Tag Archives: Employee Experience

Why Annual Employee Experience Audits Are Important

Why Annual Employee Experience Audits Are Important

by Braden Kelley and Art Inteligencia

In today’s rapidly evolving business landscape, organizations are recognizing the importance of not just their customers’ experience, but also their employees’. The concept of employee experience encompasses every touchpoint a worker encounters from recruitment to retirement. However, what often remains underappreciated is the systematic examination of this experience through regular audits. Today, we’ll explore why annual employee experience audits are critical for any forward-thinking organization.

Understanding Employee Experience

The employee experience can be defined as the sum total of all interactions an employee has with their employer. This includes the culture, the physical workspace, tools and technology provided, leadership behavior, and organizational practices. Together, these elements shape how employees perceive their organization and directly influence engagement, productivity, and retention.

The Need for Regular Audits

Conducting regular audits of the employee experience is crucial for several reasons:

  • Identifying Pain Points: Just as businesses conduct customer journey mapping to understand customer pain points, employee experience audits help uncover hidden obstacles impacting employee satisfaction and performance.
  • Measuring Impact of Changes: Organizations implement initiatives to improve the work environment regularly. Audits provide a structured approach to assess the impact of these initiatives, offering insights into what’s working and what isn’t.
  • Aligning with Strategic Goals: As companies evolve, ensuring that the employee experience aligns with the organization’s strategic goals becomes imperative. Audits help in recalibrating experiences to support these objectives.

The Benefits of Annual Audits

Moving from sporadic reviews to a structured annual audit brings several benefits:

  • Enhanced Engagement: Regular audits demonstrate a commitment to employee well-being, fostering a culture of trust and transparency which enhances overall engagement.
  • Improved Retention: By identifying factors that contribute to dissatisfaction or turnover, organizations can proactively address issues, making it easier to retain top talent.
  • Informed Decision Making: Comprehensive data from audits enable leaders to make informed decisions about policies, benefits, and strategic initiatives that can enhance the employee experience.

What a Complete Employee Experience Audit Looks Like

A thorough employee experience audit should include several key components:

  • Comprehensive Surveys: Distribute surveys that cover a wide range of topics including workplace culture, management effectiveness, communication, work-life balance, career development, and employee satisfaction.
  • Focus Groups and Interviews: Conduct focus groups and one-on-one interviews that allow employees to provide detailed feedback and personal insights that might not surface through surveys alone.
  • Observation: Observe working conditions, team dynamics, and workflow interactions to gain an understanding of the daily employee experience.
  • Data Analysis: Analyze HR data, turnover rates, and performance metrics to identify trends and areas needing improvement.
  • Technology and Tool Assessment: Evaluate the tools and technologies available to employees for their effectiveness in enhancing productivity and satisfaction.
  • Leadership and Management Review: Assess leadership styles and their alignment with employee needs and organizational values.
  • Feedback Loop: Establish a mechanism for continuous feedback and updates to the audit process to ensure it evolves with organizational changes.

What An Employee Experience Audit IS NOT

An employee experience audit is not an employee experience survey. Like a financial audit, it should also typically be conducted by a small group from outside the organization to maintain objectivity and honesty in the observations, devoid of assumptions and rationalizations of design tradeoffs. Employee experience auditors are trying as much as possible to walk in the shoes of employees across channels for key activities and so they must not be isolated from key systems or key employee groups to determine the most important activities and systems to dive the deepest into the experience of.

An employee experience audit is not a solution but research with recommendations. It is worthless without a commitment to act on the findings found. The leadership commitment and plans for how deficiencies will be addressed is EVEN MORE IMPORTANT than how the employee experience audit is conducted.

Implementing Effective Audits

For an audit to be effective, it should be thorough and inclusive. Consider the following steps:

  1. Define Objectives: Clearly outline what you aim to achieve with the audit.
  2. Utilize Surveys and Interviews: Gather quantitative and qualitative data through employee surveys and interviews.
  3. Analyze Data: Use data analytics to identify trends and patterns. Pay attention to anomalies and outliers.
  4. Actionable Recommendations: Transform insights into actionable steps that can be implemented to drive positive change.
  5. Leadership Commitment: Secure commitment from leadership to fund and implement the greatest improvement opportunities identified during the audit.

