Category Archives: Innovation

Three Reasons Nobody Cares About Your Ideas

Three Reasons Nobody Cares About Your Ideas

GUEST POST from Greg Satell

“Build a better mousetrap and the world will beat a path to your door,” Ralph Waldo Emerson is said to have written (he didn’t) and since that time thousands of mousetraps have been patented. Still, despite all that creative energy and all those ideas, the original “snap trap,” invented by William Hooker in 1894, remains the most popular.

We’ve come to glorify ideas, thinking that more of them will lead to better results. This cult of ideas has led to a large cottage industry of consultants that offer workshops to exercise our creative capabilities with tools like brainstorming and SWOT analysis. We are, to a large extent, still chasing better mousetraps.

Still, one thing I constantly hear from executives I work with is that no one wants to hear about their ideas. The truth is that, just like all those mousetrap patents, most ideas are useless, very few are original and many have been tried before. So if you’re frustrated that nobody listens to your ideas, here’s why that happens and what you can do to fix it.

1. Your Ideas Aren’t Original

Having a new idea is thrilling, because it takes us to new places. Once we get an idea, it leads to other ideas and, as we follow the logical chain, we can see important real-world implications. The process of connecting the dots is so exhilarating — and so personal — that it seems unlikely, impossible even, that someone else had the same thoughts at the same time.

Yet history clearly shows that’s exactly what happens. Newton and Leibniz simultaneously invented calculus. Darwin and Wallace discovered the principles of evolution at about the same time. Alexander Graham Bell just narrowly beat Elisha Gray to the patent office to receive credit for inventing the telephone. Einstein beat David Hilbert to general relativity by a matter of weeks.

In fact, in a landmark study published in 1922, sociologists William Ogburn and Dorothy Thomas identified 148 major inventions or discoveries that at least two different people, working independently, arrived at the same time. And those are historic successes that are well documented. Just imagine how often it happens with normal, everyday ideas.

The truth is that ideas don’t simply arise out of some mysterious ether. We get them by making connections between existing ideas and new things we observe ourselves. So it shouldn’t be surprising that others have seen similar things and drawn the same conclusions that we have.

2. Others Had The Same Idea — And Failed

Jim Allison spent most of his life as a fairly ordinary bench scientist and that’s all he really wanted to be. He told me once that he “just liked figuring things out” and by doing so, he gained some level of prominence in the field of immunology, making discoveries that were primarily of interest to other immunologists.

His path diverged when he began to research the ability of our immune system to fight cancer. Using a novel approach, he was able to show amazing results in mice. “The tumors just melted away,” he told me. Excited, he ran to go tell pharmaceutical companies about his idea and get them to invest in his research.

Unfortunately, they were not impressed. The problem wasn’t that they didn’t understand Jim’s idea, but that they had already invested — and squandered — billions of dollars on similar ideas. Hundreds of trials had been undertaken on immunological approaches to cancer and there hadn’t been one real success.

Nonetheless, Jim persevered and today, cancer immunotherapy has emerged as major field of its own. Today, hundreds, if not thousands, of scientists are combining their ideas with Jim’s to create amazing breakthroughs in cancer treatment and tens of thousands of people are alive today because of it.

3. You Can’t Make An Idea Work By Yourself

One of the most famous stories about innovation is that of Alexander Fleming. Returning to his lab after a summer vacation, he found that a mysterious mold had contaminated his petri dishes, which was eradicating the bacteria colonies he was working to grow. He decided to study the mold and discovered penicillin.

It’s one of those stories that’s told and retold because it encapsulates so much of what we love about innovation — the power of a single “Eureka! moment” to change the world. The problem is that innovation never really happens that way, not generally and certainly not in the case of penicillin.

The real story is decidedly different. When Alexander Fleming published his findings, no one really noticed because it had little, if any, medical value. It was just a secretion from a mold that could kill bacteria in a petri dish. The compound was unstable and you couldn’t store it. It couldn’t be injected or ingested. You also couldn’t make enough of it to cure anyone.

Ten years later, a completely different team of scientists led by Howard Florey and Ernst Chain rediscovered Fleming’s work and began adding their own ideas. Then they traveled to America to work with US labs and improved the process. Finally, pharmaceutical companies worked feverishly to mass produce penicillin.

So it wasn’t just a single person or a single “Eureka! moment,” but a number of different teams of people, working on different aspects of the problem and it took nearly 20 years to make penicillin the miracle cure we know today.

The Fundamental Difference Between Ideation and Creation

While most ideas lead to nothing, some create enormous value. Calculus, the theory of evolution and the telephone made our lives better no matter who came up with them first. That’s not because of the idea itself, but what was built on top of it. Ideas only create a better future when they mix with other ideas. Innovation, to a large degree, is combination.

The stories of Alexander Fleming and Jim Allison are instructive. In Fleming’s case it was scientists at another lab that picked up the initial idea and did the work to make it into a useful cure. Then they went to America to work with other labs and, eventually, pharmaceutical companies to do the work needed to go from milliliters in the lab to metric tons in the real world.

One thing that struck me in talking to Jim Allison was how he described having the idea for cancer immunotherapy. He didn’t talk about a flash of brilliance, but said he slowly began to piece things together, combining the work of others with what he saw in his own lab. His breakthrough discovery was the culmination of a life’s work.

That was in 1995. It then took him three more years to find the small biotech company to back his idea. Clinical trials didn’t begin until 2004. FDA approval came through in 2011. Today, 20 years after the initial idea, he still goes to the lab every day, to combine his ideas with others and enhance the initial concept.

Kevin Ashton, who himself first came up with the idea for RFID chips, wrote in his book, How to Fly A Horse, “Creation is a long journey, where most turns are wrong and most ends are dead. The most important thing creators do is work. The most important thing they don’t do is quit.”

A good idea is not a mere moment of epiphany, but a call to action. It proves its value not by its elegance or through the brilliance of its conception, but in its ability to solve problems in the real world. So if you want people to start listening to your ideas, focus less on the fact that you have them and more on what value they can deliver to others.

