Category Archives: Psychology

Why Empathy is Key to Human-Centered Design Success

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Why Empathy is Key to Human-Centered Design Success

GUEST POST from Art Inteligencia

In today’s fast-paced, technologically driven world, there’s one ingredient that brings us back to our roots, keeping us human and connected – empathy. Empathy allows us to understand and share the feelings of others. In the sphere of design, this ability to place oneself in another’s shoes is not just beneficial, but pivotal for success, especially in achieving Human-Centered Design (HCD).

HCD, at its core, revolves around the users and their needs, requiring designers to claw out of their expertise, immerse themselves into the users’ world, and observe, adapt and innovate solutions that are appropriate, manageable, and desirable. This tight-knit relationship between empathy and HCD can be better unfolded through two enticing case studies – one, an iconic product, and the other, a service that transformed an industry.

Case Study 1: Apple’s iPod

It was empathy that set the foundations of the fascinating success story of Apple’s iPod. The marketplace was riddled with generic MP3 players, many with superior technology or features, yet the iPod rose from obscurity to become a household name.

Apple, under the leadership of Steve Jobs, didn’t simply see consumers needing a device to play music on the go. They saw users battling complex user interfaces, struggling with cumbersome file transfers, and yearning for a simpler, more immersive experience. This empathetic realization was leveraged by Apple. They designed a product with an easy-to-use navigation wheel and a seamless integration system through iTunes making music management effortless for users.

The iPod’s success hasn’t been around the ‘what’, but the ‘how’ and the ‘why’. Apple did not invent the MP3 player, they reinvented it by truly understanding the journey, emotions, and needs of the user.

Case Study 2: Uber

Uber has disrupted the traditional taxi industry by applying HCD extensively, underpinned by empathy. They didn’t just see the act of hailing a taxi as a mere logistical necessity, but as an emotional rollercoaster ridden with uncertainty, anxiety, and frustration.

Uber, with its service, brought transparency, reliability, and convenience. GPS integration gave customers real-time visibility about driver location, removing the uncertainty. Exact fare estimates made payment experiences much more predictable, lowering anxiety levels. The door to door service convenience made users feel cared for and valued, elevating customer satisfaction.

Uber didn’t invent taxi services; they redefined the taxi experience by empathetically understanding and solving customer pain points.

Conclusion

In both case studies, empathy was the driving force behind creating solutions that reshaped industries and defined a generation. Empathy directed the designers to uncover unmet needs, understand latent desires, and design solutions that weren’t just functionally superior, but emotionally resonant.

Empathy in HCD encourages us to see not just the personas or demographics, but the humans behind them – their emotions, their journeys, their stories, and their dreams. It is empathy that allows us to shift our design thinking from problem-focused to people-focused, from technology-centered to human-centered. And it is this shift that paves the way for more sustainable, thoughtful, and successful designs.

In the end, the surest route to design success isn’t a path lined with advanced technology or complex analytics, but with empathy – the fundamentally human ability to truly see, hear, and feel the people who will use the solutions we design.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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The Role of Emotional Intelligence in Driving Innovation

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The Role of Emotional Intelligence in Driving Innovation

GUEST POST from Art Inteligencia

Today’s business world savors innovation, and intellectuals attribute the ability to innovate to numerous factors such as skills, resources, and knowledge. Yet, there seems to be a commonly neglected factor that plays a significant role in driving innovation – Emotional Intelligence (EI). Increasingly, EI is recognized as not just a complement to innovation, but an integral part complementing it to those who master it. This article aims to illustrate the strategic underpinnings of Emotional Intelligence that drives innovation and its correlation with success, as demonstrated with two case studies.

Emotional Intelligence is the ability to identify, use, understand, and manage emotions in an effective and positive way. It encapsulates skills such as emotional awareness, self-management, empathy, and relationship management. These skills have a significant role in driving the cognitive processes underlying innovative thinking and actions.

1. Self-Awareness: Self-aware individuals recognize their emotions and how they can impact their thoughts and behavior. Therefore, they do not react instantly but take the time to weigh options before making a decision – a crucial factor driving the innovative process.

2. Self-Management: An individual who can manage their emotions, optimist or pessimist, has control over their thoughts, ideally dealing with adversity or stress, skills essential for innovation.