Conclusion

The workplace is fundamentally changing, and so too must our approach to understanding it. Annual employee experience audits provide a robust framework for consistently enhancing the environments we create for our workforces. In doing so, we not only improve the lives of our employees but also drive innovation, loyalty, and performance that propels our organizations forward. But an employee experience audit is not the same thing as an employee survey. It is instead an outside-in evaluation of the experience employees have while executing key activities across key systems. By embedding an annual employee experience audit practice into our routine, we fortify the human connection at the heart of every successful enterprise.

If you would like to team up to conduct an Employee Experience Audit at your company, please contact me and we can get you on the calendar to meet with our team.

Image credits: Pixabay

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Content Authenticity Statement: The core premise and structure for this article was created by Braden Kelley. The OpenAI Playground, taking on the role of human-centered change and innovation thought leader Braden Kelley has helped to flesh out the content of the article with supplementary content added by Braden Kelley, including the section on What An Employee Experience Audit IS NOT.

Not All Customers Are Worth Doing Business With

Not All Customers Are Worth Doing Business With

GUEST POST from Shep Hyken

In some of my customer service speeches, I joke that some customers aren’t worth doing business with. The way I position it in the speech is funny, but in reality, it’s pretty serious. Sometimes, a customer isn’t worth doing business with because they are truly a bad customer. The result could be choosing to say, “Goodbye,” and sending them to the competition.

While there are many reasons you might end your relationship with a customer, I came up with six obvious ones to get you thinking:

  1. Customers who repeatedly return products. This is often the result of a liberal return policy that some customers abuse. Repeated returns cost money – sometimes more than the profit from the sale.
  2. Customers who make unwarranted complaints about service. You’ve heard the recording: “These calls are recorded for quality assurance.” Not only are recorded calls great for training, but they can also become evidence of a customer who has an unwarranted complaint about the company’s customer service – or any other situation.
  3. Customers who demand unreasonable solutions to problems. If the customer’s demands are unreasonable and they won’t accept the solutions or compensation an employee is offering, it may be time to let them go.
  4. Customers who take up too much time. For example, customers who repeatedly send back products, which takes up too much time and costs the company money.
  5. Customers who are argumentative. Some customers will argue, and nothing will make them happy. When they realize you are about to “fire” them as a customer, they sometimes recognize that they are being unreasonable. But, when they don’t, it’s time to consider saying, “Goodbye.”
  6. Customers who are abusive toward employees. This is more than an argumentative customer – it is taking rude and argumentative to another level. The customer curses, insults or threatens the employee. While we always want to be polite to our customers, sometimes it’s okay to politely transfer them to a manager or, if empowered to do so, politely say goodbye and hang up.

Bad Customer Cartoon from Shep Hyken

Keep in mind that it’s our job to take a negative event or abusive customer and turn the situation around. Another way of saying it is to turn rants into raves. Yet, in some cases – hopefully very few – the customer may truly not be worth doing business with … today. That could change in the future. Keep that in mind. Remember one of my favorite sayings:

The customer is not always right, but they are always the customer.

Consider that saying before slamming the door on an abusive customer. If you feel it can’t be worked out – today – close the door quietly, but consider leaving it open, ever-so-slightly, just in case they realize the error of their ways. Maybe they will come back, apologize, and become a great customer – one that is well worth doing business with!