— Article courtesy of the Digital Tonto blog and previously appeared on Inc.com
— Image credits: Pexels

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Innovation or Not – Snacks Made from Watermelon Seeds

Innovation or Not - Snacks Made from Watermelon Seeds

GUEST POST from Art Inteligencia

When we talk about sustainability and innovation, the food industry often comes up short—despite being a fertile ground for both creativity and ecological advancement. One emerging trend is the development of snacks made from watermelon seeds, a seemingly simple idea that could have far-reaching impacts on our food systems and environmental footprint. But is it truly innovative? Let’s explore this concept through the lens of three compelling case studies that revolve around sustainability and the potent use of waste products for creating value.

Case Study 1: Eco Snacks Co.

Eco Snacks Co., a startup based in California, has carved a niche in the sustainable snacks market by turning watermelon seeds—typically a waste product—into nutrient-dense snacks. They source these seeds from local farms that would otherwise discard them. The seeds are cleaned, roasted, and seasoned to create a range of flavors, from chili lime to smoky BBQ.

But it’s not just about offering a tasty, healthy snack. By transforming what was once considered waste into a valuable product, Eco Snacks Co. addresses two major sustainability concerns: food waste and resource efficiency. The company also implements eco-friendly packaging made from biodegradable materials, reinforcing their commitment to the environment.

Eco Snacks Co. has experienced significant growth, with their products now available in major supermarkets and health food stores. They have managed to not only capture a segment of the snack market but also educate consumers on the benefits of upcycling food waste.

Case Study 2: Seed-to-Snack Innovators

Seed-to-Snack Innovators, based in the heart of Texas, have taken a different approach to watermelon seed snacks. Their business model centers on a cooperative relationship with watermelon farmers, offering them a way to monetize the by-products of their harvests. In essence, this is a farm-to-snack initiative.

After collecting the seeds, the company employs a proprietary method to dehydrate and flavor them, creating a product that fits well within the growing demand for plant-based snacks. The use of these seeds not only reduces agricultural waste but also provides an additional revenue stream for farmers.

The innovation doesn’t stop there; Seed-to-Snack Innovators have partnered with local gardens and schools to promote sustainable farming and waste reduction practices. Their educational programs aim to create a new generation of eco-conscious consumers who understand the importance of reducing waste and supporting sustainable food systems.

Case Study 3: Simple Mills

Simple Mills, a leader in the clean-food movement, has integrated the concept of sustainability into their business model by focusing on real ingredients and minimal processing. While they are predominantly known for their almond flour-based products, Simple Mills has also explored the use of other seed types, including watermelon seeds, in their innovative snacks.

Their approach is multifaceted: they aim to improve ingredient sourcing by working directly with farmers to ensure that every part of the plant is utilized, thus reducing waste. By incorporating watermelon seeds into their product line, Simple Mills highlights the versatility and nutritious value of these often-overlooked seeds.

Simple Mills is also committed to transparent supply chains and sustainable packaging solutions. Their packaging features clear information about their sustainability practices and is designed to minimize environmental impact, using recyclable and compostable materials whenever possible.

The company has not only expanded their product range but has also established themselves as educators and advocates for sustainable eating practices. Through community programs and partnerships, Simple Mills promotes a holistic approach to food that emphasizes health, sustainability, and waste reduction.

Conclusion

Both Eco Snacks Co., Seed-to-Snack Innovators, and Simple Mills exemplify how seemingly small innovations can lead to significant sustainability benefits. By taking what is traditionally seen as waste and converting it into a valuable product, these companies are not just making great snacks; they are reshaping our understanding of resource efficiency and waste reduction.

Finally, while snacks made from watermelon seeds might seem like a simple idea on the surface, the underlying innovation lies in the holistic approach to sustainability. These companies prove that it’s possible to create delicious, nutritious products while also making a positive impact on the environment.

So, innovation or not? I say it’s a resounding yes. It’s a perfect example of how true innovation often lies in reimagining the everyday, turning challenges into opportunities, and always keeping sustainability front and center.

Image credit: Simple Mills

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Five Keys to Company Longevity

Five Keys to Company Longevity

GUEST POST from Robyn Bolton

The quest for immortality is as old as humankind.  From King Gilgamesh in 2100 BCE to Jeff Bezos and Larry Page, the only thing that stops our pursuit of longevity is death.   So why don’t we apply this same verve and vigor to building things that last forever?  Why don’t we invest in corporate longevity?

Consider this—in the last 80 years, human life expectancy increased by almost 30% while corporate life expectancy declined by almost 500%. Other research indicates that the average company’s lifespan on the S&P 500 Index dropped from 60 years in 1960 to just under 15 years in 2024.

We spend billions on products to slow, stop, and even reverse aging. Yet, according to the New York Times, there are just seven keys to living longer.

Could achieving corporate longevity possibly be just as simple?

Yes.

Here are five keys to corporate longevity.

1. Take care of yourself today AND invest for tomorrow

We all know what we should do to stay healthy.  But one night, you don’t sleep well, and hearing your 5:00 am alarm is physically painful.  What harm is there in skipping just one workout? At work, you had a bad quarter, so cutting the research project or laying off the innovation team seems necessary.  After all, if you don’t save today, there won’t be a tomorrow, right?

Right.  But skipping workouts becomes a habit that can bring your retirement plans crashing down.   Just like cutting investments in R&D, innovation, and next-gen talent makes keeping up with, adapting, and growing in a rapidly changing world impossible.

2. Build and nurture relationships.  Inside AND outside your company

According to the Harvard Study of Adult Development, strong relationships lead to happier and healthier lives and are the biggest predictor of well-being.  Turns out relationships are also good for business.

Strategic alliances and partnerships directly grow revenue.  For example, 95% of Microsoft’s commercial revenue comes from its partner ecosystem. Starbucks’ collaboration with Nestle allowed the coffee chain to expand its presence in people’s lives while Nestle gained access to a growing category without the cost of building its own brand.  There’s a reason that Andreessen Horowitz declared partnerships a “need to have” in today’s world.

3. Everything in moderation

Toddlers are the only people more distracted by shiny objects than executives.  Total Quality Management.  Yes, please.  Disruptive Innovation.  Absolutely.  Agile.  Thank you, I’ll take two.

Chasing new ideas isn’t wrong. It’s how you chase them that’s dangerous. Uprooting your existing processes and forcing everyone to immediately adopt Agile is the corporate equivalent of a starvation diet. You’ll see immediate improvements, but long-term, you’ll end up worse off.

