Category Archives: Change

A Superpower That Can Save The Day

Same But Different

GUEST POST from Mike Shipulski

If there’s one superpower to develop, it’s to learn how to assess a project and get a good feel for when it will launch.

When you want to know how long a project will take, ask this simple question: ‘What must the project team learn before the project can launch?” By starting with this single question, you will start the discussion that will lead you to an understanding of what hasn’t been done before and where the uncertainty is hiding. And if there’s one thing that can accelerate a project, it’s defining where the uncertainty is hiding. And knowing this doubly powerful, like a pure two-for-one, because if you know where uncertainty is, by definition, you know where it isn’t. Where the uncertainty isn’t, you can do what you did last time, and because you’ve done it before, you know how long it will take. No new tools, no new methods, no new analyses, no new machines, no new skillsets, no new anything. And for the remaining elements of the project, well, that’s where the uncertainty is hiding and that’s where you will focus on the learning needed to secure the launch.

But it can be difficult to understand the specific learning that must be done for a project to launch. One trick I like to use is the Same-But-Different method. It goes like this. Identify a project that launched (Project A) that’s most similar to the one that will launch next (Project B) and perform a subtraction of sorts. Declare that Project B (the one you want to launch) is the same as Project A (the one you already launched) but different in specific ways and then define those differences as clearly and tightly as possible. And where it’s different, that’s where the learning energy must be concentrated.

Same-But-Different sounds simplistic and trivial, but it isn’t. More than anything, it’s powerful. For the elements that are the same, you do what you did last time, which is freeing. And for the small subset if things that are different, you dig in!

Same-But-Different drives deep clarity and extreme focus, which result in blistering progress and blinding effectiveness.

And for some reason unknown to me, asking a team to define the novel elements of a project is at least fifty times more difficult than asking them how Project B is different than Project A. So, it feels good to the team when they can use Same-But-Different to quickly easily define what’s different and then point directly to the uncertainty. And once the team knows where the uncertainty is hiding, it’s no longer hiding.

And if there’s one thing a project team likes, it’s knowing where the uncertainty is hiding.

Image credit: Unsplash

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5 Simple Steps for Launching Game-Changing New Products

5 Simple Steps for Launching Game-Changing New Products

GUEST POST from Teresa Spangler

There has never been a better time to invent, create, and innovate game-changing products, new business models, and services. In fact, I will be so bold as to say, we must change it dramatically to succeed in the future. You know your team needs to be more creative, they need to collaborate, or many seek more outside influence, but this is counter to your current culture. For years, your company has spent much of its efforts and resources on becoming a lean, mean growth machine.

A few questions you might consider:

  • Are you creating for the future? How do you know?
  • Will what you sell today to be relevant tomorrow? Do you know where your customers are headed? How are your customers changing?
  • Are you paying close attention to the growth trends in your market space? Are there competitors you cannot see lurching behind someone else’s geographic lines?

The start-up world of entrepreneurship is escalating. New things are being developed all over the world. This is good news for our needy economy, but these are the very companies that could come up and bite you where it hurts…right in your future’s revenue pocket.

Inspiring our work teams (and leadership) toward a culture of creativity and idea generation is key to just keeping pace and preparing for the future. But that may not be so easy. I have surveyed and had many conversations and meetings recently with leaders of growth companies.  How proud we are of strong EBIDTA (earnings before interest, taxes, depreciation, and amortization). The bottom line is… this is their bottom line… very good profitability. It appears we will all earn our bonuses for managing expenses tightly.

If incentives are based on cost-cutting and expense tightening, there will be very little investment in the future. The addictive need for immediate return is paralyzing these leaders. I am all for fiscal responsibility! But, we need more balance in our plans between cost-saving efficiencies and game-changing strategies to fuel future growth.

“Ideas are great, our company has a lot of them, and we have a full innovation pipeline but there’s not been a lot of success getting these out the door to return on our investments.” One CEO shared with me. “We are not making money, so we’ve limited investments here!” First, let me say as you may already be aware, the world has some very big needs/challenges that need all hands on deck. Savvy entrepreneurs & companies that invest in the future are going to win in solving these problems and most likely to the disruption of latent business models & possibly your business.

First, let’s identify a few of the dramatic trends that may beg for new ways to serve up new ideas:

  • Boomer Segment and Aging: There is a desperate need for new ways to serve this market! Example: an elderly couple cares for each other in their home for many years but neither is very strong, and both have trouble walking much less driving, and getting around is challenging. They do not have the funds for assisted living facilities. They are, however, a lively couple wanting to do things together. What can home designers, product designers, emergency care facilities, security companies do to support these seniors?
  •  The World Is Getting Older (on average) -Shifts in demographics- this is a big change we will start to feel even more in the coming years. Where will the workforce of the future come from? Training older adults to take on new roles, providing new ways to employee talent, leveraging knowledgeable and experienced talent at any age will take shape. What are you doing today to prepare for this shift? Where can you innovate new services, products, solutions to help companies drive a successful shift.
  • The need for new ways to grow food, provide clean water, and ensure the safety of these precious resources, is a growing concern. Example: Some regions in the world still have little infrastructure to support their enormous population. The majority of the rural areas have not toilets, little running water, their streams are used for bathing and cleaning laundry and drinking… what can be created to help these rural regions around the world that have these needs. The U.S. in rural regions has similar needs. How can your company innovate to solve problems like these?
  • Consumer behavior is continuing to shift rapidly: Consider how we buy today which changed dramatically in 2020, what we buy has also changed, and so has what influences us to make a decision. And what about places where consumerism has declined for some regions, yet the birth of consumption is occurring in other regions? Example: Sensors that track us and our health (IoT), Tablets, ipads, iphones, and smart devices have changed our behavior as consumers. When you are in the car waiting for your child to come out of school … are you searching on your phone for new doctor, a home designer, a new car? Think NOT about how you are using these tools today but how these tools will progress and continue changing how we do everything. Another example: shopping for that perfect dress or suit. Take your ideas, drawings, colors, and any thoughts you have on the designs…go shopping and have your perfect outfit designed for you. Hyper customization will continue.
  • The need for alternative energy sources will only be exasperated by the explosive population growth in regions like Shanghai, Mumbai, Hong Kong, Sao Paulo, and NYC.
  • Cybersecurity: The challenges are beyond comprehension and the solutions are not enough. With all the brilliant technology and creative talent in your community and network, how could you generate breakout ideas to solve some of our most challenging issues in the world today with cyber threats?’