Image Credits: Pexels, Shep Hyken

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Top 10 Human-Centered Change & Innovation Articles of October 2024

Top 10 Human-Centered Change & Innovation Articles of October 2024Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are October’s ten most popular innovation posts:

  1. The Runaway Innovation Train — by Pete Foley
  2. How Leaders Make Employees Feel Respected — by David Burkus
  3. Innovation is Combination — by Greg Satell
  4. Why Modifying This One Question Changes Everything — by Robyn Bolton
  5. Acting on Strategy and Tactics — by Mike Shipulski
  6. Push versus Pull in the Productivity Zone — by Geoffrey A. Moore
  7. Next Generation Leadership Traits and Characteristics — by Stefan Lindegaard
  8. Humanizing Agility — by Janet Sernack
  9. Creating More Digital Value for Customers — by Howard Tiersky
  10. False Choice – Founder versus Manager — by Robyn Bolton

BONUS – Here are five more strong articles published in September that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

SPECIAL BONUS – THREE DAYS ONLY: From now until 11:59PM ET on November 11, 2024 you can get the hardcover version of the SECOND EDITION of my latest bestselling book Charting Change for 40% OFF using code HARDC50. This deal won’t last long, so grab your copy while supplies last!

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Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

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Why Neglecting New Hire Ideas Hurts Revenue

The Cost of Silence

Why Neglecting New Hire Ideas Hurts Revenue

GUEST POST from Robyn Bolton

Stop me if this sounds familiar. A new hire bounces into your office and, with all the joy and enthusiasm of a new puppy, rattles off a list of ideas. You smile and, just like with new puppies, explain why their ideas won’t work, and encourage them to be patient and get to know the organization. 

Congratulations!  You just cost your company money. Not because the new hire’s idea was the silver bullet you’ve been seeking but because you taught them that it’s more critical for them to do their jobs and maintain the status quo than to ask questions and share ideas.

If that seems harsh, read the new research from Harvard Business School professor Amy Edmondson.

Year 1: Rainbows and Unicorns (mostly)

From 2017 through 2021, Dr. Edmonson and her colleagues collected data from over 10,000 physicians.  Using biannual (every two years) surveys, they asked physicians to rate on a 5-point scale how comfortable they felt offering opinions or calling out the mistakes of colleagues or superiors. 

It was little surprise that agreement with statements like “I can report patient safety mistakes without fear of punishment” were highest amongst people with less than one year of service at their employer.

These results all come down to one thing: high levels of psychological safety.

Years 2+: Resignation and Unhappiness

However, psychological safety erodes quickly in the first year because:

  • There’s a gap between words and actions: When new hires join an organization, they believe what they hear about its culture, values, priorities, and openness.  Once they’re in the organization and observe their colleagues’ and superiors’ daily behavior, they experience the disconnect, lose trust, and shift into self-protection mode.
  • Their feedback and ideas are rebuffed: This scenario is described above, but it’s not the only one.  Another common situation occurs when a new hire responds to requests for feedback only to be met with silence or exasperation, a lack of follow-through or follow-up, or is openly mocked or met with harsh pushback
  • Expectations increase with experience: It’s easier to ask questions when you’re new, and no one expects you to know the answers.  Over time, however, you are expected to learn the answers and you no longer feel comfortable asking questions, even if there’s no way you could know the answer.

20 years to regain what was lost in 1

According to Edmondson’s research, it takes up to 20 years to rebuild the safety lost in the first year.

As a leader, you can slow that erosion and accelerate the rebuilding when you:

  • Recognize the Risk: Knowing that new hires will experience a drop in psychological safety, staff them on teams that have higher levels of safety
  • Walk the Talk: Double down on demonstrating the behaviors you want. Immediately act on feedback that points out a gap between your words and actions.
  • Ask questions: Demonstrate your openness by being curious, asking questions, and asking follow-up questions.  As Edmonson writes, “You are training people to contribute by constantly asking questions.”
  • Promises Made = Promises Kept: If you ask for feedback, act on it.  If you ask for ideas, act on some and explain why you’re not executing others.
  • Be Vulnerable: Admit your mistakes and uncertainties.  It sets a powerful example that it’s okay to be imperfect and to ask for help. It also creates an environment for others to do the same.

The Cost of Silence vs. The Cost of Time

Building and maintaining psychological safety takes time and effort.  It takes 5 minutes to listen to and respond to an idea.  It takes hours to ensure new hires join safe teams.  It takes weeks to plan and secure support for post-hackathon ideas. 

But how does that compare to 20 years of lost ideas, improvements, innovations, and revenue?  To 20 years of lost collaboration, productivity, and peak effectiveness? To 20 years of slow progress, inefficiency, and cost?

