Tag Archives: Design Thinking

Achieving Sustainability Through Design Thinking

Achieving Sustainability Through Design Thinking

GUEST POST from Chateau G Pato

In a world increasingly mindful of sustainability, Design Thinking emerges as a crucial methodology for fostering sustainable innovation. This human-centered approach not only prioritizes user needs but also embraces systemic thinking to solve complex ecological challenges. Through empathy, creativity, and iteration, Design Thinking paves the path to more sustainable products, services, and systems.

The Essence of Design Thinking

Design Thinking is a process that encompasses understanding users, redefining problems, and creating innovative solutions to prototype and test. Its stages—empathize, define, ideate, prototype, and test—ensure a holistic view that extends beyond immediate user needs to consider environmental and societal impacts.

Case Study 1: IKEA’s Sustainable Design Journey

Creating a Better Everyday Life

IKEA, the global leader in affordable home furnishings, showcases a powerful application of Design Thinking in sustainability. Striving to be “people and planet positive,” IKEA integrates sustainable practices from the drawing board to the delivery process.

By empathizing with environmentally conscious consumers, IKEA revamped its product design to incorporate renewable and recyclable materials. For example, the company replaced traditional foam in its sofas with sustainable materials, reducing both carbon footprint and production costs.

Through iterative prototyping, IKEA explored various configurations to enhance the durability and recyclability of its products. The result is a line of furnishings that cater to eco-savvy consumers while contributing to a sustainable future.

Case Study 2: Patagonia’s Regenerative Organic Certification

A Commitment to Environmental Stewardship

Patagonia, a pioneer in outdoor apparel, exemplifies the fusion of sustainability and design thinking. Known for its commitment to environmental causes, Patagonia took a bold step by introducing Regenerative Organic Certification (ROC) for its products.

Using Design Thinking, Patagonia embarked on a deep-dive empathizing phase with farmers, understanding the intricacies of sustainable agriculture. The company redefined its supply chain challenges, ideating a new framework that prioritizes soil health, animal welfare, and fair trade practices.

The prototyping and testing phase involved collaborative experimentation with farmers to refine agricultural practices that rebuild soil and sequester carbon. The result is a line of clothing that not only meets sustainability criteria but actively contributes to environmental restoration.

Toward a Sustainable Future

Design Thinking provides organizations with the tools to create sustainable innovations that resonate with environmentally conscious consumers. By embracing empathy, iteration, and holistic problem-solving, companies can transform challenges into opportunities for a sustainable future.

As industries continue to grapple with ecological imperatives, the journey to sustainability is not just a strategic choice but a moral compass guiding us toward collective prosperity.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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Voting Closed – Top 40 Innovation Bloggers of 2021

Vote for Top 40 Innovation BloggersFor more than a decade I’ve devoted myself to making innovation insights accessible for the greater good, because I truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

As a result we are eternally grateful to all of you out there who take the time to create and share great innovation articles, presentations, white papers, and videos with Braden Kelley and the Human-Centered Change and Innovation team. As a small thank you to those of you who follow along, we like to make a list of the Top 40 Innovation Bloggers available each year!

Our lists from the ten previous years have been tremendously popular, including:

Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019
Top 40 Innovation Bloggers of 2020

Do you just have someone that you like to read that writes about innovation, or some of the important adjacencies – trends, consumer psychology, change, leadership, strategy, behavioral economics, collaboration, or design thinking?

Human-Centered Change and Innovation is now looking to recognize the Top 40 Innovation Bloggers of 2021.

It is time to vote and help us narrow things down.

The deadline for submitting votes is December 31, 2021 at midnight GMT.

Build a Common Language of Innovation on your team

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions to this web site by an author will be a BIG contributing factor (through the end of the voting period).

You can vote in any of these three ways (and each earns points for them, so please feel free to vote all three ways):

  1. Sending us the name of the blogger by @reply on twitter to @innovate
  2. Adding the name of the blogger as a comment to this article’s posting on Facebook
  3. Adding the name of the blogger as a comment to this article’s posting on our Linkedin Page (Be sure and follow us)

The official Top 40 Innovation Bloggers of 2021 will then be announced here in early January 2022.