Push the human race forward… and while some see them as the crazy ones, we see them as genius! — Steve Jobs, Think Different

  • Global Health Care:  we’ve watched the best and the worst first-hand over the last year. There is room for improving how healthcare is delivered, prepping for future pandemic-like events, and innovating new methods of caring for people in rural areas. There are so many challenges which is to say, there are so many opportunities.
  • Mental Health Supports- THIS IS A STAGGERING Statistic reported by TheHartfordNew research finds 70% of employers report mental health challenges among their employees, 52% also report substance misuse or addiction, while 72% say mental health stigma blocks care.

These are big problems, big changes, and even bigger opportunities for entrepreneurs and brands alike to innovate. How might these trends be affecting you? Your customer? Your market?

I agree priorities should be on revenue coming in the door. It is a difficult balancing act with such tightly managed resources and focuses on the bottom line and profitability to add any new initiatives that may be futuristic and top-line focused. Much of our client work is about creating the balance for top-line growth initiatives while also managing bottom-line responsibilities.

How do you set aside resources and break down the barriers to game-changing ideas? And then how do you deal with the litany of barriers that will crop up on the path to any new inventive thing?

Let’s dissect a few of the challenges that keep us from continuous innovation on your way to market leadership. Here are 4 examples of barriers you may face along your inventive future:

  • Companies are fixated on quick returns… there is this addiction like quality to seeing our investments instantly returning benefit to us. But if we do not invest in the future to grow top line revenues and invest in new products, services that will engage the market of the future (and the future is coming at us faster and faster) we’ll extinct our own companies. Example solution: Use open communities or outside consultants that are experts at innovation and commercialization. You can budget your time, leverage their resources, and budget the funds without defocusing your current team.
  • Nay-Sayers stop us in our tracks all too often. Embrace the Nay-sayers. They should have their voices heard for their valued input but do not cave in the face of their fears. There are, what I call, negative risks and positive risks. Negative risks are those that are pushed through without planning, insights, trends or customer interactions. They are made in isolation.
  • We are Positive Risk-Takers– Positive Risk-Taking is when you’ve done homework, customer discussions, you understand the trends, but there are still certainly risks on this unknown path. Example solutions: Create pilot programs, move forward slowly, and know what metrics you need to know this big idea is gaining momentum. Give it enough time to get traction. Big ideas do not happen overnight. They do not happen even in a year or two sometimes depending on the nature of your game changing idea. Withstand the Nay-sayers, and hear them out.
  • Lack of time, mentorship, resources, and investments! in every client these are issues that persist, if you are growing you will always need more of all of those things. Leveraging our open collaboration methodology can be a great way to learn, manage early costs and keep investments low while you are in discovery, planning and building stages.
  • Lack of embracing older talent. Somewhere along the way of building our great country, corporate America narrowed our prime working years to ages 23 to 42. The employable world has been treated as this demographic is the only time creative brain power exists. What benefits could you receive by diversification of your talent pool? Example solution: build your own internal game-changing mentor network. I once did an innovation workshop and had 4 people from an AARP chapter office join the group. I was shocked (yes, maybe at the time, I had bought into the whole young creative minds thing too) to learn this group was designing alternative transportation and working with the local energy company to do so. Many of the group were retired from larger companies with great knowledge and experience and were very eager to volunteer mentor or contract themselves out. Leverage brilliance, not age.

No need to go it alone! Bring in experts to show you the way. Maybe you are very experienced. Is this where your valuable time should be spent? Leverage is the name of the game. Commercializing our client’s innovations (getting customers and revenue in the door), Aligning internal teams, and accelerating success is 99% of the work we do at Plazabridge Group. There are great options out there to help you. Use them and increasing your available time on critical priorities.

Five Baby Steps to Kick-start your way Game Changing Innovation

What tips can I provide you to break free some of the more challenging barriers? We must change our thinking, our behavior, our cultures to truly create game changing innovations.

1.   Be open to the possibility: Our educational systems educate us to research why things will not work, look for justifications, returns, market needs, corporations are stuck in this cycle of simplistic additions of products and services. Not mind-blowing, turn it all inside out, cool as innovations that excite and delight customers! So many great ideas are killed before they are even shared with 3 people. Case brief: In one of our consulting engagements with large consumer beverage company we heard, of course, under their breath “we’ve lost our coolness.” The project goal was to shift their leaders and their corporate culture (globally) from being risk averse to taking more risks. This is a big challenge in the face of Six Sigma black belts. Every idea was summarily dismissed before the idea could be written fully on the whiteboard. The young emerging leaders would get excited the senior team became paralyzed in fear and why it would not work in this lean operationally efficient system. Challenging everything they knew, they agreed to work on one of the ideas that came out of one of our sessions (this took 4 months). That idea took 3 years to finally reach the market, but it was a true game changer for this company. They captured desired market share goals, built a new sustainable revenue stream, and took back the title as “cool”!

2.   Yes AND! A first step to get there may be a simple shift: instead of YES BUT use YES AND! We often get stuck in the vision of the Mt. Everest like mountain climb but without training and dedicated Sherpas to lead the way: nearly impossible to reach the peak! We know the outcome before we’ve even taken one step. Drop this thinking now. It is devastating to any game-changing acts. You must be passionate, diligent, believe in the mission, be focused, and not worried about the ups and the downs and the back ups as that is the ride you will be on till the game is changed. Example: As a mentor to young entrepreneurs, I, too often, the words can’t and don’t. We stop ourselves before even getting a good strong start on our ventures. There are many programs through the universities, through organizations like Take advantage of all the resources you can find. In our larger client companies, we hear similar statements, “my ideas go nowhere”, “we aren’t getting traction to get game-changing technologies out the door”, “we are strapped for resources”, “where’s the ROI on the investments?” and so many other barrier statements that stop us in our tracks.

3.   Open up! Whether you “open up” to a closed circle of trusted friends and colleagues or to an open collaborative forum sharing your ideas with others who may have interest can propel ideas forward at speeds sometimes unimaginable! Example: In many of the companies we work with, there is the need for a shift in their culture to a creative and innovation culture and centering it on the customer and b. to encourage more creativity amongst themselves. I will admit this is not a baby step but one step that is critical to the success of innovation. There are many simple ways to shift cultures and. in tandem, drive successful results. Here are a few case studies on some of the work we have done:

4.   Enroll others into your vision over time! Not everyone may be as quick at seeing your idea or vision. Spend time with people one on one. Take time to grow consensus on ideas. We must help them see the way. Rarely, in game changing products or companies, do customers immediately flock to the new thing. Again, we must show them, educate, and encourage people to try new things. Example: Many of our clients are in the game changing business. To help them commercialize their new ideas and technologies we build a process that is slow, methodical, and measurable. By building in milestones and measures, we educate ourselves on what we need to do to bring our customers into buying mode. Simple steps are best to start out with and if you engage your customers for feedback along the way you will learn more about what they need from you to buy.

