Innovation Is Driving Away Your Top Talent

GUEST POST from Robyn Bolton

You want and need the best, most brilliant, most awesome-est people at your company. But with unemployment at a record low, the battle for top talent is fierce.

So, you vow not to enter the battle and invest in keeping your best people and building a reputation that attracts other extraordinary talents.

You offer high salaries, great benefits, flexible work arrangements, the prestige of working for your company, and the promise of rapid career progression. All things easily matched or beaten by other companies, so you get creative.

INNOVATION!

Your best people are full of ideas and have the confidence and energy to make things happen. So, you unleash them. You host hackathons and shark tanks. You install idea collection software and run contests. You offer training on how to be more innovative. You encourage employees to spend 20% of their time on passion projects.

And they quit.

They quit participating in all the opportunities you offer.

They quit sharing ideas.

They quit your company,

Not because they are ungrateful.

Or because they don’t want to innovate.

Or because they don’t have ideas.

They quit because they realize one of the following “truths”

They’re not “Innovators”

High performers believe they need to work on an innovation project to progress (because management explicitly or implicitly communicates this). But when they finally get their chance, they struggle. The project falls behind schedule, struggles to meet objectives, and is quietly canceled. They see this as a failure. They believe they failed.

But they didn’t fail. They learned something very uncomfortable – they’re not good at everything.

Innovation is different than Operation. When you’re operating, you’re working in a world full of knowledge, where cause and effect are predictable and “better” is easily defined. When you’re innovating, you’re working in a world full of assumptions, where things are unpredictable, patterns emerge slowly, and few things are defined. Most people are great at operating. Some people are great at innovating. Extraordinarily few are great at both.

Innovation is a hobby, not an imperative

The problem with innovation efforts like hackathons, shark tanks, and “20% Time” is that people pour their hearts and souls into them and get nothing in return. Sure, an award, a photo with the CEO, and bragging rights motivate them for a few weeks. But when their hard work isn’t nurtured, developed, and brought to a conclusion (either launched or shelved), they realize it was all a ruse.

They are disappointed but hope the next time will be different. It isn’t.

They stop participating to spend time on “more important” things (their “real” work). But they still care, so they keep tabs on other people’s efforts, quietly hoping this time will be different. It isn’t.

They grow cynical.

They choose to stay and accept that innovation isn’t valued or resign and go somewhere it is.

Their potential is bigger than your box

“I felt like Dorothy in the Wizard of Oz. Before the training, the world was black and white. After, it was full color. I don’t want to go back to black and white.”

For this person, the training had gone wonderfully awry.

The training built their innovation skills but motivated them to find another job because it opened their eyes. They realized that while they loved the uncertainty and creativity of innovation, their place in the organization wouldn’t allow them to innovate. They were in a box on an org chart. They no longer wanted to be in that box, but the company expected them to stay.

But are these “truths” true?

As Mom always said, actions speak louder than words.

Who does your company value more – innovators or operators? The answer lies in who you promote.
Is innovation a strategic priority? The answer lies in where and how you allocate resources (people, money, and time).
Do you want to retain the person or the resource? The answer lies in your willingness to support the person’s growth.

Speak the truth early and often

If a top performer struggles in an innovation role, don’t wait until the project “fails” to reassure them that operators are as (or more) important and loved as innovators. Connect them with senior execs who faced the same challenges. Make sure their next role is as desirable as their current one.

(Or, if innovators are truly valued more than operators, tell them that, too.)

If innovation is an imperative, commit as much time and effort to planning what happens after the event as you do planning the event itself. Have answers to how people will be freed up to continue to work on their projects, money will be allocated, and decisions will be made.

(Or, if innovation really is a corporate hobby, follow the model of top universities and let people participate f they want and give everyone else time off to pursue their hobbies).

If you want to retain the person more than the resource, work with them to plot a path to the next role. Be honest about the time and challenge of moving between boxes and the effects on their career. And if they still want to break out of the box, help them.

(Or, if you want them to stay in the box, tell them that, too.)

Don’t let Innovation! drive away your top talent. Use honesty to keep them.

Image credits: Pixabay

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Top 10 Human-Centered Change & Innovation Articles of April 2023

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Top 10 Human-Centered Change & Innovation Articles of April 2023 Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are April’s ten most popular innovation posts:

Rethinking Customer Journeys — by Geoffrey A. Moore
What Have We Learned About Digital Transformation Thus Far? — by Geoffrey A. Moore
Design Thinking Facilitator Guide — by Douglas Ferguson
Building A Positive Team Culture — by David Burkus
Questions Are More Powerful Than We Think — by Greg Satell
3 Examples of Why Innovation is a Leadership Problem — by Robyn Bolton
How Has Innovation Changed Since the Pandemic? — by Robyn Bolton
5 Questions to Answer Before Spending $1 on Innovation — by Robyn Bolton
Customers Care About the Destination Not the Journey — by Shep Hyken
Get Ready for the Age of Acceleration — by Robert B. Tucker

BONUS – Here are five more strong articles published in March that continue to resonate with people:

The Trust Network — by Mike Shipulski
Our Innovation is All on Tape — by John Bessant
The Loyalty Gap — by Shep Hyken
Just Because We Can, Doesn’t Mean That We Should! — by Pete Foley
A Guide to Effective Brainstorming — by Diana Porumboiu

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last three years:

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What I Learned Solving a Business Crisis

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What I Learned Solving a Business Crisis

GUEST POST from Greg Satell

By 2006 we knew we had a serious problem. Our company’s onetime flagship product, called Afisha, was in a steady decline and it was becoming all too clear that something had to be done. What had once been a market leader that generated huge profits, which fueled the growth of our company had slowly, but surely, lost its market position.

It was clear that the business was in crisis, but nobody was exactly sure what to do about it. Operationally, nothing had really changed. We still believed in our product and our people. Nevertheless, the marketplace had evolved and our business model, which once had seemed bulletproof, was no longer viable.

We didn’t know it at the time, but Afisha’s brightest days were still ahead. We were able to reimagine the business model, strengthen the brand and return to profitability. What we learned is that solving a crisis is not a straightforward linear process, but a journey of discovery. You never know what you’ll find so you need to be willing to experiment.

Acknowledging The Problem

As I explained in Mapping Innovation, when Afisha came out in 2000, it was an immediate hit. At its core, it was simply a guide to restaurants, nightlife and other entertainment, somewhat similar to Timeout. Its restaurant, music and movie columnists quickly became tastemakers in Kyiv, while its sex advice column, achieved a cult-level status. Ad dollars soon came rolling in

In 2006, all of those elements that had made Afisha successful were still in place, but the business environment had changed significantly. The ad market, which had been worth less than $100 million dollars in 2000, was now quickly approaching a billion dollars. Strong multinational publishers like Hearst, Hachette and Rodale had begun investing heavily into Ukrainian versions of top international titles like Cosmopolitan, Elle and Men’s Health.