Here are the people who received nominations this year along with some carryover recommendations (in alphabetical order):

Adi Gaskell – @adigaskell
Alex Goryachev
Andy Heikkila – @AndyO_TheHammer
Arlen Meyers – @sopeofficial
Braden Kelley – @innovate
Chad McAllister – @ChadMcAllister
Chris Beswick
Dan Blacharski – @Dan_Blacharski
Daniel Burrus – @DanielBurrus
Daniel Lock
Dr. Detlef Reis
David Burkus
Douglas Ferguson
Drew Boyd – @DrewBoyd
Frank Mattes – @FrankMattes
Gregg Fraley – @greggfraley
Greg Satell – @Digitaltonto
Janet Sernack – @JanetSernack
Jeffrey Baumgartner – @creativejeffrey
Jeff Freedman – @SmallArmyAgency
Jeffrey Phillips – @ovoinnovation
Jesse Nieminen – @nieminenjesse
Jorge Barba – @JorgeBarba
Julian Birkinshaw – @JBirkinshaw
Julie Anixter – @julieanixter
Kate Hammer – @Kate_Hammer
Kevin McFarthing – @InnovationFixer
Lou Killeffer – @LKilleffer

Accelerate your change and transformation success

Mari Anixter- @MariAnixter
Maria Paula Oliveira – @mpaulaoliveira
Matthew E May – @MatthewEMay
Michael Graber – @SouthernGrowth
Mike Brown – @Brainzooming
Mike Shipulski – @MikeShipulski
Mukesh Gupta
Nick Partridge – @KnewNewNeu
Nicolas Bry – @NicoBry
Pamela Soin
Paul Hobcraft – @Paul4innovating
Paul Sloane – @paulsloane
Pete Foley – @foley_pete
Ralph Christian Ohr – @ralph_ohr
Richard Haasnoot – @Innovate2Grow
Robert B Tucker – @RobertBTucker
Saul Kaplan – @skap5
Scott Anthony – @ScottDAnthony
Scott Bowden – @scottbowden51
Shelly Greenway – @ChiefDistiller
Soren Kaplan – @SorenKaplan
Stefan Lindegaard – @Lindegaard
Stephen Shapiro – @stephenshapiro
Steven Forth – @StevenForth
Tamara Kleinberg – @LaunchStreet
Tim Stroh
Tom Koulopoulos – @TKspeaks
Yoram Solomon – @yoram

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We’re curious to see who you think is worth reading!

Everyone hates to fail, why do you?

Everyone hates to fail, why do you?

GUEST POST from Janet Sernack

If you have ever had a significant setback, made a serious mistake, or failed at completing an important task, you will have experienced some kind of deep emotional and visceral, largely unconscious, negative, reactive response to it.

By becoming passively or aggressively externally defensive and blaming and punishing others for the outcome, or by withdrawing internally, and attributing self-blame and self-punishment for what may have happened.

Everyone hates to fail because either type of reactive response stings and causes discomfort, dissonance, sorrow, suffering, and pain since you are feeling ashamed, judged, and shamed by yourself and by others. We need to re-think how we approach and digest failure, to scale and leverage it as one of our 21st-century superpowers.

Sabotaging your chances of success

According to a recent article in Psychology Today, this reactive response triggers your avoidance motivation, which then often exceeds your motivation to succeed!

Describing that the fear of failure causes us to then unconsciously sabotage our chances of success, as well as our ability to cultivate and manifest the superpowers necessary to thrive in the 21st century.

Self-doubt settles us into a denying the need to experiment, and a reluctance, full of excuses, to experiment further with adopting, iterating, and testing new and novel ideas. Or in taking smart risks, that help you connect, explore and discover and design opportunities for making important and necessary, personal and professional changes.

Pivot and adapt to disruptive events

Yet, our ability to experiment, test, validate and iterate creative ideas is critical to surviving and thriving through the current decade of both disruption and transformation – which more of us are viewing as a series of relentless, continuous, and exponential changes, requiring unlearning and radically new learning processes.

In a 2021 Deloitte survey of 2,260 private – and public-sector CXOs in 21 countries, 60% of the respondents said that they believe disruptions like those seen in 2020 will continue. The resulting challenge is underscored by another of the survey’s findings:

Seventy percent of the CXOs do not have complete confidence in their organisation’s ability to pivot and adapt to disruptive events.

This confidence can be developed by re-thinking how we approach and digest failure, to scale and leverage it as a 21st-century superpower.