3. Empathy: Empathy fosters understanding other perspectives, promoting diverse thinking, a prerequisite of innovation.

4. Relationship Management: Building strong, positive relationships encourage open communication and teamwork, which is essential for sharing and combining ideas that lead to innovation.

Case Study 1: Google’s Project Aristotle

In 2012, Google launched Project Aristotle to determine why some of their teams excelled at being innovative while others didn’t. Scrutinizing countless factors, from team composition to management style, Google’s statisticians found the key to high-performing teams was not about who was on the team but how the team worked together.

Here emerges the link to Emotional Intelligence. Google’s successful teams exhibited high levels of ‘psychological safety’ – the ability to take risks without feeling insecure or embarrassed, essentially, a team’s emotional intelligence. This recognition has led Google to focus on EI development, conditioning their employees to be more aware, controlled, and empathetic.

Case Study 2: The Turnaround at Siemens

In the late 90s, Siemens, reeling from a loss of innovation and market share, appointed Klaus Kleinfeld as CEO. He emphasized emotional intelligence within the company’s leadership, focusing on self-awareness, optimism, empathy and functional interpersonal relationships.

This shift resulted in a renewed culture of open communication, reduced fear of taking risks, and greater collaborative input into the innovation process. The result – Siemens turned around its downturn, with the company becoming one of the world’s top innovators.

These cases reiterate the profound impact emotional intelligence can have on an organization’s ability to innovate. It shapes an environment that promotes risk-taking, open communication, and collaboration – key catalysts for innovation.

Emphasizing emotional intelligence in organizations’ leadership development programs or recruiting practices is no longer a nice-to-have—it has become essential.

Conclusion

Companies who understand the power of emotional intelligence will be the trailblazers, successfully linking emotional intelligence to innovation. They will lead changes that impact industries and shape our world—proving that EQ is as significant as IQ, if not more, in driving innovation.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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Leveraging Emotional Intelligence in Driving Successful Organizational Change

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Leveraging Emotional Intelligence in Driving Successful Organizational Change

GUEST POST from Chateau G Pato

Emotional intelligence (EI) has emerged as a critical factor for leading successful organizational change. By understanding and managing emotions, leaders can foster a culture of adaptability and resilience. This article will explore two case studies that highlight the impact of EI in organizational transformation.

Case Study 1: FedEx Express

At FedEx Express, integrating emotional intelligence into leadership development has led to significant improvements in core competencies. The company’s Global Learning Institute implemented a six-month process for new managers to develop EI skills, resulting in an 8-11% increase in leadership competencies. Notably, 72% of participants experienced substantial increases in decision-making abilities, and 60% reported improvements in quality of life. This case exemplifies how EI can enhance leadership effectiveness and influence organizational culture positively¹.

Case Study 2: Amadori

Amadori, a leading company in the agri-food sector, linked emotional intelligence to performance outcomes. Managers in the top 25% of EI scores outperformed those in the lower quartile, demonstrating a strong correlation between EI and managerial success. The study also found a significant positive relationship between managers’ EI scores and employee engagement levels. This case study underscores the importance of EI in achieving high performance and fostering employee commitment².

Conclusion

These case studies demonstrate that emotional intelligence is not just a soft skill but a powerful tool for driving change and achieving sustainable success. Leaders who prioritize EI can create an environment where change is embraced, and performance is enhanced.

For organizations looking to harness the power of emotional intelligence in driving change, these case studies serve as compelling evidence of its transformative potential.

References:
(1) Case Study: Emotional Intelligence Improves Leadership at FedEx. https://www.6seconds.org/2014/01/14/case-study-emotional-intelligence-people-first-leadership-fedex-express/.
(2) Case Study: Linking Emotional Intelligence to Bottom Line Results at …. https://www.6seconds.org/2022/02/21/case-study-linking-emotional-intelligence-to-bottom-line-results-at-amadori/.
(3) The Role of Emotional Intelligence in Effective Change Leadership …. https://bradenkelley.com/2020/07/the-role-of-emotional-intelligence-in-effective-change-leadership/.
(4) Emotional Intelligence Case Studies | RocheMartin. https://www.rochemartin.com/resources/case-studies.
(5) Military Leaders’ Perceived Importance of Emotional Intelligence …. https://digitalcommons.umassglobal.edu/edd_dissertations/189/.

