Tag Archives: Intellectual Innovation

Directed Innovation for Strategic Success

It seems like every organization has a vision and a mission statement, and some even have mantra’s. My personal innovation mantra is to make innovation and marketing insights accessible for the greater good. At the same time organizations are creating … Continue reading

Posted in Innovation, Innovation Perspectives, Strategy | Tagged , , , | 1 Comment

Instinctual Innovation versus Intellectual Innovation

One of the best Twitter names that I’ve come across in the past few years is @ShowerThinker – almost as cool as mine – @innovate. It’s an account for an inventor that makes post-it notes for the shower called Aqua … Continue reading

Posted in Creativity, Innovation, Leadership, Management, Psychology | Tagged , | 2 Comments