Tag Archives: AI

Why Going AI Only is Dumb

I’m Sorry Dave, But I Can’t Do That

LAST UPDATED: November 3, 2025 at 4:50PM

Why Going AI Only is Dumb

by Braden Kelley

Last month I had the opportunity to attend Customer Contact Week (CCW) in Nashville, Tennessee and following up on my article The Voicebots Are Coming I’d like to dig into the idea that companies like Klarna explored of eliminating all humans from contact centers. After all, what could possibly go wrong?

When I first heard that Klarna was going to eliminate humans from their contact centers and go all in on artificial intelligence I thought to myself that they would likely live to regret it. Don’t get me wrong, artificial intelligence (AI) voicebots and chatbots can be incredibly useful, and that proves out in the real world according to conference speakers that almost half of Fanatics calls are automated on the phone without getting to an agent. A lot of people are experimenting with AI but AI is no longer experimental. What Klarna learned is that when you choose to use AI to reduce your number of human agents, then if the AI is down you don’t have the ability anymore to just call in off duty agents to serve your customers.

But, on the flip side we know that having AI customer service agents as part of your agent mix can have very positive impacts on the business. Small businesses like Brothers That Just Do Gutters have found that using AI agents increased their scheduling of estimate visits over humans alone. National Debt Relief automated their customer insufficient funds (CIF) calls and added an escalation path (AI then agent) that delivered a 20% revenue lift over their best agents. They found that when an agent gets a NO, there isn’t much of an escalation path left. And, the delicate reality is that some people feel self conscious calling a human to talk about debt problems, and there may be other sensitive issues where callers would actually feel more comfortable talking to a voicebot than a human. In addition, Fanatics is finding that AI agents are resolving some issues FASTER than human agents. Taken together these examples show that often a hybrid approach (humans plus AI) yields better results than humans only or AI only, so design your approach consciously.

Now let’s look at some important statistics from Customer Management Practice research:

  • 2/3 of people prefer calling in and talking by phone, but most of that is 55+ and the preference percentage declines every ten years younger you go until 30% for 18-24
  • 3/4 of executives say more people want self service now than three years ago
  • 3/4 of people want to spend less time getting support – so they can get back to the fun stuff, or back to business

Taken together these statistics help make the case for increasing the use of AI agents in the contact center. If you happen to be looking to use AI agents in servicing your customers (or even if you already are) then it is important to think about how you can use them to remove friction from the system and to strategically allocate your humans towards things that only humans can do. And if you need to win support from someone to go big with AI voicebots then pick an important use case instead of one that nobody cares about OR even better, pick something that you couldn’t have done before (example: a ride sharing company had AI voicebots make 5 million calls to have drivers validate their tax information).

Finally, as I was listening to some of these sessions it reminded me of a time when I was tasked with finding a new approach for staffing peak season for one of the Blue Cross/Blue Shield companies in the United States. At that time AI voicebots weren’t a thing and so I was looking at how we could partner with a vendor to have a small number of their staff on hand throughout the year and then rely on them to staff and train seasonal staff using those seasoned vendor staff instead of taking the best employees off the phone to train temps.

Even now, all contact centers will still need a certain level of human staffing. But, AI voicebots, AI simulation training for agents, and other new AI powered tools represent a great opportunity for creating a better solution for peak staffing in a whole host of industries with very cyclical contact demand that is hard to staff for. One example of this from Customer Contact Week was a story about how Fanatics must 5x their number of agents during high seasons and in practice this often results in their worst agents (temps they hired only for the season) serving some of their best customers (high $$ value clients).

Conclusion

AI voicebots can be a great help during demand peaks and other AI powered tools (QA, simulations, coaching, etc.) can help accelerate and optimize both your on-boarding of full-time agents, but also of seasonal agents as well. But don’t pare back your human agent pool too far!

What has been your experience with balancing human and AI agents?

Image credits: Google Gemini

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Top 10 Human-Centered Change & Innovation Articles of October 2025

Top 10 Human-Centered Change & Innovation Articles of October 2025Drum roll please…

At the beginning of each month, we will profile the ten articles from the previous month that generated the most traffic to Human-Centered Change & Innovation. Did your favorite make the cut?

But enough delay, here are October’s ten most popular innovation posts:

  1. AI, Cognitive Obesity and Arrested Development — by Pete Foley
  2. Making Decisions in Uncertainty – This 25-Year-Old Tool Actually Works — by Robyn Bolton
  3. The Marketing Guide for Humanity’s Next Chapter – How AI Changes Your Customers — by Braden Kelley
  4. Don’t Make Customers Do These Seven Things They Hate — by Shep Hyken
  5. Why Best Practices Fail – Five Questions with Ellen DiResta — by Robyn Bolton
  6. The Need for Organizational Learning — by Mike Shipulski
  7. You Must Accept That People Are Irrational — by Greg Satell
  8. The AI Innovations We Really Need — by Art Inteligencia
  9. Three Reasons You Are Not Happy at Work – And What to Do to Become as Happy as You Could Be — by Stefan Lindegaard
  10. The Nuclear Fusion Accelerator – How AI is Commercializing Limitless Power — by Art Inteligencia

BONUS – Here are five more strong articles published in September that continue to resonate with people:

If you’re not familiar with Human-Centered Change & Innovation, we publish 4-7 new articles every week built around innovation and transformation insights from our roster of contributing authors and ad hoc submissions from community members. Get the articles right in your Facebook, Twitter or Linkedin feeds too!

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Have something to contribute?

Human-Centered Change & Innovation is open to contributions from any and all innovation and transformation professionals out there (practitioners, professors, researchers, consultants, authors, etc.) who have valuable human-centered change and innovation insights to share with everyone for the greater good. If you’d like to contribute, please contact me.

P.S. Here are our Top 40 Innovation Bloggers lists from the last four years:

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Cutting-Edge Ways to Decouple Data Growth from Power and Water Consumption

The Sustainability Imperative

LAST UPDATED: November 1, 2025 at 8:59 AM

Cutting-Edge Ways to Decouple Data Growth from Power and Water Consumption

GUEST POST from Art Inteligencia

The global digital economy runs on data, and data runs on power and water. As AI and machine learning rapidly accelerate our reliance on high-density compute, the energy and environmental footprint of data centers has become an existential challenge. This isn’t just an engineering problem; it’s a Human-Centered Change imperative. We cannot build a sustainable future on an unsustainable infrastructure. Leaders must pivot from viewing green metrics as mere compliance to seeing them as the ultimate measure of true operational innovation — the critical fuel for your Innovation Bonfire.

The single greatest drain on resources in any data center is cooling, often accounting for 30% to 50% of total energy use, and requiring massive volumes of water for evaporative systems. The cutting edge of sustainable data center design is focused on two complementary strategies: moving the cooling load outside the traditional data center envelope and radically reducing the energy consumed at the chip level. This fusion of architectural and silicon-level innovation is what will decouple data growth from environmental impact.

The Radical Shift: Immersive and Locational Cooling

Traditional air conditioning is inefficient and water-intensive. The next generation of data centers is moving toward direct-contact cooling systems that use non-conductive liquids or leverage natural environments.

Immersion Cooling: Direct-to-Chip Efficiency

Immersion Cooling involves submerging servers directly into a tank of dielectric (non-conductive) fluid. This is up to 1,000 times more efficient at transferring heat than air. There are two primary approaches: single-phase (fluid remains liquid, circulating to a heat exchanger) and two-phase (fluid boils off the server, condenses, and drips back down).