5.   Become a Savvy Money Navigator Vs a Bank! Money will always be the subliminal barrier at every stage of your growth! Take some time to learn where funding exists for ideas inside your company. For the CEO, really consider your future growth and task your teams to look forward! Where will growth come from? Will it be with existing customers? Do you know where their future plans are heading and how you align with their journey forward? Many companies lose sight of their customer’s future growth plans and more times than desired those plans do not include their current partners’ and suppliers’ products. Don’t assume…ASK!

How might we help you drive game-changing growth? Reach out directly to me.

Image credit: Pixabay

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Reset and Reconnect to Increase our Connectedness

Reset and Reconnect to Increase our Connectedness

GUEST POST from Janet Sernack

In our second blog in the Reconnect and Reset series of three blogs, we stated that now is not the time to panic. Nor is it a time to languish from change fatigue, pain, and emotional lethargy. It is a significant moment in time to focus, rehabilitate, rebuild, repair, regrow and reset to increase our connectedness through linking human touchpoints that increase people-power in the fourth industrial revolution.

In the current environment, where chaos and order are constantly polarizing, it’s crucial to touch people with empathy, reignite their social skills, and enable them to become healthily self-compassionate and more self-caring to:

  • Patiently support, lead, manage, mentor, and coach them towards finding their own balance to flow with mitigating the challenges of the fourth industrial revolution.
  • Take advantage of new technologies, networks, and ecosystems to re-engage and collaborate with others and with civil society in positive ways that contribute to the whole.
  • Do the good work that creates a more compelling, inclusive, resilient, and sustainable future, that serves the common good.

The Landscape Has Changed and So Have the Solutions

As the fourth industrial revolution continues to implode, we need to zoom out and consider the bigger picture. Where a recent Harvard Review article What Will Management Look Like in the Next 100 Years?” states that we are entering an era, which is fundamentally transforming the way we operate. Which is defined by the disruptive growth in blockchain technology, robotics, artificial intelligence, high-performance computing, and other core digital capabilities.

All of which, in some way, is dependent on linking the key human touchpoints that increase people’s power and our connectedness.

  • An era of empathy

In the same article, management scholar Rita Gunther McGrath argued that management practices based on command and control, and expertise would ultimately make way for empathy.

Where work is centred around value creation conducted through networks and collaboration, that rely on increasing the connectedness between machines and humans rather than through rigid structures and relationships to thrive through increasing people-power in the fourth industrial revolution.

  • Capable of better

The Qualtrics 2022 Employee Experience Trends Report also states that the landscape has changed.  Where people are choosing to work flexibly, to work in the places that work best for them, and to take time for their own well-being, families, and friends.

Where people are demanding change because they care, about their leaders and their organizations, and want to be capable of developing better ideas; better innovations; and delivering better performances.

The report outlines the four things your people need you to know:

  1. There will be an exodus of leaders – and women will be the first out the door.
  2. People will demand better physical and digital workspaces.
  3. The lack of progress in diversity, inclusion, and belonging won’t be accepted.

People don’t want to become irrelevant, nor do they want their managers, leaders, and organizations to become irrelevant. People know that they can’t, and won’t go back to the old ways of doing things. People also know that they are already living in the new normal and that they need to start working there, too and to do that, we need to increase our connectedness.

Which is especially important for building people’s power and mitigating the challenges emerging in the fourth industrial revolution.

  • A transformative moment for employees and employers

Businessolver’s Eighth Annual Report on the State of Workplace Empathy describes how the pandemic has impacted on employees’ personal lives, the labor market, and the economy, and states that “we are living through a renegotiation of the social contract between employees and employers”.

Their data shows that amid the return to the office, fewer employees view their organizations as empathetic, and that workplace empathy has clear implications for employee well-being, talent retention, business results, and increases people-power:

  • About 70% of employees and HR professionals believe that empathetic organizations drive higher employee motivation.
  • While 94% of employees value flexible work hours as empathetic, the option is only offered in 38% of organizations.
  • 92% of CEOs say their response to returning to in-person work is satisfactory, compared to 78% of employees.
  • 82% of employees say their managers are empathetic, compared to 69% who say the same about their organization’s chief executive.

Yet, there seems to be a true lack of understanding, especially in the corporate sector, of what it means to be empathetic, and a shortage of time and energy to develop the mindsets, behaviors, and skills to practice it and make it a habit.

It is also a fundamental way of being to increase our connectedness and building peoples-power.

Make a Fundamental Choice to Increase our Connectedness

Even though each person is a distinct physical being, we are all connected to each other and to nature, not only through our language but also by having a deeper sense of being.

Human connectedness is a powerful human need that occurs when an individual is aware and actively engaged with another person, activity, object or environment, group, team, organization, or natural environment.

It results in a sense of well-being.

The concept is applied in psychology as a sensation or perception where a person does not operate as a single entity – we are all formed together to make another, individual unit, which is often described as wholeness.

Which is especially important for our well-being and people power in the face of the challenges of the fourth industrial revolution.

Strategies for Developing Quality Connections

  • Be grounded, mindful and conscious

Being grounded and mindful enables people to become fully present to both themselves and to others. It is a generous gift to unconditionally bestow on others. Especially at this moment in time, where the pandemic-induced social isolation, has caused many people to become unconsciously and unintentionally self-absorbed.

There is an opening to become aware of, and to cultivate our attending and observing skillsets, to sense and see the signals people are sending, at the moment they are sending them. To help people identify the source of their issues to re-establish a sense of influence and control that reduces their autonomic nervous system reactions and help them restore their calmness.

This is the basis to increase our connectedness, by attuning and becoming empathetic as to what thoughts and feelings lay behind their behaviours and actions, with detachment, allowing and acceptance.

  • Be open-hearted and open-minded 

Being curious about what others are feeling and thinking, without evaluating, judging, and opposing what they are saying. By knowing how to listen deeply for openings and doorways that allow possibilities and opportunities to emerge, to generate great questions that clarify and confirm what is being both said and unsaid.