Developing 21st-century superpowers

Here are the four key superpowers, to be supported by digital technologies:

  • Nimbleness: The ability to quickly pivot and move. (“We used to do this, and now we do that.”)
  • Scalability: The ability to rapidly shift capacity and service levels. (“We used to serve x customers; we now serve 100x customers.”)
  • Stability: The ability to maintain operational excellence under pressure. (“We will persist despite the challenges.”)
  • Optionality: The ability to acquire new capabilities through external collaboration. (“Our ecosystem of partners allows us to do things we couldn’t do previously do.”)

Rethinking our fears of failure

None of these 21st-century superpowers can be developed without experimentation and collaboration.

Where you are able to self-regulate your fears of making mistakes and failure, by becoming a smart risk-taker who willingly, stretches the envelope and steps outside of your safety and comfort zones.

This helps maximise your potential and ability to learn and develop in the growth zone, where we stop self-sabotaging our chances of adapting and learning, succeeding, and growing in an uncertain and unstable world.

Everyone hates to fail because it’s hard to self-regulate the basic emotions of disappointment, anger and frustration, and deep shame. Resulting from and the distorted thinking patterns that accompany failure, often immobilising you which results in an unwillingness and inability to disrupt yourself and take intelligent actions.

Slow down to rethink, respond, regroup, play and thrive

It all starts with leading, teaching, mentoring, and coaching people to slow down, to learn, and appreciate the value of taking “time-out” for retreat and reflection.

At ImagineNation, in last week’s blog, we described how this involves developing regular reflective practices, where people can pay deep attention, and learn how to master these basic emotions and unresourceful thought patterns. How this allows them to be playful and experimental in developing new mindsets, rethinking habits, and resourceful emotional states, which are foundational for developing 21st-century superpowers.

Failure can become valued as a process and resource for effecting significant human-centric change, deepening learning, and improving your future fitness.

Consequences of avoiding failure

According to the same article in Psychology today – “shame is a psychologically toxic emotion because instead of feeling bad about our actions (guilt) or our efforts (regret) shame makes us feel who we are”.

By getting to the core of your egos, your identities, your self-esteem, and your feelings of emotional well-being and resourceful thinking habits.

Because everyone hates to fail, we all unconsciously seek ways of mitigating the implications of a potential failure – “for example, by buying unnecessary new clothes for a job interview instead of reading up on the company – which allows us to use the excuse, “I just didn’t have time to fully prepare.”

Benefits of embracing failure

Rather than succumbing to the notion that everyone hates to fail, it is much more useful to develop healthier ways of embracing and flowing with it which might:

  • Motivate you to reflect deeply to consider and deliberate as to what might be the most intelligent and brave actions to take under the range of circumstances you find yourself in.
  • Inspire you to risk-taking those intelligent actions through developing sound risk anticipation, management, and mitigation strategies that help boost your confidence.
  • Commit to doing just a bit more, in inventive ways that add value to the quality of people’s lives as well to your customer’s experience of your product or service.
  • Encourage you to access your multiple and collective intelligence, be more courageous, compassionate, and creative in co-sensing, co-discovering, co-designing, and co-creating innovative solutions to complex problems.
  • Enable you to learn from others, and harness people’s collective intelligence to adapt and grow, through teaming, in ways that serve the common good.

Tips for rethinking and self-regulating fears of failure

A few tips to support you to rethink, respond, regroup and thrive that we will explore more deeply, through real-life stories and examples, in our next two ImagineNation™ blog posts (November and December):

  1. Be willing to redefine and reframe failure as what it means in your unique context, review past failures and see if you can find benefits that resulted from them.
  2. Set approach goals and not avoidance goals to view failure as a challenge that can be mastered.
  3. Control the controllable by intentionally managing your mindsets, shifting any negative perspective, and unpacking distortion and generalisations about failures and their negative consequences.
  4. Imagine yourself doing well, achieving your goals by composing and painting a picture or image of a desirable and compelling future success.
  5. Develop healthy self-compassion for when you do mess up, make mistakes and fail, by being kind and understanding, and empathic to your won humanness.
  6. Focus on every experience, no matter what it brings is an opportunity for deep learning and creative and inventive change.

Rather than living in a world where everyone hates to fail, why not adopt the rethink, respond, regroup, thrive pattern, be future-fit and develop your set of 21st-century superpowers in the face of the acute disruption of COVID-19?

Where it is expected that the business environment, over the next three to five years, will be the most exciting and innovative period that many of us may learn from and experience in our lifetimes?

Want to know why you might have a fear of failure?