How many of your employees stick around 20 years to give you the chance to rebuild what was lost?

Image credit: Pixabay

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Five Keys to Maintaining Your Customer Experience

Five Keys to Maintaining Your Customer Experience

GUEST POST from Shep Hyken

I was talking to a friend the other day. He purchased an expensive new car just eight months ago. Unfortunately, the car turned out to be a “lemon,” and he has taken it back to the dealer multiple times for various problems. The car has spent more time at the repair center than in his garage. If it were me, I’d ask the dealer to replace the car. Apparently, he has more patience than I do and was giving the dealer another chance to fix the car. Regardless, it made me think that what looks good on the outside may not be so good on the inside.

Unfortunately, there are businesses that fall into the same category as my friend’s automobile. They look good on the outside, with amazing marketing and advertising, a beautiful website, a beautiful building, etc., but when it comes to taking care of the customer, they fail.

This made me think further about how cars are maintained, and it’s not much different from how you would want to run your business. Consider these five customer experience (CX) maintenance ideas:

1. Reliability: First, you want to build a car that works. Assuming you have a good product, you want to create processes that are customer- and employee-friendly. The experience must, at a minimum, meet your customers’ expectations. That creates confidence and increases overall customer satisfaction.

2. Routine Maintenance: You want to keep your car properly maintained with routine maintenance. In the customer service world, we could consider this to be ongoing training that keeps your employees sharp with the latest tools and technology to help provide the best possible support and experience.

3. Alignment: We want to keep the car in alignment. A few years ago, I wrote about focusing on employees first. My weekly cartoon included the caption, “If an employee’s experience (EX) isn’t at least as good as the customer’s, the customer’s experience can be shaky, and the entire company can suffer.” In other words, there needs to be alignment between the CX and the EX.

Customer Experience Maintenance Cartoon from Shep Hyken

4. Feedback: When we take our car to a dealer or repair center, a mechanic hooks a computer up to the car to perform a “diagnostic check.” The computer can deliver feedback on many issues, from the electronics to how soon the brakes need to be replaced. In the business world, this is akin to the feedback your customers give you. You must have a system that collects feedback and gives you a chance to repair and maintain the experience so it continues to meet, if not exceed, your customer’s expectations.

5. Update: Most cars don’t last forever. At some point, you need to replace them. New cars offer an updated look in addition to updates under the hood, which could include more efficient engines, the latest technology, and more. Your business is the same. Product improvements, new technology, new processes, and more can give your customers a fresh experience.

Just like maintaining a car, fine-tuning your customer service and CX ensures your business runs smoothly, remains competitive, and gets your customers to say, “I’ll be back!”

Image Credits: Wikimedia Commons, Shep Hyken

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How To Create the IKEA Effect

A Customer Experience That Will Be Appreciated

How To Create The IKEA Effect

GUEST POST from Shep Hyken

When reaching out for customer service and support, most customers still prefer to communicate with a company or brand via the traditional phone call. That said, more and more customers are attracted to and embracing a do-it-yourself customer service experience, known as self-service.

I had a chance to sit down with Venk Korla, the president and CEO of HGS Digital, which recently released its HGS Buyers Insight Report. We talked about investments CX (customer experience) leaders are making into AI and digital self-support and the importance of creating a similar experience for employees, which will get to in a moment. But first, I want to share some comments Korla made about comparing customer service to an IKEA experience.

The IKEA Effect

The IKEA effect was identified and named by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale and Dan Ariely of Duke, who published the results of three studies in 2011. A short description of the IKEA effect is that some customers not only enjoy putting furniture together themselves but also find more value in the experience than if a company delivered pre-assembled furniture.

“It’s the same in the customer service/support world,” Korla said. “Customers who easily resolve their issues or have their questions answered on a brand’s self-service portal, either through traditional FAQ pages on a website or something more advanced, such as AI-powered solutions, will not only be happy with the experience but will also be grateful to the company for providing such an easy, fulfilling experience.”