This method drastically reduces cooling energy and virtually eliminates water consumption, leading to Power Usage Effectiveness (PUE) ratios approaching the ideal 1.05. Furthermore, the fluid maintains a more stable, higher operating temperature, making the waste heat easier to capture and reuse, which leads us to our first case study.

Case Study 1: China’s Undersea Data Center – Harnessing the Blue Economy

China’s deployment of a commercial Undersea Data Center (UDC) off the coast of Shanghai is perhaps the most audacious example of locational cooling. This project, developed by Highlander and supported by state entities, involves submerging sealed server modules onto the seabed, where the stable, low temperature of the ocean water is used as a natural, massive heat sink.

The energy benefits are staggering: developers claim UDCs can reduce electricity consumption for cooling by up to 90% compared to traditional land-based facilities. The accompanying Power Usage Effectiveness (PUE) target is below 1.15 — a world-class benchmark. Crucially, by operating in a closed system, it eliminates the need for freshwater entirely. The UDC also draws nearly all its remaining power from nearby offshore wind farms, making it a near-zero carbon, near-zero water compute center. This bold move leverages the natural environment as a strategic asset, turning a logistical challenge (cooling) into a competitive advantage.

Case Study 2: The Heat Reuse Revolution at a Major Cloud Provider

Another powerful innovation is the shift from waste heat rejection to heat reuse. This is where true circular economy thinking enters data center design. A major cloud provider (Microsoft, with its various projects) has pioneered systems that capture the heat expelled from liquid-cooled servers and redirect it to local grids.

In one of their Nordic facilities, the waste heat recovered from the servers is fed directly into a local district heating system. The data center effectively acts as a boiler for the surrounding community, warming homes, offices, and water. This dramatically changes the entire PUE calculation. By utilizing the heat rather than simply venting it, the effective PUE dips well below the reported operational figure, transforming the data center from an energy consumer into an energy contributor. This demonstrates that the true goal is not just to lower consumption, but to create a symbiotic relationship where the output of one system (waste heat) becomes the valuable input for another (community heating).

“The most sustainable data center is the one that gives back more value to the community than it takes resources from the planet. This requires a shift from efficiency thinking to regenerative design.”

Innovators Driving the Sustainability Stack

Innovation is happening at every layer, from infrastructure to silicon:

Leading companies and startups are rapidly advancing sustainable data centers. In the cooling space, companies like Submer Technologies specialize in immersion cooling solutions, making it commercially viable for enterprises. Meanwhile, the power consumption challenge is being tackled at the chip level. AI chip startups like Cerebras Systems and Groq are designing new architectures (wafer-scale and Tensor Streaming Processors, respectively) that aim to deliver performance with vastly improved energy efficiency for AI workloads compared to general-purpose GPUs. Furthermore, cloud infrastructure provider Crusoe focuses on powering AI data centers exclusively with renewable or otherwise stranded, environmentally aligned power sources, such as converting flared natural gas into electricity for compute, tackling the emissions challenge head-on.

The Future of Decoupling Growth

To lead effectively in the next decade, organizations must recognize that the convergence of these technologies — immersion cooling, locational strategy, chip efficiency, and renewable power integration — is non-negotiable. Data center sustainability is the new frontier for strategic change. It requires empowered agency at the engineering level, allowing teams to move fast on Minimum Viable Actions (MVAs) — small, rapid tests of new cooling fluids or localized heat reuse concepts — without waiting for monolithic, years-long CapEx approval. By embedding sustainability into the very definition of performance, we don’t just reduce a footprint; we create a platform for perpetual, human-driven innovation.

You can learn more about how the industry is adapting to these challenges in the face of rising heat from AI in the video:

This video discusses the limitations of traditional cooling methods and the necessity of liquid cooling solutions for next-generation AI data centers.

Disclaimer: This article speculates on the potential future applications of cutting-edge scientific research. While based on current scientific understanding, the practical realization of these concepts may vary in timeline and feasibility and are subject to ongoing research and development.

UPDATE: Apparently, Microsoft has been experimenting with underwater data centers for years and you can learn more about them and progress in this area in this video here:

Image credit: Google Gemini

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The Indispensable Role of CX

Insights from CCW’s 25-Year Journey

LAST UPDATED: October 28, 2025 at 12:00PM
The Indispensable Role of CX

by Braden Kelley

I recently had the privilege of sitting down with Mario Matulich, President of Customer Management Practice, at Customer Contact Week (CCW) in Nashville. As an organization celebrating its 25th anniversary, CCW has been a critical barometer for the entire customer experience and contact center industry. Our conversation wasn’t just a look back, but a powerful exploration of the strategic mandate facing CX leaders today, particularly how we manage innovation and human-centered change in an era dominated by AI and tightening budgets.

CCW at 25: The Hub for Benchmarking and Breakthroughs

Mario underscored that CCW is far more than just a conference; it’s a living repository of industry knowledge. Professionals attend for actionable takeaways, which primarily fall into three categories: benchmarking performance against industry leaders, learning about new trends (like Generative AI’s impact), and, critically, sourcing the right vendors and capabilities needed to execute their strategies. It’s where leaders come to calibrate their investment strategies and learn how to do more with their finite resources.

Mario MatulichThis pursuit of excellence is driven by a single, powerful market force: The Amazon Effect. As Mario put it, customers no longer judge your experience solely against your industry peers. They expect every single touchpoint with your company to be as seamless, intuitive, and effective as the best experience they’ve had anywhere. This constantly escalating bar for Customer Effort Score (CES) and Customer Satisfaction (CSAT) makes a complacent CX investment a near-fatal strategic mistake. The customer experience must always be top-tier, or you simply lose the right to compete.

The Strategic Disconnect: CX vs. The Contact Center

One of the most valuable parts of our discussion centered on the subtle, yet crucial, distinction between a Customer Experience (CX) professional and a Contact Center (CC) professional. While both are dedicated to the customer journey, their scope and focus often differ:

  • The CX Professional: Often owns the entire end-to-end customer journey, from marketing to product use to support. Their responsibilities and definition of success are deeply influenced by where CX sits organizationally — is it under Marketing, Operations, or the CEO?
  • The CC Professional: Focused on the operational efficiency, quality, and effectiveness of the voice and digital support channels. Their reality is one of doing a lot with a little, constantly asked to manage complex interactions while being, ironically, often looked to as a prime source of cuts in a downturn.

Social media, for instance, is still a relevant customer service channel, not just a marketing one. However, the operational reality is that many companies, looking for cost-effective solutions, outsource social media support to Business Process Outsourcing (BPO) providers, highlighting the ongoing tension between strategic experience design and operational efficiency.

“Being a CX leader in your industry is not a temporary investment you can cut and reinstate later. Those who cut, discover quickly that regaining customer trust and market position is exponentially harder than maintaining it.” — Braden Kelley

AI in the Contact Center: From Hypothesis to Hyper-Efficiency

The conversation inevitably turned to the single biggest factor transforming the industry today: Artificial Intelligence. Mario and I agreed that while the promise of AI is vast, the quickest, most immediate win for nearly every organization lies in agent assist.

This is where Generative AI tools empower the human agent in real-time — providing instant knowledge base look-ups, auto-summarizing previous interactions, and drafting responses. It’s a human-centric approach that immediately boosts productivity and confidence, improving Agent Experience (AX) and reducing training time.

