Category Archives: Apple

Is Now the Time to Finally End Our Culture of Disposability?

Posted on January 28, 2022 by Braden Kelley

Quality used to mean something to companies. A century ago, when people parted with their hard-earned money to buy something, they expected it to last one or more lifetimes. Durability was a key design criteria. But, as the stock market … Continue reading →

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Can You Be TOO Strategic?

Posted on November 16, 2021 by Howard Tiersky

GUEST POST from Howard Tiersky While the lack of a clear strategy can create problems in any business, there is another end of that spectrum. Having a strategy means having clarity on what you want to achieve and a plan … Continue reading →

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Friday Funny – Unexpected Blackberry and Apple Problems

Posted on March 5, 2021 by Braden Kelley

Thanks to Bettina von Stamm for bringing this comedic gem to my attention: It does a great job of highlighting how technology companies come along and completely change parts of our common language. For my non-European friends, Orange is a … Continue reading →

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Apple Announces Name Change to App-le

Posted on September 15, 2015 by Braden Kelley

First Apple changed its name from Apple Computer to Apple to better reflect a business focus that was extending beyond computers to music players, smartphones, digital music sales, and more. And last week Apple announced a flurry of new products … Continue reading →

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Can Windows 10 Disrupt Android and Get Microsoft Back in Handset Game?

Posted on April 7, 2015 by Braden Kelley

Microsoft Tries to Disrupt Mobile Phone Market I came across an article on Mashable recently highlighting a new Microsoft experiment. It highlights something that Microsoft has prototyped to test as part of their strategy to regain momentum in the mobile … Continue reading →

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Rise of Seamless Computing

Posted on March 19, 2015 by Braden Kelley

Some people have made fun of the fact that I said that the iPad might fail when it was announced, but I just looked back at what I said back in 2010 (before Apple fixed their Value Translation problem) and … Continue reading →

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Is Amazon Echo the Answer to Google?

Posted on November 7, 2014 by Braden Kelley

Today Amazon launched the Echo – an internet appliance with voice recognition and response designed to be to your living room what Siri and Cortana are to your pocket (you ask, it answers). It is a bold move for Amazon … Continue reading →

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Are You Lying to Your Customers?

Posted on November 4, 2014 by Braden Kelley

It seems like every company these days is trying to claim that they are innovative, trying to claim that they are customer-centric, trying to claim that their employees are important to them. But are they? Can all this be true? … Continue reading →

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Is there a market for Smartwatches? Can Apple create one?

Posted on September 17, 2014 by Braden Kelley

Okay, it’s been a week since the Apple Watch was announced, and do you know what the world’s most popular wearable is likely to be for 2014/2015? It’s not the iWatch, but the iPhone 6, which is breaking the pre-sales … Continue reading →

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Will Health Sensors Make iWatch the Must Have Wearable?

Posted on September 9, 2014 by Braden Kelley

Back in the 1990’s NBC referred to Thursday night as must watch television, and when it comes to making the transformation from invention to innovation, an innovation often needs a ‘Must Have’ feature. So, with rumors swirling about the potential … Continue reading →

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