To support people by creating a safe and collective holding space, that reduces their automatic unconscious defensive responses.  To defuse situations by being empathic and humble and increase our connectedness by asking how you might help or support them, and gaining their permission and trust to do so.

Increase our connectedness through being vulnerable in offering options so they make the best choice for themselves, to reduce their dependence, help them identify and activate their circles of influence and control and sustain their autonomy.

  • Help people regenerate

Now is the moment in time to focus on building workforce capabilities and shifting mindsets for generating a successful culture or digital transformation initiative by harnessing, igniting, and mobilizing people’s motivation and collective intelligence and building people power.

It is crucial to acknowledge and leverage the impact of technology through increasing people-power by developing new mindsets, behaviors, skills, and new roles, which are already emerging as fast as other roles change.

Be willing to invest in the deep learning challenges that build people’s readiness and receptivity to change, so they can embrace rather than resist it, and be willing to unlearn, and relearn, differently, by collaborating with other people, leaders, teams, and organizations across the world.

Ultimately, it all depends on being daring and willing to increase our connectedness, through adapting, innovating, and collectively co-creating strategies, systems, structures that serve the common good, and contribute to the well-being of people, deliver profits and nurture a sustainable planet.

Find out more about our work at ImagineNation™

Find out about our collective, learning products and tools, including The Coach for Innovators, Leaders, and Teams Certified Program, a collaborative, intimate, and deeply personalized innovation coaching and learning program, supported by a global group of peers over 9-weeks, starting Tuesday, February 7, 2023.

It is a blended and transformational change and learning program that will give you a deep understanding of the language, principles, and applications of an ecosystem focus, human-centric approach, and emergent structure (Theory U) to innovation, and increase people-power, upskill people and teams and develop their future fitness, within your unique context. Find out more about our products and tools.

This is the final in a series of three blogs on the theme of reconnecting and resetting, to create, invent and innovate in an increasingly chaotic world.

You can also check out the recording of our 45-minute masterclass, to discover new ways of re-connecting through the complexity and chaos of dis-connection to create, invent and innovate in the future! Find out more.

Image credit: Pixabay

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Asking the Wrong Questions Gets You the Wrong Answers

Asking the Wrong Questions Gets You the Wrong Answers

GUEST POST from Greg Satell

“Greed… is good,” declared Gordon Gekko, the legendary character from the 80s hit film Wall Street. “Greed is right. Greed works. Greed clarifies, cuts through and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind.”

The line resonated because it answered a question that people cared deeply about at the time, “how can we become more efficient?” In the face of heightened competition from Japan’s doctrine of total quality management, American firms appeared too sclerotic to compete. Corporate raiders preaching shareholder capitalism offered an easy answer.

The results are clear. Since then, the stock market has crashed a number of times, the last one resulting in a Great Recession. Productivity growth has been depressed for half a century. The incidence of extreme weather events and pandemics like coronavirus is on the rise. Clearly, we’ve been getting the wrong answers. It’s time we started asking different questions.

How Can We Become More Resilient?

We’ve grown accustomed to a reasonably stable world in which disasters were relatively rare. In the 19th century, wars, epidemics and financial panics were relatively common. The 1930s and 40s saw a global depression and a world war that claimed 75 million lives. By 1945, almost all of Europe and large parts of Asia lay in ruins.

Yet out of the ashes, we built a new, more resilient world. Institutions like the United Nations, World Bank and the International Monetary Fund created platforms to solve problems on a global scale. Bretton Woods established a global financial system and the Marshall Plan rebuilt Europe. An emerging welfare state permanently altered the role of the public sector in society.

That began to change in the Go-Go 80s when we shifted our focus from resilience to output maximization. As economists developed exciting new financial engineering techniques, business and governments increased their tolerance for risk and loaded up on debt. Staid chief executives gave way to corporate raiders and tech moguls.

The result is that we’ve become more vulnerable to shocks. In addition to worrying levels of financial debt, we also have considerable environmental debt and infrastructure debt, even as threats from terrorism, cyberattacks, extreme weather events and, of course, pandemics increase. We desperately need to figure out how to increase our resilience.

Clearly, a capitalism that focuses solely on financial capital and ignores other forms, such as social capital, human capital, natural capital, etc., is far too narrowly construed. We need to get better at integrating Environmental, Social and Corporate Governance (ESG) metrics into how we evaluate organizational performance.

What is the Relationship Between Cause and Effect?

Even a young child understands that if she touches a hot stove, her burn was caused by the stove and that it is no coincidence that both happened at the same time. We would expect her to run to her mother crying, “the stove burnt my hand!,” not “the pain in my hand coincided with touching the hot stove.”

Yet our algorithms and equations have no way of making basic distinctions between correlation and causality, which makes it difficult to design interventions. For example, if you find a strong correlation between temperature readings and ice cream sales, you might conclude that moving the thermometer close to a heater will improve ice cream sales.

Now I admit that sounds a bit silly, but similar mistakes happen all the time. For example, if a correlation is found between certain zip codes, crime rates and recidivism, we will tend to design our systems to punish people from poor neighborhoods more harshly. In fact, there is abundant evidence that mistakes such as these are common.

Debates about correlation and causation may seem academic, but they have real world impacts. If we could incorporate causation into our machine learning algorithms, we would greatly increase the speed and likelihood of finding a cure to Covid-19. At this point, there is a nascent effort to build intelligent systems based on causal principles, but there haven’t been any practical breakthroughs yet.

What is the Right Thing to Do?

In modern times, acting ethically has been seen as a relatively simple matter. You try to be kind to people and don’t lie, cheat or steal. In a moral classical sense, however, the study of ethics has been less about adhering to moral principles and more about trying to understand what the right thing to do is when there isn’t any cut-and-dried answer.

Most important decisions, like those that involve Covid-19 policy, have tradeoffs. It’s not hard to get people to agree that we should do everything possible to save as many lives as we can. Yet it is also true that we need to think about people’s ability to earn a living as well. So coming up with a strategy that saves lives and minimizes economic impact is far from easy, especially when easing restrictions too early could lead to even greater economic and human costs.

As our technology becomes more powerful, more difficult questions emerge. Can we teach an algorithm to understand right from wrong? Who is accountable for decisions machines make? To what extent should artificial intelligence systems be auditable? Or consider the emerging field of synthetic biology. Clearly, it’s giving us a leg up in fighting the coronavirus, but too what extent is it okay to alter the genetic code?