However, implementing AI successfully isn’t a “flip-the-switch” deployment. The greatest danger is the wholesale adoption of complex technology without rigor. True AI success, Mario noted, must be implemented via the classic innovation loop: hypothesis, prototyping, and testing. AI isn’t a solution; it’s a tool that must be carefully tuned and validated against human-centered metrics before scaling.

The Mandate for Enduring Investment

A recurring theme was the strategic folly of viewing CX as a cost center. In a downturn, the contact center is often the first place management looks for budgetary reductions. Yet, the evidence is overwhelming: CX leadership is not a temporary investment. When you are leading in your industry in customer experience, that position must be maintained. Cut your investment at your peril, and you risk a long, painful road to recovery when the market turns. The CX team, despite being resource-constrained, often represents the last line of defense for the brand, embodying the human-centered change we preach.

As CCW moves into its next 25 years, the lesson is clear: customer expectations are only rising. The best leaders will leverage AI not just to cut costs, but to augment their people and apply the innovation principles of rigorous testing to truly master the new era of customer orchestration. The commitment to a great customer experience is the single, enduring investment that will future-proof your business.

HALLOWEEN BONUS: Save 30% on the eBook, hardcover or softcover of my latest book Charting Change (now in its second edition) — FREE SHIPPING WORLDWIDE — using code HAL30 until midnight October 31, 2025

Image credits: Customer Management Practice

Content Authenticity Statement: The topic area, key elements to focus on, etc. were decisions made by Braden Kelley, with a little help from Google Gemini to clean up the article.

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The Voicebots are Coming

Your Next Customer Support Agent May Not Be a Human

LAST UPDATED: October 27, 2025 at 1:00PM
The Voicebots are Coming

by Braden Kelley

Last week I had the opportunity to attend Customer Contact Week (CCW) in Nashville, Tennessee and learn that the familiar, frustrating tyranny of the touch-tone IVR (Interactive Voice Response) system is finally ending. For too long, the gateway to customer service has felt like a maze designed to prevent contact, not facilitate it. But thanks to the rapid evolution of Conversational AI — fueled by Generative Large Language Models (LLMs) — the entire voice interaction landscape is undergoing a revolutionary, and necessary, change. As a thought leader focused on human-centered change, innovation and experience design, I can tell you the future of the call center isn’t purely automated; it’s intelligently orchestrated.

The voicebot — the modern AI-powered voice agent — is moving past its days as a simple chatbot with a synthesized voice. Today’s AI agents use Natural Language Processing (NLP) to understand intent, context, and even tone, allowing them to handle complex, multi-step issues with startling accuracy. More importantly, they are ushering in the era of the bionic contact center, where the human agent is augmented, not replaced. This hybrid model — where AI handles the heavy lifting and humans provide empathy, complex reasoning, and necessary approvals — is the key to achieving both massive scale and superior Customer Experience (CX).

Overcoming the Voice Friction: The Tech Foundation

The shift to true voice AI required overcoming significant friction points that plagued older systems:

  • Barge-In and Latency: Modern voicebots offer near-instantaneous response times and can handle barge-in (when a customer interrupts the bot) naturally, mimicking human conversation flow.
  • Acoustic Noise: Advanced speech recognition models are highly resilient to background noise and varied accents, ensuring high accuracy even in noisy home or car environments.
  • Intent Nuance: LLMs provide the deep contextual understanding needed to identify customer intent, even when the customer uses vague or emotional language, turning frustrated calls into productive ones.

The Dual Pillars of Voice AI in CX

Conversational AI is transforming voice service through two primary deployment models, both of which reduce Customer Effort Score (CES) and boost Customer Satisfaction (CSAT):

1. Full Call Automation (The AI Front Line)

This model is deployed for high-volume, routine, yet critical interactions. The voicebot connects directly to the company’s backend systems (CRM, ERP, knowledge base) to pull personalized information and take action in real-time. Crucially, these new AI agents move beyond rigid scripts, using Generative AI to create dynamic, human-like dialogue that resolves the issue instantly. This 24/7 self-service capability slashes queue times and dramatically lowers the cost-to-serve.

2. Human-AI Collaboration (The Bionic Agent)

This is where the real human-centered innovation lies. The AI agent handles the bulk of the call — identifying the customer, verifying identity, diagnosing the problem, and gathering data. When the request hits a complexity threshold — such as requiring a policy override, handling an escalated complaint, or needing a final human authorization — the AI performs a contextual handoff. The human agent receives the call along with a complete, structured summary of the conversation, the customer’s intent, and often a recommended next step, turning a frustrating transfer into a seamless, empowered human interaction.

OR, even better can be the solution where a single human agent provides approvals or other guidance to multiple AI voice agents that continue owning their calls while waiting for the human to respond (possibly simultaneously helping the customer with additional queries) before continuing with the conversation through to resolution.

Customer Contact Week Nashville

“The most powerful application of voice AI isn’t automation, it’s augmentation. By freeing human agents from transactional drudgery, we elevate them to be empathic problem solvers, enhancing both their job satisfaction and the customer’s outcome.” — Braden Kelley


Measuring the Success of the Handoff

The quality of the transitions between AI and human is the true measure of success. Leaders must track metrics that assess the efficacy of the handoff itself:

  • Repeat Story Rate: The percentage of customers who have to repeat information to the human agent after an AI handoff. This must be near zero.
  • Agent Ramp-up Time (Post-Transfer): The time it takes for the human agent to absorb the AI-generated context and take meaningful action. Lower is better.
  • Post-Handoff CSAT: The customer satisfaction score specifically captured after a complex AI-to-human transfer, measuring the seamlessness of the experience.

The Agentic Future

The voicebots are indeed coming, and they are bringing with them the most significant shift in customer service since the telephone itself. The next evolution will see agentic AI — bots that can dynamically choose between multiple tools and knowledge sources to resolve novel problems without being strictly pre-scripted. The challenge for leaders is to ensure that as this technology scales, our focus remains firmly on the human experience, leveraging the best of AI’s speed and the best of human empathy to create a truly effortless and satisfying customer journey.

🤖 Companies to Watch in AI Voicebots

The voicebot space is rapidly evolving, driven by generative AI, and the recent Customer Contact Week (CCW) in Nashville highlighted several key players. Companies to watch in this generative AI voicebot and contact center space include market-leading platforms like NICE, Genesys, Zoom and Five9, all of whom are heavily integrating generative and agentic AI features—such as real-time coaching and automated post-call summaries — into their core Contact Center as a Service (CCaaS) offerings.

Beyond the traditional CCaaS providers, specialist AI firms like Replicant, Voice.AI and ASAPP (who had a significant presence at the event) continue to stand out by focusing on either full end-to-end voice automation for complex transactions or providing advanced Human-in-the-Loop AI features to augment live agents, particularly in regulated industries like financial services.

Additionally, major cloud vendors like Google Cloud and AWS (Amazon Connect) are increasingly aggressive, leveraging their foundational AI models to provide scalable, next-generation AI agents and contact center platforms, ensuring they remain transformative forces in customer experience (CX) automation.

HALLOWEEN BONUS: Save 30% on the eBook, hardcover or softcover of my latest book Charting Change (now in its second edition) — FREE SHIPPING WORLDWIDE — using code HAL30 until midnight October 31, 2025

Image credits: Customer Management Practice, Google Gemini

Content Authenticity Statement: The topic area, key elements to focus on, vendors to mention, etc. were decisions made by Braden Kelley, with a little help from Google Gemini to clean up the article.