4. Eliminate bad habits (and bad people)

“The culture of any organization is shaped by the worse behavior the leader is willing to tolerate.”

Read that again.  Slowly. 

To live longer, stop engaging in, tolerating, and justifying bad habits.  To make your company live longer, stop tolerating and justifying people and behaviors that contradict your company’s culture.  Eliminating bad behavior is tough, but it’s the only way to get to your goal.  In life and in business.

5. Rest

Getting 7-8 hours of sleep a night adds years to your life.  Less than five hours doubles your dementia risk.  More sleep also boosts your productivity and creativity at work.

The latest example of rest’s power is the four-day workweek.  In 2022, 61 UK companies adopted it without any changes in pay.  Two years later, 54 still have the policy, and over 30 made it permanent.  Other companies, like Microsoft in Japan, reported productivity increases of more than 40%.

What will you unlock with these keys?

As a leader, you have the power to build a legacy and a company that thrives for generations.  But that only happens if you channel the same energy into achieving corporate longevity that you put into pursuing a longer, healthier life.

By embracing the keys of corporate longevity—caring for today while investing in tomorrow, nurturing relationships, practicing moderation, eliminating bad habits, and prioritizing rest—you’ll build businesses that endure.

The journey to corporate immortality starts with a single step. What’s yours?

Image credit: Pixabay

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You Are Probably Not Prepared to Innovate

You Are Probably Not Prepared to Innovate

GUEST POST from Greg Satell

Becoming a successful executive is a fairly linear path. You start at the bottom and learn to solve basic problems in your field or industry. As you gain experience and improve your skills you are given more responsibility, begin to manage teams and work diligently to set up the practices and processes to help your team succeed.

The best executives make those around them better, by fostering a positive work environment, minimizing drama and providing strategy and direction that will enable the team meet its objectives. That’s how you deliver consistent results and continue to rise up through the ranks to the top of your profession.

At some point, however, you need to do more than just plan and execute strategy, you have to innovate. Every business model is disrupted eventually. Changes in technology, competitive landscape and customer needs make that inevitable and, unfortunately, executive experience doesn’t equip your for it. Here’s four things that will help you make the shift from operations to innovation.

1. Learn How To Be The Dumbest Guy In The Room

Good executives are often the smartest guys in the room. Through years of experience solving tough problems, they learn to be masters of their craft and are able to mentor those around them. A great operational manager is a great coach, guiding others around them to achieve more than they thought they could.

Unfortunately, innovation isn’t about what you know, but what you don’t. It requires you to explore, push boundaries and venture into uncharted areas in which there often are no true experts. You’re basically flying blind, which can be incredibly uncomfortable, especially to those who have had a strong track record of success in a structured environment.

That’s why the first step to making the shift from operations to innovation is to learn how to become the dumbest guy in the room instead of the smartest. Admit to yourself that you don’t know what you need to succeed and begin to explore. Actively seek out those who know and understand things that you don’t.

Being the smartest guy in the room helps you operate smoothly, but being the dumbest guy in the room helps you learn. The best way to start is by seeking out new rooms to spend time in.

2. Create A Bias For Action

Operations thrive on predictability. People need to know what to expect and what’s expected of them so that things can run smoothly. Every great operation needs to coordinate activities between a diverse set of stakeholders, including team members, partners and customers. That level of interoperability doesn’t just happen by itself.

Over the years, a variety of methods, such as Total Quality Management (TQM) and Six Sigma have arisen that use rigorous statistical methods to optimize for established metrics. The idea is to hone processes continuously in order to elevate them to paragons of efficiency.

When you seek to innovate, however, established metrics are often of little use, because you are trying to do something new and change the basis of competition. Again, you are venturing into the unknown, doing things you and your organization have not developed the knowledge and skills to do well. Instead of seeking excellence, you need to dare to be crap.

The key to making this work is not to abandon all sense of restraint and accountability, but to manage risk by reducing scale. In an operational setting you always want to look for the largest addressable market you can find, but when you are trying to do something truly new, you need to find a hair on fire use case — a customer who needs a problem solved so badly that they are willing to work through the inevitable glitches and snafus with you.

3. Solve The Monkey First

Every good operational project has a roadmap, whether that is an ordinary budget, a project plan or a defined strategy. The early stages of a plan are usually the easiest. You want to get everybody on board, build momentum and then begin to tackle tougher problems. When you are trying to do something new and different, however, you often want to do exactly the opposite.

Every significant innovation involves something that’s never been done before, so you can’t be sure how long it will take or even if the core objectives can be achieved at all. So it’s best to get started working on the toughest problems early, because until you resolve those unknowns, the whole project is unworkable.

At Google’s X division, the company’s “moonshot factory,” the mantra is #MonkeyFirst. The idea is that if you want to get a monkey to recite Shakespeare on a pedestal, you’d better start by training the monkey, not building the pedestal, because training the monkey is the hard part. Anyone can build a pedestal.

Operational executives like to build pedestals so that they can show early progress against a timeline. Unfortunately, when you are striking out into the unknown, building a pedestal gets you nowhere. Unless you can actually train the monkey, working on the pedestal is wasted effort. You have to learn how to train monkeys.

4. Move from Metrics To Mission

Good operational executives sweat the numbers. They work within existing frameworks and hone operations to improve performance against established metrics. Yet when you are trying to do something truly new, established metrics often tell you little. The goal isn’t to play the game better, but to change it entirely.

In fact, established businesses often get disrupted precisely because they are focusing on outdated metrics. For example, when digital cameras first came out, they performed poorly by traditional standards of quality. They did, however, perform much better in terms of convenience and, as the quality of the pictures improved, replaced the earlier technology.

In a similar vein, while traditional brokerages focused on service, Charles Schwab offered minimal service at a far lower price. At first, it didn’t seem like a threat to incumbents, but as technology improved, it was able to improve service and keep the low flat fees. The model ended up transforming the industry.

So it’s important to not get blinded by metrics and focus on your mission. True innovation never happens in a straight line or proceeds at a measured pace. That’s why there is a basic tradeoff between innovation and optimization and very few people can do both. The best executives, however, learn how to bridge that gap.