Part of the reason we were so unprepared for the Covid-19 pandemic is that most people were completely unaware of how dire the danger was. Clearly, we need a more public dialogue about the technologies we are building to achieve some kind of consensus of what the risks are and what we as a society are willing to accept. As we have seen, the consequences, financial and otherwise, can be catastrophic. We no longer have the luxury of acting cavalierly.

What Will It Take to Make Change Happen?

It should be obvious by now that things need to change. What’s not so obvious is how to bring change about. Theoretically, in a democracy you drive change forward by convincing a majority of your fellow citizens that it’s a good idea. However, research suggests otherwise. In fact, one study found that “when a majority—even a very large majority—of the public favors change, it is not likely to get what it wants.”

We see this play out in the real world as well. It has become common for those calling for change to organize a “March on Washington.” They make some noise for a while and then sputter out. In 2011, the Occupy Movement organized protests in over 950 cities across 62 countries, with little or nothing to show for it.

Yet it’s also misleading to suggest that shadowy special interests dictate what happens. While it is true that there are a number of rich and powerful forces, ranging from the Koch Brothers and George Soros to the NRA and Planned Parenthood, these forces are often in opposition to each other. They are better at blocking change than bringing it about.

As I explain in Cascades, change is not top-down or bottom-up but moves side-to-side. You need to mobilize people to influence institutions that have the power to affect change. Or, as Martin Luther King Jr’s biographer put it, “A social movement that only moves people is merely a revolt. A movement that changes both people and institutions is a revolution.”

We’re where we’re at today because people convinced institutions that maximizing output was more important than stability and resilience, that correlation was more important than causation and that technology was ethically neutral. We know now that none of these things are true. If we are to come up with better answers, we need to start asking different questions.

— Article courtesy of the Digital Tonto blog
— Image credit: Business Insider

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Innovation and Transformation Advisory and Connection Opportunity

Innovation and Transformation Advisory and Connection Opportunity

Braden Kelley has been focusing on human-centered change and innovation for more than twenty years, bringing in elements of design thinking, customer experience, employee experience and digital transformation as needed.

On November 18, 2022 our founder will be in New York City (Midtown Manhattan) and available to connect for any of the following purposes:

  • Private keynote or workshop for your organization
  • Certification session on the Change Planning Toolkit™ and/or FutureHacking™ sets of tools for your team
  • Featured keynote speaker or workshop for a sales event or conference
  • Advisory session to provide input on a specific innovation project or your overall innovation or transformation program
  • Audio or video podcast appearance
  • Grab a coffee or a meal — to connect or reconnect
  • Or, if you think Braden should interview you on camera to join the video interviews he’s done with luminaries like Dean Kamen, Seth Godin, Dan Pink, Roger Martin, Kevin Roberts, and most recently – PepsiCo’s Chief Design Officer Mauro Porcini – Braden will bring his video camera!

If you work in Manhattan or are willing to travel in from elsewhere in the greater New York City metropolitan area (or the world) and are looking to increase the innovation or transformation capabilities of your organization or to de-risk an innovation project by getting an outside perspective, or just to connect, contact Braden to book time on November 18, 2022.

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How Stories Drive Transformational Change

Leading with Narrative

How Stories Drive Transformational Change

GUEST POST from Chateau G Pato

When faced with the need for transformational change, leaders often turn to the tools they know best: data, strategy, and process. We craft meticulous spreadsheets, present compelling graphs, and outline new organizational structures. We believe that if we can just provide enough logical evidence, people will get on board. But as a human-centered change and innovation thought leader, I have seen time and again that this approach is fundamentally incomplete. Data informs, but it is **narrative that inspires**. We are not logical machines; we are storytelling beings. The most successful leaders don’t just manage change; they craft and champion a compelling story that connects with the hearts and minds of their people.

Our brains are wired for stories. When we hear a narrative, our brains light up. We release oxytocin, the “trust hormone,” and we enter a state of engagement and empathy. A well-told story is more memorable, more persuasive, and more emotionally resonant than any data point. It takes a complex, abstract idea—like a new corporate strategy—and makes it personal, tangible, and relatable. A story creates a shared reality and a sense of collective purpose. It turns a group of individuals into a tribe, united by a common journey. Therefore, if you are not leading with a powerful narrative, you are leaving your most potent tool for change on the table.

Crafting a Narrative for Change: The Human-Centered Blueprint

A powerful change narrative isn’t a simple announcement; it’s a carefully constructed journey that positions your team as the heroes. Here’s a blueprint for crafting a story that drives transformation:

  • The “Why” Story (The Call to Adventure): Begin by telling the story of why change is necessary. What is the fundamental problem you are solving? Don’t just show market share declines; tell a story about a frustrated customer whose needs aren’t being met. This emotional “why” is the foundation of your narrative.
  • The “What If” Story (The Vision of a New World): Paint a vivid, aspirational picture of the future. What will life be like for employees, customers, and the world after the change? Use rich details and sensory language. What will your company feel like? What will a customer’s day be like with your new product? Make the future feel tangible and desirable.
  • The “Hero’s Journey” (The Role of Your People): Position your employees as the heroes of the narrative. They are not passive recipients of change; they are the ones who will overcome the obstacles and bring the new world to life. This narrative arc gives them purpose and a sense of ownership, transforming them from resistors into champions.
  • The Power of Anecdotes (Sustaining the Story): A single, powerful story can be more effective than a hundred data points. As the change unfolds, leaders must continuously collect and share stories of small wins, customer triumphs, and individual acts of bravery. These anecdotes keep the narrative alive and provide concrete evidence that the journey is progressing.

“Facts tell, but stories sell. In the business of change, you are not selling a strategy; you are selling a story about a better future.”


Case Study 1: Satya Nadella and the Transformation of Microsoft

The Challenge:

In the early 2010s, Microsoft was a technology giant struggling with a stagnant culture. It was known as an internal “know-it-all” organization, marked by intense competition, siloed business units, and a lack of agility. The company was losing relevance in a world dominated by mobile and cloud computing. The challenge for new CEO Satya Nadella was not just to change the strategy, but to change the very soul of the company.

The Narrative-Driven Solution:

Nadella’s approach was a masterclass in leading with narrative. He didn’t just present a “cloud-first, mobile-first” strategy; he crafted a new story for Microsoft. He shifted the focus from competing with others to **empowering every person and every organization on the planet to achieve more**. This was a profound, human-centered “why” that resonated deeply. He replaced the “know-it-all” culture with a **”learn-it-all”** growth mindset. This narrative repositioned employees from being defenders of a legacy to being explorers of a new future. He used his personal story, his love of poetry, and his focus on empathy to make the narrative feel authentic and deeply human. He constantly reinforced the story with anecdotes of customer successes and internal collaboration.

