Category Archives: Strategy

Teaming Up to Drive Customer Experience, Change and Innovation Success

I have exciting news to share and I can finally reveal all the details.

I am teaming up with the HCL Digital Consulting practice to help clients design compelling experiences, organizational agility, and innovation capabilities at the front end of their digital transformations.

HCL’s Digital Consulting practice brings together decades of deep technology expertise with best in class consulting services that are global, outcome based, and people-focused. Our mission is to drive both transformation and continuous improvement, and to do it all at scale. We work as a partner alongside our clients to align technology needs with business goals — from strategy to execution — to deliver solutions that are:

Visionary — find what’s possible with strategic future focus

Pragmatic — actionable solutions right-sized

Empathetic — human-centered and business-minded approach

Enabling — trusted advisors who work with you

If you’re looking to beat the 84% Digital Transformation failure rate then we should definitely talk – wherever you might be in the world.

Contact me here if you’d like to start a conversation about customer experience (CX), organizational change, innovation or digital transformation!

In the meantime be sure and download my free success guide on “Riding the Data Wave to Digital Disruption.”

Riding the Data Wave to Digital Disruption

In our digital age, all companies must change how they think, how they interact with customers, partners, and suppliers, and how their business works on the inside. Customer, partner, and supplier expectations have changed, and a gap is opening between what they expect from their interaction with companies and what those companies are currently able to deliver. Companies must immediately work to close this expectation gap, or their entire business is at risk.

This success guide provides questions and frameworks for companies to use to plan and execute successful a Digital Transformation.

Click for free access to the “Riding the Data Wave to Digital Disruption” success guide

Accelerate your change and transformation success

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Innovative Strategies for Disrupting Traditional Industries

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Innovative Strategies for Disrupting Traditional Industries

GUEST POST from Art Inteligencia

There’s a buzzing chorus reverberating across industries, from tech realms to manufacturing hubs: “Innovate or perish.” More firms, innovators and thought leaders are challenging traditional business operations to tap into a world of possibilities. The catalyst? Innovative strategies. These tactics have the capacity to disrupt existing industries and birth new paradicms. Today, we’ll examine some of these game-changing strategies with an analytical lens, focusing on two case studies to drive the point home.

1. Systemic Innovation with a Human-Centric Approach

Emphasizing systemic innovation means understanding that an industry’s fundamental frameworks and processes aren’t exclusive compartments but interconnected systems. Today’s innovators are levering this invision and merging it with a focus on enhancing human experiences – customers, communities, and the workforce.

Case Study: Airbnb

Consider Airbnb, which flawlessly implemented this strategy to disrupt the global accommodation industry. Airbnb realized that the essence of travel was not just in accommodation but an enriching, personalized experience. It redefined the customer experience by leveraging underutilized resources—vacant rooms and homes, allowing homeowners to become service providers. The travel industry: disrupted – the user experience: elevated.

2. Harnessing Advanced Technologies for New Value Propositions

Advanced technologies have wired us into a new era of business. They are powerful tools offering novel ways to deliver value. Beyond product improvements, they offer newer models of business, partnerships, and customer engagements.

Case Study: Tesla

The automotive industry is a poster child for such disruption, with Tesla, Inc. at the forefront. Tesla harnessed advanced battery technologies and stepped outside the internal combustion engine’s boundaries. Tesla’s innovation didn’t stop at product; it extended to challenge traditional dealership models by selling directly to the customer, thus fostering a closer customer relationship. Additionally, they leveraged software to provide continuous improvements via over-the-air updates, turning their cars into upgradable software platforms.

3. Embracing Strategic Alliances, Collaborations and Open Innovation

Innovative corporate strategies no longer limit companies to go about their innovative journey alone. Strategic alliances, collaborations or open innovation are reshaping products, services and the nature of competition itself.

Case Study: Microsoft and Linux

In the IT world, an example of profound disruption is Microsoft’s admission into the Linux Foundation. Once fierce competitors, Microsoft realized the power of Linux’s open-source software and adapted an open innovation strategy that embraced collaboration over competition. The unexpected alliance shook the industry and spurred Microsoft’s evolution.

Conclusion

These case studies are simply enlightening tips of the disruptive iceberg. Innovative strategies are not about obsoleting traditional models. Instead, they’re about deconstructing, questioning, and re-imagining traditional systems to create new pockets of value. From a holistic perspective, our mandate as business leaders should not just be to ride the wave of industry disruption, but to seek, facilitate, and manage these waves of transformation.

Adopting innovative strategies may not be optional anymore, but the exciting reality is the capacity for every organization to become a change-maker, a disrupter, and a leader in its own right. You might just be a game-changing strategy away from rewriting the rules of your industry.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: misterinnovation.com

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How to Build a Change Leadership Strategy for Success

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How to Build a Change Leadership Strategy for Success

GUEST POST from Art Inteligencia

In the ever-evolving landscape of business, change is not just inevitable; it’s essential. As a thought leader, drawing upon the wisdom of innovation experts like Braden Kelley, we understand that the core of successful change leadership lies in the ability to not only anticipate change but to architect it in a way that ensures the organization’s continued growth and success.