Participate in our online research study “Ten Signs you may have a fear of failure” which we adapted from the article “10 Signs That You Might Have Fear of Failure… and 2 ways to overcome it and succeed” by Guy Winch Ph.D. in Psychology Today. Click here to access the survey.

We will happily share the results and findings with you if you leave your name and email address on the form provided. By sharing these details, you will also qualify for a complimentary 30 minute one on one online innovation coaching session, with one of our global professionally certified coaches to help you overcome your own anxieties and fears about failure and develop your 21st-century superpowers.

Join our next free “Making Innovation a Habit” masterclass to re-engage 2022!

Our 90-minute masterclass and creative conversation will help you develop your post-Covid-19 re-engagement strategy.  It’s on Thursday, 10th February at 6.30 pm Sydney and Melbourne, 8.30 pm Auckland, 3.30 pm Singapore, 11.30 am Abu Dhabi and 8.30 am Berlin. Find out more.

Image credit: Unsplash

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Design Thinking Workshops – A Step-by-Step Guide

Design Thinking Workshops - A Step-by-Step Guide

GUEST POST from Art Inteligencia

In today’s fast-paced world, the need for innovative solutions has never been more apparent. Design Thinking has emerged as a powerful philosophy to guide teams toward creative solutions. This step-by-step guide unveils how to conduct effective Design Thinking workshops that harness collaborative creativity.

Step-by-Step Guide to Conducting a Design Thinking Workshop

Step 1: Empathize

Begin by understanding the users you’re designing for. Use observation, interaction, and immerse yourself in their experiences to glean insights.

Step 2: Define

Clearly articulate the problem you’re aiming to solve. This stage helps in narrowing the focus and addressing the right challenge.

Step 3: Ideate

Brainstorm a plethora of ideas without judgment. Encourage wild thinking and shelve feasibility questions. Capture as many ideas as possible.

Step 4: Prototype

Create inexpensive, scaled-down versions of the product or features to investigate what works and what doesn’t.

Step 5: Test

Test the prototypes with users. Gather feedback, refine and redefine to ensure the solution meets user needs effectively.

Case Studies

Case Study 1: Revamping Customer Experience in Banking

Challenge: A leading bank wanted to improve its customer onboarding process to enhance satisfaction and reduce drop-offs.

Approach: Through a series of Design Thinking workshops, the bank invited frontline employees to empathize with customers. They mapped the entire customer journey, pinpointing stressful pain points.

Outcome: The bank devised a simplified onboarding mobile app with real-time assistance features, slashing drop-offs by 30% within six months.

Case Study 2: Educational Tools for Remote Learning

Challenge: With the rise of remote learning, an educational publisher needed a way to keep students engaged outside traditional classrooms.

Approach: Utilizing Design Thinking workshops, the team included educators, students, and tech experts. Empathy maps were crafted to understand both teachers’ and students’ struggles.

Outcome: The team created a gamified learning platform that used interactive storytelling, resulting in a 40% increase in student engagement rates.

Conclusion

Design Thinking workshops are not just sessions, but transformational journeys that reshape perspectives and cultivate innovative solutions. When executed well, they empower organizations to not just meet, but anticipate and exceed user expectations.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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Design Thinking as a Tool for Breakthrough Innovation in Service Industries

Design Thinking as a Tool for Breakthrough Innovation in Service Industries

GUEST POST from Chateau G Pato

In today’s rapidly evolving business landscape, service industries are constantly seeking ways to differentiate themselves and stay ahead of the competition. One approach that has gained traction in recent years is the use of design thinking as a tool for driving breakthrough innovation. By putting the end-user at the center of the design process, companies can create truly customer-centric solutions that meet the needs and desires of their target market.

Design thinking is a human-centered approach to innovation that involves empathizing with the end-user, defining the problem, ideating potential solutions, prototyping, and testing those ideas with real users. By following this iterative process, companies can uncover deep insights about their customers’ pain points and preferences, leading to breakthrough innovations that drive business growth.

Two case studies exemplify the power of design thinking in driving breakthrough innovation in service industries:

Case Study 1: Airbnb

Founded in 2008, Airbnb disrupted the hospitality industry by providing a platform that connects travelers with unique and personalized accommodations. By using design thinking principles, Airbnb was able to deeply understand the needs and desires of both hosts and guests.

Through interviews and observations, Airbnb’s design team discovered that many travelers were seeking authentic, local experiences rather than cookie-cutter hotel rooms. This insight led to the creation of a platform that allows hosts to offer their homes as accommodations, giving travelers a more personal and unique experience.