What we had to accept was that Afisha, although still popular with readers, was no longer a dominant brand. At the same time, the free distribution model which it had once depended on to quickly achieve wide readership was now seen as a liability among advertisers. That diminished our ability to command top ad rates while, at the same time, the booming media market sent our editorial costs through the roof.

None of this happened all at once, so it was easy to believe that Afisha was just going through a temporary downturn. It was only when we were able to acknowledge that our once-successful model had become fundamentally broken that we were able to start moving forward.

Assembling A Broad-Based Team

Once we had acknowledged the problem we assembled a meeting to come up with a strategy to move forward. This included the publisher and editor-in-chief of Afisha, several of the key staff, our company founder, me (as CEO) as well as several company leaders outside of Afisha who had specific knowledge and skills and who were widely respected.

The composition of the meeting was important. Clearly, the Afisha team had to be deeply involved in the process. Having the company founder and me there made it clear that the business had the full backing of the executive leadership. However, in many ways, it was those outside the core Afisha team who had critical impacts.

For the Afisha team and the executive leadership, the business model was so familiar it seemed almost like second-hand. Bringing in other leaders from around the company helped us look at the business in new ways. They asked questions that challenged us, made observations that we hadn’t seen and suggested things that wouldn’t have occurred to us.

Identifying Issues And Developing Options

As the working group met and got down to business, we began to identify problems. First, as noted above, the competitive landscape had shifted dramatically and, although Afisha remained a beloved brand, international titles had taken away significant market share. Second, the free distribution model was no longer financially viable.

As we discussed options, we were able to quickly build consensus on two actions. We would redesign the magazine and the website to beef up the editorial content and better compete with the international titles. We would also look for partners to license Afisha to other cities in Ukraine and create a more national brand.

We also came up with a third option that was considerably more speculative. For years, we had been giving paid subscribers Afisha cards to receive discounts at local merchants. We thought that we could add value to the card by creating an event calendar that was exclusive to Afisha card holders.

Our reasoning was that if we could increase subscribers through upgrading the Afisha card, we could reduce our reliance on free distribution and improve the economics of the business. It seemed like a longshot, but it was also low risk. All we had to do was sign up some partners for events and publish an event calendar in the magazine and on the website.

Finding The Unexpected

The editorial and licensing strategies, which seemed like no brainers, were, at best, mildly successful. Readers seemed to like the new design and expanded editorial content, but then again they liked the old Afisha too. We were able to set up licenses for five major Ukrainian cities, giving up close to national coverage, but the licensees struggled to earn a profit.

The Afisha card strategy, on the other hand, was an unexpected hit. We had hoped to be able to do one event a week, but were soon so deluged with partners that we had to limit events to one per day. From happy hours and shopping nights to club openings and movie festivals, it seemed like everybody wanted to work with us.

Before we knew it, we were able to upgrade events from a promotional activity to a seriously profitable business. We organized a nationwide Frisbee contest for a beer launch, a French movie festival for an upscale coffee brand and organized party trips with sponsors. To our amazement, the business just grew and grew.

What we learned from the experience is that you can’t plan your way out of a crisis. If we were able to plan effectively, we wouldn’t have been in the crisis in the first place. Our success wasn’t the product of our own brilliance, but our willingness to experiment. That’s how we came across the “happy accident” that led to the events business.

The truth is that it takes some bad luck to get into a crisis and it takes some good luck to get out of one. Sound management can help stem the bleeding, but if you are ever going to rebuild a successful business, you have to experiment and allow for the unexpected.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

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The Pitfalls of Crowdsourcing

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How to Overcome Them to Spur Innovation

The Pitfalls of Crowdsourcing: How to Overcome Them to Spur Innovation

GUEST POST from Diana Porumboiu

There is a lot of buzz around open collaboration as a driver for innovation. Studies, academia, research, and the myriad of examples from companies are boasting about the amazing results brought by ideas from external parties. A study shows that 85% of the top global brands have used crowdsourcing during the last decade.

But is crowdsourcing truly effective to spur innovation? Even though its popularity increased so much, there’s also plenty of evidence that dispute its effectiveness.

As tempting as it is to fall into the trap of the latest trends in innovation methods, it’s not wise to jump headfirst. So, we decided to write this article and show you the hard facts of crowdsourcing, which will help you decide if this is something your organization can benefit from.

For this, we’ll explain the pitfalls of crowdsourcing and provide practical tips on how to overcome them. To put things in perspective, let’s start with the broader picture, of what crowdsourcing is, or isn’t.

What is crowdsourcing?

As the word indicates, crowdsourcing is all about leveraging the power of the crowds. If you’ve been reading our blog, or worked with innovation topics before, you might think that we are actually referring to open innovation. Not quite. Indeed, the two terms are oftentimes used interchangeably, and the concepts are similar.

But it’s best to make the difference between the two, because setting on the right terminology will also help you better communicate your innovation initiatives to your organization, and to external stakeholders too.

Basically, both crowdsourcing and open innovation refer to engaging external individuals to participate in the innovation process by suggesting ideas and solutions to a specific topic.

Crowdsourcing is the practice of obtaining ideas, solutions, or services from a large, sometimes undefined group of people through an open call. It is a process that leverages the collective intelligence and creativity of a crowd to solve problems, generate new ideas, or carry out tasks.

On the other hand, open innovation includes many other activities that involve people outside the initial working group (open data, scouting, trend research, idea management, etc.). If you want to learn more about the topic, our blog provides vast resources on open innovation which you can find here.

Now, while open innovation, as the name states, is specifically done to generate more innovation, crowdsourcing is used in other contexts too. Methods like crowd labor, crowdfunding, or crowd curation can be valuable if you need to outsource routine and well-defined tasks, manual work or fund your project. These can, in fact, be part of an innovation strategy, but they are not specifically targeting innovation.

That’s where crowdsourcing for innovation comes into play, and what we’ll focus on next.

The pitfalls of crowdsourcing

While crowdsourcing can be an effective way to generate ideas, solve problems, and engage with a community, unless it is properly planned, executed, and managed, it can come up short.

Let’s take a closer look at each of these pitfalls.

Risk management:

There are many risks that come with open collaboration, and some of the most cited are intellectual property and data privacy. Organizations are apprehensive about exposing themselves to the large public and weary about potential conflicts that could arise from ownership, and copyright as well as exposure to competitors.

So, when considering crowdsourcing as part of your innovation strategy, you should weigh the risks associated with it.

There are four main things to keep in mind when it comes to legal risks associated with crowdsourcing:

Existing patents and patents protection for technical solutions
- Trademarks applicable when sourcing new product names, logos or brands
Design of the visual appearance of new products
Copyrights for any original texts

That’s why it’s best to have clearly pre-defined contractual terms, NDAs and confidentiality agreements that deal with intellectual property ownership and data protection. So, make sure to establish clear ownership and copyright guidelines upfront.