To support this notion, our customer service research (sponsored by RingCentral) found that even with the phone being the No. 1 way customers like to interact with brands, 26% of customers stopped doing business with a company or brand because self-service options were not provided. (Note: Younger generations prefer self-service solutions more than older generations.) As the self-service experience improves, more will adopt it as their go-to method of getting questions answered and problems resolved.

The Big Bet On AI

In the next 18 months, CX decision-makers are betting big on artificial intelligence. The research behind the HGS Buyers Insight Report found that 37% of the leaders surveyed will deploy customer-facing chatbots, 30% will use generative AI or text-speech solutions to support employees taking care of customers, and 28% will invest in and deploy robotic process automation. All of these investments are meant to improve both the customer and employee experience.

While Spending On CX Is A Top Priority, Spending On Employee Experience (EX) Is Lagging

Korla recognizes the need to support not only customers with AI, but also employees. Companies betting on AI must also consider employees as they invest in technology to support customers. Just as a customer uses an AI-powered chatbot to communicate using natural language, the employee interacting directly with the customer should be able to use similar tools.

Imagine the customer support agent receives a call from a customer with a difficult question. As the customer describes the issue, the agent inputs notes into the computer. Within seconds, the agent has the answer to the question appear on their screen. In addition, the AI tool shares insights about the customer, such as their buying patterns, how long they have been a customer, what they’ve called about in the past and more. At this point, a good agent can interpret the information and communicate it in the style that best suits the customer.

Korla explains that the IKEA effect is just as powerful for employees as it is for customers. When employees are armed with the right tools to do their jobs effectively, allowing them to easily support customers and solve their most difficult problems, they are more fulfilled. In the HGS report, 54% of CX leaders surveyed cited talent attraction and retention as a top investment priority. So, for the company that invests in EX tools—specifically AI and automation—the result translates into lower turnover and more engaged employees.

Korla’s insights highlight the essence of the IKEA effect in creating empowering customer experiences and employee experiences. He reminds us that an amazing CX is supported by an amazing EX. As your company prepares to invest in AI and other self-service tools for your customers, consider an investment in similar tools for your employees.

Download the HGS Buyers Insight Report to find out what CX decision-makers will invest in and focus on for 2024 and beyond.

Image Credits: Pixabay
This article originally appeared on Forbes.com

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Six Causes of Employee Burnout

GUEST POST from David Burkus

There’s this simple misconception when it comes to burnout. We tend to think that burnout comes from just working too hard—putting in too many hours per week, exerting too much energy, and tipping your work-life scale out of balance. As a result, leaders and companies have sought to combat burnout by offering “rest” as a generic cure-all for their drained and disengaged people.

They’ve added greater flexibility programs (even before the pandemic), brought self-care opportunities into the office, and some have even become more serious about vacation time. And these programs aren’t without benefit, but it became obvious fairly quickly that the returns on the rest investments were limited (again, even before the pandemic added new stress).

The reason is that burnout comes from many sources—and anti-burnout efforts need to address all of these sources to truly be effective. So in this article, we’ll review the six true causes of burnout and offer some practical tips for leaders to mitigate the damage from these causes.

1. Excessive Workload

The first cause of burnout at work is excessive workload—and at first glance excessive workload looks like too much work. But excessive workload refers to juggling multiple projects, not having clarity on which one to focus on, and not knowing what next steps are for some. It’s not about hours worked, but rather the feeling that no matter how many hours are worked, work isn’t getting completed.

Excessive workload often sneaks up on the best performing people, because as they do good work, more work gets assigned to them. To prevent this, leaders need to keep track of how many projects they’re asking their people to take on. And if adding more to the workload, leaders can make priorities clear—even going so far as to state which projects are no longer a priority can go a long way to reducing excessive workload.

2. Poor Relationships

The second cause of burnout at work is poor relationships. Even if the workload of employees isn’t overwhelming and the project requirements aren’t confusing, doing the work with toxic colleagues can quickly lead to burnout. Poor relationships not only trigger feelings of dread as people begin the workday, but during the workday toxic coworkers can trigger many of the other causes of burnout on this list by being too demanding, too critical, or too lazy and adding to the workload of their colleagues as a result.