The Result:

The transformation was a resounding success. The shared narrative of empowerment and the growth mindset fundamentally changed the company’s culture. It broke down silos, fostered collaboration, and unleashed a wave of innovation that led to the creation of products like Microsoft Teams and the explosive growth of Azure. By leading with a new story, Nadella didn’t just change what Microsoft did; he changed who they were, proving that narrative is a powerful lever for the most profound organizational change.


Case Study 2: Southwest Airlines and the Story of the Underdog

The Challenge:

In the 1970s, the airline industry was dominated by large, bureaucratic carriers. A small, upstart airline in Texas, Southwest, faced a monumental challenge. They couldn’t compete on size or resources, so they had to compete on something else. Co-founder Herb Kelleher’s challenge was to inspire a team and a customer base to believe in a new, unconventional way of flying.

The Narrative-Driven Solution:

Kelleher didn’t just create a low-cost airline; he created a powerful narrative. The story of Southwest was that of the **underdog fighting the Goliaths** of the industry. The narrative was centered on rebellion, fun, and common sense. Employees were not just ticket agents or flight attendants; they were the heroes fighting for the everyman, making flying affordable and enjoyable. They were empowered to be funny, to go off-script, and to treat customers like friends. Every internal communication and external advertisement reinforced this core story, from flight attendants in shorts to cheeky taglines.

The Result:

This powerful narrative created a culture of fierce loyalty and an employee base that was so engaged they would go above and beyond to delight customers. The story of the underdog resonated with the public, building a customer community that was fiercely loyal to the brand. Southwest became one of the most consistently profitable airlines in history, not by having the most features, but by having the most compelling story. The narrative of rebellion and fun was the single most powerful tool for attracting talent, retaining customers, and driving a truly unique and successful business model.


Conclusion: The Leader as a Storyteller

In the final analysis, leaders are not just managers of resources; they are guardians of a story. Whether you are leading a team, a department, or an entire organization, your ability to inspire change is directly tied to your ability to articulate a compelling narrative. It is the story that provides context, creates purpose, and forges the emotional connections required for people to take on the difficult journey of change.

So, the next time you are faced with a transformation, put away the spreadsheets and data for a moment. Instead, ask yourself: What story are we telling? What is our “why”? What does the new world look like? And who are the heroes who will bring it to life? The most powerful and enduring transformations are built not on logic, but on the enduring and timeless magic of a great story.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Unsplash

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Top 10 Human-Centered Change & Innovation Articles of October 2022

Top 10 Human-Centered Change & Innovation Articles of October 2022Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are October’s ten most popular innovation posts:

  1. Bridging the Gap Between Strategy and Reality — by Braden Kelley
  2. How Do You Judge Innovation: Guilty or Innocent? — by Robyn Bolton
  3. Scaling New Heights – Building Resilience — by Teresa Spangler
  4. What Great Transformational Leaders Learn from Their Failures — by Greg Satell
  5. Your Brand Isn’t the Problem — by Mike Shipulski
  6. What’s Next – Through the Looking Glass — by Braden Kelley
  7. Don’t Blame Quiet Quitting for a Broken Business Strategy — by Soren Kaplan
  8. The Ways Inflection Points Define Our Future — by Greg Satell
  9. How to Use TikTok for Marketing Your Business — by Shep Hyken
  10. Making Innovation the Way We Do Business (easy as ABC) — by Robyn Bolton

BONUS – Here are five more strong articles published in September that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last two years:

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3 Mind-Blowing Things I Learned in Nebraska

3 Mind-Blowing Things I Learned in Nebraska

GUEST POST from Robyn Bolton

In the Before Times, we attended conferences to learn, make connections, and promote ourselves and our businesses. Then COVID hit, and conferences became virtual.   Although that made them easier to attend, it also made them easier to skip. Because, if we’re honest, most conferences were more about connecting and promoting than learning.

Last week, I went to one of those rare, almost mythical, conferences more focused on learning and connecting than promoting. It was fantastic! It was also in Nebraska (which is a pretty interesting place, btw).

Here are my three biggest mind-blowing takeaways from Inside Outside’s IO2022 Summit:

“Strategy is the direction you take to win in the future”

Kareen Proudian, Managing Partner at Faculty of Change

It’s a bit embarrassing to admit, but if you asked me to define “Strategy,” I’d respond with a long and rambling answer. Which means I can’t define “strategy.”  This admission is especially embarrassing because I have a resume littered with places where I developed, drafted, and implemented strategies, so I should have learned what the word means. But nope, I didn’t.

I suspect I’m not alone.

Asking for the definition of strategy is like asking if you must wear clothes to the office. You should know the answer. But unlike whether or not clothing is mandatory, most of us don’t know the answer, AND it’s easy to get away with never knowing the answer.

The elegant simplicity of Kareen’s definition of strategy blew my mind. It’s short, memorable, and something that most people can understand. Maybe I should share the definition with my alma maters and past employers.

“When we feel threatened, our IQ drops 50 to 70 points”

Alla Weinberg, CEO at Spoke & Wheel

When I first heard talk about Psychological Safety and Safe Spaces in today’s business world, I rolled my eyes. Hard. As a Gen X-er, I grumbled about how we didn’t need “safe spaces” when I grew up because we were tough and self-reliant, and I lamented the inevitable downfall of society caused by weak and coddled Millennials.

I was wrong.

Psychological Safety is absolutely and unquestionably essential for individuals to grow, teams to work, companies to operate and innovate, and societies to function and evolve. I’ve seen teams and businesses transform and achieve unbelievable success by discussing and living the elements they require for Psychological Safety. I’ve also seen teams and businesses fail in its absence.

These results aren’t surprising when you realize that you feel threatened when you are in a complex situation in which you cannot accurately predict the outcomes. And when you feel threatened, you are half as intelligent, effective, and creative as you are when you’re calm.

So, if you’re a manager and you’re upset that your people aren’t as intelligent, effective, or creative as they should be, it may not be their fault. It may be yours.

“Stage expertise, not industry expertise, is key to innovation success”

Sean Sheppard, Managing Partner at U+

There is deep comfort in the known. It’s why we gravitate to people like us. It’s also why companies ask job candidates and consultants about their experience in the industry and choose those with deep experience and impressive expertise. Often, there’s nothing with this question or the resulting decision.

Sometimes, it’s precisely the wrong question.

