only have to browse the internet to find people with passionate, but often opposing views on a wide variety of often controversial topics. It could be interest rates, Federal budgets, immigration, vaccine policy, healthcare strategy, or a dozen others. But all too often, the passion is not matched by deep causal knowledge.  In reality, these are all extremely complex topics with multiple competing and interdependent variables.  And at risk of triggering hate mail, few if any of them have easy, conclusive answers.  This is not physics, where we can plug numbers into an equation and it spits out a single, unambiguous solution.  The reality is that complex, multi-dimensional problems often have multiple, often competing partial solutions, and optimum outcomes usually require trade offs.  Unfortunately few of us really have the time to assimilate the expertise and causal knowledge to have truly informed and unambiguous answers to most, if not all of these difficult problems.

And worse, AI also helps the ‘bad guys’. It enables unscrupulous parties to manipulate us for their own benefit, via memes, selective information and misinformation that are often designed to make us think we understand complex problems far better than we really do. As we increasingly rely on input from AI, this will inevitable get worse. The internet and social media has already contributed to unprecedented social division and nefarious financial rimes.   Will AI amplify this further?

This problem is not limited to complex social challenges. The danger is that for ALL problems, the internet, and now AI, allows us to create the illusion for ourselves that we understand complex systems far more deeply than we really do.  That in turn risks us becoming less effective problem solvers and innovators. Deep causal knowledge is often critical for innovating or solving difficult problems.  But in a world where we can access answers to questions so quickly and easily, the risk is that we don’t penetrate topics as deeply. I personally recall doing literature searches before starting a project. It was often tedious, time consuming and boring. Exactly the types of task AI is perfect for. But that tedious process inevitably built my knowledge of the space I was moving into, and often proved valuable when we hit problems later in the project. If we now defer this task to AI, even in part, this reduces depth of understanding. And in in complex systems or theoretic problem solving, will often lack the unambiguous signal that usually tells us our skills and knowledge are lacking when doing something relatively simple like fixing a toilet. The more we use AI, the more we risk lacking necessary depth of understanding, but often without realizing it.

Will AI become increasingly unreliable?

We are seeing AI develop the capability to lie, together with a growing propensity to cover it’s tracks when it does so. The AI community call it ’scheming’, but in reality it’s fundamentally lying.  https://openai.com/index/detecting-and-reducing-scheming-in-ai-models/?_bhlid=6a932f218e6ebc041edc62ebbff4f40bb73e9b14. We know from the beginning we’ve faced situations where AI makes mistakes.  And as I discussed recently, the risks associated with that are amplified because of it’s increasingly (super)human or oracle-like interface creating an illusion of omnipotence.

But now it appears to be increasingly developing properties that mirror self preservation.  A few weeks ago there were reports of difficulties in getting AI’s to shut themselves down, and even of AI’s using defensive blackmail when so threatened. Now we are seeing reports of AI’s deliberately trying to hide their mistakes.  And perhaps worse, concerns that attempts to fix this may simply “teach the model to become better at hiding its deceptive behavior”, or in other words, become a better liar.

If we are already in an arms race with an entity to keep it honest, and put our interests above its own, given it’s vastly superior processing power and speed, it may be a race we’ve already lost.  That may sound ‘doomsday-like’, but that doesn’t make it any less possible. And keep in mind, much of the Doomsday projections around AI focus on a ’singularity event’ when AI suddenly becomes self aware. That assumes AI awareness and consciousness will be similar to human, and forces a ‘birth’ analogy onto the technology. However, recent examples of self preservation and dishonesty maybe hint at a longer, more complex transition, some of which may have already started.

How big will the impact of AI be?

I think we all assume that AI’s impact will be profound. After all,  it’s still in its infancy, and is already finding it’s way into all walks of life.  But what if we are wrong, or at least overestimating its impact?  Just to play Devils Advocate, we humans do have a history of over-estimating both the speed and impact of technology driven change.