Embracing Innovation and Value Creation

Braden Kelley emphasizes innovation and value creation as the pillars of change leadership⁶. This approach requires leaders to foster an environment where innovation thrives and where the value is continuously delivered to customers and stakeholders alike.

Case Study 1: Starbucks’ Agile Transformation

Starbucks, a global coffee giant, faced a significant challenge in the late 2000s. Rapid expansion led to a dilution of their core values and a decline in customer satisfaction. The need for change was clear, and the leadership took charge with a comprehensive change management strategy¹.

Strategy Implementation:

Streamlining operations to reduce costs and increase efficiency.
Refocusing on the core business of high-quality coffee and related products.
Enhancing customer service to boost satisfaction and loyalty.

Results:
The implementation of these strategic changes led to a resurgence in Starbucks’ market position, with improved customer retention and a stronger brand reputation.

Case Study 2: Digital Transformation in Finance

A mid-sized financial institution, faced with outdated systems, embarked on a digital transformation journey. Resistance was natural due to the perceived disruption and costs. However, the leadership presented a compelling case for change¹.

Strategy Implementation:

A phased implementation plan to minimize disruption.
A five-year financial model projecting significant cost savings and customer acquisition growth.

Results:
The digital transformation led to operational efficiencies, cost savings, and a surge in customer satisfaction, positioning the company for future success.

Conclusion: The Path to Change Leadership Success

The journey of change leadership is complex and multifaceted. It requires a clear vision, empirical data to support decisions, and a narrative that resonates with all stakeholders. By learning from the successes and challenges of organizations like Starbucks, leaders can craft a change leadership strategy that not only navigates the complexities of transformation but also paves the way for innovation and sustained success.

In the spirit of Braden Kelley, who advocates for a human-centered approach to change and innovation, we must view change not as a hurdle but as a gateway to innovation and sustained success. By focusing on real-world applications and value creation, we can guide organizations through the transformative processes necessary for enduring success⁶⁷⁸.
It’s about evolving to meet the demands of a dynamic business environment and ensuring that change leadership is not just about managing change, but about leading it.

References:
(1) Building a Business Case for Change Management. https://bradenkelley.com/2021/04/building-a-business-case-for-change-management/.
(2) Starbucks Change Management Case Study – CMI. https://changemanagementinsight.com/starbucks-change-management-case-study/.
(3) Stoking the fire for innovation excellence: an interview with Braden Kelley. https://www.thedigitaltransformationpeople.com/channels/strategy-and-innovation/stoking-the-fire-for-innovation-excellence-an-interview-with-braden-kelley/.
(4) Braden Kelley | Human-Centered Change and Innovation. https://bradenkelley.com/author/braden-kelley/.
(5) Change Management: Articles, Research, & Case Studies on Change …. https://hbswk.hbs.edu/Pages/browse.aspx?HBSTopic=Change%20Management.
(6) Leading Change: Articles, Research, & Case Studies on Leading Change …. https://hbswk.hbs.edu/Pages/browse.aspx?HBSTopic=Leading%20Change.
(7) Five Case Studies of Transformation Excellence – Boston Consulting Group. https://www.bcg.com/publications/2014/transformation-change-management-five-case-studies-transformation-excellence.
(8) Transformational Change with Case Studies | CIPD. https://www.cipd.org/uk/knowledge/reports/change-theory-practice-report/.
(9) Braden Kelley – Medium. https://changes.medium.com/.
(10) Braden Kelley – Human-Centered Change and Innovation. https://bradenkelley.com/.

Image credit: Pixabay

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Fostering a Culture of Design Thinking

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Strategies for Business Leaders

Fostering a Culture of Design Thinking

GUEST POST from Art Inteligencia

In today’s fast-paced and ever-changing business landscape, it is essential for leaders to foster a culture of design thinking within their organizations. Design thinking is a problem-solving approach that places the user at the center of the process, with a focus on empathy, collaboration, and experimentation. By embracing design thinking, businesses can create innovative solutions that truly meet the needs of their customers, drive growth, and stay ahead of the competition.

To successfully foster a culture of design thinking within an organization, business leaders must first understand the key principles and strategies that underpin this approach. This includes encouraging a mindset of curiosity and experimentation, promoting cross-functional collaboration, and creating a safe space for employees to explore new ideas and take risks. Leaders must also lead by example, embodying the principles of design thinking in their own decision-making and problem-solving processes.

