Category Archives: Digital Transformation

Best Practices for Digital Transformation Leadership

Leave a reply

Best Practices for Digital Transformation Leadership

GUEST POST from Art Inteligencia

Digital transformation leadership is essential for organizations looking to stay competitive in a rapidly evolving digital economy. Digital transformation leaders can help drive innovation and organizational success by leveraging cutting-edge technology, implementing a data-driven strategy, and improving customer engagement. But what are some best practices for digital transformation leadership? In this article, we will discuss key best practices for digital transformation leaders backed up by two case study examples.

First, successful digital transformation leaders must understand the technologies available to them. This includes understanding the capabilities of the technology and how it can help drive innovation within their organization. The leader should be well-versed in areas like artificial intelligence, the Internet of Things (IoT), big data, and cloud computing, and leverage the technology to create new business models and processes.

Case Study Example 1 (Unilever) – A great example of this is the VP of digital business transformation at Unilever, who implemented a cloud system that allowed the company to better understand customer behavior. This improved customer segmentation, prediction, and customization, allowing Unilever to efficiently respond to customer needs and drive more sales.

In addition to understanding technology, digital transformation leaders should be able to effectively foster collaboration and communications within their organization. This includes promoting the sharing of ideas and leveraging the expertise of those in the organization. Leaders should create an environment where everyone is encouraged to openly share their ideas, and feedback is valued. The goal of this is to build trust among team members and help create a culture of innovation.

Case Study Example 2 (GE Healthcare) – As an example, the CEO of GE Healthcare shifted the company’s leadership culture to be more customer-centric. This was driven by a focus on collaboration and communication between the different departments, allowing for different perspectives to be heard and responded to. This yielded increased customer satisfaction and loyalty.

Finally, an effective digital transformation leader should have a deep understanding of the customer landscape and customer experience. Leaders should stay on top of customer needs and feedback, and make sure customer feedback is incorporated into the organization’s roadmap. The leader should also ensure that customer-facing teams are equipped with the tools and resources they need to provide a great customer experience.

Case Study Example 3 (Amazon) – An example of a successful initiative in this area is Amazon’s digital transformation leadership. The company invested heavily in knowing customer needs and getting feedback from customers, leading to the development of services like Amazon Prime and Amazon Web Services. These services have propelled Amazon to become one of the most successful digital companies in the world.

Conclusion

In summary, successful digital transformation leaders must be well-versed in the latest technology, foster collaboration and communication within their organization, and have a deep understanding of customer needs and experience. Unilever, GE Healthcare, and Amazon have successfully implemented these best practices and achieved great results. Organizations looking to drive digital transformation should keep these best practices in mind and leverage these case study examples to guide their journey.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

The Role of Leadership in a Digital Transformation

Leave a reply

The Role of Leadership in a Digital Transformation

GUEST POST from Art Inteligencia

The digital transformation of business has become an imperative for organizations in order to remain competitive in today’s digital economy. It involves the adoption of cutting-edge technologies to create a digital infrastructure that enables the efficient and effective use of data, products, and services. While the technical aspects of digital transformations can be daunting, the greatest challenge is often the human element. Leadership is essential to successfully navigate digital transformations, as this complex process requires a strong vision and effective communication to motivate and guide employees through the change.

Leadership plays a key role in digital transformation, as it must develop and communicate a clear vision, strategy, and objectives for the transformation. This helps to ensure that all employees are on the same page and understand the purpose and importance of the digital transformation. Leaders must also be able to navigate the complexity of the digital transformation process by taking a step-by-step approach and providing guidance throughout. This includes developing and implementing a change management strategy to ensure that employees are properly trained and supported during the transition.

Leaders must also prioritize innovation and encourage employees to think outside the box in order to maximize the value of the digital transformation. This means taking risks and embracing failure as an opportunity to learn, which can be difficult to do in a corporate environment. Leaders must also be able to build and maintain trust with employees, as well as stakeholders, in order to ensure that everyone is on board with the digital transformation.