By putting the end-user at the center of their design process, Airbnb was able to create a breakthrough innovation that has reshaped the way people travel and experience new places.

Case Study 2: Disney Parks

Disney Parks is known for providing an immersive and magical experience for its guests. To maintain this high level of customer satisfaction, Disney has embraced design thinking as a tool for continuous innovation.

One way Disney has used design thinking is through its FastPass+ system, which allows guests to reserve ride times in advance, reducing wait times and enhancing the overall park experience. By focusing on the needs and preferences of park guests, Disney was able to create a system that improves the customer experience and drives guest satisfaction.

By incorporating design thinking into their innovation process, Disney Parks continues to deliver breakthrough innovations that delight and captivate their guests.

Conclusion

Design thinking is a powerful tool for driving breakthrough innovation in service industries. By empathizing with customers, defining their needs, and prototyping solutions, companies can create truly customer-centric products and services that set them apart from the competition. The case studies of Airbnb and Disney Parks demonstrate the transformative impact of design thinking in driving innovation and delivering exceptional customer experiences. By embracing design thinking, service industries can unlock new opportunities for growth and success in today’s competitive market.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Pexels

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Nominations Closed – Top 40 Innovation Bloggers of 2021

Nominations Open for the Top 40 Innovation Bloggers of 2021Human-Centered Change and Innovation loves making innovation insights accessible for the greater good, because we truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

As a result we are eternally grateful to all of you out there who take the time to create and share great innovation articles, presentations, white papers, and videos with Braden Kelley and the Human-Centered Change and Innovation team. As a small thank you to those of you who follow along, we like to make a list of the Top 40 Innovation Bloggers available each year!

Our lists from the ten previous years have been tremendously popular, including:

Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019
Top 40 Innovation Bloggers of 2020

Do you just have someone that you like to read that writes about innovation, or some of the important adjacencies – trends, consumer psychology, change, leadership, strategy, behavioral economics, collaboration, or design thinking?

Human-Centered Change and Innovation is now looking for the Top 40 Innovation Bloggers of 2021.

The deadline for submitting nominations is December 24, 2021 at midnight GMT.

You can submit a nomination either of these two ways:

  1. Sending us the name of the blogger and the url of their blog by @reply on twitter to @innovate
  2. Sending the name of the blogger and the url of their blog and your e-mail address using our contact form

(Note: HUGE bonus points for being a contributing author)

So, think about who you like to read and let us know by midnight GMT on December 24, 2021.

We will then compile a voting list of all the nominations, and publish it on December 25, 2021.

Voting will then be open from December 25, 2021 – January 1, 2022 via comments and twitter @replies to @innovate.

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions by an author to this web site will be a contributing factor.

Contact me with writing samples if you’d like to self-publish on our platform!

The official Top 40 Innovation Bloggers of 2021 will then be announced on here in early January 2022.

We’re curious to see who you think is worth reading!

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Design Thinking and Change Planning

How to Combine Forces for Innovation

Design Thinking and Change Planning: How to Combine Forces for Innovation

GUEST POST from Art Inteligencia

In today’s rapidly evolving landscape, organizations face the dual challenge of staying competitive and adapting to change. Design thinking and change planning are powerful tools that, when combined, can drive innovation, foster creativity, and lead to transformative outcomes. In this article, we explore how these two methodologies can work in harmony to create a culture of innovation.

1. Understanding Design Thinking

What is Design Thinking?

Design thinking is a human-centered approach to problem-solving. It emphasizes empathy, collaboration, and iterative processes. Here are the key stages of design thinking:

  1. Empathize: Understand the needs, pain points, and aspirations of your users or stakeholders.
  2. Define: Clearly define the problem you aim to solve.
  3. Ideate: Generate creative solutions through brainstorming and ideation sessions.
  4. Prototype: Build low-fidelity prototypes to test and refine ideas.
  5. Test: Gather feedback from users and iterate based on insights.

The Guardian: A Design Thinking Success Story

The Guardian, a renowned newspaper and publishing group, leveraged design thinking to transform its funding model, boost revenue, and engage emotionally with readers1. By empathizing with their audience, they identified pain points and creatively addressed them. The result? A sustainable business model and a deeper connection with readers.

2. Integrating Change Planning

What is Change Planning?