This can include requiring contributors to agree to terms and conditions that grant the sponsoring organization the right to use and modify the contributions. Providing clear attribution and recognition for contributors can also help to avoid disputes over ownership. Rewarding participation doesn’t just help with motivation and engagement, but it can also mitigate the legal risks.

Crowd management:

The success of your crowdsourcing initiative hinges on the participation of individuals who provide ideas. However, many crowdsourcing projects fall short due to low engagement levels, inadequate idea generation, or low quality.

These issues may arise because contributors don’t recognize the significance of their contributions, lack motivation, misunderstand project requirements, or are unaware of the initiative.

Because crowdsourcing initiatives require a lot of time, effort and specific skills it’s best to delegate the project to someone who is not involved in everyday innovation activities (if you have those already in place).

Even so, crowdsourcing should still be aligned with the overall innovation and strategic goals, and therefore managed as part of existing processes.

To ensure crowdsourcing runs smoothly, contributors are engaged, decide on the roles and responsibilities for managing the process and ensure that there is adequate support for contributors.

Also, to reach the right people, and as many as possible, you should design effective campaigns that encourage participation.

To ensure quality control establish clear guidelines and criteria for contributions. This can include specific requirements for content, format, and presentation, as well as screening and review processes to filter out low-quality or irrelevant contributions.

Using a platform that allows for peer-review or voting can also help to separate the wheat from the chaff. This what can also facilitate evaluation, which we’ll explore next in more detail.

Idea evaluation:

Evaluating ideas is one of the most complex and challenging aspects of idea management, particularly when it comes to crowdsourcing initiatives where you have a significant number of ideas to sift through and assess.

First, it can be time-consuming and overwhelming to select the ideas to develop.
Second, ideas and perspectives might differ so there will be inconsistency and biases in the evaluation process.
Third, there is a tendency to pick the familiar over the distant ones.
And last, there is also the issue of the quality and level of detail of ideas varying widely, making it difficult to determine which ideas are truly innovative and valuable.

With all these challenges, you could overlook potentially great ideas. What’s more, in a crowdsourcing environment, there is often limited interaction between the idea generators and the evaluators, which can make it challenging to provide feedback and refine the ideas further.

To mitigate this, you need a methodical framework for evaluating ideas. You can learn everything about idea evaluation from this article.

In short, to create an evaluation process that works for you, it’s best to decide on a set of criteria that can help you sift through the ideas. For example, Viima’s evaluation tool gives you the flexibility to choose your own metrics and then analyze and make decisions based on those criteria, without the hassle of going through each of every idea individually.

To have a clearer understanding of how this works in practice, try out the crowdsourcing board template. We set it up so you can easily and safely start collecting ideas from outside the organization.

But remember that even with the best tool, before opening up the organization to the crowds, you will still have to work out your internal process and how that fits into the bigger picture, which takes us to the next point.

Process integration:

Poorly designed or executed processes can lead to low-quality submissions or misunderstandings about the goals of the initiative. A study suggests that besides the issue of managing crowds, organizations also fail to create a process around it.

This is a trap in which many organizations fall. Unless you build a process and plan that goes beyond the first steps of the crowdsourcing initiative, you might waste a lot of time and distract internal teams from using the time and resources on actually executing the strategy.

So, first thing first is to ask yourself if crowdsourcing will serve a bigger purpose. If so, how will it be part of your internal processes and what resources it will require? Crowdsourcing shouldn’t impede internal practices and processes. It should align with the overall strategy and provide value for the organization.

Crowdsourcing shouldn’t impede internal practices and processes. It should align with the overall strategy and provide value for the organization.

Although we have discussed a number of potential pitfalls of crowdsourcing, it’s important to recognize that these issues are often complex and multifaceted. As such, there is rarely a single reason for failure.

To provide a more comprehensive understanding of crowdsourcing, we will next look at some examples of both failed and successful initiatives.

When crowdsourcing goes wrong

1. Pepsi Refresh

In 2010, Pepsi launched “Pepsi Refresh”, a crowdsourcing initiative that invited people to submit their ideas for projects that could benefit their communities, with the winning ideas receiving funding from Pepsi.

While the initiative generated significant attention, it was ultimately considered a failure. Even though in terms of reach and visibility the campaign was a great success, the goal of increasing sale was missed. In fact, “Pepsi Refresh” did the opposite, losing the parent company some $350m.

One reason was the lack of alignment between the initiative and Pepsi’s core brand message. While Pepsi had traditionally focused on promoting its products, the Refresh Project shifted the company’s focus to community engagement and social responsibility.

Another issue with the Refresh Project was the complexity of the submission and voting processes. There were also concerns about transparency and fairness in the voting process. Some critics suggested that the system was easily manipulated, allowing certain ideas to receive more votes than they deserved, while others were unfairly overlooked.

This outcome highlights the importance of ensuring alignment with business strategy and values, as well as the big role played by transparency.

2. Nokia’s “IdeasProject”

Nokia’s “IdeasProject” was a crowdsourcing initiative launched in 2008 to gather ideas from customers and the public for the company’s product development. While the initiative generated significant interest and engagement from users, it ultimately failed to produce significant results, and was eventually discontinued.

One reason for the failure of the IdeasProject was a lack of follow-through and implementation of the ideas generated. While thousands of ideas were submitted and discussed on the platform, few were actually developed or brought to market by Nokia. This led to disillusionment and disengagement among users, who felt that their contributions were not valued or taken seriously.

Another issue was the lack of clear communication and marketing of the IdeasProject. Many customers and potential contributors were not aware of the initiative or did not understand its purpose, which limited the overall reach and impact of the platform.

3. Yahoo’s “Assignments”

In 2007, Yahoo launched “Assignments,” a platform aimed to leverage the collective intelligence of its users to generate high-quality content. The initiative allowed users to submit original content, including articles, photos, and videos, which other users could rate and review. Yahoo planned to use the best-rated content to enhance its news and information websites.

Yahoo failed to create a strong community around the initiative, which made it difficult to generate high-quality content. Furthermore, there were concerns about copyright violations, as some of the content submitted by users was copyrighted material.

Because the platform was plagued with issues, including a lack of quality control over articles submitted and disputes over payments to writers, the platform was eventually shut down in 2012.

When crowdsourcing goes right

Despite the challenges associated with crowdsourcing, we should acknowledge that there is still potential for success, and not all crowdsourcing efforts are doomed to fail.

1. Linux

Linux is a popular open-source operating system that was developed through a crowdsourcing initiative. The project was started by Linus Torvalds in 1991, who was a computer science student at the University of Helsinki in Finland. Torvalds wanted to create a free and open operating system that could be used by anyone, and he enlisted the help of other developers from around the world to contribute to the project.

The project’s success is attributed to its collaborative and decentralized development model, which fosters innovation and customization, as well as a strong community of passionate and supportive developers. Moreover, Linux’s technical merits, such as stability, security, and flexibility, make it a popular choice for a diverse range of applications, from web servers and supercomputers to smartphones and home appliances.