— Article courtesy of the Digital Tonto blog and previously appeared on Inc.com
— Image credits: Pexels

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SpaceX is a Masterclass in Innovation Simplification

SpaceX is a Masterclass in Innovation Simplification

GUEST POST from Pete Foley

This capture from a recent SpaceX tweet is a stunning visual example of smart innovation and simplification. 

While I’m not even close to being a rocket scientist, and so am far from familiar with all of the technical details, I’ve heard that breakthroughs incorporated into this include innovative sensor design that allows for streamlined feedback loops. But this goes beyond just impressive technical innovation.   To innovate at this level requires organizational and cultural flexibility as well as technical brilliance. That latter flexibility is probably far more broadly transferable and adoptable than specific advances in rocket science, and hence more useful to the broader innovation community. So let’s dig a little deeper into that space.

Secret Sauce?  Organizationally SpaceX is well known for less formal hierarchies, passion, ownership and engineers working on the production floor.  This hands on approach creates a different, but important kind of feedback, while passion feeds intrinsic motivation, ownership and engagement, which is so critical to consistent innovation. 

Learning from Failure – An Innovation Superpower?  But perhaps most important of all is the innovation culture. Within SpaceX there is a very clear willingness to experiment and learn from failure.  Not lip service, or the sometimes half-hearted embrace of failure often found in large, bureaucratic organizations, where rewards and career progression often doesn’t reflect the mantra of learning by failing.  This is an authentic willingness to publicly treat productive failure of individual launches as a learning success for the program, and to reward productive failure and appropriate risk taking.  Of course, it’s not always easy to walk the talk of celebrating failure, especially in spacecraft design, where failures are often spectacular, public, and visual gold for the media.  And no doubt this is compounded by Musk’s controversial public profile, where media and social media are often only too keen to highlight failures.  But the visual of Raptor 3 is for me a compelling advertisement for authentically embedding learning by failure deeply into the DNA of an innovative organization. 

Stretch Goals:  Musk is famous for, and sometimes ridiculed for setting ambitious stretch goals, and for not always achieving them.   But in a culture where failure is tolerated, or if done right, celebrated, missing a stretch goal is not a problem, especially if it propelled innovation along at a pace that goes beyond conventional expectation.    

Challenging Legacy and ‘Givens’:  Culturally, this kind of radical simplification requires the systematic challenge of givens that were part of previous iterations.  You cannot make these kind of innovation leaps unless you are both willing and able to discard legacy technical and organizational structures.  

At risk of kicking Boeing while it is down, it is hard not to contrast SpaceX with Boeing, whose space (and commercial aviation) program is very publicly floundering, and facing the potentially humiliating prospect of needing rescue from the more agile SpaceX program. 

Innovation Plaque:  But in the spirit of learning from failure, if we look a bit deeper, perhaps it should not be a surprise that Boeing are struggling to keep up. They have a long, storied, and successful history as a leader in aerospace.  But history and leadership can be a blessing and a curse, as I know from P&G. It brings experience, but also bureaucracy, rigid systems, and deeply rooted culture that may or may not be optimum for managing change.  Deep institutional knowledge can be a similar mixed blessing.  It of course allows easy access to in-domain experience, and is key to not repeating past mistakes, or making naïve errors.  But is also comes with an inherent bias towards traditional solutions, and technologies.  Perhaps even more important is the organizationally remembered pain of past failures, especially if a ‘learn by failure’ culture isn’t fully embraced.  Failure is good at telling us what didn’t work, and plays an important role in putting processes in place that help us to avoid repeating errors.  But over time these ‘defensive’ processes can build up like plaque in an artery, making it difficult to push cutting edge technologies or radical changes through the system.

Balance is everything.  Nobody wants to be the Space Cowboy.  Space exploration is expensive, and risks the lives of some extraordinarily brave people.  Getting the balance between risk taking and the right kind of failure is even more critical than in most other contexts. But SpaceX are doing it right, certainly until now. Whatever the technical details, the impact on speed, efficiency and $$ behind the simplification of Raptor 3 is stunning.  I suspect that ultimately reliability and efficiency will also likely helped by increased simplicity.  But it’s a delicate line.  The aforementioned ‘plaque’ does slow the process, but done right, it can also prevent unnecessary failure.   It’s important to be lean, but  not ‘slice the salami’ too thin.  Great innovation teams mix diverse experience, backgrounds and personalities for this reason.  We need the cynic as well as the gung-ho risk taker.  For SpaceX, so far, so good, but it’s important that they don’t become over confident.  

The Elon Musk Factor:  For anyone who hasn’t noticed. Musk has become a somewhat controversial figure of late. But even if you dislike him, you can still learn from him, and as innovators, I don’t think we can afford not to. He is the most effective innovator, or at least innovation leader for at least a generation. The teams he puts together are brilliant at challenging ‘givens’, and breaking out of legacy constraints and the ‘ghosts of evolution’. We see it across the SpaceX design, not just the engine, but also the launch systems, recycling of parts, etc. We also see an analogous innovation strategy in the way Tesla cars so dramatically challenged so many givens in the auto industry, or the ‘Boring company in my hometown of Las Vegas.

Ghosts of Evolution I’d mentioned the challenges of legacy designs and legacy constraints. I think this is central to SpaceX’s success, and so I think it’s worth going a little deeper on this topic.  Every technology, and every living thing on our planet comes with its own ghosts.   They are why humans have a literal blind-spot in our vision, why our bodies pleasure centers are co-located with our effluent outlets, and why the close proximity of our air and liquid/solid intakes lead to thousands of choking deaths every year. Nature is largely stuck with incrementally building on top of past designs, often leading to the types of inefficiency described above. Another example is the Pronghorn antelope that lives in my adopted American West. It can achieve speeds of close to 90 mph. This is impressive, but vastly over-designed and inefficient for it’s current environment. But it is a legacy design, evolved at a time when it was predated upon by long extinct North American Cheetah. It cannot simply undo that capability now that it’s no longer useful. So far, it’s survived this disadvantage, but it is vulnerable to both competition and changing environment simply because it is over-designed.

Bio-Inspiration:  I’ve long believed we can learn a great deal from nature and bio-inspired design, but sometimes learning what not to do is as useful as ‘stealing’ usable insights. It’s OK to love nature, but also acknowledge that evolution has far more failures than successes. There are far, far more extinct species than living ones.  And virtually every one was either too specialized, or lacked the ability to pivot and adapt in the face of changing context.  