Sometimes, functional expertise is significantly more important than industry experience. After all, if you’re the hiring manager at a healthcare company looking for a Director of Finance, who would you hire – a Marketing Director from a competitor or a Finance Director from a CPG company?

That’s the case with innovation.

Decades of real-world experience (not to mention the successful launch of 100+ startups) show that successful corporate startup teams had expertise (mindsets, skillsets, executional drive) in the startup’s phase and a working knowledge of the industry rather extensive industry expertise and little to no innovation experience.

Questions are good. The right questions are better. So, the next time you’re staffing up an innovation team (or hiring a consultant), choose based on their innovation experience and willingness to learn about your industry.

Innovation happens everywhere

That’s why people from San Francisco, Austin, Washington DC, NYC, Toronto, Boston, and dozens of other places converged on Lincoln, Nebraska.

We went to see innovation in action and learn about the thriving startup community in the middle of the country. We also went to learn and connect with others committed to creating new things that create value.

Getting our minds blown was a bonus.

Image credit: Pixabay

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Spotting Frauds and Hucksters

Spotting Frauds and Hucksters

GUEST POST from Greg Satell

Within hours of planes crashing into the World Trade Center on 9-11, stories began circulating that it was not, in fact, the planes that caused the towers to collapse, but explosives planted inside by someone with access. Since then, a number of conspiracy theories have circulated that people ranging from government employees to Wall Street Traders were responsible for the attack.

So, it shouldn’t be surprising that there is no shortage of alleged schemes about the coronavirus epidemic, from theories that the disease is caused by 5G mobile networks to that Bill Gates cooked it up as part of a global plot to electronically track us through vaccinations. Even the president’s son has a pet theory.

The simple truth is that when a tragic event happens, we lose our sense of control and there will never be a shortage of hucksters willing to take advantage of that, for profit or for other reasons. Often, these are elaborate narratives and can seem very convincing. Yet the schemes tend to have common characteristics which we can use to spot and nullify their effect.

Questionable Credentials

The first and most obvious thing most fraudulent conspiracy theories have in common is questionable credentials. Credentials, like a professional degree or certification, are important because they show that someone’s expertise has been recognized by other experts in a specific field of endeavor and that person has subjected themselves to evaluation.

That doesn’t mean someone has to have a piece of paper for their ideas to matter. In fact, as Thomas Kuhn pointed out decades ago, it is often outsiders, like Richard Feynman in virology and Elon Musk in space exploration, who drive paradigm shifts in a particular domain. However, in those cases, the outsiders are almost always working in conjunction with recognized experts.

Of course, the hucksters understand the importance of credentials, so they use several ploys to confuse us. They often appear in videos in white lab coats and use scientific sounding words. Like a cargo cult, they adopt the appearance and forms of a scientific method but discard the substance. Often, they will point to the lack of acceptance by “the establishment” as proof that their ideas are so important, they are being silenced.

So, the first thing we should look at is the credentials of the person or people making the claim. Lacking credentials doesn’t immediately make you wrong and having them doesn’t necessarily make you right. Nevertheless, when someone is unwilling to accept some type of training and evaluation it should put us on our guard.

A Lack of Transparency

Real science is transparent. There are no trade secrets. You are providing information on your materials and methods as well as the data that results. The idea is that you want to give everybody all of the information they would need to question your conclusions and judge the value of what you profess to be contributing.

Conspiracy theorists don’t do this. That’s why YouTube is a favorite medium. It’s so hard to fact check. You aren’t expected to provide links or data in an appendix to a video. You can just make assertions set to dramatic music. You can flash images that suggest nefarious activities without making any real assertions.

Another favorite ploy of the hucksters is to point to the lack of data as proof of the importance of their ideas. Of course, they don’t have data! That’s part of the cover up! So, they refuse to give any real proof and try to bury you in false assertions. They shift the burden of proof to anybody who questions them. Can anybody prove the data doesn’t exist?

We want to constantly ask ourselves, “Is this person giving me all the information I would need to come to a different conclusion? Is he or she open to different interpretations of the same data?”

A Persecution Complex

While researching my book, Mapping Innovation, I interviewed dozens of top innovators. Some were world class scientists and engineers. Others were high level executives at large corporations. Still others were highly successful entrepreneurs. Overall, it was a pretty intimidating group.

So, I was surprised to find that, with few exceptions, they were some of the kindest and most generous people I have ever met. The behavior was so consistent that I felt that it couldn’t be an accident. So, I began to research the matter further and found that, to a surprising extent, generosity can be a competitive advantage.

One particular case that comes to mind is Jim Allison, who had his idea for curing cancer rejected by the establishment. The pain was apparent in his voice even 20 years after the fact. Yet he didn’t blame anybody. He tried to understand why people were skeptical, went back and further validated his data, pounded the pavement and kept advocating for his idea. Jim won the Nobel Prize for Medicine in 2018.

Conspiracy theorists, on the other hand, often go to great lengths to explain how they have been silenced by the establishment and say this is proof of the importance of their ideas. They ascribe malevolent motives to those who disagree with them. For them, there is no such thing as honest dissent.

Have You Ever Seen a Humble Conspiracy Theorist?

One thing that always impressed me about the innovators I researched was how they insisted on giving credit to others. This came through especially during fact checks, when they would insist, I note the contributions of their collaborators. They never claim that they did it all themselves.

The people who make the biggest breakthroughs aren’t necessarily smarter or harder working than anybody else. However, they are effective knowledge brokers who build up strong networks of collaborators. They don’t always know more, but they know who knows more and that helps them to access that random piece of knowledge or insight that allows them to crack a really tough problem.

Yet conspiracy theorists would have us believe that they possess, by either innate ability or opportunity, some unique insight that others are not privy to. They don’t invite collaboration, scrutiny or alternate perspectives because they believe they are already possessing the absolute truth.

We need to have a healthy skepticism, especially with ideas we would tend to agree with. We should ask questions, explore alternative explanations of the same data and be open to additional evidence. What we need to look out for are people who would suggest that we shouldn’t do these things, because they are the ones looking to deceive us.