Change planning involves systematically preparing an organization for transitions. It ensures that people, processes, and systems adapt smoothly to new realities. Here are the essential steps:

  1. Assess the Landscape: Understand the context, identify stakeholders, and assess readiness for change.
  2. Create a Vision: Define the desired future state and communicate it effectively.
  3. Plan and Execute: Develop a detailed roadmap, allocate resources, and execute the plan.
  4. Monitor and Adjust: Continuously evaluate progress, make necessary adjustments, and celebrate wins.

Tackling the Opioid Crisis: A Dual Approach

The Lummi Tribal clinic faced the opioid crisis head-on using both design thinking and change planning. They empathized with patients, staff, and the community to understand the complexities. Simultaneously, they planned for system-wide changes, including better protocols, training, and community outreach. The result? A holistic approach that saved lives and improved overall well-being1.

3. Synergy in Action

When design thinking and change planning converge, magic happens:

  1. User-Centric Innovation: Design thinking ensures solutions resonate with users, while change planning ensures smooth implementation.
  2. Iterative Adaptation: Design thinking’s iterative nature aligns with change planning’s continuous improvement mindset.
  3. Culture Transformation: Together, they foster a culture of innovation, agility, and resilience.

The Value of Braden Kelley’s Change Planning Toolkit™

To supercharge this synergy, consider integrating Braden Kelley’s Change Planning Toolkit™. This toolkit provides a comprehensive set of frameworks, worksheets, and tools designed to accelerate change efforts. Here’s why it’s invaluable:

  • Beat the 70% Failure Rate: The toolkit equips you to navigate change successfully, minimizing the risk of failure.
  • Visualize, Plan, and Execute: Use the toolkit to create visual roadmaps, ensuring alignment across teams.
  • On-Time Delivery: Deliver projects and change efforts promptly with the toolkit’s practical resources.
  • Human-Centered Approach: Like design thinking, the toolkit prioritizes people, fostering engagement and adoption.

The Change Planning Toolkit™ Basic License grants you access to 26 essential tools, including the Change Planning Canvas™1For more extensive options, explore the Individual Bronze License or the Commercial License (Annual)2. Remember, innovation isn’t a solo endeavor—it’s a symphony of empathy, strategy, and execution. Let’s play our part in this transformative orchestra.

In conclusion, organizations that embrace both design thinking and change planning position themselves for sustained success. By combining forces, they create a dynamic ecosystem where creativity thrives, problems are solved, and innovation becomes a way of life.

Remember, innovation isn’t a solo endeavor—it’s a symphony of empathy, strategy, and execution. Let’s play our part in this transformative orchestra.

Note: The case studies mentioned here are illustrative. Organizations should tailor their approach based on their unique context and challenges.


References:

  1. The Guardian: Benefits of Design Thinking
  2. Tackling the Opioid Crisis at the Human and Systems Levels

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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The Role of Design Thinking in Enhancing Customer Experience and Loyalty

The Role of Design Thinking in Enhancing Customer Experience and Loyalty

GUEST POST from Chateau G Pato

In today’s highly competitive business landscape, customer experience has become a crucial differentiator for companies looking to stand out and attract and retain loyal customers. Design thinking, a user-centered approach to innovation, has emerged as a powerful tool for enhancing customer experience and building customer loyalty.

Design thinking is a human-centered methodology grounded in empathy and creativity. By putting the customer at the center of the design process, companies can gain a deeper understanding of their needs, preferences, and pain points, which in turn allows them to create products and services that truly meet their customers’ expectations.

Case Study 1: Apple

One company that has successfully leveraged design thinking to enhance customer experience is Apple. Apple’s commitment to design excellence and user-centric innovation has helped the company build a loyal customer base that is willing to pay a premium for its products. Apple’s focus on simplicity, intuitive design, and seamless integration across its product ecosystem has set it apart from competitors and made it a leader in customer experience.

Case Study 2: Airbnb

Another company that has embraced design thinking to drive customer loyalty is Airbnb. By taking a human-centered approach to service design, Airbnb has created a platform that not only meets customers’ needs for affordable and unique accommodation but also fosters a sense of community and connection among users. Airbnb’s focus on personalization, transparency, and trust has helped the company build a devoted customer base that returns to the platform again and again.