Finally, successful digital transformations require strong leadership that is capable of inspiring and motivating employees. Digital transformation can be a difficult process, and leaders must be able to manage any resistance to the change, as well as any setbacks or delays. They must also be able to recognize and reward employees who demonstrate initiative and take ownership of the process.

Overall, leadership plays a critical role in successful digital transformations. It is essential for leaders to develop a clear vision, communicate a strategy, and motivate employees to ensure that the transformation is successful. Leaders must also be able to navigate the complexity of the process and prioritize innovation in order to maximize the value of the digital transformation. With the right leadership, digital transformations can be successful, and organizations can reap the rewards of a digital infrastructure.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

Image credit: Pexels

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Why Do Companies Need a Digital Transformation?

Leave a reply

Why Do Companies Need a Digital Transformation?

GUEST POST from Art Inteligencia

In today’s digital world, organizations are increasingly relying on digital technologies and platforms to stay ahead of the competition. As a result, digital transformation has become an essential part of any organization’s strategy. By leveraging digital transformation, organizations can remain competitive and remain relevant in a rapidly changing landscape.

Digital transformation is the process of leveraging digital technologies and platforms to drive business growth and efficiency. It involves the use of digital technologies to streamline operations, improve customer experience, and create an agile business model. By harnessing the power of digital technologies, organizations can create a connected and agile environment that enables them to quickly adapt to changing market conditions and customer needs.

Organizations need digital transformation to remain competitive in an increasingly digital world. As technology advances, new opportunities and challenges arise. Digital transformation enables organizations to capitalize on these opportunities and respond to the challenges quickly. Additionally, digital transformation can help organizations reduce costs, improve efficiency, and innovate faster.

Digital transformation can also help organizations create a more customer-centric environment. By leveraging digital technologies such as artificial intelligence, organizations can gain valuable insights into customer behavior, preferences, and needs. This information can then be used to improve customer service and create personalized experiences. Additionally, digital transformation enables organizations to engage customers in real-time and deliver personalized services.

Finally, digital transformation can help organizations create a more agile and connected workplace. By leveraging cloud computing, organizations can access the latest technologies and collaborate with colleagues in different locations. This enables organizations to quickly respond to customer needs and stay ahead of the competition.

In conclusion, digital transformation is essential for any organization that wants to remain competitive. By leveraging digital technologies, organizations can reduce costs, improve efficiency, and create a more customer-centric environment. Additionally, digital transformation can help organizations create a more agile and connected workplace and stay ahead of the competition.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

Image credit: Pexels

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Five Key Strategies Required for Digital Transformation

Leave a reply

Five Key Strategies Required for Digital Transformation

GUEST POST from Art Inteligencia

The digital transformation of business is one of the most important challenges facing organizations today. As the world moves increasingly towards a digital economy, companies must embrace the changes or risk being left behind. To ensure success, organizations must develop a comprehensive digital transformation strategy that encompasses all aspects of their business.

The first key strategy for digital transformation is to develop a clear vision for the future of the organization. This vision should encompass all aspects of the business, from the core mission and goals to the technology and processes used to accomplish them. This vision serves as a guide for the organization to move forward and make the necessary decisions to achieve their desired outcomes.

The second key strategy is to focus on agility and innovation. Digital transformation requires a constant focus on new technologies, trends, and best practices. Organizations must be able to quickly adapt to changing market conditions and be ready to seize opportunities when they arise. This requires a culture of experimentation and a willingness to embrace failure as part of the learning process.

The third key strategy is to leverage data and insights. Data-driven decision making is essential for successful digital transformation. Organizations must be willing to collect, analyze, and act on data to identify opportunities for improvement and make informed decisions.

The fourth key strategy is to build a culture of collaboration. Digital transformation requires a high degree of collaboration between departments, stakeholders, and partners. Organizations must foster an environment where individuals are encouraged to work together to achieve shared goals.

Finally, the fifth key strategy is to invest in the right technology. Digital transformation requires the right technology to support the organization’s vision and objectives. Organizations must consider their specific needs and determine the best solutions for their particular situation.