That’s why smart leaders focus on the relationships and cohesion of a team even more than they focus on whether the team is stacked with talented members. They know that individual performance is a function of team dynamics and work to build bonds on those teams. Leaders can help repair some of the relationship damage by seeking to create shared understanding between the team around differences in personality, preferences, and other contextual factors of the team. In addition, creating shared identity among members reinforces the idea that they’re truly one team and need to put personal differences aside.

3. Lack of Control

The third cause of burnout at work is lack of control. Lack of control refers to how much (or rather how little) autonomy employees have over their work. When individuals get to have a say in what projects they take on, or at least how, when, and where they tackle those projects, they’re more motivated and produce better quality work. But when a micromanager is hovering over their shoulder (or virtually hovering via constant check-ins or monitoring software) then those same people become demotivated and burnt out.

Leaders can’t always decide what projects their teams work on, but there’s always creative ways to increase autonomy on the team. If the project itself is a must-do, then leaders can discuss with the team who does what to get it done. If the deadlines are nonnegotiable, teams can still decide what the checkpoints or smaller deadlines look like. It may not seem like much, but a little autonomy goes a long way toward soothing burnout.

4. Lack of Recognition

The fourth cause of burnout at work is a lack of recognition. When people feel like they’re good work isn’t noticed, it becomes harder and harder for them to motivate themselves to keep working. And when they’re juggling multiple projects through excessive workload or juggling multiple toxic coworkers because of poor relationships, a lack of recognition compounds the problem. It’s difficult to take the time each day or each week to recognize each person’s contribution, especially when the demands of the work keep rising.

But it’s essential that leaders find time to praise the people on their team and express gratitude for their contribution. Moreover, it’s vital that leaders connect that recognition to the work with as little delay as possible. Just keeping track of wins and sharing them later in the annual performance review may get those wins documented, but it won’t reduce burnout in the people performing the work unless those wins are praised in the moment as well.

5. Lack of Fairness

The fifth cause of burnout at work is a lack of fairness. Doing great work and having it noticed is important, but feeling like that work is not getting as much notice as mediocre work done by another person or team can quickly diminish any positive effect from recognition. Likewise, feeling like another person or team is cutting corners or breaking rules and not being sufficiently reprimanded can spike feelings of unfairness that lead to burnout.

Depending on their power or place in the organizational chart, leaders may not be able to do much about an overall lack of fairness in the company. However, that doesn’t mean they’re powerless. In situations of unfair recognition, leaders can fight for the team to get greater notice and make sure people notice the fight. But in situations of unethical behavior, sometimes the best thing is to lead their team to a more just organization.

6. Purpose Mismatch

The final cause of burnout at work is a mismatch between the company’s purpose and the personal purpose or values of the individual. We want to do work that matters, and we want to work for leaders who tell us that we matter. But often in the quest to define an organizational mission statement, grandiose visions about stakeholders and society can actually blur an individuals’ ability to see how their work contributors to something so big. Or, if they see it, they may not feel as inspired about it as the senior leaders who wrote it during a consultant-led offsite and the lavish retreat center.

Smart leaders know their people’s values and what aspect of the work resonates most with them, and they know how to reinforce how the day-to-day work meets that personal desire for purpose. Most often, this is best done by connecting the team’s tasks to the people who are directly served by the team. We often think of purpose as “why we do what we do” but for many people, purpose is better stated as “who we help through the work that we do.”

Conclusion

Looking at the full list, it becomes apparent why merely reducing hours worked or adding a few self-care programs falls short of banishing burnout. Leaders need to take care of more than just the physical when it comes to keeping people productive and healthy. They need to talk about purpose, and make sure that purpose is being served in fair way. They need to make sure people have a clear picture of expectations and are recognized when they meet those expectations. By addressing all of these causes, leaders can turn their culture from one that drains people to one that leaves them feeling more energized than when they started. And that will make a huge difference in whether or not people feel burnt out or whether they feel like they’re doing their best work ever.