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How Cobots are Humanizing the Factory Floor

The Collaborative Revolution

LAST UPDATED: October 25, 2025 at 4:33PM
How Cobots are Humanizing the Factory Floor - The Collaborative Revolution

GUEST POST from Art Inteligencia

For decades, industrial automation has been defined by isolation. Traditional robots were caged behind steel barriers, massive, fast, and inherently dangerous to humans. They operated on the principle of replacement, seeking to swap out human labor entirely for speed and precision. But as a thought leader focused on human-centered change and innovation, I see this model as fundamentally outdated. The future of manufacturing, and indeed, all operational environments, is not about replacement — it’s about augmentation.

Enter the Collaborative Robot, or Cobot. These smaller, flexible, and safety-certified machines are the definitive technology driving the next phase of the Industrial Revolution. Unlike their predecessors, Cobots are designed to work alongside human employees without protective caging. They are characterized by their force-sensing capabilities, allowing them to stop instantly upon contact, and their ease of programming, often achieved through simple hand-guiding (or “teaching”). The most profound impact of Cobots is not on the balance sheet, but on the humanization of work, transforming dull, dirty, and dangerous tasks into collaborative, high-value roles. This shift requires leaders to address the initial psychological barrier of automation, re-framing the technology as a partner in productivity and safety.

The Three Pillars of Cobot-Driven Human-Centered Innovation

The true value of Cobots lies in how they enable the three core tenets of modern innovation:

  • 1. Flexibility and Agility: Cobots are highly portable and quick to redeploy. A human worker can repurpose a Cobot for a new task — from picking parts to applying glue — in a matter of hours. This means production lines can adapt to short runs and product customization far faster than large, fixed automation systems, giving businesses the agility required in today’s volatile market.
  • 2. Ergonomic and Safety Improvement: Cobots take on the ergonomically challenging or repetitive tasks that lead to human injury (like repeated lifting, twisting, or precise insertion). By handling the “Four Ds” (Dull, Dirty, Dangerous, and Difficult-to-Ergonomically-Design), they dramatically improve worker health, morale, and long-term retention.
  • 3. Skill Elevation and Mastery: Instead of being relegated to simple assembly, human workers are freed to focus on high-judgment tasks: quality control, complex troubleshooting, system management, and, crucially, Cobot programming and supervision. This elevates the entire workforce, shifting roles from manual labor to process management and robot literacy.

“Cobots are the innovation that tells human workers: ‘We value your brain and your judgment, not just your back.’ The factory floor is becoming a collaborative workspace, not a cage, but leaders must proactively communicate the upskilling opportunity.”


Case Study 1: Transforming Aerospace Assembly with Human-Robot Teams

The Challenge:

A major aerospace manufacturer faced significant challenges in the final assembly stage of large aircraft components. Tasks involved repetitive drilling and fastener application in tight, ergonomically challenging spaces. The precision required meant workers were often in awkward positions for extended periods, leading to fatigue, potential errors, and high rates of Musculoskeletal Disorders (MSDs).

The Cobot Solution:

The company deployed a fleet of UR-style Cobots equipped with vision systems. The human worker now performs the initial high-judgment setup — identifying the part and initiating the sequence. The Cobot then precisely handles the heavy, repetitive drilling and fastener insertion. The human worker remains directly alongside the Cobot, performing simultaneous quality checks and handling tasks that require tactile feedback or complex dexterity (like cable routing).

The Innovation Impact:

The process yielded a 30% reduction in assembly time and, critically, a near-zero rate of MSDs related to the process. The human role shifted entirely from physical exertion to supervision and quality assurance, turning an exhausting, injury-prone role into a highly skilled, collaborative function. This demonstrates Cobots’ power to improve both efficiency and human well-being, increasing overall job satisfaction.


Case Study 2: Flexible Automation in Small-to-Medium Enterprises (SMEs)

The Challenge:

A small, family-owned metal fabrication business needed to increase production to meet demand for specialized parts. Traditional industrial robotics were too expensive, too large, and required complex, fixed programming — an impossible investment given their frequent product changeovers and limited engineering staff.

The Cobot Solution:

They invested in a single, affordable, lightweight Cobot (e.g., a FANUC CR series) and installed it on a mobile cart. The Cobot was tasked with machine tending — loading and unloading parts from a CNC machine, a task that previously required a dedicated, monotonous human shift. Because the Cobot could be programmed by simple hand-guiding and a user-friendly interface, existing line workers were trained to set up and manage the robot in under a day, focusing on Human-Robot Interaction (HRI) best practices.

The Innovation Impact:

The Cobot enabled lights-out operation for the single CNC machine, freeing up human workers to focus on higher-value tasks like complex welding, custom finishing, and customer consultation. This single unit increased the company’s throughput by 40% without increasing floor space or headcount. More importantly, it democratized automation, proving that Cobots are the essential innovation that makes high-level automation accessible and profitable for small businesses, securing their future competitiveness.


Companies and Startups to Watch in the Cobot Space

The market is defined by both established players leveraging their industrial expertise and nimble startups pushing the envelope on human-AI collaboration. Universal Robots (UR) remains the dominant market leader, largely credited with pioneering the field and setting the standard for user-friendliness and safety. They are focused on expanding their software ecosystem to make deployment even simpler. FANUC and ABB are the industrial giants who have quickly integrated Cobots into their massive automation portfolios, offering hybrid solutions for high-mix, low-volume production. Among the startups, keep an eye on companies specializing in advanced tactile sensing and vision — the critical technologies that will allow Cobots to handle true dexterity. Companies focusing on AI-driven programming (where the Cobot learns tasks from human demonstration) and mobile manipulation (Cobots mounted on Autonomous Mobile Robots, or AMRs) are defining the next generation of truly collaborative, fully mobile smart workspaces.

The shift to Cobots signals a move toward agile manufacturing and a renewed respect for the human worker. The future factory floor will be a hybrid environment where human judgment, creativity, and problem-solving are amplified, not replaced, by safe, intelligent robotic partners. Leaders who fail to see the Cobot as a tool for human-centered upskilling and empowerment will be left behind in the race for true productivity and innovation. The investment must be as much in robot literacy as it is in the robots themselves.

HALLOWEEN BONUS: Save 30% on the eBook, hardcover or softcover of Braden Kelley’s latest book Charting Change (now in its second edition) — FREE SHIPPING WORLDWIDE — using code HAL30 until midnight October 31, 2025

Disclaimer: This article speculates on the potential future applications of cutting-edge scientific research. While based on current scientific understanding, the practical realization of these concepts may vary in timeline and feasibility and are subject to ongoing research and development.

Image credit: Google Gemini

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Are You Getting Your Fair Share of $860 Billion?

Are You Getting Your Fair Share of $860 Billion?

GUEST POST from Shep Hyken

According to Qualtrics, there is an estimated $860 billion worth of revenue and cost savings available for companies that figure out how to create an improved Customer Experience (CX) using AI to better understand and serve their customers. (That includes $420 billion for B2B and $440 billion for B2C.) Qualtrics recently released these figures in a report/eBook titled Unlock the Potential through AI-Enabled CX.

I had a chance to interview Isabelle Zdatny, head of thought leadership at Qualtrics Experience Management Institute, for Amazing Business Radio. She shared insights from the report, including ways in which AI is reshaping how organizations measure, understand and improve their relationships with customers. These ideas are what will help you get more customers, keep existing customers and improve your processes, giving you a share of the $860 billion that is up for grabs. Here are some of the top takeaways from our interview.