Remember the unfounded (in hindsight) panic around Y2K?  Or when I was growing up, we all thought 2025 would be full of people whizzing around using personal jet-packs.  In the 60’s and 70’s we were all pretty convinced we were facing nuclear Armageddon. One of the greatest movies of all time, 2001, co-written by inventor and futurist Arthur C. Clark, had us voyaging to Jupiter 24 years ago!  Then there is the great horse manure crisis of 1894. At that time, London was growing rapidly, and literally becoming buried in horse manure.  The London Times predicted that in 50 years all of London would be buried under 9 feet of poop. In 1898 the first global urban planning conference could find no solution, concluding that civilization was doomed. But London, and many other cities received salvation from an unexpected quarter. Henry Ford invented the motor car, which surreptitiously saved the day.  It was not a designed solution for the manure problem, and nobody saw it coming as a solution to that problem. But nonetheless, it’s yet another example of our inability to see the future in all of it’s glorious complexity, and for our predictions to screw towards worse case scenarios and/or hyperbole.

Change Aversion:

That doesn’t of course mean that AI will not have a profound impact. But lot’s of factors could potentially slow down, or reduce its effects.  Not least of these is human nature. Humans possess a profound resistance to change.  For sure, we are curious, and the new and innovative holds great appeal.  That curiosity is a key reason as to why humans now dominate virtually every ecological niche on our planet.   But we are also a bit schizophrenic, in that we love both change and stability and consistency at the same time.  Our brains have limited capacity, especially for thinking about and learning new stuff.  For a majority of our daily activities, we therefore rely on habits, rituals, and automatic behaviors to get us through without using that limited higher cognitive capacity. We can drive, or type, or do parts of our job without really thinking about it. This ‘implicit’ mental processing frees up our conscious brain to manage the new or unexpected.  But as technology like AI accelerates, a couple of things could happen.  One is that as our cognitive capacity gets overloaded, and we unconsciously resist it.  Instead of using the source of all human knowledge for deep self improvement, we instead immerse ourselves in less cognitively challenging content such as social media.

Or, as mentioned earlier, we increasingly lose causal understanding of our world, and do so without realizing it.   Why use our limited thinking capacity for tasks when it is quicker, easier, and arguably more accurate to defer to an AI. But lack of causal understanding seriously inhibits critical thinking and problem solving.  As AI gets smarter, there is a real risk that we as a society become dumber, or at least less innovative and creative.

Our Predictions are Wrong.

If history teaches us anything, most, if not all of the sage and learned predictions about AI will be mostly wrong. There is no denying that it is already assimilating into virtually every area of human society.  Finance, healthcare, medicine, science, economics, logistics, education etc.  And it’s a snooze and you lose scenario, and in many fields of human endeavor, we have little choice.  Fail to embrace the upside of AI and we get left behind.

That much power in things that can think so much faster than us, that may be developing self-interest, if not self awareness, that has no apparent moral framework, and is in danger of becoming an expert liar, is certainly quite sobering.

The Doomsday Mindset.

As suggested above, loss aversion and other biases drive us to focus on the downside of change.   It’s a bias that makes evolutionary sense, and helped keep our ancestors alive long enough to breed and become our ancestors. But remember, that bias is implicitly built into most, if not all of our predictions.   So there’s at least  chance that it’s impact wont be quite as good or bad as our predictions suggest

But I’m not sure we want to rely on that.  Maybe this time a Henry Ford won’t serendipitously rescue us from a giant pile of poop of our own making. But whatever happens, I think it’s a very good bet that we are in for some surprises, both good and bad. Probably the best way to deal with that is to not cling too tightly to our projections or our theories, remain agile, and follow the surprises as much, if not more than met expectations.