Conclusion

Design thinking can be a powerful tool for companies looking to enhance customer experience and build customer loyalty. By putting the customer at the center of the design process, companies can gain valuable insights into their needs and preferences, leading to the creation of products and services that truly resonate with customers. Companies like Apple and Airbnb have demonstrated the impact of design thinking on customer experience and loyalty, setting a powerful example for businesses looking to differentiate themselves in the market. As competition continues to intensify, companies that prioritize design thinking will be well-positioned to thrive in an increasingly customer-centric world.

SPECIAL BONUS: The very best change planners use a visual, collaborative approach to create their deliverables. A methodology and tools like those in Change Planning Toolkit™ can empower anyone to become great change planners themselves.

Image credit: Unsplash

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Announcing Human-Centered Change & Innovation Weekly

Human-Centered Change and Innovation Weekly Newsletter

We’re about two months into the re-birth and re-branding of Blogging Innovation as Human-Centered Change and Innovation.

At the same time I brought my multiple author blog back to life, I also created a weekly newsletter to bring all of this great content to your inbox every Tuesday.

Human-Centered Change & Innovation Weekly brings four or five great articles as an email to you from myself and a growing roster of talented and insightful contributing authors, including:

Robert B. Tucker, Janet Sernack, Greg Satell, Linda Naiman, Howard Tiersky, Paul Sloane, Rachel Audige, Arlen Meyers, John Bessant, Phil Buckley, Jesse Nieminen, Anthony Mills, Nicolas Bry and your host Braden Kelley.

You can sign up for the newsletter here:


I would be interested to know whether you prefer:

  1. Tuesday
  2. Sunday

And, if you’ve missed out on previous issues and would like to explore them, you’ll find the links below:

Human-Centered Change & Innovation Weekly

Finally, if you know a globally recognized human-centered design, change, innovation, transformation or customer experience author that should be contributing guest articles to the blog and newsletter, have them contact us.

I hope you continue to find value in everyone’s contributions to the conversations around human-centered change, innovation, transformation and experience design!

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Creating 21st Century Transformational Learning

Creating 21st Century Transformational Learning

GUEST POST from Janet Sernack

I was privileged to attend one of the first Theory U; Presencing Leadership for Profound Innovation and Change Workshops presented by the Sloane School of Management, in Boston in 2008. This means that I have been able to observe, engage with and participate, from both Israel and Australia, in the evolution of Presencing and Theory U as powerful resources and vehicles for effecting profound transformational change and learning.

Intentional Change and Learning

I have seen and experienced the growth of the global Presencing community, as it transformed from a small, diverse, thought-leading group in the USA, seeding a range of deeply disruptive core concepts, as described in their groundbreaking book – Presence: Human Purpose and the Field of the Future into a global movement.

Where they introduced a radical new theory about change and learning, I also participated in its evolution into its current manifestation, as a global movement for profound transformational change. Which seeks to create, within the whole system, intentional shifts that break old patterns of seeing and acting that continually create results, on a planetary level, that are no longer needed or wanted. Achieving this by encouraging deeper levels of attention and intention, as well as deep and continuous learning, to create an awareness of the larger systemic whole, ultimately leading to us to adopt new and different mindsets, behaviors, actions, and systems that can help to shape our evolution and our futures.

A Turning Point

It is suggested by many, that we are at a turning point, a critical moment in time, where all of us, individually and collectively, have the chance to focus our attention toward activating, harnessing, and mobilizing transformational change and learning to shape our evolution and our futures intelligently. To maximize the emergence, divergence, and convergence of new patterns of consumer and business behaviors that have emerged at extraordinary speed and can be sustained over long periods of time because digitization, coupled with the impact of the global pandemic, have accelerated changes faster than many of us believed previously possible.

Paradoxically, we are facing an uncertain future, where according to the World Economic Forum Job Reset Summit – “While vaccine rollout has begun and the growth outlook is predicted to improve, and even socio-economic recovery is far from certain” no matter where you are located or professionally aligned.

Leveraging the Turning Point

This turning point, is full of possibilities and innovative opportunities potentially enabling organizations, leaders, teams, people, and customers to embrace the opportunity to change and learning in creative and inventive ways to shape our evolution and to co-create our futures, in ways that are:

  • Purposeful and meaningful,
  • Embrace speed, agility, and simplicity,
  • Scale our confidence, capacity, and competence through unlearning, relearning, and innovation.

Resulting in improving equity for all, resilience, sustainability, growth, and future-fitness, in an ever-changing landscape, deeply impacted by the technologies created by accelerated digitization, by putting ourselves into the service of what is wanting to emerge in this unique turning point and moment of time.