As innovators, we have unique option of creating totally new 2.0 designs, and challenging the often unarticulated givens that are held within a category. And we have the option of changing our culture and organizational structures too.  But often we fail do so because we are individually or organizationally blind to legacy elements that are implicitly part of our assumptions for a category or a company.  The fish doesn’t see the water, or at least not until it’s dangling from a hook. By then it’s too late.   Whatever you think of Musk, he’s taught us it is possible to create innovation cultures that challenge legacy designs extremely effectively.  It’s a lesson worth learning

Image credits: Twitter (via SpaceX)

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Racing Towards Electrical Vehicle Innovation

Racing Towards Electrical Vehicle Innovation

GUEST POST from Art Inteligencia

Since the inception of automotive racing over a century ago, the roar of engines and the telltale scent of burning rubber have been synonymous with the thrill and excitement of motorsport. Yet, in 2014, the landscape began to transform dramatically with the launch of Formula E, an all-electric street racing series that has not only revolutionized the sport but also acted as a catalyst for innovation in the electric vehicle (EV) industry. This pivotal shift has paved the way for a convergence of sustainability, cutting-edge technology, and exhilarating competition on the asphalt. Let’s take a closer look at the evolution of Formula E from its inception to today, and delve into the remarkable advancements across Gen1, Gen2, Gen3, and the anticipated Gen4 cars.

The Genesis – Gen1: Sparking a New Era (2014-2017)

When Formula E made its debut in 2014, skepticism was rife. Could electric cars truly capture the imagination of racing enthusiasts? However, the Gen1 cars quickly silenced doubters with their impressive capabilities. These vehicles boasted a maximum power output of 200 kW (equivalent to about 268 horsepower), accelerating from 0 to 100 km/h in approximately three seconds. Despite their limitations—such as the need for mid-race car swaps due to battery constraints—the Gen1 cars showcased the immense potential of electric propulsion.

Here is a video of the inaugural race:

The Gen1 era highlighted the importance of efficient energy management, as teams and drivers grappled with balancing speed and battery life. Every race turned into a strategic battle of conservation versus performance, laying the groundwork for the monumental shifts that would follow.

Gen2: Revolutionizing Range and Power (2018-2022)

The arrival of Gen2 vehicles brought with it a surge of advancements that propelled Formula E into a thrilling new chapter. With an enlarged battery capacity, these cars could now complete entire races without the need for a mid-race swap. The power output increased to a maximum of 250 kW (around 335 horsepower), delivering improved acceleration and peak speeds.

In addition to increased power and range, Gen2 cars introduced the iconic Halo safety device—a crucial step in enhancing driver safety. The cars also introduced “Attack Mode,” which allowed drivers to momentarily access an extra boost of power, adding another layer of strategic depth to the races.

With a sleeker, more aggressive design, the Gen2 cars began to bridge the gap between traditional motorsport and futuristic innovation. Fans started to see Formula E as more than just an experiment; it was now a viable and exciting racing series in its own right.

Gen3: The Dawn of Efficiency and Sustainability (2023-Present)

The current era, marked by the introduction of Gen3 cars, represents a quantum leap in efficiency, technology, and sustainability. Gen3 cars boast an even greater power output—over 350 kW (roughly 470 horsepower)—and feature regenerative braking systems that can recover almost half of the energy consumed during a race. This innovation not only prolongs battery life but also significantly reduces the environmental impact of the races.

Moreover, Gen3 cars are designed with sustainability at their core. The car’s carbon footprint has been minimized with the use of sustainable and recyclable materials, aligning with Formula E’s mission to create a greener planet. The additional power has also made the races faster and more competitive, increasingly captivating audiences around the world.

Here is a video highlighting some of the new developments in the Gen3 car:

The Gen3 era underscores the sport’s commitment to a future where high performance and environmental responsibility coexist harmoniously. Formula E’s push towards using more sustainable materials and reducing emissions has set a new benchmark not just in racing but across the entire automotive industry.

Looking Ahead – Gen4: The Future Beckons

Anticipation is already building for the next leap forward with Gen4 cars, expected to hit the tracks in the not-so-distant future. While official specifications remain under wraps, the trajectory of innovation hints at even lighter, more powerful (boost from 350kw to 600kw), and more efficient vehicles (increase from 600kw to 700kw max regen). We can expect further advancements in battery technology, potentially doubling the range and enabling more aggressive and continuous racing.

Potential improvements in AI and autonomous driving technologies could further redefine the strategic and technical landscape of Formula E. The integration with smart city ecosystems, dynamic in-race adjustments, and real-time energy management are all buzzing as possible features of the Gen4 evolution.

Conclusion

The journey from Gen1 to Gen3 has shown how Formula E is not just a racing series but a transformative force, accelerating the adoption of electric vehicle technology and fostering a new age of sustainable racing. Each generation of cars has pushed the boundaries of what’s possible, marrying performance with efficiency and environmental stewardship.

As we race towards the Gen4 era, Formula E continues to encourage global automakers to innovate, experiment, and excel. In doing so, it not only redefines the landscape of motorsport but also paves the way for a greener, faster, and more electrifying future for all.

The evolution of Formula E demonstrates that the future of racing—and perhaps the automotive world at large—is electric. Hold on tight, because the checkered flag heralds not the end of the race but the beginning of an electrifying new journey.

Image credit: FIA Formula E, Wikimedia Commons – Nico Müller (SUI, ABT Cupra Formula E Team)

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Innovation or Not – Oklahoma State Football Helmets Seek to Revolutionize NIL

GUEST POST from Art Inteligencia

In the rapidly changing landscape of collegiate athletics, the Name, Image, and Likeness (NIL) revolution is creating both challenges and opportunities. Oklahoma State University (OSU) is taking a bold step to embrace this shift by introducing a unique, possibly groundbreaking concept – integrating NIL into their football helmets.

The Concept

OSU’s idea is straightforward yet revolutionary: use the football helmet as a platform for NIL branding. Instead of traditional school logos or player numbers, the helmets will display personal brand logos and endorsements. This turns every game into a live advertisement for players, directly tying their on-field performance to their marketability.