Case Study 1: Airbnb

One company that has successfully embraced design thinking is Airbnb. By focusing on the needs and experiences of their users, Airbnb has been able to revolutionize the way people travel and find accommodation. Through a user-centered design process, Airbnb has been able to create a platform that is intuitive, accessible, and personalized, leading to a loyal customer base and continued success in the competitive travel industry.

Case Study 2: Nike

Another company that has made design thinking a central part of its culture is Nike. Nike has a long history of innovation and design, with a strong focus on understanding the needs and desires of their customers. By incorporating design thinking into their product development process, Nike has been able to create cutting-edge athletic wear and footwear that not only meets the functional needs of athletes but also resonates with their sense of style and identity. This approach has helped Nike stay at the forefront of the sports industry and maintain its position as a leading global brand.

Conclusion

Fostering a culture of design thinking is essential for businesses looking to drive innovation, engage customers, and stay competitive in today’s rapidly changing market. By embracing the principles of design thinking and creating a supportive environment for experimentation and collaboration, business leaders can unlock new opportunities for growth and success. By following the example of companies like Airbnb and Nike, organizations can create products and services that truly resonate with their customers and deliver lasting value.

Bottom line: Futurists are not fortune tellers. They use a formal approach to achieve their outcomes, but a methodology and tools like those in FutureHacking™ can empower anyone to be their own futurist.

Image credit: Pixabay

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Creating an Innovation Strategy that Works for Your Organization

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Creating an Innovation Strategy that Works for Your Organization

GUEST POST from Art Inteligencia

In today’s fast-paced and ever-changing business landscape, organizations must continually innovate to stay competitive. However, developing a successful innovation strategy requires careful planning and execution. It involves more than just having a creative vision; it requires aligning innovation efforts with organizational goals and ensuring a conducive environment for fostering innovative ideas. In this article, we will explore two successful case studies that exemplify the effective implementation of innovation strategies.

Case Study 1: Google’s 20% Time

Google, one of the world’s most innovative companies, has a renowned innovation strategy known as “20% Time.” In this strategy, Google allows its employees to spend 20% of their work time on projects they are passionate about, even if these projects are not directly related to their job responsibilities. This initiative has given birth to some of Google’s most successful products, including Gmail and Google Maps.

The 20% Time strategy showcases how empowering employees to pursue their own ideas can lead to breakthrough innovations. It encourages a culture of experimentation and risk-taking, fostering an environment where innovation thrives. By enabling individuals to work on personal projects, Google taps into the collective intelligence of its employees and unlocks their creative potential. This strategy has not only yielded successful products but also boosted morale, engagement, and retention.

Key takeaways from Google’s 20% Time strategy include:

1. Encourage autonomy: Provide employees with the freedom to explore their own ideas within a specified time-frame. This autonomy fuels their motivation and allows them to contribute their unique perspectives.

2. Communicate purpose: Ensure employees understand the purpose behind the 20% Time initiative. By aligning personal interests with organizational goals, individuals are more likely to pursue projects that have meaningful impact.

Case Study 2: 3M’s Post-it Notes

3M, a multinational manufacturing company, is widely recognized for its culture of innovation. Its most famous innovation is the humble Post-it Note, which was created by accident. In the 1970s, 3M engineer Spencer Silver was attempting to develop a strong adhesive but ended up discovering a weak one instead. The company recognized the potential opportunities in this “failed” experiment and encouraged employees to find practical applications for this adhesive.

Art Fry, another 3M employee, envisioned a reusable bookmark that could stick to paper without damaging it. This led to the birth of Post-it Notes. 3M’s innovation strategy, which emphasizes serendipity and supporting employees’ lateral thinking, played a pivotal role in the creation of this iconic product.

Key takeaways from 3M’s approach to innovation include:

1. Embrace spontaneous ideas: Give employees the flexibility to experiment and pursue unconventional ideas. Sometimes, the least expected developments can lead to game-changing innovations.

2. Nurture a supportive culture: Create an organizational culture that values and rewards innovative ideas. When employees feel supported and encouraged, they are more likely to explore alternative solutions without fear of failure.

Conclusion

Creating an innovation strategy that works for your organization involves providing the right environment, empowering employees, and encouraging creativity. The case studies of Google’s 20% Time and 3M’s Post-it Notes demonstrate the power of these strategies in driving successful innovation. By fostering an innovation-focused culture and enabling individuals to pursue their ideas, organizations can unleash their full potential and stay ahead in today’s dynamic business landscape.

Image credit: Pixabay

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Why Your Digital Transformation May Be Doomed to Fail

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Why Your Digital Transformation May Be Doomed to Fail

Digital Transformation, like Innovation, has become an overused buzzword that is losing its meaning. Whoever created the Wikipedia page for Digital Transformation defines it this way:

“Digital Transformation (DT or DX) is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital technology. Digital solutions may enable – in addition to efficiency via automation – new types of innovation and creativity, rather than simply enhancing and supporting traditional methods.” — Wikipedia

This definition is too focused on technology as the source of the transformation instead of the transformation being driven by the needs of customers and employees. In my view, technology should always be seen simply as a tool to help achieve the desired human-centered transformation.