AI-Enabled CX Represents a Financial Opportunity

The way AI is used in customer experience is much more than just a way to deflect customers’ questions and complaints to an AI-fueled chatbot or other self-service solution. Qualtrics’ report findings show that the value comes through increased employee productivity, process improvement and revenue growth. Zdatny notes a gap between leadership’s recognition of AI’s potential and their readiness to lead and make a change. Early adopters will likely capture “compounding advantages,” as every customer interaction makes their systems smarter and their advantage more difficult for competitors to overcome. My response to this is that if you aren’t on board with AI for the many opportunities it creates, you’re not only going to be playing catch-up with your competitors, but also having to catch up with the market share you’re losing.

Customers Want Convenience

While overall CX quality is improving, thanks to innovation, today’s customers have less tolerance for friction and mistakes. A single bad experience can cause customers to defect. My customer experience research says an average customer will give you two chances. Zdatny says, “Customers are less tolerant of friction these days. … Deliver one bad experience, and that sends the relationship down a bad path more quickly than it used to.”

AI Takes Us Beyond Surveys

Customer satisfaction surveys can frustrate customers. AI collects the data from interactions between customers and the company and analyzes it using natural language processing and sentiment. It can predict churn and tension. It analyzes customer behavior, and while it doesn’t look at a specific customer (although it can), it is able to spot trends in problems, opportunities and more. The company that uses this information the right way can reap huge financial rewards by creating a better customer experience.

Agentic AI

Agentic AI takes customer interactions to a new level. As a customer interacts with AI-fueled self-service support, the system can do more than give customers information and analyze the interaction. It can also take appropriate action. This is a huge opportunity to make it easier on the workforce as AI processes action items that employees might otherwise handle manually. Think about the dollars saved (part of the $860 billion) by having AI support part of the process so people don’t have to.

Customer Loyalty is at Risk

To wrap this up, Zdatny and I talked about the concept of customer loyalty and how vulnerable companies are to losing their most loyal customers. According to Zdatny, a key reason is the number of options available to consumers. (While there may be fewer options in the B2B world, the concern should still be the same.) Switching brands is easy, and customers are more finicky than ever. Our CX research finds that typical customers give you a second chance before they switch. A loyal customer will give you a third chance — but to put it in baseball terms, “Three strikes and you’re out!” Manage the experience right the first time, and keep in mind that whatever interaction you’re having at that moment is the reason customers will come back—or not—to buy whatever you sell.

Image Credits: Pexels

This article was originally published on Forbes.com

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How Tangible AI Artifacts Accelerate Learning and Alignment

Seeing the Invisible

By Douglas Ferguson, Founder & CEO of Voltage Control
Originally inspired by
“A Lantern in the Fog” on Voltage Control, where teams learn to elevate their ways of working through facilitation mastery and AI-enabled collaboration.

Innovation isn’t just about generating ideas — it’s about testing assumptions before they quietly derail your progress. The faster a team can get something tangible in front of real eyes and minds, the faster they can learn what works, what doesn’t, and why.

Yet many teams stay stuck in abstraction for too long. They debate concepts before they draft them, reason about hypotheses before they visualize them, and lose energy to endless interpretation loops. That’s where AI, when applied strategically, becomes a powerful ally in human-centered innovation — not as a shortcut, but as a clarifier.

How Tangible AI Artifacts Accelerate Learning and Alignment

At Voltage Control, we’ve been experimenting with a practice we call AI Teaming — bringing AI into the collaborative process as a visible, participatory teammate. Using new features in Miro, like AI Flows and Sidekicks, we’re able to layer prompts in sequence so that teams move from research to prototypes in minutes. We call this approach Instant Prototyping — because the prototype isn’t the end goal. It’s the beginning of the real conversation.


Tangibility Fuels Alignment

In human-centered design, the first artifact is often the first alignment. When a team sees a draft — even one that’s flawed — it changes how they think and talk. Suddenly, discussions move from “what if” to “what now.” That’s the tangible magic: the moment ambiguity becomes visible enough to react to.

AI can now accelerate that moment. With one-click flows in Miro, facilitators can generate structured artifacts — such as user flows, screen requirements, or product briefs — based on real research inputs. The output isn’t meant to be perfect; it’s meant to be provocative. A flawed draft surfaces hidden assumptions faster than another round of theorizing ever could.

Each iteration reveals new learning: the missing user story, the poorly defined need, the contradiction in the strategy. These insights aren’t AI’s achievement — they’re the team’s. The AI simply provides a lantern, lighting up the fog so humans can decide where to go next.


Layering Prompts for Better Hypothesis Testing

One of the most powerful aspects of Miro’s new AI Flows is the ability to layer prompts in connected sequences. Instead of a single one-off query, you create a chain of generative steps that build on each other. For example:

  1. Synthesize research into user insights.
  2. Translate insights into “How Might We” statements.
  3. Generate user flows based on selected opportunities.
  4. Draft prototype screens or feature lists.

Each layer of the flow uses the prior outputs as inputs — so when you adjust one, the rest evolves. Change a research insight or tweak your “How Might We” framing, and within seconds, your entire prototype ecosystem updates. It’s an elegant way to make hypothesis testing iterative, dynamic, and evidence-driven.

Seeing the Invisible

In traditional innovation cycles, these transitions can take weeks of hand-offs. With AI flows, they happen in minutes — creating immediate feedback loops that invite teams to think in public and react in real time.

(You can see this process in action in the video embedded below — where we walk through how small prompt adjustments yield dramatically different outputs.)


The Human Element: Facilitating Sensemaking

The irony of AI-assisted innovation is that the faster machines generate, the more valuable human facilitation becomes. Instant prototypes don’t replace discussion — they accelerate it. They make reflection, critique, and sensemaking more productive because there’s something concrete to reference.

Facilitators play a critical role here. Their job is to:

  • Name the decision up front: “By the end of this session, we’ll have a directionally correct concept we’re ready to test.”
  • Guide feedback: Ask, “What’s useful? What’s missing? What will we try next?”
  • Anchor evidence: Trace changes to specific research insights so teams stay grounded.
  • Enable iteration: Encourage re-running the flow after prompt updates to test the effect of new assumptions.

Through this rhythm of generation, reflection, and adjustment, AI becomes a conversation catalyst — not a black box. And the process stays deeply human-centered because it focuses on learning through doing.


Case in Point: Building “Breakout Buddy”

We recently used this exact approach to prototype a new tool called Breakout Buddy — a Zoom app designed to make virtual breakout rooms easier for facilitators. The problem was well-known in our community: facilitators love the connection of small-group moments but dread the logistics. No drag-and-drop, no dynamic reassignment, no simple timers.

Using our Instant Prototyping flow, we gathered real facilitator pain points, synthesized insights, and created an initial app concept in under two hours. The first draft had errors — it misunderstood terms like “preformatted” and missed saving room configurations — but that’s precisely what made it valuable. Those gaps surfaced the assumptions we hadn’t yet defined.

After two quick iterations, we had a working prototype detailed enough for a designer to polish. Within days, we had a testable artifact, a story grounded in user evidence, and a clear set of next steps. The magic wasn’t in the speed — it was in how visible our thinking became.


Designing for Evidence, Not Perfection

If innovation is about learning, then prototypes are your hypotheses made tangible. AI just helps you create more of them — faster — so you can test, compare, and evolve. But the real discipline lies in how you use them.

  • Don’t rush past the drafts. Study what’s wrong and why.
  • Don’t hide your versions. Keep early artifacts visible to trace the evolution.
  • Don’t over-polish. Each iteration should teach, not impress.