Digital transformation is a complex and ongoing process. Organizations must create a clear vision and focus on agility, innovation, data, collaboration, and technology in order to succeed.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

Image credit: FreePik

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

How to Successfully Implement a Digital Transformation Strategy

Leave a reply

How to Successfully Implement a Digital Transformation Strategy

GUEST POST from Art Inteligencia

Digital transformation is becoming increasingly important for businesses in the modern economy. Companies must adopt new technologies and strategies in order to stay competitive and remain relevant in the market. Implementing a successful digital transformation strategy is critical to achieving success in the digital world.

STEP ONE: Assess Your Capabilities

The first step to implementing a successful digital transformation strategy is to assess the capabilities of the company. This evaluation should include an analysis of current technology, processes, and systems. Companies should also look at their customer base and the competitive landscape. This assessment will help the company identify areas for improvement and determine the best course of action for digital transformation.

STEP TWO: Define the Objectives

Once the assessment is complete, the next step is to define the objectives of the digital transformation. Companies should consider their current capabilities and the desired outcomes that they want to achieve. This will help them create a clear roadmap for the transformation process.

STEP THREE: Develop a Plan

The next step is to develop a plan for implementing the digital transformation. This plan should include a timeline, budget, and resources needed to complete the project. Companies should also consider the risks associated with the transformation and develop a strategy to mitigate them.

STEP FOUR: Create an Agile Environment

Once the plan is in place, the next step is to begin implementing the digital transformation. Companies should focus on creating an agile environment that is willing to take calculated risks and experiment. This is essential for successful digital transformation because it allows the company to quickly identify and address any issues that might arise.

STEP FIVE: Measure the Success

Finally, companies should measure the success of the digital transformation. Companies should track key metrics such as customer satisfaction, cost savings, and efficiency to assess the impact of the transformation. This will help the company adjust its strategy if needed and ensure that it is achieving the desired outcomes.

Implementing a successful digital transformation strategy is essential for companies in the modern economy. By assessing their current capabilities, defining objectives, developing a plan, and measuring success, companies can ensure that their digital transformation is successful.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

Image credit: FreePik

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Five Key Components of a Successful Digital Transformation Strategy

Leave a reply

Five Key Components of a Successful Digital Transformation Strategy

GUEST POST from Art Inteligencia

Digital transformation is an ongoing process of leveraging technology to improve business operations, customer experience, and organizational success. It can involve a wide range of initiatives, from adopting cloud computing to introducing artificial intelligence (AI) into the workplace. To be effective, any digital transformation strategy should address certain key components:

1. Understanding the Business Objectives

Before embarking on a digital transformation journey, it’s essential to understand the specific business objectives that need to be addressed. This includes considering how technology can help to meet those objectives and identify areas where improvement is needed.

2. Identifying the Right Technology

Once the objectives have been established, the next step is to identify the right technology to help achieve them. This could include cloud computing, big data analytics, AI, blockchain, and other digital tools. It’s important to carefully evaluate all potential solutions to ensure they are the best fit for the business.

3. Establishing a Roadmap

A clear roadmap should be established to guide the digital transformation journey. This should include specific objectives, timelines, and milestones to measure progress. It’s also important to set up a governance structure to ensure that all stakeholders are aligned and accountable.

4. Building a Culture of Innovation

A successful digital transformation strategy should be supported by a culture of innovation. This means encouraging a mindset of experimentation and risk-taking, as well as providing the right tools and resources to empower employees to embrace new technologies.

5. Securing Data

Digital transformation initiatives often involve the collection and use of sensitive customer data. It’s therefore essential to ensure that appropriate security measures are in place to protect this data from loss or misuse.

By taking the time to address these key components, organizations can ensure that their digital transformation strategies are effective and successful. With the right technology and processes in place, organizations can drive innovation and gain a competitive edge in their respective markets.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

Image credit: FreePik

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

How Artificial Intelligence Defines Digital Transformation

Leave a reply

How Artificial Intelligence Defines Digital Transformation

GUEST POST from Art Inteligencia

Digital transformation is a term used to describe the changes that occur to an organization as it moves from traditional business practices to a fully digitally integrated business. It is the process of using technology to fundamentally change how an organization operates and delivers value to its customers. It involves the integration of digital technology into all areas of a business, including strategy, product development, marketing, operations, and customer service. The ultimate goal of digital transformation is to improve customer experience, operational efficiency, and overall performance.