Image credits: Unsplash

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Top 10 Human-Centered Change & Innovation Articles of September 2025

Top 10 Human-Centered Change & Innovation Articles of September 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are September’s ten most popular innovation posts:

  1. McKinsey is Wrong That 80% Companies Fail to Generate AI ROI — by Robyn Bolton
  2. Back to Basics for Leaders and Managers — by Robyn Bolton
  3. Growth is Not the Answer — by Mike Shipulski
  4. The Most Challenging Obstacles to Achieving Artificial General Intelligence — by Art Inteligencia
  5. Charlie Kirk and Innovation — by Art Inteligencia
  6. You Just Got Starbucked — by Braden Kelley
  7. Metaphysics Philosophy — by Geoffrey Moore
  8. Invention Through Co-Creation — by Janet Sernack
  9. Sometimes Ancient Wisdom Needs to be Left Behind — by Greg Satell
  10. The Crisis Innovation Trap — by Braden Kelley and Art Inteligencia

BONUS – Here are five more strong articles published in August that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Build a Common Language of Innovation on your team

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

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FLASH SALE – 50% off the best book for Planning Change & Transformation

48 hours only!

Charting Change Second EditionExciting news!

The publisher of my second book – Charting Change – is having a 24-hour FLASH SALE and so you can get the hardcover, softcover or the eBook for 50% off the list price using CODE 50FLSH until October 3, 2025, 11:59PM EDT. The new second edition includes loads of new content including additional guest expert sections and chapters on business architecture, project and portfolio management, and digital and business transformations!

I stumbled across this and wanted to share with everyone so if you haven’t already gotten a copy of this book to power your digital transformation or your latest project or change initiative to success, now you have no excuse!

Click here to get your copy of Charting Change for 50% off using CODE 50FLSH

Of course you can get 10 free tools here from the book, but if you buy the book and contact me I will send you 26 free tools from the 50+ tools in the Change Planning Toolkit™ – including the Change Planning Canvas™!

*If discount is not applied automatically, please use this code: 50FLSH. The discount is available through October 3, 2025. This offer is valid for English-language Springer, Palgrave & Apress books & eBooks. The discount is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates.

This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Top 10 Human-Centered Change & Innovation Articles of August 2025

Top 10 Human-Centered Change & Innovation Articles of August 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are August’s ten most popular innovation posts:

  1. The Nordic Way of Leadership in Business — by Stefan Lindegaard
  2. Science Says You Shouldn’t Waste Too Much Time Trying to Convince People — by Greg Satell
  3. A Manager’s Guide to Employee Engagement — by David Burkus
  4. Decoding the Code of Life – Human-Centered Innovation in Synthetic Biology — by Art Inteligencia
  5. Why Innovators Can’t Ignore the Quantum Revolution — by Art Inteligencia
  6. Performance Reviews Don’t Have to Suck — by David Burkus
  7. Why Explainable AI is the Key to Our Future – The Unseen Imperative — by Art Inteligencia
  8. Goals Require Belief to be Achievable — by Mike Shipulski
  9. The Future is Rotary – Human-Centered Innovation in Rotating Detonation Engines — by Art Inteligencia
  10. The Killer Strategic Concept You’ve Never Heard Of – You Really Need to Know About Schwerpunkt! — by Greg Satell

BONUS – Here are five more strong articles published in July that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Build a Common Language of Innovation on your team

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Top 10 Human-Centered Change & Innovation Articles of July 2025

Top 10 Human-Centered Change & Innovation Articles of July 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are July’s ten most popular innovation posts:

  1. Three Executive Decisions for Strategic Foresight Success or Failure — by Robyn Bolton
  2. 3 Secret Saboteurs of Strategic Foresight — by Robyn Bolton
  3. Five Unsung Scientific Discoveries Driving Future Innovation — by Art Inteligencia
  4. Unblocking Change — by Mike Shipulski
  5. Why Elastocalorics Will Redefine Our World — by Art Inteligencia
  6. People Will Be Competent and Hardworking – If We Let Them — by Greg Satell
  7. The Unsung Heroes of Culture — by Braden Kelley and Art Inteligencia
  8. Making it Safe to Innovate — by Janet Sernack
  9. Strategic Foresight Won’t Save Your Company — by Robyn Bolton
  10. Your Work Isn’t Transformative — by Mike Shipulski