2. Ford

The “Make it Driveable” crowdsourcing campaign by Ford was launched in 2018 to gather ideas and solutions for making vehicles more accessible to people with disabilities. The campaign invited individuals and organizations to submit their ideas for features or modifications that would make driving and traveling in a car easier for people with disabilities.

The campaign engaged a diverse range of people and organizations, including disability advocates, engineers, and designers, in the co-creation process who generated a broad range of innovative ideas and solutions.

The “Make it Driveable” campaign showcased Ford’s innovation and leadership in the automotive industry, demonstrating the potential for crowdsourcing to drive meaningful change and create value for both the company and its stakeholders.

3. Lego

As mentioned above, Lego’s crowdsourcing platform, Lego Ideas has been running successfully since 2008. The platform allows Lego fans to submit their own designs for new Lego sets, and the community votes on their favorite designs. The Lego Ideas platform has been hugely successful, with several of the winning designs becoming popular and highly sought-after sets.

For Lego, crowdsourcing is a cost-effective approach to supplement its in-house capabilities and expand their line of products. Even more, because of the voting system they can assess whether a product idea has potential and demand among its customers.

For participants, Lego Ideas provides a valuable platform to share and contribute to the company’s mission of inspiring future builders. Users can gain recognition from their peers for their ideas and benefit financially if their product is successfully released to the market.

These are just a few examples which show how crowdsourcing can be applied successfully, as long as it’s in line with the company’s core values and goals, and it’s built on a framework that enables systematic use of the ideas from outside the organization.

But as previous examples have shown, crowdsourcing can also go wrong even for the most successful organizations. These examples can hopefully help you make a more informed decision, and inspire in the way you approach crowdsourcing, or open collaboration in general.

To recap, you need alignment between your crowdsourcing initiatives and the overarching strategy, integration with internal processes, a framework that enables idea management, evaluation and development and last but not least, an effective campaign to gather the crowds around your organization.

How to start crowdsourcing

First thing first. Does crowdsourcing align with your current strategic plans? If it does, the first step is to develop a clear plan for using crowdsourcing effectively.

If you are not sure which way to go, as a first step in choosing your approach, you can find inspiration in this chart from Deloitte, which shows a variety of crowdsourcing activities that cater for different needs.

Viima Crowdsourcing 1

Depending on your strategy, industry, and your company profile, you will probably know what type of crowdsourcing is most appropriate for your organization.

This will help you decide on other factors such as the type of contributions you are after, the resources required, and the audience you will target.

Viima Crowdsourcing 2

1. Define your goals and set boundaries

The first step is to set clear goals for your crowdsourcing campaign. What do you want to achieve: is it brand awareness, ideas for improving products or customer satisfaction?

Decide on a set of metrics that will help you evaluate the success of the campaign and measure its impact. This will help you adjust as needed but also set realistic targets about the outcomes you think are possible. If you’re set to get disruptive or completely novel ideas that require technical knowledge and complex solutions, you have to carefully consider whom you want to target with the campaign.

2. Define the target audience and the engagement mechanisms

This step is essential for the success of your crowdsourcing. Without the right participants, you won’t have enough relevant ideas.

Think about who would have the most knowledge and expertise in this area and who would be most interested in providing their ideas and insights. Consider demographics such as age, occupation, location, and interests.

Depending on the goals you set or the types of ideas you are after, you will need different audiences. Sometimes there might be more generic ones, while in other cases you will want specific people with knowledge of the topic or interest in the field. On the other hand, sometimes it is more beneficial to have a diverse audience that can bring new and fresh ideas.

Once you have identified your target audience, you need to develop engagement mechanisms that will motivate them to participate in your crowdsourcing campaign.

Engagement mechanisms refer to the various ways in which you can interact with your target audience and encourage them to contribute their ideas. These mechanisms may include online platforms, social media channels, email campaigns, targeted advertising, events, and rewards or incentives.

It’s important to remember that engagement mechanisms should be designed specifically for the target audience.

3. Decide on a platform to support your activities

Once you have decided on the goals, determined the target audience, and the engaging mechanisms, you should next look for a platform that can cater to all your needs.

The platform should act as a transparent communication and exchange forum for participants. It should be easily accessible and simple to use, but also flexible enough to allow different use cases.

As mentioned above, many crowdsourcing failures are related to the inability of organizations to manage and integrate the initiative in their existing processes. Providing feedback and encouraging ongoing participation are also other important elements to consider when scouting for a crowdsourcing tool.

To get an idea of what open innovation platforms are out there and how they can be used for crowdsourcing, you can read this Guide to Open Innovation Platforms: How to Unlock the Power of Collaboration.

The selection criteria should consider factors such as accessibility to the target audience, the ability to integrate relevant engagement mechanisms to promote ongoing participation, and the capability to distribute incentives after the completion of activities.

4. Pilot and iterate

Consider starting with a pilot initiative to test the approach before scaling up.

No matter how well you prepare for something new, like crowdsourcing might be for some, you will most likely stumble a couple of times. And that’s completely fine.

No amount of research and shortlisting will give you the full scope of how it works in practice for your organization. That’s why it’s important to pilot on a smaller scale. And once you’re happy with the pilot results you are ready to scale up.

Doing pilots allows you to test the platform, check for compatibility with the platform, and test your plan and ways of working.

If you are not sure about the first step, get started with a platform and see how it would work in practice internally. Some vendors offer free user-based versions, like us here at Viima, and some have demos or other free trials.

Additionally, piloting may also help evaluate if you’re searching via the wrong criteria (of if your goals are misguided), or if your ways of working or processes are wrong for what you want to achieve. Also, consider using feedback from participants to iterate and refine the initiative over time.

Conclusions

As you can see, just as there are good parts about crowdsourcing, there are also bad ones. There is no one size fits all solution when you want to innovate, and just like many other methods and tools, crowdsourcing can be a great enabler for innovation.

Regardless of the pitfalls and numerous failures from other companies, crowdsourcing can still be highly beneficial for your organization.

To summarize, let’s recap the positive aspects of using crowdsourcing for innovation and the main factors to consider to fully leverage its benefits.
First, for crowdsourcing to work well, it should make sense for the organization’s strategy and overall goals. Make a plan, assess the needs and the capabilities to manage a process like this. Because indeed, crowdsourcing should be designed as a process that complements, and doesn’t hinder other activities within the organization.

Second, make sure you choose the right platform from the get-go. For optimal results you should aim for something that is flexible enough that allows multiple uses, from external idea collection to managing the entire innovation process.

Lastly, don’t over-rely on technology either, because that is just a tool that helps you move forward and be more efficient. The true benefits come when you start building connections, nurture talent and find new approaches to solve problems.

Image credits: Viima, Pixabay

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Questions Asked But Not Always Answered

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Questions Asked But Not Always Answered

GUEST POST from Mike Shipulski

This seems like a repeat of the last time we set a project launch date without regard for the work content. Do you see it that way?