SPECIAL BONUS: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pixabay

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The Importance of Empathy in Change Management

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The Importance of Empathy in Change Management

GUEST POST from Art Inteligencia

Change management is a critical aspect of any organization’s growth and evolution. It involves guiding and transitioning individuals, teams, and organizations from a current state to a desired future state. However, this process can be fraught with challenges and resistance. One key element that can significantly enhance the effectiveness of change management is empathy.

Understanding Empathy in Change Management

Empathy is the ability to understand and share the feelings of another. In the context of change management, empathy involves recognizing the emotional journey that employees go through during times of change. It’s about understanding their fears, concerns, and the impact of change on their daily work lives.

Case Study 1: Duarte, Inc.

At Duarte, Inc., a company specializing in presentations and corporate messaging, empathy played a pivotal role in their organizational change. The CEO, in the midst of rethinking the company’s strategy, ensured that the team was onboard and motivated. This was achieved by creating audience personas that reflected key employee segments and tailoring communication to match their mood1. By acknowledging the team’s specific fears and ensuring broad involvement, Duarte successfully navigated through major changes affecting every aspect of operations.

Case Study 2: Cultural Change Management Training

A cultural change management training company found that leading with empathy was essential for managing change. The CEO, who provides training in this area, discovered that vulnerability and empathy could build common ground, allowing the team to understand others’ perspectives, gain trust, and move forward together into the unknown2. This approach was crucial in managing the fear associated with change and fostering a supportive environment.

Strategies for Implementing Empathy

Here are some strategies to implement empathy in change management:

  • Create Audience Personas: Understand the different segments within your organization and tailor your communication to resonate with each group.
  • Conduct Interviews: Engage with employees to get a sample perspective on typical mindsets. Use this information to address their specific concerns.
  • Be Transparent: Share as much information as possible to help employees deal with discomfort. Acknowledge their fears openly.
  • Involve All Levels: Ensure that individuals at all levels feel included in the change process. A transformation won’t succeed without broad involvement.

Conclusion

Empathy is not just a soft skill; it’s a strategic tool that can make or break the success of change management. By employing empathy, leaders can create an environment of trust and openness, paving the way for a smoother transition and a more resilient organization.

Empathy in change management is about more than just understanding emotions; it’s about actively engaging with and supporting employees through the uncertainty of change. The case studies of Duarte, Inc. and the cultural change management training company illustrate the profound impact empathy can have on the success of organizational change. By incorporating empathy into change management strategies, leaders can foster a culture of trust and collaboration, essential for navigating the complexities of change.

References:
1: The Secret to Leading Organizational Change Is Empathy – HBR
2: Three Ways Empathy Can Enhance Your Change Management Technique – Forbes

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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The Rise of Employee Relationship Management (ERM)

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The Rise of Employee Relationship Management (ERM)

by Braden Kelley

What’s in a name?

From the early days when HR was referred to as workforce management or personnel management, to the emergence of scientific management and labor unions, the practice of human resources has been constantly evolving.

The name for the practice and principles of getting the most out of people in business has continued to change too, with the latest term ‘human resources’ coming into being along with an acceptance that human factors were more important than physical factors and monetary rewards for motivation.

The Accelerating Pace of Change

But, in an era when the pace of change and transformation are constantly accelerating and innovation is increasingly important to maintaining relevance, should we still be focused on ‘human resources’? Or does our view and language need to evolve?

Every day customer experience becomes more crucial to market success, and more people are talking about happy employees as being the key to happy customers. But, are employers backing up this talk?

Today most digital transformations have at their heart, several elements of an evolved customer relationship management (CRM) approach and often one or more customer journey maps.

The Shift from HCM to ERM

So, should we be shifting our views from a focus on Human Capital Management (HCM) to a focus on ERM (Employee Relationship Management) and EX (Employee Experience) to mirror how we are thinking about the importance of employees as something not to be managed but instead to be empowered, supported and developed?

And how will Generation Z change expectations of employers?