Key Elements of the Concept

  • Player-Centric Branding: Helmets will feature personalized logos or endorsements chosen by players, subject to NIL agreements.
  • Dynamic Advertising: The design can change weekly or according to the duration of individual endorsement deals.
  • Visibility and Impact: Enhances the visibility of players’ personal brands during high-visibility game broadcasts.

Potential Benefits

This innovative approach could have several major advantages:

For Players

  • Increased earning potential through personalized brand endorsements.
  • Enhanced marketability by combining athletic performance with brand visibility.
  • Empowerment in controlling their personal brand narrative.

For Schools

  • Attracting top talent by offering a unique platform for NIL opportunities.
  • Strengthening alumni and fan base connection through support of player-driven initiatives.
  • Potential new revenue streams through partnerships with brands aligned with athletes.

Challenges and Considerations

However, this initiative is not without its challenges. Key concerns include:

  • Ensuring fair and equitable opportunities for all players, regardless of their profile or position on the team.
  • Navigating NCAA regulations and maintaining compliance with NIL guidelines.
  • Managing potential conflicts between school sponsorship agreements and individual player deals.
  • Addressing potential aesthetic criticisms from traditionalists who prefer team-centric designs.

Integrating QR Codes for Enhanced Engagement

OSU is not stopping at logo-based branding; they are keen on leveraging technology to amplify the impact of their NIL initiative. The next phase of this bold experiment involves integrating QR codes onto the helmets and distributing them at local bars and restaurants.

Details of the QR Code Initiative

  • Helmet QR Codes: Each player’s helmet will sport a unique QR code that fans can scan with their smartphones. This will redirect them to the player’s personalized NIL content, including social media profiles, merchandise, and sponsorship deals.
  • Local Business Partnerships: QR codes will also be placed on tables at bars and restaurants around Stillwater, Oklahoma. This aims to create a seamless connection between the local business community and the athletic program.

Benefits of QR Code Integration

  • Increased Fan Interaction: Fans can engage more deeply with their favorite players by easily accessing content and offers through QR scans.
  • Boosting Local Economy: Encouraging local fans and visitors to frequent businesses supporting OSU athletics helps keep revenue within the community.
  • Augmented Revenue Streams: Creates additional opportunities for NIL deals, as businesses directly benefit from increased foot traffic and fan engagement.

Conclusion

OSU’s innovative approach to integrating NIL into football helmets represents a bold step into the future of collegiate athletics. It exemplifies the evolving dynamics of sports marketing, where athletes are increasingly seen as individual brands. While there are challenges to address, this initiative underscores the importance of embracing change and fostering creativity in an ever-competitive landscape.

Whether this will be a fleeting experiment or a long-lasting transformation remains to be seen. For now, OSU is at the forefront of redefining how college athletes can capitalize on their fame and pave the way for a more equitable sharing of revenues generated by their incredible talents and efforts.

Innovation or not, the journey of NIL in sports has only just begun, and Oklahoma State’s helmets might just be the catalyst for the revolution we’ve been waiting for.

Innovation or not?

Image credit: Oklahoma State University Athletics via ArizonaSports.com

This photo provided by Oklahoma State Athletics shows a QR code on an Oklahoma State NCAA college football helmet, Thursday, Aug. 15, 2024, at Boone Pickens Stadium in Stillwater, Okla. (Bruce Waterfield/OSU Athletics via AP)

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The Coming Leadership Confidence Crisis

Executive Trust in Their Teams is Plummeting – Here is How to Rebuild It

The Coming Leadership Confidence Crisis

GUEST POST from Robyn Bolton

“Trust no one.  Suspect everyone.”  Great advice if you’re an MI6 agent trying to uncover a spy at the height of the Cold War.  Not great advice if you’re a senior executive responsible for leading a team to deliver record results.  So, when a report titled “Leadership Confidence Falls to Three-Year Low” was published, I hoped it was clickbait.  So I clicked.

Things only got worse.

While two-thirds of CEOs believe that their teams role model the right culture and behaviors, work together effectively as a team, and effectively embrace change, everyone else disagrees.  Only about half the C-suite believes their teams work together well, are role models, and embrace change.  The lower in the organization you go, the lower those percentages get.

Why confidence is at an all-time low

In a word – change.  Neither humans nor financial markets like change, and that’s all we’ve experienced for the past four years.  “From the conflicts in Ukraine and the Middle East and their destabilizing effects on the world, to inflation, rising interest rates, and the launch of ChatGPT igniting massive interest in generative AI, the leadership landscape has been far from quiet. What’s more, nearly half of the world’s population is set to head to the polls for what many are calling a ‘super election year.’”

None of this is the executive team’s fault, but the relentless nature of depressing and destabilizing news wears everyone down.  As a result, people have less patience and empathy and are quicker to anger, judge, and blame others.  Senior execs are people, too.  And they’re taking their exhaustion out on the people they spend the most time with – their teams.

What you can do about it

If you have the power to stop the wars, improve the financial markets, quell GenAI fears, and ensure that democracy reigns, please use that power now. (Also, what have you been waiting for?)

If you do not have such powers, there is still something you can do: Build trust.

Researchers found that leaders of high-performing organizations are 8x more likely to feel that their teams practice and role model high levels of trust in all their interactions across the organization. But the teams won’t practice and role model trust if you don’t set the example through:

  1. Inclusive, transparent, and vulnerable communication – Most of us grew up in cultures where information is power, so it is hard to build a habit of sharing information with everyone on the team, especially if it isn’t good news. But if you want your people to work together as a team, you can’t create cliques or pick and choose the information you share.  There is no trust where there are Haves and Have Nots.
  2. Lead by listening and collaborating – In case you haven’t noticed, command and control styles of management don’t work anymore.  The people on your teams are experienced adults with good ideas.  Treat them like adults, value their experience, and listen to their ideas.  You’ll be pleasantly surprised by what you hear and earn.
  3. Be consistent – If one of the causes of the problem is change and you want to be part of the solution, do the opposite – be consistent.  Yes, things can change, but who you are, the values you role model, and how you treat people shouldn’t.  When things change (and they will), remember that decisions made with data should only be unmade with data.  Then, communicate those changes broadly, transparently, and honestly (see #1)

What will you do about it?