When teams treat AI outputs as living evidence rather than final answers, they stay in the human-centered loop — grounded in empathy, focused on context, and oriented toward shared understanding.


A Lantern in the Fog

At Voltage Control, we see AI not as a replacement for creative process, but as a lantern in the fog — illuminating just enough of the path for teams to take their next confident step. Whether you’re redesigning a product, reimagining a service, or exploring cultural transformation, the goal isn’t to hand creativity over to AI. It’s to use AI to make your learning visible faster.

Because once the team can see it, they can improve it. And that’s where innovation truly begins.


🎥 Watch the Demo: How layered AI prompts accelerate hypothesis testing in Miro

Join the waitlist to get your hands on the Instant Prototyping template

Image Credit: Douglas Ferguson, Unsplash

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The Nuclear Fusion Accelerator

How AI is Commercializing Limitless Power

The Nuclear Fusion Accelerator - How AI is Commercializing Limitless Power

GUEST POST from Art Inteligencia

For decades, nuclear fusion — the process that powers the sun and promises clean, virtually limitless energy from basic elements like hydrogen — has been the “holy grail” of power generation. The famous joke has always been that fusion is “30 years away.” However, as a human-centered change and innovation thought leader, I can tell you that we are no longer waiting for a scientific miracle; we are waiting for an engineering and commercial breakthrough. And the key catalyst accelerating us across the finish line isn’t a new coil design or a stronger laser. It is Artificial Intelligence.

The journey to commercial fusion involves taming plasma — a superheated, unstable state of matter hotter than the sun’s core — for sustained periods. This process is characterized by extraordinary complexity, high costs, and a constant, data-intensive search for optimal control parameters. AI is fundamentally changing the innovation equation by replacing the slow, iterative process of trial-and-error experimentation with rapid, predictive optimization. Fusion experiments generate petabytes of diagnostic data; AI serves as the missing cognitive layer, enabling physicists and engineers to solve problems in days that once took months or even years of physical testing. AI isn’t just a tool; it is the accelerator that is finally making fusion a question of when, not if, and critically, at a commercially viable price point.

AI’s Core Impact: From Simulation to Scalability

AI accelerates commercialization by directly addressing fusion’s three biggest engineering hurdles, all of which directly affect capital expenditure and time-to-market:

  • 1. Real-Time Plasma Control & Digital Twins: Fusion plasma is highly turbulent and prone to disruptive instabilities. Reinforcement Learning (RL) models and Digital Twins — virtual, real-time replicas of the reactor — learn optimal control strategies. This allows fusion machines to maintain plasma confinement and temperature far more stably, which is essential for continuous, reliable power production.
  • 2. Accelerating Materials Discovery: The extreme environment within a fusion reactor destroys conventional materials. AI, particularly Machine Learning (ML), is used to screen vast material databases and even design novel, radiation-resistant alloys faster than traditional metallurgy, shrinking the time-to-discovery from years to weeks. This cuts R&D costs and delays significantly.
  • 3. Design and Manufacturing Optimization: Designing the physical components is immensely complex. AI uses surrogate models — fast-running, ML-trained replicas of expensive high-fidelity physics codes — to quickly test thousands of design iterations. Furthermore, AI is being used to optimize manufacturing processes like the winding of complex high-temperature superconducting magnets, ensuring precision and reducing production costs.

“AI is the quantum leap in speed, turning the decades-long process of fusion R&D into a multi-year sprint towards commercial viability.” — Dr. Michl Binderbauer, the CEO of TAE Technologies


Case Study 1: The Predict-First Approach to Plasma Turbulence

The Challenge:

A major barrier to net-positive energy is plasma turbulence, the chaotic, swirling structures inside the reactor that cause heat to leak out, dramatically reducing efficiency. Traditionally, understanding this turbulence required running extremely time-intensive, high-fidelity computer codes for weeks on supercomputers to simulate one set of conditions.

The AI Solution:

Researchers at institutions like MIT and others have successfully utilized machine learning to build surrogate models. These models are trained on the output of the complex, weeks-long simulations. Once trained, the surrogate can predict the performance and turbulence levels of a given plasma configuration in milliseconds. This “predict-first” approach allows engineers to explore thousands of potential operating scenarios and refine the reactor’s control parameters efficiently, a process that would have been physically impossible just a few years ago.

The Commercial Impact:

This application of AI dramatically reduces the design cycle time. By rapidly optimizing plasma behavior through simulation, engineers can confirm promising configurations before they ever build a new physical machine, translating directly into lower capital costs, reduced reliance on expensive physical prototypes, and a faster path to commercial-scale deployment.


Case Study 2: Real-Time Stabilization in Commercial Reactor Prototypes

The Challenge:

Modern magnetic confinement fusion devices require precise, continuous adjustment of complex magnetic fields to hold the volatile plasma in place. Slight shifts can lead to a plasma disruption — a sudden, catastrophic event that can damage reactor walls and halt operations. Traditional feedback loops are often too slow and rely on simple, linear control rules.

The AI Solution:

Private companies and large public projects (like ITER) are deploying Reinforcement Learning controllers. These AI systems are given a reward function (e.g., maintaining maximum plasma temperature and density) and train themselves across millions of virtual experiments to operate the magnetic ‘knobs’ (actuators) in the most optimal, non-intuitive way. The result is an AI controller that can detect an instability milliseconds before a human or conventional system can, and execute complex corrective maneuvers in real-time to mitigate or avoid disruptions entirely.

The Commercial Impact:

This shift from reactive to proactive control is critical for commercial viability. A commercial fusion plant needs to operate continuously and reliably to make its levelized cost of electricity competitive. By using AI to prevent costly equipment damage and extend plasma burn duration, the technology becomes more reliable, safer, and ultimately more financially attractive as a baseload power source.


The New Fusion Landscape: Companies to Watch

The private sector, recognizing the accelerating potential of AI, is now dominating the race, backed by billions in private capital. Companies like Commonwealth Fusion Systems (CFS), a spin-out from MIT, are leveraging AI-optimized high-temperature superconducting magnets to shrink the tokamak design to a commercially viable size. Helion Energy, which famously signed the first power purchase agreement with Microsoft, uses machine learning to control their pulsed Magneto-Inertial Fusion systems with unprecedented precision to achieve high plasma temperatures. TAE Technologies applies advanced computing to its field-reversed configuration approach, optimizing its non-radioactive fuel cycle. Other startups like Zap Energy and Tokamak Energy are also deeply integrating AI into their core control and design strategies. The partnership between these agile startups and large compute providers (like AWS and Google) highlights that fusion is now an information problem as much as a physics one.

The Human-Centered Future of Energy

AI is not just optimizing the physics; it is optimizing the human innovation cycle. By automating the data-heavy, iterative work, AI frees up the world’s best physicists and engineers to focus on the truly novel, high-risk breakthroughs that only human intuition can provide. When fusion is commercialized — a time frame that has shrunk from decades to perhaps the next five to ten years — it will not just be a clean energy source; it will be a human-centered energy source. It promises energy independence, grid resiliency, and the ability to meet the soaring demands of a globally connected, AI-driven digital economy without contributing to climate change. The fusion story is rapidly becoming the ultimate story of human innovation, powered by intelligence, both artificial and natural.

Disclaimer: This article speculates on the potential future applications of cutting-edge scientific research. While based on current scientific understanding, the practical realization of these concepts may vary in timeline and feasibility and are subject to ongoing research and development.