Making a shift in our mindset and our language when it comes to employees, could also cause us to focus on different metrics – shifting from a focus on controlling the costs of salaries and benefits to optimizing employee lifetime value (ELV).

Unlocking the True Value of Employees

Employees are not just a cost, they are a source of incredible value and to unlock their full potential we must invest in helping them maximize the value they can create, access, and translate for customers. Me must go beyond training and invest in even more powerful initiatives like human libraries and internal internships to help each employee not just do the job they were hired to do, but to do the job they were born to do.

Innovators Framework(one of the many concepts introduced in my first book Stoking Your Innovation Bonfire)

Building on the work of London Business School’s Gary Hamel and shifting to an Employee Relationship Management (ERM) mindset we can get beyond the obedience, diligence and intellect that fear, greed, management and leadership can deliver, and instead focus on unlocking the initiative, creativity, passion and innovation that will drive the organization to higher levels of success and continuing relevance with customers.

Employee Relationship Management (ERM) is the Future of HR

We must reimagine our approach to the humans in our organizations and to recognize and leverage their uniqueness instead of treating them as replaceable cogs in a machine.

The time has come for organizations to manage both the experiences and the relationships with each of their employees as individuals to make the collective stronger, healthier, and more resilient.

Now is the time to build a conscious, measured, professional approach to Employee Relationship Management (ERM).

What say you?


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The Importance of Empathy in Innovation

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The Importance of Empathy in Innovation

GUEST POST from Art Inteligencia

Empathy plays a pivotal role in the process of innovation, as it enables individuals and organizations to truly understand the needs and experiences of the end user. By fostering a deep sense of empathy, innovators can develop products and services that not only meet the practical needs of consumers but also resonate with their emotional and psychological requirements. In this article, we explore the importance of empathy in driving innovation, and present two case studies that illustrate how empathy can lead to groundbreaking solutions.

Case Study 1: Warby Parker

Warby Parker, a disruptive eyewear company founded in 2010, has made a name for itself by prioritizing empathy in its innovation process. The company recognized the challenges faced by consumers when purchasing eyeglasses – high prices, limited options, and a lack of transparency in the industry. By empathizing with their target market, Warby Parker developed a direct-to-consumer model that offered affordable, stylish eyewear that resonated with customers. They also implemented a unique at-home try-on program, allowing customers to experience the frames before making a purchase. This empathetic approach not only disrupted the traditional eyewear industry but also built a loyal customer base that values transparency and affordability.

Case Study 2: Apple

Apple is renowned for its innovative products that have reshaped industries and transformed the way we live and work. One key factor behind Apple’s success is its emphasis on empathy in design and innovation. The late Steve Jobs, co-founder and former CEO of Apple, famously said, “You have to start with the customer experience and work backward to the technology.” Apple’s design process is deeply rooted in understanding the needs, desires, and emotions of its customers. By empathizing with users and anticipating their future needs, Apple has been able to develop products like the iPhone, iPad, and Apple Watch that have fundamentally changed the way we communicate, work, and play. Apple’s commitment to empathy in innovation has not only solidified its position as a market leader but has also set a benchmark for user-centric design in the tech industry.

These case studies underscore the critical role that empathy plays in driving innovation and creating meaningful impact in the marketplace. Whether it’s disrupting existing industries, like Warby Parker, or setting new standards for user experience, like Apple, organizations that prioritize empathy are better equipped to develop products and services that truly resonate with consumers. As we continue to navigate an ever-changing business landscape, the importance of empathy in innovation cannot be overstated. By fostering a culture of empathy within their organizations, leaders can unlock new opportunities, drive growth, and make a lasting impression on customers.

Bottom line: Futurology is not fortune telling. Futurists use a scientific approach to create their deliverables, but a methodology and tools like those in FutureHacking™ can empower anyone to engage in futurology themselves.

Image credit: Pexels

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50 Cognitive Biases Reference – Free Download

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by Braden Kelley

I came across this cognitive biases infographic from TitleMax and it has a lot of great information in it, but…

The problem with long, information-rich infographics like this is that they’re hard to consume on the screen in their entirety, you can’t print them in a legible way, and they’re hard to leverage in your work. The creators of this infographic did a nice job of capturing a wide range of cognitive biases, which makes this a quite useful tool for design thinking, but not in this format.