If you prefer a video version of this article, you will find it here:

Image credit: Pexels

Originally published on LinkedIn on December 21, 2021

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The Real Reasons Employees Stay Or Leave

Hint: It’s about more than money

The Real Reasons Employees Stay Or Leave

GUEST POST from Shep Hyken

What if every great employee you (or your company) hired never left? Of course, that’s unrealistic … or is it? Joey Coleman is one of the brightest authors and speakers on the planet. His first book, Never Lose a Customer Again, is one of the very best books I’ve read on how to keep your customers coming back. He’s now taken some of the same ideas that worked for customer retention and written a second book, just as brilliant, Never Lose an Employee Again.

Coleman studied and researched organizations worldwide, and he found that 50% of hourly employees quit before their 100-day anniversary. For non-hourly or salaried employees, it’s 20%. I interviewed Coleman on Amazing Business Radio to learn how we can keep good employees.

“How we onboard employees and make them feel part of our community can differentiate whether they will be long-time employees or leave almost as fast as they came,” Coleman said. “The first 100 days are the most important time in the entire relationship with an employee because this is where the foundation is laid.”

So, why do employees leave? Contrary to popular belief, the No. 1 reason an employee leaves to work elsewhere is not money. In the traditional exit interview, where an employee talks to their employer face-to-face, money is the easiest and safest excuse for an exit. The true reasons for leaving are more telling—and can help prevent an employee from going, even if offered more money somewhere else. Coleman cites the Work Institute employee retention study, sharing the top five reasons employees leave:

  1. No clear career path — This is the top reason employees leave. Nearly one-quarter (24%) don’t see future opportunities in the organization. Most employees want to advance their careers and learn new skills. Laying out a potential path for an employee from the very beginning of their employment with you can have long-term benefits.
  2. Stress or lack of resources — Not providing employees with the tools they need or giving them too heavy of a workload can impact their emotional health, which could lead them to find work at another company.
  3. Health and family matters — As much as an employee may love working with your organization, personal health, a sick child or an aging parent can interfere with their ability to work. Regarding the latter, Coleman says, “Just as some employers provide daycare for young children, some employers in the future will also provide an eldercare program.”
  4. Work/life balance — The job has to fit the employee’s lifestyle. Something as seemingly insignificant as a long commute can negatively impact the employee’s personal life so much that they leave.
  5. Money — Almost one in 10 (9%) leave because of money. That means nine out of 10 leave for other reasons, often within our control.

After reading the reasons listed above, here is Coleman’s top advice:

  • Affirm the employee made the right decision to come to work at your organization — The concept of affirm is one of the eight phases of the first 100 days Coleman covers in his book. There is a scientifically proven emotional reaction in which a new employee begins to doubt their decision to accept your job offer. It is called “new hire’s remorse,” which happens between when they accept the job offer and their first day. Reaffirm your new employee’s decision to accept your job offer. Establish a personal and emotional connection even before their first day.
  • On-boarding must be practiced at a higher level — Don’t just onboard the first day or two (or even a week or two). Coleman says, “If you’re not painting a clear path for your people but expecting them to manage and figure out their careers on their own, then you deserve to lose them.” The amount of time you spend with employees over the first 100 days directly correlates to how long they will stay.
  • The employee’s personal life is important — Notice that three of the five reasons people leave the organization are personal. Coleman says, “You need to know what’s going on between 5 p.m. and 9 a.m. as much as you are interested in what’s happening between 9 a.m. and 5 p.m. What are your people doing and dealing with when they are not at work?”

I’ve often said that you won’t have a business without customers. Coleman makes the case that the same applies to employees. Much of what gets customers to come back is a great customer experience. You can’t deliver a great CX without a great employee experience on the inside of your organization. Coleman says, “People think that customer experience and employee experience are two different silos. The better way to look at this is that they are two sides of the same coin. We must work on both!”

This article originally appeared on Forbes.com

Image Credits: Shep Hyken

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An Introduction to Journey Maps

For Mapping Customer, Employee, Patient and Other Journeys

An Introduction to Journey Maps

by Braden Kelley

Journey maps are a key part of visualizing the experience of a defined group of people. Customers may be the most typically selected group, but many other stakeholder groups are equally valid, including employees, patients, students and partners, to name just a few. This is why it is important to keep the term ‘journey maps’ as generic as possible.