BONUS – Here are five more strong articles published in June that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Build a Common Language of Innovation on your team

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Top 10 Human-Centered Change & Innovation Articles of June 2025

Top 10 Human-Centered Change & Innovation Articles of June 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are June’s ten most popular innovation posts:

  1. Why Business Transformations Fail — by Robyn Bolton
  2. Three Ways Strategic Idleness Accelerates Innovation and Growth — by Robyn Bolton
  3. Overcoming the Fear of Innovation Failure — by Stefan Lindegaard
  4. Making People Matter in AI Era — by Janet Sernack
  5. Yes the Comfort Zone Can Be Your Best Friend — by Stefan Lindegaard
  6. Your Digital Transformation Starting Point — by Braden Kelley
  7. Learn More About the Problem Before Trying to Solve It — by Mike Shipulski
  8. Putting Human Agency at the Center of Decision-Making — by Greg Satell
  9. Innovation or Not – SpinLaunch — by Art Inteligencia
  10. Team Motivation Does Not Have to be Hard — by David Burkus

BONUS – Here are five more strong articles published in May that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Build a Common Language of Innovation on your team

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

July 4th Flash Sale – 50% Off Charting Change

4th of Juley Sale on Charting Change

Wow! Exciting news!

My publisher is having a summer sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling book Charting Change for 50% off!

Including FREE SHIPPING WORLDWIDE! *

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid until 11:59PM EDT on July 4, 2025 only using code FLSH50

Click here to get this deal using code FLSH50 and save 50%!

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for English-language Springer, Palgrave & Apress books & eBooks. The discount is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates.

This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.

Fueling Competitive Advantage Through Continuous Experience Improvement

Rise of the Experience Management Office (XMO)

Fueling Competitive Advantage Through Continuous Experience Improvement

by Braden Kelley and Art Inteligencia

In today’s hyper-competitive landscape, the battle for market share is no longer waged solely on product features or price points. It’s fought and won on the battleground of experience. From the first touchpoint to ongoing engagement, every interaction a customer, employee, or partner has with your organization shapes their perception and ultimately, their loyalty. As a human-centered change and innovation author, I’ve seen firsthand how organizations that prioritize experience improvement don’t just survive – they thrive. But how does an organization systematically achieve this? The answer, increasingly, lies in the strategic establishment and effective operation of an Experience Management Office (XMO).

For too long, experience initiatives have been fragmented, siloed within individual departments, or relegated to one-off projects. This piecemeal approach might deliver incremental gains in specific areas, but it rarely translates into a holistic, differentiating experience across the entire organizational ecosystem. This is precisely where the XMO steps in, acting as the central nervous system for all things experience-related.

What is an Experience Management Office (XMO)?

At its core, an XMO is a dedicated, cross-functional entity responsible for orchestrating, governing, and continuously improving all facets of an organization’s experiences. Think of it as the strategic hub that connects the dots between customer experience (CX), employee experience (EX), partner experience (PX), and even product experience (PX), ensuring a cohesive and compelling narrative across every interaction. It moves beyond simply collecting feedback to proactively designing, measuring, and optimizing experiences with a strategic lens.

The XMO isn’t just another committee; it’s a strategic imperative. Its mandate extends to:

  • Defining a Unified Experience Vision: Establishing a clear, organization-wide understanding of what “great experience” looks like and how it aligns with strategic business objectives.
  • Establishing Experience Governance: Setting standards, processes, and guidelines for experience design, delivery, and measurement across all functions and touchpoints.
  • Fostering a Culture of Empathy and Experience-Centricity: Championing a mindset where every employee understands their role in delivering exceptional experiences.
  • Driving Cross-Functional Collaboration: Breaking down silos to ensure seamless handoffs and consistent experiences across departments.
  • Leveraging Technology for Experience Management: Identifying and implementing tools for feedback collection, journey mapping, analytics, and personalization.
  • Measuring and Monitoring Experience Performance: Defining key metrics and establishing robust reporting mechanisms to track progress and identify areas for improvement.
  • Strategically Managing the Experience Improvement Backlog: Prioritizing and sequencing experience enhancement initiatives based on impact, feasibility, and strategic alignment.