This person certainly looks the part and went to the right school, but they have not done this work before. Why do you think we should hire them even though they don’t have the experience?

The last time we ran a project like this it took two years to complete. Why do you think this one will take six months?

If it didn’t work last time, why do you think it will work this time?

Why do you think we can do twice the work we did last year while reducing our headcount?

The work content, timeline, and budget are intimately linked. Why do you think it’s possible to increase the work content, pull in the timeline, and reduce the budget?

Seven out of thirteen people have left the team. How many people have to leave before you think we have a problem?

Yes, we’ve had great success with that approach over the last decade, but our most recent effort demonstrated that our returns are diminishing. Why do you want to do that again?

If you think it’s such a good idea, why don’t you do it?

Why do you think it’s okay to add another project when we’re behind on all our existing projects?

Customers are buying the competitive technology. Why don’t you believe that they’re now better than we are?

This work is critical to our success, yet we don’t have the skills sets, capacity, or budget to hire it out. Why are you telling us you will get it done?

This problem seems to fit squarely within your span of responsibility. Why do you expect other teams to fix it for you?

I know a resource gap of this magnitude seems unbelievable but is what the capacity model shows. Why don’t you believe the capacity model?

We have no one to do that work. Why do you think it’s okay to ask the team to sign up for something they can’t pull off?

Based on the survey results, the culture is declining. Why don’t you want to acknowledge that?

Image credit: Pixabay

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Customer Service is a Team Sport

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Customer Service is a Team Sport

GUEST POST from Shep Hyken

The other day I was having breakfast with 11 of my friends. The server came over, introduced herself, and said, “I’ll be taking care of you.” She took our orders, and a few minutes later, a different server dropped off three of our meals. Then, two more servers brought a few more meals a moment later, and another server showed up just after that with the rest of our meals. It wasn’t until after all the meals were served that our original server came over to ask if everything tasted great.

Was it this server’s job to simply take our orders and let others do the work? No!

I observed all of the people who brought us our meals. They also had other tables to attend to. And, I noticed that our server was dropping food off at different tables.

Different restaurants may have different processes, but in this one, the food is prepared, plated and set on a counter with heat lamps. Once the food is ready, it doesn’t matter whose table the food is for, whoever is available to take the hot food out immediately becomes responsible for the meal.

I liked what I was seeing. The employees recognized that customer service is a team sport. It’s everyone’s job to make sure the customers leave happy.

Shep Hyken Waiter Cartoon

Unfortunately, I’ve also witnessed the opposite at a restaurant. The food is set out on the counter, but the server responsible for it is busy taking care of another table. So, the food just sits there while other employees ignore it – because it’s not for one of “their guests.” Talk about a lack of team spirit!

Another example of this lack of team spirit is something I once saw at an airport. A baggage handler was driving a load of bags out to an airplane, and one of them fell off. I watched as numerous other baggage handlers drove by it. They would slow down, look at the bag sitting there by itself on the tarmac and then drive away. At least a half-dozen employees drove by the bag and did nothing. I’m pretty sure that the passenger arrived at their destination and was disappointed when their luggage didn’t show up at the baggage carousel.

The point of these examples is that everyone must take care of the customer, regardless of who the customer “belongs” to. If they see that something isn’t right, they shouldn’t just ignore it like the baggage handlers did.

Lately, I’ve resurrected a concept I used to cover in keynote speeches: every employee has at least two jobs. The first is to do the job they were hired to do. The second is to take care of the customer. When all employees understand that, the customer will most certainly have a better experience.

Image Credit: Shep Hyken, Pixabay

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A Global Perspective on Psychological Safety

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A Global Perspective on Psychological Safety

GUEST POST from Stefan Lindegaard

Professor Amy C. Edmondson defines psychological safety as “a belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns, or mistakes.” Achieving psychological safety is essential for fostering innovation and maintaining a competitive edge in today’s rapidly changing business landscape.

In this article, I will share my personal perspectives on psychological safety across different regions around the world, based on my extensive travel and interactions with leaders and organizations over many years. Please note that these observations are not exhaustive but serve as a reflection of my experiences in these regions.

Northern Europe – high psychological safety today

Northern European countries, including the Nordic region and countries like the Netherlands and Germany, are known for their high levels of psychological safety. Leaders in these countries often adopt a more participative and collaborative approach to decision-making, promoting open communication and employee empowerment. Flat organizational structures are more common, allowing for reduced power distance between employees and managers.

For example, in Sweden, the practice of “fika” – regular coffee breaks where employees gather and engage in informal conversations – encourages open dialogue and builds trust among team members. In the Netherlands, the “polder model” of consensus-based decision-making fosters a cooperative atmosphere where diverse opinions are valued and considered.

Southern Europe, Middle East, and parts of Asia – potential for growth through proper implementation

In Southern European countries like Italy, Spain, and Greece, as well as Middle Eastern and other countries such as Turkey and China, top-down and hierarchical leadership styles are more prevalent. Cultural norms and values that emphasize deference to authority can make it challenging to establish psychological safety in these contexts. However, there is significant potential for growth if organizations can adopt more inclusive leadership styles and promote open communication.

In some companies in these regions, forward-thinking leaders are beginning to recognize the value of psychological safety and are implementing practices such as regular feedback sessions, team-building activities, and mentorship programs to foster a more supportive and inclusive work environment.

Psychological Safety Graphic by Stefan Lindegaard

Southeast Asia – an emerging tipping point

Countries in Southeast Asia, including Thailand, Indonesia, and Malaysia, are witnessing a shift in leadership styles, driven by a younger generation and visionary veterans who are blending Eastern and Western approaches. While these countries may currently lag in innovation, their appetite for learning and desire to transform organizational cultures could lead to rapid advancements in psychological safety.

In Southeast Asia, several organizations are embracing the concept of a growth mindset, encouraging employees to take risks, learn from mistakes, and continuously improve. By adopting more inclusive leadership styles and creating spaces for open communication, these countries have the potential to foster psychological safety and drive innovation.

North America – a tale of two realities

In innovation hotspots in the United States and Canada, psychological safety is already well-established. The war for talent in these areas has led organizations to prioritize employee well-being and create inclusive environments. However, other parts of North America may not share the same level of psychological safety, and it’s essential to differentiate between these diverse contexts.

Innovation-driven companies in North America often prioritize transparency and openness, with leaders who actively seek employee input and promote a culture of collaboration. By empowering employees to take initiative, express their ideas, and challenge conventional thinking, these organizations create a psychologically safe environment that fuels creativity and innovation.

Latin America and Africa – unique challenges and opportunities

In Latin American and African countries, cultural norms, economic conditions, and political contexts can vary widely, leading to diverse approaches to psychological safety. While some organizations may struggle with hierarchical leadership styles and limited resources, others are embracing more inclusive practices and leveraging local talent.

