Category Archives: Certification

Why Sometimes Being Certifiable is a Good Thing

Certified Design Thinking ProfessionalRecently I became a Certified Design Thinking Professional (CDTP) through the Global Innovation Institute (GInI).

I’m sure you’ve probably heard someone say that an individual is certifiable. In the negative context of the word it means that an individual is “officially recognized as needing treatment for mental disorder” according to the Oxford Languages dictionary.

BUT, there is of course a positive meaning to the word certifiable as well – “able or needing to be certified.”

I’ve been doing human-centered design, or what some people refer to as ‘design thinking’, for more than twenty years – since I built Symantec’s first web-based technical support and customer service capabilities. But, despite decades of experience I’ve never bothered to get certified. So, why now?

Well, recently I finished building and launching a Design Thinking program for Oracle customers similar to Salesforce Ignite, Deloitte Greenhouse, EY Wavespace, SAP Leonardo, etc. Now as I explore a range of potential new opportunities to tackle next, there is one inescapable fact that presents itself very quickly:

Companies are extremely risk averse as they evaluate potential vendors and employees, and so they place a great deal of value on diplomas and certifications as a way of decreasing the perceived risk of hiring the services of a new employee or contractor.

This is valuable to the individual as well, but certifications help to increase the knowledge and confidence for the person too. And, tools like the Applied Innovation Master Book (AInMB) contain not only valuable information about design thinking, but also about innovation in the bargain. And, the Applied Innovation Master Book gives you one place to jump back to for selecting the methods you want to leverage each time you engage in a new design challenge.

So, does it make sense to get certified in everything you could possibly get certified on?

Maybe not. But, there are definitely times where being certifiable is a good thing.

Keep innovating!


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Join me in London for a Two-Day Innovation Certification Course

Join me in London for a Two-Day Innovation Certification CourseI’m excited about the launch of the first global innovation certification, with four full levels to choose from (two for innovation practitioners and two for innovation leaders), complete with many action learning components.

The certification is being offered by the Global Innovation Management Institute in cooperation with the IXL Center, the Hult International Business School, and Innovation Excellence.

In 2014 in addition to doing innovation keynotes, workshops and masterclasses, I am considering a world tour to bring in-person two-day GIMI Level 1 Innovation Certification courses and innovation eLearning to Seattle in Mar/Apr, followed by London in May.

The two full days of Level 1 Innovation Certification training in London will be priced per person or with a discount for a group of four (4) people (which will include materials, the cost of the certification exam, and some special bonuses), or if you’d like to organize a group session for your company while I’m there, we can discuss a price for that.

If someone is willing to donate a Central London location and attendee logistics, please contact me as I can offer a significant discount in exchange (at least 50%).

But I need your help to determine which dates the two-day Level 1 Innovation Certification Training should be held on.

Finally, In addition to London I hope to soon be announcing other cities where the two-day in-person GIMI Level Innovation Certification course will be offered, either before or after the London dates.

Should your city be at the top of the list?

Sound off in the comments!


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Start 2014 with an Innovation Catalyst Certification

Start 2014 with an Innovation Catalyst Certification

I’m a certified Innovation Catalyst. Are you?

Did you know you that for FREE between now and January 31, 2014 you could become certified as an Innovation Catalyst by the Global Innovation Management Institute as a special offer in preparation for the launch of four (4) full levels of innovation certification?

Four Innovation Certification LevelsThe FREE Innovation Catalyst certification is a subset of what will be offered as part of the Level 1 Certification (Innovation Associate), which people can prepare for by either:

  1. Self-study
  2. Attending a TWO DAY in-person training session conducted by an approved trainer
  3. Completing eLearning that I will be providing

The Level 1 Certification for Innovation Associates will be much more involved, but to give people a taste of what will be included the Global Innovation Management Institute (GIMI) has created the FREE Innovation Catalyst certification, and because it is a subset of the Level 1 content, it will help you get off to a running start in the achievement of the other more detailed levels.

Earn the FREE Innovation Catalyst certification in FOUR EASY STEPS:
(Sorry, the free BETA period expired January 31, 2014)

Udemy Innovation Catalyst Certification CourseSTEP ONE: Register for the FREE Innovation Catalyst certification

STEP TWO: Download and print out the study guide

STEP THREE: Enroll in and complete the FREE Innovation Catalyst eLearning

STEP FOUR: Study and take the test!

Start the new year with a bang and join me as a certified Innovation Catalyst!

Register now for the FREE Innovation Catalyst certification Signup now for the FREE Innovation Catalyst certification eLearning

Sorry, this offer expired January 31, 2014


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