In recent years, digital transformation has become increasingly important for organizations looking to stay competitive and remain relevant in the ever-evolving digital landscape. Companies are investing heavily in technology, such as artificial intelligence (AI), cloud computing, and analytics, to help drive the transformation. AI and machine learning can help businesses automate tasks, manage data, and analyze customer behavior, while cloud computing can help organizations manage and store large amounts of data. Additionally, analytics can help businesses discover insights from their data and make informed decisions.

For organizations looking to implement digital transformation, there are a few key steps they should take. First, they should identify their goals and objectives and define their digital strategy. This involves understanding customer needs and developing a roadmap for how technology can be used to meet those needs. Additionally, organizations should assess their current technology infrastructure, identify gaps, and develop a plan to bridge them. Finally, organizations should create a culture that values and encourages the use of technology, as well as measure and monitor the success of the transformation.

Digital transformation can be a daunting task, but with the right approach, it can be a powerful tool for organizations to become more competitive and remain relevant in the digital age. By investing in technology, leveraging data, and creating a culture that values the use of technology, organizations can successfully transform their businesses and gain a competitive advantage.

The Human-Centered Change methodology leverages more than 70 tools and is a great way to plan a digital transformation.

Image credit: FreePik

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

How to Use Analytics to Drive Digital Transformation

Leave a reply

How to Use Analytics to Drive Digital Transformation

GUEST POST from Chateau G Pato

In the age of digital transformation, the role of analytics is well documented as one of the most important tools available for business owners. Analytics has become an integral part of the decision-making process, informing strategies and helping to improve overall efficiency. With its ability to measure business performance, provide actionable insights, and identify new opportunities, analytics has become an indispensable tool for leading companies.

Today, the use of analytics to drive digital transformation is becoming more common, as business owners look to harness the power of data to be competitive in the changing digital landscape. Here, we provide a guide on how you can effectively use analytics to drive your digital transformation initiatives.

1. Understand Your Goals and Objectives

Before you start to implement analytics, it’s important to spend time properly defining your digital transformation goals and objectives. By doing this, you’ll be better able to utilize the right analytics tools to achieve your specific goals. You should also think about any gaps in the data you’re collecting and create a plan to fill those gaps. This will help ensure you’re getting the most value out of your analytics.

2. Develop a Comprehensive Data Strategy

Having clear, concise data strategies in place is essential for driving digital transformation. With data strategy, you can align your business goals with your analytics objectives to ensure that you’re focusing the right resources in the right areas. A comprehensive data strategy should also include an analysis of any technical systems that need to be upgraded to support the goals of digital transformation.

3. Take Advantage of Automation

Automating analytics processes can help you save time and resources in the long run. Automation can also help to accurately forecast trends and make informed decisions quickly and efficiently. When automating your analytics processes, it’s important to consider the quality of your data, the scalability of your systems, and the method of data delivery.

4. Invest in Skilled Analysts

As you’re preparing to drive digital transformation through analytics, it’s important to ensure that you’re investing in skilled analysts. These professionals should be experienced in leveraging analytics tools and be familiar with the strategies needed to guide your organization through digital transformation.

5. Use Case Studies to Guide Your Efforts

As you’re strategizing on how to use analytics to drive digital transformation, you should look for case studies from other organizations. By leveraging case studies, you’ll be better prepared to develop robust strategies that address the challenges of digital transformation.

To illustrate this concept of using analytics to drive digital transformation, here are two case studies to consider:

Case Study #1

A well-known international food chain used analytics to transform its online ordering process. By analyzing customer feedback and buying habits, the chain was able to identify areas of customer dissatisfaction and create a more intuitive ordering system that increased consumer satisfaction and boosted online sales.