To help everyone out, I’ve taken the original infographic and reformatted it into a five page PDF for easy reading and printing on 8.5″ x 11″ letter size paper.

Click here to download the 50 Cognitive Biases PDF (8.5″x11″)

See the original infographic below (click to access the source image):

Cognitive Biases Infographic

Click here to download the 50 Cognitive Biases PDF (8.5″x11″)

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Using Intuition to Drive Innovation Success

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Using Intuition to Drive Innovation Success

Americans are in love with data, big data, analytics, artificial intelligence and machine learning.

… and the rest of the world is catching the same disease.

Data is important, don’t get me wrong, but it is only one side of the coin driving innovation and operational success.

On the other side of the coin is intuition.

As smart organizations try and make greater use of human-centered design, empathy and intuition can and must play an increasingly important role.

Bruce Kasanoff states that “Intuition is the Highest Form of Intelligence” in his article on Forbes.

Intuition is incredibly important to human-centered design from the standpoint that an “intuitive” design taps into our shared understanding as humans of how things should operate.

Intuition is the secret sauce of the quantum human computer, and as the pace of change AND complexity both accelerate, we must change our brain function to develop not just our intellectual capabilities but our instinctual capabilities as well.

Nobel Prize winner Daniel Kahneman wrote about these two ways of thinking in his book Thinking, Fast and Slow. Let’s look at a short video looking at intuition, science and dreams:

Science Intuition and Dreams – Dean Radin

Dreams can be an incredibly powerful tool for innovation, in fact the Nine Innovation Roles that play an important role in the best-selling book Stoking Your Innovation Bonfire came to me in a dream. Many experts recommend that you keep a pen and a notebook next to your bed to capture these flashes of brilliance.

Dreams and shared understanding are but two manifestations of intuition, of our interconnectedness with each other and energies greater than ourselves. But how do we leverage our intuition for innovation?

One way is to use your innovation as an input to use with a tool like The Experiment Canvas™:

The Experiment Canvas

Which is available as a free tool here on my web site from the forthcoming Disruptive Innovation Toolkit™.

You can use it to craft a hypothesis based on your intuition that you want to test, it keeps you focused on what you hope to learn during the experiment, and to consider the setup, operation, and wrapup of your experiment – among other things.

Too often people ignore their intuition because it doesn’t seem scientific. But, turning intuitive insights into hypotheses to test will help you overcome your hesitancy until you train your intuition and to learn to trust it as the potential human quantum computer that it could be. The other reason that people ignore their intuition is that well, they just can’t hear it. For many people, their intellectual mind is so busy that they can’t receive and react to what their intuitive mind is telling them.

Here is an interesting video that highlights these two points and how humans communicate behind the scenes:

Are you drowning out your intuitive mind? Are you failing to consider what is saying, and to test its assertions?

If so, please stop it, and learn new ways to keep innovating!

SPECIAL BONUS:

If you’d like to watch and learn even more about intuition…

Here is a video on Nikola Tesla and the Power of Intuition:


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Understanding Habit Formation

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Utilizing Consumer Psychology for Continuous Innovation

Understanding Habit Formation

GUEST POST from Art Inteligencia

In today’s competitive business landscape, companies are constantly seeking ways to innovate and stay ahead of the curve. One key strategy that has proven to be effective in driving business growth and success is understanding habit formation and leveraging consumer psychology to create products and services that cater to consumers’ habits. By tapping into the subconscious motives that drive consumer behavior, businesses can develop innovative solutions that not only meet consumers’ needs but also create long-lasting habits that lead to brand loyalty and sustained success. In this article, we will explore the concept of habit formation and how businesses can harness the power of consumer psychology to drive continuous innovation.

Case Study 1: Starbucks

Starbucks is a prime example of a company that has successfully utilized consumer psychology to drive habit formation and continuous innovation. The coffee giant has mastered the art of creating a unique and immersive customer experience that appeals to consumers’ habits and preferences. From the moment customers walk into a Starbucks store, they are greeted with the familiar aroma of freshly brewed coffee, welcoming ambiance, and friendly baristas. These sensory cues trigger positive emotions and reinforce the habit of visiting Starbucks for their daily caffeine fix.