Forward-looking leadership

This is validated by the Boston Consulting Group (BCG), who outlined, in a recent article the key strategies employed by most innovative companies in 2021 that “forward-looking leaders soon looked to broader needs affecting their companies’ futures, such as resilience, digital transformation, and customer relevance”.

Realizing, like the authors of Presence: Human Purpose and the Field of the Future, the need to build the systemic ability to drive change, learning and innovation, by transforming their ambitious aspirations into real results through:

  1. Clarifying a clear ambition: that is meaningful and purposeful, compelling and engaging that aligns to people’s values and helps build “one team” mindsets.
  2. Building systemic innovation domains: that are strategically and culturally aligned, enabling people and technology to connect, explore, discover, design, and deliver the ambition through making changes and learning, collective and ecosystems approach that provides clear lines of sight to stakeholders, users, and customers.
  3. Performance management: that acknowledges and rewards collaborative achievements, results in transformational change and learning through smart risk-taking, experimentation and drives accountability, and celebrates success.
  4. Project management: that provides rigor and discipline, through taking a human-centered, and agile approach that allows people and teams to make the necessary shifts in assigning and delivering commercially astute, ambitious, radical, and challenging breakthrough and Moonshot projects.
  5. Talent and culture: by exercising leadership that brings people and teams together, collaborating by fostering openness, transparency, permission, and trust so people can safely unlearn, relearn, adapt and innovate. By supporting and sponsoring change initiatives, by harnessing and mobilizing collective genius, by granting prestige to innovation roles and valuing radical candor, generating discovery and challenges to the status quo.

A Moment in Time

Some thirteen years later, in a recent Letter, Otto Scharmer, one of the original authors of the Presence book, shared with the global Presencing community, that it:

“feels as if we have collectively crossed a threshold and entered a new time. A time that was there already before, but more as a background presence. A time that some geologists proposed to refer to as the Anthropocene, the age of humans. Living in the Anthropocene means that basically all the problems, all the challenges we face on a planetary scale are caused by… ourselves”.

He then stated that “Being alive at such a profound planetary threshold moment poses a critical question to each and every one of us: What is my response to all of this, what is our response to this condition, how am I – and how are we – going to show up at this moment?

Showing up at this moment

Change and learning today involve people, developing their knowledge, mindsets, and behaviors, skills and habits. So, making a fundamental choice about how you wish to show up right now, as a leader or manager, business owner or employee, consultant, trainer, or coach, is crucial to making your contribution and commitment to shaping your own individual, and our collective evolution and our futures.

Taking just a moment

It may, in fact, be beneficial, to take just a moment – to hit your pause button, retreat into reflection, stillness, and silence and ask yourself Otto’s question – how am I, and how are we as a business practice, team or organization going to show up at this moment?

Drawing on my experience as an innovative start-up entrepreneur in Israel, people can either be forced to change and learn through necessity, conflict, and adversity in order to survive. Alternately, they can choose to change through seeing the world with fresh eyes, full of possibility, positivity, optimism, and self-transcendence, to innovate and thrive.

  • How might you develop the courage to make transformational and systemic changes and learning and innovation your key priorities to survive through necessity and adversity, or thrive through unleashing possibilities, optimism, and positivity?
  • How might you develop the compassion to focus on developing both customer and human centricity in ways that are purposefully meaningful and aligned to people’s values and contribute to the good of the whole (people, profit, and planet)?
  • How might you be creative in transforming your time, people, and financial investments in ways that drive out complacency, build change readiness and deliver the deep and continuous change and learning that equips and empowers people to deliver tangible results that are valued, appreciated, and cherished, now and in the future?

Not only to take advantage of the moment in time but to also use transformational change and learning to extend your practice or organizations future fitness and life expectancy, because, according to a recent article in Forbes –  “Half of the giants we now know may no longer exist by the next decade. In 1964, a company on the S&P 500 had an average life expectancy of 33 years. This number was reduced to 24 years in 2016 and is forecast to shrink further to 12 years by 2027”.

This is the final blog in our series of blogs, podcasts, and webinars on Developing a Human-Centric Future-Fitness organization.

Find out about our learning products and tools, including The Coach for Innovators Certified Program, a collaborative, intimate, and deep personalized innovation coaching and learning program, supported by a global group of peers over 8-weeks, starting Tuesday, October 19, 2021.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of a human-centered approach and emergent structure (Theory U) to innovation, within your unique context.  Find out more

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