Rebuilding trust within your team isn’t a quick fix; it’s an ongoing process that requires commitment and consistency. By being transparent, authentic, and reliable, fostering open communication, and empowering your team, you can create a high-trust environment that drives success.

What steps are you taking to (re)build trust within your teams? Share your thoughts and let’s navigate this journey together. Remember, trust is the glue that holds your team together and propels your organization forward.

Image credit: Pixabay

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Five Things Most Managers Don’t Know About Innovation

Five Things Most Managers Don't Know About Innovation

GUEST POST from Greg Satell

Every business knows it needs to innovate. What isn’t so clear is how to go about it. There is no shortage of pundits, blogs and conferences that preach the gospel of agility, disruptive innovation, open innovation, lean startups or whatever else is currently in vogue. It can all be overwhelming.

The reality is that there is no one ‘true’ path to innovation. In researching my book, Mapping Innovation, I found that organizations of all shapes and sizes can be great innovators. Some are lean and nimble, while others are large and bureaucratic. Some have visionary leaders, others don’t. No one model prevails.

However, there are common principles that we can apply. While there is no “right way” to innovate, there are plenty of wrong ways. So perhaps the best way forward is to avoid the pitfalls that can undermine innovative efforts in your organization and kill promising new solutions. Here are five things every business should know about innovation.

1. Every Square-Peg Business Eventually Meets Its Round-Hole World

IBM is many peoples’ definition of a dinosaur. Not too long ago, it announced its 22nd consecutive quarter of declining revenues. Nevertheless, it seems to be turning a corner. What’s going on? How can a century-old technology company survive against the onslaught of the 21st century phenoms like Google, Amazon, Apple and Facebook?

The truth is that this is nothing new for IBM. Today, its business of providing installed solutions for large enterprises is collapsing due to the rise of the cloud. In the 90s it was near bankruptcy. In the 50s, its tabulating machine business was surpassed by digital technology. Each time eulogies are paraded around for Big Blue it seems to come back even stronger.

What IBM seems to understand better than just about anybody else is that every square-peg business eventually meets its round-hole world. Changes in technology, customer preferences and competitive environment eventually render every business model irrelevant. That’s just reality and there really is no changing it.

IBM’s secret weapon is its research division, which explores pathbreaking technologies long before they have a clear path to profitability. So when one business dies they have something to replace it with. Despite those 22 quarters of declining revenues it has a bright future with things like Watson, quantum computing and neuromorphic chips.

It’s better to prepare than adapt.

2. Innovation Isn’t About Ideas, It’s About Solving Problems

Probably the biggest misconception about innovation is that it’s about ideas. So there is tons of useless advice about brainstorming methods, standing meetings and word games, such as replacing “can’t” with “can if.” If these things help you work more productively, great, but they will not make you an innovator.

In my work, I speak to top executives, amazingly successful entrepreneurs and world class scientists. Some of these have discovered or created things that truly changed the world. Yet not once did anyone tell me that a brainstorming session or “productivity hack” set them on the road to success. They were simply trying to solve a problem that was meaningful to them.

What I do hear a lot from mid-level and junior executives is that they are not given “permission” to innovate and that nobody wants to hear about their ideas. That’s right. Nobody wants to hear about your ideas. People are busy with their own ideas.

So stop trying to come up with some earth shattering idea. Go out and find a good problem and start figuring out how to solve it. Nobody needs an idea, but everybody has a problem they need solved.

3. You Don’t Hire Or Buy Innovation, You Empower It

One of the questions I always get asked when I advise organizations is how to recruit and retain more innovative people. I know the type they have in mind. Someone fashionably dressed, probably with some tasteful piercings and some well placed ink, that spouts off a never-ending stream of ideas.

Yet that’s exactly what you don’t want. That’s exactly the type of unproductive hotshot that can stop innovation in its tracks. They talk over other people, which discourages new ideas from being voiced and their constant interruptions kill collaboration.

The way you create innovation is by empowering an innovative culture. That means creating a safe space for ideas, fostering networks inside and outside the organization, promoting collaboration and instilling a passion for solving problems. That’s how you promote creativity.

So if you feel that your people are not innovating, ask yourself what you’re doing to get in their way.

4. If Something Is Truly New And Different, You Need a “Hair On Fire” Use Case

As a general operational rule, you should seek out the largest addressable market you can find. Larger markets not only have more money, they are more stable and usually more diverse. Identifying even a small niche in a big market can make for a very profitable business.

Unfortunately, what thrives in operations can often fail for innovation. When you have an idea that’s truly new and different, you don’t want to start with a large addressable market. You want to find a hair-on-fire use case — somebody that needs a problem solved so badly that they either already have a budget for it or have scotched-taped together some half solution.

The reason you want to find a hair-on-fire use case is that when something is truly new and different, it is untested and poorly understood. But someone who needs a problem solved really badly will be willing to work with you to find flaws, fix them and improve your offer. From there you can begin to scale up and hunt larger game.

5. You Need To Seek Out A Grand Challenge

Most of the problems we deal with are relatively small. We cater to changing customer tastes, respond to competitive threats and fix things that are broken. Sometimes we go a bit further afield and enter a new market or develop a new capability. These are the bread and butter of a good business. That’s how you win in the marketplace.

Yet every business is ultimately disrupted. When that happens, normal operating practice will only make you better and better at things people care less and less about. You can’t build the future by looking to the past. You build the future by creating something that’s new and important, that solves problems that are currently unsolvable.

That’s why every organization needs to seek out grand challenges. These are long, sustainable efforts that solve a fundamental problem in your industry or field that change the realm of what’s considered possible. They are not “bet the company” initiatives and shouldn’t present a material risk to the business if they fail, but have a transformational impact if they succeed.

As I noted above, there is no one “true” path to innovation. Everybody needs to find their own way. Still, there are common principles and by applying them, every business can up their innovation game.

— Article courtesy of the Digital Tonto blog and previously appeared on Harvard Business Review
— Image credits: Pexels

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Bringing Emotional Energy and Creative Thinking to AI

Bringing Emotional Energy and Creative Thinking to AI

GUEST POST from Janet Sernack

The impact of disruption, hyper-connectivity, and uncertainty, coupled with the pace of change, is causing many people to feel fearful and anxious. They become defensive and reactive and ‘go under’ emotionally and ‘go inwards’ cognitively by ruminating about their past and what bad things may happen in the future.  Dwelling on past mistakes, failures, and poor performance also causes them to disengage emotionally, take flight and move away, avoid taking action, fight, or freeze and become inert, paralyzed, and immobilized. The outcome is resistance to the possibilities and creative changes using Generative AI might bring. Because they lack the vital creative and emotional energy to generate creative thinking in partnership with AI, they will resist innovation-led change and stay ‘stuck’ in their habitual, safe and conventional roles, capabilities and identities.