Recognizing the unique challenges and opportunities in these regions is crucial for fostering psychological safety and driving innovation. For example, in countries like Brazil and South Africa, companies are increasingly focusing on employee development and well-being, investing in leadership training, and promoting open communication.

Conclusion

Psychological safety is a critical component of successful organizations across the globe. While the degree of psychological safety may vary from region to region, leaders in all contexts can benefit from fostering a supportive, inclusive, and open environment that encourages employees to speak up and share their ideas.

As a global community, we can learn from one another’s experiences and perspectives to advance the development and implementation of psychological safety in organizations worldwide. I encourage readers to share their own insights and experiences with psychological safety in different regions and explore how we can collectively promote a more psychologically safe and innovative world.

So, what are your thoughts on psychological safety from a global perspective?

Feel free to share your comments, perspectives, and questions.

Let’s learn together.

Image Credit: Pixabay

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Unlocking the Power of Imagination

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How Humans and AI Can Collaborate for Innovation and Creativity

Unlocking the Power of Imagination

GUEST POST from Teresa Spangler

Imagination is not only the uniquely human capacity to envision that which is not, and, therefore, the foundation of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared. ~J.K. Rowling

Part I of a 3 Part Series: Simple Strategies

Imagination has always been crucial in human innovation, creativity, and problem-solving. It enables us to envision possibilities beyond the present and find solutions to problems that do not exist yet.

However, with Artificial Intelligence (AI) advancements, humans must develop their imaginative skills to stay competitive. To achieve that, it is important to understand the eight subsections of imagination – Effectuative, Intellectual or Constructive, Imaginative Fantasy, Empathy, Strategic, Emotional, Dreams, and Memory Reconstruction. Each of these subsections plays a crucial role in the human imagination, and as AI becomes more sophisticated, it will challenge humans to improve their imaginative abilities in each of these areas.

Understanding the Eight Subsections of Imagination

Effectuative Imagination: Effectuative imagination is the ability to imagine the consequences of one’s actions. It enables individuals to plan, make decisions, and predict outcomes. For example, a CEO may use effectuative imagination to anticipate the impact of a new product launch on the company’s financials.

To improve effectuative imagination, humans can:

Think about potential consequences before making decisions
Analyze data and use it to predict possible outcomes
Consider alternative scenarios before deciding on a course of action

Intellectual or Constructive Imagination: Intellectual or constructive imagination is the ability to imagine abstract concepts and ideas. It allows individuals to envision new inventions, theories, and ways of thinking. For example, a scientist may use constructive imagination to develop a new theory that explains a complex natural phenomenon.

To improve intellectual or constructive imagination, humans can:

Challenge assumptions and think outside the box
Experiment with new ideas and concepts
Combine existing ideas and concepts to create new ones

Imaginative Fantasy: Imaginative fantasy is the ability to create and imagine fantastical worlds and stories. It enables individuals to escape from reality and explore the limits of their imaginations. For example, a writer may use imaginative fantasy to create a new universe for their story.

To improve imaginative fantasy, humans can:

Engage in creative activities such as writing, drawing, or painting
Read books or watch movies that take them to new worlds
Use their imagination to create new stories or scenarios

Empathy: Empathy is the ability to imagine and understand the emotions and experiences of others. It enables individuals to connect with others more deeply and be more compassionate. For example, a therapist may use empathy to understand their client’s emotions and experiences.

To improve empathy, humans can:

Practice active listening and ask questions to understand others better
Imagine themselves in other people’s shoes
Practice kindness and compassion towards others

Strategic Imagination: Strategic imagination is the ability to imagine and plan for the future. It enables individuals to anticipate potential challenges and opportunities and to develop effective strategies. For example, a business leader may use strategic imagination to create a long-term growth plan for their company.

To improve strategic imagination, humans can:

Develop a long-term vision for their personal or professional life
Identify potential challenges and opportunities and develop strategies to address them
Use data and analysis to inform their decisions

Emotional Imagination: Emotional imagination is the ability to imagine and experience a wide range of emotions. It enables individuals to empathize with others and connect with their emotions. For example, an actor may use emotional imagination to convincingly portray a character’s emotions.

To improve emotional imagination, humans can:

Practice mindfulness and self-awareness to understand their own emotions better
Engage in creative activities such as writing or acting to explore different emotions
Practice empathy to understand other people’s emotions better

Dreams: Dreams are a manifestation of our subconscious mind and imagination. They enable us to explore our deepest desires, fears, and aspirations. Dreams are also a way for our brains to process and consolidate memories. For example, a person may have a dream about an experience that helps them understand and process their emotions.

To improve dreams and imagination, humans can:

Keep a dream journal to record and reflect on their dreams
Practice lucid dreaming to control and direct their dreams
Engage in creative activities such as writing or drawing to explore dream worlds and scenarios

Memory Reconstruction: Memory reconstruction is remembering past events and experiences and using our imagination to fill in gaps and create a coherent narrative. It enables individuals to sense their past and create a personal identity. For example, a person may reconstruct childhood memories to understand how past experiences have shaped who they are today.

To improve memory reconstruction and imagination, humans can:

Reflect on past experiences and try to understand how they have influenced their life
Engage in creative activities such as writing or drawing to explore memories and create new narratives
Practice mindfulness to become more aware of their thoughts and feelings

How AI May Challenge Us to Become More Imaginative

As AI becomes more sophisticated, it will challenge humans to improve their imaginative abilities in each of the eight subsections of imagination. Working alongside AI can spark us to new levels of thinking. Consider AI as your partner in growing your own imagination, your creativity and your abilities to be more inventive.

Examples:

Effectuative Imagination: AI can analyze data and provide insights humans can use to make better decisions.
Intellectual or Constructive Imagination: AI can identify patterns and connections between data sets that humans may not have noticed, leading to new ideas and theories.
Imaginative Fantasy: AI can generate creative ideas and scenarios that humans may not have thought of independently. However, imaginative people can raise the bar on creativity by using these AI-generated fantasies.
Empathy: AI can analyze social media data and sentiment analysis to understand how people are feeling and to predict future trends.
Strategic Imagination: AI can analyze market data and economic indicators to identify potential challenges and opportunities for businesses and organizations.
Emotional Imagination: AI can analyze facial expressions and tone of voice to understand people’s emotions and to provide personalized recommendations and support.
Dreams: AI can use generative models to create realistic dream scenarios and to help individuals explore and process their subconscious thoughts and emotions.
Memory Reconstruction: AI can analyze large data sets and identify patterns and connections humans may not have noticed, leading to new insights and narratives.

Working Alongside AI to Unlock Human Imagination

AI is not a threat to human imagination but rather a tool that can help us unlock our full imaginative potential. By collaborating with AI, humans can gain new insights and perspectives that inform their imaginative processes. Here are some strategies for working alongside AI to unlock human imagination:

Use AI-powered tools to analyze data and identify patterns and connections that can inform imaginative processes.
Collaborate with AI-powered systems to generate new ideas and scenarios.
Use virtual and augmented reality tools to explore new environments and possibilities.
Leverage AI-powered chatbots and virtual assistants to provide personalized support and recommendations.
Participate in cross-functional teams that include both humans and AI-powered systems.