Too often the SaaS and Cloud vendors co-opt the true practice of digital transformation by trying to claim that a shifting from on-premise software to Software-as-a-Service (SaaS) is somehow a digital transformation or that going to the Cloud is the secret to everything that troubles your organization.

None of this of course is true in and of itself.

This definition of digital transformation from EnterprisersProject is a bit closer to the truth:

“Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.”

But, even this definition doesn’t go far enough…

Number One Reason Your Digital Transformation May Be Doomed to Fail

The primary reason your digital transformation will fail or take much longer than you expect, or possibly even than you can fund, is the failure of the organization to put the customer and the employee at the center of its data model and to be able to construct a fully-linked and coherent picture of every customer and employee’s body of interactions/transactions/experiences across the enterprise.

When you lack this ‘single source of truth’ and this ability to connect everything together, you greatly increase the chances that your well-intentioned digital transformation will fail or will be abandoned when you run out money.

Defining What Successful Digital Transformations Look and Sound Like

Successful digital transformations are human-centered transformations empowered and accelerated by the proper use of technology in support of the desired experiences and outcomes. You can’t have a human-centered transformation without a human-centered data model. You also can’t have a human-centered transformation without a holistic understand of what information customers and employees are looking for, what information you have, what they want to do using your digital infrastructure, what they can do with your digital infrastructure, and where the gaps are.

One of the many tools in the Change Planning Toolkit™ is a series of worksheets that help you explore these foundational questions for a successful human-centered digital transformation.

While you can improve the organization through a judicious use of technology in absence of a consciously designed human-centered data model, you cannot digitally transform the organization without doing this difficult work.

The disruption that many startups attempt against the incumbents is achieved because they start with a human-centered data model. Their approach leverages technology where appropriate to add value and remove friction from the human-centered design of their customer experience instead of trying to force customers to use new and often disparate technology experiences. It is a subtle but important distinction. We must be careful not to let the servant become the master.

So, what is driving your digital transformation?

Do you need help creating a human-centered design?

If so, contact me.

Image credit: Pixabay

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Effective Collaboration Strategies for Startups and Small Businesses

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Effective Collaboration Strategies for Startups and Small Businesses

GUEST POST from Chateau G Pato

Collaboration is a key component of success for startups and small businesses. By working together, teams can achieve greater results and overcome challenges more efficiently. However, collaboration is not always easy to achieve. It requires good communication, trust, and a shared vision. In this article, we will explore some effective collaboration strategies for startups and small businesses, as well as two case studies of successful collaborations.

1. Clear Communication: One of the most important aspects of effective collaboration is clear communication. Teams must be able to communicate their ideas, goals, and concerns openly and honestly. This can help avoid misunderstandings and ensure that everyone is on the same page. Regular team meetings, emails, and project management tools can all help facilitate clear communication within a team.

Case Study 1: Startup A is a small software development company that specializes in creating mobile apps. The team at Startup A struggled with communication, which led to missed deadlines and low morale among team members. To address this issue, the team implemented a daily stand-up meeting where everyone would share their progress, challenges, and goals for the day. This simple change in communication helped the team stay on track and build stronger relationships with each other.

2. Build Trust: Trust is another crucial element of effective collaboration. Team members must trust each other to do their work effectively and have each other’s backs when things get tough. Building trust can take time, but it is essential for a team to function well. Encouraging transparency, respecting each other’s opinions, and celebrating successes together can all help foster trust within a team.

Case Study 2: Small Business B is a marketing agency that works with various clients to create marketing campaigns. The team at Small Business B struggled with trust issues, as team members were often working in silos and not sharing their work with each other. To address this issue, the team implemented a project management tool where all team members could track their progress, share files, and communicate with each other. This improved transparency and collaboration within the team, leading to more successful campaigns and happier clients.

Conclusion: Effective collaboration is essential for startups and small businesses to succeed. By implementing clear communication strategies and building trust within a team, businesses can achieve greater results and overcome challenges more efficiently. The case studies of Startup A and Small Business B demonstrate the positive impact that effective collaboration can have on a team’s success. By prioritizing collaboration, startups and small businesses can create a strong foundation for growth and innovation.

Image credit: misterinnovation.com

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Top 40 Innovation Bloggers of 2020

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After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling during the judging round, I am proud to announce your Top 40 Innovation Bloggers of 2020:

Janet Sernack
Janet Sernack is the Founder and CEO of ImagineNation™ which provides innovation consulting services to help organizations adapt, innovate and grow through disruption by challenging businesses to be, think and act differently to co-create a world where people matter & innovation is the norm.