— Article courtesy of the Digital Tonto blog
— Image credit: Unsplash

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AI-Powered Foresight

Predicting Trends and Uncovering New Opportunities

AI-Powered Foresight

GUEST POST from Chateau G Pato

In a world of accelerating change, the ability to see around corners is no longer a luxury; it’s a strategic imperative. For decades, organizations have relied on traditional market research, analyst reports, and expert intuition to predict the future. While these methods provide a solid view of the present and the immediate horizon, they often struggle to detect the faint, yet potent, signals of a more distant future. As a human-centered change and innovation thought leader, I believe that **Artificial Intelligence is the most powerful new tool for foresight**. AI is not here to replace human intuition, but to act as a powerful extension of it, allowing us to process vast amounts of data and uncover patterns that are invisible to the human eye. The future of innovation isn’t about predicting what’s next; it’s about systematically sensing and shaping what’s possible. AI is the engine that makes this possible.

The human brain is a marvel of pattern recognition, but it is limited by its own biases, a finite amount of processing power, and the sheer volume of information available today. AI, however, thrives in this chaos. It can ingest and analyze billions of data points—from consumer sentiment on social media, to patent filings, to macroeconomic indicators—in a fraction of the time. It can identify subtle correlations and weak signals that, when combined, point to a major market shift years before it becomes a mainstream trend. By leveraging AI for foresight, we can move from a reactive position to a proactive one, turning our organizations from followers into first-movers.

The AI Foresight Blueprint

Leveraging AI for foresight isn’t a one-and-done task; it’s a continuous, dynamic process. Here’s a blueprint for how organizations can implement it:

  • Data-Driven Horizon Scanning: Use AI to continuously monitor a wide range of data sources, from academic papers and startup funding rounds to online forums and cultural movements. An AI can flag anomalies and emerging clusters of activity that fall outside of your industry’s current focus.
  • Pattern Recognition & Trend Identification: AI models can connect seemingly unrelated data points to identify nascent trends. For example, an AI might link a rise in plant-based food searches to an increase in sustainable packaging patents and a surge in home gardening interest, pointing to a larger “Conscious Consumer” trend.
  • Scenario Generation: Once a trend is identified, an AI can help generate multiple future scenarios. By varying key variables—e.g., “What if the trend accelerates rapidly?” or “What if a major competitor enters the market?”—an AI can help teams visualize and prepare for a range of possible futures.
  • Opportunity Mapping: AI can go beyond trend prediction to identify specific market opportunities. It can analyze the intersection of an emerging trend with a known customer pain point, generating a list of potential product or service concepts that address an unmet need.

“AI for foresight isn’t about getting a crystal ball; it’s about building a powerful telescope to see what’s on the horizon and a microscope to see what’s hidden in the data.”


Case Study 1: Stitch Fix – Algorithmic Personal Styling

The Challenge:

In the crowded and highly subjective world of fashion retail, predicting what a single customer will want to wear—let alone an entire market segment—is a monumental challenge. Traditional methods relied on seasonal buying patterns and the intuition of human stylists. This often led to excess inventory and a high rate of returns.

The AI-Powered Foresight Response:

Stitch Fix, the online personal styling service, built its entire business model on AI-powered foresight. The company’s core innovation was not in fashion, but in its algorithm. The AI ingests data from every single customer interaction—what they kept, what they returned, their style feedback, and even their Pinterest boards. This data is then cross-referenced with a vast inventory and emerging fashion trends. The AI can then:

  • Predict Individual Preference: The algorithm learns each customer’s taste over time, predicting with high accuracy which items they will like. This is a form of micro-foresight.
  • Uncover Macro-Trends: By analyzing thousands of data points across its customer base, the AI can detect emerging fashion trends long before they hit the mainstream. For example, it might notice a subtle shift in the popularity of a certain color, fabric, or cut among its early adopters.

The Result:

Stitch Fix’s AI-driven foresight has allowed them to operate with a level of efficiency and personalization that is nearly impossible for traditional retailers to replicate. By predicting consumer demand, they can optimize their inventory, reduce waste, and provide a highly-tailored customer experience. The AI doesn’t just help them sell clothes; it gives them a real-time, data-backed view of future consumer behavior, making them a leader in a fast-moving and unpredictable industry.


Case Study 2: Netflix – The Algorithm That Sees the Future of Entertainment

The Challenge:

In the early days of streaming, content production was a highly risky and expensive gamble. Studios would greenlight shows based on the intuition of executives, focus group data, and the past success of a director or actor. This process was slow and often led to costly failures.

The AI-Powered Foresight Response:

Netflix, a pioneer of AI-powered foresight, revolutionized this model. They used their massive trove of user data—what people watched, when they watched it, what they re-watched, and what they skipped—to predict not just what their customers wanted to watch, but what kind of content would be successful to produce. When they decided to create their first original series, House of Cards, they didn’t do so on a hunch. Their AI analyzed that a significant segment of their audience had a high affinity for the original British series, enjoyed films starring Kevin Spacey, and had a preference for political thrillers directed by David Fincher. The AI identified the convergence of these three seemingly unrelated data points as a major opportunity.

  • Predictive Content Creation: The algorithm predicted that a show with these specific attributes would have a high probability of success, a hypothesis that was proven correct.
  • Cross-Genre Insight: The AI’s ability to see patterns across genres and user demographics allowed Netflix to move beyond traditional content silos and identify new, commercially viable niches.

The Result:

Netflix’s success with House of Cards was a watershed moment that proved the power of AI-powered foresight. By using data to inform its creative decisions, Netflix was able to move from a content distributor to a powerful content creator. The company now uses AI to inform everything from production budgets to marketing campaigns, transforming the entire entertainment industry and proving that a data-driven approach to creativity is not only possible but incredibly profitable. Their foresight wasn’t a lucky guess; it was a systematic, AI-powered process.


Conclusion: The Augmented Innovator

The era of “gut-feel” innovation is drawing to a close. The most successful organizations of the future will be those that have embraced a new model of augmented foresight, where human intuition and AI’s analytical power work in harmony. AI can provide the objective, data-backed foundation for our predictions, but it is up to us, as human leaders, to provide the empathy, creativity, and ethical judgment to turn those predictions into a better future.

AI is not here to tell you what to do; it’s here to show you what’s possible. Our role is to ask the right questions, to lead with a strong sense of purpose, and to have the courage to act on the opportunities that AI uncovers. By training our teams to listen to the whispers in the data and to trust in this new collaborative process, we can move from simply reacting to the future to actively creating it, one powerful insight at a time.

Extra Extra: Because innovation is all about change, Braden Kelley’s human-centered change methodology and tools are the best way to plan and execute the changes necessary to support your innovation and transformation efforts — all while literally getting everyone all on the same page for change. Find out more about the methodology and tools, including the book Charting Change by following the link. Be sure and download the TEN FREE TOOLS while you’re here.

Image credit: Microsoft CoPilot

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