Moreover, Starbucks has leveraged consumer psychology to create a loyalty program that incentivizes customers to visit their stores regularly. By offering rewards for frequent purchases and personalized promotions based on customers’ previous orders, Starbucks encourages repeat business and fosters a sense of loyalty among its customers. This strategy has not only helped Starbucks retain its existing customer base but also attract new customers who are drawn to the convenience and rewards offered by the loyalty program.

Case Study 2: Peloton

Peloton is another company that has effectively utilized consumer psychology to drive habit formation and innovation in the fitness industry. With its interactive workout platform and high-end exercise equipment, Peloton has created a community-driven experience that motivates users to establish a regular exercise routine. By tapping into consumers’ desire for social connection and accountability, Peloton has successfully built a loyal following of fitness enthusiasts who rely on the platform for their daily workouts.

Furthermore, Peloton’s data-driven approach to personalizing the workout experience has enabled the company to continuously iterate and improve its products and services based on consumer feedback. By analyzing user metrics and behavior patterns, Peloton can tailor its content and recommendations to meet the evolving needs and preferences of its customers. This commitment to customer-centric innovation has allowed Peloton to stay ahead of the competition and maintain its position as a leader in the fitness industry.

Conclusion

In conclusion, understanding habit formation and leveraging consumer psychology are essential strategies for driving continuous innovation and business growth. By tapping into consumers’ subconscious motivations and preferences, companies can create products and services that not only meet their customers’ needs but also establish long-lasting habits that lead to brand loyalty and sustained success. As demonstrated by the case studies of Starbucks and Peloton, businesses that prioritize consumer psychology and habit formation are more likely to thrive in today’s competitive marketplace. By incorporating these principles into their business strategies, companies can unlock new opportunities for growth, innovation, and long-term success.

Bottom line: Futurists are not fortune tellers. They use a formal approach to achieve their outcomes, but a methodology and tools like those in FutureHacking™ can empower anyone to be their own futurist.

Image credit: Unsplash

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Training Your Quantum Human Computer

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Quantum Human Computing

What is quantum computing?

According to Wikipedia, “Quantum computing is the use of quantum phenomena such as superposition and entanglement to perform computation. Computers that perform quantum computations are known as quantum computers.”

Rather than try and explain all of the ins and outs of how quantum computing differs from traditional computing and why it matters, I encourage you to check out this YouTube video:

In case you were curious, according to the Guinness Book of World Records, the current record holder for quantum computing is a Google machine capable of processing 72 Quantum Bits. There is supposedly a machine in China capable of 76 Qubits, but it has yet to be fully recognized as the new record holder.

So, what does quantum computing have to do with humanity and the human brain and our collective future?

Is the human brain a quantum computer?

The easy answer is – we’re not sure – but scientists are conducting experiments to try and determine whether the human brain is capable of computing in a quantum way.

As the pace of change in our world accelerates and data proliferates, we will need to train our brains to use less traditional brute force computing of going through every possibility one after another to do more parallel processing, better pattern recognition, and generating an increase in our ability to see insights straight away.

Connect the Dots

But how can we train our brains?

There are many different ways to better prepare your brain as we move from the Information Age to the Age of Insight. Let me start you off with two good ones and invite you to add more in the comments:

1. Connect the Dots

Many of us grew up doing connect-the-dot puzzles, and they seemed pretty easy. But, that is with visual queues. The image above shows a number of different visual queues. Connect the dots, especially without numbers or visual queues are great proving grounds for improving your visual pattern recognition skills.

2. DLAIY JMBULE

One of my favorites is the word game DAILY JUMBLE in my local newspaper. You can also play it online. The key here is to work not on using brute force to reorder the letters into a word, but trying to train your brain to just SEE THE WORD – instantly.

Succeeding at this and other ways of training your brain to be more like a quantum computer involves getting better at removing your conscious analytical brain from the picture and letting other parts of your brain take over. It’s not easy. It takes practice – continual practice – because it is really hard to keep the analytical brain out of the way.

So, are you willing to give it a try?

Stay tuned for the next article in this series “The Age of Insight” …

Image credits: Utrecht University, Pixabay


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