Tom Koulopoulos
Tom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based think tank and a past Inc. 500 company that focuses on innovation and the future of business. He tweets from @tkspeaks.

Braden Kelley
Braden Kelley is a Design Thinking, Innovation and Transformation Consultant, a popular innovation speaker and workshop leader, and helps companies plan organizational changes that are more human and less overwhelming. He is the author of two five-star books, Stoking Your Innovation Bonfire and Charting Change, and the creator of a revolutionary new Change Planning Toolkit™. Follow him on Linkedin and Twitter (@innovate).

Greg Satell
Greg Satell is a popular speaker and consultant. His first book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, was selected as one of the best business books in 2017. Follow his blog at Digital Tonto or on Twitter @Digital Tonto.

Mike Shipulski
Mike Shipulski brings together people, culture, and tools to change engineering behavior. He writes daily on Twitter as @MikeShipulski and weekly on his blog Shipulski On Design.

Phil McKinney
Phil McKinney is the Author of “Beyond The Obvious”, Host of the Killer Innovations Podcast and Syndicated Radio Show, a Keynote Speaker, President & CEO CableLabs and an Innovation Mentor and Coach.
Soren Kaplan
Soren Kaplan is the bestselling and award-winning author of Leapfrogging and The Invisible Advantage, an affiliated professor at USC’s Center for Effective Organizations, a former corporate executive, and a co-founder of UpBOARD. He has been recognized by the Thinkers50 as one of the world’s top keynote speakers and thought leaders in business strategy and innovation.

Eric Eskey
Eric Eskey is a Managing Director at Strategyn, an innovation consultancy. Eric is in the business of creating the future. I aim to use the resources he has – his work, investments, voice, and imagination – to encourage innovation and defeat the hidden forces that resist it.
Scott Anthony
Scott Anthony is a strategic advisor, writer and speaker on topics of growth and innovation. He has been based in Singapore since 2010, and currently serves at the Managing Director of Innosight’s Asia-Pacific operations.
Kate Hammer
Kate Hammer is a joint founder of KILN, working with large-scale companies in the USA and Australia to transform their internal innovation processes. Kate works as a business storyteller. In 2012, she created StoryFORMs to help others articulate their commercial & organisational stories. Kate offers workshops & 1:1 coaching.

Michael Graber
Michael Graber is the cofounder and managing partner at Southern Growth Studio, a Memphis-based firm that specializes in growth strategy and innovation. A published poet and musician, Graber is the creative force that complements the analytical side of the house. He speaks and publishes frequently on best practices in design thinking, business strategy, and innovation and earned an MFA from the University of Memphis.

Nicolas Bry
Nicolas Bry is Orange Startups Studio Founder. He entices Orange employees in engaging as intrapreneurs, bringing their idea to life within Orange business. Nicolas is equally a passionate expert for innovation labs exploring new business. International speaker (TEDx), delivering Masterclasses @Google Academy, and Tech/Business Schools, ISPIM Prize for innovation management, Nicolas is Writer of RapidInnovation.fr, and of The Intrapreneurs’ Factory. Follow him at @nicobry.

Paul Sloane
Paul Sloane writes, speaks and leads workshops on creativity, innovation and leadership. He is the author of The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, both published by Kogan-Page.

Yoram Solomon
Dr. Yoram Solomon is the author of The Book of Trust and 12 more books, a TEDx and keynote speaker, the founder of the Innovation Culture Institute, and an adjunct professor of entrepreneurship. You can follow him everywhere on @yoramsolomon.

Jeffrey Phillips
Jeffrey Phillips has over 15 years of experience leading innovation in Fortune 500 companies, federal government agencies and non-profits. He is experienced in innovation strategy, defining and implementing front end processes, tools and teams and leading innovation projects. He is the author of Relentless Innovation and OutManeuver. Jeffrey writes the popular Innovate on Purpose blog. Follow him @ovoinnovation

Jesse Nieminen
Jesse Nieminen is the Co-founder and Chairman at Viima, the best way to collect and develop ideas. Viima’s innovation management software is already loved by thousands of organizations all the way to the Global Fortune 500. He’s passionate about helping leaders drive innovation in their organizations and frequently writes on the topic, usually in Viima’s blog.

Robert B Tucker
Robert B. Tucker is the President of The Innovation Resource Consulting Group. He is a speaker, seminar leader and an expert in the management of innovation and assisting companies in accelerating ideas to market.