How Companies Can Support Employee Imagination

Companies have a critical role in supporting their employees’ imaginative skills. By doing so employees will be come more engaged and productive. Here are a few strategies that companies can use to support employee imagination:

Encourage creativity by providing opportunities for employees to explore new ideas and experiment with new approaches.
Foster diversity and inclusion by promoting diverse perspectives and experiences and creating a safe and inclusive work environment.
Invest in technology and tools that support imaginative work, such as AI-powered systems, virtual and augmented reality tools, and collaborative platforms.
Provide learning and development opportunities focusing on imaginative skills, such as creativity, emotional intelligence, and strategic thinking.
Encourage collaboration by creating cross-functional teams and promoting a culture of collaboration.

Imagination is essential for the future of innovation and human productivity. The eight subsections of imagination provide a framework for understanding and developing imaginative abilities. As AI becomes more sophisticated, it will challenge humans to improve their imaginative skills in each of these areas. Humans can unlock new ideas and solutions that drive innovation and progress by developing imaginative skills and working alongside AI.

Moreover, individuals can develop their imaginative skills by embracing change, fostering curiosity, developing a growth mindset, practicing mindfulness, collaborating with AI, exploring new forms of art and creativity, practicing divergent thinking, and fostering the eight subsections of imagination.

Companies have a crucial role in supporting their employees’ imaginative skills. They can encourage creativity, foster diversity and inclusion, invest in technology and tools supporting imaginative work, provide learning and development opportunities focusing on imaginative skills, and encourage collaboration.

In the age of AI, humans must strive to maintain their unique skills and abilities. Imagination is a human trait that AI cannot replicate. Developing our imaginative skills and working alongside AI can unlock new opportunities and create a better future for ourselves and the world.

Image credit: Pixabay

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Reasons Change Management Frequently Fails

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Reasons Change Management Frequently Fails

GUEST POST from Greg Satell

In 1983, McKinsey consultant Julien Phillips published a paper in the journal Human Resource Management that described an “adoption penalty” for firms that didn’t adapt to changes in the marketplace quickly enough. His ideas became McKinsey’s first change management model that it sold to clients.

So it is notable, to say the least, that in 2015, more than 35 years later, McKinsey found that only 26% of organizational transformations succeed. It’s not hard to see why. While traditional change management models offer sensible frameworks for fairly obvious changes, truly transformational efforts almost always encounter fierce resistance.

That’s an important distinction that leads to a significant difference. As I found when researching my book, Cascades, successful transformations identify resistance from the start and effectively plan to overcome opposition. Clearly, today, when change is so often a matter of survival, traditional change management models are no longer enough.

Preparing For Resistance

The change management industry was developed to solve a particular and discrete problem. While there were clear and coherent models for other critical business functions, such as marketing and finance, there was a relative dearth of models to help drive change. Phillips’ model and those that came after sought to fill that gap.

Yet as the McKinsey data clearly shows, those models have not been widely successful and it’s not hard to see why. Much as any competitive strategy that doesn’t anticipate the response from competitors is doomed to failure, any transformation strategy that doesn’t take into account those who oppose change is unlikely to succeed.

In my research, however, I found that when resistance is anticipated and accounted for, transformational efforts can achieve astounding results. At Wyeth Pharmaceuticals, the team implemented lean manufacturing techniques across 17,000 employees and cut costs by 25%. At Experian, CIO Barry Libenson shifted its entire technological infrastructure to the cloud and improved profitability across the entire company.

What made the difference is that in both cases, those leading the transformation didn’t assume that the changes would be embraced. In fact, just the opposite. They expected resistance and built a plan to overcome it.

Mapping The Terrain

Traditional change management models start with steps that encourage communicating the need for change and building a sense of urgency. Yet that can often backfire. While communication efforts can and often do excite many about the prospect for transformation, they also alert the opposition to step up their efforts to undermine change.

So the first step is to map the terrain upon which the battle for change will be fought (and make no mistake, any significant transformation effort is always a battle). There are two tools, borrowed from nonviolent political movements, that can help you do this: The Spectrum of Allies and the Pillars of Support. Both have been battle tested for decades.

The Spectrum of Allies, helps you identify which people are active or passive supporters of the change you want to bring about, which are neutral and which actively or passively oppose it. Once you are able to identify these groups, you can start mobilizing the most enthusiastic supporters to start influencing the other groups to shift their opinions. You probably won’t ever convince the active opposition, but you can isolate and neutralize them.

The Pillars of Support identifies stakeholder groups that can help bring change about. Some of these may be internal stakeholders, such as business units or functional groups within an organization. However, some of the most important stakeholders are often external, such as customer groups, industry associations, regulators and so on.

At this point, you are still planning, rather than implementing change. Most of all, you are listening and remain respectful of others who don’t hold the same views you do. The information you gather in these early stages will be critical for overcoming resistance later on.

The Myth of A Quick Win

One of the key tenets of change management is the need to achieve some quick, short term wins to help build momentum. The truth is that these types of objectives are often not meaningful to many, if not most, key stakeholders. In fact, they can often signal to those skeptical of change that the initiative is not serious.

In my research, I found that every successful transformation I studied identified a keystone change which had a clear and tangible goal, involved multiple stakeholders and paved the way for greater change down the road. Because these require the involvement of multiple stakeholders, they are never quick or easy.

For example, in the Wyeth transformation noted above, the keystone change was to reengineer factory changeovers, a difficult and complex task. In Experian’s shift to cloud technology, the keystone change was to build internal API’s. During Lou Gerstner’s historic turnaround at IBM in the 90s, he sought to shift the company from a “proprietary stack of technologies” to its “customers’ stack of business processes.”

In each case, key constituencies in the Spectrum of Allies were mobilized to influence key institutional stakeholders in the Pillars of Support. That takes time, patience and no small amount of effort. In some cases, it took a few tries to identify a keystone change that could succeed.

Every Revolution Inspires Its Own Counter-Revolution

Many change management efforts start with a large kickoff, complete with a vigorous communication campaign designed to create a sense of urgency and rally the troops. What’s often overlooked is that these efforts often alert those who are opposed to change that they need to begin undermining change efforts before they gain momentum.

As the change efforts gain momentum, these undermining efforts may quiet somewhat, but they very rarely disappear, even after the goals of the transformation have already been achieved. For example, at Blockbuster Video, initial efforts to address the disruptive threat posed by Netflix were successful, but that strategy was quickly reversed when a new CEO came aboard.

That’s why it’s crucial that you set out from the beginning to survive victory and you do that by rooting your efforts not in specific goals or objectives, but in common values. As Irving Wladawsky-Berger, a key player in IBM’s historic turnaround, told me, “Because the transformation was about values first and technology second, we were able to continue to embrace those values as the technology and marketplace continued to evolve.”