Defining and Monitoring Experience Metrics: The XMO’s Data-Driven Approach

You can’t improve what you don’t measure. This timeless adage holds particularly true for experience. A mature XMO moves beyond vanity metrics to establish a comprehensive suite of experience metrics that provide actionable insights. These typically include a mix of:

  • Lagging Indicators: These reflect past performance and often include traditional metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and employee engagement scores.
  • Leading Indicators: These provide foresight into future performance and can include metrics related to website navigation ease, call resolution rates, time-to-onboard new employees, or speed of partner response.
  • Operational Metrics: These track the efficiency and effectiveness of processes that impact experience, such as average handle time in customer service or employee training completion rates.
  • Financial Impact Metrics: Ultimately, experience must link back to business outcomes. The XMO tracks how experience improvements contribute to revenue growth, cost reduction, customer retention, and employee productivity.

The XMO is responsible for the systematic collection, analysis, and dissemination of these metrics. They establish dashboards, conduct regular reviews, and translate data into compelling narratives that drive action at all levels of the organization. This data-driven approach allows the XMO to identify pain points, celebrate successes, and most importantly, make informed decisions about where to focus improvement efforts.

Strategic Management of an Experience Improvement Backlog: Prioritization for Impact

One of the most critical functions of an XMO is the strategic management of the experience improvement backlog. In any large organization, there will be a seemingly endless list of ideas, suggestions, and identified issues related to improving experience. Without a centralized, strategic approach, these can become overwhelming and lead to a reactive, rather than proactive, improvement cycle.

The XMO brings discipline to this process by:

  1. Centralizing Experience Feedback and Insights: Gathering input from all sources – customer surveys, employee feedback, market research, competitive analysis, operational data, and frontline observations.
  2. Structuring and Categorizing Backlog Items: Organizing identified improvement opportunities by experience type (CX, EX, PX), impact area, customer journey stage, or strategic alignment.
  3. Quantifying Impact and Feasibility: Working with relevant stakeholders to assess the potential impact of each improvement on key metrics and the feasibility of implementation (cost, resources, technical complexity).
  4. Prioritizing Based on Strategic Value: Applying a strategic framework (e.g., Weighted Shortest Job First – WSJF, Kano Model, RICE scoring) to prioritize backlog items based on their potential to drive competitive advantage, address critical pain points, or capitalize on emerging opportunities.
  5. Translating into Actionable Initiatives: Working with product teams, IT, HR, marketing, and other departments to translate prioritized backlog items into concrete projects and initiatives with clear owners and timelines.
  6. Monitoring Progress and Measuring Outcomes: Tracking the progress of improvement initiatives and, critically, measuring the actual impact on the defined experience metrics to ensure the desired outcomes are achieved.

“An XMO transforms experience from a reactive afterthought into a proactive, strategic differentiator. It’s about building a muscle for continuous improvement, not just a one-time fix.”

Building and Maintaining Competitive Advantage Through Continuous Experience Improvement

In a world where products and services are increasingly commoditized, the truly sustainable competitive advantage lies in the experience you deliver. Organizations with a mature XMO don’t just react to market changes; they proactively shape customer expectations and employee capabilities. They build a culture of continuous learning and adaptation, where experience is not just a buzzword, but a measurable, managed asset.