Image credit: Google Gemini

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AI, Cognitive Obesity and Arrested Development

AI, Cognitive Obesity and Arrested Development

GUEST POST from Pete Foley

Some of the biggest questions of our age are whether AI will ultimately benefit or hurt us, and how big its’ effect will ultimately be.

And that of course is a problem with any big, disruptive technology.  We want to anticipate how it will play out in the real world, but our forecasts are rarely very accurate, and all too often miss a lot of the more important outcomes. We often don’t anticipate it’s killer applications, how it will evolve or co-evolve with other emergent technologies, or predict all of the side effects and ‘off label’ uses that come with it.  And the bigger the potential impact new tech has, and the broader the potential applications, the harder prediction becomes.  The reality is that in virtually every case, it’s not until we set innovation free that we find its full impact, good, bad or indifferent.

Pandora’s Box

And that can of course be a sizable concern.  We have to open Pandora’s Box in order to find out what is inside, but once open, it may not be possible to close it again.   For AI, the potential scale of its impact makes this particularly risky. It also makes any meaningful regulation really difficult. We cannot regulate what we cannot accurately predict. And if we try we risk not only missing our target, but also creating unintended consequences, and distorting ‘innovation markets’ in unexpected, potentially negative ways.

So it’s not surprising there is a lot of discussion around what AI will or will not do. How will it effect jobs, the economy, security, mental health. Will it ‘pull’ a Skynet, turn rogue and destroy humanity? Will it simply replace human critical thinking to the point where it rules us by default? Or will it ultimately fizzle out to some degree, and become a tool in a society that looks a lot like today, rather than revolutionizing it?

I don’t even begin to claim to predict the future with any accuracy, for all of the reasons mentioned above. But as a way to illustrate how complex an issue this is, I’d like to discuss a few less talked about scenarios.

1.  Less obvious issues:  Obviously AI comes with potential for enormous benefits and commensurate problems.  It’s likely to trigger an arms race between ‘good’ and ‘bad’ applications, and that of itself will likely be a moving target.  An obvious, oft discussed potential issue is of course the ‘Terminator Scenario’ mentioned above.  That’s not completely far fetched, especially with recent developments in AI self preservation and scheming that I’ll touch on later. But there are plenty of other potential, if less extreme pitfalls, many of which involve AI amplifying and empowering bad behavior by humans.  The speed and agility AI hands to hackers, hostile governments, black-hats, terrorists and organized crime vastly enhanced capability for attacks on infrastructure, mass fraud or worse. And perhaps more concerning, there’s the potential for AI to democratize cyber crime, and make it accessible to a large number of ‘petty’ criminals who until now have lacked resources to engage in this area. And when the crime base expands, so does the victim base. Organizations or individuals who were too small to be targeted for ransomware when it took huge resources to create, will presumably become more attractive targets as AI allows similar code to be built in hours by people who possess limited coding skills.

And all of this of course adds another regulation challenge. The last thing we want to do is slow legitimate AI development via legislation, while giving free reign to illegitimate users, who presumably will be far less likely to follow regulations. If the arms race mentioned above occurs, the last thing we want to do is unintentionally tip the advantage to the bad guys!

Social Impacts

But AI also has the potential to be disruptive in more subtle ways.  If the internet has taught us anything, it is that how the general public adopts technology, and how big tech monetizes matter a lot. But this is hard to predict.  Some of the Internet’s biggest negative impacts have derived from largely unanticipated damage to our social fabric.  We are still wrestling with its impact on social isolation, mental health, cognitive development and our vital implicit skill-set. To the last point, simply deferring mental tasks to phones and computers means some cognitive muscles lack exercise, and atrophy, while reduction in human to human interactions depreciate our emotion and social intelligence.

1. Cognitive Obesity  The human brain evolved over tens of thousands, arguable millions of years (depending upon where in you start measuring our hominid history).  But 99% of that evolution was characterized by slow change, and occurred in the context of limited resources, limited access to information, and relatively small social groups.  Today, as the rate of technological innovation explodes, our environment is vastly different from the one our brain evolved to deal with.  And that gap between us and our environment is widening rapidly, as the world is evolving far faster than our biology.  Of course, as mentioned above, the nurture part of our cognitive development does change with changing context, so we do course correct to some degree, but our core DNA cannot, and that has consequences.

Take the current ‘obesity epidemic’.  We evolved to leverage limited food resources, and to maximize opportunities to stock up calories when they occurred.  But today, faced with near infinite availability of food, we struggle to control our scarcity instincts. As a society, we eat far too much, with all of the health issues that brings with it. Even when we are cognitively aware of the dangers of overeating, we find it difficult to resist our implicit instincts to gorge on more food than we need.  The analogy to information is fairly obvious. The internet brought us near infinite access to information and ‘social connections’.  We’ve already seen the negative impact this can have, contributing to societal polarization, loss of social skills, weakened emotional intelligence, isolation, mental health ‘epidemics’ and much more. It’s not hard to envisage these issues growing as AI increases the power of the internet, while also amplifying the seduction of virtual environments.  Will we therefore see a cognitive obesity epidemic as our brain simply isn’t adapted to deal with near infinite resources? Instead of AI turning us all into hyper productive geniuses, will we simply gorge on less productive content, be it cat videos, porn or manipulative but appealing memes and misinformation? Instead of it acting as an intelligence enhancer, will it instead accelerate a dystopian Brave New World, where massive data centers gorge on our common natural resources primarily to create trivial entertainment?

2. Amplified Intelligence.  Even in the unlikely event that access to AI is entirely democratic, it’s guaranteed that its benefits will not be. Some will leverage it far more effectively than others, creating significant risk of accelerating social disparity.  While many will likely gorge unproductively as described above, others will be more disciplined, more focused and hence secure more advantage.  To return to the obesity analogy, It’s well documented that obesity is far more prevalent in lower income groups. It’s hard not to envisage that productive leverage of AI will follow a similar pattern, widening disparities within and between societies, with all of the issues and social instability that comes with that.

3. Arrested Development.  We all know that ultimately we are products of both nature and nurture. As mentioned earlier, our DNA evolves slowly over time, but how it is expressed in individuals is impacted by current or context.  Humans possess enormous cognitive plasticity, and can adapt and change very quickly to different environments.  It’s arguably our biggest ‘blessing’, but can also be a curse, especially when that environment is changing so quickly.

The brain is analogous to a muscle, in that the parts we exercise expand or sharpen, and the parts we don’t atrophy.    As we defer more and more tasks to AI, it’s almost certain that we’ll become less capable in those areas.  At one level, that may not matter. Being weaker at math or grammar is relatively minor if our phones can act as a surrogate, all of my personal issues with autocorrect notwithstanding.

But a bigger potential issue is the erosion of causal reasoning.  Critical thinking requires understanding of underlying mechanisms.  But when infinite information is available at a swipe of a finger, it becomes all too easy to become a ‘headline thinker’, and unconsciously fail to penetrate problems with sufficient depth.

That risks what Art Markman, a psychologist at UT, and mentor and friend, used to call the ‘illusion of understanding’.  We may think we know how something works, but often find that knowledge is superficial, or at least incomplete, when we actually need it.   Whether its fixing a toilet, changing a tire, resetting a fuse, or unblocking a sink, often the need to actually perform a task reveals a lack in deep, causal knowledge.   This often doesn’t matter until it does in home improvement contexts, but at least we get a clear signal when we discover we need to rush to YouTube to fix that leaking toilet!