Shelly Greenway
Shelly Greenway is a front-end innovation strategist and partner at The Strategy Distillery – a brand innovation consultancy that specialises in opportunity hunting and proposition development. Their success rates are driven by their proprietary consumer co-creation IP. Follow @ChiefDistiller

John Bessant
John Bessant has been active in research, teaching, and consulting in technology and innovation management for over 25 years. Today, he is Chair in Innovation and Entrepreneurship, and Research Director, at Exeter University. In 2003, he was awarded a Fellowship with the Advanced Institute for Management Research and was also elected a Fellow of the British Academy of Management. He has acted as advisor to various national governments and international bodies including the United Nations, The World Bank, and the OECD. John has authored many books including Managing innovation and High Involvement Innovation (Wiley). Follow @johnbessant

Shilpi Kumar
Shilpi Kumar an inquisitive researcher, designer, strategist and an educator with over 15 years of experience, who truly believes that we can design a better world by understanding human behavior. I work with organizations to identify strategic opportunities and offer user-centric solutions.

Francesco Pagano
Francesco Pagano, Vice President, EMEA Head of Portfolio of Licenses Brands at Fossil Group Europe, is passionate about craft brands, innovation, brand management, brand communication and international business. He is always up for irresistible product concepts, ultimate communication via integrated campaigns and great Italian food.

Dimis Michaelides
Dimis Michaelides is a keynote speaker, author, consultant and trainer in leadership, creativity and innovation. Contact him for a workshop or a presentation at dimis@dimis.org or register for his newsletter at www.dimis.org . You can also connect with him on LinkedIn, Facebook and Twitter.

Greg Heist
Greg Heist is the Chief Innovation Officer at Gongos, a decision intelligence company.
Gijs van Wulfen
Gijs van Wulfen helps organizations to structure the chaotic start of innovation as author, speaker and facilitator. He is the founder of the FORTH innovation method and author of the innovation bestseller The Innovation Expedition. He was chosen by LinkedIn as one of their first 150 Influencers. Follow Gijs @gijsvanwulfen
Shawn Nason
Shawn Nason, founder and CEO of MOFI, lives his life with a commitment to make everyone he meets a part of his family. Armed with the gift of discernment, he has the uncanny ability to walk alongside people as they struggle to connect with their deepest passions and engage their most debilitating demons. He challenges the world around him to be fully present, get real, and knock down the barrier that separates the various compartments in their lives.
Pete Foley
A twenty-five year Procter & Gamble veteran, Pete has spent the last 8+ years applying insights from psychology and behavioral science to innovation, product design, and brand communication. He spent 17 years as a serial innovator, creating novel products, perfume delivery systems, cleaning technologies, devices and many other consumer-centric innovations, resulting in well over 100 granted or published patents. Find him at pete.mindmatters@gmail.com

Tamara Ghandour
Tamara Ghandour of GoToLaunchStreet is a TED speaker and entrepreneur. From building and running multimillion dollar businesses, advising Fortune 500 like Disney, Procter and Gamble and RICOH on fostering innovative ideas and people. Tamara’s life is about breaking through the status quo for game-changing results, and that’s what her keynotes, online programs and assessments can do for you.

John Carter
John Carter has been a widely respected adviser to technology firms over his career. John is the author of Innovate Products Faster: Graphical Tools for Accelerating Product Development. As Founder and Principal of TCGen Inc., he has advised some of the most revered technology firms in the world.

Jeff Rubingh
Jeff Rubingh is a technology innovation expert, consultant and analyst. Focused on the intersection between technology and business, Jeff helps clients identify ground-breaking solutions that maximize ROI across existing and emerging technology disciplines.

Ludwig Melik
Ludwig Melik is CEO of Planbox, whose mission is to help organizations thrive by transforming the culture of agile work, continuous innovation, and creativity across the entire organization… Connect with him on LinkedIn or join the conversation by following Planbox on Facebook, Twitter, and LinkedIn.
Rachel Audige
Rachel Audige is an Innovation Architect who helps organisations embed inventive thinking as well as a certified Systematic Inventive Thinking Facilitator, based in Melbourne.
Mick Simonelli
Mick Simonelli is an innovator with 20+ years of implementing change and positive disruption at USAA. As a military veteran, he held transformation roles in numerous military organizations; and as a business executive, he purposely hired vets to help launch numerous innovations as the Chief Innovation Officer for a Fortune 500 company. Mick currently serves as an innovation consultant and can be found at www.micksimonelli.com Follow @MickSimonelli
Mitch Ditkoff
Mitch Ditkoff is the Co-Founder and President of Idea Champions and the author of “Awake at the Wheel”, as well as the very popular Heart of Innovation blog.
Peter Cook
Peter Cook leads Human Dynamics and The Academy of Rock, providing Keynotes, Organisational Development and Coaching. He is the author of seven books on business leadership. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS and the development of Human Insulin. Peter is Music and Business editor at Innovation Excellence. You can follow him on twitter @Academyofrock.
Mukesh Gupta
Mukesh Gupta is Director of Customer Advocacy, SAP India Private Limited. He also served as Executive Liaison for the SAP User group in India, and as a Global Lead in Sales & Business Development. He blogs, and shares podcasts and videos, on his site rmukeshgupta.com
Urko Wood
Urko Wood helps clients of Reveal Growth find and capitalize on the best opportunities for innovation and growth in their markets. He is one of only a handful of people in North America who are expert practitioners in the breakthrough “jobs-to-be-done” (JTBD) innovation approach that has enabled over 400 of the Fortune 1000 to generate billions of dollars in new revenue and achieve new product success rates of over 80%.
Arlen Meyers
Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org

Ralph Christian Ohr
Dr. Ralph-Christian Ohr has extensive experience in product/innovation management for international technology-based companies. His particular interest is targeted at the intersection of organizational and human innovation capabilities. You can follow him on Twitter @Ralph_Ohr.