Emotional energy is the catalyst that fuels the creative process. Understanding and harnessing this energy inspires and motivates individuals to explore and embrace creative thinking strategies in partnership with AI.

When a person’s emotional energy has contracted, it results in constrained, negative, pessimistic, and even catastrophic thinking habits.

Where there is no space, doorway, or threshold to take on anything new, novel, or different or to imagine what might be possible in an uncertain future to evolve, advance, or transform their personal or professional lives.

Emotional energy catalyzes people’s hope, positivity and optimism to approach their worlds differently.

When people are constrained from becoming hopeful, positive, and optimistic, they cannot apply foresight to explore future possibilities and opportunities at the accelerating pace that Generative AI tools offer in unleashing the human ingenuity and generating creative thinking required to solve challenges and increasingly complex problems.

Augmenting human creativity

Generative AI, as highlighted in a recent Harvard Business Review article, How Generative AI can Augment Human Creativity, has the potential to assist humans in creating innovative solutions. Its role is not to replace humans but to augment their creativity, helping them generate and identify novel ideas and improve the quality of raw ideas.

To empower individuals to make intelligent decisions and solve complex problems, it is crucial to notice, disrupt, dispute and deviate from their unresourceful default patterns or habitual ways of doing things.

Because emotional energy is the catalyst that fuels the creative process, it is crucial to help people find ways to re-ignite their emotional energy.

Empowering, enabling, and equipping them to embody and take on new, more resourceful emotional states and traits that allow them to break free from the constraints by identifying and letting go of old, irrelevant roles, capabilities, and identities. To take on new ones to facilitate positive changes, solve challenges, and deliver highly valued innovative solutions in partnership with Generative AI to generate creative thinking.

Generating the power of questions in problem-solving

I applied and implemented three key strategies to partner with Generative AI during the six-month coaching partnership. I used creative thinking strategies to develop a comprehensive life-coaching plan for a coaching client that serendipitously co-created a range of transformational outcomes.

Identify the key challenges, strengths, and systemic nature of the core problem and set a goal for change.

Encouraged to experiment with coaching in partnership with Generative AI, I created a comprehensive summary of what my client and I agreed her core problem was.  We defined a goal for effecting positive and constructive change and outlined evidence of achieving a successful outcome. I incorporated these elements into a descriptive paragraph and uploaded it into the Generative AI platform.

Develop a range of catalytic questions.

I focused on designing four key catalytic questions, to evoke and provoke creative thinking strategies. I requested the platform to design and develop a life-coaching plan to achieve our goal and solve her unique problem:   

Integration involves showing that two things which appear to be different are actually the same:

  • What might be some key existing transformational coaching elements that can be integrated into the new life-coaching plan I am trying to create to solve this problem?
  • Splitting involves seeing how two things that look the same might actually be different and can be divided into useful parts, like an assembly line:
  • What might be some key components of transformational coaching plans that can be combined to connect with a life-coaching plan to help solve this problem?
  • Figure-ground reversal involves realizing that what is crucial is in the background and not in the foreground, like the invention of Slack.
  • What might be some of the missing parts in the transformational and life coaching processes that might be included to help solve this problem?
  • Distal thinking involves imagining things different from the present, like the Tesla electric car.
  • What could be possible without boundaries, rules or limitations in harnessing the emotional energy required to partner with my client in our coaching relationship?
  • How might I create value for my client? What key constraints in her whole system relate to life coaching, and how might I leverage these to solve the problem differently?

It took less than a minute and consisted of a comprehensive, step-by-step, detailed plan that would have taken me at least half a day to consider and construct.

I was delighted to have an evidence-based example of successfully augmenting human creativity, partnering with Generative AI to generate creative thinking to advance my coaching partnership.

Partner with applying a transformational process.

It took less than a minute and consisted of a comprehensive, step-by-step, detailed plan that would have taken me at least half a day of using my pause-power to construct. I was delighted to have an evidence-based example of successfully augmenting human creativity to experiment with when partnering with Generative AI to generate creative thinking in my coaching partnership:

  • Generating and identifying a range of novel ideas towards improving her well-being.
  • Exploring and improving the range and quality of the initial raw ideas by applying pause power to incubate, illuminate, and generate creative thinking.
  • Identifying and developing a range of options for my client to choose from, allowing her to let go of what was depleting her emotional energy and retain her hopefulness, positivity, and optimism.
  • Identifying and developing a range of options for my client to choose from, to take on to manifest the desired future state of well-being and re-energize her emotional energy.

What was the outcome?

By co-creating a safe and collective holding space with my client, we supported her in re-energizing emotionally and applying future-oriented creative thinking strategies. We partnered with Generative AI to innovate my coaching approach and maximize our intelligence.

The outcome was personally transformative and sustained by:

  • Ensuring she re-ignited and identified strategies and new habits to sustain her emotional energy and make the necessary changes and future choices.
  • Applying circuit breakers and divergent thinking strategies to disrupt and dispute unresourceful beliefs, biases and behavior patterns.
  • Creating a safe space allowed her to deviate from her feelings, thoughts, and mindset to identify what new roles, capabilities, and identities to take on in the future and how they could benefit her and add value to the quality of her life.
  • Assisting in creating various ideas and options to refine when making significant lifestyle change choices.

It was a powerful learning experience for both my client and myself, reinforcing and validating that “Generative AI’s greatest potential is not replacing humans; it is to assist humans in their individual and collective efforts to create hitherto unimaginable solutions. It can truly democratize innovation.”

Please find out more about our work at ImagineNation™.

Check out our learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, presented by Janet Sernack. It is a collaborative, intimate, and profoundly personalised innovation coaching and learning program supported by a global group of peers over nine weeks and can be customised as a bespoke corporate learning program. Please find out more about our products and tools.

Image Credit: Pixabay

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