This has implications that go far beyond home improvement, and is one factor helping to tear our social fabric apart.   We only have to browse the internet to find people with passionate, but often opposing views on a wide variety of often controversial topics. It could be interest rates, Federal budgets, immigration, vaccine policy, healthcare strategy, or a dozen others. But all too often, the passion is not matched by deep causal knowledge.  In reality, these are all extremely complex topics with multiple competing and interdependent variables.  And at risk of triggering hate mail, few if any of them have easy, conclusive answers.  This is not physics, where we can plug numbers into an equation and it spits out a single, unambiguous solution.  The reality is that complex, multi-dimensional problems often have multiple, often competing partial solutions, and optimum outcomes usually require trade offs.  Unfortunately few of us really have the time to assimilate the expertise and causal knowledge to have truly informed and unambiguous answers to most, if not all of these difficult problems.

And worse, AI also helps the ‘bad guys’. It enables unscrupulous parties to manipulate us for their own benefit, via memes, selective information and misinformation that are often designed to make us think we understand complex problems far better than we really do. As we increasingly rely on input from AI, this will inevitable get worse. The internet and social media has already contributed to unprecedented social division and nefarious financial rimes.   Will AI amplify this further?

This problem is not limited to complex social challenges. The danger is that for ALL problems, the internet, and now AI, allows us to create the illusion for ourselves that we understand complex systems far more deeply than we really do.  That in turn risks us becoming less effective problem solvers and innovators. Deep causal knowledge is often critical for innovating or solving difficult problems.  But in a world where we can access answers to questions so quickly and easily, the risk is that we don’t penetrate topics as deeply. I personally recall doing literature searches before starting a project. It was often tedious, time consuming and boring. Exactly the types of task AI is perfect for. But that tedious process inevitably built my knowledge of the space I was moving into, and often proved valuable when we hit problems later in the project. If we now defer this task to AI, even in part, this reduces depth of understanding. And in in complex systems or theoretic problem solving, will often lack the unambiguous signal that usually tells us our skills and knowledge are lacking when doing something relatively simple like fixing a toilet. The more we use AI, the more we risk lacking necessary depth of understanding, but often without realizing it.

Will AI become increasingly unreliable?

We are seeing AI develop the capability to lie, together with a growing propensity to cover it’s tracks when it does so. The AI community call it ’scheming’, but in reality it’s fundamentally lying.  https://openai.com/index/detecting-and-reducing-scheming-in-ai-models/?_bhlid=6a932f218e6ebc041edc62ebbff4f40bb73e9b14. We know from the beginning we’ve faced situations where AI makes mistakes.  And as I discussed recently, the risks associated with that are amplified because of it’s increasingly (super)human or oracle-like interface creating an illusion of omnipotence.

But now it appears to be increasingly developing properties that mirror self preservation.  A few weeks ago there were reports of difficulties in getting AI’s to shut themselves down, and even of AI’s using defensive blackmail when so threatened. Now we are seeing reports of AI’s deliberately trying to hide their mistakes.  And perhaps worse, concerns that attempts to fix this may simply “teach the model to become better at hiding its deceptive behavior”, or in other words, become a better liar.

If we are already in an arms race with an entity to keep it honest, and put our interests above its own, given it’s vastly superior processing power and speed, it may be a race we’ve already lost.  That may sound ‘doomsday-like’, but that doesn’t make it any less possible. And keep in mind, much of the Doomsday projections around AI focus on a ’singularity event’ when AI suddenly becomes self aware. That assumes AI awareness and consciousness will be similar to human, and forces a ‘birth’ analogy onto the technology. However, recent examples of self preservation and dishonesty maybe hint at a longer, more complex transition, some of which may have already started.

How big will the impact of AI be?

I think we all assume that AI’s impact will be profound. After all,  it’s still in its infancy, and is already finding it’s way into all walks of life.  But what if we are wrong, or at least overestimating its impact?  Just to play Devils Advocate, we humans do have a history of over-estimating both the speed and impact of technology driven change.

Remember the unfounded (in hindsight) panic around Y2K?  Or when I was growing up, we all thought 2025 would be full of people whizzing around using personal jet-packs.  In the 60’s and 70’s we were all pretty convinced we were facing nuclear Armageddon. One of the greatest movies of all time, 2001, co-written by inventor and futurist Arthur C. Clark, had us voyaging to Jupiter 24 years ago!  Then there is the great horse manure crisis of 1894. At that time, London was growing rapidly, and literally becoming buried in horse manure.  The London Times predicted that in 50 years all of London would be buried under 9 feet of poop. In 1898 the first global urban planning conference could find no solution, concluding that civilization was doomed. But London, and many other cities received salvation from an unexpected quarter. Henry Ford invented the motor car, which surreptitiously saved the day.  It was not a designed solution for the manure problem, and nobody saw it coming as a solution to that problem. But nonetheless, it’s yet another example of our inability to see the future in all of it’s glorious complexity, and for our predictions to screw towards worse case scenarios and/or hyperbole.

Change Aversion:

That doesn’t of course mean that AI will not have a profound impact. But lot’s of factors could potentially slow down, or reduce its effects.  Not least of these is human nature. Humans possess a profound resistance to change.  For sure, we are curious, and the new and innovative holds great appeal.  That curiosity is a key reason as to why humans now dominate virtually every ecological niche on our planet.   But we are also a bit schizophrenic, in that we love both change and stability and consistency at the same time.  Our brains have limited capacity, especially for thinking about and learning new stuff.  For a majority of our daily activities, we therefore rely on habits, rituals, and automatic behaviors to get us through without using that limited higher cognitive capacity. We can drive, or type, or do parts of our job without really thinking about it. This ‘implicit’ mental processing frees up our conscious brain to manage the new or unexpected.  But as technology like AI accelerates, a couple of things could happen.  One is that as our cognitive capacity gets overloaded, and we unconsciously resist it.  Instead of using the source of all human knowledge for deep self improvement, we instead immerse ourselves in less cognitively challenging content such as social media.

Or, as mentioned earlier, we increasingly lose causal understanding of our world, and do so without realizing it.   Why use our limited thinking capacity for tasks when it is quicker, easier, and arguably more accurate to defer to an AI. But lack of causal understanding seriously inhibits critical thinking and problem solving.  As AI gets smarter, there is a real risk that we as a society become dumber, or at least less innovative and creative.

Our Predictions are Wrong.

If history teaches us anything, most, if not all of the sage and learned predictions about AI will be mostly wrong. There is no denying that it is already assimilating into virtually every area of human society.  Finance, healthcare, medicine, science, economics, logistics, education etc.  And it’s a snooze and you lose scenario, and in many fields of human endeavor, we have little choice.  Fail to embrace the upside of AI and we get left behind.

That much power in things that can think so much faster than us, that may be developing self-interest, if not self awareness, that has no apparent moral framework, and is in danger of becoming an expert liar, is certainly quite sobering.

The Doomsday Mindset.

As suggested above, loss aversion and other biases drive us to focus on the downside of change.   It’s a bias that makes evolutionary sense, and helped keep our ancestors alive long enough to breed and become our ancestors. But remember, that bias is implicitly built into most, if not all of our predictions.   So there’s at least  chance that it’s impact wont be quite as good or bad as our predictions suggest

But I’m not sure we want to rely on that.  Maybe this time a Henry Ford won’t serendipitously rescue us from a giant pile of poop of our own making. But whatever happens, I think it’s a very good bet that we are in for some surprises, both good and bad. Probably the best way to deal with that is to not cling too tightly to our projections or our theories, remain agile, and follow the surprises as much, if not more than met expectations.

Image credits: Unsplash

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