Perhaps most of all, you need to remember that there’s a reason that the vast majority of transformational efforts fail: Change is hard and it can’t be easily managed. Yet history has shown that it can be achieved, even under the worst conditions and against the greatest odds, if you learn to anticipate and overcome those who would seek to undermine it.

— Article courtesy of the Digital Tonto blog
— Image credit: Pixabay

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A Flop is Not a Failure

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Why innovation thrives on being able to reframe

A Flop is Not a Failure

GUEST POST from John Bessant

Mexico City, Olympic Games, 1968. The stadium is packed, the wider world looks on via TV coverage. Everywhere there’s an air of expectancy but also an awareness that at such high altitude it’s going to be hard for athletes to beat their best. Records are there to be broken, you have to hope for something special.

And in the high jump event they weren’t disappointed. The record for men’s high jump had hovered around 2.23 m for several years. But a young 21-year-old was about to change that; Dick Fosbury, representing the USA broke this with a height of 2.24 m and won the gold medal.

What was so spectacular was not just the achievement but the way it was accomplished. Unlike other athletes who did the (apparently obvious) thing of running and then jumping over the bar, swinging one leg behind the other, Fosbury paused at the moment of jumping, turned his back and flopped over it backwards. Why would anyone do that?

Fosbury had an answer — he’d been working on it for five years before his Mexico success. He’d been frustrated with the limits of the traditional ‘straddle’ jump and experimented with alternative ways of getting over the bar, finally hitting on and perfecting his backwards approach. The big advantage of doing this was that it gave him a lower and different centre of gravity and allowed for more clearance over the bar.

The ‘Fosbury flop’ as it quickly became known opened up new possibilities for the sport; within ten years it had become the dominant mode for all jumpers and helped move the world record to 2.45 m which was set in 1993 by Javier Sotomayor. These days anyone attempting the high jump has come to resemble the ‘fish flopping on the deck of a boat’ as one newspaperman described Fosbury’s Mexico model.

John Bessant Doodly Image

What Fosbury’s feat reminds us of is the power of reframing in innovation. Innovation can take place anywhere along a continuum from doing what we do better — incremental — to doing something completely different — radical. And it can cover what we offer the world — product or service — and the ways we create a deliver that offering — process. That gives us plenty to keep us busy in our innovation day.

But sometimes we can reframe, look at what we’re doing in a different way, identify novel approaches. For example we can rethink the positioning of our innovation — opening up a new market segment or moving into a new geographical area. There’s plenty of learning and pivoting involved in doing that — as Netflix discovered when it began to extend its offer from the USA to Canada and then Europe and beyond.

We can be more radical and change the story we tell and who we tell it to — think about Starbucks and others and the way they repositioned coffee from a simple hot drink to something consumed in as many varieties and combinations as fine wine. Or Haagen Dasz and others who reframed the idea of ice cream as a sensuous adult pleasure rather than as a treat for kids on hot days. Or Henry Ford, bringing the motor car from the small luxury goods market to being a ‘car for Everyman at a price every man can afford’.

This kind of reframing opens up new possibilities but poses new challenges. Just as Fosbury and his followers had to rethink so much of their approach and learn new tricks (not least about where and how to land!) so this kind of position reframing requires major modifications to our product/service offering and our delivery processes.

Think about low-cost airlines — if your main idea is to offer flights at half the price of your competitors, you’ll quickly find out how fast you can lose money. The only way you can make that model work, selling seats to a market who otherwise couldn’t afford to fly will be to radically change your processes, stripping costs and complexity out of everything from booking to check-in, to boarding right through to turnaround time management. Master those tricks and you not only have a viable business model, you’ve got something which the rest of the pack have to catch up with.

But reframing doesn’t stop there; business model innovation is a very hot topic these days and at heart it is finding ways to change the game by replacing one business model with an alternative. Business models set out the architecture through which an innovation can deliver value– for which market segments, with which value proposition and so on. Business model innovation is all about replacing that system with a different better one.

We’ve got plenty of examples of this happening — think about Uber or AirBnB and how they’ve not only become successful new models themselves but also offered templates for others to use in different fields. Or what Spotify and the music streaming services have done to entertainment by changing the model from ownership to rental.

It’s the same with capital goods makers like Caterpillar or Rolls Royce. Instead of selling products on a one-off basis they now offer the functionality of those products to their customers on a rental basis, charging them for ‘power by the hour’ for example.

Once again such reframing isn’t trivial, it drives innovation in product and service and it requires major rethinking about the processes which create and deliver such service. If Rolls-Royce, General Electric and others are being paid for the number of hours their engines are keeping airliners in the air then they need to work hard to ensure that they are reliable and well-maintained. So, they’ve had to innovate in their products to improve reliability through intelligent condition monitoring, they’ve had to install skilled staff at airports making sure engines are quickly and regularly checked and serviced and they’ve had to rethink their financial and support operations to reflect the changed approach.

Beyond all of this comes the possibility of completely reframing the whole approach to innovation — innovation model innovation. Sometimes it’s not enough just to tweak and adapt the product or service development pathway or revise arrangements for process improvement. Sometimes there’s a need for a radical rethink.

A good example of this is the experience of Procter and Gamble and their emerging response to the opportunities and challenges posed by ‘open innovation’. Faced with a world in which ‘not all the smart people work for you’ they reframed their approach to creating thousands of new products from one which had dominated a century and a half of growth through Research and Develop. They replaced it with a new strategic approach to innovation, with the deceptively simple label of ‘Connect and develop’.

The challenge was easy to express and CEO Alan Lafley did so in 2000 when he launched the program. In the future P&G would get 50% of its innovations from outside as distinct from the previous model which was 100% home grown. Simple to say but it has taken then 25 years to turn the challenge into a viable and successful new model. On the way they’ve had to re-engineer so much, finding ways to identify and filter external ideas, to assimilate them and deploy that new knowledge in new directions for the business and simultaneously to make better use of knowledge which P&G had created and then never found a home for.

There’s a useful Greek word — paradigm — which can be used to describe the way we see the world. It’s like the mental spectacles through which we see which problems to focus on and which solutions might be relevant. Change the spectacles — reframe to a new paradigm — and everything looks different, opening up new and fruitful possibilities. It’s an idea which has been put forward by Thomas Kuhn the philosopher of science to explain how our thinking progress follows a pattern of ‘punctuated equilibrium’ — long periods of working within a particular frame followed by a transition to a new way of looking and thinking.

Paradigm innovation is powerful and influential; it changes the world. Which might be a fitting epilogue to the fulsome obituaries which have appeared in response to the sad news of Dick Fosbury’s death last month. He was a true innovator and he changed the way athletes thought about their challenge, helping them aim and reach higher.

Image Credits: Eugene Register-Guard (From the Medford Star-Tribune, 1964), John Bessant (Doodly)

You can find a podcast version of this here and a video version here

And if you’d like to learn with me take a look at my online course here

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