David Burkus
David Burkus is a best-selling author, a sought after speaker, and associate professor of leadership and innovation at Oral Roberts University. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice.

Neil Sholay
Neil Sholay is re-shaping innovation and digital experiences as a Vice President of Digital Innovation for EMEA & JAPAC at Oracle. He leads a curious, multidisciplinary team of thinkers, Ideators, strategists, designers, developers, storytellers, rebels and proud geeks, who are reshaping Innovation and digital experiences. They bring new ideas & business models to life, using co-innovation and rapid prototyping.

If your favorite didn’t make the list, then next year try to rally more votes for them or convince them to increase the quality and quantity of their contributions.

Download PDF version of Top 40 Innovation Bloggers of 2020 list here:

My lists from the eight previous years have been tremendously popular:

Top 40 Innovation Bloggers of 2012
Top 40 Innovation Bloggers of 2013
Top 40 Innovation Bloggers of 2014
Top 40 Innovation Bloggers of 2015
Top 40 Innovation Bloggers of 2016
Top 40 Innovation Bloggers of 2017
Top 40 Innovation Bloggers of 2018
Top 40 Innovation Bloggers of 2019

Happy New Year everyone!

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Change Communication Strategies

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Effective Ways to Engage and Inspire Employees

Change Communication Strategies: Effective Ways to Engage and Inspire Employees

GUEST POST from Chateau G Pato

In today’s fast-paced business landscape, change has become the norm. Organizations constantly face the challenge of adapting to keep up with market demands and technological advancements. However, implementing change successfully requires more than just defining strategic objectives; it necessitates effective communication strategies that engage and inspire employees. This article explores two case study examples that highlight the importance of tailored communication approaches in facilitating successful change initiatives.

Case Study 1: Zappos’ Holacracy Implementation

Zappos, the renowned online shoe and clothing retailer, decided to adopt Holacracy, a self-management system that redistributes decision-making authority throughout an organization. Recognizing the potential resistance and confusion among employees during this major structural change, Zappos employed effective change communication strategies to engage and inspire their workforce.

Firstly, Zappos adopted a transparent approach to communication by sharing the rationale behind the change and its potential benefits. Jeff Weiner, CEO of Zappos, held numerous town hall meetings to address employees’ concerns and provide a platform for open dialogue. This facilitated a deeper understanding of the change’s purpose and ensured that employees felt heard and valued.

Secondly, Zappos utilized various mediums to communicate the change. They created informative videos, conducted webinars, and shared success stories from other organizations that had successfully implemented Holacracy. By utilizing a multichannel approach, Zappos ensured that employees received consistent and accessible information, increasing their comprehension and acceptance of the change.

The combination of transparent communication and a multichannel approach resulted in engaged and inspired employees at Zappos. By involving employees in the decision-making process and providing adequate support and information, Zappos successfully navigated the complexities of change and strengthened its workforce’s commitment to the new Holacracy system.

Case Study 2: Microsoft’s Cultural Transformation

Microsoft’s cultural transformation journey under CEO Satya Nadella serves as another compelling example of effective change communication strategies. Nadella aimed to shift the company’s culture from a slow-moving bureaucracy to a more agile, innovative, and growth-oriented organization. To achieve this, he implemented various communication strategies to engage and inspire Microsoft’s diverse workforce.

The first crucial step in Microsoft’s transformation journey was establishing a clear shared purpose. Nadella effectively communicated his vision of empowering every individual and organization to achieve more. By articulating a compelling purpose that resonated with employees’ values, Microsoft created a unifying narrative that inspired employees to embrace the cultural shift.

Next, Microsoft recognized the importance of continuous communication throughout the change process. Nadella participated in numerous internal events, global town halls, and leadership forums, actively engaging with employees and listening to their concerns. By consistently providing updates and seeking input, Microsoft fostered a culture of collaboration, transparency, and trust, crucial elements for successful change management.

Furthermore, Microsoft focused on building a learning culture and invested in employee development programs. They introduced new initiatives such as “OneWeek,” an immersive event where employees could explore the latest technologies and collaborate on innovative projects. This not only upskilled employees but also created a sense of excitement and possibility, reinforcing the cultural transformation.