By systematically defining and monitoring experience metrics, and strategically managing an experience improvement backlog, the XMO enables organizations to:

  • Increase Customer Loyalty and Retention: Delighted customers stay longer and refer more.
  • Improve Employee Engagement and Productivity: Empowered and positive employees deliver better experiences.
  • Enhance Brand Reputation and Equity: A consistently positive experience builds trust and a strong brand.
  • Drive Operational Efficiencies: Streamlined, user-friendly experiences often reduce costs and rework.
  • Accelerate Innovation: A deep understanding of experience pain points and desires fuels meaningful new solutions.

The journey to becoming an experience-led organization is not a sprint; it’s a marathon. But with an XMO leading the charge, equipped with the right metrics and a disciplined approach to improvement, organizations can systematically build and maintain a formidable competitive advantage. It’s time to stop treating experience as an afterthought and elevate it to the strategic imperative it truly is.

Contact me if you’re interested in working together to build or enhance your Experience Management Office (XMO).


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Content Authenticity Statement: The ideas are those of Braden Kelley, shaped into an article introducing the topic with a little help from Google Gemini.

Image credit: Gemini

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Summer Sale on Charting Change

Summer Sale on Charting Change

Wow! Exciting news!

My publisher is having a summer sale that will allow you to get the hardcover or the digital version (eBook) of my latest best-selling book Charting Change for 25% off!

Including FREE SHIPPING WORLDWIDE! *

I created the Human-Centered Change methodology to help organizations get everyone literally all on the same page for change. The 70+ visual, collaborative tools are introduced in my book Charting Change, including the powerful Change Planning Canvas™. The toolkit has been created to help organizations:

  • Beat the 70% failure rate for change programs
  • Quickly visualize, plan and execute change efforts
  • Deliver projects and change efforts on time
  • Accelerate implementation and adoption
  • Get valuable tools for a low investment

You must go to SpringerLink for this Cyber Sale:

  • The offer is valid until June 27, 2025 only using code SNSUM25

Click here to get this deal using code SNSUM25 and save 25%!

Quick reminder: Everyone can download ten free tools from the Human-Centered Change methodology by going to its page on this site via the link in this sentence, and book buyers can get 26 of the 70+ tools from the Change Planning Toolkit (including the Change Planning Canvas™) by contacting me with proof of purchase.

*This offer is valid for English-language Springer, Palgrave & Apress books & eBooks. The discount is redeemable on link.springer.com only. Titles affected by fixed book price laws, forthcoming titles and titles temporarily not available on link.springer.com are excluded from this promotion, as are reference works, handbooks, encyclopedias, subscriptions, or bulk purchases. The currency in which your order will be invoiced depends on the billing address associated with the payment method used, not necessarily your home currency. Regional VAT/tax may apply. Promotional prices may change due to exchange rates.

This offer is valid for individual customers only. Booksellers, book distributors, and institutions such as libraries and corporations please visit springernature.com/contact-us. This promotion does not work in combination with other discounts or gift cards.

Top 10 Human-Centered Change & Innovation Articles of May 2025

Top 10 Human-Centered Change & Innovation Articles of May 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are May’s ten most popular innovation posts:

  1. What Innovation is Really About — by Stefan Lindegaard
  2. ‘Stealing’ from Artists to Make Innovations Both Novel and Familiar — by Pete Foley
  3. Benchmarking Innovation Performance — by Noel Sobelman
  4. Transform Your Innovation Approach with One Word — by Robyn Bolton
  5. Building Innovation Momentum Without the Struggle — Five Questions for Tendayi Viki
  6. Change Behavior to Change Culture — by Mike Shipulski
  7. The Real Reason Your Team Isn’t Speaking to You — by David Burkus
  8. The Enemy of Customer Service is … — by Shep Hyken
  9. Three Real Business Threats (and How to Solve Them) — by Robyn Bolton
  10. Better Customer Experiences Without Customer Feedback — by Shep Hyken

BONUS – Here are five more strong articles published in April that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Build a Common Language of Innovation on your team

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

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