They are incredibly useful for aligning project teams — and even the broader organization — around a shared vision of the journey a critical group of people go through from an agreed starting point to a common ending point. Journey maps also help to identify potential areas of improvement in the pursuit of an increasingly exceptional experience.

A journey map breaks down a journey into a handful of phases (typically 5-9), the steps the target group goes through in each phase and the touchpoints that occur at each step in the journey. Journey maps are the prerequisites for the powerful insight generation and analysis that comes next as you dig into the touchpoints and the relevant pain points and experience improvement opportunities within your working group.

Continue reading the rest of this article on HCLTech’s blog

Image credits: Pixabay

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Don’t Confuse Culture with Strategy

Culture is the Who and How We Work; Strategy is What We Do

Don't Confuse Culture with Strategy

GUEST POST from Shep Hyken

Culture is quite different from strategy. It’s what a company is and stands for. Peter Drucker, the legendary management guru, once said, “Culture eats strategy for breakfast.” It’s not that strategy isn’t important. It absolutely is. However, culture must come first. Then strategy must align with the culture.

One of several definitions of culture by Merriam-Webster is:

“The set of shared attitudes, values, goals and practices that characterizes an institution or organization.”

That is exactly what culture should be. However, there can be problems.

Some companies state their culture in mission, vision and/or values statements. However, those are just words—they are meaningless if not lived. And they can’t be aspirational. They must be true in the moment. A culture that is not actively practiced by leadership and employees is just a dream—just words on paper that are somewhat meaningless, regardless of how well-written and aspirational they are.

For a culture to be successful, leadership must live it and be the role model for others to emulate. And while most people think of leadership as the executives who sit in the C-suite, it is really anyone of authority. It could be anyone in management, in a supervisory position, or anyone who has direct reports. And while leaders must be role models, everyone must know and understand the culture. In the “perfect” organization, everyone is in alignment.

That is why Target is a great case study for how the right culture works. The title of this article is a quote from Christina Hennington, chief growth officer of Target, who sat on a panel at the recent 2023 National Retail Federation (NRF) Big Show. Hennington says, “We use culture as a guidepost, as a set of filters for the decisions we make in the business, both big and small. That’s all in the pursuit of our purpose, which is to help all families discover the joy of everyday life.”

Just last year, Target was No. 2 in Fortune’s Best Workplaces in Retail. It was also No. 1 in People’s Companies that Care, and No. 12 in Fortune’s 100 Best Companies to Work For. Those are some fine accolades, and with good reason. A RetailWire article noted that in 2021, when most companies were struggling to hire and keep employees, Target had its lowest turnover rate in five years. A good paycheck is a start. Good benefits are also important, and they go beyond medical benefits. For example, Target has a debt-free college program in which all full-time and part-time employees can participate. Another benefit is that Target likes to promote from within. Employees starting on hourly wages can become leaders. They take care of their people, and in turn their people take care of their customers.

Mark Ryski, founder and CEO of HeadCount Corporation, says, “Target continues to set the standard for driving up worker pay. I can only believe there is one key reason why—because a well-compensated, appreciated, happy workforce delivers better results. Imagine how it must feel to work for a company like Target that continues to look for ways to enrich employees.”

Melissa Kremer, EVP and chief human resources officer at Target, said, “Our team is at the heart of our strategy and success, and their energy and resilience keep us at the forefront of meeting the changing needs of our guests year after year.”

So, Target has nailed a big part of the culture, in that it has taken the words on paper to the people who work there. The message from Target’s leadership is clear. Build a culture that starts with a focus on your own people. Take care of them, and they will in turn, take care of the company, which includes the company’s customers.

Does that sound familiar? If you’ve been following my work for any length of time, it probably reminds you of my Employee Golden Rule: Do unto employees as you want done unto your customers. And it looks like it’s working.

This article originally appeared on Forbes.com

Image Credit: Pexels

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