Case Study #2

A major retail chain used analytics to optimize the customer experience in its physical stores. By analyzing customer feedback and traffic flows, the chain was able to identify areas for improvement and develop strategies to create a more personalized shopping experience. As a result, the chain saw an increase in customer engagement and overall sales.

Conclusion

Using analytics to drive digital transformation is essential for organizations looking to stay competitive in the digital age. By understanding your goals and objectives, developing a comprehensive data strategy, taking advantage of automation, investing in skilled analysts, and leveraging case studies, you can effectively use analytics to inform your digital transformation initiatives.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Change Leadership in the Digital Age

Leave a reply

Change Leadership in the Digital Age

GUEST POST from Chateau G Pato

In the digital age, it is no longer feasible for organizations to rely solely on traditional leadership styles and practices to effectively drive change. With digital advancements exponentially increasing in recent years, the way in which organizations approach change leadership must evolve along with it. In order to remain competitive in the modern and ever-changing world, leaders must be willing to employ innovative approaches that utilize digital tools and incorporate ideas from across the organization.

Organizations that successfully lead change in the digital age need to fundamentally shift their organizational culture to one that is driven by digitalization. This requires them to empower their workforce, proactively anticipating change and utilizing data and digital technologies to drive more agile and effective change management.

Case Study 1: 21st Century Fox

21st Century Fox is a great example of a business that has embraced change leadership in the digital age. They have invested heavily in digital technologies to streamline their internal processes, while also introducing a range of innovative initiatives aimed at driving cultural and operational change. This includes the regular use of virtual reality based training, as well as the implementation of agile working practices. Leadership is responsible for facilitating the changes required to enable this modern way of working. They ensure that employees understand and embrace the change, engaging with them and introducing flexible working practices to support this.

Case Study 2: IBM

IBM is another organization that has embraced digital leadership to drive change. As part of their transformation strategy, IBM set up a dedicated digital innovation team to drive the organization’s digital evolution and pioneer new areas of growth. This team is responsible for looking at new technologies and ensure they are implemented in an efficient and effective way. They also provide guidance for employees who need support in understanding the impact of new technologies. Through this team, IBM has developed an agile working culture which encourages its workforce to think innovatively and use digital tools to better serve customers.

Conclusion

These are just two examples of businesses leading successful change in the digital age, but the principles they have used to achieve this remain the same. To successfully and efficiently drive change in the digital era, organizations must invest in digitalization, engage all levels of staff, embrace an agile mindset and utilize data and digital technologies.

Image credit: Pixabay

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.

Join me at the Global Digital Healthcare Innovation Summit

Leave a reply

Join Braden Kelley at the Global Digital Healthcare Innovation Summit

Want to learn how to bring a design mindset to healthcare for innovation?

Join me in New York City next week – October 10-11, 2019 at the Global Digital Healthcare Innovation Summit, their annual conference where digital healthcare leaders from organizations around the world will meet to share innovation and transformation best practices.

Download the Agenda

I’ll be doing a keynote and workshop that will give participants insights into how to involve everyone in your innovation efforts, explore the difference between digital transformation and digital strategy, how to incorporate design thinking in a healthcare context, and provide an opportunity to get hands-on experience with The Experiment Canvas™ from my forthcoming Human-Centered Innovation Toolkit™.

The Experiment Canvas by Braden Kelley

The Experiment Canvas™ is one of the many tools that I’ve already created for the Human-Centered Innovation Toolkit™, and it is an incredibly valuable tool for use by people following Design Sprint, Design Thinking or other innovation methodologies to craft and execute experiments.

If you’d like to get involved as a patron or premium sponsor to help finish toolkit development and distribution, please contact me.

Otherwise, I look forward to seeing you next week in New York City!

Connect with me on Twitter (@innovate) to orchestrate a meetup to learn about my work at Oracle or to sit down with me at the event to explore any of the powerful tools in the Change Planning Toolkit™ or Human-Centered Innovation Toolkit™.


Accelerate your change and transformation success

Subscribe to Human-Centered Change & Innovation WeeklySign up here to get Human-Centered Change & Innovation Weekly delivered to your inbox every week.