By combining a compelling shared purpose, continuous communication, and investment in employee development, Microsoft successfully transformed its culture. The engagement and inspiration of its employees played a vital role in aligning the organization with its strategic objectives, fostering innovation, and ultimately driving success.

Conclusion

Change is an inevitable part of organizational growth, and effective communication strategies are essential for engaging and inspiring employees during these transitions. The case studies of Zappos and Microsoft demonstrate the power of tailored approaches to change communication, emphasizing transparency, multichannel communication, shared purpose, continuous updates, employee engagement, and development opportunities. By implementing such strategies, organizations can navigate change successfully, ensuring their employees embrace and thrive in the new reality.

Image credit: Pixabay

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Voting Closed – Top 40 Innovation Bloggers of 2020

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For more than a decade I’ve devoted myself to making innovation insights accessible for the greater good, because I truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be.

As a result I am eternally grateful to all of you out there who take the time to create and share great innovation articles, presentations, white papers, and videos and to make a list of the Top 40 Innovation Bloggers available each year.

My lists from the eight previous years have been tremendously popular:

Business Strategy Innovation is now looking for the Top 40 Innovation Bloggers of 2020.

Do you, or does someone you know, write articles about innovation?

Or do you just have someone that you like to read that writes about innovation, or some of the important adjacencies – trends, consumer psychology, change, leadership, strategy, marketing, management, collaboration, or social media (as they relate to innovation)?

Well, Business Strategy Innovation is looking to recognize the Top 40 Innovation Bloggers and you helped us find them with your nominations. Now it is time to vote, and help us narrow things down to a list of the Top 40 Innovation Bloggers of 2020.

The deadline for submitting votes is January 7, 2021 at midnight GMT.

The ranking will be done by me with influence from votes and nominations. The quality and quantity of contributions by an author will be a BIG contributing factor (through the end of the voting period).

You can vote in any of these three ways (and each earns points for them, so please feel free to vote all three ways):

Sending us the name of the blogger by @reply on twitter to @innovate
Adding the name of the blogger as a comment to this article’s posting on Facebook
Adding the name of the blogger as a comment to this article’s posting on our Linkedin Page (Be sure and follow us)

The official Top 40 Innovation Bloggers of 2020 and the contest winners will then be announced here in early January 2021.

Here is who received nominations (in alphabetical order):

Adi Gaskell – @adigaskell
Alex Goryachev
Andy Heikkila – @AndyO_TheHammer
Arlen Meyers
Braden Kelley – @innovate
Chad McAllister – @ChadMcAllister
Chris Beswick
Dan Blacharski – @Dan_Blacharski
Daniel Burrus – @DanielBurrus
Daniel Lock
Dave Wendland
David Burkus
Douglas Ferguson
Drew Boyd – @DrewBoyd
Frank Mattes – @FrankMattes
Gregg Fraley – @greggfraley
Greg Satell – @Digitaltonto
Hugo de Sousa
Ian Ure
Janet Sernack – @JanetSernack
Jay Boolkin
Jeffrey Baumgartner – @creativejeffrey
Jeff Freedman – @SmallArmyAgency
Jeffrey Phillips – @ovoinnovation
Jorge Barba – @JorgeBarba
Julian Birkinshaw – @JBirkinshaw
Julie Anixter – @julieanixter
Kate Hammer – @Kate_Hammer
Kevin McFarthing – @InnovationFixer
Kevin Namaky – @knamaky
Kevin Popovic
Lou Killeffer – @LKilleffer
Mari Anixter- @MariAnixter
Maria Paula Oliveira – @mpaulaoliveira
Marty Zwilling – @StartupPro
Matthew E May – @MatthewEMay
Michael Graber – @SouthernGrowth
Mike Brown – @Brainzooming
Mike Shipulski – @MikeShipulski
Mukesh Gupta
Nick Partridge – @KnewNewNeu
Nicolas Bry – @NicoBry
Pamela Soin
Paul Hobcraft – @Paul4innovating
Paul Sloane – @paulsloane
Pete Foley – @foley_pete
Ralph Christian Ohr – @ralph_ohr
Richard Haasnoot – @Innovate2Grow
Robert B Tucker – @RobertBTucker
Rowan Gibson – @RowanGibson
Saul Kaplan – @skap5
Scott Anthony – @ScottDAnthony
Scott Bowden – @scottbowden51
Shelly Greenway – @ChiefDistiller
Soren Kaplan – @SorenKaplan
Stefan Lindegaard – @Lindegaard
Stephen Shapiro – @stephenshapiro
Steven Forth – @StevenForth
Tamara Kleinberg – @LaunchStreet
Tim Stroh
Tom Koulopoulos – @TKspeaks
Yoram Solomon – @yoram

We’re curious to see who you think is worth reading!

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